Business Communication Session 1- Aug 2010 (2)

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    Introduction to Business

    Communication

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    Outline of Session

    Communication Basics

    Introduction to the Course

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    The Magic Minute

    Within 5-10 seconds of your entranceevery member of your audience will have

    formed a subconscious opinion of you

    In the next 50-55 seconds that opinion will

    be confirmed, qualified, but almost never

    undone

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    When people judge your presentation style, which isthe weightage they give to each of these communication

    components ?

    ONE

    Verbal Content

    34%

    Vocal Style

    33%Body Language

    33%

    TWO

    Verbal Content

    50%

    Vocal Style

    30%

    Body Language

    20%

    THREE

    Verbal Content

    7%

    Vocal Style

    48%

    Body Language

    55%

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    When people first meet you ..

    55% of the first impression is influenced by facialexpressions and body language.

    38% by your voice.

    Last (and the least!) in those first few moments only 7% is contributed by your words.

    If people do not like what they see, or what you soundlike, they may not care about what you say.

    Sources: Interact (Adler and

    Rosenfeld), Interplay (Vederber andVederber)

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    Over 90 percent of our communication successcan depend on our body language and vocal

    skills

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    What do I LOOK like?People tend to focus on what they can see:

    Age Colour of skin Gender Appearance

    Facial expressions Eye contact Movement

    Your audience takes in a number of bits ofinformation about you, forming a composite of you.Body language is key to this impression formation.

    Sources: Interact (Adler and

    Rosenfeld), Interplay (Vederber andVederber)

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    Body Language

    Eye Contact

    Facial Expression

    Gestures

    Posture Height / Weight

    Clothes / Grooming

    Sources: Interact (Adler and

    Rosenfeld), Interplay (Vederber andVederber)

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    Communication through Paralanguage

    Vocal Characteristics

    Pitch

    Volume

    Rate of speech

    Quality of voice

    Vocal interferences

    Sources: Interact (Adler and

    Rosenfeld), Interplay (Vederber andVederber)

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    Most Presentations Fail Because

    We pay too much attention to the power of

    logic

    And too little attention to our personal

    contribution to the presentation

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    Most important factor

    Desire to Communicate

    Nothing else matters.. Stuttering, regionalaccents..

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    The Basic Communication Model

    Message/Media

    Receiver

    Feedback/Response

    Sender

    Encoding

    Decoding

    NOISE

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    Will Your Audience Hear What You

    Mean?

    Yesterday I watched a child playing

    with a dog.

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    Decoding..

    Was the child a little girl or a boy?

    How old was the child?

    Where did this event take place?

    What time of the day did the event occur?

    What type of dog was it?

    What colour?

    Was the dog happy to play with the dog?

    Why was I watching them play?

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    Why was the message not decoded

    properly???

    What are the barriers to communication???

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    Barriers 130 or more!!

    Work Pressure Status, power

    differences

    Age differences

    Geographic

    distance

    Failure to consult Distortion of

    informationCultural

    differences

    Gender differences Physical

    environment

    Lack of feedback Illness Receiver weakness

    Language Perceptual

    selectivity

    Judgemental

    attitude

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    Scope of Business

    Communication Day-to-day Organizational Communication Meetings

    Industrial Relations

    Negotiating Interviewing

    Crisis Management

    Corporate Identity

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    Business Communication:

    Scope Media Relations Public Speaking

    Newsletters

    Management Conferences

    Training

    (Source: Penrose, Rasberry and Myers,Advanced Business Communication)

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    Individual Level: Skills required

    Writing letters, reports, memos, emails Telephones, Teleconferencing,Videoconferencing

    Making business presentations Handling Meetings

    Interviewing

    Negotiating

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    Q & A