CEIBS Global Management Forum

Summary Report

(2008～2014)

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CEIBS Global Management Forum

Contents

u Organizer

u Forum Theme

u Invited Speakers

u Participants

u Feedback

u Partners

u Media Coverage

u Display Area

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Organizers

Organizer：

The China Europe International Business School (CEIBS) is a non-profit joint venture

established in 1994 under an agreement between the Chinese government and the European

Commission. CEIBS’s MBA programme ranked within the Top 25 by the Financial Times annual

global business school survey for 8 consecutive years. In 2004, CEIBS received international

accreditation from the European Quality Improvement System (EQUIS) . In 2008, CEIBS

received accreditation from AACSB International (the Association to Advance Collegiate

Schools of Business).

China Business Network (CBN) is proud to be China’s pioneer and exclusive provider in

professional finance and business information that transcends media, regions, and even

industrial operations. CBN commits itself to providing Chinese investors and the global

Chinese Community with the most up-to-date, accurate and expert information

supplemented by valuable, in-depth analysis, which serves to build and fortify CBN’s image

as an exemplary and influential Chinese business platform. As of now, CBN includes the

following 6 media platforms：CBN TV、CBN Daily、 CBN Weekly、 CBN Radio、CBN Web

、CBN Chinese Economy Forum, and one think tank: CBN Academic.

Co-organizers：

Composed of 24 departments and 6 affiliated institutions, CCTV is a vice-ministerial non-

profit institution, a major news media outlet in China, an important mouthpiece of the CPC,

government and people, a critical platform for cultural and ideological communication, and

one of China’s most competitive mainstream media. CCTV performs the functions of news

coverage, public education, culture and entertainment, and information service. It is a

principal channel that provides the public nationwide with information and a major window

that enables China and the world to know about each other. Presently, CCTV has gained

growing visibility worldwide.

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Forum Theme

Forum 2014

Times of Changes and Innovation: New Economy and New Prosperity

The world economy swayed back and forth like a candle in a wind during the financial crisis of 2007-2008 and the aftermath of the 2008-2012 global recession, and is now in a process of slow and painful recovery. Such a process is described as “the New Normal”, a term coined by PIMCO’s president Mohamed El-Erian. As a principal part of the global economy, the Chinese economy has inevitably been in the new normal of low growth. The Chinese government is trying to change the growth model by substantially loosening its grip, kick-starting emerging industries, and boosting the private sector so that the flagging economy can pick up steam. As the Chinese government is committed to pushing through the reform, the “mechanism reform” has captured much attention again.

Industrial innovations, in contrast, are in full swing: Smartphones, wearable devices and in-vehicle information systems…mobile apps are reaching every corner of people’s life, rejuvenating a string of sunset industries. Meanwhile, novel concepts, such as the Internet of Things and Internet of Vehicles, have moved from the lab to the market. Though at variance with classical business theories, “long tail” and “for-free” business models have gained a foothold in the market, thanks to sophisticated digital technologies. As a result, we can easily go shopping, check a map (LBS), find a restaurant, or call a taxi via mobile apps. In the era of big data, a whirlwind of information is reshaping how we live, work and think.

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Forum Theme

Forum 2009

China and the World - in the Time of Global Challenges

Year 2009 is extremely difficult for all countries across the globe. With the world economy mired in deep recession, there is a resurgence of Keynesianism. Questions are being raised about both monetary and industrial policies of different nations. China, a high-growth yet still emerging economy, thus faces comparatively high expectations of its role in restructuring the world economy. All eyes are fixed on China, at a time when the country faces some of the greatest challenges in its history: the relationship between the RMB and U.S. dollar or Euro, the gap between China’s foreign exchange reserves and

America’s tremendous debt, and China’s new role on the world stage. One thing is clear: the challenges faced by China are also the challenges of the entire world.

Forum 2008

The Sleeping Giant is Awake: China’s 30-Year Business Reform in Retrospect

“China is a sleeping giant”, Napoleon Bonaparte said in 1803 "Let her sleep, for

when she wakes she will shake the world.“ Nearly two centuries later, China is truly

awake. It began with the epoch-making conference in December 1978, triggering

off China’s reform and opening-up to the world. Since then China has embarked on

an adventure to shift from an economic model based on rigid central planning to a

market economy. Within three decades, more than 500,000 foreign-funded

enterprises have registered in China. The economy, previously dominated by public

ownership, has been varied and the private economy has blossomed, contributing

to 40 percent of the growth of the gross domestic product and offering the most

new jobs. China is transformed into a global economic powerhouse.

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Speakers

Li Rongrong Former Director and Secretary of the Committee of CPC, the State-Owned Assets Supervision and Administration Commission of the State Council

Wang Zhile Director of Research Center on Transnational Corporations, Ministry of Commerce of PRC

Cheng Siwei Former Vice Chairman of the Standing Committee of the National People’s Congress

Huang Qifan Former Member of the Standing Committee of the CPC Chongqing Municipal Committee, Executive Vice Mayor of Chongqing

I. Government Speakers

Chen Deming Former Minister of Commerce of PRC

Shen Xiaoming Former Vice Mayor of Shanghai

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Speakers

II. Corporate Speakers

Liu Chuanzhi Founder and Chairman, Lenovo Group

Xu Lejiang Chairman, Baosteel Group

Jin Zhiguo Chairman, Tsingtao Brewery Co., Ltd.

Liu Ruiqi Chairman, Hengyuanxiang Co., Ltd.

Wei Zhe Former CEO, Alibaba.com

Liu Qiangdong Founder & CEO, 360buy.com

Gerard J. Kleisterlee President & CEO, Royal Philips Electronics

Marc Chapman General Manager, IBM Global Business Service, Greater China Group

Hubert-Lance Huet Founder, H Group

Yves Chapot Chairman, Michelin (China) Investments Ltd.

Liu Qin Managing Director, Morningside Capital

Cao Yuanzheng Chief Economist, Bank of China International Holdings Limited

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Speakers

III. Academia

Clay Shirky Author, Here Comes Everybody & Cognitive Surplus

Arthur Yeung Philips Chair Professor of Human Resource Management, CEIBS

Joseph E. Stiglitz 2001 Nobel Laureate in Economics; Professor of Columbia University

Michael Spence 2001 Nobel Laureate in Economics; Professor of Stanford University

James Mirrlees 1996 Nobel Laureate in Economics; Professor of Cambridge University

Yu Yongding Academician of the Chinese Academy of Social Sciences

Li Daokui Professor of Economics & Director of Finance Department, Tsinghua University

Wu Jinglian Baosteel Chair Professor of Economics, CEIBS

Eric Maskin 2007 Nobel Laureate in Economics; Adams University Professor of Harvard University

Jean S K Lee Michelin Chair Professor of Leadership and Human Resources Management, CEIBS

Huang Ming La Caixa Chair in Finance, CEIBS; Joint Appointment with Cornell University

Zhu Xiaoming Executive President & Professor of Management, CEIBS

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Over 800 participants attended the Global Management Forum 2008 and 2009. Forum 2014 saw 376 participants, with the following charts showing the attendance details:

Participant Analysis

Over 72.61% of the participants were from top management positions, like President, Chairman, GM, CEO and Director.

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Participant Analysis

Private companies made up for 57.45% of all participating enterprises, while the others were Foreign-funded companies, State-owned Enterprises, Colleges, Government organs, and Research Institutes.

57% 21%

8% 9%

3% 2%

Diverse Background

Private Enterprise Foreign-funded Enterprise

State-owned Enterprise College

Government Organs Research Institute

The participants were mainly engaged in the manufacturing and financial industries as well as in sectors like Investment & Consulting, Education & Training, Healthcare, and IT & Telecommunication.

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Feedback

Satisfaction Survey of 2014

According to the Satisfaction Survey, the proportion of “Very Good” raving reviews rose from 16% in 2008 to 51% in 2014.

16% 21%

51% 35% 27%

38% 39% 40%

11%

0%

20%

40%

60%

80%

100%

2008 2009 2014

Very Good Good Satisfying

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Partners - Medias and other Organizations

Special Thanks to

Media Partners

Strategic Partner

Forum Supporting Partners

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I. TV Coverage

The Forum 2014 was broadcast by CCTV-2 Dialogue and STV CBN Chinese Economy

Forum.

Videotaped by CCTV’s Dialogue and STV CBN’s China Economy Forum, the Forum 2014

made quite a stir, earning wide acclaims. Relevant media coverage 86 pieces, included 9

reports from the print media, 5 from the news agency, and 72 from online media. The

Forum generated 3112301.45 yuan in advertising value.

Media Coverage

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II. Print Media Coverage

9 pieces of print media coverage: advertising value of RMB 543301.45.

Media Coverage

• 1 piece of in-depth print media coverage (of over 3,700 characters) by Jiefang Daily; • Other print media coverage by Integrated media like Zhengzhou Daily, Shanxi

Commercial Daily, China Economic Herald etc.

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III. Internet Live Coverage

72 pieces of online media coverage: advertising value of RMB 213,000, including:

• 22 news reports by the National mainstream website like gmw.cn, haiwainet.cn, cri.cn, china.com.cn, ifeng.com, sohu.com, sina.com, wenweipo.com etc.;

• 5 news agency reports from Xinhua news, xinhuanet.com, chinanews.com.

• 21 news from Local major websites, such as eastday.com, eastmoney.com, dahe.cn etc.;

• 29 news from Other types of websites like cnfol.com, fang.com, stockstar.com,

howbuy.com, icaijing.com etc.

Media Coverage

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As the Strategic Partner of the Forum, Beijing Benz showcased its latest products and

designs. The exhibition generated a high level of interest, not only among conference

participants, but also among CEIBS alumni and students.

Display

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CEIBS Industry Forum

Thank You!