Index

1. Who is Lisa Bell? 2. The Ray White

difference

3. Relax your in good hands

4. My days on market

5. Selling with a price

6. Selling without a price

7. Unit & townhouse sales

8. My difference in

marketing your property

9. Working with tenants

10. Getting your property ready

11. Why Lisa Bell?

www.raywhitenundah.com.au

Ray White Group Ray White commenced business in 1902 in the small town of Crows Nest on Queensland’s Darling Downs. A hundred years later the company has mirrored our nation’s growth like no other. Now, at the beginning of the 21st century, Ray White is one of Australia’s leading real estate companies. Through over 700 franchised offices across Australia, New Zealand and South East Asia, Ray White provides a broad range of real estate and related services and sells property worth $10 billion each year or around $27 million every day. These are just a few of the facts we want you to know about us so you can feel secure about dealing with any Ray White office in the network of your next property transaction. We were appointed Official Manager of the Residential Accommodation Program for the Sydney 2000 Olympic Games. When you choose Ray White Real Estate, you are choosing over 100 years of experience and a name you can trust. Ray White Nundah At Ray White Nundah, we let you choose the method of sale that is right for you. We will explain the advantages and drawbacks of each method and offer expert marketing advice, but ultimately the choice is yours. Our high profile in the marketplace means that buyers come to us first. The position of our office has high visibility and easy access, our signs ensure a constant, widespread visible presence and our media and internet advertising dominates the competition. The team’s overriding goal is to achieve the highest quality service, with a level of professionalism that immediately differentiates this business from its competitors. Our commitment is to be the market leader with service, professionalism and results backed by a service guarantee. Ray White Nundah is a real estate office where clients are assured of quality service whether they are buying, selling or leasing. We measure this by the exceptionally high proportion of our business that comes from personal recommendations and the number of clients who return to our office time and again.

Who is Lisa Bell?

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that time I have sold over that time I have sold over that time I have sold over that time I have sold over $3$3$3$35555 mmmmillion worth of propertyillion worth of propertyillion worth of propertyillion worth of property. . . .

WWWWith no preconceived ideas about price I have achieved ith no preconceived ideas about price I have achieved ith no preconceived ideas about price I have achieved ith no preconceived ideas about price I have achieved

some outstanding results and have had many hapsome outstanding results and have had many hapsome outstanding results and have had many hapsome outstanding results and have had many happy py py py

vvvvendors and endors and endors and endors and bbbbuyers.uyers.uyers.uyers.

Specialising in the apartment and townhouse market, I

understand the ins and outs of buying into a body corporate.

I pride myself on outstanding customer service and achieving a

great result for you, through constant contact and communication

on your property.

Not all agencies are the same; therefore my aim is to ensure your

experience is by far the friendliest and the best. I am constantly

achieving record sales and prices well above owners expectations.

I work hard for all my clients and will achieve the best possible

result for your property.

Being on my database is a great way to keep up to date with new

listings, open times and market trends, so feel free to e-mail your

details to: lisa.bell@raywhite.com

In 2009 I am very proud to have made Premier Performer within

the Ray White Group which is 30 sales or $200,000 gross

commission within a year.

The Ray White Difference

Relax in the Knowledge you are in Good Hands

"We had our unit listed with another real estate agent for over 6 months, with no inspections or interest in it at all. Making the decision to change real estate agents lead us to Lisa Bell at Ray White. Following a phone call to discuss our needs, Lisa was very positive about the market and how our property would sell. Once we had signed up, professional marketing started and an open house was held the next week. We managed to sell our unit in record time, achieving beyond our listed price and all completed with professional and friendly service. Lisa, thank you for all your hard work, negotiating with the potential buyers, keeping us informed and helping us achieve a fantastic result. What a great achievement!" - 6/11 London Street, Nundah. Tania & Craig Jensen, 17 Feb 09

“My sincere congratulations and appreciation are to be extended to Lisa. The commitment, enthusiasm and professionalism delivered throughout the entire sales process; from listing to settlement was exceptional and certainly reassured me. All of my queries were handled promptly and feedback from open homes was both informative and honest. It was a great pleasure dealing with Lisa and her team and I have no hesitation in recommending Lisa to anyone who is looking for good dependable service. Lisa worked tirelessly throughout the whole process and most importantly kept me informed at each stage of the process. I wish Lisa well with all her future real estate endeavours.” Seller 21/ 275 Melton Road

“She proved to be exceptional, both in terms of her professionalism and her customer relations. She is a pleasure to do business with and we would be happy to recommend her to others.” Ian and Joy Moxham Sellers 6/ 131 Sylvan Road,” Toowong, 03 Jun 09

“We just wanted to email and thank you for your help with our purchase of 19/26 Glenrosa, and for the lovely bottle of champagne you gave us to celebrate the purchase of our house, we enjoyed it on the floor on Saturday night with our family, amongst all our stuff! We are absolutely loving the new place, it feels very much like home already! Again, many thanks.” Cate and Nick - Buyers Glenrosa Road, 03 Jun 09

"Lisa, thank you very much for all your help, advice, support and professionalism! You made the whole process seem easy!" - 5/63 Eton Street, Nundah Kate Bowdler, 05 Mar 09

My Days on Market

0 10 20 30 40 50 60 70 80

13/ 14-16 Collins Street, Nundah

5/ 89 Melton Road, Nundah

1/ 26 Windsor Street, Nundah

7/ 14 Park Road, Nundah

5/ 63 Eton Street, Nundah

5/ 21 Garden Tce, Newmarket

6/ 11 London Street, Nundah

7/ 11 London Street, Nundah

3/ 1412 Sandgate Road, Nundah

13/ 277 Melton Road, Northgate

1/ 155 Ryans Road, Nundah

2/ 45 Love Street, Northgate

1/ 6 Primrose Street, Bowen Hills

48/ 6 Primrose Street, Bowen Hills

12/12-16 Melton Road, Nundah

6/121 Flower Street, Northgate

3/26 Windsor Street, Nundah

4/29 Vernon Street, Nundah

4/24 Figgis Street, Kedron

Series1

My statistics show that you can be confident that your property will sell for a fantastic price in a short period of time.

• My average days on market = 22 days

• My median days on

market = 11 days

Marketing with a ‘List Price’ Your property would be placed in our hands as exclusive agents for an agreed period of time at a ‘set’ or list price’. As your exclusive agent we are committed to actively marketing your property for sale. Several marketing and promotional options are open to you, specifically designed to target buyers. Under this arrangement the property will be promoted to the market with a predetermined asking price, however the terms of the final contract can be as a consequence of negotiations with the buyer. You may consider this method suitable if you are not in a hurry to sell and are prepared to wait until a buyer comes along who is willing to pay the asking price. This being the case, you should consider the following: After your property is launched on the market, buyer interest will normally be highest between week two and week four. After week four, buyer interest can fall dramatically. Placing a price on your home can limit the maximum price you are likely to achieve. Sometimes as a result of there not being a predetermined date for sale, potential purchasers may feel there is little urgency to buy your property.

Ray White are MASTERS of the Auction System: Auctions are particularly suitable for larger properties or properties that are unique in size or style where it is hard to set a price on the property. No other agent or group can match the success we have had with ‘Sales by Auction’. Ray White has the experience, the credibility and track record to successfully auction your property. The sale of the property by auction is widely recognised as the most effective and successful method of achieving a premium price for your property in the shortest possible time. Buyers are more inclined to inquire about and inspect properties scheduled for auction. They perceive these sellers to be more motivated, they know there is a time limit in which to make a decision on auction properties and the advertising is far more noticeable. During an auction campaign, your property may sell prior to auction or on auction day. Properties passed in on the day are generally sold soon after. This is because we have identified the buyers interested in your property and a sale can then be negotiated. Consider the following: An auction advertising program is an impressive demonstration of your commitment to sell, with a targeted marketing campaign intended to saturate specific buyers on the market. Marketing without a price attracts an unlimited buying market – buyers will judge your property on its features and benefits, not on the price. The contract of sale will be on your terms. You the owner remain in control and the terms you set may include the period of completion, financial terms, or any other special conditions. An auction date creates a sense of urgency yet still allows buyers ample time to complete their own enquiries and arrange finance. On the actual day of the auction, each potential buyer can clearly see their competition, which brings competitive bidding and ultimately exhausts market demand – resulting in a premium price. At the conclusion of a successful auction, the buyer is required to pay a deposit (between 5-10%) and the unconditional contract of sale must be executed. The buyer is locked into the purchase of your property. For most units and town homes a set price is better, However if you do go down the Auction path it will not cost a arm or a leg.

Listing your property with a price

Listing your property without a price

Believe it or not, the METHOD of sale and the appropriate marketing of your property have a lot to do with success. You see, every property in Australia is saleable. The question is which method and what promotion will attract the right kind of buyers? In our market place there are two main methods used to sell residential property. First there’s private treaty and second, public auction. There are other methods but over 99% of all property sold in our market is by one of these two methods. It’s interesting, selling property is like driving a formula one racing car. Pretty much anyone can drive one but if you want it to perform properly – well that really depends on the skills and confidence of the driver. When you sit down with one of our experienced and highly trained team, you’ll be able to discuss current market conditions as well as the method of sale that best suits your needs.

Sales and Marketing Strategy

Some of Lisa’s Some of Lisa’s Some of Lisa’s Some of Lisa’s SSSSold Propertiesold Propertiesold Propertiesold Properties 6/ 61 Nellie Street, Nundah $263,000 1/ 80 Eton Street, Nundah $319,000 4/ 14 Surrey Street, Nundah $314,500 4/ 24 Figgis Street, Kedron $309,000 4/ 29 Vernon Street, Nundah $370,000 3/ 26 Windsor Street, Nundah $304,000 6/ 121 Flower Street, Northgate $290,000 7/ 11 London Street, Nundah $376,050 48/ 6 Primrose Street, Bowen Hills $499,000 1/ 6 Primrose Street, Bowen Hills $375,000 13/ 277 Melton Road, Northgate $345,000 1/ 155 Ryans Road, Nundah $360,000 3/1412 Sandgate Road, Nundah $275,000 2/45 Love Street, Northgate $417,000 5/66 Killeen Street, Nundah $319,000 3/ 11 London Street, Nundah $385,000 6/11 London Street, Nundah $381,600 5/ 63 Eton Street, Nundah $280,000 1/26 Windsor St, Nundah $299,000 7/14 Park Road, Nundah $335,000 5/ 89 Melton Road, Nundah $286,000 13/ 14-16 Collins Street, Nundah $355,000 2/ 29 Oliver Street, Nundah $345,000 2/ 27 David Street, Nundah $365,000 5/42 Westacott Street, Nundah $305,000 5/174 Buckland Road, Nundah $317,500 3/ 8 Jendie Street, Geebung $348,000 15a Bligh Street, Nundah $585,000 4/ 29 Oliver Street, Nundah $315,000 21/ 277 Melton Road, Northgate $320,000 4/ 26 Windsor Street, Nundah $254,000 5/36 Farm Street, Newmarket $479,000 3/1 Bardon Esplanade, Bardon $235,000 5/16 Jubilee Tce, Ashgrove $243,000 5/ 18 Jubilee Tce, Ashgrove $275,000 12/ 50 Stevenson Street, Paddington $276,500 4/ 105 Beck Street, Paddington $570,000 2/ 72 Beck Street, Paddington $363,000 1/ 72 Beck Street, Paddington $375,000 2/ 39 Alma Street, Paddington $490,000 2/ 89 Scott Road, Herston $287,000 1/35 Clyde Road, Herston $304,000 2/ 8 Clyde Road, Herston $332,000 19/ 26 Glenrosa Road, Red Hill $350,000 5/ 48 Addison Street, Red Hill $610,000 19/ 26 Glenrosa Road, Red Hill (resold) $387,500 1/ 53 Lamont Road, Wilston $310,000 2/ 15 Main Ave, Wilston $490,000 123/ 171 North Quay, Brisbane $520,000

Residential Sales

6 key elements when selling your property that will maximize your sale price…. Visible elements

1. Sales & Marketing 2. Presentation 3. Price

Invisible elements 4. Communication 5. Negotiation Skills 6. Buyer Management

Matching Buyers to Properties

This is what we call a ‘behind the scenes’ strategy. Very rarely will our clients see all the work that happens to ensure buyer enquiry is maximised. Within our office there are two kinds of buyer enquiry. A general enquiry is where a buyer is looking for a property based on specific criteria. The other is when they have seen your property advertised through one of our many marketing mediums and want to know more. My database has more than 1000 buyers

Landscape Picture Signboard

Portrait Picture Signboard

Examples of advertising

your

property

Industry Leaders in Technology: As marketing and property specialists, Ray White Nundah use a range of targeted and broad-based advertising and marketing vehicles to promote your property to the widest range of potential purchasers. These include broad reaching and highly publised internet sites such as: www.raywhite.com, www.realestate.com.au, www.raywhitebanyo.com, www.raywhitenundah.com, www.homehound.com & www.domain.com.au Ebrouchures go out on day 15 to generate interest from realestate.com’s own database, around 1000-4000 people depending on the suburb. Another big difference between Ray White and other real estate agents is Ray White has the largest independent internet site in Australia and New Zealand. That’s not just the biggest real estate internet site down under, but the biggest independent site of any kind. This will give you some idea of the size and scope of our operation. At any time, the details of over 40,000 properties for sale or rent are listed. Yours, of course, will be one of them!

My Difference in Marketing your Property

Happy Snapped Professional

Professional photography makes a huge difference to the end sale price of your property.

Property Information Sheets: Buyers can look at between 1-10 properties over the weekend, making it hard to remember which property is which. My professional brochures make your home more memorable. First home buyers are nervous when making a decision to buy. Giving them all the information up front gives them the confidence in the agent and the property to make an offer.

City North News / Northside Chronicle

Before you list your apartment or townhouse for sale you will need to

contact the body corporate to obtain a disclosure statement.

Working with Tenants

In most cases your tenants have been living at your property for many months. It is not their choice to sell the property they call home. I understand that it can be a difficult time for tenants and many feel “put out” by strangers going through their home. Out of the 100 properties I have sold, 76 have been tenanted properties. It takes compassion & understanding to work with tenants to obtain for you the highest price. I make sure tenants are fully aware of what is happening at their place and work in with them as much as I can with inspection times and dates. Once we have worked out suitable times and explain the sale process to them, I leave a calendar with all the times and dates so we all know when I will be entering the property. And they feel 100% comfortable with leaving me in care of their belongings.

Communication

Being kept well informed is a key element to help you feel confident during the sale. At Ray White Nundah this includes a weekly written report and update meeting, feedback after property showings as well as a summary of buyers’ comments on how they see your property competing in the market. It’s important you select an agent who will keep you well informed. This is a large transaction with many components that all add together to create a successful sale.

Negotiation

When it’s all said and done, the difference professional negotiation skills can make in the final sale with your profit cannot be underestimated. If the property you’re selling is your principal place of residence, every additional $1,000 that’s able to be achieved could be like earning $2,000 in salary – because it’s capital gains free. Make sure you thoroughly research the agent who will be responsible for negotiating the sale of your valuable property asset. Are they a skilled negotiator? Do they undertake regular training? What do past clients have to say about them and the results they’ve achieved?

Spring Clean A house that sparkles is much more appealing to a buyer. Have carpets shampooed, remove dust from edges and light fittings and remove mould from bathrooms. In the kitchen, shining ovens, range hoods and appliances will catch the buyer’s eye and make the right impression. Some owners employ professional cleaners to carry out these initial ‘spring cleaning’ tasks.

Minor faults A dripping tap, worn screen, sticking drawer or loose door handle may distract a prospective purchaser from the good attributes of your home. Make that small repair - it will help make your sale.

Cupboards and wardrobes These look larger when clothes are properly hung and shoes, hats and other articles are all in place.

Replace any items not included in the sale If you intend to take that chandelier in the hallway or the curtains in the bedroom that match the bedspread, then it is a good idea to replace them before the property is shown. Negotiations are made more difficult because of arguments over inclusions.

Minimize the amount of furniture This makes the true size of rooms evident. Remove excess furniture, leaving the better items in the house during the marketing process – store any excess with family or friends.

Garages are important features Remove unnecessary clutter. This will display the full value of storage and utility space.

Exterior paint work It is ideal if the paint work is in good condition, however some buyers are quite prepared to do some work, which may better suit you. If you do choose to paint the exterior before the sale, stay with ’safe’ colours as an unusual colour will often have a detrimental effect on buyers and may even prompt a request for a price reduction so that a re-paint can be carried out.

Talking to your agent A trained eye can enhance the value and saleability of your home.

Bathrooms Apart from the kitchen the bathroom is one of the most important rooms in the house. Make sure you check and re check that the bathroom is sparkling and bright and clean.

Three’s a crowd Try not to be present during inspections. Potential buyers sometimes feel uneasy about fully exploring a home when the owner is present.

Privacy Should a prospective buyer or another sales agent from another agency call you direct to inspect your home, direct them to your agent.

Fresh Flowers Create a wonderful atmosphere with flowers; it helps style a room whilst adding colour and panache.

Professional Decorators Busy sellers are now consulting professional decorators who specialise on home presentations

Pets Please keep pets out of the way. Your pet can sometimes be an unwelcome intrusion to the buyer intent on inspecting their possible home for the future.

Smell of aromas Pleasant aromas make buyers feel welcome and comfortable.

Kitchen A tidy and clear kitchen shows the most used room in the house at its full potential.

Interior paint work. If the overall effect is acceptable, there is no need to go to the expense of repainting. Perhaps a ‘touch-up’ of any obvious marked areas is advisable, however sometimes a thorough cleaning of the walls is sufficient.

Getting Your Property Ready for Sale.

First Impressions are important

A property that shows well, sells well. Keep the lawn trimmed and edged, cultivate flowerbeds, remove all refuse or clutter from the yard, footpaths and verandahs.

Of course there will be a number of factors you’ll need to consider when selecting your agent.

However if you focus on the above pages and use this as your minimum standard checklist, you’ll be

sure to select a great agent committed to achieving the maximum the market is willing to pay for

your property and keeping you fully informed along the way!

All the Best for a Successful and Satisfying SaleAll the Best for a Successful and Satisfying SaleAll the Best for a Successful and Satisfying SaleAll the Best for a Successful and Satisfying Sale

For more information, please call …

Lisa Bell

0424 588 488

Ray White Nundah

1. I specialise in apartments and townhouses and 98% of the 100+ properties I have sold have been an apartment or townhouse.

2. I have extensive knowledge of body corporate issues and by-laws as an apartment and townhouse specialist.

3. My database only has apartment and townhouse buyers looking to buy now. 4. I offer a minimum of 2 open homes per week at 30 minutes each for the first 5 weeks. 5. You will receive calls every day to let you know what has been happening on your property. 6. We will have sit down face to face meetings every 2 weeks to keep you fully informed on the sale

of your property. 7. You get $200 off my commission if I do not do something I said I would. 8. I perform business as a seller’s agent not a buyer’s agent. Working 100% of the time for you and

your property. I will always be talking your property up to buyers to enhance the sale price. 9. I make sure I know what is important to you and achieve this to the best of the company’s and

my ability. 10. Buyers will receive via e-mail or in person a property information sheet with all the details of your

property to make it the most memorable. 11. I’m all about making your experience of selling as stress free, informed and personable as

possible. I want you to recommend me and talk about me, so my job for you will be the most enjoyable experience you have had. I have a few testimonials here for you to read and once I sell your property I’d love to have yours in here also.

12. I’m committed to you and to achieving the last possible dollar out of the buyer. 13. Any buyer that phones or enquires on that day will have the same day service. 14. I don’t take on more than 4 properties at a time for your benefit to give you 100% attention and

so I am not burnt out with too many listings like most agents that take on too much. 15. I love to work with buyers, young or old, they are the key to making the sale and making friends

with the buyer in the end achieves for you a higher price as they trust me. 16. I’m young and enthusiastic and do not have any pre conceived ideas on price 17. I make sure that your property is only promoted in the best possible light. 18. Weekly written reports on your property are also left with you. 19. I have taken the hard work for sellers and buyers to find tradespeople, solicitors, building and

pest inspectors with a list handed out to all prospective buyers and sellers. This is a great tool if either buyer or sellers need help with getting ready for sale or buying a property that may involve work.

20. Apartment and townhouse buyers have a broader area in which they wish to buy, they are more price orientated than area and therefore selling apartments and townhouses within a 10-15 km radius is much easier.

20 Reasons why you should list and sell with Lisa Bell