1 FOR ALL CAMPAIGN

Final presentation

First AmendmentCampaign

About The Team

Michaella Phillips is currently a senior at Howard University studying public relations andminoring in sports management. Her passion for music, sports, and media developed intoher desire to work in the entertainment industry. Through her different internshipsopportunities, she understands the importance of expressing her opinion as well as theimportance of the 1st Amendment.

Currently, a senior at Howard University, Jeana Henderson plans on receiving a bachelorsin Public Relations summer of 2020. After having an internship summer of 2018 atPennington Law Firm she solidified her plans on eventually attending law school. Afteracquiring degree in law, she plans on utilizing her degree in conjunction with working ata Public Relations Firm or Talent Agency.

Jonathan is a senior Public Relations major and Economics minor. Jonathan was the PubicRelations Director for PRSSA 2018-2019 school year where he learned the importance ofusing the first amendment on social media to express personal opinions and also gainknowledge from from other individuals. Also being a communications student Jonathan hasexpressed his rights of petition, speech and assembly to express my thoughts and grievances.

Naala Johnson is a senior Strategic Legal Management major and Swahili minor studying at HowardUniversity. She has utilized her strategic, organizational, project management and social mediamanagement skills as Branding Director of Spotlight Network and she is currently the CEO and Cofounder of a company called Fearless Dreamers which is an entertainment, community service andclothing company. She uses her creativity and talents to create music, graphics, events, films andwriting that express her first amendment rights.

Did You Know?

37% OF AMERICANS CAN NOTNAME ANY FIRST AMENDMENT

RIGHTS-WASHINGTON TIMES

Video

In the political climate that our society is facing today, it is extremely important for allcitizens to know their rights. The 1 For All team worked to engage college students andraise awareness on the First Amendment at Howard University.

The 1 For All team held tabling events throughout the semester to receive studentscontact information. After receiving their emails, we were able to measure the amountof personal engagement we had throughout the semester.

This was the most effective way to receive engagement from students and gainsupport from Howard University students.

Manifesto Summary

Background1 For All is the nation’s longest-running nonpartisan programthat advocates for first amendment rights.

It is a nonprofit and non-partisan campaign to boostunderstanding of our first amendment 1 For All was founded in2007 by former USA Today editor Ken Paulson.

The program is currently located at newly launched FreeSpeech Center at Middle Tennessee State University.

First Amendment

SituationAnalysis

First Am

endment

The core problems include, lack ofrepresentation from othersocioeconomic groups and limitedexpansion.

The company has a strong foundation

in Tennessee where it was founded,and has the opportunity to expand to 

Washington D.C

Goals andObjectives

First Am

endment

Goal: To both increaseawareness and educatestudents on the importanceof First Amendment Rights,among marginalized groupsand general students, inaddition to educatingstudents on the importance. .

Objective: Introduce at least100 college students to theimportance of firstamendment rights byengaging through varioustactics

AudienceFirst A

mendm

ent

Target Audience: Age of 17 to 25 whoattend a college or university in theWashington, DC metropolitan area: 47%of Black or African Americans.

Source:Howard University

Strategy &Key Messages

First Amendment

1 For All recognizes the importance of the representation of allethnicities during our campaign  It is important to express your first amendment rights in thispolitical climate The first amendment is committed to educating students andtheir peers of the importance of the five freedoms 

Strategy: Educate college students of all backgrounds in the D.Carea, the importance of having First Amendment Rights bygenerating discussions, hosting events, and engaging the coredemographic on social media. Key messages:

TacticsFirst A

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Informational brochures AdvertisementsSurveysShort promotional video#HU1ForAll Social Media Challenge3 Tablings

EvaluationTool: Using analytics from the social mediaplatforms we will be able to track theengagement for the videos released on oursocial media platforms.

Tracked event attendance through the documentation of

the students names and emails Currently 101 emails havebeen collected and are ready for distribution.Personally engaged with 70 people in total about theFirst Amendment.

Social Media Engagement

Tabling Events

T H A N K

Y O U !