Christina Xu

CREATING DIGITAL SUCCESS IN CHINA

Opportunities in China

• 50% of population are not online yet with current 90% mobile penetration rate

• 60% of ecommerce sales were generated on mobile in 2015

• Huge demands on healthcare, dairy, cosmetics products

• Trust in foreign brands over domestic brands

2nd largest economy in the world

Are you in China yet?

They all speak

Chinese, right?

The Languages

56 ethnic groups and over 80 languages are spoken in China.

Chinese is a collective way to referto the Han ethnic group languages.

Mandarin

• Mandarin is the official language in mainland China

• A universal language for all

• Diminishes the communication barriers between regions

• Different from the Mandarin spoken in Taiwan

CantoneseMandarin

汉语 漢語

Simplified Traditional

Don’t forget the size of China

China

Start with

cities and regions

There are 34 regions in China

142 cities had more than 1 million population in year 2014.

Where To Start?

Local Search Engines

Top Search Engines you should consider:

1. Baidu

2. Haosou ( Qihoo 360)

3. Sogou

4. Shenma

• Your trademark outside of China would not be legally recognised in China

• Brand terms can’t be protected without Chinese trademark paperwork

Trademark

Apple lost a trademark fight in China, meaning a firm which sells handbags and other leather goods can continue to use the name "IPHONE".

Social Media

Under censorship regulations in China, mainstream western social media platforms are blocked in China

Local Social Media

Adopt local social media platforms to promote your business.

Wechat is the “super APP”

Things To Avoid

Independent Taiwan

Independent Tibet

Independent Hong Kong

2.5 billion Euros evaporated in stock market during the week.

Boycott from mainland China and Hong Kong.

Hard earned brand image was damaged.

Lancôme PR Disaster

Questions?

christina.xu@webcertain.com

Webcertain.tvInternationalmarketingschool.com

Internationalsearchsummit.com

Global Central Analytics – Our Analytics Tool for Global MarketersGlobal Central Know-How – Fountain of Knowledge for Digital Marketers