CEO SELLING 2019

DIGITAL TOOLKIT

KEY MESSAGES

• The Big Issue magazine is sold on streets around Australia by people experiencing

homelessness, marginalisation and disadvantage.

• Around 550 vendors sell they magazine each fortnight. They buy copies for $4.50 and sell

them for $9, earning a meaningful income.

• CEO Selling, held during International Vendor Week, is an annual event that celebrates

vendors who are working hard to change their lives.

• Business and government leaders across Australia have put up their hands sell The Big Issue

alongside vendors.

• To find out more, visit thebigissue.org.au.

SOCIAL MEDIA

Tag The Big Issue on:

WELCOME TO YOUR CEO SELLING 2019 DIGITAL TOOLKIT CEO Selling (4 to 8 February 2019) shines a light on homeless and disadvantaged Big Issue

vendors who are working hard to change their lives. It’s how we mark International Vendor

Week – an annual celebration of 9,000 street paper vendors in 35 countries around the

world.

Selling The Big Issue alongside your vendor tells the community that vendors are

approachable, legitimate businesspeople who sell a great product and deserve support.

The more people who know about CEO Selling, the greater the impact on our vendors.

This toolkit has everything you need to help us create momentum online.

Facebook @bigissueaustralia

Twitter @thebigissue

LinkedIn @thebigissueinaustralia

Instagram @bigissueaustralia

“Look out for [Name] at [Selling Location] on [Time and Date]. [Name] will be selling The Big

Issue alongside street vendor [Name]. Every magazine sold helps a homeless or disadvantaged

person who is #ProudlyWorking. #VendorWeek #CEOSelling”

“Our CEO [Name] will be down at [Selling Location] from [Time and Date] selling The Big Issue

alongside street vendor [Name]. Stop by to say hello and buy a magazine to make a difference

in someone’s life. #ProudlyWorking #VendorWeek #CEOSelling”

”

“We are proud to support The Big Issue during #VendorWeek. Every day they provide

opportunities for homeless and disadvantaged people to earn a living and be a part of our community. If you see a vendor #ProudlyWorking be sure to say g’day and buy a magazine. You

will be making a real difference is someone’s life. #CelebratingVendors”

“We are proud to support The Big Issue during

#VendorWeek. Every day they provide opportunities for disadvantaged people to earn a living. Look out for [Name] at [Selling Location] on [Time and Date],

selling magazines with vendor [Name]. #CEOselling”

TWITTER “Buy your copy of @thebigissue from me today at

[Time] at [Location]. Every magazine sold helps a homeless or disadvantaged person who is

#ProudlyWorking. #CEOselling #VendorWeek”

FACEBOOK

“On [Date], I’ll be teaming up with vendor [Name] to sell The

Big Issue magazine as part of International Vendor Week.

I’m volunteering for this event to support homeless and

disadvantage vendors who are proudly working.

Please come and say ‘hi’ at [Selling Details] and pick up a

magazine for $9.

You don’t even need to worry about carrying cash. Many

vendors now take digital payments, and I will be too.

All you need to do is download the free mobile payment app

Beem It. It takes five minutes to set up an account, and

payment is simple, secure and instant.

Plus, it’s accessible to vendors who don’t have a smartphone

or data, or who have limited digital literacy. It’s a win-win.”

GET DIGITAL

Like many of our vendors, you will be part of The Big Issue’s digital revolution, taking payments via

mobile app Beem It. Digital payments mean vendors can keep earning an income from selling The Big

Issue in a digital world.

Ask your staff to download Beem It via your intranet or email and help to make digital payments a

success.

SUGGESTED MESSAGE

DOWNLOAD BEEM IT FROM THE APP STORE OR GOOGLE PLAY