International Research Project Brazil 2015

Brief introduction 3 Why Brazil? 4

Why IRP? 5

Timeline 7 Case studies 8

Former clients 9

Board of recommendations 10

Contact 122

Content

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18 young professionals

Marketing BusinessStrategyFinance

Communication

Entrepreneurship International Management

The International Research Project (IRP) is the largest project of the MarketingAssociation Amsterdam (MAA). With great pleasure and success, it has been conducting research all over the world since 1990. Commissioned by Dutch companies, eighteen highly talented students with different educational backgrounds and in the final phase of their studies, go abroad to explore the opportunities of a foreign market. The project is affiliated to the Universiteit van Amsterdam (UvA)and the Vrije Universiteit (VU). Each university puts forward an experienced professor to guide the students during the entire project. This summer the country of choice is Brazil, and your company can be a part of it!

Brief introduction “The recommendations were practical, daring, independent and highly supported” - KLM (2008) “I was extremely satisfied about the collaboration with the IRP” - Philips International (2010)

“The IRP research gave us additional insights on how and where to expand our business in China” - Vitablend (2013)

1. Leading regional economy2. Secure investment framework3. Huge domestic market4. Global player5. Energy powerhouse6. Innovation hotbed7. World-class workforce8. Major infrastructure projects9. Agricultural powerhouse10. Gateway to Latin America

Why Brazil?

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In the past decade, Brazil grew from the ninth to the sixth largest economy in the world. This growth has brought many socioeconomic benefits, one of which is the rapidly growing middle class. Currently existing out of 105 million people, Brazil’s middle class’ average income ranges between 9,000 and 38,748 USD a year*. Brazil is famous for its favorable demographics and huge untapped reserves of natural resources, which Brazilian entrepreneurs use to build strong and lasting international ties. This way, they wantto learn more about new technologies and gain more international knowledge. In 2013 foreign direct investments reached a level of 65 billion USD**. We can help you start your Brazilian adventure, by conducting various different kinds of research specified to the needs and wishes of your company.

10 reasons to consider Brazil

* Brazilian Central Bank. ** MercoPress Outlook for investment in growing sectors Brazil Brazilian Central Bank

Knowledge

Multi-disciplined knowledge: Our eighteen highly skilled researchers come from different educational backgrounds. They have familiarized themselves with academic research methods and can combine acade-mic and theoretical knowledge with fresh practical ideas and views. Each research team combines strategic intelligence with analytical and entrepreneurial perspectives, and all researchers are highly determined and excited to put their best effort into the project and make it a great success!

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Over 20 years of experience

Quality & control

Advisory board: Two renowned professors will assist, support and challenge the research team to deliver the highest quality of research. Drs. R.E.W. Pruppers, lecturer at the Economics and Business faculty of the Universiteit van Amsterdam (UvA) and strategy consultant for a Dutch consultancy firm, will advise the IRP in the research proposals and the final reports. Drs. E.F.J. Lancée,lecturer at the Economics and Business Administration faculty of the Vrije Uni-versiteit (VU) and founder and CEO of a multi-international entertainment company, is our assistant professor and will join the research team in Brazil.

Why IRP?

Local collaboration

Non-profit

Close contact with Brazilian locals: The research teams will analyzethe Brazilian economy, culture and political structure together with localparties to enhance the quality and validity of the research for your company.The research team will overcome the language barriers during the fieldwork in Brazil through a co-mate project, meaning that Brazilianstudents will function as translators during the fieldwork in Brazil.

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Independence

Autonomous: The IRP is independent and does not affiliateto any (commercial) company. All the information gathered and knowledge gained during the project will not be shared or disclosed with third parties without permission of your company.

Customized research at cost price: The IRP is a non-profit organization and its objective is to deliver a high quality research report of value to your company, in order for the researchers to gain international business experi-ence in practice. Therefore no wages, fees or additional costs will be charged. The costs for the research proposal considers only necessary expenses that need to be made in order to accomplish and deliver the final research report.

Preparation Desk Research Field Research

- Training- Team building- Language course- Network

- Customize- Defining scope- Feasibility

Results

Nov - May June July Sept - Oct

Timeline

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In the period of preparation, the entire team will visit guest lectures, seminars and fairs to gain knowledge about the Brazilian economy, culture and political structure. Our main focus will be to customize a matching research with the needs and requests of your company. When there is a clear view of what kind of research is desired, a research proposal will be written. Possibilities are market research, sector analysis, competition analysis, resource and development, outsourcing opportunities and investment opportunities. When this proposal is accepted, the preparatory desk research will start in order to prepare for the field research. In July, a team consisting of 3 researchers will visit Brazil for four weeks for further data collecti-on. In the final phase of the project the findings and recommendations will be presented with a detailed report.

- 4 weeks- 40 hours p/w

- Report- Presentation- Recommendation

Case studies

In 2013 the IRP conducted research in China for Vitablend. The purposeof the research was to identify the Chinese IMF market. The research started by mapping the different macro-economic factors involved in the Chinese IMF market. Once the researchers had mapped the macro-economic factors, the major domestic and international IMF producers in China were discussed and the entire IMF Chinese market and it’s consumers were analyzed. Depth interviews with Vitablend’skey competitors and Chinese consumers have led to new insights. These insights were incorporated in an advisory report.

Vitablend – China 2013

In 2008 the KLM (Royal Dutch Airlines) was already an active player in the Indian market. Despite their success in India, they indicated that they wantedto search for new opportunities to improve their market position in thisemerging market. The IRP conducted research among the ‘business’ travelers to and from India to get a better understanding of their travel behavior of the travelers specifically to Europe and the United States. Besides, the IRP analyzed the feasibility of direct flights from The Netherlands to India. By depth interviews with KLM’s most important competitors and business travelers in India, the IRP has found new valuable information and insights in the airlines market. These new insights have been analyzed and summarized in an advisory report.

KLM – India 20o8

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Former clients

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Board of recommendations

drs. L.T.C. FilippiniFounder of the Marketing AssociationAmsterdam 1991-1992, owner of Tele’train BV and Wizard Capital

prof. dr. F.A. van der Duyn SchoutenRector magnificus of the Vrije Universiteit

prof. dr. D.C. van den Boom Rector magnificus of the Universiteit vanAmsterdam

J.P.M. Peters Ambassador of the Netherlands to Brazil

E.E. van der Laan, LL.M Mayor of the city of Amsterdam

N. van WijnenOwner of ARTooling

Bobbianne VlekMarketing

Niels van den BroekTreasury

Liezelot KruysmulderChairman

Jeffrey van BrakelExternal Affairs

Eveline WesterhuisExternal Affairs

Floor RoelandschapInternal Relations

IRP Board 2015

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Contact

Address

International Research ProjectPlantage Muidergracht 24Room P2.081018 TV Amsterdam

External Affairs

Jeffrey van Brakel e. jeffrey.vanbrakel@irp-maa.nlt. +31 657285124

Eveline Westerhuis e. eveline.westerhuis@irp-maa.nl

t. +31 651842588

www.irp.ma-amsterdam.nl