Business Case Exmple-Rishabh Instruments

8/16/2019 Business Case Exmple-Rishabh Instruments

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rishabh.co.in

Strategy to ride third wave of growth

A Short Business Case for Rishabh Instruments

Case prepared by:ABC DG

Phone: +91 99999


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rishabh.co.inIntroduction

2*2012-13 data. Source: efytimes.com

Annual Turnover Rs.908 million*

Has presence in 115 countries

More than 50% revenue comes from export

Manufacturing plant in India and Poland


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rishabh.co.inRishabh Instruments: A journey of three decades

1985: Took birth as an Analog Panelmeter company

1997: Technical collaboration with a

German company. The first wave of growth

2003: Commencement of Trishala,an independent R&D unit

2010: Built a state of the art R&Dcentre for indigenous solutions

2013: Acquisition of Sifam Tinsley2011: Going global – acquisition of Lumel SA

The second wave of growth

Poised for a third wave of growth?

We’ll evaluate

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rishabh.co.inProduct & Customer Portfolio

4

Products

•

Test & MeasuringInstruments

• Industrial controlsproducts

Industry Presence

• Power

• Telecom

• Railway Engineering

• Education Sector

• Cement

• Marine Industry• Defence

• Petroleum

• Pharmaceuticals

Customers

(non exhaustive list)

• ABB

• Alstom

• Areva

• Crompton Greaves

• Schneider

•Siemens

• Larsen and Toubro

A niche product portfolio with broad sectorial presence

How does Rishabh fare with compatition?


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rishabh.co.inCompetitive Landscape

KeySight Rohde Rishabh Aplab Megger

Revenue (Rs. Million) 4716 3142 908 716 536

There are some uncharted territory!

Telecom

Space Research

Semiconductor

Retail

R&D labs

Railway

Power

Petroleum

Petrochemicals

Manufacturing

Industrial Electronics

Health Care

Eduction

Defense

Communications

Avionics

Automotive

Aerospace

KeySight Rohde Rishabh Aplab Megger

Major Industry Presence

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rishabh.co.inNew Growth Archipelago

SMART Grid

Utility (NaturalGas)

Solar IndustrySMART City& building

Consumerelectronics

T&M

Industry

What are the value drivers for these industries?

Global market for

T&M Instruments is

projected to reachUS$3.8 billion by

2019*

*Forst & sullivan researchhttp://tinyurl.com/gwxgytn

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rishabh.co.inGreen shoots of opportunity

Smart Grid

• Power theft $16.2bn per year (lostrevenue)1

• Smart metering can help T&D companies• India To Spend $21.6 Billion On Smart Grid

Infrastructure By 2025 1

Utility (Natural Gas)

• City Gas Distribution (CGD) network grew

at CAGR 21% during 2010-142

• Still low market penetration of Natural Gas(NG) in the energy basket of India.

• Share of NG stands at 10% in FY10 vis-a-visglobal average of 25 %2

Smart City & Smart Building

• Automation in Measurement and Controlis the foundation

• Investment of $15 billion till 20194

• By 2025, buildings will consume moreenergy than transportation4

Solar Energy

• Mission 2020: 100 GW solar energy, willrequire $100 billion3 investments

Smart Consumer Electronics

• Internet of things is the new way ofcommunication

• India has $18 billion opportunity5

T&M industry to get some slice of this investment from India only.

This can bring the third wave of growth for Rishabh!

Can Rishabh take pivotal role? Let’ see what are the value drivers 7


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rishabh.co.inProduct Value Drivers

• Quality is non-negotiable!

• Comply with global standard IEC, DIN, IS and ANSI

• Consistency in quality, preferably at Sigma Level 6

Quality

• Competitive pricing strategy without sacrificing quality

• Position in between China-made & developed countrymade products?

Cost

• Adopt & invent new technology

• Products more digital & modular?Technology

• Other drivers are not effective unless product is madeeasily available to customer

• Scores of new start-ups need new technology

Availability

How can Rishabh mend these drivers?

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rishabh.co.inCreating competitive advantage

How to ride the wave?

Process standardization & benchmarking

• Integration of manufacturing units for better control

Knowledge Transfer

• Bringing technology from EU market where industries are relativelymature

Rapid product development

• Developing synergy with Lumel & Sifam Tinsley R&D andManufacturing for rapid product development

Leverage channels

• Leveraging Lumel & Sifam Tinsley channels to export competitiveproducts to EU and North American

Consolidate brand identity

• Three brands with many similar products

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rishabh.co.inRiding third wave - a four pronged strategy suggestion

• Multi channelcommunication

• Going beyondindustrial use

• Increasing ProductPortfolio

• Leveraging Make-in-India initiatives

• Invading SMARTarchipelago

• Developing synergywith acquired orgs.

• Bringing technology

from mature EUmarket to India

• Quality focus

• Technology adoptionfor world class

manufacturing• Competitive pricing

Leverage CoreCompetencies

LeverageInorganicGrowth

Positioning &Branding

Enter NewTerritory

An evangelical pursuit in these areas is the key! 10


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rishabh.co.in

Thank you!

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f


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rishabh.co.inSource & References

Rishabh.co.in

http://www.lumel.com.pl/en/

Indian Electrical Equipment Industry Mission Plan 2012-2022. http://dhi.nic.in/writereaddata/UploadFile/dhi_draft_mission_plan_2012-

22635611685451422210.pdf

1. http://tdworld.com/smart-grid/india-spend-216-billion-smart-grid-infrastructure-2025

1. http://www.prnewswire.com/news-releases/india-to-spend-216-billion-on-smart-grid-infrastructure-by-2025-300021970.html

2. http://www.infraline.com/cgd_report.pdf

3. http://switchboard.nrdc.org/blogs/ajaiswal/rapid_growth_in_indias_solar_e.html

3. Atkerney report: Solar Power and India’s Energy Future

4. http://www.smartbuildingssummit.com/

5. http://www.financialexpress.com/article/industry/tech/tech-challenges-and-the-india-opportunity-in-iot-era/131458/

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Business Case Exmple-Rishabh Instruments