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http://www.LinkedIn-Makeover.com
By
Donna Serdula
Author of
LinkedIn Makeover: Professional Secrets to a
POWERFUL LinkedIn Profile
Check Out My Book: http://bit.ly/LinkedInMakeover2ndEd
Get an Optimized LinkedIn Profile: http://www.linkedin-makeover.com/order-today/
http://www.LinkedIn-Makeover.com
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Slide 2
Donna Serdula
Author of LinkedIn Makeover:
Professional Secrets to a POWERFUL LinkedIn Profile
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Slide 1
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http://www.LinkedIn-Makeover.com
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Slide 2
Donna Serdula
Author of LinkedIn Makeover:Professional Secrets to a POWERFUL LinkedIn
Founder of Vision Board Media
& LinkedIn–Makeover.com
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Slide 3
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http://www.LinkedIn-Makeover.com
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• LinkedIn is the world’s largest
professional network.
• LinkedIn connects you to your
trusted contacts and helps you
exchange knowledge, ideas, and
opportunities with a broader
network of professionals.
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http://www.LinkedIn-Makeover.com
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http://www.LinkedIn-Makeover.com
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LinkedIn-Makeover.com
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• Contacted by a
Recruiter
• Found a Job
• Reconnected with
People
• Prospect for Business
• Enhanced my
Reputation
• Research Prospects,
Vendors, Candidates…
LinkedIn-Makeover.com
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Slide 12
To Crank Up
Your Impact &
Results on
Get Your Pen & Paper OUT NOW!
Tips
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http://www.LinkedIn-Makeover.com
Slide 13
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Slide 14 People Search, then Plod thru Results
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Slide 15 Which one
impresses?
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http://www.LinkedIn-Makeover.com
Slide 16
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WHAT MAKES A
PROFILE
POWERFUL?
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Professional Headshot
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http://www.LinkedIn-Makeover.com
Slide 19 Do Do Not
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Slide 20 TIPS to a Better Profile Pic
DO
• Have a professionally
taken photo
• Look straight into the camera
• Use a pale color / white background
• Dress professionally
• Zoom in close, frame
your face!
DO NOT
• Do not use a picture
taken at a wedding
• Wear sunglasses or look away
• Have a distracting, busy background
• Wear a bathing suit
• Use a full length shot
or have others in the frame with you
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Slide 21 Compelling Headline
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http://www.LinkedIn-Makeover.com
Slide 22
Compelling Headlines
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LinkedIn-Makeover.com
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http://www.LinkedIn-Makeover.com
Slide 24
Complete Experiences,
Keyword Optimized!
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Connections!
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Contact Information
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http://www.LinkedIn-Makeover.com
Slide 27
STRATEGIC Summary
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Slide 28 • Introduction & Elevator Pitch
• What attracted you to your current position/field?
• How do you help your clients?
• What kind of results can a person expect working with you?
• Describe a defining accomplishment or 2.
• What is your goal moving forward? What do you hope to achieve?
• Why and how should a person reach out to contact you?
An
ato
my o
f a
n A
ma
zin
g S
um
ma
ry
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Slide 29 Takeaways?
• Use a professional photograph
• Include Your Contact Information
• Do NOT Copy & Paste Your resume
• Tell your professional story in a first person, warm, conversational narrative
• Visit LinkedIn-Makeover.com for assistance
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http://www.LinkedIn-Makeover.com
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http://www.LinkedIn-Makeover.com
Slide 33
How many 1st
degree
connections
are in YOUR network?
Less than 100
100 – 300
300 – 500
Over 500
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Slide 34 Connecting…
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Slide 35 LinkedIn Network
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http://www.LinkedIn-Makeover.com
Slide 36
John
Mary
Joe
Audra
Hank
Your REAL Network
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Groups
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Slide 38 A-B-C… Always Be Connecting!
• Family
• Friends
• Alumni
• Old Colleagues Employers
• LIONS
• Recruiters
• Past Customers
• Prospects
• Leads
• Current Customers
• Vendors
• Strategic Partners
• Group Members
• People you meet along the way…
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http://www.LinkedIn-Makeover.com
Slide 39 Research, Prospecting, Intelligence
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http://www.LinkedIn-Makeover.com
Slide 42
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Slide 43 Takeaways?
• Build Your Network
– Connect, Connect, Connect
• Use Your Network
– Search, Research, & Find Inside
Connections
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Slide 44 I invite you to….
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http://www.LinkedIn-Makeover.com
Slide 45
Pay $ome Money
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http://www.LinkedIn-Makeover.com
Slide 48
BECOME A
TRUSTED
ADVISOR!
SHARE
& Network
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POST
LISTEN
Interact
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Slide 50 Drip Feed Marketing
What to Share
• Expert Advice
• Links to compelling articles
• Upcoming Events
• Business Ventures
• Jobs
• Questions & Requests
What NOT to Share
• Pictures of kittens
• Vacation slides
• Kids playing soccer
• Mundane trivial items
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http://www.LinkedIn-Makeover.com
Slide 51
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Slide 52 LinkedIn….
• Establishes Your Personal Brand
• Keeps You in Touch with Connections & Your NETWORK
• Connects You to Experts, Ideas, Inspiration
• Allows You to Discover Opportunities
LinkedIn isn’t just a Social Network,
It’s a Sales & Business Tool
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And here’s the
real secret to LinkedIn…
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http://www.LinkedIn-Makeover.com
Slide 54
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Slide 55 REVIEW
1.Optimize Your Profile
2.Build & Use Your Network
3.Pay Some Money!
4.Share & Network
5.Have Fun!
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Slide 56
Q&A
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http://www.LinkedIn-Makeover.com
Slide 57 Connect with me!
LinkedIn: LinkedIn.com/in/toDonna
Twitter: @DonnaSerdula
Contact me:[email protected]
215-839-0008
Slides & Additional Resources:LinkedIn-Makeover.com/Kettering
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