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How to improve your business with Social Media.
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Social Media is…
Build Relationships NOT Technologies
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Build Relationships NOT Technologies
18% increase in profits for co’s engaged in
Social Media- Study WetPaint / Altermetre
Community users spend 54% more than
non-community users - eBay
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Social Media is…
Branding Beyond the Store
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Brand Beyond the Store
Turn shopping into a social experience
Explore conversations beyond your product
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Brand Beyond the Store
43% of internet users who are members of
online communities feel as strongly about
their virtual community as they do about
their real world community.
Annenberg School Center for the Digital Future
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Social Media is…
Building your Online Brand
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Online Branding – The 5 R’s
1) Resources
2) Responsibilities
3) Real-time rewards
4) Response
5) Reflection
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Social Media is…
Choosing tools that fit you
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Choose tools that fit you
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Choose tools that fit you
Micro-Blogging
Social Networking
User-Driven Content
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Choose tools that fit you
Micro-Blogging
Blog
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Choose tools that fit you
Social Networking
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Social Media is…
Knowing your audience
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Know your audience
Listen to your customer on a
daily basis
Allow feedback to shape your
product line
Use SM to understand what else
your customer is interested in
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Know your audience
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Social Media is…
Engaging your customer
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Engage your customer
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Engage your customer
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Social Media is…
Building your Tribe
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Build your Tribe
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What is Social Media to you?
Why should we be on FB?
Why should we Tweet?
Why would we make videos?
Why would we blog?
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How might we help you?
“Show them your good”
Basic 3 Tweets / day - $250
Extra - 3 Tweets / day - $600
3 Facebook posts / week
3 Pinterest posts / week
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Thank you //Twitter
On CauseBranding - @BfG_Roger
On CauseMedia / Storytelling - @BfG_Laura
On CauseDesign - @BfG_Ivo
Website – http://www.brandingforgood.com
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