Business Origami Understanding users’ needs and turning them into amazing product experiences

Business Origami is a powerful research method for modelling and understanding complex services. It allows us describe how users experience a service making emphasis on key touch points of interaction that can be translated into a variety of methods for idea generation such as journey maps.

Power comes from participation. Since this a direct, hands-on tangible artifacts method, it is easy for everyone to contribute without requiring diagramming skills or following any flowchart conventions.

Make paper cutouts to represent the different parts of a system or service. They can be very general, for instance cutouts of a single person to represent a specific actor, and a group of people to represent an organization or community

PeopleLocationsChannelsOrganizationsCommunication Tools

What?

Why?

How?

Step 1

Arrange them on a horizontal whiteboard and ask participants to show relationships between actors and organizations on a given scenario.

Step 2

Mark all the possible interactions from one area to another.

Step 3

NGO Organization

Takeaways

Business Origami - UX Week 2011 Workshophttp://www.slideshare.net/jessmcmullin/business-origami-ux-week-2011-workshop

References

Business Origami (Tokens template)http://www2.gov.bc.ca/gov/topic.page?id=18E5E9288C2A4E3C8146E95C70350C37

uxclinic.nearsoft.com

Goverment

Make emphasis on the value exchanged at each interaction.

Step 4

Creates shared understanding of a complex issue among different stakeholders where actors discuss touch points and how they unfold in reality

Business Origami converts concepts such as interactions, relationships, services, and exchanges into tangible items that can be discussed in spatial terms

It is an opportunity to allow all stakeholders involved participate equally by building something together

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