Embed Size (px)
Citation preview
Business Business Planning Planning
Analysis-01Analysis-01
Business Business Planning Planning
Analysis-01Analysis-01Lee Xiantao
Business School , Binhai University15253221531
Introduction to the course
1. Learning objectives 1. Learning objectives
(1) To know something about China (1) To know something about China market ;market ;
(2) To identify the development trend of (2) To identify the development trend of emerging markets ;emerging markets ;
(3) To describe management style of (3) To describe management style of China entrepreneurChina entrepreneur
Introduction to the courseIntroduction to the course
2. Contents2. Contents
General situation in China MarketIndustrial structure ---Real estate ; Education ; Medical care ; Banking ; IT ; Manufacturing Competitive analysisSales and promotion planningHR and leadership ---China entrepreneur
Chinese consumers : the new kids on the block
Introduction to the courseIntroduction to the course
3. Examination3. Examination
(1) Presentation(1) Presentation
(2) Business plan / Business report(2) Business plan / Business report
4. Study method4. Study method
Introduction + Communication + Case Introduction + Communication + Case + Visit+ Visit
Topic One: Topic One: General situation in General situation in China marketChina market
1.Market Analysis 1.Market Analysis
2.Government and market2.Government and market
3.The challenge and opportunity Chinese 3.The challenge and opportunity Chinese enterprisesenterprises
4.Business management in Chinese model4.Business management in Chinese model
Global perspective
Domestic perspective
Development opportunity(Urbanization; Industrialization; Consuming behaviors)
Industry Chain and Resources demand (Such as the talented, technology, green energy)
Banking system(Value idea; Financial tool ; investment)
Technology revolution
Uncertainty and complexity of Global politics and economy
1. Market analysis ---Global 1. Market analysis ---Global perspectiveperspective (Business (Business environment changing rapidly)environment changing rapidly)
Macro economy/Changing Industry policy
Compa
nies
Business model
Financial strategy--- Money
Management(Marketing, producing, accounting, recruiting)
Marketing(Exploiting opportunity;Making a choice)
Investors value
Customers value
Companies development in Companies development in changing worldchanging world
Business plan
1. Market analysis ---Domestic 1. Market analysis ---Domestic perspectiveperspective
(1) Administration levels (1) Administration levels
(23 provinces , 5 autonomous regions ,(23 provinces , 5 autonomous regions ,
4 4 municipalities---Beijing/Shanghai/Tianjin/Chongqinmunicipalities---Beijing/Shanghai/Tianjin/Chongqingg
2 special administrative regions---Hong 2 special administrative regions---Hong Kong/Macao)Kong/Macao)
(2) Geography (2) Geography
(3) Population(3) Population
(4) Economy ---(4) Economy ---Dual economyDual economy
1. Market analysis ---Domestic 1. Market analysis ---Domestic perspectiveperspective
Population (1)
Population curve
Population (2)
Shandong Province (Jinnan/ Qingdao)
Economy developmentEconomy development
(1)General trend(1)General trend Unbalanced Unbalanced (Dual economy--the Urban and the Rural; (Dual economy--the Urban and the Rural;
Regional disparity--the South stronger than the Regional disparity--the South stronger than the North;North;
--the East stronger than the --the East stronger than the West)West)
Clustering Clustering (Pearl River Delta Region/Yangtze River Delta (Pearl River Delta Region/Yangtze River Delta Region/Region/
Bohai Region)Bohai Region) Co-existing Co-existing (Industrial Zone/Free Trade Zone)(Industrial Zone/Free Trade Zone)
Stability and sustainability Stability and sustainability (Investment/Consumption/Exportation)(Investment/Consumption/Exportation)
Economy developmentEconomy development
(2)Industrial structure(2)Industrial structureManufacturing Manufacturing
(machinery/electronic/shipbuilding/(machinery/electronic/shipbuilding/
chemistry/infrastructure)chemistry/infrastructure)
Agriculture Agriculture (governments-oriented)(governments-oriented)
Third Industry Third Industry (education/banking/medical (education/banking/medical
care)care)
