A few years ago when the Spice Girls were around they were a very mainstream popular girl group who focused on making young girls believe in themselves and “girl power”. In the primary optical area of their CD cover the first thing you notice is where it says “SPICE”. Each letter is a different colour reinforcing beliefs that each of the girls is different to the other as they all had their own “personalities” (e.g. baby spice, scary spice, sporty spice etc.). Their personalities are also shown through the house style of the CD by the use of their different themed outfits. The main background of the CD case and the CD itself is plain white which makes the band name and the images of them stand out more.

Similar to the spice girls, the Saturdays are a main stream popular band who each portray their differences through the use of outfits (e.g. all wearing different colours). Within the main optical area of the album cover is a main image of the girls which automatically creates audience familiarity as the first thing the audience see therefore automatically realise that it’s The Saturdays CD. By the girls all wearing different colours it has a similar house style to the Spice Girls CD over as it shows their fans that it’s okay to be different and that not everyone is the same.

Again, similar to the other two CD’s, the house style of the Little Mix CD is that each girl shows it’s okay to be different by each wearing different style outfits and each having different hair styles etc. Similar to the Spice Girl’s album cover each letter of the band’s name is a different colour which is again showing it’s okay to be different it could also be portraying the girls personalities as the colours are bright and vibrant. This also could show that the band are still down to earth typical teenage girls who still like to be with their friends and have fun, this is shown by them all holding hands as it’s something a typical teenage girl would do.