Campus Mumbai – Dubai 2018

Similarities and contrasts in the growth and development of two world class cities

Johanne Brunet, PhDAcademia

• CGA-CPA – UBC• MBA – HEC Montreal• PhD – Warwick Business School UK• President of the Assembly of Professors • Previous Campuses:

– Australia (Sport, Wine and Creativity)– California (Entertainment and Wine)– India (Entertainment and IT)

• Research:– Innovation, creativity, new product

development– International marketing– Marketing strategy

• Teaching:– MBA– Executive (Montreal, Algeria, China…)– EMBA

Media:• Radio-Canada/CBC• TV5 international• ConsultationBoard of directors:– SAQ (Chair of the board)– SHDM (Chair of the board)– Théâtre du Rideau vert– Regent’s University (UK)

Professional

Marie-Pierre Charette

Coordinator, Campus Without Borders since 2010• B.A. - Human Resources , UQAM• MSc International Business, HEC Montréal• Previous Campuses:

• Canada – Energy Sector: 2011 & 2012• Argentina-Chile: 2012 & 2013• Colombia: 2014, 2015, 2016, 2017 & 2018• Mumbai-Dubai: 2016 & 2017

Similarities and contrasts in the growth and development of two 21st century cities

The objective of the course is to spend one week in Mumbai and oneweek in Dubai to understand how these two very different cities:

• Develop their current infrastructure to enhance the quality of life andbusiness attractiveness;

• Brand their city as a “dream factory” with the entertainment business inMumbai and the tourism industry in Dubai;

• Are able to position themselves as international/regional financial servicecenters, a leading industry of the 21st century in a shifting world economy.

MUMBAI DUBAI Financial structures

Infrastructures(smart cities)

Entertainment industry Tourism industry

Infrastructure – two worlds

MUMBAI 2017

Dubai and Mumbai are competing to establish themselves as regional IFC leaders

The Indian government‘s goal is to have Mumbai as

an IFC by 2020

The Dubai IFC opened in 2004 and is one of its

major free zones

1000 + registered firms16 000+ workers in the district2024 Gateway to Growth Plan

Entertainment and Tourism Industries

Largest producer offilms globally with an estimated 1000 films

per yearFinanced by privatefunds (Hollywood)

Indians buy 2.7 billion movie tickets annually

Dubai aims to attract 20 million visitors per year by 2020, doubling the number

welcomed in 2012

Tourism revenue represents more than

20% of Dubai GDP

Dubai focuses on 3 trends of the tourism industry: safety,

accessibility and shopping

Infrastructure Financial Services Entertainment Tourism And more!

Organisations visited in 2017

Course Evaluation

• Participation - 20%Be on time for meetings.Participate in all preparation meetings.Prepare a one-pager of one of the firms visited.Manage the visit to that firm.Be an active listener /asking questions.Be a team player.Be proactive.

• Group projects (group of 4) - 30%Report, analysis of a sector of the economy.Organise a business meeting or fundraising event in Mumbai for your group and write a

report on that meeting and the activities of the organization met.

• Personal reflection on the Mumbai and Dubai business environment, your experience and what you have learned. - 50%

Timeline (July – December)

4 or 5 pre-departure activities (July – November):• Seminars on the socio-political, cultural and economic background of

both cities/countries• Conferences on the themes of the Campus• Group dinner

November 30th - December 15th 2018: Campus Mumbai Dubai!

Tentative calendar: November30th to December 15th 2018

This Campus Abroad (Business Trip) is for students who:• Have an interest in deepening their understanding of the

course themes and the Mumbai/Dubai business environment.

• Are curious, responsible and mature.

Should shopping, pub crawls and beach time be your top three priorities in applying for this program, please reconsider your choice; this program is not for you.

LogisticsHEC Montréal takes care of:

• All academic and business activities• Accommodation (15 nights incl. breakfast and

WIFI) • Mumbai-Dubai plane ticket• Local transport for group visits• Local guide throughout the program• Some meals • 2 cultural activities (1 in each city)

You take care of:• Your Montréal-Mumbai / Dubai-Montréal

plane ticket• Visa for India (done online)• Your meals (although some of them are

included)• Your free time activities

Hotels• Double occupancy room (2 twin beds).

• Breakfast and WIFI is included

Dubai: Taj Dubai 8 nights

Mumbai: Taj Lands End 7 nights

To be paid to HEC Montréal

Administrative fees $215

Program fees (visits, 15 nights, breakfast, local flight, charter bus with guide)

$3000-$3200

TOTAL $3215-$3415

Plane ticket, Indian visa, and insurances****Arranged by the students

Around $1300

Grand Total $4515 – $4715

Tentative Budget**Based on a group of 20 students

Scholarships of $1000 for the participation to the Campus Abroad programs are available

WELCOME CAMPUS MUMBAI – DUBAI 2018!