CAUSE OF THE WEEK

TOOLKIT

Use this toolkit to help promote CFC causes during each week of the campaign. Each cause week includes the following resources: social media content, images, a video, a banner, and a splash screen. Click the GREY BOXES to >>

download each resource.

INSTRUCTIONS

INSTRUCTIONS

Make a Plan Now that you know what the causes of the week will be, it’s time to make your plan. Consider implementing the following tactics to make the most of each cause week:

• Post social media content on your agency’s social media channels.

• Promote the Cause of the Week content, banners, and images in newsletters, emails or intranet sites (grab copy from the cause week pages on your local zone website).

• Plan events aligned to a specific cause (e.g., gingerbread house contest for Housing & Shelter week, talent show for Arts & Culture week, pet photo contest for Animal Welfare week).

• Ask your technology team to have the cause splash screens show up on everyone’s computer when they log in for the day. You can also put splash screens on electronic displays in your building, email to everyone as an attachment, or print and post on bulletin boards or other high traffic areas.

Use the following resources to implement your plan!

INSTRUCTIONS

Review the Causes Every year, the CFC assigns a charitable cause to each week of the campaign to engage donors and highlight the important work of CFC charities. Cause weeks are an effective way for campaign workers to engage your colleagues throughout the season.

To start your planning, review the cause of the week calendar (on the next page) to see what causes will be covered during the 2020 campaign season or download the Cause of the Week List, which includes sub-categories for each cause.

TIP: For more information on each of the causes go to the calendar on your local zone website.

>> CAUSE OF THE WEEK LIST

INSTRUCTIONS

Cause Week Calendar Week of Sept. 28: End Hunger

Week of Oct. 5: Human Rights

Week of Oct. 12: Eradicate Poverty

Week of Oct. 19: Medical Research

Week of Oct. 26: Arts & Culture

Week of Nov. 2: Education

Week of Nov. 9: Military Support

Week of Nov. 16: Children & Family Services

Week of Nov. 23: Public Safety

Week of Nov. 30: Global Health

Week of Dec. 7: Housing & Shelter

Week of Dec. 14: Faith-Based

Week of Dec. 21: Environmental Protection

Week of Dec. 28: Mental Health

Week of Jan. 4: Animal Welfare

Week of Jan. 11: Your Favorite Cause

RESOURCES

>> SPLASH SCREEN>>

>> >> >>

>>

RESOURCES

End Hunger - 9/28

MAIN IMAGE SOCIAL IMAGE VIDEO

WEB BANNER SOCIAL CONTENT

RESOURCES

Human Rights - 10/5

>>>>

>> >>

>>

>>MAIN IMAGE

SPLASH SCREENWEB BANNER

VIDEO

SOCIAL CONTENT

SOCIAL IMAGE

RESOURCES

Eradicate Poverty - 10/12

>> SPLASH SCREEN>> WEB BANNER

>> MAIN IMAGE >> VIDEO

>> SOCIAL CONTENT

>> SOCIAL IMAGE

RESOURCES

Medical Research - 10/19

>> SPLASH SCREEN>> WEB BANNER

>> MAIN IMAGE >> VIDEO

>> SOCIAL CONTENT

>> SOCIAL IMAGE

RESOURCES

Arts & Culture - 10/26

>> SPLASH SCREEN >> WEB BANNER

>> MAIN IMAGE >> VIDEO

>> SOCIAL CONTENT

>> SOCIAL IMAGE

RESOURCES

Education - 11/2

>> SPLASH SCREEN >> WEB BANNER

>> MAIN IMAGE >> VIDEO

>> SOCIAL CONTENT

>> SOCIAL IMAGE

RESOURCES

Military Support - 11/9

>> SPLASH SCREEN >> WEB BANNER

>> MAIN IMAGE >> VIDEO

>> SOCIAL CONTENT

>> SOCIAL IMAGE

RESOURCES

Children & Family Services - 11/16

>> SPLASH SCREEN >> WEB BANNER

>> MAIN IMAGE >> VIDEO

>> SOCIAL CONTENT

>> SOCIAL IMAGE

RESOURCES

Public Safety - 11/23

>> SPLASH SCREEN >> WEB BANNER

>> MAIN IMAGE >> VIDEO

>> SOCIAL CONTENT

>> SOCIAL IMAGE

RESOURCES

Global Health - 11/30

>> SPLASH SCREEN >> WEB BANNER

>> MAIN IMAGE >> VIDEO

>> SOCIAL CONTENT

>> SOCIAL IMAGE

RESOURCES

Housing & Shelter - 12/7

>> SPLASH SCREEN >> WEB BANNER

>> MAIN IMAGE >> VIDEO

>> SOCIAL CONTENT

>> SOCIAL IMAGE

RESOURCES

Faith-Based - 12/14

>> SPLASH SCREEN >> WEB BANNER

>> MAIN IMAGE >> VIDEO

>> SOCIAL CONTENT

>> SOCIAL IMAGE

RESOURCES

Environmental Protection - 12/21

>> SPLASH SCREEN >> WEB BANNER

>> MAIN IMAGE >> VIDEO

>> SOCIAL CONTENT

>> SOCIAL IMAGE

RESOURCES

Mental Health - 12/28

>> SPLASH SCREEN>> WEB BANNER

>> MAIN IMAGE >> VIDEO

>> SOCIAL CONTENT

>> SOCIAL IMAGE

RESOURCES

Animal Welfare - 1/4

>> SPLASH SCREEN>> WEB BANNER

>> MAIN IMAGE >> VIDEO

>> SOCIAL CONTENT

>> SOCIAL IMAGE

RESOURCES

Your Favorite Cause - 1/11

Materials and suggestions for this final cause week will be available in the finish strong toolkit.