Business Text Catalogue 2011

New Student Textbook Catalogue

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2011

BUSINeSS

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ContentsIntroductory & General Management . . . . . . . . . . . . . . . 3

Business/Management Communications . . . . . . . . . . . . . 7

Ethics & Corporate Governance . . . . . . . . . . . . . . . . . . . . 8

Business Accounting . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Entrepreneurship & Small Business Management . . . . . 13

Innovation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

International Business . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Strategic Management . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Human Resource Management & Leadership . . . . . . . . 27

Organisational Behaviour . . . . . . . . . . . . . . . . . . . . . . . . 32

Production & Operations Management . . . . . . . . . . . . . 35

Project Management . . . . . . . . . . . . . . . . . . . . . . . . . . . 41

Management & Decision Science . . . . . . . . . . . . . . . . . . 44

Quantitative Methods for Business & Management . . . 50

Business Information Systems & Information Technology . . . . . . . . . . . . . . . . . . . . . . . . . 54

E-Commerce . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62

General Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63

Marketing Communications . . . . . . . . . . . . . . . . . . . . . . 66

Marketing Management & Strategy . . . . . . . . . . . . . . . . 67

Business Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68

International Marketing . . . . . . . . . . . . . . . . . . . . . . . . . 69

Marketing Research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70

Services Management & Marketing . . . . . . . . . . . . . . . . 71

Branding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71

Consumer Behaviour . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72

Relationship Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . 73

Purchasing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75

Sales Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75

Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77

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INTRODUCTORY & GENERAL MANAGEMENT

NEW EDITION!

Introduction to Management11th EditionJOHN R. SCHERMERHORN, Ohio University, USA

Completely updated and revised, this eleventh edition arms managers with the business tools they’ll need tosucceed. The text presents managerial concepts and theory related to the fundamentals of planning, leading,organising, and controlling with a strong emphasis on application. It offers new information on thechanging nature of communication through technology. Focus is also placed on ethics to reflect theimportance of this topic, especially with the current economic situation. An updated discussion on thenumerous legal law changes over the last few years is included as well.

Managers will be able to think critically and make sound decisions using this text, as the concepts are backedby numerous applications, exercises, and cases.

New to this Edition:

• New Management Weekly Updates http://wileymanagementupdates.com

• New Greensburg, KS Video Case.

• New Wiley Management Video Series.

• New Ethics Emphasis.

• New and Updated Cases.

• New Business Simulations offered by Ethics-LX http://www.ethics-lx.com/

Contents: Introducing Management; Management Learning Past to Present; Ethics and Social Responsibility;Environment, Sustainability, and Innovation; Global Management and Cultural Diversity; Entrepreneurshipand New Ventures; Information and Decision Making; Planning Processes and Techniques; Strategy andStrategic Management; Organization Structures and Design; Organization Culture and Change; HumanResource Management; Leading and Leadership Development; Individual Behaviour; Motivation Theory andPractice; Teams and Teamwork; Communication and Collaboration; Control Processes and Systems;Operations and Services Management.

Resources: WileyPLUS, Instructor and Student Companion websites including PowerPoint Slides, InstructorsManual, Additional Cases, Testbank and Lecture Suggestions.

www.wiley.com/college/schermerhorn

9780470646243 • 640pp January 2011 • Pbk £56.99/€68.40

Exploring Management2nd EditionJOHN R. SCHERMERHORN, Ohio University, USA

This new edition presents a new and exciting approach in teaching and learning the principles ofmanagement. The text is organized within a unique learning system tailored to students’ reading and studystyles. It offers a clean, engaging and innovative approach that motivates students and helps themunderstand and master management principles.

Features:

• Completely redesigned and reorganized for a smoother presentation of material.

• Presents managerial concepts and theory in a straightforward style with a strong emphasis on application.

• Shows how to apply theory to practice with hands-on applications, exercises, cases, and the integration of technology.

• Incorporates a study guide at the end of each chapter to measure progress.

• Includes important aspects of the POLC model.

Contents: Managers and the Management Process; Management Learning; Ethics and Social Responsibility;Managers as Decision Makers; Plans and Planning Techniques; Controls and Control Systems; Strategy andStrategic Management; Organization Structure and Design; Organizational Cultures, Innovation, and Change;Human Resource Management; Leadership; Communication Individual Behavior; Motivation; Teams andTeamwork; Conflict and Negotiation; Diversity and Global Cultures; Globalization and International Business;Entrepreneurship and Small Business.

Resources: WileyPLUS, Instructors Resources including Resource Manual, Test Bank, Computerized Test Bank,PowerPoint Presentations and Student Resources including Web Quizzes, Student Portfolio Builder, Self Assessments.


9780470169643 • 552pp • 2010Pbk • £44.99/€54.00

4 Order your inspection copy online at: www.wiley.com


NEW EDITION!

Contemporary Business14th EditionLOUIS E. BOONE, University of South Alabama and DAVID L. KURTZ, University of Arkansas, USA

Contemporary Business, 14th Edition provides students with the business language they need to feelconfident in taking the first steps toward becoming successful businesspeople.

Comprehensive, engaging, and offering the most current resources, this outstanding text remains the mostup-to-date and comprehensive book of its kind on the market.


• All new Business Examples.

• Business Weekly Updates http://wileybusinessupdates.com

• New End-of-Chapter Videos.

• Flashcard/Self-Study iPhone App.

• New Student Study Guide.

• New Business Simulations offered by Ethics-LX http://www.ethics-lx.com/

• New Business Plan Pro and Marketing Plan Pro Software Option.

Contents: The Changing Face of Business; Business Ethics and Social Responsibility; Economic ChallengesFacing Contemporary Business; Competing in World Markets; Forms of Business Ownership and Organization;Starting Your Own Business: The Entrepreneurship Alternative; Management, Leadership, and the InternalOrganization; Human Resource Management: From Recruitment to Labour Relations; Top Performancethrough Empowerment, Teamwork, and Communication; Production and Operations Management; Customer-Driven Marketing; Product and Distribution Strategies; Promotion and Pricing Strategies; Using Technology toManage Information Statements; The Financial System; Financial Management Appendix A – Business Law;Appendix B – Insurance and Risk Management; Appendix C – Personal Financial Planning; Appendix D –Developing a Business Plan; Appendix E – Careers in Contemporary Business.

Resources: WileyPLUS and accompanying Instructor and Student Websites.

www.wiley.com/college/boone

9780470873762 • 768pp February 2011 • Pbk£44.99/€54.00

Management for Engineers, Scientists and Technologists 2nd EditionJOHN V. CHELSOM, LAWRENCE R. P. REAVILL, University of London and the Open University andANDREW C. PAYNE, City University, UK

Offers a practical and accessible introduction to management and provides a comprehensive guide to themanagement tools used in managing people and other resources.

New to This Edition:

• A new appendix providing guidelines to developing a business plan.

• The book concludes with a new chapter on the management of SMEs.

• Chapter 7 on organizations has been rewritten to reflect the changing role of human resourcemanagement (HRM) and the relocation of HRM within organizational structures.

Contents: Part I. Business Basics: Business Basics; The Business Environment; Management Styles: FromTaylorism to McKinsey’s 7Ss; Management of Quality; Materials Management; Managing Design and NewProduct Development; Organizations; Managing to Succeed; Part II. Managing Engineering Resources:Human Resource Management – The Individual. Groups of People; Communication; Work Study, Costing andPricing. Measuring Financial Performance; Project Investment Decisions; Maintenance Management; ProjectManagement. Networks for Projects; Project Management, Managing Construction Procurement; InventoryManagement; Management of the Supply System; Marketing; A Case Study in Starting an SME; Appendix 1.A Guide to Writing a Business Plan; Appendix 2. Quality Management Tools; Appendix 3. Case Study:Developing a Network; Appendix 4. DCF Tables. Index.

Resources: Accompanying Instructor and Student Websites.

www.wiley.com/college/chelsom

9780470021262 • 558pp • 2004Pbk • £37.99/€45.60

Spiral DynamicsMastering Values, Leadershipand ChangeDON EDWARD BECK and CHRISTOPHER COWAN

Spiral Dynamics introduces a new modelfor plotting the enormous economic andcommercial shifts that are makingcontemporary business practice socomplex and apparently fragmented.Focusing on cutting-edge leadership,management systems, processes,procedures, and techniques, the authorssynthesize changes such as:

• Increasing cultural diversity;

• Powerful new social responsibilityinitiatives;

• The arrival of a truly globalmarketplace.

This is an inspiring book for managers,consultants, strategists, and leadersplanning for success in the business worldin the 21st century.

Features:

• Presents a new framework forunderstanding the dynamic forces atwork in human affairs – business,personal lives, education, and evengeopolitics;

• Adds power and precision to the theoryof human systems and the 21st centuryleadership;

• Demonstrates how, by applying theright tools at a base level rather than tosurface symptoms, any bright, curioushuman being can, quite simply, changethe world.

Contents: Introduction; Part I: Overviewof Spiral Dynamics; Part II: The Dynamicsof the Spiral’s MEME’s; Part III: The SpiralWizard’s Field Manual; Part IV: GlobalOrder and Chaos on the Dynamic Spiral.

www.wiley.com/college/beck

9781405133562 • 352pp • 2005 • Pbk£22.99/€27.60

Management and CreativityFrom Creative Industries toCreative ManagementCHRIS BILTON, University of Warwick,UK

Including case studies in every chapter,this book explores the relationshipbetween the management of creativityand creative approaches to management.

Features:

• Challenges the stereotypical oppositionbetween ‘creatives’ and ‘suits’.

• Draws on the work of managementtheorists such as Mintzberg and Porterand creativity theorists such as Amabileand Boden.

• Draws on the practical experience ofindividuals working in creativeindustries.

• Looks at the place of creativeorganisations and creative businessmanagement in a new creativeeconomy, based on ideas, images andinformation.

Contents: Introduction: Creativity andthe Creative Industries; Defining Creativity;From Individuals to Processes; CreativeTeams and Innovation; Creative Systems;Implications for Management and Policy inthe Creative Industries; Managing CreativeWork through Release and Control; The Myth of the Self-motivated CreativeWorker; Seeing the Pattern; Strategy,Leadership and Adhocracy; BusinessDevelopment and Organizational Change;From Creative Marketing to CreativeConsumption; The Politics of Creativity.

www.wiley.com/college/bilton

9781405119962 • 216pp • 2006 • Pbk£24.99/€30.00

Risk, Crisis and SecurityManagementEDWARD BORODZICZ, University ofPortsmouth, UK

How we manage risk appears to dominateevery debate from providing social servicessuch as health, transport and public safetyto the regulation of corporate activity.Debates about the theory and practice ofsecurity management are less developed.Borodzicz informs the debate byconsidering the relationships between riskand security.

Features:

• Questions the assumption that risk andsecurity can ever be managedeffectively whilst, at the same time,showing how risk and security failurescan be responded to more effectively.

• Shows how simulations can be used tohelp train employees in preparation forcrisis management.

• Includes case studies such as the KingsCross underground disaster, September11, City University’s recovery from fireand Business Continuity training at abank.

Contents: Aims and Objectves; The New Totems; Theories of Risk andOrganisational Failure; Security: The NewCoporate Totem; Crisis; BusinessContinuity Management; UsingSimulations and Games for CrisisManagement; The Management ofRisk,Crisis and Security; Appendix. FourVery Different Case Studies; Case Studies:11 September 2001; Business ContinuityTraining at a Bank; The King’s CrossUnderground Fire; City University’sRecovery from Fire; References; Index.

www.wileyeurope.com/college/borodzicz

9780470867044 • 256pp • 2005 • Pbk£30.99/€35.70



BusinessIntelligencePractices, Technologies and ManagementRAJIV SABHERWAL and IRMA BECERRA-FERNANDEZ

Business professionals who want toadvance their careers need to have astrong understanding of how to utilizebusiness intelligence. This new bookprovides a comprehensive introduction tothe basic business and technical conceptsthey’ll need to know. It integrates casestudies that demonstrate how to applythe material. Business professionals willalso find suggested further readings thatwill develop their knowledge and helpthem succeed.

• Utilizes a wide variety of examples toillustrate BI capabilities, technologies,and impacts.

• Each chapter includes a set of ReviewExercises and Applications Exercises.

• Includes an accompanying websitewhich provides access to demonstrationsoftware.

Contents: Part I: Introduction toBusiness Intelligence: BusinessIntelligence and its Impacts; BusinessIntelligence Capabilities; Part II:Technologies Enabling BusinessIntelligence: Technologies EnablingOrganizational Memory; TechnologiesEnabling Information Integration;Technologies Enabling Insights andDecisions; Technologies EnablingPresentation; Part III: Management andFuture of Business Intelligence: BusinessIntelligence Tools and Vendors;Development of Business Intelligence;Management of Business Intelligence; The Future of Business Intelligence.

www.wiley.com/college/sabherwal

9780470461709 • 304pp • 2010 • Pbk£29.99/€36.50

Managing MediaCompaniesHarnessing Creative Values

2nd EditionANNET ARIS, INSEAD, France and JACQUES BUGHIN, McKinsey &Company Inc., Belgium

The authors of this book have made an in depth study of the strategies andmanagement practices of leading mediacompanies and have identified the corecompetences media companies need tohave to win in the new world. The book isstrongly focused on applicability andcombines long standing best practiceprinciples with innovative approaches forstaying ahead. It systematically discussescompetences needed in each of the keyfunctional areas in the media companiesdrawing on examples from all main mediasectors.

Brief Contents: Advisory Board; Aboutthe Authors; Preface; Acknowledgements;Introduction; Rebalancing the media valuechain; Creating and Leveraging InnovativeContent; The fight for customer attention:Intelligent mass marketing and cautiousniche strategy; End-to- end supply chainmanagement; Ways out of the advertisingcommodity trap; Corporate strategy inmedia; The future role of online media;People management in media companies:Creative managers or managed creativity?References; Index.

www.wileyeurope.com/college/aris

9780470713952 • 440pp • 2009 • Pbk£39.99/€48.00

NEW EDITION!

Key AccountManagementThe Definitive Guide

3rd EditionDIANA WOODBURN and MALCOLMMcDONALD, both of Cranfield Schoolof Management, UK

This helpful text clearly sets out the verybest, state-of-the-art strategies in keyaccount management. The authors providethe tools and processes for successfulKAM, from developing a customercategorization system that really works, to analyzing the needs of key accounts.

Features:

• The book draws on 12 years of research at Cranfield Business School as well as the experiences the authorshave gained from their work at thehighest levels with more key andstrategic account managers worldwidethan any other leading advisors.

• Practical and authoritative: Provides ahost of practical tools, tips and check -points for reader interaction, all backedby a substantial amount of research togive confidence and credibility.

• Heavily illustrated with internationalcase studies with examples fromSiemens, Proctor & Gamble, Nokia, Inter Tech, General Motors and Hewlett Packard.

Contents: The crucial role of key accountmanagement; Selecting and categorizingkey customers; Relationship stages;Developing key relationships; The buyerperspective; Key account profitability; Keyaccount analysis; Planning for keyaccounts; Processes – making key accountmanagement work; The role andrequirements of key account managers;Performance and rewards in KAM;Organizing for key account management;Transitioning to KAM; Further reading;Integrated fast track Mini-cases; Index.

www.wiley.com/college/woodburn

9780470974155 • 448pp • January 2011 • Pbk£34.99/€42.00





Management Mistakes and Successes10th EditionROBERT F. HARTLEY, Cleveland State University, USA

Robert Hartley has once again compiled a unique and engaging collection of mistakes, successes, andturnarounds of some of today’s most prominent businesses.

Management Mistakes and Successes helps students develop the critical-thinking skills required ofsuccessful managers. The questions, exercises and research questions included throughout encourage andstimulate student involvement.

Contents: Part 1 – Players in a Time of Economic Crisis: Walmart – A Winner; Procter & Gamble: An OldStrategy is found Wanting; Part 2 – Great Comebacks: Continental Airlines: Salvaging from the Ashes; Harley-Davidson: A Long-Overdue Revival; IBM: A Fading Giant Rejuvenates; Part 3 – Entreprenurial Adventures:Google – An Entrepreneurial Juggernaut; Starbucks – A Paragon of Growth and Employee Benefits FacesStorm Clouds; Part 4 – Planning: Euro Disney: Bungling a Successful Format; Boeing: Miscalculations on aWorldwide Scale; Vanguard: Success in Taking the Road Less Traveled; Part 5 – Leadership and Execution:Hewlett-Packard Under Carly Fiorina, and After Her; Southwest Airlines: “Try to Match Our Prices”; HermanMiller: A Role-Model in Leadership; Boston Beer – Can I Compete with the Big Boys?; Part 6 – Controlling:United Way: A Not-for-Profit Organization Also Needs Controls and Oversight; Maytag: Incredibly LooseSupervision of a Foreign Subsidiary, Also, the Allure of Outsourcing; 18. MetLife: Poorly Controlled SalesPractices; Part 7 – Ethical Mistakes: DaimlerChrysler: Blatant Misrepresentation; Merck’s Vioxx:A Catastrophe and Other Problems; Ford Explorers with Firestone Tires: Ill Handling a Killer Scenario;

Conclusions: What Can Be Learned?

www.wiley.com/college/hartley

9780470530528 • 387pp • 2010Pbk • Adoption price available on request

Management Communication3rd EditionARTHUR H. BELL and DAYLE M. SMITH, University of San Francisco, USA

The new 3rd Edition has a greater focus on “strategy through skill” and provides more opportunities forapplying skills and insights to a broad range of fields for success in future careers in accounting, finance,marketing, management, information systems, telecommunications and HR.

Features include:

• Builds the essential writing, speaking, and listening skills needed to succeed.

• Includes Communication Dilemmas boxes that pose interesting, real-life communication choices and challenges.

• Presents six brief interviews with real communication experts which explore a variety of different corporate environments.

Contents: Part One: Pillars of Management Communication: Communication Architecture for ProfessionalSuccess; A Process for Management Writing; Individual and Collaborative Styles for Management Writing; OralPresentations; Listening. Part Two: Letters, Memos, and Email: Formats and Techniques for Business Letters;Saying “Yes” and “No” in Correspondence; Persuasive Messages; Effective Memos and Email. Part Three:Reports and Proposals: Short and Long Reports; Proposals and Business Plans; Graphic Aids for Documentsand Presentations. Part Four: Career Communication: The Career Search, Resumes, and Follow-upCommunications; Guidelines for Interviewees and Interviewers. Part Five: Communication Issues forManagement Success: Managing Meetings and Telephone Work; Ethics and Law for ManagementCommunication; Gender Communication; Crisis Communication and Media Relations; Communication forIntercultural Management.

www.wiley.com/college/bell

9780470084458 • 608pp • 2010Pbk • Adoption price available on request

BUSINESS/MANAGEMENT COMMUNICATIONS

NEW EDITION!

CorporateGovernance5th EditionROBERT MONKS and NELL MINOW,both of Lens Inc.

In the wake of the recent global financialcollapse, the timely new edition of thissuccessful text provides students andbusiness professionals with a welcomeupdate of the key issues facing managers,boards of directors, investors, andshareholders.

In addition to its authoritative overview ofthe history, the myth and the reality ofcorporate governance, this new editionhas been updated to include:

• Analysis of the financial crisis.

• The reasons for the global scale of therecession.

• The failure of international riskmanagement.

• An overview of corporate governanceguidelines and codes of practice.

• New cases.

Once again in the new edition of theirtextbook, the authors show clearly therole of corporate governance in makingsure the right questions are asked and thenecessary checks and balances in place toprotect the long-term, sustainable value ofthe enterprise.

Features 18 case studies of institutionsand corporations in crisis, and analysesthe reasons for their fall (Cases includeLehman Brothers, General Motors,American Express, Time Warner, IBM and Premier Oil.)

Contents: Introduction; What is aCorporation?; Shareholders: Ownership;Directors: Monitoring; Management:Performance; International CorporateGovernance; Case Studies: Corporations in Crisis.

www.wiley.com/college/monks

9780470972595 • 512pp • May 2011 • Pbk£36.99/€44.40

MainstreamingCorporateResponsibilityCRAIG SMITH, INSEAD and GILBERT LENSSEN, EABIS

Mainstreaming CorporateResponsibility takes an innovativeapproach to the teaching of CSR.

Based around case studies commissionedby EABIS (European Academy of Businessin Society), the book is structured aroundmajor subject areas in the business schoolcurriculum.

It provides a chapter on the relevance ofCR to each subject area and identifies CR issues to be addressed.

Contents: Part One – Introduction: Part Two – Strategy; Part Three –Accounting; Part Four – Finance; Part Five – Economics; Part Six –Entrepreneurship; Part Seven – Marketing;Part Eight – Organisational Behaviour andHuman Resource Management; Part Nine – Operations Management.

www.wiley.com/college/smith

9780470753941 • 512pp • 2009 • Pbk£37.99/€45.60

CorporateGovernance andAccountability3rd EditionJILL SOLOMON, King’s College London,UK

Providing readers with an up-to-datesummary of the most recent developmentsin the field, this book features a fulldiscussion of corporate governance issues.It takes the broadest view of the corporategovernance agenda and includes boththeory and practice.


• New section on not-for-profit sectorgovernance.

• Updated content on Europeancorporate governance.

• Includes a broad range of new literaturein the mainstream area of corporategovernance, i.e. board performance anddirectors and investment institutions.

• New case material includinginternational examples.

Contents: Part One – CorporateGovernance: Frameworks and Mechanisms;Defining Corporate Governance; CorporateGovernance Failure; Corporate GovernanceReform in the UK; The Role of Boards inCorporate Governance; The Role ofInstitutional Investors in CorporateGovernance; The Role of Transparency,Internal Control and Risk Management inCorporate Governance; Part Two – GlobalCorporate Governance: An Introduction toCorporate Governance Systems Worldwide;A Reference Dictionary of CorporateGovernance Systems; Part Three –Corporate Governance and StakeholderAccountability: Discharging a BroaderCorporate Accountability; Environmental,Social and Governance Considerations inInstitutional Investment; Future Directionsfor Corporate Governance andAccountability.

Resources: Lecturer Companion Website.

www.wiley.com/college/solomon

9780470695098 • 440pp • 2010 • Pbk£34.99/€42.00

ETHICS & CORPORATE GOVERNANCE


NEW EDITION!

Managing Business EthicsStraight Talk About How To Do It Right, 5th EditionLINDA K. TREVINO, Pennsylvania StateUniversity and KATHERINE A. NELSON,Temple University, USA

While most business ethics books focusexclusively on a philosophical approach toindividual decision making, Linda Trevinoand Kate Nelson bring together a mix oftheory and practice in the latest edition ofManaging Business Ethics.

This new edition equips students with thepragmatic knowledge they need toidentify and solve ethical dilemmas,understand their own and others’ ethicalbehavior, and promote ethical behavior intheir organization.

Managing Business Ethics is the perfecttext for students entering the workplace,those seeking to become professionals intraining, communications, compliance, inaddition to chief ethics officers, corporatecounsel, heads of human resources, andsenior executives.

Contents: Section I – Introduction:Introducing Straight Talk About ManagingBusiness Ethics: Where We’re Going AndWhy; Section II – Ethics And TheIndividual: Deciding What’s Right: APrescriptive Approach; Deciding What’sRight: A Psychological Approach; CommonEthical Problems; Section III – ManagingEthics In The Organization: Ethics AsOrganizational Culture; Managing EthicsAnd Legal Compliance; Managing ForEthical Conduct; Ethical Problems OfManagers; Section IV – OrganizationalEthics And Social Responsibility:Corporate Social Responsibility; EthicalProblems Of Organizations; Managing ForEthics and Social Responsibility in a GlobalBusiness Environment.

Resources: Instructor’s Manual; Test Bank; Powerpoint Presentations;Computerized Test Bank.

www.wiley.com/college/trevino

9780470343944 • 432pp • 2010 • Pbk£36.99/$44.40

CorporateGovernance and EthicsZABIHOLLAH REZAEE, MiddleTennessee State University, USA

This book presents a comprehensiveframework of the theory and practice ofcorporate governance and business ethicsby focusing on the four cornerstonespromoted by the AACSB (The Associationto Advance Collegiate Schools ofBusiness). Readers will quickly gain anunderstanding of the main themes,perspectives, frameworks, concepts, andissues pertaining to corporate governanceand business ethics from historical, global,institutional, commercial, best practices,and regulatory perspectives. Additionally,there is also complete coverage of alloversight functions of corporategovernance.

Contents: Part I: Private Enterprise andPublic Trust Chapter 1: The Free MarketSystem and Business Chapter 2: CorporateGovernance Chapter 3: Introduction toBusiness Ethics Part II: CorporateGovernance Functions Chapter 4: Board ofDirectors’ Roles and ResponsibilitiesChapter 5: Board Committees Roles andResponsibilities Chapter 6: Roles andResponsibilities of Management Chapter 7:Roles and Responsibilities of RegulatoryBodies and Standard Setters Chapter 8:Internal Auditors’ Roles and ResponsibilitiesChapter 9: External Auditors’ Roles andResponsibilities Chapter 10: Stakeholders’Roles and Responsibilities Chapter 11: Roles and Responsibilities of OtherCorporate Governance Participants Chapter12: Technology and Corporate GovernanceChapter 13: Corporate Governance in Not-for-Profit Organizations Chapter 14:Corporate Governance in TransitionChapter 15: Corporate GovernanceEmerging Issues.

Resources: Instructor and StudentCompanion websites.

www.wiley.com/college/rezaee

9780471738008 • 464pp • 2008 • Pbk£39.99/€48.00

Corporate SocialResponsibilityDoing the Most Good for YourCompany and Your Cause PHILIP KOTLER, J.L. Kellogg GraduateSchool of Management, NorthwesternUniversity, USA and NANCY LEE

In Corporate Social Responsibility, Philip Kotler, one of the world’s foremostvoices on business and marketing, andcoauthor Nancy Lee explain why charity isboth good P.R. and good for business.They show business leaders how tochoose social causes, design charityinitiatives, gain employee support, andevaluate their efforts. They also provide allthe best practices and cutting-edge ideasthat leaders need to maximize theircontributions to social causes and do themost good.

Contents: Introduction; The Case forDoing at Least Some Good; CorporateSocial Initiatives: Six Options for DoingGood; Corporate Cause Promotions:Increasing Awareness and Concern forSocial Causes; Cause-Related Marketing:Making Contributions to Causes Based onProduct Sales; Corporate Social Marketing:Supporting Behavior Change Campaigns;Corporate Philanthropy: Making a DirectContribution to a Cause; CommunityVolunteering: Employees Donating TheirTime and Talents; Socially ResponsibleBusiness Practices: Discretionary BusinessPractices and Investments to SupportCauses; Twenty-five Best Practices forDoing the Most Good for the Companyand the Cause; A Marketing Approach toWinning Corporate Funding and Supportfor Social Initiatives: TenRecommendations; Notes; Index.

www.wiley.com/college/kotler

9780471476115 • 320pp • 2005 • Hbk£23.99/€28.00

ETHICS & CORPORATE GOVERNANCE



BUSINESS ACCOUNTING

Accounting For ManagersInterpreting Accounting Information for Decision Making

3rd EditionPAUL COLLIER, Monash University, Australia

This revised and updated third edition of Accounting for Managers builds on the success of the previous twoeditions in explaining how non-financial managers use accounting information.

The book emphasises the interpretation rather than the construction of accounting information andencourages a critical, rather than unthinking acceptance of the underlying assumptions behind accounting. It links theory with practical examples and case studies drawn from real life business situations across a range of industries.

• Revised and updated examples throughout the book.

• Introduces three new chapters: Accounting for Inventory, Accounting Information Systems and StrategicManagement Accounting.

• Includes new sections on professional ethics, customer profitability analysis, CVP for multiple products andweighted contribution margin for breakeven analysis, accounting for waste, environmental accounting.

• Expanded treatment of transfer pricing and budgeting sections.

Contents: PART I Context of Accounting: Introduction to Accounting; Accounting and its Relationship toShareholder Value and Corporate Governance; Recording Financial Transactions and the Principles ofAccounting; Management Control, Management Accounting and its Rational-Economic Assumptions;Interpretive and Critical Perspectives on Accounting and Decision-Making; PART II The Use of Financial Reportsfor Decision-Making: Constructing Financial Reports: IFRS and the Framework of Accounting; InterpretingFinancial Reports and Alternative Perspectives; Accounting for Inventory; PART III Using AccountingInformation for Decision-Making, Planning and Control: Accounting and Information Systems; MarketingDecisions; Operating Decisions; Human Resource Decisions; Accounting Decisions; Strategic InvestmentDecisions; Performance Evaluation of Business Units; Budgeting; Budgetary Control; Strategic ManagementAccounting; PART IV Supporting Information.

www.wiley.com/college/collier

9780470777640 • 552pp • 2009Pbk • £35.99/€43.20

Financial Reporting and AnalysisJOHN DUNN, University of Strathclyde, UK

Breaking away from the tradition of dealing with the technicalities of the regulation of financial reporting ina relatively unchallenging and uncritical way, Financial Reporting and Analysis focuses on the reasoningbehind the rules. Affording sufficient detail on the application of standards to enable the reader toappreciate the effects of the rules, the logic behind them is portrayed in terms of the reasoning and history behind their development, giving students a more informed insight.

• Explains the meaning behind the rules of financial reporting, as opposed to just the implementation ofthese rules.

• International perspective in line with real business activities.

• The combination of sufficient practical coverage with an approachable scholarly framework will appeal toboth students and lecturers.

• Website containing solutions to questions in the text, as well as additional questions and solutions.

Contents: Published Accounts; Overview of Regulation; Form and Context of an Annual Report; AcademicResearch and Reporting Regulation; The Conceptual Framework; Reporting Earnings and Earnings Quality;Reporting Tax, Accounting for Property, Plant and Equipment; Accounting for Intangibles; Accounting forInventory; Accounting for Liabilities; Introduction to Consolidation; The Mechanics of Regulation; In Summary.

Readership: Second year undergraduates on accounting degrees studying financial accounting and financial reporting.

Resources: A Lecturer Companion Website will be available containing PowerPoint Slides, additionalquestions and solutions to end of chapter questions.

www.wiley.com/college/dunn

9780470695036 • 448pp • 2010Pbk • £34.99/€42.00


BUSINESS ACCOUNTING

Management Accounting and Control SystemsAn Organizational and Sociological Approach

2nd EditionNORMAN B. MACINTOSH, Queen’s University and PAOLO QUATTRONE, IE Business School, Madrid

Management Accounting and Control Systems, 2nd Edition covers conventional themes of accountingand control but from a different perspective, using insights from sociological theories to understand theirnature, functioning as daily practice, and the effects they have on our work lives, organizations, economiesand societies.

The book offers a toolbox to equip readers with a different approach to view management accounting and control systems. Utilising various sociological theories such as from labour process approaches tostructuration and actor-network theories, utilising works of authors such as Pierre Bourdieu, Bruno Latourand Michael Foucault, the book combines real life organizational examples with highly speculativesociological theories producing a mix which is accessible and manageable.

• Includes a new chapter on MACS in networks and inter-organisational relationships.

• Adds new theoretical perspectives in order to make the text more in tune with current practices, teachingneeds and academic developments.

• New material is provided dealing with MACS role in relation to issues of governance and how recentscandals, such as Parmalat and Enron, can be seen as failures in terms of internal control.

Contents: Part I An Introduction to MACS: Issues, cases, and perspectives; Issues: Why managementaccounting and control systems? Cases: Building the empirical basis of the book; Perspectives: A toolbox tounderstand Management Accounting and Control Systems; Part II MACS: Nature, Structures, and Modesof Control: MACS’ nature: information, power and control; MACS’ structures: market, hierarchies, andsystemic controls; MACS’ structure and strategy; MACS modes of operation; Part III MACS in Action: Issuesof change and information technology; MACS Change; MACS and information technology; Making sense ofMACS practices; MACS, accountability, governance and ethical knowledge.

Resources: Lecturer Companion Website featuring PowerPoint Slides and Case Teaching Notes.

www.wileyeurope.com/college/macintosh

9780470714478 • 378pp • 2010Pbk • £34.99/€42.00

Business Planning and ControlIntegrating Accounting, Strategy and People BRUCE BOWHILL, Portsmouth Business School, UK

Business Planning and Control: Integrating Accounting, Strategy and People starts with an introductionto core areas of management accounting and business planning. It then explores relationships betweenstrategy, management accounting information, and the design of control systems, taking into account theneeds of both people and organizations.

Business Planning and Control is an indispensable text for both undergraduate and postgraduate studentstaking modules related to management accounting and business planning and control.

Features:

• Provides an integrative approach to business planning and control.

• Includes a specific focus on the design of planning and control systems.

• Considers key techniques of strategic management.

• Uses management accounting techniques for operational, managerial and strategic purposes.

• Provides case study information to form a thematic thread throughout the text.

Contents: Preface; Part 1: Information for Decision-Making and Financial Reporting Requirements: CostBehaviour and Contribution; Pricing and Costing in a Competitive Environment; Further Decision-MakingProblems; Capital Investment Decisions; Traditional Approaches to Full Costing; Activity-Based Costing; Part2: Traditional Accounting Controls: Budgetary Control Systems; Preparing the Master Budget; StandardCosting and Manufacturing Methods; Control in Divisionalized Organizations; Control Using AccountingRatios; Funding the Business; Part 3: Strategic Management: Objectives, Strategy and Influences; StrategicAnalysis – The External Environment; Internal Appraisal of the Organization; Accounting and StrategicAnalysis; Identifying Suitable Strategic Options; Evaluating Strategies and Writing the Business Plan; Part 4:Issues in Management Control: Budgetary Control, Performance Management and Alternative Approachesto Control; Strategy and Control System Design; Measuring Shareholder Value; Measuring and ImprovingInternal Business Processes; Complexity, Uncertainty and Control.

www.wileyeurope.com/college/bowhill

9780470061770 • 634pp • 2008Pbk • £34.99/€42.00

Accounting 2nd EditionMICHAEL JONES, University of Bristol,UK

Accounting 2e provides a very accessibleand easy-to-follow introduction toaccounting. It is intended as a coretextbook for students studying accountingfor the first time: either those followingan undergraduate degree in a businessschool, or non-business studies studentsstudying an accounting course. Thisincludes students on both accounting andnon-accounting degrees and also MBAstudents. It provides a self-contained,introductory, one-year course covering themajor aspects of accounting.

Contents: Introduction to Accounting;Section A: Financial Accounting; TheTechniques; The Accounting Background;Recording: Double Entry Bookkeeping;Main Financial Statements: The P&LAccount; Main Financial Statements: The Balance Sheet; Preparing the FinancialStatements; Partnerships and LimitedCompanies; Main Financial Statements:The Cash Flow Statement; Interpretationof Accounts; Section B: FinancialAccounting: The Context; Regulatory andConceptual Frameworks; MeasurementSystems; The Annual Report; CreativeAccounting; International Accounting;Section C: Management Accounting:Introduction to Management Accounting;Costing; Planning & Control: Budgeting;Planning & Control: Standard Costing;Short-Term Decision Making; StrategicManagement Accounting; Long-TermDecision Making: Capital InvestmentAppraisal; The Management of WorkingCapital and Sources of Finance.

Resources: WileyPLUS – an online coursemanagement system including the fullonline text.

Instructor’s Resources – includingadditional Q&A’s and PowerPoint Slides,Students Resources – including web-basedQ&A’s and multiple choice quizzes.

www.wiley.com/college/jones

9780470017791 • 714pp • 2006 • Pbk£38.99/€46.80

FinancialAccountingMICHAEL JONES, University of Bristol,UK

Financial Accounting provides a veryaccessible and easy-to-follow introductionto the subject. It is intended as a core textfor students studying financial accountingfor the first time: either those followingan undergraduate degree in a businessschool, or non-business studies studentsstudying a financial accounting course.This includes students on both accountingand non-accounting degrees and alsoMBA students.

Contents: Introduction to Accounting;The Accounting Background; RecordingDouble-Entry Bookkeeping; Main FinancialStatements: The Profit and Loss Account(Income Statement); Main FinancialStatements: The Balance Sheet; Preparingthe Financial Statements; Partnerships andLimited Companies; Main FinancialStatements: The Cash Flow Statement;Interpretation of Accounts; Regulatory andConceptual Frameworks; MeasurementSystem; The Annual Report; CreativeAccounting; International Accounting; The Management of Working Capital andSources of Finance.


Instructor’s Resources – includingadditional Q&A’s and PowerPoint Slides.Students Resources – including web-basedQ&A’s and multiple choice quizzes.


9780470058985 • 500pp • 2006 • Pbk£35.99/€43.20

ManagementAccountingMICHAEL JONES, University of Bristol,UK

Management Accounting provides a veryaccessible and easy-to-follow introductionto the subject. It is intended as a core textfor students studying managementaccounting for the first time: either thosefollowing an undergraduate degree in abusiness school, or non-business studiesstudents studying a managementaccounting course.

Features:

• ‘Real Life Nuggets’ and other materialfrom the business press is revised andupdated.

• Self-contained introduction for a onesemester course.

• Covers major topics such as costing,short and long-term decision making,and planning control and performance.

• A large number of end of chapterquestions of escalating difficulty,together with the accompanyinganswers, enables the reader to developtheir understanding of the key conceptsdiscussed in the text.

Contents: Introduction to Accounting;Introduction to Management Accounting;Costing; Planning, Control andPerformance: Budgeting; Planning, Controland Performance: Standard Costing; Short-Term Decision Making; StrategicManagement Accounting; Long TermDecision Making: Capital InvestmentAppraisal; The Management of WorkingCapital and Sources of Finance.


Instructor’s Resources – includingSolutions, Extra Question Material andPowerPoint Slides. Students Resources – including MultipleChoice Quizzes and a Glossary.


9780470057704 • 298pp • 2006 • Pbk£32.99/€39.60

BUSINESS ACCOUNTING


Aimed specifically at undergraduate students, Innovation and Entrepreneurshipis an accessible, introductory text, written primarily for those studying businessand management but also students on engineering and science degrees withmanagement courses.

The book features contemporary applications such as services (public and private),innovation for sustainability, social entrepreneurship, innovation for development,and creating and capturing value from innovation and entrepreneurship and inthis new edition, the authors have developed an explicit process model ofentrepreneurship with clearer links between innovation and entrepreneurship.

The second edition also includes an extensive collection of web-based materials,including: Tools to support innovation and entrepreneurship, audio and videocases, solutions manual, testbank, additional case studies and image archive.

This new edition features updated material on:

• Exploitation of IPR.

• Funding and resourcing ventures.

• Business models.

• Social entrepreneurship.

• Creating and capturing value.

Contents: Part 1 – Principles: The innovation imperative; Organizing innovationand entrepreneurship; Networks and systems; Part 2: Context: Innovativemanufacturing; New product and service development; Part 3: Practice: Creatingand sharing knowledge and intellectual property; Exploiting discontinuousinnovation; Entrepreneurship and new ventures; Social entrepreneurship andinnovation; Innovation for growth and sustainability; Innovation, globalizationand development; Part 4: Action: Taking the next steps – making it happen.

Resources: An extensive website to accompany the book can be found atwww.wiley.com/college/bessant including a wealth of additional case studymaterial, a wide ranging library of practical tools, an array of video and audioclips as well as PowerPoint slides, course outlines, solutions and assignments for instructors.

www.wiley.com/college/bessant


ENTREPRENEURSHIP & SMALL BUSINESS MANAGEMENT

“The inclusion of chapters onentrepreneurship and individualinnovation fills an important gap in the market for undergraduatetextbooks that combine theories of innovation management. It alsodifferentiates from other textbooksby adding contemporary issues oninnovation such as sustainability and agreater focus on service innovation.”

Dr Dolores Anon Higon,Aston Business School UK

“An excellent primer in entrepreneurialinnovation. From principles toapplication, this book aggregates best practices for practicalapplication; building a solidfoundation from their own vastexpertise, Bessant and Tidd educatethe reader with action oriented,practical approaches to bringinginnovation and entrepreneurshiptogether in the real world.”

Charlie Nagelschmidt, Champlain College, USA

9780470711446544ppApril 2011Pbk£39.99/€48.00

Innovation andEntrepreneurship2nd Edition

JOHN BESSANT, University of Exeter and JOE TIDD, SPRU, University of Sussex, UK

NEW EDITION!

Patterns ofEntrepreneurshipManagement3rd EditionJACK M. KAPLAN, Columbia BusinessSchool and ANTHONY WARREN,Pennsylvania State University, USA

Patterns of EntrepreneurshipManagement is the essential road-mapfor anyone interested in starting a newbusiness. Revised and updated, the 3rdedition provides students with the cases,applications, tools, mindset, andinspiration to achieve their goals.

Clearly and methodically, the book outlinesthe key issues, current thinking, problems,and solutions students will facethroughout the course of their entre -preneurial careers. Coverage extends fromdeveloping an idea and business plan,finding financing, maintaining high profits,going public, and everything in between.

Contents: Part One: Getting Started AsAn Entrepreneur: What is anEntrepreneur?; The Entrepreneurial Process;The Art of Innovation – Developing Ideasand Business Opportunities; Analyzing theMarket, Customers, and Competition;Setting Up the Company; Part Two:Money Sources – Finding And ManagingThe Process: Bootstrapping and Financingthe Closely Held Company; EquityFinancing for High Growth; Managing theMoney; Part Three: Implementation:Discovering Value in Intellectual Property:The Competitive Edge; Business Modelsand the Power of Information; Managingthe Team; Part Four: Communicating AndExiting: Communicating the Opportunityand Making a Presentation; Scaling andExiting the Venture.

Resources: Instructor Resources includingTest Bank, Powerpoint Slides, Videos,Neoforma Casebook, Business Extra Select.Student Resources include Case Notes,Legal Documents and PersonalEntrepreneurial Skills Assessment.

www.wiley.com/college/kaplan

9780470169698 • 432pp • 2009 • Pbk£44.99/€54.00

Venture Capitaland Private EquityA Casebook

4th EditionJOSH LERNER et al, Harvard BusinessSchool USA

The cases and notes in this updated editionare designed to provide readers with abetter understanding of the history of theprivate equity industry’s development andthe workings of the industry today.

Contents: Introduction; Private EquityToday and Tomorrow; Tad O’Malley:December 2004; Module 1: VentureCapital and Private Equity: YaleUniversity Investment Office: August 2006;Pawson Foundation: August 2005; Noteon Private Equity Partnership Agreements;Grove Street Advisors; A Note on PrivateEquity Fund-Raising; Gobi Partners: RaisingFund II; Module 2: Venture Capital andPrivate Equity: Adams CapitalManagement: Fund IV: Tad O’Malley: June2005; Portfolio and Partnership; MetapathSoftware: September 1997; A Note onPrivate Equity Securities; Brazos Partnersand Cheddar’s Inc; A Note on Valuation inPrivate Equity Settings; Lion Capital andthe Blackstone Group: The Orangina Deal;A Note on European Private Equity; SAIF:May 2004; A Note on Private Equity inDeveloping Countries; Module 3: VentureCapital and Private Equity: WarburgPincus and emgs: The IPO Decision (A);Motilal Oswal Financial Services Ltd.: AnIPO in India; A Note on the Initial PublicOffering Process; Between a Rock & aHard Place: Valuation & Distribution inPrivate Equity; Module 4. Venture Capitaland Private Equity: Village Ventures; 3iGroup plc: May 2006; Actis and CDC: ANew Partnership; Best Practices: DecisionMaking Among Venture Capital Firms;Appendix. Note on Private EquityInformation Sources; Glossary; Index.

www.wiley.com/college/lerner

9780470224625 • 600pp • 2008 • Hbk£44.99/€54.00

Entrepreneurship2nd EditionWILLIAM BYGRAVE and ANDREWZACHARAKIS, Babson College, USA

Entrepreneurship, 2nd Edition combinesconcepts and cases while presenting thelatest theories of entrepreneurship.

The concepts cover what “would-beentrepreneurs” need to know to start andgrow their businesses. Additionally, thecases illustrate how real entrepreneurshave gone out and succeeded.

The authors cover all stages of theentrepreneurial process from searching foran opportunity to shaping it into acommercially attractive product or service,launching the new venture, building itinto a viable business, and eventuallyharvesting it. Any student, “would-beentrepreneur” or not, will benefit from thelessons in this text.


• New Chapter 15 on SocialEntrepreneurship written by John Whitman.

• New cases throughout the book.

• New Business Simulations offered byEthics-LX http://www.ethics-lx.com/

• New Business Plan Pro Software Option.

Contents: The Power ofEntrepreneurship; The EntrepreneurialProcess; Opportunity, Recognition,Shaping and Reshaping; UnderstandingYour Business Model And Developing YourStrategy; Entrepreneurial Marketing;Building The Founding Team; The BusinessPlanning Process; Building Your Pro FormaFinancial Statements; FacingEntrepreneurial Ventures Worldwide;Raising Money for Starting And GrowingBusinesses; Debt And Other Forms OfFinancing; Legal And Tax Issues;Intellectual Property; EntrepreneurialGrowth; Social Entrepreneurship.

www.wiley.com/college/bygrave

9780470450376 • 632pp • 2010 • Pbk£44.99/€54.00

ENTREPRENEURSHIP & SMALL BUSINESS MANAGEMENT


Managing Innovation is an established best-selling text for MBA, MSc andadvanced undergraduate courses on management of technology, innovationmanagement and entrepreneurship. The 4th Edition continues to offer acomplete framework for thinking about innovation across technological, marketand organizational perspectives, while integrating the latest developments in themanagement of innovation field. Building on extensive user feedback, the newedition features new globally-focused case illustrations, expanded discussion ofcontemporary issues in innovation and improved online lecturer support.

• Provides a balanced approach to the management of innovation includingmarket and organizational as well as technological issues.

• Draws on the latest research in innovation management.

• Includes case studies.

Improvements and new features of the 4th Edition are based on the feedback offaculty, students and other users of the first three editions, and the authors owncollective experiences:

• Research and case studies fully updated.

• A clearer model of innovation, structure to the text and mapping of the keytopics.

• Throughout the text, ‘Views from the Front Line’ commentary from practisingmanagers of innovation, and ‘Research Notes’ summaries of the very latestevidence and reviews of contemporary topics.

Contents: Part 1 – Managing Innovation: Innovation – what it is and why itmatters; Innovation as a core business process; Part 2 – Context: Building theinnovative organization; Developing an innovation strategy; Part 3 – Search:Sources of innovation; Innovation networks; Part 4 – Select: Decision makingunder uncertainty; Building the innovation case; Part 5 – Implement: Creatingnew products and services; Exploiting new ventures; Part 6 – Capture: Capturingthe benefits of innovation; Capturing learning from innovation.

Resources: Comprehensive resource package including audio and video clips,additional global case material, games and exercises, tools for innovation,teaching guides and tips, powerpoint slides and reflection and review questions.

www.managing-innovation.com


INNOVATION

ManagingInnovationIntegrating Technological, Market and Organizational Change4th EditionJOE TIDD, SPRU, University of Sussex and JOHN BESSANT, University of Exeter, UK

9780470998106616pp2009Pbk£38.99/€46.80

“Innovation matters and this book bytwo leaders in the field which is clearand practical as well as rigorousshould be essential reading for allseeking to study or to becomeinvolved in innovation.”

Chris Voss,Professor of Operations and TechnologyManagement, London Business School


INNOVATION

Meeting the Innovation ChallengeLeadership for Transformation and GrowthSCOTT ISAKSEN, President of the Creative Problem Solving Group Inc. USA and JOE TIDD, SPRU,University of Sussex, UK

Meeting the Innovation Challenge provides a balanced and integrated approach to creativity, innovation,change and leadership. It is organized around a new model of creative leadership and offers a specificsystem that links people and situations with process and content.

The book moves beyond “What is the difference between leadership and management?” to “How do we usea full spectrum of creative leadership skills to improve our responses to the need for change?”

Brief Contents: Taking a Systemic Approach to Change. Part 1 – The Outcomes of Transformation. Building the Janusian Organization. Creativity and Innovation for Transformation. Creating Blockbusters. Part 2 – The Part People Play. Leading and Managing for Transformation. Owning up to Change. Teamworkfor Transformation: Applying VIEW to Help Make Teams Productive. Part 3 – Transformation Methods.Managing Change Methods. Alternative Change Methods. Applying Creative Problem-Solving to NewProduct Development. Part 4 – The Context for Transformation. Transforming the Culture and Climate. The Climate for Innovation and Growth. Creating the Climate for Transformation.

www.wileyeurope.com/college/isaksen

9780470014998 • 418pp • 2006Pbk • £33.99/€40.80

Managing Innovation, Design and Creativity2nd Edition BETTINA VON STAMM, London Business School, UK

The ability to continuously develop successful innovative products, services, processes and strategies is essential.While creativity is the starting point for any kind of innovation, design is the process through which a creativeidea or concept is translated into reality. Managing Innovation, Design and Creativity, 2nd Edition bringsthese three strands together in a discussion built around a collection of up-to-date case studies.

New features to this Edition:

• Insights into how innovation and knowledge of innovation management has evolved since the beginningof the millennium.

• Exploration of leading edge topics such as understanding discontinuous innovation, open innovation anduser-led innovation.

• Stronger emphasis on the role of design, using Procter & Gamble and BMW as examples.

Brief Contents: Introduction; What are innovation, creativity and design?; Innovation = creativity &commercialisation; Structured processes for developing new products; A note on globalisation; Innovation &branding for the web; Strategy – emergent or planned, and other issues; Branding and Innovation; The valueof market research; Approaches to Market Research; A note on teams; Collaboration – innovation inmanufacturing; The role of prototypes; Collaborating for innovation; Innovation & industry context; Theeffects of industry and cultural context; Informal networks and the management of knowledge; Innovationfor the environment; Green design – clean environment or clean conscious?; Note on Intellectual PropertyRights (IPR); Innovation in large organisations; Organising for innovation; Venturing – beyond companyboundaries; Innovation in Financial Services; Innovation in the service industry; Failure, risk and measuring ininnovation; Building for innovation; Company culture & architecture; Outsourcing – designers in or out?;Putting all pieces into place; The innovative organisation; Changes in the world and innovation; Disruptiveinnovation; Managing without control?

www.wileyeurope.com/college/von stamm

9780470510667 • 576pp • 2008Pbk • £38.99/€46.80

Presenting an up-to-date and complete exploration of international businessissues and practice, the text is built upon a strong foundation of theory andincludes current examples, cases and insights showing how global businessesapply these concepts. The text examines the role and impact of culture and alsoincludes numerous current world maps, helping learners develop and refine aglobal perspective.

Building on the strengths of the original work, the new text takes a more criticalapproach and covers topics that are included in European international businesscourses, eg, The Nature of International Business, Economic Integration,International Financial Markets and Emerging Issues in International Business.

• New European and global examples throughout.

• European and global case studies with questions at the end of each chapter.

• Condensed from 20 to 14 chapters to better fit course structures.

• Includes a part dedicated exclusively to fifteen case studies which detailrelevant cases from around the world.

• Full colour presentation.

Contents: Preface; Part One: International Business Environment: Chapter 1: The Nature of International Business Chapter 2: Theory of Trade and InvestmentChapter 3: Culture Chapter 4: Political and Legal Environment Part Two:International Business and Markets: Chapter 5: International Financial MarketsChapter 6: Economic Integration Chapter 7: Emerging Markets Part Three:International Business Strategy: Chapter 8: Entry and Expansion Chapter 9:Strategic Planning, Organization, Implementation and Control Part Four:International Business Operations: Chapter 10: Marketing, Logistics and SupplyChain Management Chapter 11: Financial Management Chapter 12: InternationalHuman Resource Management Chapter 13: Corporate Governance, Accountingand Taxation Part Five: Future: Chapter 14: Emerging Issues in InternationalBusiness Part Six: Cases.

Resources: Instructor and Student Companion websites including instructorsmanual, test bank, powerpoint slides, self quizzing, video and audio clips.

www.wiley.com/college/czinkota


INTERNATIONAL BUSINESS

InternationalBusinessEuropean Edition

MICHAEL CZINKOTA, Georgetown University,University of Birmingham, ILLKA RONKAINEN,Georgetown University, MICHAEL MOFFETT,Thunderbird School of Global Management, SVETLA MARINOVA, University of Birmingham andMARIN MARINOV, University of Gloucestershire, UK

Now Available Online…Additional Chapter: • Building the Knowledge Base.

Plus…

• Additional Case Studies.

• Additional Case Study Teaching Notes.

• Appendix 1.

• Appendices for Online Chapter.

• Building the Knowledge Base.

For futher details go to:www.wiley.com/college/czinkota

9780470510292632pp2009Pbk£39.99/€48.00



International Management4th EditionRICHARD MEAD, University of London and TIM G. ANDREWS, University of Strathclyde, UK

As in previous editions of this popular text, students will find this an invaluable guide to key managementtheories, linked to practical examples from all round the world. The book’s key distinctive feature remains itstruly international profile, with current examples from the US, Europe, Asia and new perspectives from otherregions.

• Discussion of cross-cultural models is updated by including the ‘crossvergence’ framework developedduring the 1990s.

• New research on organizational culture.

• New material on the management of marketing/sales teams across borders and implications of culturaldifferences for expatriate managers.

• New cases from the Middle East, Latin America, Africa and Asia.

The 4th edition retains the special appendix on how to write a successful dissertation or project.

Contents: International Management and Culture; Case for Part One. Part Two: Crosscultural Management;Analysing Cultures: Making Comparisons; Analysing Cultures: After Hofsted; Movement In The Culture;Organizational Culture; Culture and Communication; Motivation; Dispute Resolution and Negotiation; Formal Structures; Informal Systems; The Culture and Politics of Planning Change; When Does CultureMatter? The Case of Smes; Cases For Part Two. Part Three: International Management; Globalization andLocalization; Planning Strategy; Implementing Strategy and Applying Knowledge; E-Communication; Forming An International Joint Venture; Opportunity and Risk: Headquarters and Subsidiary; ManagingHuman Resources; Controlling By Staffing Managing Expatriate Asignments; The Expatriate Brand Manager;Cases For Part Three. Part Four: Conclusions; The Culture of The Subsidiary: Convergence and Divergence;Ethics and Corporate Responsibility; Cases For Part Four.

Resources: On-line instructors manual, answers to end of chapter material and powerpoint slides.

www.wileyeurope.com/college/mead

9781405173995 • 464pp • 2009Pbk • £45.95/€55.20

International Management BehaviorLeading with a Global Mindset

6th EditionHENRY W. LANE, Northeastern University, USA, MARTHA L. MAZNEVSKI, International Institute for Management Development, Lausanne, Switzerland and JOERG DEETZ, University of WesternOntario, Canada

The sixth edition of this popular international management text has been thoroughly revised to providestudents with a concise introduction to the major management frameworks they need to understand. The cases and readings have been replaced by links and ‘suggested reading’ guides, allowing lecturers to use the text with their own selections from the literature.

The text remains rooted in current real-world management issues across a range of cultures and industrysectors. The frameworks and themes highlighted in each chapter guide the students in analysis of recentdevelopments such as global teams and networks; organizational architecture; managing change andcorporate social responsibility.

Contents: The Global Manager; Intercultural Effectiveness in Global Management; The MBI Model for HighPerformance; Managing Global Teams and Networks; Executing Strategy; Implementing People ManagementSystems; Managing Change in Global Organizations; Competing with Integrity in Global Business: PersonalIntegrity; Competing with Integrity in Global Business: Organizational Integrity and Corporate SocialResponsibility; Conclusions.

Resources: Instructors Companion Website including powerpoint slides; student questions and answers;and supplementary cases.

www.wileyeurope.com/college/lane

9780470714126 • 512pp • 2009Pbk • £34.99/€42.00



Global and Transnational BusinessStrategy and Management

2nd Edition GEORGE STONEHOUSE, Napier University, JIM HAMILL, Strathclyde Business School,DAVID CAMPBELL, Newcastle Business School and TONY PURDIE, University of Nothumbria, UK

Features:

• Provides a unique understanding of international business environments – analyses the forces at work,their strategic implications, and the key issues involved in the management of global companies.

• Contains numerous case studies of differing lengths – short cameo cases reinforce aspects of the text andlonger case studies unify major themes.

Contents: Part I: Strategic and Management Issues in Global and Transnational Business. Part II: FromNational Culture to Global Vision: Analysis of the Global Business; Analysis of the CompetitiveEnvironment; Analysis of the Global Macroenvironment. Part III: Global and Transnational Strategy: Globaland Transnational Market-servicing Strategies; Global Production and Logistics Management. Part IV: GlobalLeadership and Strategic Human Resource Management: Global Technology Management; Global andTransnational Marketing Management; Global Financial Management; Organizational Structure and Controlin Global and Transnational Business; Managing Global Mergers, Acquisitions and Alliances; Global Business –Present and Future Trends; Appendices: McDonald’s and Its International Expansion; Nike Inc; Index.

www.wiley.com/college/stonehouse

9780470851265 • 496pp • 2004Pbk • £34.99/€42.00

Blunders in International Business4th Edition DAVID RICKS, University of Missouri, USA

Significantly updated and revised, this new edition of Blunders in International Business is full ofinteresting anecdotes, including dozens of new international business blunders. David Ricks has uncoveredmany informative and entertaining blunders that make the book hard to put down.

Features:

• Presents blunders from well-known corporations, including American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.

• Conserves its well-liked, concise format.

• Several well-known blunders from previous editions have been replaced in order to update the lessons learned.

Contents: Introduction; The Role of Culture; The Role of Communication; Structure; Production;Location/Layout; Product; Package; Color; Summary; Names; Product Names; Company Names; Summary;Marketing; Promotions; Pricing; Summary; Translation; Carelessness; Multiple Meanings; Idioms; Summary;Management; Cultural Differences; Labor Relations; Summary; Strategic Management; Entry Mode; SupplyProblems; Complex Problems; Additional Mistakes Summary; Other Areas of International Business; Legal;Finance; Market Research; Summary; Lessons Learned; Adaptation; Nationalism; Promotion; TranslationMarket Research; Conclusion; Notes; Index of Companies; Index of Places; Index of Products.

www.wileyeurope.com/college/ricks

9781405134927 • 192pp • 2006Pbk • £16.99/€20.40

Considered by many to be the best textbook on strategy, ContemporaryStrategy Analysis, 7th Edition builds on the strengths of previous editions byintroducing students to the core concepts and principles of strategy.

In this highly accessible strategy text, Robert M. Grant combines clarity of expositionwith concentration on the fundamentals of value creation and an emphasis onpracticality. In this seventh edition, a greater focus on strategy implementationreflects the needs of firms to reconcile scale economies with entrepreneurialflexibility, innovation with cost efficiency, and globalization with localresponsiveness. The author eloquently combines theory with current real worldexamples and practice using a clearly written, logical and comprehensive approach.

Features of this New Edition include:

• An improved focus on strategy implementation, including additional content.

• Case material has been substantially enhanced including new cases form avariety of industries.

• More use of Strategy Capsules in every chapter providing more detailedexamples of each strategy being implemented by a real company and theimpacts the strategy has on their operation.

• Several of the longer chapters have been shortened or split into two to furtherimprove readability.

Contents: Part I – Introduction: The Concept of Strategy; Part II – The Tools of Strategy Analysis: Goals, Values, and Performance; Industry Analysis: The Fundamentals; Further Topics in Industry and Competitive Analysis; Analyzing Resources and Capabilities; Capability Development and KnowledgeManagement; Fundamentals of Strategy Implementation: Designing Structure andSystems; Part III – The Analysis of Competitive Advantage: The Nature andSources of Competitive Advantage; Cost Advantage; Differentiation Advantage;Part IV – Business Strategy Formulation and Implementation in DifferentContexts: Industry Evolution and Strategic Change; Technology-based Industries& the Management of Innovation; Competitive Advantage in Mature Industries;Part V – Corporate Strategy: Vertical Integration and the Scope of the Firm;Global Strategies and the Multinational Corporation; Diversification Strategy;Implementing Corporate Strategy: Managing the Multibusiness Company; What’s New in Strategic Management?

Resources: For a comprehensive list of the excellent supporting resourcesavailable for this title visit:

www.contemporarystrategyanalysis.com


STRATEGIC MANAGEMENT

Also Available:

Contemporary Strategy Analysis 7th EditionCombined Text and Cases Version9780470747094 • 800pp • 2010 • Pbk£45.99/€55.20

7th Edition Case Book9780470686331 • 368pp • 2010 • Pbk£29.99/€36.00

9780470747100516pp2009Pbk£35.99/€43.20

ContemporaryStrategy Analysis7th EditionROBERT M. GRANT, Professor of StrategicManagement at Bocconi University, Milan, Italy and Georgetown University, USA

“The conceptual rigor and depth of this bookgoes beyond that of any competitor in the field. Yet, the coverage of topics is succinct and immediatelyaccessible to readers. The resources available, whetherin references to key academic research or instructionmaterial is superb.”

Dr. Rudolf R. Sinkovics, Manchester Business School

In today’s global recession, strong management of firms and organizations are ofthe utmost importance. Best-selling Economics of Strategy focuses on the keyeconomic concepts students must master in order to develop a sound businessstrategy. Bringing economic theory and strategic analysis to life in an engaging anduniquely modern way, Besanko et al. have collaborated for over 15 years to build anintroductory business course that combines basic concepts from economic theory ofthe firm and industrial organization with ideas from modern strategy literature.

The newly revised 5th edition offers more real-world applications to makematerials studied in undergraduate Managerial Economics, Business Strategy, andIndustrial Organization courses relevant. Armed with general principles, today’sstudents – tomorrow’s future managers – will be prepared to adjust their firms’business strategies to the demands of the ever-changing environment.

• Improved “Economics Primer” – Part 1 now introduces and reviewsessential microeconomics concepts: Demand, costs, pricing, and gametheory; Economies of scale, a concept fundamental to competition, entry,positioning and sustainability; Incentives, vital material for understandingintegration and organization structure; The scope of business history toillustrate the importance of economic principles.

• Enhanced discussions of current topics such as industry dynamics,competitive strategy, industrial organization, the theory of the firm, economicsof regulation, strategic positioning, personnel economics, and much more.

• New and updated figures, tables, Example boxes, Chapter Summaries, Questions, and Endnotes added to each chapter.

Contents: Introduction. Strategy and Economics; Part One – EconomicFoundations of Strategy: Basic Microeconomic Principles; Economies of Scaleand Scope; Agency and Coordination; The Power of Principles – An HistoricalPerspective; Part Two – Firm Boundaries: The Vertical Boundaries of the Firm;Organizing Vertical Boundaries: Vertical Integration and Its Alternatives;Diversification; Part Three – Market and Competitive Analysis: Competitors andCompetition; Strategic Commitment; The Dynamics of Pricing Rivalry; Entry andExit; Industry Analysis; Part Four – Strategic Position and Dynamics: StrategicPositioning for Competitive Advantage; Sustaining Competitive Advantage; The Origins of Competitive Advantage: Innovation, Evolution, and Environment;Part Five – Internal Organization: Performance Measurement and Incentives inFirms; Strategy and Structure; Environment, Power, and Culture.

Resources: Instructor’s Manual, Test Bank, PowerPoint Slides, Image Gallery.

www.wiley.com/college/besanko



Economics ofStrategy5th Edition

DAVID BESANKO, DAVID DRANOVE, both ofNorthwestern University, MARK SHANLEY, Purdue University and SCOTT SCHAEFER, Northwestern University, USA

“Besanko et al is a clearly writtentextbook which introduces economicsof strategy and basic principles ofeconomics of industry in an accessibleand lucid manner. It provides a well-structured theoretical frameworkwhich is complemented by a arrangeof appropriate conceptual illustrationsas well as suitable applications relatedto instructor resources which are ofgreat use for achieving learning andother module objectives. A largenumber of examples, spanning arange topics, provide useful insightsinto the application of theorecticalprinciples ... I would stronglyrecommend this books as a usefulresource for teaching appliedindustrial organisation at theundergraduate level”.

Dr Abhijit Sharma,Bradford University School

of Management, UK

9780470484838 630pp 2009 Pbk £42.99/€51.60

Basic Strategy in ContextEuropean Text and Cases

NEIL THOMSON, University of AppliedSciences, Nürnberg, Germany andCHARLES BADEN-FULLER, Cass BusinessSchool, UK

Basic Strategy in Context centres onreal-world firms and managers. Eachchapter combines explanatory text withcase examples that help bring alive thekey concepts in strategic management fortoday’s business student. Unique to thistextbook is the close integration of cases,concepts and theory relevant to therequirements of a course in which thestudents need to cover a lot of ground ina relatively short period of time.

The theory and models that guideeffective strategy are simple yet oftendifficult to grasp. Because the writers areinvolved in research and practice, thisbook guides students to appreciate thelatest thinking with step-by-step guidanceto how basic principles can be used tosolve a wide range of strategy-relatedbusiness problems in European and moreinternational contexts. The companieshighlighted are diverse; they range fromsmall start-ups to large multinationals,some are very successful, others are lessso, and the firms are located in all parts ofEurope supplemented by moreinternational cases.

Contents: Introduction; What isStrategy?; Analysing the InternalEnvironment; The External Environment;Stakeholders and Corporate Governance;Ethics; Strategic Direction; Focus –Differentiation or Low Cost; Change;Mergers & Acquisitions; Control;Knowledge and the LearningOrganisation; Innovation and CorporateEntrepreneurship; Culture; Leadership;Integrative Case.

www.wileyeurope.com/college/thomson

9781405161084 • 352pp • 2010 • Pbk£29.99/€36.00

Strategy in PracticeA Practitioner’s Guide toStrategic ThinkingGEORGE TOVSTIGA, Henley BusinessSchool, University of Reading, UK

Strategy in Practice presents apractitioner-focussed approach to strategy.Rigorously founded on current thinkingand theoretical concepts in the field ofstrategic management, it aims to:

• Provide the strategy practitioner with asystematic and insight-driven approachto strategic thinking.

• Establish and translate the relevance ofstrategy theory to its application in thepractice field.

• Leads the reader through the strategicthinking process, beginning with theformulation of compelling and clearlyarticulated strategic questions and anappropriate analysis of the relevantissues.

This book offers students and executivesthe tools they need to develop insight or‘get the big picture’ on the basis oflimited information and fast reaction tounexpected crisis. Its concise format willmake it a popular primer for all readers.

Contents: Introduction to Strategy inPractice and Strategic Thinking;Articulating the Strategic Question; Sense Making and Strategic Insight;Strategic Analysis; Strategy Formation andEvaluation of Strategic Options; Insight-Driven Strategy in Perspective.

www.wiley.com/college/tovstiga

9780470972397 • 176pp • 2010 • Pbk£24.99/€30.00

Creative StrategyReconnecting Business and InnovationCHRIS BILTON, University of Warwick,UK and STEPHEN CUMMINGS, Universityof Wellington at Victoria, New Zealand

People tend to think of creativity andstrategy as opposites. This book arguesthat they are far more similar than wemight expect.

By considering strategy as a creativeprocess (and vice versa), the authorsdefine ‘creative strategy’ as a mindsetwhich switches between opposingprocesses and characteristics, and whichdrives every aspect of the business. Theauthors draw experiences and cases fromacross this false divide – from the musicindustry, sports, fashion, Shakespeareantheatre companies, creative and mediaorganizations and dance, as well as whatwe might regard as more mundaneproviders of mainstream products andservices – to uncover the creativeconnections behind successful strategy.

Contents: Prologue: When StrategyMeets Creativity; False Separations andCreative Connections; What is Creativity?;Uncreative Strategy; A More Creative Viewof Strategy; Creating and Discovering aCreative Strategy Process; PART I – TheInnovative Act: Discovery and Creation;The Bisociations of Strategic Innovation;The Six Outcomes of Strategic Innovation;Sparking Strategic Innovation; PART II –Strategic Entrepreneurship: Dilettantesand Diligence: The Five Angles of StrategicEntrepreneurship; Three Angular Journeysof Entrepreneurship; PART III – StrategicLeadership: Envisioning and Interacting:Leading from the Middle; The StrategicLeadership Keypad; Shifting Keys:Leadership as Envisioning and Interacting;PART IV – Strategic Organization:Focussing and Loosening: From Principlesof Excellent Organizations toOrganizational ‘Virtues’; Seven Virtues ofStrategic Organization; StrategicOrganization: Where Creative StrategyEnds (And Begins Again).

www.wiley.com/college/bilton

9781405180191 • 240pp • 2010 • Pbk£24.99/€30.00



NEW!

InternationalStrategy andCompetitionDAVID COLLIS, Harvard University, USA

This book is designed for every studentwho will be involved in managing andadvising companies that competeinternationally or face internationalcompetitors.

Designed around the course at HarvardBusiness School, Collis’ new text takes thefirm which operates across borders as aunit of analysis and the senior manager in a multinational as the typical decision-maker.

Features:

• Illustrated with examples fromcompanies of all sizes from around the globe.

• Provides students with the means tonavigate their way through thedecisions they will face and formulatean effective business strategy.

• A much-needed guide to the commonstrategic issues that arise when firmscompete internationally.

Contents: Motivation: What’s Differentabout International Strategy?; The Globalisation Context: The Drivers,Extent, and Evolution of Globalisation andthe Debate over its Implications; GenericInternational Strategies; Which Product?What Countries?; Where Locate?; HowOrganise?; Is There One Best Strategy?

www.wiley.com/college/collis

9781405139687 • 256pp • July 2011 • Pbk£25.99/€31.20

StrategicManagement ofHealth CareOrganizations6th EditionLINDA E. SWAYNE, University of NorthCarolina at Charlotte, W. JACK DUNCANand PETER M. GINTER, both ofUniversity of Alabama, USA

The 6th Edition of this classic strategicmanagement text provides up-to-date andconcise coverage of all the essentialstrategic momentum. The authors havecomprehensively addressed issueassessment in the health care environment,service area competitor analysis, internalorganizational analysis, development ofdirectional strategies, strategy formulation,and strategy implementation.

• Features new examples from real-worldhealth care organizations.

• Chapters are brought to life by theIntroductory Incidents, LearningObjectives, Perspectives, Lessons forHealth Care Managers, ManagersBookshelf, and questions for classdiscussion.

• Greatly enhanced teaching materialsand web supplements.

Contents: The Nature of StrategicManagement; Understanding andAnalyzing the General and Health CareEnvironment; Service Area CompetitorAnalysis; Internal Environmental Analysisand Competitive Advantage; DirectionalStrategies; Developing StrategicAlternatives; Evaluation of StrategicAlternatives and Strategic Choice; ValueAdding Service Delivery Strategies; ValueAdding Support Strategies; Communicatingthe Strategy and Developing Action Plans;Cases section (20 cases).

Resources: Instructor CompanionWebsite including Instructors Manual,Case Study Notes and Exhibits.

www.wileyeurope.com/college/swayne

9781405179188 • 869pp • 2009 • Hbk£45.00/€54.00

StrategicManagementLogic and ActionANNE SIGISMUND HUFF, University of Illinois at Urbana-Champaign,STEVEN W. FLOYD, HUGH D. SHERMAN,Southampton College of Long IslandUniversity, USA and SIRI TERJESEN

Students are already strategists in theirpersonal lives. This concise text, intendedprimarily for advanced undergraduate andMBA students, provides students with theknow-how to apply effective strategies intheir future careers.

Strategic Management: Logic andAction provides a wide range oforganizational examples along withworksheets at the end of each chapter.Students are encouraged to use the Webas a source of information, but to alsointerview people to assess actions withinthe context of organizations.

• Chapter Case Vignettes to inspire classdiscussion and facilitate criticalthinking.

• Chapter Worksheets to facilitateanalysis from cases, online resources,and first-hand experience.

• Web Exercises to give students theopportunity to explore and apply whatthey have learned.

Contents: Introduction; DefiningStrategy; Developing Resources; ServingCustomers; Seeking Opportunity;Competing with Rivals; Specifying aBusiness Model; Considering CorporateStrategy; Thinking Global; AcceptingResponsibility; Ensuring Execution;Managing Knowledge; ProvidingLeadership; Epilogue.

Resources: Instructor Companionwebsite including instructors manual,testbank, powerpoint slides andsuggested cases.

www.wiley.com/college/huff

9780471017936 • 448pp • 2008 • Pbk£37.99/€45.60



IndustrialOrganizationContemporary Theory andEmpirical Applications, 4th EditionLYNNE PEPALL, DAN RICHARDS andGEORGE NORMAN, all of TuftsUniversity, USA

Now in its fourth edition, this bestsellingtextbook uniquely uses the tools of gametheory, information economics, contractingissues, and practical examples to examineall facets of industrial organization toenhance students’ understanding of realworld market events. This new editionincludes current research on real businessbehavior and public policy.

Contents: Part I: Foundations: IndustrialOrganization: What, How, and Why?;Basic Microeconomics; Market Structureand Market Power; Technology and Cost.Part II: Monopoly Power in Theory andPractice: Price Discrimination andMonopoly; Linear Pricing; PriceDiscrimination and Monopoly; Non-linearPricing; Product Variety and Quality UnderMonopoly; Commodity Bundling and Tie-in Sales. Part III: Oligopoly and StrategicInteraction: Static Games and CournotCompetition; Price Competition; DynamicGames and First and Second Movers. Part IV: Anticompetitive Strategies: LimitPricing and Entry Deterrence; PredatoryConduct; More Recent Developments;Price Fixing and Repeated Games;Collusion; Detection and Public Policy. Part V: Contractual Relations betweenFirms: Horizontal Mergers; Vertical andConglomerate Mergers; Vertical PriceRestraints; Nonprice Vertical Restraints.Part VI: Nonprice Competition:Advertising, Market Power, andInformation; Advertising, Competition,and Brand Names; Research andDevelopment; Patents and Patent Policy.Part VII: Network and Auctions: NetworkIssues; Auctions and Auction Markets.

Resources: PowerPoint Slides, Instructor’sManual available at:

www.blackwellpublishing.com/pepall

9781405176323 • 720pp • 2008 • Hbk£36.99/€44.40

StrategicManagementDynamics KIM WARREN, London BusinessSchool, UK

Strategic Management Dynamics buildson, and goes substantially beyond theexisting strategy textbooks with its focuson understanding and managing howorganisations perform over time. Based onsimple but powerful underlying principles,the book both lays out a comprehensiveapproach to strategy analysis, design anddelivery, and connects with establishedframeworks in the field.

Features:

• Numerous simulation models todemonstrate dynamics principles instrategy as well as in marketing,human-resource management, R&D,operations management and otherfunctions – ideal for class exercises andassignments.

• Extensive discussion of establishedstrategy frameworks, adapted todemonstrate implications for howorganisations perform over time.

• End-of-chapter questions and exercises,supported by detailed worksheets.

Brief Contents: Part 1: Performance,Resources and the StrategicArchitecture: Performance Through Time;Resources Drive Performance; ResourceAccumulation; The Strategic Architecture.Part 2: Building Strategy, andCompeting Through Time: ResourceAttributes; Resource Development; Rivalry.Part 3: Controlling Strategy andIntangible Factors: Goals and Controls;Intangible Resources; Capabilities.

www.wiley.com/college/warren

9780470060674 • 716pp • 2007 • Pbk£40.99/€49.20

StrategicManagementGARTH SALONER, ANDREA SHEPARDand JOEL PODOLNY, all of StanfordUniversity, Graduate School ofBusiness, USA

Strategic Management was written forcurrent and future general managers whohave or will have overall responsibility fora business. The essential ability for this jobis a well-developed capability for strategicthinking. The authors provide a set offrameworks, tools, and concepts to buildthis capability. They have drawn fromresearch in the disciplines that surroundand support strategic management withan emphasis on their own disciplinarybackgrounds: theoretical and empiricalmicroeconomics and organisation theory.The text provides insights intoorganisations and strategy that will helpgeneral managers make strategic thinkingin their firms pervasive, effective, andrewarding.

Contents: Business Strategy; CompetitiveAdvantage; Internal Context: OrganizationDesign; Organization and CompetitiveAdvantage; External Context: IndustryAnalysis; The Spectrum of Competitionand Niche Markets; Competition inConcentrated Markets; Entry and theAdvantage of Incumbency; Creating andCapturing Value in the Value Chain;Strategic Management in a ChangingEnvironment; Strategy in Markets withDemand-Side Increasing Returns;Globalization and Strategy; CorporateStrategy: Managing for Value in aMultibusiness Company; The StrategyProcess; Appendix; Credits; Index.

www.wiley.com/college/saloner

9780470009475 • 464pp • 2005 • HbkAdoption price available on request



NEW EDITION!

The StrategyPathfinderCore Concepts and Live Cases

2nd EditionDUNCAN ANGWIN, University ofWarwick, UK, STEPHEN CUMMINGS,Victoria University of Wellington, New Zealand and CHRIS SMITH,University of Adelaide, Australia

“The Strategy Pathfinder represents arefreshing and engaging method forteaching strategy. The processes and cases,which define the book, provide excellentlearning materials that bring a real lifeexperience to students”

STUART SANDERSON, Bradford University, UK

The Strategy Pathfinder is built aroundmicro-cases of real-life problems faced bycompanies and executives. These micro-cases help readers to engage with thekinds of situations they will encounter intheir working lives while provokingdiscussions about key theoretical themes.Original presentation and design makesthis an essential companion for both thebusiness-school classroom and theexecutive briefcase.

Features:

• The ‘micro-cases’ developed for thistext provide an invaluable tool forstimulating debate and enabling busyexecutive students to engage swiftlywith the key concepts of strategicmanagement.

• The wide variety of short current caseexamples provide rapid exposure tocurrent practical issues affectingstrategic choice.

Contents: Macro Shocks; Movers andShakers; Industry Dynamics; CorporateStrategy; Perfect Positioning; CorporateIdentity; Organic Strategy; CrossingBorders; Guiding Change; Sustain Ability;Maverick Strategies.

www.wiley.com/college/angwin

9780470689462 • 384pp • January 2011 • Pbk£29.99/€36.00

The StrategyReader2nd EditionEdited by: SUSAN SEGAL-HORN, Open University Business School, UK

The second edition of this successfulStrategy Reader retains many of theclassic readings from the previous edition,such as those by Porter, Mintzberg, Grant,Hamel and Prahalad, while adding morerecent top-quality articles by prominentinternational scholars such as Shapiro,Teece, Hitt and Miller.

Features:

• New topics covered include corporatesocial responsibility, new technology,ethics, strategic alliances, corporateparenting, diversification, andchaos/complexity theory.

• Guides students through the literaturewith extensive editorial commentary.

• Provides an ideal accompaniment toany major strategy textbook.

Brief Contents: What Is Strategy?; The Context of Strategy; The Resource-Based View of Strategy; ConnectionsBetween Strategy, Structure and Process;Issues in Corporate Strategy; DevelopingInternational Strategy; Postscript, Index.

www.wileyeurope.com/college/segal-horn

9781405126878 • 544pp • 2004 • Pbk£29.99/€36.00

ScenariosThe Art of Strategic Conversation

2nd EditionKEES VAN DER HEIJDEN, StrathclydeGraduate Business School, UK

Kees van der Heijden illustrates how tomove your organisation to meet thefuture by linking scenario thinking andyour business ideas in an on-goingstrategic conversation. Taking theprinciples of organisational learning as itsbasis, the author describes practical anddown-to-earth ways in which theorganization can develop its skills inconducting on-going scenario-basedstrategy process. The methods describedare based on many years of practicalexperience of managers in both large andsmall organisations.

Contents: 1965 to 1990 – FiveDiscoveries at Shell; Introduction toScenario-based Planning; Three CompetingParadigms in Strategic Management;Strategising; The Business Idea of anOrganisation; The Uncertain Environment;Scenario Analysis; Scenarios and theStrategic Conversation; The Practitioner’sArt; Articulation of the Business Idea;Competitive Positioning; ScenarioDevelopment; Option Planning; TheManagement of Change; PlanningProcess; Guiding the StrategicConversation.

www.wiley.com/go/scenarios

9780470023686 • 380pp • 2004 • Hbk£29.99/€36.00



Scenario Planning2nd Edition GILL RINGLAND

Building on the success of the originaledition, Scenario Planning SecondEdition presents the issues of scenariosplanning in a way that is accessible tomanagers.

The hallmarks of the first edition – aconceptual rather than mathematicalapproach, practical advice, and extensivecase studies – remain.


• New and updated case studiesincluding the European Commission,Nissan, Scenarios for Scotland, NapierUniversity, Glaxo and Nationwide.

• Extended time horizons, new methods,thorough revisions of every chapter andremoval of outdated material.

• Updated Foreword by Peter Schwartz.

Contents: Methods and Examples; Case Studies; Examples of Scenarios;References; Appendix; Index.

www.wiley.com/college/ringland

9780470018811 • 490pp • 2006 • Hbk£31.99/€38.40

The New StrategicManagementOrganization, Competition and CompetenceRON SANCHEZ, IMD, Switzerland,AIMÉ HEENE, University of Ghent,Belgium

Building on the fundamental tenets ofcompetence-based strategic management,The New Strategic Management clearlydefines a new conceptual foundation forstrategic thinking and action.

The authors offer a clear framework thatincorporates the essential features oftraditional strategy analysis within thedynamic, systemic, cognitive, and holisticviews of organizations, competition, andcooperation that have emerged under thecompetence banner in the past decade.

Brief Contents: Organization andStrategic Management; Perspectives onEconomic Organization and StrategicManagement; The Competence-BasedApproach to Strategic Management;Business-Unit Strategy; Corporate Strategyfor Multiple Business Units; GlobalStrategy; Strategic Leadership andStewardship; Mini-Cases; Full-LengthCases.

www.wiley.com/college/sanchez

9780471344001 • 326pp • 2003 • Pbk£34.99/€42.00

The Sixth Sense Accelerating OrganisationalLearning with Scenarios KEES VAN DER HEIJDEN, RON BRADFIELD, GEORGE BURT,GEORGE CAIRNS and GEORGE WRIGHT,all of Strathclyde Graduate School ofBusiness, UK

This book helps readers move beyond theidea that the future of business willresemble the past and allows them to usescenarios to imagine multiple perspectives.The concepts of organizational realities,experience, and beliefs are explored toencourage and embrace change inbusiness organizations for a successfulfuture.

Brief Contents: Introduction; Preparingfor the Future; How Managers ThinkAbout the Future; How OrganizationsThink About the Future; The Impact ofCulture and Cultural Assumptions onStrategy; Shaping the Future – The Emergence of Modern ScenarioTechniques; Developing the Skills for Long-Term Survival and Success –Principles of the Scenario Process; ScenarioPlanning in the Organizatiuonal Context;Scenario Planning – Taking Charge of theFuture; Summary.

www.wileyeurope.com/college/van der heijden

9780470844915 • 320pp • 2002 • Hbk£31.99/€38.40



Managing HumanResources Personnel Management inTransition

4th EditionSTEPHEN BACH, Kings College,London, UK

“This book succeeds in combiningauthoritative and clear accounts of humanresource management with cutting edgeresearch. Such a collection is invaluable inthe classroom. I cannot recommend thistoo highly.”

IRENA GRUGULIS, Bradford University, UK

This thoroughly revised edition of this bestselling text provides an authoritativeanalysis of the latest developments in thefield for students and professionals.

Contents: Part I: Managing HumanResources in Context: 1. PersonnelManagement in Transition; 2. PersonnelManagement and European Integration: A Case of Indelible Imprint?; 3. ManagingHuman Resources in MultinationalCompanies; 4. Managing HumanResources in the Networked Organization.Part II: Employee Resourcing: 5. Recruitment and Selection; 6. Work-LifeBalance: Challenging the OverworkCulture; 7. Walking the Talk?; Equality andDiversity in Employment. Part III:Employee Development: 8. Skills, Trainingand the Quest for the Holy Grail ofInfluence and Status; 9. ManagementDevelopment and Career Management; 10. Employer and Employee Branding: HRor PR? Part IV: Pay and Performance: 11. New Directions in PerformanceManagement; 12. Remuneration Systems;13. Customer Service Work, EmotionalLabour and Performance. Part V: WorkRelations: 14. Discipline and Attendance:A Murky Aspect of People Management;15. Direct Participation and Involvement;16. Management and Trade Unions:Partnership at Work?

www.wileyeurope.com/college/bach

9781405118514 • 480pp • 2005 • Pbk£29.99/€36.00

Strategic HumanResourceManagementGlobal Perspectives, 2nd EditionRANDALL S. SCHULER and SUSAN E. JACKSON, Rutgers University,USA

“This new edition of Strategic HumanResource Management is, in global terms,the best book in the field of strategic HRMI have ever read.”

PROFESSOR CARY COOPER,Lancaster University Management School, UK

Contents: Part I: Overview of SHRM:Looking Inside for Competitive Advantage;Understanding Human ResourceManagement in the Context ofOrganizations and Their Environments;Implications of the Converging Economyfor Human Resource Management; HumanResources and the Resource Based View ofthe Firm; The Complex Resource-BasedView: Implications for Theory and Practicein Strategic Human Resource Management.Part II: Global Dimensions: ConvertingGlobal Presence into Global CompetitiveAdvantage; Human Resource Strategy inInternational Context; Reframing GlobalMindset: From Thinking to Acting;European Human Resource Management:Researching Developments over Time; HRMin China; HRM in India. Part III: Strategyinto Action: HR Strategy and CompetitiveAdvantage in the Service Sector; Managingthe Human Resource Architecture forKnowledge-Based Competition; Scoring onthe Business Scorecard; Strategies forResponsible Restructuring. Part IV: Role ofthe HR Department and HR Professionals:The Three-Dimensional People Strategy:Putting Human Resources Policies intoAction; Seeing the Elephant: HumanResource Management Challenges in theAge of Globalization; The Changing Role ofthe Corporate HR Function in GlobalOrganizations of the Twenty-first Century;Conclusion; Strategic Human Resource.

www.wileyeurope.com/college/schuler

9781405149594 • 496pp • 2007 • Pbk£31.99/€38.40

The Truth AboutLeadershipThe No-fads, Heart-of-the-MatterFacts You Need to KnowJAMES M. KOUZES and BARRY Z. POSNER, both of LeaveySchool of Business at Santa ClaraUniversity, USA

In their engaging, personal, and bold newbook, Kouzes and Posner reveal ten time-tested truths that show what every leadermust know, the questions they must beprepared to answer, and the real-worldissues they will likely face.

Features:

• Based on thirty years of research, morethan one million responses to Kouzesand Posner’s leadership assessment,and the questions people most wantleaders to answer.

• Shows emerging leaders what theyneed to know to be effective; fans ofThe Leadership Challenge will find adynamic new look at the realchallenges leaders face today.

• Drawing from cases spanning threegenerations of leaders from around theworld, this is a book leaders can use todo their real and necessary work-bringing about the essential changesthat will renew organizations andcommunities.

Contents: Introduction: What EveryoneWants to Know About Leadership; Truth 1:You Make a Difference; Truth 2: CredibilityIs the Foundation of Leadership; Truth 3:Values Drive Commitment; Truth 4:Focusing on the Future Sets Leaders Apart;Truth 5: You Can’t Do It Alone; Truth 6:Trust Rules; Truth 7: Challenge Is theCrucible of Greatness; Truth 8: You EitherLead by Example or You Don’t Lead at All;Truth 9: The Best Leaders are the BestLearners; Truth 10: Leadership is an Affairof the Heart.

www.wiley.com/college/kouzes

9780470633540 • 224pp • 2010 • Hbk£16.99/€20.00

HUMAN RESOURCE MANAGEMENT & LEADERSHIP


The LeadershipChallenge4th EditionJAMES KOUZES, Emeritus, Tom PetersCompany, BARRY Z. POSNER, LeaveySchool of Business and Administrationand Santa Clara University, USA

The Leadership Challenge has becomeone of the best-selling leadership books ofall time. Now, with the publication of thefourth edition of their landmark book, theauthors celebrate twenty-five years ofleadership excellence.

The Leadership Challenge – the mosttrusted source on becoming a betterleader – has been thoroughly updated andrevised for a new generation of leadersliving and working in a globalenvironment. Building on the knowledgebase of the previous books, the fourthedition is grounded in research andpresents extensive interviews with adiverse group of leaders at all levels in awide variety of organizations from aroundthe world. The authors emphasize that thefundamentals of leadership are not a fad.

With scores of new case studies and atimeless and inspiring message, TheLeadership Challenge is a “personal coachin a book,” guiding readers through theFive Practices of Exemplary Leadership®.

Contents: Preface: Getting ExtraordinaryThings Done In Organizations; WhatLeaders Do And What Constituents Expect;The Five Practices Of ExemplaryLeadership; Credibility Is The FoundationOf Leadership; Model The Way; ClarifyValues; Set The Example; Inspire A SharedVision; Envision The Future; Enlist Others;Challenge The Process; Search ForOpportunities; Experiment And Take Risks.Enable Others To Act; Foster Collaboration;Strengthen Others; Encourage The Heart;Recognize Contributions; Celebrate TheValues And Victories; Leadership ForEveryone; Leadership Is Everyone’sBusiness.

www.wiley.com/college/kouzes

9780787984915 • 416pp • 2007 • Hbk£18.99/€24.00

ReframingOrganizationsArtistry, Choice, and Leadership,4th EditionLEE G. BOLMAN, University ofMissouri-Kansas City and TERRENCE E.DEAL, University of SouthernCalifornia, USA

First published in 1984, Lee Bolman andTerrence Deal’s best-selling book hasbecome a classic in the field. The newedition contains a wealth of newexamples from both the private and thenonprofit sectors. In addition, the bookoffers updated content and expandeddiscussions of self-managing teams,dramaturgical and institutional theory,change theory, the “blink” process, “blackswans,” and gay rights.

Contents: Part 1: Making Sense ofOrganizations; Introduction: The Power ofReframing; Simple Ideas, ComplexOrganizations. Part 2: The StructuralFrame; Getting Organized; Structure andRestructuring; Organizing Groups andTeams. Part 3: The Human Resource Frame;People and Organizations; ImprovingHuman Resource Management;Interpersonal and Group Dynamics. Part 4:The Political Frame; Power, Conflict, andCoalition; The Manager as Politician;Organizations as Political Arenas andPolitical Agents. Part 5: The SymbolicFrame; Organizational Symbols andCulture; Culture in Action; Organization asTheater. Part 6: Improving LeadershipPractice; Integrating Frames for EffectivePractice; Reframing in Action:Opportunities and Perils; ReframingLeadership; Reframing Change inOrganizations: Training, Realigning,Negotiating, and Grieving; ReframingEthics and Spirit; Bringing It All Together:Change and Leadership in Action; Epilogue:Artistry, Choice, and Leadership. Appendix:The Best of Organizational Studies: ScholarsHits and Popular Best-Sellers.

Resources: Instructor companion websiteincluding instructors manual.

www.wiley.com/college/bolman

9780787987992 • 544pp • 2008 • Pbk£30.99/€36.00

Industrial RelationsTheory and Practice, 3rd EditionEdited by TREVOR COLLING and MIKE TERRY, Warwick Business School,UK

In this updated third edition, IndustrialRelations provides more detailed guidanceon legal and institutional changes andincorporates the most recent findings of thegovernment-sponsored survey, The Workand Employee Relations Survey. Moreaccessible to students, this edition discussesthe effects of International and Europeandevelopments on British Industrial Relations.

“Completely revised, the latest edition ofIndustrial Relations provides an invaluableguide to the actors, contexts, processesand significant outcomes within Britishemployment relations. Based on thoroughreview of the latest research, it is essentialreading for students, academics and thoseprofessionally involved in employmentrelations and human resourcemanagement.”

EDMUND HEERY, Cardiff Business School, UK

Contents: Introduction: Work, theEmployment Relationship and the Field ofIndustrial Relations; Section One: BritishIndustrial Relations in ComparativeContext: British Industrial Relations:Between Security and Flexibility; BritishIndustrial Relations: The EuropeanDimension; Section Two: Actors:Management: Caught Between CompetingViews of the Organisation; State Capitaland Labour Relations in Crisis; TradeUnions: Power and Influence in a ChangedContext; Section Three: Contexts: PublicSector Employment Relations: TheChallenge of Modernisation; IndustrialRelations in the Private Sector;Multinational Companies: TransformingNational Industrial Relations; EmploymentRelations in Small Firms; Section Four:Processes: Negotiation and CollectiveBargaining; Employee Representation; TheChanging Legal Framework of EmploymentRelations; Legal Institutions and theRegulation of Workplaces.

www.wileyeurope.com/college/colling

9781444308853 • 680pp • 2010 • Pbk£39.99/€48.00



PracticingLeadershipPrinciples and Applications

4th Edition ARTHUR SHRIBERG, Xavier Universityand DAVID SHRIBERG, LoyolaUniversity-Chicago, USA

Providing a unique and insightfulperspective, Practicing Leadershipexamines traditional and contemporaryapproaches to leadership through amultidisciplinary, integrated, andinternational lens.

The authors encourage students todevelop their own leadership styles bybuilding on their personal strengths andtalents, while exploring the differentapproaches to leadership. With itscommitment to ethical and culturalconsiderations, this new edition delvesdifferent aspects and applications ofleadership from managerial andpsychological to military and virtual.


• Presents a new chapter on the impactof theology on leadership styles.

• Discusses the latest trends in commonlyused workplace technologies and theirimpact on leadership.

• Examines emerging schools of thoughton team functioning and teamleadership.

Contents: Introduction; EthicalLeadership; Leadership in a Global andMulticultural Society; Evolution ofLeadership; Psychology I: Intelligence andPersonality; Psychology II: Motivation andCommunication; Management andLeadership; Power and Leadership fromthe Top; Teaming and Leadership; VirtualLeadership; Philosophy and Leadership;Military Leadership; EnvironmentalLeadership; It’s Your Turn.

Resources: Instructor CompanionWebsite.

www.wiley.com/college/shriberg

9780470086988 • 304pp • 2010 • PbkAdoption price available on request

Human ResourceManagementLinking Strategy to Practice

2nd EditionGREG L. STEWART and KENNETH G.BROWN, both of University of Iowa,USA

This new edition is designed to helpstudents understand traditional humanresource concepts within a decision-making framework. Throughout the book,the authors emphasize how organizationsexcel when they have consistent humanresource practices that align with theirstrategic direction.

This new edition illustrates how specifichuman resource practices help increaseorganizational effectiveness.


• New research.

• Updated case examples.

• Diverse workforce and competitiveadvantage: Chapter 3 has beensignificantly revised to better reflect thecompetitive advantage that can begained by developing a diverseworkforce.

• New HR Video Series.

• Updated HR Appendices.

Contents: Seeing People as a StrategicResource; Making Human ResourceManagement Strategic; Ensuring EqualEmployment Opportunity and Safety;Securing Effective Employees; RecruitingTalented Employees; Selecting EmployeesWho Fit; Managing Employee Retentionand Separation; Measuring Performanceand Providing Feedback; Training forImproved Performance; DevelopingEmployees and their Careers; MotivatingEmployees Through Compensation;Designing Compensation and BenefitPackages; Working Effectively with Labour;Aligning Strategy with Practice.

www.wiley.com/college/stewart

9780470530498 • 624pp • 2010 • Hbk£54.99/€66.00

Human ResourceManagement6th EditionRAYMOND J. STONE

Human Resource Management, 6th Edition has been thoroughly revisedto reflect contemporary issues andpractices in HRM. Topical issues such aswork/life balance, the aging population,skills shortages in various industries anddiversity in the workplace are allthoroughly explored in terms of theireffect on organisations, employees andthe human resource manager.

Contents: Part 1: Introducing HRM:Strategic human resource management;Human resource planning; Humanresource information managementsystems; Human resource managementand the law, Part 1 case study. Part 2:Determining, attracting and selectinghuman resources: Job analysis, jobdesign and quality of work life; Recruitinghuman resources; Employment selection,Part 2 case study. Part 3: Developinghuman resources: Appraising andmanaging performance; Human resourcedevelopment; Career planning anddevelopment, Part 3 case study. Part 4:Rewarding human resources: Employeeremuneration; Incentive remuneration;Employee benefits; Part 4 case study. Part 5: Managing human resources:Industrial relations; Managing workplacerelations; Managing change; Negotiatingin the workplace; Employee health andsafety; Managing diversity, Part 5 casestudy. Part 6: Human resources in achanging world: International humanresource management; Managinginternational assignments, Part 6 casestudy. Part 7: Evaluating humanresource management: Assessing humanresource management effectiveness, Part 7 case study.

www.wileyeurope.com/college/stone

9780470810804 • 914pp • 2008 • Pbk£35.99/€43.20



Strategic HumanResourcesFrameworks for GeneralManagersJ.N. BARON and D. KREPS, both ofStanford University, USA

This book deals with the implications ofhuman resource management as animportant strategic asset and emphasizesits importance within the overall strategyof the firm. It covers issues such as jobdesign, evaluation, recruitment, training,career concern, and outsourcing anddownsizing. The links between the variousaspects of HRM policy are stressed alongwith the manner in which the policies arerelated to management issues such asTQM, just-in-time manufacturing, andothers. The result is an overall focus onconceptual frameworks rather than onprocedural methodology.

Contents: Introduction; The Five Factors;Consistent HR Practices: The Whole Can BeMore Than the Sum of the Parts;Employment and Economics; Employmentas a Social Relation; Voice: Unions andOther Forms of Employee Representation;Employment, Society, and the Law;Internal Labor Markets; High-CommitmentHR; Performance Evaluation; Pay forPerformance; Compensation Systems:Forms, Bases, and Distribution of Rewards;Job Design; Staffing and Recruitment;Training; Promotion and Career Concerns;Downsizing; Outsourcing; HRM inEmerging Companies; Organizing HR;Appendix A Transaction Cost Economics;Appendix B Reciprocity and Reputation inRepeated Interactions; Appendix C AgencyTheory; Appendix D Market Signaling andScreening.

www.wiley.com/college/baron

9780471072539 • 624pp • 1999 • Hbk£42.99/€51.60

Becoming a MasterManagerA Competing Values Approach5th EditionROBERT E. QUINN, University ofMichigan, SUE R. FAERMAN, SUNY atAlbany, MICHAEL P. THOMPSON,Brigham Young University, MICHAEL McGRATH, Charles Schwab & Co., Inc., and LYNDA S. ST. CLAIR,Bryant University, USA

This new edition is built on a solidfoundation of both theory and empiricalevidence, that provides a compelling casefor why critical managerial and leadershipcompetencies are important. The competingvalues framework offers future managersan enduring foundation for analyzing themost appropriate behaviours for achievingorganizational goals.

It provides a strong background inmanage ment skills and concepts neededon the job.

Partial Contents: INTRODUCTION –The Competing Values Approach toManagement: The Evolution ofManagement Models; The CompetingValues Framework; Organizing the LearningProcess – ALAPA. MODULE 1 – Creatingand Sustaining Commitment andCohesion: Understanding Self and Others;Communicating Honestly and Effectively;Mentoring and Developing Others.MODULE 2 – Establishing andMaintaining Stability and Continuity:Organizing Information Flows; Workingand Managing Across Functions; Planningand Coordinating Projects. MODULE 3 –Improving Productivity and IncreasingProfitability: Developing andCommunicating a Vision; Setting Goals andObjectives; Motivating Self and Others.MODULE 4 – Promoting Change andEncouraging Adaptability: Using PowerEthically and Effectively; Championing andSelling New Ideas; Fueling and FosteringInnovation. CONCLUSION – Integrationand the Road to Mastery: Integration andBehavioral Complexity; How MasterManagers See the World.

www.wiley.com/college/quinn

9780470284667 • 384pp • 2010 • Pbk£35.99/€43.20

Human ResourceManagement10th Edition DAVID A. DECENZO, Towson StateUniversity, USA and STEPHEN P. ROBBINS

Written in a clear, lively, concise, andconversational style, this book provides anin-depth look at critical issues in humanresource management (HRM). The tenthedition includes an extensive update withnew examples and timely HR topics added.


• The majority of opening vignettes andDid You Know? boxes are new toprovide the most relevant information.

• The Workplace Issues, TechnologyCorner, and Ethical Issues in HRM boxeshave also been updated to reflectcurrent ideas and issues in HR.

• Presents more detailed discussions on awide range of topics including HR as acareer, outsourcing of HR, disciplineand dismissal, employment branding,and more.

Contents: Part 1 – Understanding HRM:The Dynamic Environment of HRM;Fundamentals of Strategic HRM; Part 2 –The Legal and Ethical Context of HRM:Equal Employment Opportunity; EmployeeRights and Discipline; Part 3 – Staffingthe Organization: Human ResourcePlanning and Job Analysis; Recruiting;Foundations of Selection; Part 4 –Training and Development: Socializing,Orienting, and Developing Employees;Managing Careers; Part 5 – MaintainingHigh Performance: Establishing thePerformance Management System;Establishing Rewards and Pay Plans;Employee Benefits; Ensuring a Safe andHealthy Work Environment; Part 6 –Labour-Management Environments:Understanding Labour Relations andCollective Bargaining.

www.wiley.com/college/decenzo

9780470505854 • 432pp • 2010 • Pbk£48.99/€58.80



PersonnelEconomics inPractice 2nd EditionEDWARD P. LAZEAR, StanfordUniversity, MICHAEL GIBBS, Universityof Chicago, USA

Economics is a methodology that hasbeen applied to many areas of humanbehavior, and has had enormous influenceon the study of organizations and humanresources. Developed by much of thefounding research from Edward Lazear,this economic approach in these areasadds rigor, structure, and clarifies manyimportant issues. The goal of this text is togive the reader a rigorous framework forunderstanding organizational design andthe management of employees.

• Presents a rigorous analyses oftraditional general managementquestions available, yet with emphasison practical application of the ideas.

• Uses many real-world and up-to-dateexamples.

Contents: Introduction; Setting HiringStandards; Recruitment; Investment inSkills; Managing Turnover; DecisionMaking; Organizational Structure; JobDesign; Advanced Job Design;Performance Evaluation; RewardingPerformance; Career-Based Incentives;Employee Stock Options & Executive Pay;Benefits; Entrepreneurship &Intrapreneurship; The EmploymentRelationship Glossary.

Resources: Instructor companion websiteincluding teaching notes and additionalresources, sample exercises andpowerpoint lectures.

www.wiley.com/college/lazear

9780471675921 • 454pp • 2008 • Hbk£47.99/€57.60

OrganizationalCulture andLeadership4th EditionEDGAR H. SCHEIN, Sloan School ofManagement, USA

Regarded as one of the most influentialmanagement books of all time, this fourthedition focuses on today’s businessrealities. Edgar Schein draws on a widerange of contemporary research toredefine culture and demonstrate thecrucial role leaders play in successfullyapplying the principles of culture toachieve their organizational goals.

Contents: Part One: OrganizationalCulture and Leadership Defined: TheConcept of Organizational Culture: WhyBother?; The Three Levels of Culture;Cultures in Organizations: Two CaseExamples; Macrocultures, Subcultures, andMicrocultures; Part Two: The Dimensionsof Culture: Assumptions About ExternalAdaptation Issues; Assumptions AboutManaging Internal Integration; DeeperCultural Assumptions: What is Reality andTruth?; Deeper Cultural Assumptions: TheNature of Time and Space; Deeper CulturalAssumptions: Human Nature, Activity, andRelationships; Culture Typologies andCulture Surveys; DecipheringOrganizational Cultures; Part Three: The Leadership Role in Building,Embedding, and Evolving Culture: HowCulture Emerges in New Groups; HowFounder/Leaders Create OrganizationalCultures; How Leaders Embed andTransmit Culture; The Changing Role ofLeadership in Organizational “Midlife”;What Leaders Need to Know About HowCulture Changes; Part Four: How LeadersCan Manage Culture Change: AConceptual Model for Managed CultureChange; Culture Assessment as Part ofManaged Organizational Change;Illustrations of Organizational CultureChanges; Part Five: New Roles forLeaders and Leadership: The LearningCulture and the Learning Leader; CulturalIslands: Managing Multicultural Groups.

www.wiley.com/college/schein

9780470190609 • 464pp • 2010 • Pbk£30.99/€36.00

Personnel SelectionAdding Value Through People

5th Edition MARK COOK, Swansea University, UK

Since publication of the first edition in1988, Personnel Selection has establisheditself as the definitive European text on thepsychometric approach to selection andassessment. Now, with the field continuingto expand rapidly, Mark Cook has fullyupdated his classic bestseller to addressthe challenges of today’s workplace.

This new edition takes a comprehensivelook at the theory surrounding personnelselection, exploring new areas of researchin job analysis, mental ability tests,assessment centres, interviews andapplication forms. It also delivers in-depthcoverage of critical new issues. Clear,accessible and enhanced by a newcompanion website, Personnel Selectionwill continue to be the guide thatstudents and professionals alike turn tofor practical advice in this complex field.

• A fully updated edition of highlysuccessful text.

• Clear, accessible and practical in itsapproach.

• Now includes emotional intelligence andcounterproductive work behaviours – notcovered in any other text at this level.

Contents: Old and New SelectionMethods; Validity of Selection Methods;Job Description and Job Analysis; TheInterview; References of Ratings; Tests ofMental Ability; Assessing Personality byQuestionnaire; Alternative Ways ofAssessing Personality; Biodata andWeighted Application Blanks; AssessmentCentres; Emotional Intelligence and OtherMethods; Criteria of Work Performance;Minorities, Fairness and the Law; TheValue of Good Employees; Conclusions.

www.wiley.com/college/cook

9780470986462 • 364pp • 2009 • Pbk£27.99/€33.60



This new edition builds on the strengths and successes of the first edition and hasbeen fully updated to reflect changes in the world of work, following the globalfinancial crisis.

The authors combine a managerial approach, focusing on practical, real-worldapplications, with a rigorous critical perspective that analyses the research behindthe theories. The text addresses alternative theoretical perspectives, in parallel tothe introduction of new worldwide cases and examples. New pedagogicalfeatures, such as the Ethical Dilemma and Critical Thinking boxes, reinforce thecritical approach. The concise coverage of the core topics can be applied to bothone-semester and year-long teaching and learning patterns.

In addition, the text includes:

• Strong applied focus stressing the relative applicability of all topic areas inwork organisations.

• New video resource package with video case studies.

• Examples from across all sectors including small businesses and not-for-profitorganisations.

• In-depth treatment of personality, emotion and identity.

Contents: Part 1 – Introduction: What is organizational behaviour? Part 2 – Individual Behaviour and Performance: Individual attributes and theireffects on job performance; Learning, reinforcement and self-management;Motivation and empowerment; Job design and performance; Part 3 – GroupDynamics and Team Performance: Groups and teams; Part 4 – OrganizationalProcesses and Performance: Organizational structure and design; Organizationalculture, values and diversity; Leadership; Power and decision-making;Communication, negotiation and conflict; Organizational change; Part 5 – CaseStudies: Sedlacek Software Spolencost (SSS); Hermitage University; Truly a GreatDisappointment; Teaming in Singapore’s Public Service; Transalpine Fitness. (TAF);Motorola: Seeking Direction; Channel 6 TV; The Ups and Downs of NationalMutual/AXA; Glossary.

Resources: The fully updated online resource package includes PowerPointslides, lecturer test bank, student quiz questions and the instructors’ manual.

The student will also benefit from a new video package featuring new Europeancase studies, chosen specifically for the new edition, and a range of additionalvideo lecture material.

For more information and to access the online resources visit:www.wiley.com/college/french


ORGANISATIONAL BEHAVIOUR

9780470710333696ppMarch 2011Pbk£44.99/€54.00

From the Reviews of the First Edition…

“At last we have a text which is strongon both theory and productive,meaningful examples.”

Tony Dawson,Liverpool John Moores University, UK

“The pedagogical features in the bookare useful. Making students link theoretical concepts to real-lifeexamples early in a course is the best way of helping them learn the concepts and understand their relevance.”

Olof Brunninge, Jönkoping International Business School,

Sweden

OrganizationalBehaviour2nd Edition

RAY FRENCH, CHARLOTTE RAYNER, GARY REES andSALLY RUMBLES, all of the Portsmouth BusinessSchool, UK

NEW EDITION!

OrganizationalBehavior11th Edition JOHN R. SCHERMERHORN, OhioUniversity, JAMES G. HUNT andRICHARD N. OSBORN, Wayne StateUniversity and MARY UHL-BIEN,University of Nebraska-Lincoln, USA

Known throughout the world for soundpedagogy, research, and theory and well-loved for a rich framework of personaland organizational skills, OrganizationalBehavior presents students with a fullportfolio of skills that will enable them tothrive in whatever area of business theyeventually choose. This new 11th Editionplaces emphases on ethics, leadership,and sustainability – with the sameorganization, content, and cohesive voicethat guides students in the right direction.

New features include:

• New environmental and sustainabilitycoverage throughout the text, cases,and video offerings.

• Greater emphasis on leadership.

• Added focus of “Making EthicsPersonal” for students.

• Significantly enhanced “ResearchInsights” features.

Partial Contents: Part 1: OrganizationalBehavior Today: Introducing OrganizationalBehavior; Part 2: Individual Behavior andPerformance: Individual Differences,Values, and Diversity; Emotions, Attitudes,and Job Satisfaction; Motivation Theories;Motivation and Performance; Part 3:Teams and Teamwork: Teams inOrganizations; Teamwork and TeamPerformance; Decision Making andCreativity; Part 4: Influence Processesand Leadership: Communication andCollaboration; Power and Politics;Leadership Essentials; LeadershipChallenges and Organizational Change;Part 5: Organizational Context:Organizational Culture and Innovation.

Resources: WileyPLUS and accompanyingInstructor and Student Websites.


9780470553114 • 672pp • 2010 • Pbk£56.99/€68.40

Work in the 21st CenturyAn Introduction to Industrial and Organizational Psychology 3rd Edition FRANK J. LANDY, Baruch College, City University, New York and JEFF M. CONTE, San Diego StateUniversity, USA

“Thoroughly refreshed and updated, thisnew edition is even better than the lastone. At the same time, it retains itswonderful historical perspective, a writingthat connects with the audience by usingsituations and examples that readers canrelate to, and a laser-like focus on thescientist-practitioner model as anunderlying framework.”

WAYNE CASCIO, University of Colorado Denver, USA

Now in its third edition, Work in the 21stCentury is the most current, engaging,and highly regarded text for the industrialand organizational psychology course.Combining leading research, consulting,and teaching expertise, the authorsprovide students with up-to-dateexamples and cases that link currentresearch and theory to practical issues inthe workplace.

Brief Contents: Part 1: Fundamentals;What Is Industrial and OrganizationalPsychology?; Methods and Statistics in I-OPsychology; Part 2: Industrial Psychology;Individual Differences and Assessment; JobAnalysis and Performance; PerformanceMeasurement; Staffing Decisions; Trainingand Development; Part 3: OrganizationalPsychology; The Motivation to Work;Attitudes, Emotions, and Work; Stress andWorker Well-Being; Fairness and Diversityin the Workplace; Leadership; Teams inOrganizations; The Organization of WorkBehavior; Glossary; References; Credits;Name Index; Subject Index.

Resources: Online Instructor’s Manual;Test Bank; PowerPoint Slides; StudentStudy Guide.

www.wiley.com/college/landy

9781405190251 • 816pp • 2009 • Hbk£39.99/€48.00

NEW EDITION!

OrganizationalBehaviorA Strategic Approach, 3rd EditionMICHAEL A. HITT, Texas A&MUniversity, C. CHET MILLER, Universityof Houston and ADRIENNE COLELLA,Tulane University, USA

The latest edition of this bestselling texthelps students understand how effectivelymanaging behavior in organizations at theindividual, group, and organization leveleffects organizational performance.Throughout the book, the authorsemphasize the importance of how peoplecontribute to the success of organizations.


• New Management Weekly Update Site:http://wileymanagementupdates.com

• New Lecture Launcher Videos.

• New Part Ending Cases.

• Research updates.

• New HRM Applications.

Contents: Part I: The Strategic Lens:Whole Foods Case; A Strategic Approachto Organizational Behavior; OrganizationalDiversity; Organizational Behavior in aGlobal Context; Part I Case: Cooperatingand Communicating Across Cultures;Part II: Individual Processes: Learningand Perception; Personality, Intelligence,Attitude and Emotions; Work Motivation;Stress and Well-Being; Part II Case:Brussels and Bradshaw; Part III: Groups,Teams and Social Processes: Leadership;Communication; Decision Making byIndividuals and Groups; Groups andTeams; Conflict, Negotiation, Power, andPolitics; Part III Case: Bright and Dedicated:What More do you Want? Part IV: TheOrganizational Context: OrganizationalStructure and Culture; OrganizationalChange and Development; Part IV Case: A Sea Change in Staffing at LeapfrogInnovations, Inc.; General Ethics Case.


www.wiley.com/college/hitt

9780470873717 • 656pp • March 2011 • Pbk£46.99/€56.40



OrganizationContemporary Principles andPractice JOHN CHILD, University ofBirmingham, UK

This exciting sequel to John Child’sclassic text, Organization, provides acomprehensive guide to organizationalmanagement in today’s world. Written inan approachable style, and featuring newinternational examples, this is a majorcontemporary guide to the role oforganizations and people in businesssuccess.

• Covers a broad range of topics, fromintegration, control, reward policies,outsourcing, flexibility and strategicalliances, to trust, learning, andcorporate governance.

• Features new international examples.

• Each chapter contains summaries of keypoints, lists of practical guidelines,questions for discussion, andsuggestions for further reading.

Contents: Preface. Acknowledgments.PART I: The Broad Picture. Chapter 1Introduction to Organization. Chapter 2New Conditions, New Organization. PARTII: New Internal Forms. Chapter 3 SimplerStructures. Chapter 4 AchievingIntegration. Chapter 5 Control. Chapter 6Reward Policies. Chapter 7 PaymentSystems. PART III: New Network Forms.Chapter 8 Outsourcing. Chapter 9 VirtualOrganization. Chapter 10 Alliances.Chapter 11 Organizing Across Borders.PART IV: Evolving Effective Organizations.Chapter 12 Achieving OrganizationalChange and Evolution. Chapter 13Organizing for Learning. Chapter 14Generating and Utilizing Trust. Chapter 15Corporate Governance in NewOrganizational Forms. Conclusion. Chapter16 Making Sense of Organization. Index.

www.wileyeurope.com/college/child

9781405116589 • 440pp • 2005 • Pbk£27.50/€33.00

A Primer onOrganizationalBehavior 7th Edition JAMES L. BOWDITCH, Boston College,and ANTHONY F. BUONO, BentleyCollege, USA

This book introduces the reader to termsand concepts that are necessary tounderstand OB and their application tomodern organizations. It also offerssufficient grounding in the field thatenables the reader to read scholarlypublications such as HR, CMR, and AMJ.

This edition features new material onemotional intelligence, knowledgemanagement, group dynamics, virtualteams, organizational change, andorganizational structure.

Features:

• Applications of organizational behaviorconcepts to managerial andorganizational situations areinterspersed throughout the book inthis new edition.

• A good balance between micro andmacro topics in the field.

• Focuses on organizational developmentand managing large-scale change.

Contents: Management andOrganizational Behavior; Perception,Attitudes, and Individual Differences;Motivation; Communication; GroupDynamics; Work Teams And IntergroupRelations: Managing Collaboration AndConflict; Leadership, Power, and TheManager; Macro-Organizational Behavior:The Organization's Environment;Organization Structure And Design;Organizational Culture And Effectiveness;Organization Development And Change;Appendix A: The Research Process InOrganizational Behavior; Appendix B:Statistical Analysis; Appendix C: How ToRead A Research-Oriented Journal Article.

www.wiley.com/college/bowditch

9780470086957 • 496pp • 2008 • Pbk£37.99/€45.60

NEW EDITION!

Handbook ofOrganizationalLearning andKnowledgeManagement 2nd Edition MARK EASTERBY-SMITH, LancasterUniversity, UK and MARJORIE A. LYLES,Indiana University, USA

Fully revised and updated, the new editionof this successful Handbook will bewelcomed by management studentsworld-wide.

By bringing together the latest approachesfrom the leading experts in organizationallearning and knowledge management,this volume provides a unique andvaluable overview of current thinkingabout how organizations accumulate‘knowledge’ and learn from experience.

Key areas updated in this Edition:

• Resource based view of the firm.

• Capability management.

• Global management.

• Organizational culture.

• Mergers and acquisitions.

• Strategic management.

• Leadership.

Contents: Part I: Disciplinary Perspectives;Part II: Organizational Learning andLearning Organizations; Part III:Organizational Knowledge and KnowledgeManagement; Part IV: ProblematizingOrganizational Learning and Knowledge.

www.wiley.com/college/easterby-smith

9780470972649 • 640pp • May 2011 • Pbk£36.99/€44.40



Operations Management is a modern success story that plays an essentialrole in any organisation.

Andrew Greasley provides a clear and accessible introduction to thisimportant area of study, focusing on all key areas of operations in bothmanufacturing and service industries.

Features:

• European perspective.

• Focused, condensed approach.

• Comprehensive package of online learning support materials.

• Strong pedagogical structure.

• Fully revised and updated full colour presentation.

• New sections on global operations, RFID, knowledge management andteamwork.

Contents: PART 1: INTRODUCTION; Chapter 1. Introduction; Chapter 2.Operations Strategy; PART 2: DESIGN; Chapter 3. Process Types; Chapter 4.Layout Design; Chapter 5. Facility Design; Chapter 6. Process Technology;Chapter 7. Product and Service Design; Chapter 8. Process Design; Chapter 9.Job Design; PART 3: MANAGEMENT; Chapter 10. Planning and Control;Chapter 11. Capacity Management; Chapter 12. Inventory Management;Chapter 13. Lean Operations and JIT; Chapter 14. ERP; Chapter 15. SupplyChain Management; Chapter 16. Project Management; Chapter 17. Quality;Chapter 18. Improvement.

Resources: Instructor and Student Companion websites including,powerpoint slides, instructors manual, solutions, testbank and quizzes.

WileyPLUS, a powerful online tool that providens an integrated suite ofteaching and learning resources in one easy-to-use website complete with anonline version of the text.

www.wiley.com/college/greasley


PRODUCTION & OPERATIONS MANAGEMENT

9780470997611584pp2009Pbk£40.99/€49.20

OperationsManagement2nd Edition

ANDREW GREASLEY, Aston University Business School,UK

“A concise and well writtenintroduction to operationsmanagement.”

Dr John D. Lamb,University of Aberdeen Business School



NEW EDITION!

Operations ManagementCreating Value Along the Supply Chain

7th EditionROBERTA RUSSELL and BERNARD TAYLOR, both of Virginia Tech, USA

Operations Management, 7th Edition is designed to teach students how to analyze processes, ensure quality,create value, and manage the flow of information and products, while creating value along the supply chain.

The authors explain and clearly demonstrate the skills needed to be a successful operations manager. Moreimportantly, the text makes the quantitative topics easy for students to understand and the mathematicalapplications less intimidating.


• Supply chain management focus: Coverage is organized around the increasingly important topic ofoperations as the creation of value along a supply chain.

• New sustainability emphasis: Enabling students to think strategically about sustainable practices.

• Chocolate: Used to introduce various OM topics within the chapter and is ideal because its supply chain isglobal and its production process is straight forward.

• New OM Video Series: Video clips are based on the Malcolm Bridge Award Winners and featureinterviews and footage from major corporations.

Contents: Part One: Operations Management: Introduction to Operations Management; Quality Management;Statistical Process Control; Product Design; Service Design; Processes and Technology; Capacity and Facilities;Human Resources; Project Management; Part Two: Supply Chain Management: Supply Chain ManagementStrategy and Design; Global Supply Chain Procurement and Distribution; Forecasting; Inventory Management;Sales and Operations Planning; Resource Planning; Lean Systems; Scheduling; Appendix A – Normal Curve Areas.

Resources: WileyPLUS. Instructor Resources – Instructor’s Companion Website including: Instructor’sManual; Solutions Manual; PowerPoint Slides; Test Bank; Computerized Test Bank; Student OM Videos; OnlineQuizzes. Student Resources – Student Companion Website including: Online Practice Quizzes; Lecture Slides inPowerPoint; Virtual Tours are online tours of service and production facilities; Internet exercises and Web Links.

www.wiley.com/college/russell

9780470646236 • 832pp February 2011 • Pbk£49.99/€182.40

Essential Guide to Operations ManagementConcepts and Case NotesDAVID BAMFORD, Manchester Business School and PAUL FORRESTER, Birmingham University, UK

“This is an excellent concise text that introduces students to all of the key areas – it’s an invaluable aid for students in understanding all of the major aspects of operations and their importance to the success of businesses”.

STEVE BROWN, University of Exeter Business School, UK

Providing a novel treatment of Operations Management, this book takes a fresh insight into this increasinglyimportant topic, exploring fundamental principles equally applicable to service and manufacturing situations.The text adopts a strategic stance by providing a framework for effective decision making and is aimed atpractising managers who need to design working processes, manage change and make decisions within astrategic framework. The framework and supporting case vignettes allow the practitioner to grasp essentialconcepts quickly in a range of different operational contexts.

Features:

• A concise and affordable guide to the key concepts of Operations Management, with a range ofcontemporary applications for managers.

• Covers recent developments in OM such as project management, technology transfer, the latest qualityimprovement measures and supply chain strategies.

• Includes case examples, key reading lists, useful web addresses at the end of each chapter and a ‘usefulformulae’ listing for the quantitative side of operations management.

Contents: Operations Management in Context; Designing Business Processes; Designing Products andServices; Transfer of Technology; Controlling Enterprise Resources; Developing Lean Operations; ManagingProjects; Managing Operations Strategically; Managing Quality Systems; Improving the Operations; Making It All Work!

www.wiley.com/college/bamford

9780470749494 • 224pp • 2010Pbk • £24.99/€30.00



Global Logistics and Supply Chain Management JOHN MANGAN, CHANDRA LALWANI and TIM BUTCHER, University of Hull, UK

Global Logistics and Supply Chain Management is a much needed concise textbook which focuses onboth logistics and supply chain management adopting a truly global perspective.

Offering an excellent range of case material, the text has both a practical element, to enable the reader to‘do’ logistics (select carriers, identify routes, structure warehouses) and a strategic element (understand therole of logistics and supply chain management in the wider business context).

Features:

• Provides a truly global perspective.

• Chapters include integrated caselets. Long case studies are included at the end of each part.

• Practical and applied: demonstration of application of tools and techniques.

• Explores trends.

• Adopts a multidisciplinary approach.

• Includes a good level of quantitative material.

Brief Contents: Part 1 – Supply Chain Strategies: Introduction; Supply Chain Strategies; Supply ChainPlanning; Globalisation and International Trade. Part 2 – Supply Chain Operations: Sourcing andProcurement; Inventory Management; Warehousing and Materials Handling; Physical Flows & Transportation;Information Flows & Technology; Resource Flows & Finance. Part 3 – Supply Chain Designs: PerformanceManagement; Risk, Resilience, Robustness, Responsiveness, Reliability; Reconfiguration; Collaboration andIntegration; Sustainability; New Supply Chain Designs.

www.wileyeurope.com/college/mangan

9780470066348 • 352pp • 2008Pbk • £35.99/€43.20

Statistical Quality ControlA Modern Introduction

6th Edition DOUGLAS C. MONTGOMERY, Georgia Institute of Technology, USA

The sixth edition of Statistical Quality Control provides a comprehensive treatment of the major aspects ofusing statistical methodology for quality control and improvement.

Both traditional and modern methods are presented, including state-of-the-art techniques for statisticalprocess monitoring and control and statistically designed experiments for process characterization,optimization, and process robustness studies.

Features:

• Comprehensive coverage of the subject from basic principles to state-of-the-art applications.

• Emphasis on statistical techniques, as well as a strong engineering and management orientation.

• All examples in the book utilize data from real applications.

Brief Contents: Part I: Introduction: Quality Improvement in the Modern Business Environment; The DMAICProcess. Part II: Statistical Methods Useful in Quality Control and Improvement: Modeling Process Quality;Inferences about Process Quality. Part III: Basic Methods of Statistical Process Control and CapabilityAnalysis: Methods and Philosophy of Statistical Process Control; Control Charts for Variables; Control Chartsfor Attributes; Process and Measurement System Capability Analysis. Part IV: Other Statistical Process-Monitoring and Control Techniques: Cumulative Sum and Exponentially Weighted Moving Average ControlCharts; Other Univariate Statistical Process Monitoring and Control Techniques; Multivariate ProcessMonitoring and Control; Engineering Process Control and SPC. Part V: Process Design and Improvementwith Designed Experiments: Factorial and Fractional Experiments for Process Design and Improvements;Process Optimization and Designed Experiments. Part VI: Acceptance Sampling: Lot-by-Lot AcceptanceSampling for Attributes; Other Acceptance Sampling Techniques; Appendix.

www.wiley.com/college/montgomery

9780470233979 • 864pp • 2008Hbk • £47.99/€57.60

OperationsManagement4th EditionJACK R. MEREDITH, University ofCincinnati, USA

Operations Management provides anintroduction to the basic concepts ofoperations management with a strategic,conceptual, and contemporary approach.Specifically written with the needs of MBAstudents in mind, current topics such assupply chain management, the balancedscorecard, and yield management, as wellas those specific to marketing, finance andother majors are explained.

Features of this New Edition include:

• Completely reorganized with a focus onthe current thrusts of operationsmanagement: strategy, six sigma, lean,and supply chain management.

• Several case studies have been addedto show how the concepts are appliedon the job.

• Presented in two colours to enhancethe images and exhibits.

• Minimizes the heavier quantitativematerial to just the discussions andexamples that illustrate a particularconcept.

Contents: Competitive Operations for the Global Arena; Designing theTransformation System; Monitoring andControlling the Transformation System; Six Sigma for Improving theTransformation System; Lean OperationsImprove Transformation System Value;Project Management and theTransformation System; Managing SupplyChain Logistics and Inventories; CapacityManagement through Location andSchedulin.

www.wiley.com/college/meredith

9780470524572 • 460pp • 2010 • Pbk£39.99/€48.00

Facilities Planning4th EditionJAMES A. TOMPKINS et al, TompkinsAssociates, Inc.

Tompkins et al’s book is the leading facilitiesplanning book on the market today. Itsblending of breadth and depth of coverageare unmatched. The new edition continuesto guide engineers through each step in theplanning process. The updated materialincludes more discussions on economics,the supply chain, and ports of entry. It takesa more global perspective whileincorporating new case studies to showhow the information is applied in the field.

Features:

• Written by outstanding authors whosebackgrounds, experiences, and blend ofwriting make this the best-sellingfacilities text available.

• Material is presented using a structuredmethodology and practical approach.

• Many of the chapters have beenstreamlined as well to focus on themost relevant topics.

• Provides historical perspectives andcontemporary views on facilities planning.

Contents: Part One – DefiningRequirements: Introduction; Product,Process, and Schedule Design; FlowSystems, Activity Relationships, and SpaceRequirements; Personnel Requirements.Part Two – Developing Alternatives:Concepts And Techniques: MaterialHandling; Appendix 5B: Material HandlingEquipment; Layout Planning Models andDesign Algorithms. Part Three – FacilityDesign For Various Facilities Functions:Manufacturing Systems; Facilities Systems.Part Four – Developing Alternatives:Quantitative Approaches; QuantitativeFacilities Planning Models. Part Five –Evaluating, Selecting, Preparing,Presenting, Implementing, andMaintaining: Evaluating and Selecting theFacilities Plan; Preparing, Presenting,Implementing, and Maintaining theFacilities Plan; References; Problems; Index.

www.wiley.com/college/tompkins

9780470444047 • 744pp • 2010 • Hbk£133.00/€159.20

Global LogisticsManagementA Competitive Advantage for the 21st Century

2nd EditionKENT GOURDIN, College of Charleston,USA

This second edition of Global LogisticsManagement has been thoroughlyrevised and updated, and new exampleshave been added reflecting recentdevelopments in the field.

This new edition:

• Helps readers to understand andappreciate the power of managinglogistics for profit and competitiveadvantage.

• Educates readers about the nature ofindividual logistics activities and howthey can be woven together.

• Contains a global focus throughout,with examples drawn from variousparts of the world.

• Now includes new examples reflectingrecent developments and currentpreoccupations, including security andglobal instability.

Contents: Preface; Introduction toLogistic; Logistics in the Organization;Customer Service; Inventory Management:Global Transportation Systems;Transportation Management Issues;Warehousing; Materials Handling andPackaging; Managing LogisticsInformation; Inbound Logistics andPurchasing: Study Questions; The GlobalLogistics Environment; Logistics Strategies;Developing High-Quality Logistics Systems;Improving Logistics Performance;Organizing for Logistics Effectiveness:Index.

www.wileyeurope.com/college/gourdin

9781405127134 • 344pp • 2006 • Pbk£29.99/€36.00





OperationsManagement An Integrated Approach

4th EditionR. DAN REID, University of NewHampshire and NADA R. SANDERS,Wright State University, USA

Adopting an integrated approachOperations Management, 4th Editioncontinues to demonstrate the criticalimpact OM has in today’s businessenvironments and shows how OM relatesto every department in an organization.While the goal has always been to providebalanced coverage of quantitative andqualitative topics, the new edition has aneven greater business focus, along withintegrated problem-solving to helpstudents navigate the OM course and theirfuture careers more successfully.

Features include:

• New and expanded coverage of supplychain and services in every chapter.

• New exercises and cases per chapter,including elementary exercises those forless experienced students.

• More problems with solutions foranalysis and practice.

Contents: Introduction to OperationsManagement; Operations Strategy andCompetitiveness; Product Design andProcess Selection; Supply ChainManagement; Total Quality Management;Statistical Quality Control; Just-in-time andLean Systems; Forecasting; CapacityPlanning and Facility Location; FacilityLayout; Work System Design; IndependentDemand Inventory Management;Aggregate Planning; Resource Planning;Scheduling; Project Management.

Resources: WileyPLUS – a powerfulonline tool that provides an integratedsuite of teaching and learning resources inone easy-to-use website complete with anonline version of the text.

www.wiley.com/college/reid

9780470524589 • 664pp • 2010 • Pbk£46.99/€56.40

Managing,Controlling andImproving QualityDOUGLAS C. MONTGOMERY, Georgia Institute of Technology,CHERYL L. JENNINGS, Bank of America,and MICHELE E. PFUND, Arizona StateUniversity, USA

This book presents an organized approachto quality management, control, andimprovement. Since quality problems areusually the outcome of uncontrolled orexcessive variability, statistical tools andother analytical methods play an importantrole in solving these problems. However,these techniques need to be implementedwithin a management structure that willensure success. This text focuses on boththe management structure and thestatistical and analytical tools. It organizesand presents this material according tomany years of teaching, research, andprofessional practice across a wide range ofbusiness and industrial settings.

Features:

• Focuses on both the managementstructure and the statistical andanalytical tools.

• Details six sigma and the DMAICprocess for quality improvement.

• Covers important tools such as Paretocharts, cause-and-effect analysis, andscatter diagrams.

• Examines techniques for lot-by-lotacceptance sampling.

Brief Contents: Introduction to Quality;Management Aspects of Quality; Tools andTechniques for Quality Control andImprovement; Statistical Inference aboutProduct and Process Quality; ControlCharts for Variables; Control Charts forAttributes; Lot-by-Lot AcceptanceSampling Procedures; Process Design andImprovement with Designed Experiments;Reliability.

www.wiley.com/college/montgomery

9780471697916 • 608pp • 2010 • Hbk£42.99/€51.60

Managing Quality5th EditionBARRIE DALE, University ofManchester, UK, TON VAN DER WIELEand JOS VAN IWAARDEN, both ofErasmus University, The Netherlands

Managing Quality, the popular andhighly successful introduction to QualityManagement, has been fully revised andupdated to reflect recent developments inthe field.

Features:

• Includes new chapters on ImprovementApproaches, Six Sigma, and newchallenges in Quality Management.

• Combines the latest information on theISO 9000 quality management systemseries standards with up-to-date tools,techniques and quality systems.

Contents: Part I: The Development,Introduction and Sustaining of TotalQuality Management (TQM): 1. TQM: An Overview; 2. The Role of Managementin TQM; 3. The Received Wisdom on TQM;4. The Introduction of TQM; 5. A Framework for the Introduction ofTQM; 6. Levels of TQM Adoption; 7. Sustaining TQM. Part II: The BusinessContext of TQM: 8. Policy Deployment; 10. Managing People; 11. ManagingService Quality; 12. Supplier Development.Part III: Quality Management Systems,Tools and Techniques: 13. QualityManagement Systems; 14. IntegratedManagement Systems; 15. Tools andTechniques: An Overview; 16. QualityFunction Deployment; 17. Design ofExperiments; 18. Failure Mode and EffectsAnalysis; 19. Statistical Process Control;20. Six Sigma; 21. Benchmarking; 22. Business Process Re-engineering; 23. Teams and Teamwork; 24. Self-Assessment, Models and Quality Awards;25. Improvement Approaches. Part IV:TQM through ContinuousImprovement: 26. Quality Management:New Challenges; 27. Managing Quality:Epilogue.

www.wileyeurope.com/college/dale

9781405142793 • 640pp • 2007 • Pbk£29.99/€36.00

Operations,Strategy andTechnologyPursuing the Competitive EdgeROBERT HAYES, Harvard University,GARY PISANO, DAVID UPTON, andSTEVEN WHEELWRIGHT, StanfordUniversity, USA

Focusing on the basic principles thatcreate the foundation for anorganization’s operational success, thisbook describes how its operating andtechnological resources can be managedstrategically. Achieving a competitiveadvantage through superior operations ina competitive environment thatincreasingly is global in scope, reliant oninformation technology, and comprisesnetworks of suppliers and collaborators iswhat is meant by an “operations edge.”Written for graduate level students inOperations Management, it addressesissues that are important not only forthose involved directly in managingoperations, but also for those in otherfunctions who must interact with oroversee these operations.

Contents: Operations ManagementConfronts a New Millennium; OperationsStrategy: Origins and New Directions;Capacity Strategy; DeterminingOrganizational Boundaries: VerticalIntegration and Outsourcing; Designingand Managing Operating Networks;Information Technology and Operations;Creating an Edge Through New ProcessDevelopment; Creating an Edge ThroughSuperior Project Management; Evaluatingand Justifying Capital Investments;Sharpening the Edge: Driving OperationsImprovement; Guiding the Pursuit of anOperations Edge.

www.wiley.com/college/hayes

9780471655794 • 400pp • 2004 • PbkAdoption price available on request

InventoryManagement and ProductionPlanning andScheduling3rd Edition EDWARD A. SILVER, The University ofCalgary, Canada, DAVID F. PYKE,Dartmouth College and REINPETERSON, York University, USA

This is a revision of a classic whichintegrates managerial issues with practicalapplications, providing a broadfoundation for decision-making. It incorporates recent developments ininventory management, including Just-in-Time Management, Materials RequirementPlanning, and Total Quality Management.

Contents: The Context and Importanceof Inventory Management andProduction Planning and Scheduling: The Importance of Inventory Managementand Production Planning and Scheduling;Strategic Issues; Frameworks for InventoryManagement and Production Planning andScheduling; Forecasting; TraditionalReplenishment Systems for ManagingIndividual-Item Inventories: OrderQuantities When Demand is ApproximatelyLevel; Lot Sizing for Individual Items withTime-Varying Demand; Individual Items withProbabilistic Demand; Special Classes ofItems: Managing the Most Important (ClassA) Inventories; Managing Routine (Class C)Inventories; Style Goods and PerishableItems; The Complexities of Multiple Itemsand Multiple Locations: CoorinatedReplenishments at a Single Stocking Point;Supply Chain Management andMultiechelon Inventories; ProductionPlanning and Scheduling: An OverallFramework for Production Planning andScheduling; Medium-Range AggregateProduction Planning; Material RequirementsPlanning and its Extensions; Just-in-Timeand Optimized Production Technology;Short-Range Production Scheduling.

www.wileyeurope.com/college/silver

9780471119470 • 784pp • 1998 • HbkAdoption price available on request

Inventory Controland Management2nd Edition DONALD WATERS

This book is a clear, practical, and self-contained guide to inventorymanagement. It describes recent thinkingabout stocks and the methods for theircontrol, developing the subject from basicprinciples through to higher levelmaterials and newer developments. It does not assume any previousknowledge of the subject, nor of anyother specific field such as management,operations, mathematics, or accounting.

The Second Edition has been completelyrewritten to include a host of newinformation, examples, and supportmaterials.

Contents: Part I: Introduction: Stocks And Inventories; Stocks Within AnOrganisation. Part II: Methods ForIndependent Demand: Economic OrderQuantity; Models For Known Demand;Models For Uncertain Demand. Part III: Information For InventoryManagement: Sources Of Information;Forecasting Demand; Planning And Stocks.Part IV: Methods For DependentDemand: Material Requirements Planning;Just-In-Time; Index.

www.wileyeurope.com/college/waters

9780470858769 • 406pp • 2003 • Pbk£36.99/€44.40



Meredith and Mantel have drawn from personal experiences in the workplaceto develop a text that teaches the reader how to build upon skills necessaryto selecting, initiating, operating, and controlling all types of projects.

Suitable for students and professionals alike, Project Management 7th Edition equips the reader with the tools essential to effective projectmanagement.

• The project life cycle remains the primary organizational guideline of thebook.

• Includes material concerning the major areas of the Project ManagementBody of Knowledge (PMBOK) as defined by the PMI.

• Text material is based on the managers and students who helped solidifyideas about proper methods for managing projects and proper ways ofteaching the subject.

• Free trial editions of ‘Crystal Ball’ and ‘Microsoft Project’ are included ineach new copy of the book.

Updated and revised, the new edition features current coverage of topicssuch as: Six-Sigma, Ethics, Charting and Partnering, The Role of the ProjectManagement Office, SAP and Stage Gates.

Contents: 1. Projects in Contemporary Organizations 2. StrategicManagement and Project Selection 3. The Project Manager 4. Negotiationand the Management of Conflict 5. The Project in the OrganizationalStructure 6. Project Planning 7. Budgeting and Cost Estimation 8. Scheduling9. Resource Allocation 10. Monitoring and Information Systems 11. ProjectControl 12. Project Auditing 13. Project Termination.

Resources: Instructor and Student Companion websites includingpowerpoint slides, instructors manual, additional cases, testbank andsimulations.

www.wiley.com/college/meredith


PROJECT MANAGEMENT

ProjectManagementA Managerial Approach

7th Edition

JACK R. MEREDITH and SAMUEL J. MANTEL,University of Cincinnati, USA

9780470400265704pp2009Pbk£44.99/€54.00

Related Title:

One Semester Version…

Project Management in Practice, 4th Editionby SAMUEL J. MANTEL, JACK R. MEREDITH, SCOTT SHAFER and MARGARET M. SUTTON 9780470646205


PROJECT MANAGEMENT

NEW EDITION!

Project Management in Practice 4th EditionSAMUEL J. MANTEL and JACK R. MEREDITH, both of University of Cincinatti, SCOTT SHAFER, Wake Forest University, USA and MARGARET M. SUTTON, Project Management Consultant

Offering streamlined coverage with an applied approach, Project Management in Practice, 4e focuses onthe essentials of project management. This concise, hands-on text is ideal for a one semester projectmanagement course, or as a module on project management.

This textbook is organised around the project management life cycle and it provides students with essentialproject management concepts, with a focus on PMBOK, the Project Management Body of Knowledge.


• Addresses the newest version of Crystal Ball.

• Expanded risk management coverage.

• Clearer and simpler approach to the explanation of “crashing a project” and to the discussion of the“tracking signal”.

• Expanded emphasis on ethics in project management.

• Teacher’s Manual organized with learning objective.

Contents: The World of Project Management; The Manager, the Organization, and the Team; Planning theProject; Budgeting the Project; Scheduling the Project; Allocating Resources to the Project; Monitoring andControlling the Project; Evaluating and Terminating the Project. Appendix A. Probability and Statistics.

Resources: Instructor’s Companion Website including: Instructor’s Resource Guide; Test Bank; PowerPointSlides; Additional Cases.

www.wiley.com/college/mantel

9780470646205 • 328ppFebruary 2011 • Pbk£34.99/€42.00

Project ManagementA Systems Approach to Planning, Scheduling, and Controlling

10th EditionHAROLD KERZNER, International Institute for Learning, NY, USA

Now in a Tenth Edition, this industry-leading project management “bible” aligns its streamlined approach tothe latest release of the Project Management Institute’s Project Management Body of Knowledge (PMI’sPMBOK® Guide), the new mandatory source of training for the Project Management Professional (PMP®)Certification Exam. This outstanding edition gives students and professionals a profound understanding ofproject management with insights from one of the best-known and respected authorities on the subject.

From the intricate framework of organizational behavior and structure that can determine project success tothe planning, scheduling, and controlling processes vital to effective project management, the new editionthoroughly covers every key component of the subject.

This Tenth Edition features:

• New sections on scope changes, exiting a project, collective belief, and managing virtual teams.

• More than 25 case studies, including a new case on the Iridium Project covering all aspects of projectmanagement.

• 400 discussion questions and more than 125 multiple-choice questions.

Brief Contents: Overview; Project Management Growth: Concepts and Definitions; OrganizationalStructures; Organzing and Staffing the Project Office and Team; Management Functions; Management ofyour Time and Stress; Conflicts; Special Topics; The Variables for Success; Working with Executives; Planning;Network Scheduling Techniques; Project Graphics; Pricing and Estimating; Cost Control; Trade-Off Analysis ina Project Environment; Risk Management; Learning Curves; Contract Management; Quality Management;Modern Developments Project Management; The Business of Scope Changes; The Project Office; ManagingCrisis Projects; The Rise, Fall and Resurrection of Iridium: A Project Management Perspective.

Resources: Instructors Companion Website featuring Instructor’s Manual, PowerPoint Slides, Test Bank andAuthor Videos.

www.wiley.com/go/kerzner

9780470278703 • 1120pp • 2009Hbk • Adoption price available on request


PROJECT MANAGEMENT

Project Risk Management Processes, Techniques and Insights

2nd Edition CHRIS CHAPMAN and STEPHEN WARD, both of University of Southampton, UK

Based on a sound conceptual foundation yet developed to meet practical concerns, Project RiskManagement has become recognized as a standard work on its subject. It sets out the key issues andconcepts involved in effective risk and uncertainty management in a clear and accessible way, providing acomprehensive discussion of risk management processes set firmly in the context of the project managementtask as a whole and focused on improving performance. The methodology and techniques discussed areapplicable to all kinds and all sizes of project, whether the requirement is for detailed quantitative analysis ora quicker qualitative approach.

Contents: Uncertainty, risk, and their management; The project life cycle; Motives for formal riskmanagement processes; An overview of generic risk management processes; Define the project; Focus theprocess; Identify the issues; Structure the issues; Clarify ownership; Estimate variability; Evaluate overallimplications; Harness the plans; Manage implementation; Risk management initiated at different stages inthe project life cycle; Effective and efficient risk management; Ownership issues – a contractor perspective;Organizing for risk management.

www.wiley.com/college/chapman

9780470853559 • 408pp • 2003Hbk • £36.99/€44.40

Project ManagementPlanning and Control Techniques

4th EditionRORY BURKE

Significantly revised to include important new developments in the field.

Features:

• Reflects changes in the new versions of the bodies of knowledge of both the PMI (the American ProjectManagement Institute) and the APM (the British Association of Project Managers).

• Provides coverage of improvements in communications through the Internet and mobile telephones, and the implications of these changes for project managers.

• Includes numerous worked examples and practical exercises, which introduce the reader to the latestplanning and control techniques.

Contents: Introduction to Project Management; History of Project Management; Project Life-Cycle;Feasibility Study; Project Selection; Project Estimating; Planning and Control Cycle; Scope Management; Work Breakdown Structure (WSB); Critical Path Method (CPM); Schedule Barchart; Procurement Schedule;Resource Planning; Project Accounts; Project Control; Earned Value; Quality Management; Project Risk,Management; Project Communication; Project Organisation Structures; Project Teams; Project Leadership:Project Management Computing.

www.wileyeurope.com/college/burke

9780470851241 • 384pp • 2003Pbk • £34.99/€42.00


MANAGEMENT & DECISION SCIENCE

Making Better DecisionsDecision Theory in PracticeITZHAK GILBOA, Tel Aviv University, Israel

“Written by a leading authority and teacher in the area of decision theory, this is a terrific combinedtextbook–handbook for students and practitioners of management. Indeed, it is a terrific book for everyoneinterested in ‘making better decisions.’” – ADAM BRANDENBURGER, New York University, USA

Making Better Decisions: Decision Theory in Practice introduces readers to some of the principal ideasfrom decision theory and examines how they might help us make better decisions.

Features:

• Presentation of material encourages readers to imagine a situation and make a decision or a judgment.

• Offers a broad coverage of the subject including major insights from several sub-disciplines:microeconomic theory, decision theory, game theory, social choice, statistics, psychology, and philosophy.

• Explains these insights informally in a language that has minimal mathematical notation or jargon, evenwhen describing and interpreting mathematical theorems.

• Critically assesses the theory presented within the text, as well as some of its critiques.

• Includes a web resource for teachers and students.

Contents: Background: Suggested Reading. Judgment and Choice Biases: Introduction; Problems – GroupA; Problems – Group B; Framing Effects; Brainstorming and Formal Models; Endowment Effect; Sunk Costs;Decision Trees; Representativeness Heuristic; Availability Heuristic; Anchoring; Mental Accounting; DynamicInconsistency; Exercises. Consuming Statistical Data: Introduction; Problems; Conditional Probabilities;Gambler’s Fallacy; Biased Samples; Regression to the Mean; Correlation and Causation; Statistical Significance;Bayesian and Classical Statistics; Exercises. Decisions under Risk: Introduction; Problems; The IndependenceAxiom; Von Neumann and Morgenstern’s Result; Measurement of Utility; Risk Aversion; Prospect Theory;Exercises. Decisions under Uncertainty: Introduction; Problems; Subjective Probability; Learning From the FactWe Know; Causality; The Sure Thing Principle; Alternative Models; Objective Probabilities; Exercises. Well-Beingand Happiness: Introduction; Problems – Group A; Problems – Group B; Well-Being; Measurement Issues;What’s Happiness?; Exercises; Appendix A: Optimal Choice; Appendix B: Probability and Statistics; Solutions.

www.wiley.com/college/gilboa

9781444336528 • 232pp • 2010Pbk • £19.99/€24.00

Decision Analysis for Management Judgment4th EditionPAUL GOODWIN, University of Bath Management School and GEORGE WRIGHT, Durham University,UK

Decision Analysis for Management Judgment is unique in its breadth of coverage of decision analysismethods. It covers both the psychological problems that are associated with unaided managerial decisionmaking and the decision analysis methods designed to overcome them. It is presented and explained in aclear, straightforward manner without using mathematical notation.

The fourth edition has been fully revised and updated and includes a number of changes to reflect the latestdevelopments in the field.


• A new chapter bringing together enhancements of the simple multi-attribute rating method (SMART) andalternatives, such as the AHP, Even-Swaps, and Macbeth.

• Asseses the merits of ‘snap decisions’ and choice architectures.

• Extended discussion of scenario planning, expert systems and linear models.

• New sections cover prediction markets, calibration of probabilities, and implementing the Delphi method.

Contents: Introduction; How people make decisions involving multiple objectives; Decisions involvingmultiple objectives: SMART; Decisions involving multiple objectives: Alternatives to SMART; Introduction toprobability; Decision making under uncertainty; Decision trees and influence diagrams; Applying simulationto decision problems; Revising judgments in the light of new information; Heuristics and biases in probabilityassessment; Methods for eliciting probabilities; Risk and uncertainty management; Decisions involving groupsof individuals; Resource allocation and negotiation problems; Decision framing and cognitive inertia; Scenarioplanning: an alternative way of dealing with uncertainty; Alternative decision-support systems andconclusions.

Resources: Lecturer Companion Site featuring teaching plans, slides, exercise answers and specimencoursework.

www.wiley.com/college/goodwin

9780470714393 • 468pp • 2009Pbk • £34.99/€42.00



Judgment in Managerial Decision Making 7th EditionMAX H. BAZERMAN, Harvard University and DON A. MOORE, Carnegie Mellon University, USA

Bazerman’s Judgment in Managerial Decision Making 7th Edition is a concise text that embeds behavioraldecision research into the organizational realm by examining judgment in a variety of managerial contexts.

Features:

• Discusses the motivational and emotional influences that effect decision making.

• Delves into the fairness and ethics involved in the decision-making process.

• Integrates numerous hands-on decision exercises and examples that will help readers enhance the qualityof their managerial judgment.

• Provides tips and techniques on how to make rational decisions during negotiations.

• Presents seven critical strategies for improving decision making.

Contents: Chapter 1: Introduction to Managerial Decision Making Chapter 2: Common Biases Chapter 3:Bounded Awareness Chapter 4: Framing and Reversals of Preference Chapter 5: Motivational and EmotionalInfluences on Decision Making Chapter 6: The Escalation of Commitment Chapter 7: Fairness and Ethics inDecision Making Chapter 8: Common Investment Mistakes Chapter 9: Making Rational Decisions inNegotiation Chapter 10: Negotiator Cognition Chapter 11: Seven Strategies for Improving Decision Making.

Resources: Instructor companion website with testbank.

www.wiley.com/college/bazerman

9780470049457 • 230pp • 2008Hbk • £32.99/€39.60

Management ScienceThe Art of Modeling with Spreadsheets

3rd EditionSTEPHEN G. POWELL and KENNETH R. BAKER, Dartmouth College, Hanover, USA

Now in its third edition, Powell and Baker’s Management Science provides students and business analystswith the technical knowledge and skill needed to develop real expertise in business modeling. In this book,the authors cover spreadsheet engineering, management science, and the modeling craft.


• Risk Solver Platform used instead of Crystal Ball, Premium Solver, Sensitivity Toolkit, and Treeplan.

• Use of Excel 2010 to show examples of spreadsheet modeling.

• New Chapter 14 on Evolutionary Solver.

• Revised Chapter 17 on Simulation Optimization.

Powerful Software Accompanying the Text:

• Users of this text have access to spreadsheet files for all the models presented in the text, as well as to thefollowing software applications:

• Risk Solver Platform for Education from Frontline Systems is used for linear and nonlinear optimization,which is the topic of Chapters 10-13, and is revisited briefly in Chapter 16.

Contents: Introduction; Modeling in a Problem-Solving Framework; Basic Excel Skills; Advanced Excel Skills;Spreadsheet Engineering; Analysis using Spreadsheets; Data Analysis for Modeling; Regression Analysis;Short-term Forecasting; Nonlinear Optimization; Linear Optimization; Optimization of Network Models;Integer Optimization; Optimization of Non-smooth Models; Decision Analysis; Monte Carlo Simulation;Optimization in Simulation; Modeling Cases; Appendix: Basic Probability Concepts.

Resources: Instructor and Student Companion websites.

www.wiley.com/college/powell

9780470530672 • 528pp • 2010Hbk • £46.99/€56.40

Judgment andDecision MakingDAVID HARDMAN, LondonMetropolitan University, UK

Judgment and Decision Making is arefreshingly accessible text that exploresthe wide variety of ways people makejudgments. It examines assessments ofprobability, frequency, and causation; aswell as how decisions are rendered underconditions of risk and uncertainty. Topicscovered include dynamic, everyday, andgroup decision making; individualdifferences; and the nature of mind andbrain in relation to judgment and decisionmaking. The latest addition to the BPSTextbooks in Psychology series, thisthorough text provides a succinct, reader-friendly account of the field of judgmentand decision making.

Features:

• Features up-to-date theoretical coverage,including perspectives from evolutionarypsychology and neuroscience.

• Covers dynamic decision making,everyday decision making, individualdifferences, group decision making, andthe nature of mind and brain in relationto judgment and decision making.

• Illustrates key concepts with boxed casestudies and cartoons.

Contents: Introduction; The nature andanalysis of judgment; Judging probabilityand frequency; Judgemental distortions:the anchoring and adjustment heuristicand hindsight-bias; Arguments andevidence; Covariation, causation andcounterfactual thinking; Decision makingunder risk and uncertainty; Preference andchoice; Confidence and optimism;Judgement and choice over time; Dynamicdecisions and high stakes: where real lifemeets the laboratory; Decision making ingroups and teams; Cooperation andcoordination; Intuition, reflective thinking,and the brain.

www.wileyeurope.com/college/hardman

9781405123983 • 232pp • 2009 • Pbk£24.99/€30.00

SERIES: BPS Textbooks in Psychology

ManagementScience in PracticeTERRY WILLIAMS, University ofSouthampton, UK

Written for students studyingmanagement science / operationalresearch, Management Science inPractice takes a fundamental look at whatmanagement science is and how it can bepracticed in today’s managementenvironment. In doing so, it:

• Provides an underlying philosophy ofhow organisations operate and howanalysts interact with organisations.

• Describes the analysis toolbox used byManagement Science professionals.

• Covers multi-methodology, problemstructuring techniques and analysistechniques.

• Offers guidance about the practicalitiesof real-life consulting and focuses onthe key practical skills needed.

Contents: About this book. Part I: Management Science: What isManagement Science?; ManagementScience interventions. Part 2: ModellingTechniques: Problem structuringtechniques; Multi-methodology; Analysistechniques. Part 3: Practical Skills: The proposal stage; Data; Appropriatemodeling; Creativity; Ancilliary practicalskills. Part 4: Practice: OR/MS groups;Ethics; Reflective practice. The final note:the future. References.

www.wiley.com/college/williams

9780470026649 • 342pp • 2008 • Pbk£29.99/€36.00

Rational DecisionMaking forManagers An IntroductionSARAH KEAST and MICHAEL TOWLER,University of Plymouth, UK

The primary aim of this text is to providestudents with a basic and conciseunderstanding of rational decision makingtechniques and also to help them torecognise when they are appropriate.Once students have this ability they thenneed to be able to identify thecharacteristics of the decision to be madeto guide them in their choice oftechniques.

Features:

• Separate chapters on robustnessanalysis and game theory.

• Rather than presenting techniques bysimilarity of methods the book aims toshow the characteristics of thedecisions that can be informed by theuse of the particular techniques.

• A concise mathematical appendix.

Contents: Preface Chapter 1 Introductionto Choice Part One One-Off and RepeatDecisions Chapter 2 Pay-off MatricesChapter 3 Linear Programming Chapter 4Inventory Management Chapter 5Simultaneous Move Games Part TwoSequential Decisions Chapter 6 RobustnessAnalysis Chapter 7 Decision Tree AnalysisChapter 8 Sequential Move Games PartThree Possible Futures Chapter 9 SimpleTime Series Forecasting Chapter 10Qualitative Forecasting AppendixMathematical Reminders.

www.wileyeurope.com/college/keast

9780470519653 • 352pp • 2009 • Pbk£33.99/€40.80



The only series tobe approved by the

BRITISHPSYCHOLOGICAL

SOCIETY

Tools for ThinkingModelling in ManagementScience

3rd EditionMICHAEL PIDD, Lancaster University, UK

Written by Mike Pidd, a managementteacher and consultant with over 30 yearsof experience, the third edition of Tools forThinking builds on the successes of theprevious two editions. It creates a bridgebetween the soft and hard (OperationsResearch) OR schools of thought andprovides an empirically based framework inwhich to place them. Focusing onmodelling as an activity, rather than onmodels and techniques, the author showshow models can be employed to explorepossible future scenarios and to makesense of managerial vision.

This new edition:

• Has been fully revised and updatedwithout changing its focus.

• Contains a new chapter on DecisionAnalysis.

• Includes up-to-date examples usingpopular softwares, such as PrecisionTree, @Risk and Micro Saint Sharp, toillustrate how these help in developingand using management science modelsas tools for thinking.

Contents: Part I – Modelling InManagement Science: Models asconvenient worlds; Management Science –making sense of strategic vision; Chapter3 Problems, problems…; Some principlesof modelling; Part II – InterpretiveModelling – Soft Management Science:Soft systems methodology; Cognitivemapping, SODA and Journey Making;System dynamics; Decision analysis; Part III – Mathematical And LogicalModelling: Optimization modelling –linear programming; Computer simulation– visual interactive modelling and MonteCarlo simulation; Heuristic search; Part IV– Model Assessment And Validation:Model assessment and validation.

www.wileyeurope.com/college/pidd

9780470721421 • 304pp • 2009 • Pbk£32.99/€39.60

Learning for ActionA Short Definitive Account ofSoft Systems Methodology and its use for Practitioners,Teachers and Students PETER CHECKLAND, University ofLancaster, UK, JOHN POULTER,Practitioner of SSM

From the father of Soft SystemsMethodology (SSM), Peter Checkland,comes a new, accessible text which clearlyand concisely looks at SSM. The bookleaves out all of the development detailand historical/intellectual material whichcan be found in Checkland’s other classicworks, but contains the practical essentialsthat will allow teachers to teach SSMaccurately and students to learn it withreal understanding.

Features:

• Short and definitive account of SSMcontaining the practical essentials.

• Written with great clarity and presentedin a reader-friendly way.

• Contains examples of SSM in action.

• Includes cases.

Brief Contents: Preamble: A Ten-MinuteAccount of Soft Systems Methodology For Very Busy People. Introduction. Part 1 The Nature of SSM: Chapter 1 A SkeletonAccount of SSM As A Whole. Chapter 2 A Fleshed-Out Account of SSM. Part 2SSM In Action: Chapter 3 SSM in Action in Management Situations. Chapter 4 SSM In Action in The Field OfInformation Systems. Chapter 5 SSM:Misunderstandings and Craft Skills. Part 3Summing Up: Chapter 6 SSM as a Whole– Some Reminders. Approaching SSM: The Mindset. SSM: An Aide Memoire.

www.wileyeurope.com/college/checkland

9780470025543 • 224pp • 2006 • Pbk£24.99/€30.00

StrategicModelling andBusiness DynamicsA Feedback Systems Approach JOHN MORECROFT, London BusinessSchool, UK

This book introduces the system dynamicsapproach to modelling strategic problemsin business and society, based on theauthor’s successful MBA course at LondonBusiness School. The book covers allstages of model building (from conceptualto technical) including problemarticulation, mapping, equationformulation and simulation. It includes arange of in-depth practical examples thatvividly illustrate important or puzzlingdynamics in business, society and everydaylife (e.g. drug-related crime, managedmarket growth leading to prematuredecline and housing etc).

Features:

• Provides a concise and accessibleintroduction to systems dynamics.

• A CD is packaged with the bookfeaturing gaming simulators andmicroworlds.

Brief Contents: Background andMotivation; Puzzling Performance OverTime; Systems, Feedback and PuzzlingPerformance; Modelling Dynamic Systems;Cyclical Dynamics and the Process of ModelBuilding; Managing Business Growth;Resource Building, Firm Performance andCompetitive Advantage; Multi-FirmCompetitive Dynamics; Cyclical IndustryDynamics: The Art of Balancing Supply andDemand; Model Validity, Mental Modelsand Learning; Public Sector Applications ofStrategic Modelling.

www.wiley.com/college/morecroft

9780470012864 • 448pp • 2007 • Pbk£38.99/€46.80



Rational Analysisfor a ProblematicWorld RevisitedProblem Structuring Methods for Complexity, Uncertainty and Conflict

2nd EditionEdited by JONATHAN ROSENHEAD,London School of Economics andJOHN MINGERS, Warwick BusinessSchool, UK

This book presents the most influentialmethods and describes the principles onwhich the method operates, the steps andstages of the analysis and their relation tothe decision making process. Each methodis illustrated by a case study.

Features:

• Brings together contributions from themost influential thinkers, includingCheckland and Eden.

• Combines theory and practice andupdated methods.

Contents: Introduction; SODA (Colin Eden). SSM (Peter Checkland);Strategic Choice (John Friend and Allen Hickling); Robustness Analysis(Jonathan Rosenhead with Hin Yan Wong);Drama Theory (Peter Bennett and NigelHoward); Related Methods (John Mingersand Jonathan Rosenhead); CombiningMethods (John Mingers); CombiningMethods case study (Richard Ormerod);Conclusions.

www.wileyeurope.com/college/rosenhead

9780471495239 • 384pp • 2001 • Pbk£34.99/€42.00

Systems Thinking,Systems PracticePETER CHECKLAND, University ofLancaster, UK

Peter Checkland fundamentally re-examines systems ideas, discussing theinteraction between theory and practice of problem-solving methodology, andintroduces a new methodology.

This paperback reissue includes a brandnew section exploring the enhancedrelevance of SSM today.

“The book that began the movementtoward soft systems enquiries.”

HUGH MISER

Contents: Part I: Holism and SystemsPractice: The Systems Language; AppliedSystems Thinking; Creativity and Systems;Part II: Systems Approaches: Type AImproving Goal Seeking and Viability;Hard Systems Thinking; System Dynamics:The Fifth Discipline; OrganizationalCybernetics; Complexity Theory; StrategicAssumption Surfacing and Testing;Interactive Planning; Soft SystemsMethodology; Critical Systems Heuristics;Team Syntegrity; Postmodern SystemsThinking; Part III: Creative Holism: TotalSystems Intervention; Critical SystemsPractice; References; Conclusion; Index.


9780471986065 • 416pp • 1999 • Pbk£32.99/€39.60

Systems ThinkingCreative Holism for Managers MICHAEL C. JACKSON, University ofHull, UK

Jackson’s new book responds to thegrowing interest in systems ideas andtheir application, and builds on thesuccess of his previous work with Bob Flood: Creative Problem Solving.

This book is different from existing texts inthe systems field – it provides a clearintroduction to the origins of systemsthinking, concepts and the developmentof applied systems thinking and offers anaccount of ‘critical systems practice’ whichdemonstrates how other systemsmethodologies, model and methods canbe used in combination.

Contents: Preface, Learning Outcomesintroduction, The Birth and Developmentof Systems Thinking, Applied SystemsThinking, Creativity and the Use ofSystems Ideas, System Dynamics and theFifth Discipline, Viable Systems Diagnosis,Chaos and Complexity Theory, StrategicAssumption Surfacing and Testing (SAST),Interactive Planning, Soft SystemsMethodolgy (SSM), Critical SystemsHeuristics, Critical Systems Practice / TotalSystems Intervention (TSI), Exercise:Ambleside Case Study, Conclusion,Specimen Exam Questions.

www.wiley.com/college/jackson

9780470845226 • 376pp • 2003 • Hbk£35.99/€43.20



Soft SystemsMethodology inAction2nd EditionPETER CHECKLAND, University ofLancaster and JIM SCHOLES,Independent Consultant, UK

Thirty years ago Peter Checkland set outto test whether the Systems Engineering(SE) approach, successful in technicalproblems, could be used by managers tocope with the unfolding complexities ofeveryday life. His findings were revealed inSystems Thinking, Systems Practice.

In this paperback reissue of his secondclassic of systems literature, againfeaturing the excerpted new section,Checkland develops his ideas to showhow the principles have been extended byuse in industry. Case studies are used toshow how SSM can be applied and whatlessons can be learned from its applicationin different areas.

“Checkland appears to have developed ahabit of writing seminal publications nearthe start of each decade which establishthe basis and framework for systemsmethodology research for that decade.”

HAMISH RENNIE

Contents: The Emergence of SoftSystems Thinking; Soft SystemsMethodology the Context; Conclusion;Appendix; Bibliography; Indexes.


9780471986058 • 418pp • 1999 • Pbk£32.99/€39.60

Model Building inMathematicalProgramming4th EditionH. PAUL WILLIAMS, London School ofEconomics, UK

This definitive and well known guidediscusses general principles of modelbuilding in mathematical programmingand shows how they can be applied usingpractical problems in a range of contexts.Suggested formulations and solutions areprovided, together with somecomputational experience to familiarisereaders with the computational difficultyof different types of model.

Features:

• Includes new sections, five newproblems and other modifications tobring it right up-to-date. These includecoverage of Yield Management andData Envelopment Analysis.

Contents: Solving MathematicalProgramming Models; Building LinearProgramming Models; Structured LinearProgramming Models; Applications andSpecial Types of MathematicalProgramming Model; Interpreting andUsing the Solution of a LinearProgramming Model; Non-linear Models;Integer Programming; Building IntegerProgramming Models; TheImplementation of a MathematicalProgramming System of Planning; The Problems; Formulation and Discussionof Problems; Solutions to Problems;References; Indexes.

www.wiley.com/college/williams

9780471997887 • 368pp • 1999 • Pbk£34.99/€42.00

ForecastingMethods and Applications

3rd EditionS. MAKRIDAKIS, INSEAD, S.C. WHEELWRIGHT, HarvardUniversity, USA and R. HYNDMAN,Monash University, Australia

Features:

• Adopts a managerial, businessorientation instead of a mathematical,research focus.

• Places an unmistakable emphasis onthe practical uses of forecasting.

• Comprehensive coverage provided onboth quantitative and qualitativeforecasting techniques.

• Includes many new developments inforecasting methodology and practice.

• All data sets used in this book areavailable online.

Contents: The Forecasting Perspective;Basic Forecasting Tools; Time-SeriesDecomposition; Exponential SmoothingMethods; Simple Regression; MultipleRegression; The Box-Jenkins (ARIMA)Method; Advanced Forecasting Models;State Space Models; JudgmentalForecasting; Comparison and Selection ofForecasting Methods and Combining;Implementing Forecasting in theOrganization; Appendices.

www.wileyeurope.com/college/makridakis

9780471532330 • 656pp • 1998 • Hbk£47.99/€57.60



Research Methods for Business: A Skill Building Approach, 5th Editionprovides a concise and straightforward introduction for students to theworld of business research. The skill building approach provides studentswith practical perspectives on how research can be applied in real business situations.

Maintaining Uma Sekaran’s popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present anup-to-date guide on business research for the aspiring future manager.


• A new chapter on qualitative data analysis, featuring a case study of theresearch process.

• The chapters on scientific investigation, the broad problem area anddefining the problem statement, measurement of variables, experimentaldesigns, sampling, and quantitative data analysis have all beensubstantially revised.

• Additional real-life cases have been included and examples are taken fromEurope, Asia and the US to give students a comprehensive view ofmodern business research methods.

Brief Contents: Introduction to Research; Scientific Investigation; The Research Process: The Broad Problem Area and Defining the ProblemStatement; The Research process: Theoretical Framework HypothesisDevelopment; The Research Process: Elements of Research Design;Measurements of Variables: Operational Definition; Measurement: Scaling,Reliability, Validity; Data Collection Methods; Experimental Designs;Sampling; Quantitative Data Analysis; Quantitative Data Analysis –Part 2: Hypothesis Testing; Qualitative Data Analysis; The Research Report.

Resources: This text is supplemented by a companion website atwww.wiley.com/college/sekaran which includes:

A fully updated Instructor’s Guide, Data sets, PowerPoint lecture slides foreach chapter, Testbank with multiple choice, true false, short answer andessay questions, Self-test quizzes, SPSS tutorial videos for students.

www.wiley.com/college/sekaran


QUANTITATIVE METHODS FOR BUSINESS & MANAGEMENT

Research Methodsfor BusinessA Skill Building Approach

5th Edition

UMA SEKARAN, Southern Illinois University, USA andROGER BOUGIE, Tilburg University, The Netherlands

Now Available Online…31 new videos detailing how to use SPSS!

For futher details go to:www.wiley.com/college/sekaran

9780470744796488pp2009Pbk£38.99/€46.80



Essential Mathematics for Economics and Business3rd EditionTERESA BRADLEY, Limerick Institute of Technology, Ireland

Essential Mathematics for Economics and Business has become established as one of the leading introductorytextbooks on mathematics for students of these subjects. It combines a non-rigorous approach to mathematicswith applications in economics and business. The fundamental mathematical concepts are explained as simplyand briefly as possible, using a wide selection of worked examples, graphs and real-world applications.

Features:

• Assumes little in the way of prerequisites but also provides a sound preparation for more advanced work.

• Building up gently from a low level, the author provides a clear, systematic coverage of the keymathematical subjects required by those studying Economics or Business.

• All methods are illustrated by well-chosen examples and exercises.

• The book’s careful arrangement enables it to be used in a variety of course formats – for students withand without prior knowledge of the subject – as well as for reference and self-study.

• Clear Indications of which sections are “essential” and which are “further studies/applications”.


• An introduction to the use of financial tables.

• A new section on manipulating equations and formulae.

• Now in 2-colour with improved page design.

• Improved and updated online supplementary material for both students and lecturers.

Contents: Introduction; Mathematical preliminaries; The straight line and applications; Simultaneousequations; Non-linear functions and applications; Financial Mathematics; Introduction to differentiation andapplications; Functions of several variables; Integration and applications; Linear algebra and applications;Difference equations; Solutions to progress exercises; Bibliography; List of Worked Examples; Index.

www.wiley.com/college/bradley

9780470018569 • 656pp • 2008Pbk • £36.99/€44.40

Essential Statistics for Economics, Business and Management TERESA BRADLEY, Limerick Institute of Technology, Ireland

Aimed at introductory undergraduate courses, this text assumes no prior knowledge of statistics. It is alsohighly relevant for the statistics component of courses in quantitative methods.

The style of this book is similar to that of the highly successful Essential Mathematics for Economics andBusiness also by Teresa Bradley, with numerous worked examples integrated throughout.

Partial Contents: Introduction: An overview of statistics; evolution of statistics as a scientific discipline;statistics in social sciences; business; economics; engineering; research; Role of statistics in Quality; Use andmisuse of statistics; Descriptive statistics I: Data collection; summary statistics; measures of dispersion;graphical presentation; Descriptive statistics II: Regression and correlation; rank correlation; Time Series; Indexnumbers; Probability I: Axioms of probability; independent, mutually exclusive and dependent events; ANDand OR rules; Baye’s Theorem; Probability II: Probability distributions; Empirical univariate and bivariatedistributions; Probability distributions; Discrete uniform; Binomial; Poisson Continuous; Normal; Exponential;Functions of random variables Expected values. means; variance; covariance; Sums and difference of normalindependent random variables; Part II: Statistical Inference: Populations and samples; point estimators;desirable properties of point estimators; central limit theorem; sampling distributions of means andproportions; Confidence intervals; Means; difference between means (paired and independent samples)based on large and small samples; Proportions and difference between proportions; Variance; Basic controlcharts for means; Tests of Hypothesis for means, proportions, difference between means, difference betweenproportions, variance, equality of variance; Type I and Type II errors; p-values; Power of a test; OC curve; Chi-squared tests; equality of several proportions; goodness of fit; independence; homogeneity of two or morepopulations; Regression and correlation analysis; simple linear regression model; tests for linear relationship;confidence intervals; Analysis of variance; One-way analysis; two-way analysis with and without interaction;simultaneous confidence intervals; Use of calculators; Excel; Minitab; Sources of data; Industry; CSO; Surveys.

www.wiley.com/college/bradley

9780470850794 • 674pp • 2007Pbk • £35.99/€43.20



Applied Business StatisticsMaking Better Business Decisions

6th EditionKEN BLACK, University of Houston, USA

Widely recognized for its effective pedagogy and well-liked for its user-friendly, flowing style, AppliedBusiness Statistics: Making Better Business Decisions guides students through the business statisticscourse clearly and comprehensively.

Award-winning professor and author Ken Black has applied his Ph.D. in business administration inmanagement science, Ph.D. in educational research, and decades of teaching all levels of statistics,forecasting, and management courses into a single text. At its foundation is a comprehensive and formulaic integration of problem solving via conceptual and practice questions. Well-written and energetic,Business Statistics, 6e enables lecturers to facilitate a highly successful, mathematically appropriateexperience for all business statistics students.

Contents: Part I – Introduction: Introduction to Statistics; Charts and Graphs; Descriptive Statistics;Probability. Part II – The Distributions: Discrete Distributions; Continuous Distributions; Sampling andSampling Distributions. Part III – Making Inferences about Population Parameters: Statistical Inference:Estimation for Single Populations; Statistical Inference: Hypothesis Testing for Single Populations; StatisticalInferences about Two Populations; Analysis of Variance and Design of Experiments; Simple RegressionAnalysis and Correlation; Multiple Regression Analysis. Part IV – Regression Analysis and Forecasting:Building Multiple Regression Models; Time-Series Forecasting and Index Numbers; Analysis of CategoricalData; Nonparametric Statistics; Statistical Quality Control.

Resources: The new 6th Edition offers an unparalleled Resource package that is fully integrated inWileyPLUS, which contains everything students need to achieve academic success: the full e-book, a dozenVideo Tutorials, a Tree Taxonomy Diagram, improved visuals, problems, exercises, and data outputs based ona new scientific method-based, and much more.

www.wiley.com/college/black

9780470505885 • 880pp • 2010Pbk • £49.99/€60.00

SPSSAnalysis Without Anguish Using SPSS Version 17.0 for Windows SHERIDAN J. COAKES, Coakes Consulting, Sydney, Australia

This latest edition of SPSS: Analysis Without Anguish is based on Version 17.0 of SPSS for Windows. SPSSis a sophisticated piece of software used by social scientists and related professionals for statistical analysis.

Always popular in previous editions, this text continues to address the needs of all users of SPSS software. Itserves as a practical introduction to new users and also allows those wishing to undertake more advancedanalysis to work their way systematically through each stage. Extensive use of screen displays and a range ofstep-by-step working and practice examples remain as features of the workbook.

SPSS Version 17.0 for Windows offers greater accessibility to both beginner and more experienced users,including statistical programmers. This new version also offers improved research and reporting tools such as:

• A greatly improved syntax editor which colour codes and highlights commands, subcommands andkeywords; as well as auto-completion of syntax strings and use of a gutter (a side panel that is used todisplay line numbers and break points).

• Greater user accessibility around data reporting and output management, including more options forexporting outputs into Microsoft Office products such as Microsoft Excel spreadsheets.

• A new codebook procedure which allows users to automatically create a codebook describing theirdataset. This codebook contains dictionary information such as variable names and labels, missing valuesand frequencies; thus eliminating the need of creating one manually from the beginning.

• A spell check function for string variables.

Contents: Section One – How to use SPSS: Introduction to SPSS; Preparation of data files; Data screeningand transformation; Descriptive statistics; Correlation; T-tests; One-way between groups ANOVA with post-hoc comparisons; One-way between groups ANOVA with planned comparisons; Two-way betweengroups ANOVA; One-way repeated measures ANOVA; Two-way repeated measures ANOVA; Trend analysis;Mixed/split plot design SPANOVA; One-way analysis of covariance ANCOVA; Reliability analysis; Factoranalysis; Multiple regression; Multiple analysis of variance (MANOVA); Non-parametric techniques; Multipleresponse and multiple dichotomy analysis; Multidimensional scaling; Working with output. Section Two –Analysing data with SPSS: Introduction and research questions; Practicing analytical techniques. Section Three – Further practice: Extra practice.

www.wileyeurope.com/college/coakes

9781742165462 • 300pp • 2010Pbk • £24.99/€30.00

IntroductoryStatistics forBusiness andEconomics4th EditionT.H. WONNACOTT andR.J. WONNACOTT, both of Universityof Western Ontario, Canada

This classic text teaches via goodorganization, clarity of presentation andstrong problems. The integrativepresentation of topics encourages anintuitive understanding of each statisticaltechnique and analytical objective.

The Fourth Edition includes new sectionson graphs, robust estimation, expectedvalue and the bootstrap, in addition tonew material on the use of computers.The regression model is well covered,including both nonlinear and multipleregression. The chapters contain manyreal-life examples and are relatively self-contained, making adaptable to a varietyof courses.

Contents: Basic Probability and Statistics;Inference for Means and Proportions;Regression: Relating Two or MoreVariables; Topics in Classical and BayesianInference; Special Topics for Business andEconomics.

Resources: Teacher’s Manual.

www.wileyeurope.com/college/wonnacott

9780471615170 • 832pp • 1990 • Hbk£47.99/€57.60

IntroductoryStatistics5th EditionT.H. WONNACOTT andR.J. WONNACOTT, both of Universityof Western Ontario, Canada

An updated and revised edition of thepopular introduction to statistics forstudents of economics or business,suitable for a one- or two-semester course.

This text presents an approach that isgenerally available only in much moreadvanced texts, yet uses the simplestmathematics consistent with a soundpresentation. The Fifth Edition includes awealth of new problems and examples(many of them real-life problems drawnfrom the literature) to support thetheoretical discussion. Emphasizes theregression model, including nonlinear andmultiple regression. Topics covered includerandomization to eliminate bias,exploratory data analysis, graphs, expectedvalue in bidding, the bootstrap, pathanalysis, robust estimation, maximumlikelihood estimation and Bayesianestimation and decisions.

Contents: BASIC PROBABILITY ANDSTATISTICS. The Nature of Statistics.Descriptive Statistics. Probability.Probability Distributions. Two RandomVariables. INFERENCE FOR MEANS ANDPROPORTIONS. Sampling. PointEstimation. Confidence Intervals.Hypothesis Testing. Analysis of Variance(ANOVA). REGRESSION: RELATING TWOOR MORE VARIABLES. Fitting a Line.Simple Regression. Multiple Regression.Regression Extensions. Correlation. TOPICSIN CLASSICAL AND BAYESIAN INFERENCE.Nonparametric and Robust Statistics. Chi-Square Tests. Maximum LikelihoodEstimation. Bayesian Inference. BayesianDecision Theory. Appendices. Tables.References. Answers to Odd-NumberedProblems. Glossary of Common Symbols.

www.wileyeurope.com/college/wonnacott

9780471615187 • 736pp • 1990 • Hbk£47.99/€57.60

Mathematical Toolsfor EconomicsDARRELL A. TURKINGTON, University ofWestern Australia, Australia

Mathematical Tools for Economicsprovides an affordable, short, andaccessible textbook for those requiring anintermediate, semester-length treatment.

Designed to demonstrate the essentialmathematical concepts – comprehensivelyand economically – without re-teachingbasic material or labouring oversuperfluous ideas, this text locates thenecessary information in a practicaleconomics context. Utilizing clearexposition and dynamic pedagogicalfeatures, this book provides students withthe analytical skills they need to bettergrasp their field of study.

Brief Contents: Part I: Matrix Algebraand Linear Economic Moders: MatrixAlgebra; Simultaneous Linear Equations;Linear Economic Models; Quadratic Formsand Positive Definite Matrices. Part II: Functions of Many Variables and Optimization: Functions of ManyVariables; Optimization; ComparativeStatic Analysis in Optimization Problems.Part III: Dynamic Analysis: Integration;Continuous Time: Differential Equations;Discrete Time: Difference Equations;Dynamic Optimization; Further Reading.

www.wileyeurope.com/college/turkington

9781405133814 • 365pp • 2006 • Pbk£19.99/€24.00



Information technology has changed how businesses operate and succeed intodays global economy. Organizations can now use IT to transform themselvesand achieve a tremendous competitive advantage. Information Technology for Management: Transforming Organizations in the Digital Economy,7th Edition highlights how this new technology is changing the current businessenvironment and what effect it has on todays students.

The text addresses the major principles of MIS in order to prepare managers tounderstand the role of information technology in the digital economy. Revised andupdated for a second/third year undergraduate or MBA course the 7th Editiongives students what they need to succeed in the emerging digital economy.

• Streamlined text – duplications eliminated, reducing the size of most chaptersas well as the number of topics covered.

• How IT Benefits You boxes summarise key points at the end of each chapter foreach business subject, and icons throughout the text alert students to relatedfunctional areas.

• Global Perspective – Completely revised chapter on global information systems.

• In-depth coverage of cutting edge topics like green computing, social and viralmarketing, and emerging information security risks, e.g., crimeservers and IShighjacking.

• Media Resource Library provides links to videos, animations, cases, and otherweb resources to help engage students in IT. Each Media Resource includeslecture lead-ins, class discussion questions, and assessment questions.

Brief Contents: IT Support of Organizational Performance; InformationTechnologies; Data Management; Networking Discovery, Communication,Collaboration; E-Business; Wireless; Transaction Processing & Functional Areas;Enterprise Systems; IOS and Global IS; KM; Business Intelligence and PerformanceManagement; Managerial Decision Making; Using IT for Strategic Advantage; Econ;Acquiring & Developing Systems; Security; Impacts.

Resources: WileyPLUS, a powerful online tool that provides an integrated suiteof teaching and learning resources in one easy-to-use website complete with anonline version of the text.

Instructor and Student Companion websites including instructors manual, test bank, powerpoint slides, self quizzing, animations, tech guides, cases and simulations.

www.wiley.com/college/turban


9780470400326672pp2009Pbk£48.99/€58.80

BUSINESS INFORMATION SYSTEMS& INFORMATION TECHNOLOGY

InformationTechnology forManagementTransforming Organizations in the Digital Economy

7th Edition

EFRAIM TURBAN, California State University at LongBeach, LINDA VOLONINO, Georgia State University,USA

Also Available:

Related 1st Year introductory Text…

Introduction to Information Systems: Enabling and Transforming Business, 3rd Edition by R. KELLY RAINER and CASEY G. CEGIELSKI -9780470553107

Integrated Business Processes with ERP Systems covers the key processessupported by modern ERP systems. The textbook and WileyPLUS online course is designed for use as both a reference guide and a conceptual resource forstudents taking ERP-focused courses at SAP University Alliance schools, over 900 colleges and universities worldwide. (uac.sap.com)

It examines in depth the core concepts applicable to all ERP environments, and it explains how those concepts can be utilized to implement businessprocesses in SAP systems.

Features:

• Integrated Process Approach – The book approaches ERP topics using anintegrated process perspective of the firm. Each process is discussed within thecontext of its execution across functional areas in the company, with specialemphasis on the role of data in managing the coordination between activitiesand groups. Students will gain a deep appreciation for the role of enterprisesystems in efficiently managing processes from multiple functional perspectives.

• Running Case Study – Many key examples, demonstrations, and assignmentsincorporated throughout the book are based on a fictional company, GlobalBike Incorporated (GBI). GBI exists virtually in the GBI ERP system, which will beused to provide hands-on experience with executing the various processes inSAP ERP.

• Real-World Examples – In addition to the integrated approach and the GBIcase study, the text includes multiple scenarios that demonstrate howbusinesses actually utilize ERP capabilities. Examples of both positive andnegative issues associated with enterprise systems are integrated throughoutthe chapters to illustrate the concepts with real-world experiences.

• WileyPLUS resources include the complete book online, recordeddemonstrations of each key activity, and interactive hands-on assignmentsusing the SAP platform.

• Instructor’s material will provide extensive support for professors to helpteach the course. Authors will provide “train the trainers” sessions.

Resources: WileyPLUS. Instructor and Student Companion websites.

www.wiley.com/college/magal


Contents:

• Introduction to Business Processes.

• Introduction to Enterprise Systems.

• Introduction to Accounting.

• The Procurement Process.

• The Fulfillment Process.

• The Production Process.

• Inventory and Warehouse Management.

• Material Planning.

• Integrated Process.

Online-only chapters:

• Enterprise Asset Management and CustomerService.

• Management Accounting; Human CapitalManagement.

• Life Cycle Data Management.

• Project Management.

• BI/Analytics.

9780470478448800ppMarch 2011Hbk£44.99/€54.00


Integrated BusinessProcesses with ERP SystemsSIMHA MAGAL, Grand Valley State University, USA andJEFFREY WORD, SAP

NEW!

Essentials ofBusiness Processes and InformationSystems SIMHA MAGAL, Grand Valley StateUniversity, USA and JEFFREY WORD, SAP

Written in partnership with SAP, this is thefirst IS book that provides the rightintroductory content and combines it withhands-on practice in the form of asimulated SAP environment. It also offersa unique perspective by discussing boththe typical processes in organizations andthe role of information systems insupporting these processes. Readers learnabout the steps that enable businesses tofunction and the enterprise softwareneeded for the successful execution andmanagement of those operations.

Features:

• Discusses many of the critical processesfound in modern organizations in termsof the physical flow (tasks), data flow,document flow and information flow.

• Challenges the reader to first create theprocess flowcharts, documents and keydata associated with business processeson paper.

• Integrates a detailed case studythroughout the chapters that describesa manufacturing organization in detailin terms of its customers, suppliers,products, process and more.

Brief Contents: Organizations, Processes and Information; Key Conceptsin Enterprise Systems; The ProcurementProcess; The Fulfilment Process; TheProduction Process; The IntegratedProcess.


WileyPLUS, a powerful online tool thatprovides an integrated suite of teachingand learning resources in one easy-to-usewebsite.

www.wiley.com/college/magal

9780470230596 • 252pp • 2008 • Pbk£22.99/€27.60

Strategic Planningfor InformationSystems 3rd EditionJOHN WARD and JOE PEPPARD, bothof Cranfield School of Management,UK

Best selling Strategic Planning forInformation Systems explores the impactthat information systems (IS) andinformation technology (IT) have onbusiness performance and thecontribution that they make to thestrategic options of organisations.

In a clear and straightforward way, thebook describes tools, techniques andmanagement frameworks to both alignstrategies for IS and IT with businessstrategy, as well as seek out newopportunities through innovativedeployment of technology.

Brief Contents: The Evolving Role ofInformation Systems and Technology inOrganizations: A Strategic Perspective; An Overview of Business StrategyConcepts and the IS/IT StrategyImplications; Developing an IS/IT Strategy:Establishing Effective Processes; IS/ITStrategic Analysis: Assessing andUnderstanding the Current Situation; IS/ITStrategic Analysis: Determining the FuturePotential; Determining the BusinessInformation Systems Strategy; Managingthe Applications Portfolio; StrategicManagement of IS/IT: Organizing andResourcing; Managing Investments inInformation Systems and Technology;Strategies for Information Management:Towards Knowledge Management;Managing the Supply of IT Services,Applications and Infrastructure; StrategicPlanning for Information Systems: Quo Vadis?

www.wiley.com/college/ward

9780470841471 • 640pp • 2002 • Hbk£36.99/€44.40

StrategicManagementInformation Systems 4th EditionKERI E. PEARLSON, Research Board andCAROL S. SAUNDERS, University ofCentral Florida, USA

In a concise, updated format, Pearlsonand Saunders provide a strategic approachto Information Systems for advancedundergraduate and MBA level courses oras a supplement for any course usingadditional cases and readings.

The text gives students the insights andknowledge they need to become activeparticipants in information systemsdecisions. By demonstrating how IT relatesto organizational design and businessstrategy, this title covers the essentialconcepts of MIS. Within the 4th Edition,students will also learn how to recognizeopportunities in the work environmentand apply current technologies ininnovative ways.

• Designed as a “foundation” book on ISconcepts, with which instructors canbuild their own selection of cases andreadings.

• Updated examples, plus addition ofglobal examples, cases, and issues.

• Expanded coverage of supply chain,resource-based view, organizational andnational culture, security, COBIT, andbuilding a business case.

Contents: The Information SystemsStrategy Triangle; Strategic Use ofInformation Resources; OrganizationalImpacts of Information Systems Use;Collaboration and the Design of Work;Information Technology and ChangingBusiness Processes; Architecture andInfrastructure; Sourcing; IT Governance;Using Information Ethically; Funding IT;Project Management; Business Intelligence.


www.wiley.com/college/pearlson

9780470400241 • 416pp • 2009 • Pbk£34.99/€42.00



Introduction toInformationSystemsEnabling and TransformingBusiness, 3rd Edition R. KELLY RAINER and CASEY G. CEGIELSKI,both of Auburn University, USA

This new edition helps make InformationTechnology come alive in the classroom. It takes students where IT impactsbusiness, helping them understand howvaluable information technology is to theirfuture careers. It provides concise andaccessible coverage of core IT topics whileconnecting these topics to Accounting,Finance, Marketing, Management, HumanResources, and Operations, enablingstudents to discover how critical IT is toeach functional area and every business.

Features:

• Enables IT professionals to gaininvaluable information on how toconnect concepts to key business areas.

• Presents ‘Do It Yourself’ activities toshow how to apply the information onthe job.

• Explores how critical IT is to eachfunctional area and every business.

Contents: The Modern Organization inthe Global, Web-Based Environment;Information Systems: Concepts andManagement; Ethics, Privacy, andInformation Security; Data and KnowledgeManagement; Network Applications; E-Business and E-Commerce; Wireless,Mobile Computing, and Mobile Commerce;Organizational Information Systems;Customer Relation Management; SupplyChain Management; Managerial SupportSystems; Acquiring Information Systemsand Applications. Technology Guides:Computer Hardware; Computer Software;Protecting Your Information Assets; Basicsof Telecommunications and Networks;Basics of the Internet and the www.


www.wiley.com/college/rainer

9780470553107 • 496pp • 2010 • Pbk£43.99/€52.80

InformationSystems forManagersText & Cases GABRIELE PICCOLI, Cornell University,USA

Information Systems for Managers is a text for managerial/MBA studentsintended to actively engage them indiscussions and activities aroundinformation systems and informationtechnology. Piccoli has interwoven manyreal-world examples into the text thatshow students how IS will effect theirfutures in management positions.

Features:

• New material that focuses on thestrategic potential and applications ofinformation systems – coverage that isunique to a graduate text.

• Full-length cases designed to discussand internalize the framework andconcepts discussed in each chapter.

• Mini-cases begin each chapter toprovide a simple vehicle for instructorsto jump-start discussion.

Brief Contents: Part I: Foundations:Introduction; IS as a socio-technicalsystem; The impact of IT on business. Part II: The changing competitiveenvironment: Modern IT change thecompetitive landscape; ElectronicCommerce: New ways of doing business.Part III: The strategic use of IT: Planningfor the use of IS resources; Value creationand IT; Creating value with IT in themodern landscape; Appropriating valueover the long term. Part IV: Getting ITdone: Justifying the IT investment;Development and Implementation. Part V: Trends: Modern System andTrends; Security and Ethics.

www.wileyeurope.com/college/piccoli

9780470087039 • 480pp • 2007 • Hbk£43.99/€52.80

The Architecture of ComputerHardware,Systems Softwareand NetworkingAn Information TechnologyApproach

4th EditionIRV ENGLANDER, Bentley College, USA

Irv Englander provides a gentle approachto introduce MIS students to fundamentalcomputer hardware, systems software,and data concepts. As in previous editions,the goal of this book is to provide thefundamentals of computer architecturewhich are essential to the workplacesurvival of Information Systems graduates.

• Provides students with anunderstanding of underlying, non-changing basics of computers.

• Examples cover a broad spectrum ofhardware and software systems, frompersonal computer to mainframe.

• Examples include: Virtual storage,Javabytes, Distributed Processing, andVirtual Machines.

• New emphasis on communications andnetworking.

Contents: Introduction; Number systems;Data formats; Integer and real numbers;Integer and real numbers; Little ManComputer; CPU architecture; CPU andMemory: Design, Implementation,Enhancement; Input/Output; Input/OutputDevices; Modern CPU Systems, Clusters,and Networks; Three HW Examples; Userand Programming Interfaces; OperatingSystems Concepts; More OperatingSystems Concepts; File Concepts;Programming Tools; Three SW ExamplesSupplementary.

Resources: Instructor CompanionWebsite.

www.wiley.com/college/englander

9780470400289 • 760pp • 2009 • Pbk£44.99/€54.00



Systems Analysisand Design4th EditionALAN DENNIS, The University ofGeorgia, BARBARA HALEY WIXOM,University of Virginia and ROBERTA ROTH, University of Northern Iowa, USA

The 4th edition of Systems Analysis andDesign continues to offer a hands-onapproach to SA&D while focusing on thecore set of skills that all analysts mustpossess. Building on their experience asprofessional systems analysts and award-winning teachers, authors Dennis andWixom capture the experience ofdeveloping and analyzing systems in away that students can understand andapply. With Systems Analysis and Design4th Edition, students will leave thiscourse with experience that will form arich foundation for further work as asystems analyst.

Object-oriented concepts and techniquesare included throughout the book, and afinal chapter focuses on the majorelements of UML. Coverage is updated toreflect the innovations of UML Version 2.0.

Contents: 1. The Systems Analyst andInformation System Development 2. Project Selection and Management 3. Requirements Determination 4. UseCase Analysis 5. Process Modeling 6. DataModeling 7. Moving Into Design 8. Architecture Design 9. User InterfaceDesign 10. Program Design 11. DataStorage Design 12. Moving IntoImplementation 13. Transition to the NewSystem 14. The Movement to Objects.

Resources: Instructor and StudentCompanion websites including instructorsmanual, test bank, powerpoint slides andimage library.

www.wiley.com/college/dennis

9780470400319 • 576pp • 2009 • Pbk£44.99/€54.00

Systems Analysisand Design withUML 3rd EditionALAN DENNIS, University of Georgia,BARBARA HALEY WIXOM, University ofVirginia and DAVID TEGARDEN,Virginia Tech, USA

In Systems Analysis and Design, 3rd Edition the authors offer a hands-onapproach to actually doing SAD. Buildingon their experience as professional systemsanalysts and award-winning teachers,these three authors capture the experienceof actually developing and analyzingsystems. They focus on the core set ofskills that all analysts must possess fromgathering requirements and modelingbusiness needs, to creating blueprints forhow the system should be built.

• Written in UML: The text takes acontemporary, object-oriented approach.

• Focus on doing SAD.

• Rich examples of both success andfailure using real companies.

• Topics are presented in the order inwhich they are encountered in a typicalproject.

After presenting the how and what of eachmajor technique, the text guides studentsthrough practice problems and then invitesthem to use the technique in a project.

Contents: Introduction to SystemsAnalysis and Design; Project Initiation;Project Management; RequirementsDetermination; Use Case Analysis; ProcessModeling; Data Modeling; Moving intoDesign; Architecture Design; InterfaceDesign; Program Design; Data StorageDesign; Moving into Implementation;Transition to the New System; TheMovement to ObjectsPreface.

Resources: Instructor and StudentCompanion websites including Instructorsmanual, test bank, powerpoint slides andimage library.

www.wiley.com/college/dennis

9780470400302 • 600pp • 2009 • Pbk£44.99/€54.00

Business DataCommunicationsMANISH AGRAWAL

Designed for a one-semesterundergraduate course in Business DataCommunications for Information Systemsstudents, this book focuses on providingworking knowledge of the datacommunications concepts andtechnologies that most students are likelyto encounter after graduation, instead oftrying to cover every possible topic andtechnology in this vast field.

Students will find this textbook uniquelyengaging, with hands-on exercises andtwo cases in every chapter to help themuse and understand the networkingconcepts covered.

Features:

• Integrates a unifying theme throughoutthe book – “efficiency of networkresource utilization” to reinforce theimportant strategic organizationalpurpose of data communication.

• Focuses on why technologies have beendesigned to work the way they do.

• A case in each chapter shows studentsthe business use for the technologiescovered in the chapter.

• A network design case is integratedthroughout the text to help students seehow all the technologies integrate witheach other in an enterprise network.

Contents: Introduction and layering;Physical layer; Data Link Layer; NetworkLayer; Transport Layer Applications;Support services; Subnetting; Routing;WAN technologies; Wireless networks;Telephony and cell phones; Networksecurity; Standards and legal issues.

www.wiley.com/college/agrawal

9780470483367 • 384pp • 2010 • Pbk£34.99/€42.00



Fundamentals ofBusiness DataCommunications10th EditionJERRY FITZGERALD, Jerry FitzGerald & Associates and ALAN DENNIS, The University of Georgia, USA

Updated with the latest advances in thefield, this new edition continues toprovide the fundamental concepts andcutting-edge coverage applications thatstudents need to succeed in this fast-moving field. The authors have developeda foundation and balanced presentationfrom which new technologies andapplications can be easily understood,evaluated, and compared.

• Balanced coverage of the technical andmanagerial aspects of datacommunications.

• Real-life examples throughout the textillustrate the complex uses of networks.

• Every important technology and/ornetwork management issue isaddressed in enough depth to give thestudent a basic understanding.

• Online animations help studentsvisualise and understand concepts andprocesses more effectively.

Contents: Introduction toCommunications; Fundamentals ofCommunications; Communications Media,Servers, and Clients; CommunicationEquipment; Data Transmission; Protocols;Network Concepts; Wide Area andMetropolitan Area Networks; Local AreaNetworks; Network Security; NetworkManagement; The Internet;Communication Services; E-BusinessApplication and the Business DataCommunications Industry; Addressing theChallenge of Living in a Connected World.


www.wiley.com/college/fitzgerald

9780470400272 • 624pp • 2009 • Pbk£47.99/€57.60

InformationTechnology ProjectManagement 3rd EditionJACK T. MARCHEWKA, Northern IllinoisUniversity, USA

The Third Edition of InformationTechnology Project Managementfocuses on how to create MeasurableOrganizational Value (MOV) through ITprojects. The author uses the concept ofMOV, combined with his own research, tocreate a solid foundation for makingdecisions throughout the projects lifecycle.

• Takes you through the different phasesof the project life cycle and introducesthe concepts and tools that areappropriate for each specific phase ofthe project.

• Incorporates nine areas outlined in theProject Management Institutes ProjectManagement Body of Knowledge(PMBOK) into the basic conceptsassociated with information systemsmanagement and software engineering.

• Includes a trial version of MS Project2007.

Contents: The Nature of InformationTechnology Projects; Conceptualizing andInitializint the IT Project; Developing theProject Charter and Baseline Project Plan;The Human Side of Project Management;Defining and Managing Project Scope; TheWork Breakdown Structure and ProjectEstimation; The Project Schedule andBudget; Managing Project Risk; ProjectCommunication, Tracking, and Reporting;IT Project Quality Management; ManagingOrganizational Change, Resistance, andConflict; Project ProcurementManagement and Outsourcing; Leadershipand Ethics; Project Implementation,Closure, and Evaluation.

Resources: Instructor and StudentCompanion websites including instructorsmanual, test bank, powerpoint slides andimage library, case material.

www.wiley.com/college/marchewka

9780470409480 • 440pp • 2009 • Pbk£39.99/€48.00

BenefitsManagementDelivering Value From IS & IT InvestmentsJOHN WARD, Cranfield School ofManagement and ELIZABETH DANIEL,Open University, UK

The successful management ofinvestments in information systems (IS)and information technology (IT) continuesto be a challenge for most organizations.Studies repeatedly show that the majorityof projects, even if they are implementedon time and on budget, are still judged tobe unsuccessful, as they do not yield thebenefits that the organization wasexpecting.

This book explores the causes of lack ofbenefit delivery and the reasons why newapproaches to the management of IS/ITinvestments are needed. It then presents acomprehensive process, including a set oftools and frameworks, that manyorganizations are using to increase thebenefits realized from their investments.

Features:

• Includes examples, cases, check listsand templates for improving therealisation of value from the range ofdifferent types of investments.

• The examples used in the book arebased on recent experience of workingwith a wide range of organisationsapplying the approach across a varietyof projects.

Contents: The Challenge of IS/ITInvestments; Understanding the StrategicContext; The Foundations of BenefitsManagement; Building the Business Case;Stakeholder and Change Management;Implementing a Benefits ManagementApproach; The Importance of Context;From Projects to Programmes toPortfolios; Creating a Better Future;Glossary of Terms; References; Index.

www.wiley.com/college/ward

9780470094631 • 418pp • 2005 • Hbk£34.99/€42.00



InformationSystemsCreating Business ValueMARK W. HUBER, CRAIG A. PIERCY and PATRICK G. McKEOWN, all of The University of Georgia, USA

This comprehensive text begins with aspiral approach, reinforcing learningthrough the expansion of topics from theindividual level to the organizational leveland then to the business-partner level.After covering the basics, readers learnhow organizations use IS and technologyto support knowledge workers as theymake decisions and solve problems tocreate business value. Huber then takes abusiness-partner perspective that discusseshow technology can support newrelationships between organizations andtheir customers, suppliers, and otherstakeholders.

Brief Contents: Part One: The IndividualPerspective, 1. Introduction to InformationSystems, 2. Information TechnologyFundamentals, 3. Doing Knowledge Workto Create Business Value, Part Two: The Organizational Perspective, 4. BusinessFundamentals and IT Strategy, 5. IT for the Organization, 6. Creating ConnectedSolutions Through IS, Part Three: The Business Partner Perspective, 7. E-Commerce for Consumers andOrganizations, 8. E-CommerceTechnologies, 9. The Connected Enterprise:Partnering and Protecting.


WileyPLUS, a powerful online tool thatprovides an integrated suite of teachingand learning resources in one easy-to-usewebsite complete with an online versionof the text.

www.wiley.com/college/huber

9780471265825 • 448pp • 2006 • Pbk£42.99/€51.60

Ethics andTechnologyControversies, Questions andStrategies for Ethical Computing

3rd EditionHERMAN T. TAVANI, Rivier College, USA

This book introduces readers to the issuesand controversies that comprise therelatively new field of Cyberethics.

It treats Cyberethics as an interdisciplinaryfield of study and aims at addressingseveral audiences, including those in thecomputer science, philosophy,social/behavioral science, and library/information science fields.

Contents: 1 Introduction to Cyberethics:Concepts, Perspectives, andMethodological Frameworks. 2 EthicalConcepts and Ethical Theory: Establishingand Justifying A Moral System. 3 CriticalThinking Skills and Logical Arguments:Tools For Evaluating Cyberethics Issues. 4 Professional Ethics, Codes of Conduct,and Moral Responsibility. 5 Privacy andCyberspace. 6 Security in Cyberspace. 7 Cybercrime and Cyberrelated Crimes. 8 Intellectual Property Disputes inCyberspace. 9 Regulating Commerce andSpeech in Cyberspace. 10 Social Inclusion,the Digital Divide, and the Transformationof Work: The Impact for Class, Race andGender. 11 Community and Identity inCyberspace: Ethical Aspects of Virtual-Reality and Artificial-IntelligenceTechnologies. 12 Pervasive Computing andConverging Technologies: Ethical Aspectsof Ambient Intelligence, Bioinformatics,and Nanocomputing. Glossary. Index.

Resources: Instructor and StudentCompanion Websites.

www.wiley.com/college/tavani

9780470509500 • 432pp • 2010 • Pbk£37.99/€45.60

Pandora’s Box Social and Professional Issues ofthe Information AgeANDREW A. ADAMS and RACHEL McCRINDLE, both ofUniversity of Reading, UK

This book presents the current social,ethical and legal issues raised by theconstant advance of technology. Theauthors encourage students to examinethe social, ethical and legal challengesthey will face in their future careers,stressing the leading role that computerscientists play in the development of newtechnology which will directly affect thelives of people around the world morequickly than almost any other area ofscience and technology.

Using thought-provoking and motivationaldiscussion, this book examines topicswhich have come to the forefront ofpublic consciousness in recent years,including online crime, piracy and peer-to-peer file sharing.

Contents: Introduction, Emergence & Convergence of Technologies, DigitalEntertainment, Censorship & Freedom ofSpeech, Sex & Technology, Governance ofthe Internet, Privacy & Surveillance,Information Age Warfare, Technology & the Human Body, Professionalism in IT,Online Crime & Real Punishment, Patents& Copyright, Unwanted ElectronicAttentions, Education & Online Learning,Living & Working in a Wired World.

www.wileyeurope.com/college/adams

9780470065532 • 650pp • 2007 • Pbk£32.99/€39.60




Risks, Controls and Security Concepts and ApplicationsVASANT RAVAL, Creighton University,USA and ASHOK FICHADIA

This book uncovers the control andsecurity challenges that businesses face intoday’s digital economy. It providesreaders with a comprehensiveunderstanding of information systemssecurity issues such as risks, controls, andassurance. Current in its content, it istechnically accurate, and yet accessible tothose who have a basic understanding ofcomputer-based systems and a desire tocomprehend the new businessenvironment.

Features:

• Helps readers gain a basicunderstanding of the new landscape ofrisks, controls, and security.

• Covers the risk model and methods ofresponding to risks in the networkedenvironment.

Brief Contents: Enterprise RiskManagement, Information SystemsConcerns and Risks, Control and SecurityFrameworks, Systems Availability andBusiness Continuity, Basic Cryptography,Public Key Infrastructure, OperatingSystems Security, Application Security, Database Management Systems Security,Telecommunications Security, NetworkSecurity, Web Security, Policy, Regulation,and Ethics.

www.wiley.com/college/raval

9780471485797 • 432pp • 2007 • Hbk£41.99/€50.40

Data ManagementDatabases and Organizations

5th EditionRICHARD T. WATSON, The University ofGeorgia, USA

The Fifth Edition of Data Management:Databases and Organizations offers in-depth, fully integrated coverage of datamodeling and SQL, and a broadmanagerial perspective.


• A new chapter on embedded SQL inJava and JDBC.

• A section on multidimensionalexpressions (MDX).

• New material on content managementsystems (CMS) and wiki technology.

• Increased coverage of mandatory andoptional elements in data modeling.

Contents: The Managerial Perspective;Managing Data; Information; DataModeling and SQL; The Single Entity; The One-to-Many Relationship; The Many-to-Many Relationship; One-to-One andRecursive Relationships; Data Modeling;Basic Structures; Normalization and OtherData Modeling Methods; The RelationalModel and Relational Algebra; SQL; SQLPlaybook; Database Architectures andImplementations; Data Structure andStorage; Data Processing Architectures;Object-Oriented Data Management;Spatial and Temporal Data Management;Organizational Memory Technologies;Organizational Intelligence Technologies;The Web and Data Management; SQL andJava; XML: Managing Data Exchange;Managing Organizational Memory; Data Integrity; Data Administration; U-Commerce and Data Management.

Resources: Instructor CompanionWebsite including Instructor’s Manual, Test Bank, PowerPoints, Solutions to Casesand a link to the author’s website withteaching hints, exam questions, classexercises, etc.

www.wiley.com/college/watson

9780471715368 • 640pp • 2005 • Hbk£44.99/€54.00

Information,Systems andInformationSystemsMaking Sense of the FieldPETER CHECKLAND, LancasterUniversity and SUE HOLWELL,Open University, UK

This book makes sense of the large,sprawling, confusing field of informationsystems (IS) and helps readers distinguishbetween information systems andinformation technology (IT). Based onauthor Peter Checkland’s years ofexperience working with top internationalcompanies, this book explores the conceptof IS as well as its practice in the realworld.

“a thoughtful and well-written book, whichwill repay careful study.”

INTERNATIONAL JOURNALOF INFORMATION MANAGEMENT

Contents: The Field Of InformationSystems And Its Problems: The Field OfInformation Systems: Crucial ButConfused; Information Systems: TheAnatomy Of A Confusion. Basic Thinking:Information In Support Of PurposefulAction: Organizations: The Main ContextOf Work On Information Systems;Information In Support Of Action.Rhetoric And Reality In The IS Field:The Information System Which Won TheWar; Soft Systems Methodology In ActionResearch; Experiences In The Field. A Concept Of The Field: The Field OfInformation Systems; Conclusion;References; Indexes.


9780471958208 • 278pp • 1997 • Hbk£32.99/€39.60


E-COMMERCE


COBOL for the 21st Century11th Edition NANCY STERN, Hofstra University, ROBERT A. STERN, Nassau Community College and JAMES P. LEY,University of Wisconsin-Stout, USA

Now in its 11th Edition, COBOL for the 21st Century continues to show how to design COBOL programs thatare easy to read, debug, modify, and maintain. Students will learn to write interactive programs as well as batchprograms with sophisticated file processing techniques, and become familiar with valuable information processingand systems concepts.


• Updated to reflect COBOL 2008, where appropriate.

• A new chapter on the Report Writer Module.

• More end-of-chapter questions.

Contents: Unit 1 The Basics: An Introduction to Structured Program Design in COBOL; The IDENTIFICATIONand ENVIRONMENT DIVISIONS 3. The DATA DIVISION; Coding Complete COBOL Programs: The PROCEDUREDIVISION; Unit II Designing Structured Programs: Designing and Debugging Batch and Interactive COBOLPrograms; Moving Data, Printing Information, and Displaying Output Interactively; Computing in COBOL: TheArithmetic Verbs and Intrinsic Functions; Decision Making Using the IF and EVALUATE Statements; Iteration:Beyond the Basic PERFORM; Unit III Writing High-Level COBOL Programs: Control Break Processing; DataValidation; Array Processing and Table Handling; Unit IV File Maintenance: Sequential File Processing; Sortingand Merging; Indexed and Relative File Processing; Unit V Advanced Topics: Improving Program PerformanceUsing the COPY, CALL, and Other Statements; The Report Writer Module; Appendices.

www.wiley.com/college/stern

9780471722618 • 832pp • 2005Pbk • £48.99/€58.80

e-BusinessOrganizational and Technical Foundations MICHAEL PAPAZOGLOU and PIETER RIBBERS, both of Katholiek Universiteit, Brabant, The Netherlands

This comprehensive book introduces and explains the different elements of e-Business and provides a structurethat can facilitate the assimilation of new e-Business developments as they occur in the future. It also containsabundant real-world applications to encourage readers to understand and appreciate real-life e-Businessapplications. Most importantly, the text emphasizes an analytical and critical approach to understandingbusiness issues, decision-making and technology use and development.

Features:

• This book is unique in that it contains an in-depth coverage of e-Business that interrelates the businessand technical angles of the subject, as well as including concepts, definitions, processes, principles and strategy.

• Numerous real world examples help students understand and appreciate how theory has been put intopractice in e-Business.

• The structure of the book has been mapped out to allow readers with different interests to navigatelogically through the areas of interest to them.

Contents: The World of e-Business; e-Business Strategy; Business Models; e-Business Relationships; GovernanceStructures; e-Business Technological Infrastructure; XML the Enabling Technology for e-Business; ElectronicMarkets; e-Procurement; e-Business Networks; Intermediaries in the Value Systems; e-Business Modelling;Security and Reliability for e-Business; Approaches to Middleware; Component-based Development; Leveraging Legacy Applications; Enterprise Application Integration; e-Business Integration; Building Loosely Coupled e-Business Applications; Business Protocols.

www.wileyeurope.com/college/papazoglou

9780470843765 • 750pp • 2005Pbk • £34.99/€42.00



GENERAL MARKETING

Marketing Mistakes and Successes11th EditionROBERT F. HARTLEY, Cleveland State University, USA

This best-selling casebook, presents a series of fascinating scenarios that let you learn from some of today’smost prominent business players. In an engaging, conversational style, Robert Hartley provides detailedanalyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, andsuccesses. These real-life accounts are packed with practical tips, insider insights, and marketing advice.


• New Cases on popular companies such as Google and Starbucks.

• Return of the Ethical Mistakes section to this Edition as organizations need to be responsive to society’sbest interests now more than ever.

• Comebacks section which highlights firms rising from adversity, has also been reinstated by popular demand.

• Make Your Own Analysis section, based on reviewer recommendations, asks students to stretchthemselves by drawing their own conclusions to the cases and defending them.

• Assess the Latest Developments sections appear in cases that are so current they are still developing.

• Three cases address social and ethical concerns in today’s environment of close scrutiny over business practices.

Contents: Part I: Entrepreneurial Adventures: Google: An Entrepreneurial Juggernaut; Starbucks: A Paragonof Growth and Employee Benefits Finds Storms; Boston Beer: Is Greater Growth Possible? Part II: MarketingWars: Cola Wars: Coca-Cola vs. Pepsi; PC Wars: Hewlett-Packard vs. Dell; Airliner Wars: Boeing vs. Airbus; andRecent Outsourcing Woes. Part III: Comebacks: McDonald’s: Rebirth Through Moderation; Harley-Davidson:Creating An Enduring Mystique; Continental Airlines: Salvaging From the Ashes. Part IV: MarketingManagement Mistakes: Borden: Letting Brands Wither; United Way: A Nonprofit Tries to Cope with ImageDestruction; DaimlerChrysler: A Merger Made in Hades; Newell’s Acquisition of Rubbermaid Becomes anAlbatross; Euro Disney: Bungling a Successful Format; Maytag: An Incredible Sales Promotion in England; andOutsourcing; Kmart and Sears: A Hedge Fund Manager’s Challenge; Notable Marketing Successes; SouthwestAirlines: Success Is Finally Contested; Nike: A Powerhouse Brand; Vanguard: Is Advertising Really Needed?;Ethical Mistakes; Merck’s Vioxx: Catastrophe and Other Problems. MetLife: Deceptive Sales Practices; FordExplorers with Firestone Tires: A Killer Scenario Ill Handled; Conclusions: What We Can Learn.

www.wiley.com/college/hartley

9780470169810 • 416pp • 2009Pbk • £35.99/€43.20

Critical MarketingIssues in Contemporary MarketingMARK TADAJEWSKI, University of Leicester and DOUGLAS BROWNLIE, University of Stirling, UK

Focusing on a new and developing field, this text provides an overview of the development of marketingthought and the emergence of critical marketing. It covers a range of topics important to a critical marketing orcontemporary issues in marketing course, including a number of topics (e.g. postcolonialism and marketing)previously not examined in detail in marketing.

Features:

• Includes seminal journal articles that marketing academics find hard to obtain.

• Contains original commentary from leading academics in the field.

Contents: Critical Marketing: A Limit Attitude; Rethinking the Development of Marketing; Prejudice VersusMarketing: An Examination of Some Historical Sources; Early Development of the Philosophy of MarketingThought; Consumer Sovereignty, Democracy, and the Marketing Concept: A Macromarketing Perspective;Critical Reflections on Consumer Research; Remembering Motivation Research: Toward an AlternativeGenealogy of Interpretive Consumer Research; Evolution, Biology and Consumer Research: What Darwin Knewthat We've Forgotten; Ethnopsychology: A Return to Reason in Consumer Behaviour; Marketing and Society;Marketing, the Consumer Society and Hedonism; Antiglobal Challenges to Marketing in Developing Countries:Exploring the Ideological Divide; On Negotiating the Market; Sustainable Marketing; An Ecofeminist Analysisof Environmentally Sensitive Women Using Qualitative Methodology: The Emancipatory Potential of anEcological Life; Past Postmodernism?; Introspection as Critical Marketing Thought, Critical Marketing Thought as Introspection; The Function of Cultural Studies in Marketing: A New Administrative Science?;Thinking Through Theory: Materialising the Oppositional Imagination; Postcolonialism and Marketing.

www.wileyeurope.com/college/tadajewski

9780470511985 • 392pp • 2008Pbk • £35.99/€43.20

Marketing Plans is known to be the bible for anyone preparing orimplanting a marketing plan. The book presents a practical, no-nonsensestyle and approach that helps and encourages practicing managers with thedifficult task of marketing planning. This helpful text illustrates the processof preparing a marketing plan, how to manage that process, and how to putthe plan in action.

• This book is THE market leader on the topic.

• A rigorous step-by-step guide on how to do marketing planning.

• Includes application questions, exercises at the end of every chapter, andmini-case studies.

• Online resources will be available for this book including video content.


• Enhanced user-friendly layout.

• Thoroughly updated throughout.

• Online resources have been totally rewritten and updated.

All chapters have been revised including:

• New Chapter on Integrated Marketing Communications.

• New section on Key Account Management.

• Expanded Sections on Digital Communications.

• New content on Multichannel Marketing.

Contents: Understanding the Marketing Process; The Marketing PlanningProcess: 1. The Main Steps; The Marketing Planning Process: 2. RemovingMyths; Completing the Marketing Audit: 2. The Product Audit; SettingMarketing Objectives and Strategies; The Integrated Communications Plan;The Sales Plan; The Pricing Plan; The Multichannel Plan: The Route to Market;The Customer Relationship Plan; Implementation Issues in Planning;Measuring the Effectiveness of Marketing Planning.

www.wiley.com/college/mcdonald


GENERAL MARKETING

“A book reaching the quantities soldof Marketing Plans must be a bookthat is really used. It is not difficult tosee why. Malcolm McDonald writesclearly about what to do in marketingand how to do it. Unlike manyacademic marketing writers, he willnever let you forget that marketingends with – ing.”

Kenneth Simmonds, London Business School, UK

“It is clearly and powerfully writtenand it probably the best book on thetheory and practice of marketingplanning ever written. It is a best-seller in Europe and I stronglyrecommend the book to anyone withan interest in marketing planning.”

Warren J. Keegan, Institute for Global Business Strategy,

Pace University, New York, USA

9780470669976512ppFebruary 2011Pbk£34.99/€42.00

Marketing Plans How to Prepare Them, How to Use Them

7th Edition

MALCOLM McDONALD and HUGH WILSON, both ofCranfield School of Management, UK

NEW EDITION!


GENERAL MARKETING

Sustainability Marketing A Global PerspectiveFRANK BELZ, Technical University of Munich, Germany and KEN PEATTIE, Cardiff University, UK

“This book aims to make mainstream marketing more sustainable. Does it succeed? It does indeed put sustainability on the marketing agenda and no teacher, student, or marketing professional could ever disregard marketing as a sustainability issue after having read this book”.

JOURNAL OF CONSUMER POLICY

Belz and Peattie adopt a managerial approach to sustainability marketing. Their systematic, step-by-stepapproach is easy to understand and comprehend. Altogether there are six steps: analysis of environmentaland social problems; analysis of consumer behaviour with special reference to socio-ecological aspects;normative sustainability marketing, strategic sustainability marketing; operational sustainability marketing;and transformational sustainability marketing.

• Global, long term perspective.

• An applied approach making use of illustrative case examples from all over the world throughout the text.

Contents: Part 1: Understanding Sustainability and Marketing, 1. Marketing in the 21st Century, 2. Framing Sustainability Marketing. Part 2: Developing Sustainability Marketing Opportunities,3. Socio-Ecological Problems, 4. Consumer Behaviour. Part 3: Developing Sustainability MarketingStandards and Strategies, 5. Normative Sustainability Marketing, 6. Strategic Sustainability Marketing. Part 4: Developing the Sustainability Marketing Mix (4CS), 7. Customer Solutions, 8. Communication, 9. Customer Cost, 10. Convenience. Part 5: Developing the Future of Sustainability Marketing, 11. Transformational Sustainability Marketing.

Resources: Lecturer and Student Companion Websites.

www.wileyeurope.com/college/belz

9780470519226 • 256pp • 2009Pbk • £29.99/€36.00

Marketing for Engineers, Scientists and TechnologistsTONY CURTIS Plymouth Business School, UK

“Covers everything that engineers need to know about marketing and project management. The book hasbeen written in an easy to read with clear learning outcomes and objectives. In my opinion this should be amandatory reading for all engineers who are involved in the design and marketing of products and services.“

DR NAREN GUPTA, Napier University, UK

Marketing for Engineers, Scientists and Technologists is written using the author’s considerableexperience in both teaching marketing and dealing with engineers, scientists and technologists. The book focuses on marketing and follows CIM developments in adding enough skills to put the marketing into context.

Features:

• Extensive use of diagrams and figures.

• International and ‘e’ marketing incorporating throughout the book.

• A wide range of web resources provided with the book.

Contents: Part 1 – Introduction to the context of marketing: Chapter 1 What is marketing and why do it?, Chapter 2 The marketing system, Chapter 3 Contemporary issues and contexts in marketing. Part 2 – The tools of marketing: Chapter 4 The integrated marketing mix: Product, Chapter 5 Theintegrated marketing mix: Price, Chapter 6 The integrated marketing mix: Place, Chapter 7 The integratedmarketing mix: Promotion, Chapter 8 The integrated marketing mix: Service extension: people, physicalevidence and process. Part 3 – Skills for implementation: Chapter 9 The collection and management ofmarketing information, Chapter 10 Finance for marketing, Chapter 11 Managing people, Chapter 12 Project management, Chapter 13 Consultancy skills. Part 4 – Bringing it all together: Chapter 14 Newproduct development, Chapter 15 Management of market driven quality, Chapter 16 The marketing plan.

Resources: Lecturer Companion Website.

www.wileyeurope.com/college/curtis

9780470057094 • 368pp • 2008Pbk • £34.99/€42.00

Marketing Communications: A Brand Narrative Approach is a mainstream,student-driven text which gives prominence to the driving force of all MarketingCommunications: the imperative of Branding. The book aims to engage studentsin an entertaining, informative way, setting the conceptual mechanics ofMarketing Communications in a contemporary, dynamic context. It includes keycurrent trends such as:

Brand narrative approach – Cases such as Dove, Harley-Davidson, Nike andWorld of War Craft feature real-life, salient examples which are engaging forstudents and reflect the growth of co-authored brand ‘stories’ to help build andmaintain brands by customer engagement through meaningful dialogues.

Media neutral/multi-media approach – This text has a sound exploration ofonline and offline synergy combining one-message delivery and multi-mediaexposures, through examples of companies and political campaigns using ‘non-traditional’ media to reach groups not locking into ‘normal channels’.

• Features an impressive mixture of real-life brand case studies underpinned withrecent academic research and market place dynamics.

• Structured into three sections covering analysis, planning and implementationand control of Marketing Communications.

• Using full colour examples of brands, and student-friendly diagrams, the bookacknowledges that the modern student learns visually as well as through text.

Contents: PART 1 – INTRODUCTION TO MARKETING COMMUNICATIONS:Introduction to Marketing Communications; How Marketing CommunicationsWorks; Part 2 – ANALYSIS AND PLANNING FOR MARKETING COMMUNICATIONS:Analysis of Target Audiences; Effects and Objectives; Strategy and Planning ;Strategic Positioning; Tactics and Techniques of Positioning; IMPLEMENTATIONAND CONTROL OF MARKETING COMMUNICATIONS: Building Brand Equity; BrandNarrative and Relational Management: The Marketing Communications Mix;Advertising Strategy; Advertising Creativity; Media Concepts and Media Planning;Public Relations and Hybrid Marketing Communications; Sales and SalesPromotion; Beyond Traditional Marketing Communications; Evaluating MarketingCommunications.

Resources: Visit the companion website at www.marketing-comms.com for theMarketing Communications Blog and a full range of instructor and studentresources including case teaching notes, PowerPoint slides, test bank, video clipsand interactive glossary.

www.marketing-comms.com


MARKETING COMMUNICATIONS

MarketingCommunicationsA Brand Narrative Approach

MICAEL DAHLEN, Centre for Consumer Marketing,FREDRIK LANGE, Stockholm University, Sweden andTERRY SMITH, University of Chester, UK

“... The use of brand communications(rather than marketing) and emphasison target audience, message contentand media channels is contemporaryand exciting, while the narrativeapproach reflects the move towardsnarrative in many different fieldsincluding marketing and consumerbehaviour.”

Dr. Beverley Hill,University of Gloucestershire, UK

“It [Marketing Communications] is veryup-to-date in terms of its commentaryon new forms of alternative mediaand marketing opportunities that takeadvantage of technologicalbreakthroughs and new user drivenchannels of communication. The casestudies and examples that have beenselected are very recent and are usedextremely well to illustrate therespective topics and issues.”

Dr Nik Mahon,Southampton Solent University, UK

9780470319925606pp2009Pbk£42.99/€51.60

Strategic Market Management: Global Perspectives is motivated by thestrategic challenges created by the dynamic nature of markets. The premise isthat all traditional strategic management tools either do not apply or need tobe adapted to a more dynamic context.

The unique aspects of the book are its inclusion of:

• A business strategy definition that includes product/market scope, value proposition, and assets and competences.

• A structured strategic analysis including a detailed customer, competitor,market, and environmental analysis leading to understanding of marketdynamics that is supported by a summary flow diagram, a set of agendas tohelp start the process, and a set of planning forms.

• Concepts of strategic commitment, opportunism, and adaptability and howthey can and should be blended together.

• Bases of a value proposition and strong brands.

• Creating synergetic marketing with silo organizations defined by products orcountries.

Brief Contents: Strategic Market Management: An Overview; Part ISTRATEGIC ANALYSIS: External and Customer Analysis; Competitor Analysis;Market/Submarket Analysis; Environmental Analysis and Strategic Uncertainty;Internal Analysis; Case Challenges for Part I; Part II CREATING ANDIMPLEMENTING STRATEGIES: Creating Advantage: Synergy and Commitmentvs. Opportunism vs. Adaptability; Alternative Value Propositions; Building andManaging Brand Equity; Energizing the Business; Leveraging the Business;Creating New Businesses; Global Strategies; Setting priorities for Businesses andbrands – The Exit, Milk, and Consolidate Options; From Silos to Synergy –Harnessing the Organization; Case Challenges for Part II.

Resources: A Lecturer Companion Website featuring PowerPoint presentationsand a set of lecture suggestions for each chapter; a test bank; several courseoutlines, and additional case studies.

www.wiley.com/college/aaker


MARKETING MANAGEMENT & STRATEGY

Strategic MarketManagementGlobal Perspectives

DAVID A. AAKER, University of California, Berkeley, USAand DAMIEN McLOUGHLIN, University College Dublin,Ireland

New to this Edition…

• Hundreds of new European relevantexamples and vignettes.

• Seven new cases, including cases on Tesco,Innocent, Dove, Bulmers, the Soft Drinksmarket, Cadbury/Green & Blacks andVodafone.

• Completely new coverage on Brand Equityand CRM.

9780470689752368pp2010Pbk£36.99/€44.40


MARKETING MANAGEMENT & STRATEGY

Value-based Marketing Marketing Strategies for Corporate Growth and Shareholder Value

2nd EditionPETER DOYLE (deceased), formerly of Warwick Business School, UK

“Peter Doyle has written a ‘tipping point’ book designed to stimulate new thinking in both marketing and financial circles.”

PHILIP KOTLER, SC Johnson Distinguished Professor of International Marketing,

Kellogg School of Management, Northwestern University

Fully updated and enhanced with new case studies and statistics, Value-Based Marketing 2nd Edition is anintroduction to shareholder value analysis, essential for the marketing professional. While maintaining theoriginal essence of the first edition, this book provides tools for developing marketing strategies to createoptimal value, explains how marketing generates shareholder value, and shows how management canevaluate strategies to stimulate effective marketing. With contributions from well-respected internationalmarketing experts, this book is ideal for marketing professionals, general managers and MBA students.

• Prestigious Contributors: Features contributions from a host of well respected international marketingexperts including: Jean-Claude Larreche – INSEAD, Veronica Wong – Aston Business School, Susan Hart – Strathclyde Business School, Michael Baker – Emeritus Professor SGBS, Tim Ambler – London Business School, Tony Cram – Ashridge and Malcolm McDonald – Cranfield School of Management.

Contents: Part I – Principles of Value Creation: 1. Marketing and Shareholder Value; 2. The ShareholderValue Approach; 3. The Marketing Value Driver; 4. The Growth Imperative. Part II – Developing High-ValueStrategies: 5. Strategic Position Assessment; 6. Value-Based Marketing Strategy. Part III – ImplementingHigh-Value Strategies: 7. Building Brands; 8. Pricing for Value; 9. Value-Based Communications; 10. Value-Based Marketing in the Digital Age.

www.wiley.com/college/doyle

9780470773147 • 384pp • 2008Hbk • £34.99/€42.00

The Business Marketing CourseManaging in Complex Networks

2nd Edition DAVID FORD, University of Bath, UK, LARS-ERIK GADDE, Chalmers University of Technology,Sweden, HÅKAN HÅKANSSON, BI Norwegian School Of Management, Norway and IVAN SNEHOTA,University of Lugano, Switzerland

The new edition of this widely used business marketing text has been completely revised and rewritten. The Business Marketing Course provides a comprehensive insight into business marketing in a compactand accessible format that provides the ideal foundation for courses on business or industrial marketing.

The book concentrates on the reality facing business marketers operating in complex and dynamic businessnetworks. It provides a structured approach to both technology and the development of the marketer’sofferings as well as an expanded guide on how to analyse business networks and customers and how todevelop marketing strategy.


• The book is still firmly based on the ideas of the IMP (Industrial Marketing and Purchasing) Group.

• Includes a new chapter on how marketers can work effectively with colleagues in other functional areas.

• The new edition is presented in a highly readable style with extensive use of examples and illustrations.

• Each chapter in the book concludes with a study assignment based on the authors’ own experience ofteaching business marketing.

Contents: The Idea of Business Networks; Analysing Business Networks; Customers and Suppliers;Technology, Business Networks and Business Marketing; Understanding Customers; Managing Relationshipswith Customers; Designing Offerings: Developing the Promise; Implementing the Offering: Fulfilling thePromise; Costs, Price and Value; Developing Marketing Strategy.

Resources: Instructor Companion website featuring comprehensive PowerPoint slides.

www.wiley.com/college/ford

9780470034507 • 288pp • 2006Pbk • £31.99/€38.40

BUSINESS MARKETING

Offering more real-world application and experience, this book arms the readerwith a true understanding of the concepts needed to achieve a global reach.

The fifth edition presents comprehensive coverage of all the latest trends and hottopics in the field. It emphasizes the multilateral nature of marketing, preparingthem to manage global marketing activities in an increasingly competitiveenvironment. The approach discusses marketing with an interdisciplinary, cross-functional perspective, where the reader has a sound understanding of how thevarious functional areas interface with marketing.

Features:

• Uncovers all the latest trends and hot topics in the field.

• Emphasizes the multilateral nature of marketing.

• Prepares readers to manage global marketing activities in an increasinglycompetitive environment.

• Presents marketing with an interdisciplinary, cross-functional perspective.

• Shows how the various functional areas interface with marketing.

Contents: Globalization; Global Economic Environment; Financial Environment;Cultural Issues and Buying Behavior; Political/Legal Environment; Global MarketingResearch; Global Segmentation and Positioning; Global Marketing Strategies;Global Market Entry Modes; Global Product Development; Marketing Productsand Services; Global Pricing; Communicating with the World Consumer; SalesManagement; Global Logistics and Distribution; Export/Import Management;Planning, Organization and Control of Global Marketing Operations; Marketing inEmerging Markets; Global Marketing and the Internet.

Resources: Instructor Resources – Instructor’s Companion Website including:Instructor’s Manual; Teaching Discussion Guidelines; Test Bank; PowerPointPresentations: Companion Videos available on DVD (ISBN 9780470170519).

Student Resources – Student Companion Website offering: PowerPointPresentations.

www.wiley.com/college/kotabe


INTERNATIONAL MARKETING

Global MarketingManagement5th Edition

MASAAKI KOTABE, The University of Texas at Austin,USA and KRISTIAAN HELSEN, The Hong KongUniversity of Science and Technology

From the Reviews…

“The reason why I have not switchedbooks over the years in spite ofovertures from competitors is because I consider this book to be among thebest… in my estimation very wellwritten. The material is appropriatelycovered in them and the examples/global perspectives are right on point.Up to date tables, pictures and chartsprovided are very useful resources…The fact is that this textbook is anoutstanding piece of work.”

Justin Peart,St. Thomas University, Miami, USA

“I find the writing very engaging, as it is replete with captivatingexamples of a wide variety of productsfrom across the globe, not merely ahandful from the same countries overand over… The book is very engagingand perfectly written for eitherundergrads or MBA students. Newterms are always carefully explained.”

Chip Miller,Drake University, USA

9780470505748704ppApril 2010Pbk£46.99/€56.40

Marketing Research10th Edition DAVID A. AAKER, University ofCalifornia, Berkeley, USA, V KUMAR,GEORGE S. DAY and ROBERT P. LEONE

Marketing Research offers the bestapproach toward communicating theintricacies of this field and its usefulness tothe marketing organization. “Macro-micro-macro” in design, and fitting for studentson intermediate or advanced courses, thishighly-regarded text focuses on marketintelligence, strategy, theory, andapplication. The new 10th Edition retains itscoverage of the most advanced and currentmarketing research methodologies andpoints out their limitations, as well theirpotential for enhancing research results.

This New Edition…

• Shows how to utilize data research andsocial networking to complimenttraditional methods.

• Focuses on international market research.

• Incorporates new case studies presentingthe latest information in the field.

• Includes a website featuring a readinglist, sample datasets for analysis, andpractice questions after each chapter.

Partial Contents: Part I – The Natureand Scope of Marketing Research: ADecision-Making Perspective on MarketingIntelligence; The Marketing ResearchProcess. Part II – Data Collection:Secondary Sources of Marketing Data;Marketing Research on the Internet;Information from Respondents: Issues inData Collection; Designing theQuestionnaire; Sample Size and StatisticalTheory. Part III – Data Analysis:Fundamentals of Data Analysis; HypothesisTesting: Means and Proportions. Part IV –Special Topics in Data Analysis:Correlation Analysis and RegressionAnalysis; Presenting the Results. Part V –Applications of Marketing Intelligence:Traditional Applications: Product, Price,Distribution, and Promotion; Brand Equity,Emerging Applications: DatabaseMarketing, E-Commerce, RelationshipMarketing, & Customer Intelligence.

www.wiley.com/college/aaker

9780470524619 • 770pp • 2010 • Pbk£47.99/€57.60

Marketing ResearchEssentials7th EditionCARL McDANIEL, JR., University of Texas, Arlington, USA and ROGER GATES, DSS Research

Filled with engaging, current examplesdrawn from the authors’ ongoinginvolvement in the field, MarketingResearch Essentials is a comprehensivetext that teaches students how to becomeeffective consumers of market research.

The authors bring together bring theirreal-life, insider experiences from theindustry to teach students how to makecritical business decisions through thestudy of market research.

New features include:

• Greater emphasis on marketing researchas much more than computing samplesize or conducting a focus group.

• Examples and mini-cases featuring abroad range of contemporary companies.

• More real-world examples includingopening vignettes for each chapter andboxed inserts that provide relevantmaterial from the popular press.

Contents: The Role of MarketingResearch in Management DecisionMaking; Appendix A – Careers inMarketing Research; Appendix B –Marketing Research Ethics; ProblemDefinition, Exploratory Research, and theResearch Process; Secondary Data andDatabases; Qualitative Research; SurveyResearch; Primary Data Collection:Observation; Primary Data Collection:Experimentation; The Concept ofMeasurement and Attitude Scales;Questionnaire Design; Basic SamplingIssues; Sample Size Determination; DataProcessing, Fundamental Data Analysis,and the Statistical Testing of Differences;Bivariate Correlation and Regression;Communicating the Research Results andManaging Marketing Research.


www.wiley.com/college/mcdaniel

9780470627631 • 528pp • 2010 • Pbk£44.99/€54.00

Marketing Researchwith SPSS 8th EditionCARL McDANIEL, University of Texas,Arlington, USA and ROGER GATES, DSS Research

In the latest edition of MarketingResearch, McDaniel and Gates continue toshare their real-life experiences to teachstudents how to make critical businessdecisions, through the study of marketresearch. The authors practical approachand emphasis on being real, has made thisone of the worlds leading marketingresearch texts. It prepares students byintroducing actual data samples,marketing research professionals, and real-world case problems. Filled with engaging,current examples, this comprehensive textteaches students how to become effectiveconsumers of market research.

• Global Research Vignettes.

• New chapter on online market research.

• New cases in every chapter.

• SPSS, Ver. 16.0 available with the text.

Contents: The Role of Marketing Researchin Management Decision Making; TheMarketing Research Industry and ResearchEthics; Problem Definition, ExploratoryResearch, and the Research Process;Secondary Data and Databases; QualitativeResearch; Traditional Survey Research;Online Marketing Research; Primary DataCollection: Observation; Primary DataCollection: Experimentation and TestMarkets; The Concept of Measurement;Using Measurement Scales to BuildMarketing Effectiveness; QuestionnaireDesign; Basic Sampling Issues; Sample SizeDetermination; Data Processing andFundamental Data Analysis; StatisticalTesting of Differences and Relationships;Bivariate Correlation and Regression;Multivariate Data Analysis; Communicatingthe Research Results; Managing MarketingResearch.


www.wiley.com/college/mcdaniel

9780470414361 • 784pp • 2009 • Pbk£47.99/€57.60

MARKETING RESEARCH



SERVICES MANAGEMENT & MARKETING

Service Management and MarketingCustomer Management in Service Competition

3rd Edition CHRISTIAN GRONROOS, Swedish School of Economics, Helsinki, Finland

The third edition of this market-leading text provides a thorough update of research from the servicesmarketing and relationship marketing field.

New material on service recovery is included along with an in depth discussion of the basic ground rules andobjectives of marketing.

Contents: The Service and Relationship Imperative: Managing In Service Competition; Managing CustomerRelationships: An Alternative Paradigm in Management & Marketing; The Nature of Services and ServiceConsumption, and its Marketing Consequences; Service and Relationship Quality; Quality Management inServices; Return on Service and Relationships; Managing the Augmented Service Offering; Principles ofService Management; Managing Productivity in Service Organizations; Managing Marketing or Market-oriented Management; Managing Integrated Marketing Communication and Total Communication;Managing Brand Relationships and Image; Customer Focused Organization: Structure, Resources and ServiceProcesses; Managing Internal Marketing: a Prerequisite for Successful Customer Management; ManagingService Culture: The Internal Service Imperative; Transforming a Manufacturing Firm into a Service business;Conclusions: Managing Services and Relationships.

www.wiley.com/college/gronroos

9780470028629 • 496pp • 2007Pbk • £36.99/€44.40

Competitive SuccessHow Branding Adds ValueJOHN A. DAVIS, Emerson College, Boston, USA

Competitive Success: How Branding Adds Value explains how companies can realize substantialcompetitive advantages and gains in financial and perceptive value if they develop a brand-centricphilosophy. The book proposes a new brand framework that advocates an integrated and holistic approachto brand management. It shows how brands can be regarded as an organization-spanning imperativeinvolving the active co-ordination among marketing and non-marketing departments alike.

The book presents a comprehensive review of the entire brand spectrum, including: brand strategy;implementation; internal branding; customer/brand insight; resource allocation; and performancemeasurement.

Features:

• Emphasizes a practical application of the latest brand frameworks.

• Based on research into more than 200 companies around the world and input from over a thousandsenior managers in dozens of executive education programs.

• Includes a wide range of cases and relevant real world examples including B2C, B2B and SMEs.

• Intersperses common brand theory and practices within a new thematic framework, allowing readers tounderstand both traditional and current branding practices.

• Includes end of chapter problem solving scenarios to aid learning.

Contents: Part I: Understanding the Importance of Brand: Competitive Success; Brand Value; BrandPortfolios and Architecture; Part II: New Brand Frameworks: The New Brand Building Framework: Destiny-Distinction-Culture-Experiences (DDCE); Brand Destiny; Brand Distinction; Brand Culture; Overview of BrandExperiences; Brand Experiences: Customers and Solutions; Brand Experiences: Marketing Communicationsand Environment; Part III: Brand Leadership: Brand Leadership: Senior Management, Team, Planning,Mapping.

Resources: Lecturer Companion Website featuring PowerPoint slides and an Instructor’s Manual.

www.wiley.com/college/davis

9780470998229 • 422pp • 2009Pbk • £32.99/€39.60

BRANDING

Building on the success of the first edition, the new edition of ConsumerBehaviour has been fully revised and updated to be even more student friendly.

Through the author teams seven decades of teaching and researching experiencethey have discovered that the application of concepts via practical examples is thebest delivery method for effective learning. Consumer Behaviour is a Europeantext that is built around how students actually learn consumer behaviour.

Evans, Jamal and Foxall offer a mainstream consumer behaviour textbook, based on semesterised compulsory or optional modules on undergraduate and postgraduate business and marketing programmes. The student centredapproach is manifested in the use of cases and exercises to be used inparticipative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses.

• Coverage of consumer buying behaviour from a marketing, rather than abehavioural science perspective.

• Concise and structured towards the 15 week semester system.

• The addition of new journal articles at the end of each part from a wider rangeof journals.

• A new chapter on Organizational Buying Behaviour.

Contents: Part 1 – Individual Aspects of Consumer Behaviour: 1. ConsumerMotives, Values and Motivation Research, 2. Consumer Response to MarketingActions: Exposure, Attention and Perception, 3. Consumer Response to MarketingActions: Learning and Attitudes, 4. Consumer Response to Marketing Actions:Action, Post-Purchase and Involvement, 5. Consumer Demographics, 6. Consumer Psychographics. Part 1 Article. Part 2 – Social and Group Aspectsof Consumer Behaviour: 1. Social Group, Tribal, Postmodern and HouseholdBuying Influences, 2. Culture and Subculture. Part 2 Article. Part 3 – IntegratedApproaches to Consumer Behaviour: 1. Organizational Buying Behaviour, 2. New Product Buying, 3. Repeat, Loyal and Relational Buying, 4. Data-BasedConsumer Behaviour, 5. Consumer Misbehaviour. Part 3 Article.

Resources: Instructor and Student Companion websites including instructorsguide, test bank, media enhanced powerpoint slides, self quizzing, example TVadverts, audio and video clips and answers to end of chapter questions.

www.wiley.com/college/evans


CONSUMER BEHAVIOUR

Consumer Behaviour 2nd Edition

MARTIN M. EVANS, AHMAD JAMAL andGORDON FOXALL, all of Cardiff Business School, UK

“This innovative and student-friendlytextbook combines theory withpractical examples and illustrations tobring the study of consumerbehaviour to life. I particularly like the‘think boxes’ which encouragestudents to ponder issues as theyread each chapter. The inclusion ofkey articles also provides studentswith a convenient means of delvingdeeper into issues to gain richerinsights into consumer behaviour.”

Professor David Jobber, Bradford University School

of Management, UK

9780470994658576pp2009Pbk£40.99/€49.20


RELATIONSHIP MARKETING

Strategic Market Relationships 2nd Edition BILL DONALDSON, The Robert Gordon University, UK and TOM O’TOOLE, Waterford Institute ofTechnology, Ireland

This book develops the student's understanding of the nature, relevance and importance of creating andsustaining relationships as a strategic resource. It takes a managerial perspective to the study ofrelationships, from strategy to implementation. The first edition was the first text that comprehensivelyaddressed relationships as a strategic issue, and considering relationships as strategic and as a basis forcompetition is central to this book. In a nutshell, strategic market relationships is the process of analyzing,formulating and implementing a relationship strategy for an organization.

New Features include:

• Text more clearly divided into strategy and implementation parts.

• New introductory case illustration and end of chapter teaching cases.

• New chapter on relationship types/archetypes to develop on the theme of classification and themanagement of specific relationships.

• New chapter on people and relationships.

• New chapter on channel relationships.

Brief Contents: Part 1: Relationship strategy: Introduction, Relationship Theories, Relationship Planningand Development, Relationship Types, Networks. Part 2: Relationship Implementation: Organising forRelationships, People and Relationships, Customer Relationship Management, Communication and Dialoguein the Relationship, Channel Relationships, Innovation through Relationships, Internationalisation ofRelationships, Relationship Costs and Value, Conclusions.

Resources: Instructor Companion Website featuring Instructors Manual and PowerPoint slides.

www.wiley.com/college/donaldson

9780470028803 • 288pp • 2007Pbk • £32.99/€39.60

Customer Relationship ManagementA Databased ApproachV. KUMAR, University of Houston, USA and WERNER REINARTZ

This book emphasizes the utility of database marketing in maximizing customer value. The authors look athow strategic database marketing can be linked to CRM concepts for maximizing customer value and forbuilding strong and profitable customer relationships. The link between loyalty and profitability is examined.Commonly heard CRM terms and techniques such as acquisition rate, retention rate, share of wallet, logisticregression, decision trees, RFM, and past customer value are examined and illustrated.

Features:

• Cases from different industries and real life illustrations are interspersed with relevant concepts in thechapter. This allows students to relate concepts to practice.

• There are discussion questions at the end of each chapter that promote thinking and require the studentto apply the knowledge gained to potentially real life situations.

• Numerical examples have been worked out to illustrate the concepts of RFM, Past Customer Value, Lift and Cumulative Lift Charts.

• The role that various CRM vendors play has been explained in order to illustrate today’s CRM landscape.

Contents: Introduction; SECTION ONE: Database Marketing Strategy; Customer Value and DatabaseMarketing; A Framework for Profitable CRM; Loyalty Programs; CRM Economics, Metrics, and EvaluationTechniques; SECTION TWO: Implementation of Database Marketing; Benefits of and uses for databases anddatabase technology; Database Mining; CRM Industry Landscape; Building, Accessing and Managing theDatabase; Campaign Management; SECTION THREE: Advances in CRM Applications; Applications of DatabaseMarketing in B-to-C and B-to-B Scenarios; Application of the Customer Value Framework to MarketingDecisions; SECTION FOUR: Channels and CRM; Channels and CRM.

Resources: Instructor and Student Companion websites.

www.wiley.com/college/kumar

9780471271338 • 352pp • 2005Pbk • £39.99/€48.00


RELATIONSHIP MARKETING

Business in Networks HÅKAN HÅKANSSON, Norwegian School of Management, DAVID FORD, LARS-ERIK GADDE,Chalmers University of Technology, IVAN SNEHOTA, Stockholm School of Economics and ALEXANDRA WALUSZEWSKI, Uppsala University, Sweden

This seminal book, based on 30 years of research, provides a radical insight into the reality of the businesslandscape and the operations and management of companies within it. The book challenges orthodox ideasof the business market and business management and presents a comprehensive analysis of the structureand process of business and the tasks that managers and policymakers face.

Written by world leading authorities in the field, Business in Networks is strongly grounded in empiricalresearch and illustrated throughout with case examples. The book analyses the complex network ofinterdependencies that exist between companies and which determine their characteristics. It fully analysesthe process of interaction through which companies and networks evolve and are transformed. Specifically,the book thoroughly examines the following:

• The dynamics and interrelatedness of the business landscape.

• Interaction as the basic business process.

• Business development in time and network space.

• The nature of management in an interactive world.

• The implications for policy-makers of the networked business landscape.

Contents: A Jungle or a Rainforest?; Part 1 – Business Networks in Action: Interaction as a way to dealwith Relatedness, Variety, and Motion; Analyzing Business Interaction; Doing Business: Exploiting Time andSpace. Part 2 – The Elements of Business Networks: Interaction and Resources; Interaction and Activities;Interaction and Actors. Part 3 – The Business Network as an Analytical Tool: Management and BusinessRelationships; Managing in the Business Network; Evolution of the Business Landscape; Networks andIndustrial Policy; Living in the Business Rainforest.

www.wileyeurope.com/college/hakansson

9780470749630 • 318pp • 2009Pbk • £34.99/€42.00

Managing Business Relationships2nd EditionDAVID FORD, University of Bath, UK, LARS ERIK-GADDE, Chalmers University of Technology, Sweden, HÅKAN HÅKANSSON, Nordic School of Management, Norway and IVAN SNEHOTA, Lugano,Switzerland

This new edition of Managing Business Relationships aims to help managers and students understand thereality of business networks and how to manage in them. It has been entirely rewritten to include the latestthinking and research from the IMP (Industrial Marketing and Purchasing) Group.

Features:

• Provides a structured way to understand business networks and their effect on the practicing manager.

• Offers a complete analysis of management in different relationships including those with suppliers,customers, distributors and development partners.

• Includes a brand new and easy to understand model of managing in networks.

Contents: IMP and the Integration Approach; The Manager and the Network; The Manager and theRelationship; Relationships with Customers; Relationships with Suppliers; Distribution in Business Networks;Technology and Business Networks; Managing in Networks; So What Does it All Mean? Index.

www.wiley.com/college/ford

9780470851258 • 228pp • 2003Pbk • £31.99/€38.40


PURCHASING

Supply Network Strategies2nd EditionLARS-ERIK GADDE, Chalmers University of Technology, HÅKAN HÅKANSSON and GÖRAN PERSSON,both of Norwegian School of Management, Sweden

Supply Network Strategies looks at how companies activate relationships with suppliers in order tobecome more efficient and innovative. In recent years, increasing emphasis has been placed on the ways inwhich these relationships link companies in supply chains and networks. This book examines the supply sideof companies from a network perspective.

The IMP (Industrial Purchasing and Marketing) Group of researchers includes leading international experts inthe fields of industrial / business marketing and purchasing. This group is very influential and many universitycourses have been developed based on the ‘philosophy’ of the IMP group.

Features include:

• Adopts the industrial network approach developed through the research of the IMP Group.

• Includes case studies and interviews with purchasing directors and staff.

• Fully revised and updated to include two brand new chapters and a new section on Organizing Supply.

Brief Contents: Part I – Key Supply Issues: The Role of Purchasing in the Company; Central Features ofPurchasing and Supply Management; Part II – Network Analysis: Purchasing and the Activity Structure;Purchasing and the Resource Structure; Purchasing and the Actor Structure; Part III – Supply Strategies:Determining the Boundaries of the Firm; Developing Relationships with Suppliers; Designing SupplyNetworks; Part IV – Organizing Supply: Network Strategies and Networking; Organizing for Efficiency;Organizing for Development.

www.wiley.com/college/gadde

9780470518540 • 256pp • 2010Pbk • £32.99/€39.60

Sales ManagementConcepts and Cases

10th EditionWILLIAM L. CRON, Southern Methodist University, USA and THOMAS E. DECARLO

Easily accessible, real-world and practical, Sales Management, 10th Edition introduces the reader to theissues, strategies and relationships that relate to the job of managing an effective sales force. With additionalinformation on team development, diversity in the work force, problem-solving skills, and financial issues,this text provides a complete guide for taking students past the classroom and into a future career in salesmanagement.

Partial Contents: Part One: Early Management Thought: A Prologue to the Past; Management BeforeIndustrialization; The Industrial Revolution: Problems and Perspective; Management Pioneers in the EarlyFactory; The Industrial Revolution in the United States; Industrial Growth and Systematic Management. Part Two: The Scientific Management Era: The Advent of Scientific Management; Spreading the Gospel ofEfficiency; The Human Factor: Preparing the Way; The Emergence of Management and Organization Theory;Scientific Management in Theory and Practice; Scientific Management in Retrospect. Part Three: The SocialPerson Era: The Hawthorne Studies; The Search for Organization Integration; People and Organizations;Organizations and People; Human Relations in Concept and Practice; The Social Person Era in Retrospect.Part Four: The Modern Era: Management Theory and Practice; Organizational Behavior and OrganizationTheory; Science and Systems in Management; Obligations and Opportunities. Epilogue: Introduction toSelling and Sales Management; Strategy and Sales Program Planning; Sales Management Resource:Estimating Potentials and Forecasting Sales; Sales Management Resource: Sales Force Investment andBudgeting; Sales Opportunity Management; Account Relationship Management; Customer InteractionManagement; Sales Force Organization; Management Resource: Territory Design; Recruiting and SelectingPersonnel; Sales Training; Leadership; Ethical Leadership; Motivating Salespeople; Compensating Salespeople;Evaluating Performance; References; Case Analysis; Credits; Key Term and Subject Index; Author Index;Company Index; Case Index.

Resources: Instructor and Student Companion websites including powerpoint slides, instructors manual,case notes, testbank and simulations.

www.wiley.com/college/cron

9780470418895 • 624pp • 2009Pbk • £48.99/€58.80

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INDEX/ORDERING INFORMATION

AUTHOR SHORT TITLE PAGE

AAKER Marketing Research, 10e 70

AAKER Strategic Market Management 67

ADAMS Pandora’s Box 60

AGRAWAL Business Data Communications 58

ANGWIN The Strategy Pathfinder, 2e 25

ARIS Managing Media Companies, 2e 6

BACH Managing Human Resources, 4e 27

BAMFORD Essential Guide to Operations Management 36

BARON Strategic Human Resources 30

BAZERMAN Judgment in Managerial Decision Making, 7e 45

BECK Spiral Dynamics 5

BELL Management Communication, 3e 7

BELZ Sustainability Marketing 65

BESANKO Economics of Strategy, 5e 21

BESSANT Innovation and Entrepreneurship, 2e 13

BILTON Creative Strategy 22

BILTON Management and Creativity 5

BLACK Applied Business Statistics, 6e 52

BOLMAN Reframing Organizations, 4e 28

BOONE Contemporary Business, 14e 4

BORODZICZ Risk, Crisis and Security Management 5

BOWDITCH A Primer on Organizational Behavior, 7e 34

BOWHILL Business Planning and Control 11

BRADLEY Essential Maths. for Economics & Bus., 3e 51

BRADLEY Essential Stats. Economics, Bus. & Management 51

BURKE Project Management, 4e 43

BYGRAVE Entrepreneurship, 2e 14

CHAPMAN Project Risk Management, 2e 43

CHECKLAND Information, Systems and Information Systems 61

CHECKLAND Learning for Action 47

CHECKLAND Soft Systems Methodology in Action, 2e 49

CHECKLAND Systems Thinking, Systems Practice 48

CHELSOM Mgmt. Engs., Scientists & Technologists, 2e 4

CHILD Organization 34

COAKES SPSS 52

COLLIER Accounting For Managers, 3e 10

COLLING Industrial Relations, 3e 28

COLLIS International Strategy & Competition 23

COOK Personnel Selection, 5e 31

CRON Sales Management, 10e 75

CURTIS Mkting for Engineers, Scientists and Technologists 65

CZINKOTA International Business, European Edition 17

DAHLEN Marketing Communications 66

DALE Managing Quality, 5e 39

DAVIS Competitive Success 71

DECENZO Human Resource Management, 10e 30

DENNIS Systems Analysis and Design, 4e 58

DENNIS Systems Analysis and Design with UML, 3e 58

DONALDSON Strategic Market Relationships, 2e 73

DOYLE Value-based Marketing, 2e 68

DUNN Financial Reporting and Analysis 10

EASTERBY-SMITH Handbook of Organizational Learning, 2e 34

ENGLANDER The Arch. Comp. Hardware, Sys. Software, 4e 57


EVANS Consumer Behaviour, 2e 72

FITZGERALD Fundamentals of Bus. Data Comms., 10e 59

FORD Managing Business Relationships, 2e 74

FORD The Business Marketing Course, 2e 68

FRENCH Organizational Behaviour, 2e 32

GADDE Supply Network Strategies, 2e 75

GILBOA Making Better Decisions 44

GOODWIN Decision Analysis for Management Judgment, 4e 44

GOURDIN Global Logistics Management, 2e 38

GRANT Contemporary Strategy Analysis, 7e 20

GRANT Cont. Strat. Analysis, 7e, Text & Cases Combined 20

GRANT Contemporary Strategy Analysis, 7e, Case Book 20

GREASLEY Operations Management, 2e 35

GRONROOS Service Management and Marketing, 3e 71

HÅKANSSON Business in Networks 74

HARDMAN Judgment and Decision Making 46

HARTLEY Management Mistakes and Successes, 10e 7

HARTLEY Marketing Mistakes and Successes, 11e 63

HAYES Operations, Strategy & Technology 40

HITT Organizational Behavior, 3e 33

HUBER Information Systems 60

HUFF Strategic Management 23

ISAKSEN Meeting the Innovation Challenge 16

JACKSON Systems Thinking 48

JONES Accounting, 2e 12

JONES Financial Accounting 12

JONES Management Accounting 12

KAPLAN Patterns of Entrepreneurship Management, 3e 14

KEAST Rational Decision Making for Managers 46

KERZNER Project Management, 10e 42

KOTABE Global Marketing Management, 5e 69

KOTLER Corporate Social Responsibility 9

KOUZES The Leadership Challenge, 4e 28

KOUZES The Truth About Leadership 27

KUMAR Customer Relationship Management 73

LANDY Work in the 21st Century, 3e 33

LANE International Management Behavior, 6e 18

LAZEAR Personnel Economics in Practice, 2e 31

LERNER Venture Capital and Private Equity, 4e 14

MACINTOSH Management Account. & Control Systems, 2e 11

MAGAL Essentials of Bus. Processes & Info. Systems 56

MAGAL Integrated Business Processes with ERP Systems 55

MAKRIDAKIS Forecasting, 3e 49

MANGAN Global Logistics & Supply Chain Management 37

MANTEL Project Management in Practice, 4e 41/42

MARCHEWKA Info. Technology Project Management, 3e 59

McDANIEL Marketing Research Essentials, 7e 70

McDANIEL Marketing Research with SPSS, 8e 70

McDONALD Marketing Plans, 7e 64

MEAD International Management, 4e 18

MEREDITH Operations Management, 4e 38

MEREDITH Project Management, 7e 41

MONKS Corporate Governance, 5e 8


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MONTGOMERY Statistical Quality Control, 6e 37

MONTGOMERY Managing, Controlling & Improving Quality 39

MORECROFT Strategic Modelling and Business Dynamics 47

PAPAZOGLOU e-Business 62

PEARLSON Strategic Management Information Systems, 4e 56

PEPALL Industrial Organization, 4e 24

PICCOLI Information Systems for Managers 57

PIDD Tools for Thinking, 3e 47

POWELL Management Science, 3e 45

QUINN Becoming a Master Manager, 5e 30

RAINER Introduction to Information Systems, 3e 54/57

RAVAL Risks, Controls & Security 61

REID Operations Management, 4e 39

REZAEE Corporate Governance and Ethics 9

RICKS Blunders in International Business, 4e 19

RINGLAND Scenario Planning, 2e 26

ROSENHEAD Rational Analysis Problematic World Revisited, 2e 48

RUSSELL Operations Management, 7e 36

SABHERWAL Business Intelligence 6

SALONER Strategic Management 24

SANCHEZ The New Strategic Management 26

SCHEIN Organizational Culture and Leadership, 4e 31

SCHERMERHORN Exploring Management, 2e 3

SCHERMERHORN Introduction to Management, 11e 3

SCHERMERHORN Organizational Behavior, 11e 33

SCHULER Strategic Human Resource Management, 2e 27

SEGAL-HORN The Strategy Reader, 2e 25

SEKARAN Research Methods for Business, 5e 50

SHRIBERG Practicing Leadership, 4e 29

SILVER Inventory Management & Prod. Planning, 3e 40


SMITH Mainstreaming Corporate Responsibility 8

SOLOMON Corporate Governance and Accountability, 3e 8

STERN COBOL for the 21st Century, 11e 62

STEWART Human Resource Management, 2e 29

STONE Human Resource Management, 6e 29

STONEHOUSE Global and Transnational Business, 2e 19

SWAYNE Strategic Manage. of Health Care Orgs., 6e 23

TADAJEWSKI Critical Marketing 63

TAVANI Ethics and Technology, 3e 60

THOMSON Basic Strategy in Context 22

TIDD Managing Innovation, 4e 15

TOMPKINS Facilities Planning, 4e 38

TOVSTIGA Strategy in Practice 22

TREVINO Managing Business Ethics, 5e 9

TURBAN Information Technology for Management, 7e 54

TURKINGTON Mathematical Tools for Economics 53

VAN DER HEIJDEN Scenarios, 2e 25

VAN DER HEIJDEN The Sixth Sense 26

VON STAMM Managing Innovation, Design & Creativity, 2e 16

WARD Benefits Management 59

WARD Strategic Planning for Information Systems, 3e 56

WARREN Strategic Management Dynamics 24

WATERS Inventory Control and Management, 2e 40

WATSON Data Management, 5e 61

WILLIAMS Management Science in Practice 46

WILLIAMS Model Build. in Mathematical Prog., 4e 49

WONNACOTT Introductory Statistics, 5e 53

WONNACOTT Intro. Statistics for Business & Economics, 4e 53

WOODBURN Key Account Management, 3e 6

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