PowerPoint Presentation

Center of Influence Marketing

Giovanni Matita, Branch Manager

Giovanni is your preferred lender of choiceAs a SWFL Native he is your trusted local financing expert!

Financing Choices & Solutions

Purchase & Refinance Loans Low-to-No Down Payment Programs Interest Only Programs New Construction Debt Consolidation Second Mortgage Loans up to $1,200,000 Reverse Mortgage Purchase VA Loans FHA down to 580 Credit Score 203(lk) Rehab Program Jumbo Financing: 90% LTV, No MI, 680 Credit Score Foreign National Loans up to $5,000,000 First and Second Mortgage Combo to Avoid MI Max CLTV 90% Primary and 2nd Home 95% Primary Home Single Family Residence & Condo 90% LTV 2nd Home Recently out of Bankruptcy, Foreclosure, Short Sale Unwarrantable Condos Investor Loan Product Take Title in LLC

5-Day Commitment

TodayCenter of Influence StrategySWOT AnalysisEvaluate your Current C of IDevelop Referral PartnersIncrease SalesStop Wasting time with the wrong People!!!

You Can get anything you want in the world if you help enough people get what they want -Zig Zigler

3 Principals of Great C of I Programs

#1 To Get what you want, you must help others get what they WantWork Smart, Not HardAnalyze what the needs are of your greatest referral sourcesHow can you increase your image as Neighborhood & Local Expert vs just a Realtor

#2 Focus on Quality over Quantity of RelationshipsFocus on Few Key Relationships What relationships are making a substantial impact on your biz?Where do your relationships with the biggest ROI come from?Know where your biggest bang for your C of I buck comes from

#3 Focus on Follow Up & Follow ThroughKnow that MOST Realtors Do NOT follow up Make yourself STAND APARTThis will IMMEDIATELY differentiate you from the HerdAlmost consistently one of the biggest complaints about RealtorsOnly 23% of past buyers remember the name of their Realtor 2-4 years following the sale.How would you rate your Follow Up?How would you rate your Follow Through?

C of I ObjectivesEvaluate your Current C of IFind ResourcesDevelop Referral PartnersIncrease SalesSTOP wasting time with the wrong people!!

Your Perception vs Their RealityExamine What You Think your client thinks compared with how they actually feelHave you asked your Key Influencers on their opinions?What Gaps exist in your Service or customers experience with you?This can gain you a higher quality C of IYou will discover what most of us face we must have key influencers to reach our prospects not lovely people!Its not a fun time activity if it doesnt lead to business the relationship belongs at Happy Hour, not in your Prospecting Hour

#1 Online Presence - PHOTOS Snapshot of a local restaurant = hyperlocalInclude a written reviewPhotos of local architecture with a story about a buildings historyPhotos of historic homesLocal sports teamsLocal merchants Instagram anyone? Tag the restaurant or shop Put in your newsletter

#1 Online Presence - PHOTOS SlideshowCan share on Blogger, Facebook, etc. Simply upload picture, chose a template and share piece of cake! Free for 15 photos/album or $8/month for 100 photos/album and download

#1 Online Presence WRITTEN CONTENTAKA BloggingCreate a Hyperlocal/ neighborhood blogThen post this written content on FB, Google+, Twitter, etc.So when people google Adeles Custard your blog might just pop up

Interesting residentsHistory of the areaGreat places to eatBest Happy HourLocal events & festivals Things to do during different seasonsThe best burgerThe Farmers market

#1 Online Presence RESOURCE POSTProvide VITAL info about the cityWhat would YOU want to know if you just moved there?Utility & cable company contact infoLocal bus routeMap closest libraries, grocery stores, gyms, etc. SchoolsParks & trailsNearby recreational facilitiesProvide all this info in one place

#1 Online Presence HOUSING MARKETA monthly market report for neighborhood or city Valuable for both potential residents & current residents Use, share & post infosparks

#2 Marketing

#2 Marketing Direct mail OR door knocking Pull addresses from the MLSOr save $ by emailing these out via mailchimp, constant contact or your email marketing system of choiceJust listed & just sold post cards - ALWAYSNeighborhood market reportsNeighborhood newsletter that covers local events, school events, restaurant reviews & other hyperlocal content

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#3 Be Visible

#3 Be Visible Become the unofficial mayor & become as visible as possibleJoin the neighborhood gymJoin the Chamber of CommerceSponsor a neighborhood youth sports team logo on their jerseys, make a branded schedule or contact sheetHold home buying seminars in the neighborhoodJoin the local PTAMeet local business ownersAttend HOA meetingsHost monthly Happy HoursGo door to door to collect Toys For Tots donations or Christmas recipe swap

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#4 BE the Neighborhood Expert

#4 BE the Neighborhood Expert Cant just say it you need to actually BE itTour all the homes that come on the market take notes!Nothing says expert than being able to rattle off the features/drawbacks of any address in the neighborhoodAttend city planning commission meetings to keep up to date on any developmentsKnow all the neighborhood amenities (and have marketing materials created for all easy property packets)Attend or put on a block party, haunted house, Christmas tree give away, summer BBQ, movie nights at the park, etc.

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Facebook

Your Page Business page AND Community Page/ GroupGroup = closedinvite peopleAllows peoples posts to show up on page/newsfeed Member discuss and share with each other Page = get likes Only see what YOU post But more likely to Like it b/c its not RE Door knock and invite neighborsPost events, listings, open houses, news, blogsInvite other people to post info as well

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Facebook Join Neighborhood/Community Groups Kids school, garage sales, sports teams, EventsSearch for groups, get invited, request access or start your own!Help clients sell/buy stuff when they are moving Post saved searches from your website with houses for sale in that citys group dont post too often!

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Websites

Making a Website as your Community Site Purchase a domain name and forward it to your websitePelicanbayLiving MyHomeMarcoCan search for homes, but you can also create links/pages to all community infoNow you have 1 website for YOU & 1 website for your community/city/neighborhood Add videosAdd picturesProvide school info greatschools.orgMake it a 1 stop shop

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Create Your Own For Free! http://www.frisco-online.com/

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Nextdoor.comPrivate social network for your neighborhoodWay to keep up with everything in your neighborhood Over 43,000 neighborhoods across the U.S rely on Nextdoor Used to get the word out about a break-in, share local plumber recommendations, sell/give away household item, find neighbors in the directory, etc.

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Nextdoor.comHow do I Invite Neighbors?Email inviteFree postcard invitesPrint flyersGreat reason to door knock Posting to Nextdoor?Prove that you are the local expert by posting snow emergencies, recommendations for auto mechanic, etc. Do NOT post listings

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Nextdoor.comAs a RealtorCan only join/start a neighborhood in your actual neighborhoodYou cant post listings BUTYou can create a public group within the neighborhood for people who are interested in real estate listings Get people to join!* Identify and reach out directly to your most connected neighborsAssociation/HOA leadersWatch leadersPTA parentsLong time residents *use practice for community FB page, Blog, Website

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Nextdoor.com (or FB Page/Website/Blog!) Pound the pavement Door knock and distribute flyersGet on the neighborhood association/HOA meetingGet in the newsletterDistribute flyers to grocery stores, libraries, community centers, etc. Distribute flyers at fairs and community eventsContact institutions with local programs (churches, senior centers) Utilize social mediaSend invites to neighbors you have friended on FB/ Google+Post a sharable invite link on FB, Twitter, Google+

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Nextdoor.comHow is it different from my FB group?Address verification to ensure that people on Nextdoor are really neighborsNeighborhood directory + profile pagesNeighborhood mapCommunicate with Nearby NeighborhoodsUrgent Alerts featureArchives recommendationsEvent functionality with RSVPsClassifieds sectionCrime and safety section

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What are you going to do NOW to market to your community, neighborhood, or city?