of 22 /22
DAYSTAR BUSINESS ACADEMY DBA BUSINESS PLAN AND FEASIBILITY STUDY REPORT WORKBOOK FOR BUSINESSES State business name …………………………………… Prepared by: Your Name …………………………………………………………………………… Business Address ……………………………………………… …………………. City, State ……………………………………………………………………………… Telephone …………………………………………………………………………….. Page 1

Business Plan Workbook for DBF Module 1

Embed Size (px)

Text of Business Plan Workbook for DBF Module 1

BASIC ENTREPRENEURSHIP COURSE

DAYSTAR BUSINESS ACADEMY

DBABUSINESS PLANAND

FEASIBILITY STUDY REPORT

WORKBOOKFOR

BUSINESSESState business name Prepared by:

Your Name Business Address .City, State Telephone ..Email Website: ...................................................................................Project Consultant .

Commissioned By ..

TABLE OF CONTENTS

EXECUTIVE SUMMARY1.0 COMPANY BACKGROUND

1.1 Description of the Business

1.2 Vision & Mission Statement

1.3 Business Objectives

1.4 Value Proposition

1.5 Critical Success Factor

1.6 Current Status of Business

1.7 Potential Challenges in the Business Industry

2.0 MARKETING PLAN

2.1 Description of Products & Services

2.2 Product or Service Delivery Strategy / Packaging

2.3 The Opportunity

2.4 Target Profile

2.5 Competition

Table: Competitive Analysis

2.6 Pricing Strategy

2.7 Marketing & Promotion Strategy

2.8 Distribution

2.9 Sales Method

3.0 PRODUCTION / OPERATIONAL PLAN3.1 Description of the Location / Factory

3.2 Raw materials / Consumables needed

3.3 Production Process / Techniques

3.4 Legal Environment

3.5 Labour

4.0 ORGANIZATIONAL & PERSONNEL PLAN

4.1 Ownership of the Business

4.2 Profile of the Entrepreneur

4.3 Key Management Staff / Support Personnel

4.4 Summary of Salary Schedule

4.5 Organogram / Organizational Structure5.0 BUSINESS MODEL CANVASS (BMC)

6.0 BUSINESS RISK & MITIGATION

6.1 SWOT Analysis7.0 FINANCIAL PLAN (FIND ATTACHED EXCEL SHEET)7.1 Financial Assumptions

Executive Summary

The purpose of an executive summary is to provide a quick and concise overview of the business (in one or two pages). Although this section appears first, it should be written last.The plan summary should highlight key elements of the entire business plan, including:

-Objectives of the business (Mission Statement)

-Your products or services, with emphasis on distinguishing features and the market needs they will meet

-Your estimate of market potential and assessment of the competition

-Your management team's experience and talent

-How the products will be made or the services performed

-Projected financial results

-How much money is needed, and what will be done with it

-The anticipated return on investment

Be brief, concise, simple and to the point with each response. Make it enthusiastic, professional, complete, and concise. Share your business passion with them!

Help Questions

Explain the fundamentals of the proposed business: (How did you come about your business proposition/idea?)

What will your product/service be?

.....................................................................................................................................................................................................................................................................................................................For example if you are into table water manufacture/sales, you can state that your product will be water bottled neatly and hygienically for immediate consumption.

Who are your target customers?Your target customers could be those in a business class or income category for example a car manufacturer will target individuals and groups in the middle class and upper class and companies with strong brands like banks, telecoms, large partnerships like law firms, accounting firms, etc

Who is/are the owner(s) of the business?

..

What do you think the future holds for your business and your industry?

.... State the total investment needed (startup);

What is your equity (personal Funds/contribution to the business),.. If any, what is the loan required and repayment plan as well as the moratorium period (ie. grace period when there is no repayment on loan)?

... What is the income that your activity will generate (gross profit, net profit)?

...If applying for a loan, state clearly how much you want, precisely how you are going to use it, and how the money will make your business more profitable, thereby ensuring repayment.1.0 COMPANY BACKGROUND1.1Description of the business

(Give a short introduction of your business in the space provided below including (Name of business, location and what you will do, to whom)1.2Vision and Mission Statement

Vision State a clear and achievable vision, what do you want your business to be or become? What will you want your business to be known for in the near future? . Mission statement

Mission statement help clarify what business you are in, your goals and your objectives, the core purpose

of your business (the reason of being and guiding principle)......................................................................................................................................................................................................................................................................................................................

1.3Business Objective

Define your main objectives, what do you want to achieve within a specific period of time, your objectives should be smart, you can focus your objectives on the growth of sales volume, the profit, compensation of your effects, personal growth etc.

.................................................................................................................................................................................................................................................................................................................................................................................................................................................................................1.4Value Proposition.What are the unique/special features of your business or product and service offering? What are you bringing that is new or different? Eg. Faster, better, Cheaper, ......................................................................................................................................................

1.5Critical Success Factor of the Business

Describe the most important business strengths and core competencies, what factors will make the business succeed E.g. Location, Price, Packaging, Hygiene, Endorsement, Experience, Distribution network....................................................................................................................................................................................................................................................................................................................

1.6Current Status of Business

Give a complete history of your business, how far you have gone, how long you have been in the business, your past performances etc. E.g. Is it at Idea stage, Start-up, existing or expanding business..................................................................................................................................................................................................................................................................................................................................................................................................................................................................

1.7Potential Challenges in the Business Industry

Describe the most important challenges that the business will/might face. How will you address the challenges? (Change in government policies, Climatic changes, consumer taste, Technology etc.).................................................................................................................................................................................................................................................................................................................................................................................................................................................................................2.0MARKETING PLAN2.1Description of Product(s) or Service(s):

Describe your products or services (technical specification). Mention the most important features. What is special about it? List the benefits. That is, what will the product/ service do for the customer?

.......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................2.2Product or Service Delivery Strategy/Packaging

Describe how your product or service will be packaged and branded to deliver to the consumer. Describe how your product or service will be presented to your customer (Final output) E.g Coca Cola comes in PET, bottle or Can. E.g. Software comes in different versions E.g. Online Downloadable or Packed it CD, ......................................................................................................................................................................................................................................................................................................................2.3The Opportunity

Describe the opportunity and the need that you want to address (Opportunities are best explained using statement of problems backed with data E.g: Describe the need you saw that lead to you starting this business)............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................2.4Target Market

State your target customers with reference to their characteristics, geographic locations, otherwise known as demographics. Give an estimation of the total market size and your target market size.

............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................2.5Competition

List your major competitors and define your niche. Use the competitive analysis table (table 1) to compare your business to the competition. Be honest with yourself. The purpose is to help identify areas where you have competitive advantage as well as areas for potential improvement. (Fill Real Competitors under competitors A, B and C)

FactorsMy BusinessCompetitor ACompetitor BCompetitor CImpact on buying decisions

Product Lines1.

2.

3.

4.1.

2.

3.

4.1.

2.

3.

4.1.

2.

3.

4.

Price

Quality

Packaging

Location

Services

Machinery / Tools

Capital

Expertise

Company Reputation or Goodwill

Sales Method

Credit Policies

Advertising

Image / Perception

Reach / Coverage

Others

Table: Competitive Analysis

2.6 Pricing Strategy

Explain your method(s) of setting prices. Include list if possible. (E.g Price penetration, price skimming)...2.7Marketing and Promotion Strategy

How will you get the word out to customers? Advertising: what media, why, and how often? Why this mix and not some other? (E.g prints, social media, online, incentives & discounts, etc.)...2.8Distribution

How will the product get to your end user?...2.9Sales Method

Describe how you will sell your products and services: retail, direct sales, wholesale, your own sales force, agents, discount, credit policy, after sales service etc.

...3.0PRODUCTION/OPERATIONAL PLAN 3.1Description of the Location/Factory

What requirements do you need in a location? Describe your preferred location.

Physical amenities: amount of space, type of building, power and other utilities, access & road network, etc....3.2Raw Materials/Consumables Needed

List and describe all the raw materials or consumables needed for the operation. Identify and describe your key suppliers or source of your supply

S/NRaw MaterialsQuantityKey SuppliersSource

3.3Production Process/TechniquesDescribe the steps and processes involved in the production/operation, use diagram/flow chart on a separate sheet if necessary. Reorder level, etc.....3.4Legal Environment

Describe the legal/regulatory requirements for your business (E.g. CAC, TIN, licensing, permits, HMO, pension, HSE, insurance coverage, trademarks, copyrights, patents, endorsements, etc.)....3.5Labour

Describe the type of labour (skilled, unskilled and professional) you will need, the working environment, time etc.S/N DesignationTypeQuantityRemarks

4.0ORGANIZATIONAL & PERSONNEL PLAN4.1Ownership of the Business

Sole proprietorship ( ), Partnership ( ), Corporation ( ), Limited Liability Company (LLC) ( )? Why have you settled for this form?

......................................................................................................................................................

4.2Profile of the Entrepreneur

Say something short about you; dont forget to link your profile to the business.

....4.3Key management staff/Support Personnel

Brief description of key management staff and their functions....4.4Summary of Salary ScheduleTable: Staff salary schedule

NameDesignationMonthly SalaryAnnual Salary

1.2.3.4.5.

Total Salary

4.5Organogram or the Organizational Structure as a Figure (where applicable)

5.0 BUSINESS MODEL CANVAS (BMC)

Business Idea: What for whom and how?

Product / Service Idea: Key functionality of the product / service.

Key Partners

Who are our Key Partners?

Who are our Key Suppliers?

Which key resources are we acquiring from partners?

Which key activities do partners perform?

Motivation for partnership:

Optimization and economy

Reduction of risk and uncertainty

Acquisition of particular resources and activities

Key Activities

What Key Activities does our value proposition require?

Our Distribution Channels?

Customer Relationships?

Revenue Streams?

Categories:

Production

Problem solving

Platform/Network

Value Propositions

What value do we deliver to the customer?

Which one of our customer problems are we helping to solve?

What business products and services are we offering to each Customer Segment?

Which customer needs are we satisfying?

Who are our competitors and how are we different?

Price?

Characteristics:

Newness

Performance

Customization

Getting the job done

Design

Brand/Status

Price

Cost reduction

Accessibility

Convenience/utility

Customer Relationships

What type of relationship / resources do each of our Customer Segments expect us to establish and maintain with them?

Which ones we have established?

How are they integrated with the rest of our business model?

How costly they are?

Examples:

Personal assistance

Dedicated personal assistance

Self-service

Automated services

Communities

Co-creation

Customer Segments

For whom are we creating the value?

How many potential paying customers?

Who are our most important paying customers?

How big a market share could you capture in what time frame?

Mass Market

Niche Market

Segmented

Diversified

Multi-sided Platform

Key Resources

What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue Streams?

Channels

Through which channels do our customer segments want to be reached?

How are we reaching them now?

How are our channels integrated?

Which ones work best?

Which ones are most cost-efficient?

How are we integrating them with customer routines?

User Segments

For whom are we creating the value?

Who are our most important end users?

How many potential users?

How many potential users by November?Mass Market

Niche Market

Segmented

Diversified

Multi-sided Platform

Using the nine (9) building blocks.

5.1: Key Partners 5.2: Key Activities 5.3: Value Propositions 5.4: Customer Relationships 5.5: Customer Segments

5.6: Key Resources 5:7 Channels

5.8: Cost Structure 5.9: Revenue Streams

6.0 BUSINESS RISK AND MITIGATIONIdentify and define all the risks associated to your business and how you will mitigate them.

RISKMITIGATION

Political

Economy

Social

Technology

Environmental

Legal

Others business specific risk e.g pilferages, theft, power, injury, seasonality etc

6.1SWOT Analysis

Use the table below to make a complete analysis of your strengths, your weaknesses, the opportunity and threatsStrengths:1.2.3.

4.Weakness:1.2.

3.

4.

Opportunity:1.2.

3.

4.Threats:1.2.

3.

4.

7.0FINANCIAL PLAN:

To be computed using the MS-Excel financial model sheet attached.

7.1Financial Assumptions

Describe the important assumptions that support your estimations and projections. Indicate assumptions for economic indicators (inflation, interest rate ...) on the industry, the competition, supply, cost, sales, and salary.

....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................

Page 1