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1 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Just the Way You Are: Building on Local Identity
2 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
How to you make a place?
A place requires • people • identity • culture • design (intentional or not) • space for gathering • social interaction So how do you make it?
3 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Tactical Urbanism as Placemaking MassDevelopment – Building on Local Identity
4 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
We like it because… • It provides temporary public spaces – Reconfigure how we perceive urban space. • It’s a low-cost/high-impact solution – Creates public awareness and has a
community effect • It’s a short term intervention – Sometimes leads to long term change • It activates underutilized space – Demonstrate potency of the overlooked • It is shared space – Contradictory uses shared the same space But… • Will the popularity of tactical urbanism become codified? What happens then? • How does it capture local character? • Does it invest itself in a place’s history or its future?
Tactical Urbanism as Placemaking MassDevelopment – Building on Local Identity
5 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
So how is place “made” from the ground up?
MassDevelopment – Building on Local Identity
Revere Beach Blvd
6 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
And what can we learn from the “local character”… MassDevelopment – Building on Local Identity
Revere Beach Blvd
7 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Embracing Local Character through Outward Identity MassDevelopment – Building on Local Identity
Revere Beach Blvd
8 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Embracing Local Identity through Visual Cues MassDevelopment – Building on Local Identity
Revere Beach Blvd
9 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Embracing Local Identity through Unique Urban Form MassDevelopment – Building on Local Identity
Revere Beach Blvd
10 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Embracing Local Identity through History MassDevelopment – Building on Local Identity
Revere Beach Blvd
11 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
12 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
13 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Study Area Revere Beach Creative District
SITE PHOTOS AND AERIAL
14 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Site Development Revere Beach Creative District
SITE PHOTOS AND AERIAL
Revere Beach Blvd
15 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Site Development Revere Beach Creative District
Site A
Site B
Site C
16 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Site A Revere Beach Creative District
Parcel Area 35,850 sf Gross Area 108,060 sf Retail 5,860 sf Residential 83,000 sf Appx. Unit Count 90 Parking Spots 80 Parking Ratio .89
17 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Existing Character and Conditions – Revere Beach Revere Beach Creative District
18 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Existing Character and Conditions – Revere Beach Blvd Revere Beach Creative District
19 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Places to talk Plants
Plants
Places to sit
Shade Place to see and be seen
Awnings Plants + Color
Upper Stories
Groiund Plane
What contributes to the character of a street? Revere Beach Creative District
Trees
20 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Revere Beach Creative District
How does the public street meet private space?
21 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Where is the Identity? Revere Beach Creative District
22 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Create Identity through Collective Memory Revere Beach Creative District
23 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Create Identity with Distinct Architectural Elements Revere Beach Creative District
Walk-up Retail
Giant Wall Signs
Colorful Awnings
Scalloped Roofscape
Revere Beach
24 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Create Identity with Distinct Architectural Elements Revere Beach Creative District
Flags Patterned Tower
Variegated Roofscape
Illuminated Tower Sign
Freestanding Letters on “Shelves”
Walk-up Retail
Revere Beach
25 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Create Identity with Distinct Architectural Elements Revere Beach Creative District
Large Wall Signs
Patterned Facade
Roof Sign
Patterned Facade
Scalloped Roofscape
Flags
Giant Wall Sign
Giant Wall Sign
Blade Sign
Revere Beach
26 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Create Identity with Colors Beach Cabanas
Brighton, UK
Vico Equense, Italy
Melbourne, Australia
27 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Develop a Toolkit for the Local Condition Revere Beach Creative District
Patterned Facade
Roof Sign
Scalloped Roofscape
Giant Wall Sign
Variegated Roofscape
Scalloped Roofscape
Freestanding Letters on “Shelves”
Arched “Light Hoops”
Patterned Tower
Illuminated Tower Sign
28 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Fitting in to the Vision with New Development Revere Creative District
Revere Beach Blvd - Today
29 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
30 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Potential Reuse with a Public Front: The Ocean Lodge Revere Creative District
31 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
32 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Potential Reuse with a Public Front Revere Creative District
33 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Potential Reuse with a Public Front Revere Creative District
34 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
New Additions for Beach Views and Street Engagement Revere Creative District
35 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
New Additions for Beach Views and Street Engagement Revere Beach Creative District
36 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Engage Open Space into the Streetscape
SITE PHOTOS AND AERIAL
Lyon (France)
Revere Beach Creative District
37 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Pocket Park – Slide Tower
SITE PHOTOS AND AERIAL
Amsterdam Lyon (France)
(Daley Park) Chicago
Revere Beach Creative District
38 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Pocket Park – Integrated Boardwalk Seating
Italy Kobe (Japan)
Paris
Revere Beach Creative District
39 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Pocket Park Revere Beach Creative District
40 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Major Attractions to Bring People to the Beach
SITE PHOTOS AND AERIAL
Brighton (England) (Navy Pier) Chicago
Cape Town
Revere Beach Creative District
41 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
42 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Enhancing Existing Character – Public Realm Improvements New Bedford Acushnet Ave
Acushnet Ave – Neighborhood Main Street
43 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Enhancing Existing Character – Public Realm Improvements New Bedford Acushnet Ave
44 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
New Bedford Acushnet Ave
45 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Character as a Development Catalyst Springfield Worthington Street District
Apremont Triangle Stearns Square
Stearns Square
Apremont Triangle
Apremont Triangle
46 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Character as a Development Catalyst Springfield Worthington Street District
Apremont Triangle
47 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Character as a Development Catalyst Springfield Worthington Street District
Apremont Triangle
48 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Union Square Plaza – Activity Builds Local Culture Union Square Neighborhood Plan
Union Square Plaza
49 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Union Square Plaza – Activity Builds Local Culture Springfield Worthington Street District
Union Square Farmer’s Market
50 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Union Square Plaza - Existing Springfield Worthington Street District
Poorly defined plaza space
Parking lot in the plaza
Inaccessible shaded plaza
51 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Union Square Plaza - Proposed
Parking and plaza
Plaza to market stalls
Flexible lawn space
52 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
This is just one way to make a place MassDevelopment – Building on Local Identity
• Find out who lives there • Embrace what’s local • Consider the good, bad and the ugly • Celebrate the extraordinary and the everyday • Engage cultural expression • Design for short and long term change • Incorporate what is and imagine what could be
53 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
THANKS!
54 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Community Outreach in Cambodiatown Anaheim Corridor Study
55 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Anaheim Street Study Area Anaheim Corridor Study
56 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Anaheim Street Study Area Anaheim Corridor Study
57 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
What contributes to the identity of Anaheim Street? Anaheim Corridor Study
Wide Right of Way
Street wall
“Monument” signs
Light poles
Flat sign
“Monument” signs Street trees
Open vistas
58 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Criterion Theater, Santa Monica, c. 1950s
What contributes to the identity of a street? Anaheim Corridor Study
Street wall
Projecting signs Flat sign
“Blade” signs
Awnings
Open vistas
59 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Principles for Anaheim Street Study Anaheim Corridor Study
Build off of existing character and thriving businesses of Anaheim Street.
60 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
There should be shared elements between different scales of buildings and types of establishments, such as signage dimensions, sign locations (height), “lawns,” and relationship to Anaheim St.
Principles for Anaheim Street Study Anaheim Corridor Study
61 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Typical Conditions Anaheim Corridor Study
62 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Anaheim Corridor Study
63 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Anaheim Corridor Study
Creating Parallel Public Space
64 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Anaheim Corridor Study
Market Tents
East Anaheim @ Alamitos looking east
65 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Anaheim Corridor Study
Market Tents
East Anaheim @ Alamitos looking east
66 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
THANKS!
67 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Scheme 2 Revere Beach Creative District
Residential 87,600 sf
68 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Site A: Preferred Option Revere Beach Creative District
Parking Spots 80 Parking Ratio .89
69 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Site A: Preferred Option Revere Beach Creative District
Retail Area 5,856 sf
70 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Site A: Preferred Option Revere Beach Creative District
Parcel Area 35,850 sf Gross Area 108,060 sf Retail 5,860 sf Residential 83,000 sf Appx. Unit Count 90 Parking Spots 80 Parking Ratio .89
71 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Make the Creative District Interactive Creative Lighting
Lawn on D Swings, 2014
Light City Baltimore, 2016 FAST Arts Festival, MIT, 2011
72 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Anaheim Corridor Study
Typical Conditions along Anaheim Street
73 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
What contributes to the identity of Anaheim Street? Anaheim Corridor Study
Wide Right of Way
Street wall
Roof sign
Light poles
Flat sign
“Monument” sign
Street trees
74 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Underpass Precedents – Lighting & Sculpture Flood Walls
Daniel-Johnson Dam, Quebec
Starry Night under Summer Street, Lisa Greenfield and Daniel J. van Ackere
75 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Underpass Precedents – Lighting & Sculpture Flood Walls
Daniel-Johnson Dam, Quebec
Mirage, by Paul Raff Studios, Waterfront Toronto, 2010
76 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Underpass Precedents – Lighting & Sculpture Flood Walls
Daniel-Johnson Dam, Quebec
This Way, Brooklyn Bridge Underpass, 2008 Linnaea Tillett, Tillett Lighting Design,
77 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Underpass Precedents – Lighting Flood Walls
Daniel-Johnson Dam, Quebec
Bill FitzGibbons Railroad Park, Birmingham, Alabama
78 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Anaheim Street Study Area Anaheim Corridor Study
79 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
East Anaheim @ Lime Ave looking east
Anaheim Corridor Study
Market Tents
80 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Anaheim Corridor Study
Market Tents
East Anaheim @ Lime Ave looking east
81 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Planning Trends – New Urbanism
We like it because… • It champions universal principals • It promotes compact walkable development • It reduces dependency on the automobile • It speaks to benefits of scale and proportion But… • It regulates itself out of memorable experience • It eschews local character and form for the sake of “human scale” • It prevents variety of visual collage, height, massing, etc. • It is rigid in its perception of city form
82 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
New Urbanism
83 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
New Urbanism