Cambashi Cambashi Limited Ideas and Solutions 28 September 2000 The Virtual Institute as a market oriented network Peter Thorne

Cambashi

Cambashi LimitedIdeas and Solutions

28 September 2000

The Virtual Institute as a market oriented network

Peter Thorne

Cambashi - 2 -

Workshop on Virtual Institutes

Cambashi Internet Opportunity Organisations and

Partnerships Experiences Making it work Conclusion

Agenda

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Cambashi - independent experts on IT for industry Research the business

reasons for industry to invest in Information Technology

Interview European user managers on a peer to peer basis

Conduct desk (virtual desk) research

Listen, analyse & understand

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Company profile

15 years of profitable growth

Staff owned 15 staff + associates Over 1m euro revenues Strong balance sheet Investing in research Pan-European

perspective

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Cambashi’s products and services

Managementconsultancy

Marketingconsultancy

Best practicebenchmarking

Marketingservices

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CATN profile

Started 1989 50+ consultants Worked in >25

countries Experience > 100

projects together Economists,

engineers, scientists, managers

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CATN

Your partner in Europe Denmark France Germany Greece Italy Netherlands Spain Switzerland United Kingdom and now listening posts in: United States Japan

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Agenda

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The Internet is a discontinuous innovation

Basic infrastructure change Three enabling factors:

Self-service New workflows Content

It is the first discontinuity of this type to really impact

We’re in uncharted territory

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Old, Static Locations and Communications Permanent location Occasional (perhaps intense)

communication

Facility Institution Partner

Journal Conference

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New, Dynamic People move Get the best people on your team - even if

only sometimes Internet makes this possible

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Flexibility and Agility

An issue for Business Also an issue for Institutions Responsive Network

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Agenda

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Organisation, IT and Value-add

Command and Control

Business Units

Individual Entrepreneurs

Centralised Client server

Internet

Head Office Cellular Temporary teams

Organisation

IT

Value-add

Predictable Unpredictable

Slow to change

Agile

Less scaleable

More scaleable

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Strategic Alliance!

100’s per week Variation in

Substance From press-release

(and that’s all) To new force in the

marketplace The chicken, the pig

and breakfast

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Here today, gone tomorrow?

We’ve got a web-site We’ve got e-mail What more do you

want?

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Substance, weight, permanence also add value Commitment Individuals, partners,

customers respond Worth investing to

reduce transaction costs

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Agenda

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CATN experience Top level face-to-face

meetings still needed Constitution provides a

basic level of trust Legal vehicle to own shared

IPR Partners commit budget and

resource to execute agreed business plan

Mechanics of information sharing are secondary

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Syndicated Project experience

Multiple bosses creates (one) opportunity to redirect problems

Authority of project manager Unused conflict resolution

procedure Specification, progress,

results, all visible to all participants

No inner-circle!

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Projects to synchronize geographically dispersed activities

Camb. Info. Channel

Success Stories

Competitive Analysis

Etc.

Website Requirements, Creation and Update Processes

Website Design, Implementation and Hosting

Content

Client Intranet

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Agenda

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Making it work

Market research

Marketing consultancy

Marketing services

Management consultancy

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Risks and Counter-measures Nothing happens Enthusiasm first, then

disappointment Unreliable partners Talking shop No synergy between

heroic individual efforts 80% of the work is

done by 20% of the partners

Champion Interdependence Committed plan and

resources Top-level personal

communication Well defined reason

for being e.g. customers and suppliers, tangible deliverables

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A Business Plan (1) Mission Role of planned product or service and why it

is better (or at least different!) Target market requirements and volume Products /services/ pricing / demand forecast Suppliers / value-add / distribution

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A Business Plan (2) Competitors, risks and countermeasures External SWOT The team that will execute the plan - internal SWOT Structure / problem resolution / ownership / IPR Costs and revenues Timeline and metrics

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Agenda

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It’s not just e-mail and a website

Reason for being Equipment, procedures, communications People and Partners Plan Project Manager / Champion Customers

Cambashi

Cambashi LimitedIdeas and Solutions

28 September 2000

Thanks for listening!Any questions?

www.cambashi.com

Documents

Cambashi Cambashi Limited Ideas and Solutions 28 September 2000 The Virtual Institute as a market oriented network Peter Thorne