CALLS-TO-ACTION HOW TO MASTER THE DESIGN OF. Problem : On average 98% of visitors to a website leave without ever converting. (source: Avinash Kaushik)

CALLS-TO-ACTION

HOW TO MASTER THE DESIGN OF

Problem: On average 98% of visitors to a website leave without ever converting. (source: Avinash Kaushik)

Sign you have this problem: You have decent traffic, but your leads are low or flat.

MAKE IT

BIG

GIVE IT ROOM TOBREATHE

GIVE IT PROMINENTPLACEMENT

USE COLORS THATCONTRAST

ADD HOVER

EFFECT

CREATE A SENSE OFDIRECTION

USE UNCONVENTIONAL

SHAPES

FOCUS ON

TEXT

Alignment b/n Landing Pages &

CTAs

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1

Give Direction1


2

Deliver on the expectations you set

2


3

Don’t give too many options

3

Your CTA & Landing Page Should Be:

Aligned

Clear

Action-oriented3

2

1

How to Write Effective Call-to-

Action Copy

Be Clear & Direct

Action-oriented

Drive urgency

Use numbers

Simple & concise

Documents

CALLS-TO-ACTION HOW TO MASTER THE DESIGN OF. Problem : On average 98% of visitors to a website leave without ever converting. (source: Avinash Kaushik)