Challenges of Fert Marketing Under NBS N K Salhotra Jun 2010

8/8/2019 Challenges of Fert Marketing Under NBS N K Salhotra Jun 2010

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Challenges of Fertiliser Marketing Under NBS N. K. Salhotra

Session II II/

CHALLENGES OFFERTILISER MARKETING

UNDER NBS

N.K.SALHOTRA

CHIEF MANAGER (Mktg)

SALIENT FEATURES :

Nutrient Based Subsidy (NBS) Policy

GOI has implemented Nutrient Based Subsidy on Phosphatic andPotassic fertilizers w.e.f. 1st April, 2010.

NBS is the first step towards reform process in the fertilisersector.

Under NBS, subsidy will be paid on nutrients namely N, P, K and Scontained in the fertilizers as compared to product base.

NBS is applicable on DAP, MAP, TSP, MOP and 12 grades of complex fertilizers.

NBS is also implemented for SSP w.e.f 1st May, 2010.

Additional per tonne subsidy on fortified subsidized fertilizers

with secondary (except S) and micro nutrients (Zinc & Boron ) informulations approved under FCO.

FAI Workshop on Fertiliser Reform through ICT during 14 -17

June, 2010 at Kufri Holiday Resort, Kufri Hills, Shimla


2/23


Session II II/


To ensure supplies of P & K fertilizers to far flung andinaccessible areas, GOI has kept 20% of production importunder distribution and movement controls under EssentialCommodities Act, 1985.

The selling price of subsidized fertilizers at farmgate level(except urea) will be free to be determined by themanufacturers/ importers.

Import of all subsidized fertilizers except urea under OGL.

Manfs. of customized and fertilizer mixtures are allowed touse subsidized fertilizers as raw material.

The implementation and distribution of the fertilizer will

continue to be monitored through the on-line web basedFertilizer Monitoring System.


June, 2010 at Kufri Holiday Resort, KufriHills, Shimla


The subsidy on each nutrient will remain fixed for a year andannounced by GOI in the beginning of a year.

Thus, the new policy envisages, fixed subsidy-floating priceas compared to earlier policy of floating subsidy-fixedprice.

It is expected that NBS regime will lead to development ofnew & innovative fertilizer products suiting to the soil needs.

NBS is also expected to project realistic demand of fertilizersin the country & facilitate their import.

NBS will encourage investment in India & overseas. This would improve the soil health and fertility status of the

soil through balanced and integrated use of primary,secondary and micro nutrients, and result in increasedagriculture productivity and thereby the farm income.




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Session II II/

Nutrient Based Subsidy (NBS) Rates 2010-11

S.No Nutrients NBS per Kg ofNutrient (Rs.)

1 N 23.227

2 P 26.276

3 K 24.487

4 S 1.784



Nutrient Based Subsidy (NBS) Rates Per MT

for 2010-11

S.No Fertilizer NBS per MT(Rs.)

NBS per Bag(Rs.)

1 DAP 16268 813.40

2 MAP 16219 810.95

3 TSP 12087 604.35

4MOP

14692 734.605 NPK 10:26:26 15521 776.05

6 NPK 12:32:16 15114 755.70FAI Workshop on Fertiliser Reform through ICT during 14 -17

June, 2010 atKufri Holiday Resort, Kufri Hills, Shimla


4/23


Session II II/


for 2010-11(Cond)


NBS per Bag(Rs.)

7 NP 20:20:0:13 10133 506.65

8 NP 16:20:0:13 9203 460.15

9 NP 20:20:0 9901 495.05

10 NPK 15:15:15 11099 554.95

11 NPK 14:35:14 15877 793.85

12 NPK 14:28:14 14037 701.85

Additional subsidy on Fortified fertilizers with Boron Bn=Rs.300 PMT &with Zinc Zn =Rs.500 PMT as per FCO


for 2010-11(Cond)


NBS per Bag(Rs.)

13 NP 28:28:0 13861 693.05

14 NP 23:23:0 11386 569.30

15 NPK 17:17:17 12578 628.90

16 NPK 19:19:19 14058 702.90

17 SSP 4400 220.0

18 Ammonium Sulphate 5195 259.75

Additional subsidy on Fortified fertilizers with Boron Bn=Rs.300 PMT &with Zinc Zn =Rs.500 PMT as per FCO


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Session II II/

BASIS FOR CALULATION OF SUBSIDY ON DECON. FERT.

PRODUCT IPP US $ PER MT

UREA 310

DAP 500

MOP 370

SULPHUR 190

Subsidies have been fixed keeping in view the

prevailing international market prices, medium-termexpectations, reasonable returns for producers, andsmall inevitable price increases & exchange rate1 US$=Rs. 46.

FREIGHT SUBSIDY

Under NBS, Freight Subsidy on decontrolled fertilizers will berestricted to the rail freight . Movement from Plant/Port byRoad is allowed, however, subject to maximum of 500 KMand road freight is restricted as under :

Upto 100 Km - Rs. 108 per MT

101-200 Km - Rs. 183 per MT

201-300 Km - Rs. 256 per MT

301-400 Km - Rs. 327 per MT

401-500 Km - Rs. 400 per MT

The Government has also dispensed away with thereimbursement of freight for movement by Road from Rake-point to field warehouses on decontrolled fertilizers and fixedamount of Rs. 300 per tonne has been considered towardssecondary freight in the subsidy.


June, 2010 atKufri Holiday Resort, Kufri Hills, Shimla


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Session II II/

NeedNeed forfor ImplementationImplementation of NBSof NBS

NoNo freshfresh investmentsinvestments forfor increasingincreasing domesticdomesticproductionproduction capacitycapacity primarilyprimarily duedue toto lowlowreturnreturn onon capitalcapital employedemployed..

IncreasingIncreasing fertilizerfertilizer consumptionconsumption..

HighHigh importsimports toto meetmeet increasingincreasing demanddemand..

NoNo R&DR&D forfor improvingimproving productproduct mixmix..

NoNo focusfocus onon soilsoil testtest basedbased cropcrop specificspecificfertilizerfertilizer applicationapplication causingcausing nutrientnutrient

wastagewastage..

FAI Workshop on Fertiliser Reform through ICTFAI Workshop on Fertiliser Reform through ICTduring 14during 14 --17 June, 2010 atKufri Holiday Resort,17 June, 2010 atKufri Holiday Resort,

Kufri Hills, ShimlaKufri Hills, Shimla

NeedNeed for Implmentation of NBSfor Implmentation of NBS

ImbalancedImbalanced inin NPKNPK application,application, increasingincreasing multimulti--nutrientnutrient deficiencydeficiency andand lacklack of of applicationapplication ofoforganicorganic manuresmanures leadingleading toto reductionreduction ofof organicorganiccontentcontent ofof thethe soilssoils..

ThisThis hashas resultedresulted inin lowlow nutrientnutrient uptakeuptakeefficiency,efficiency, decliningdeclining soilsoil healthhealth andand lowerloweragriculturalagricultural productivityproductivity andand consequentlyconsequently

agriculturalagricultural productionproduction.. MinimalMinimal expenditureexpenditure onon extensionextension servicesservices asas

therethere waswas nono incentiveincentive..




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Session II II/

NeedNeed for Implmentation of NBSfor Implmentation of NBS

InnovativeInnovative productsproducts likelike USG,USG, ZincatedZincated UreaUrea etcetc..inin thethe fertilizerfertilizer sectorsector sufferedsuffered duedue totouneconomicuneconomic returnreturn..

NoNo improvementimprovement inin FarmFarm IncomeIncome levellevel asasproductivityproductivity waswas decliningdeclining..

TheThe subsidysubsidy onon fertilizersfertilizers hashas increasedincreasedexorbitantlyexorbitantly overover thethe lastlast fewfew yearsyears..



SUBSIDY ON FERTILIZERSUBSIDY ON FERTILIZER ( Rs. in( Rs. in CroreCrore))

YEAR IND. IMP. DECONTROLLED TOTAL

1980-81 170 335 405

1990-91 3730 659 4389

1992-93 4800 996 340 6136

1996-97 4743 1163 1672 7578

2004-05 10243 742 5142 16127

2005-06 10410 1094 5200 16704

2006-07(R) 11400 2704 8348 22452

2007-08(R) 16450 6606 16934 39900*

2008-09 (R) 19517 10981 65351 95849**2009-10(R) 14080 3948 34952 52980

2010-11 15981 5500 28500 49981

** Includes 7,500 crore through bonds ( 3500 ind+4000 deco.)** Includes 20,000 crore through bonds ( 3000 ind+17000 deco.)


8/23


Session II II/

FERTLIZER CONSUMPTION ANDFERTLIZER CONSUMPTION ANDFOODGRAIN PRODUCTION IN INDIAFOODGRAIN PRODUCTION IN INDIA

YearYear FertFert. Cons.. Cons.(Mill Te)(Mill Te)

% ann.% ann.c.g.rc.g.r

FoodgrainFoodgrainProductionProduction(Mill. Te)(Mill. Te)

%%ann.ann.

c.g.rc.g.r

7070--7171 2.652.65 108.42108.42

8080--8181 5.515.51 7.67.6 129.59129.59 1.81.8

9090--9191 12.5412.54 8.58.5 176.39176.39 3.13.1

9999--0000 18.0718.07 4.14.1 209.80209.80 1.91.9

0404--0505 18.3918.39 0.30.3 198.36198.36 --1.31.3

0505--0606 20.3420.34 10.610.6 208.60208.60 5.25.2

0606--0707 21.6521.65 6.46.4 217.30217.30 4.24.2

0707--0808 22.5722.57 4.44.4 230.67230.67 6.26.2

0808--0909 24.9124.91 10.410.4 234.47234.47 1.61.6

0909--1010 26.3026.30 5.65.6 218.19218.19 --6.76.7

Declining Crop Response to fertilizerDeclining Crop Response to fertilizer

PeriodPeriod Kg food grains per kgKg food grains per kgnutrients (NPK)nutrients (NPK)

55thth Plan (1974Plan (1974 --79)79) 15.015.0

88thth Plan (1992Plan (1992 --97)97) 7.57.5

99thth Plan (1997Plan (1997 --02)02) 7.07.0

1010thth Plan (2002Plan (2002 --07)07) 6.56.5

1111thth Plan (2007Plan (2007 --12)12) 6.06.0

FAI Workshop on FAI Workshop on FertiliserFertiliser Reform through ICTReform through ICTduring 14during 14 --17 June, 2010 at17 June, 2010 at KufriKufri Holiday Resort,Holiday Resort,

KufriKufri Hills,Hills, ShimlaShimla


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Session II II/

Fertiliser Consumption v/s Foodgrain Production (Lakh MT)

0

50

100

150

200

250

1951

-52

1960

-61

1970

-71

1980

-81

1987

-88

1990

-91

1992

-93

1996

-97

1998

-99

1999

-00

2002

-03

2005

-06

2006

-07

2007

-08

2008

-09

2009

-10

Year

Foodgrainproduction(Mill.MT)

0

5

10

15

20

25

30

FertiliserConsump.(

N+P+K)Mill.MT

Food gra in Production Fe rtili se r Consumpti on

REASONS FOR DECLINING CROPREASONS FOR DECLINING CROPRESPONSE RATIORESPONSE RATIO

Inadequate and imbalanced fertilizerInadequate and imbalanced fertilizeruseuse

Increasing multiIncreasing multi--nutrient deficiencynutrient deficiency Lack of farmers awareness aboutLack of farmers awareness about

balanced plant nutritionbalanced plant nutrition

Lack of varietal breakthroughLack of varietal breakthrough Poor crop managementPoor crop managementDeclining organic matter in the soil.Declining organic matter in the soil.




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Session II II/

Increasing MultiIncreasing Multi--nutrient Deficiencynutrient Deficiency

Deficiency of at least 6 nutrients (N,Deficiency of at least 6 nutrients (N,P, K , S, Zn & B) is quite widespreadP, K , S, Zn & B) is quite widespreadin Indian soils.in Indian soils.

Increasing deficiency of secondaryIncreasing deficiency of secondaryand micronutrient have startedand micronutrient have startedlimiting crop response to NPKlimiting crop response to NPKapplicationapplication



Extent of Multinutrient Deficiency

NutrientNutrient % deficient samples% deficient samples

NitrogenNitrogen 8989

PhosphorousPhosphorous 8080

PotassiumPotassium 5050

SulphurSulphur 4040

ZincZinc 4848

BoronBoron 3333

IronIron 1212

ManganeseManganese 55


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Session II II/

Extent of Sulphur DeficiencyExtent of Sulphur Deficiency(TSI(TSI--FAIFAI--IFA Project)IFA Project)

Eastern Region : 35%

Northern Region : 44%

Western Region : 45%

Southern Region : 63%

NPK CONS./ha OF ARABLE LAND & AVG. YIELD OFNPK CONS./ha OF ARABLE LAND & AVG. YIELD OF

SELECTED CROPS : 2006SELECTED CROPS : 2006

CountryCountry NPK Cons.NPK Cons.

(Kg./ha)(Kg./ha)

Yield (Kg./ha)Yield (Kg./ha)

PaddyPaddy WheatWheat MaizeMaize

IndiaIndia 127.7127.7 31953195 26192619 19221922

PakistanPakistan 166.1166.1 31643164 25192519 30363036

BangladeshBangladesh 182.3182.3 38543854 15341534 53005300

ChinaChina 333.3333.3 62766276 45934593 53275327

JapanJapan 274.7274.7 63366336 38353835 25002500WorldWorld 105.3105.3 41194119 28552855 47694769


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Session II II/

CHALLENGES OF FERTILIZERMARKETING UNDER NBS

StakeholdersStakeholders

--IndustryIndustry

--GovernmentGovernment

--FarmersFarmers

Role of Industry - Product Streamlining indigenous production by

making long term arrangements forassured supply of raw material, which aremostly imported.

In fact, in view of certainty in the policyenvironment, Industry has already tied upthe supply of raw material for 2010-11.

Imports of finished products should alsobe lined up in advance.


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Session II II/

Role of Industry Product (Contd)

R&D work should be strengthened to developinnovative products to meet the differentrequirements of Indian agriculture forincreasing agricultural productivity.

Timely & adequate availability of secondaryand micro nutrients be ensured in the field.

Fortified fertilizers with Boron and Zinc shouldbe made available in adequate quantity.

Adequate quantity of complex fertilizers withsulphur should also be made available thruindigenous production/import.

Role of Industry Product(Contd)

Availability of 100% water soluble fertilizers should beincreased.

These are costly fertilizers and not subsidized. Many companies are also marketing these fertilizers. Water soluble fertilizers are being used by the farmers

on fruit crops, vegetables, flowers under poly houseconditions, sugarcane.

As per the initial reports, crop response ratio is verygood and farm income has increased substantially.

Use of 100% water soluble fertilizers thru fertigation,

enhance both fertilizer & water use efficiency andresult in saving of about 30 to 40% of nutrients.

It also save environment.


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Session II II/

Role of Industry Price

Under NBS, manufacturers are free to fix theprices of P &K fertilizers. Presently, the prices of DAP, Complexes and MOP

have increased by Rs. 600-700 per tonne ascompared to the prices prevailing beforeintroduction of NBS. MRP of SSP has declinedprimarily due to higher level of subsidy underNBS.

Industry should fix the prices of P &K fertilizersrealistically, keeping in view the internationalprices of raw material and any undue advantageshould not be taken.



Role of Industry Price (Contd..)

The diversity in product mix betweenproducers will also enable greaterdifferentiation and they could customiseproducts to crops and regions so as toserve the farmers in a better way.

There should be healthy competition as

subsidy is given by GOI on nutrient basis.




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Session II II/

Role of Industry Placement

As far as possible, district-wise product-wise demand should be assessedaccurately.

Ensure timely & adequate quantity offertilizers including secondary and micronutrients in every nook and corner of thecountry i.e. far flung, hilly andinaccessible areas.

Fertilizer should be placed near the

consuming areas. There should not be any report of non

availability of fertilizers.

Role of Industry Promotion Soils have become fatigue and its rejuvenation is

must. There is greater need to promote balanced and

integrated use of nutrients with thrust on toavoid indiscriminate and imbalanced use offertilizers.

Nutrient application should be based on soil test. Use of fertilizers based on soil test and crop

needs should be given due publicity. To maintain soil health for sustainable agriculture

fertilizer, manufacturers should come forwardand shoulder responsibility to educate farmers onsoil and crop needs through promotionalprogrammes for balanced nutrient use.


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Session II II/

Role of Industry Promotion

Sales point personnel should also beeducated on efficient use of nutrients.

More number of demonstration/Field TrialsMore number of demonstration/Field Trialsshould beshould be organisedorganised..

Soil fertility maps should be prepared forSoil fertility maps should be prepared forall nutrients including secondary andall nutrients including secondary andmicro nutrients and it should be regularlymicro nutrients and it should be regularlyupdated.updated.

Incorporation of crop residue thruIncorporation of crop residue thruRotavatorRotavator..



Role of Industry Promotion Incorporation of organic matter in the soilIncorporation of organic matter in the soil

thru greenthru green manuringmanuring.. Application of sufficient quantity ofApplication of sufficient quantity of

compost should be encouraged i.e.compost should be encouraged i.e.PhospoPhospo--SulphoSulpho--Nitro compost (PSN) andNitro compost (PSN) andVermiVermi compost.compost.

Use of bio fertilizers and liquid bioUse of bio fertilizers and liquid biofertilizers should be encouraged.fertilizers should be encouraged.

Cultivation of legume once in a yearCultivation of legume once in a yearshould be encouraged.should be encouraged.




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Session II II/

Role of Government Existing soil testing facilities should be fullyExisting soil testing facilities should be fully

utilisedutilised.. New Soil testing facilities should be created inNew Soil testing facilities should be created in

almost every block.almost every block. GOI has already taken a step in this direction.GOI has already taken a step in this direction.

Guidelines on The National Project onGuidelines on The National Project onManagement of Soil Health and Fertility forManagement of Soil Health and Fertility forsetting up of STL and MSTV(setting up of STL and MSTV(www.agricoop.nic.inwww.agricoop.nic.in))

Extension system should be strengthened toExtension system should be strengthened toeducate farmers about the modern agriculturaleducate farmers about the modern agriculturalpractices.practices.

Incentive should be given to the manufacturersIncentive should be given to the manufacturers

for conducting promotional and educationfor conducting promotional and educationprogrammesprogrammes..



Role of Government Adequate publicity should be given for use ofAdequate publicity should be given for use of

fertilizers based on soil test.fertilizers based on soil test. Area under problematic soils (Acid/Alkali) to beArea under problematic soils (Acid/Alkali) to be

reclaimed.reclaimed. PhosphoPhospho Gypsum should be brought under FCOGypsum should be brought under FCO

and its use to be promoted for reclamation ofand its use to be promoted for reclamation ofproblematic soils.problematic soils.

It should also be used as a source ofIt should also be used as a source of sulphursulphur ininincreasing crop productivity..increasing crop productivity..

Subsidy to be extended for soil amendment.Subsidy to be extended for soil amendment. Fertilizer use recommendations for various cropsFertilizer use recommendations for various crops

should be blockshould be block--wise.wise.


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Session II II/

Benefit to the Farmers

Farmers should apply right type of fertilizersFarmers should apply right type of fertilizersbased on the soil test.based on the soil test.

Farmer should get benefit of better availability,Farmer should get benefit of better availability,wide variety and improved fertilizer products.wide variety and improved fertilizer products.

Poor availability & lack of application ofPoor availability & lack of application ofsecondary and micro nutrient will be addressed.secondary and micro nutrient will be addressed.

Farmer will be the main beneficiary and Govt.Farmer will be the main beneficiary and Govt.support will ensure that the benefits of NBS aresupport will ensure that the benefits of NBS arereaped by the farmers.reaped by the farmers.

Farm Income should go up due to application ofFarm Income should go up due to application ofhigher productivity.higher productivity.



IFFCOsINITATIVES


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Session II II/

Agricultural Extension and fertiliser use promotion programmes are

an integral part of the IFFCOs marketing activity. Programmes are

conducted through Field Officers who are PostGraduate / Doctrate in

Agriculture

Programmes undertaken are :

Balanced Fertilisation programmes

Adoption of villages for all round socio-economic

development

Farmers visit to various agricultural institutes and research

farms

Farmers Meetings, Field Days and Crop Seminars

Static/Mobile Soil Testing Laboratories with Audio-visual aids

SERVICE TO FARMERS

SOIL REJUVENATION & PRODUCTIVITYSOIL REJUVENATION & PRODUCTIVITY

ENHANCEMENTENHANCEMENT 16 villages adopted during May, 200916 villages adopted during May, 2009

Widespread deficiencies in Soil Samples) of N &P (> 90 %), K (42 to 90Widespread deficiencies in Soil Samples) of N &P (> 90 %), K (42 to 90

% Low to medium), S (90 % either low or medium) and Zn (73 % either% Low to medium), S (90 % either low or medium) and Zn (73 % eitherlow or medium)low or medium)

Integrated Nutrient ManagementIntegrated Nutrient Management

GreenGreen manuringmanuring ( 200 ha) / Compost pits (489) / Use of Bio( 200 ha) / Compost pits (489) / Use of Bio fertilisersfertilisers

( 31500 packets of 200gm)( 31500 packets of 200gm)

Supply of gypsumSupply of gypsum--1350 MT1350 MT

Critical Input PackageCritical Input Package PulsePulse Kits & 248 DemonstrationsKits & 248 Demonstrations

Result :Result : Increase in farmers income between Rs 6373 / ha to Rs 20658 /Increase in farmers income between Rs 6373 / ha to Rs 20658 /ha with increase in area under pulses, oilseeds and green manure cropha with increase in area under pulses, oilseeds and green manure crop

and yield increase between 21and yield increase between 21--74 %.74 %.

Crop diversificationCrop diversification -- Vegetables, Fruits, Oilseeds, Wheat etc.Vegetables, Fruits, Oilseeds, Wheat etc.

Based on the enhancement in yield and income of farmers, Soil HealthBased on the enhancement in yield and income of farmers, Soil Health

Improvement holds the vital key to enhance crop production. Based onImprovement holds the vital key to enhance crop production. Based onthe demand of the farmers, thethe demand of the farmers, the programmeprogramme reach has been extended toreach has been extended to122 villages.122 villages.


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Session II II/

SOILREJUVENATION

BIGHAPURBLOCK IN UNNAO

(UP)

Villages : 122

ROLE OF ICTUNDER NBS


21/23


Session II II/

Win-Win Model Thru IKSL

- For Farmers & Co-operatives

Needful location specific information for users of SIM Card

IFFCO Kisan ensures the most competitive Call Rates

Value Added Services are bundled free of cost

Five free Voice based messages for the farmer everyday

HELP LINE SUPPORT

Cheaper Call Rates within the group also

UNIQUE SIM CARDMODEL VALUE ADDED SERVICES

Voice Messages

IFFCOKisan

VeterinaryDoctors

AgriculturalScientists

MedicalOfficers

AgriculturalInstitutions

IFFCOField Officers

WeatherDept

LocalMandis

A lot more..

Mandi rates , Canal Roster

Availability of Fertilizer and

other inputs

Cane harvest , Weather,

Camps/Mela, Pest attack

Vet Disease, Soil testing

Camps

Pesticide/ Insecticide

Best yield & Best farming

Practices

Various Government

Agriculture Schemes

Cash crop Economics

Interest Rates of various

Banks

And lot more to come..


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Session II II/

Recommendations

Basket of subsidized fertilizers should be expanded to cover newfertilizers.

NBS should also be extended to Urea.

Urea should also be placed under OGL.

Water soluble & customised fertilizers should also be broughtunder NBS.

Production of slow release Urea like USG, Neem coated should beencouraged by suitable increase in the prices.

The concept of fertigation should be promoted by using watersoluble fertilizers to enhance both the efficiency of water andnutrients, particularly in high value crops.

GOI should continue to declare subsidy rates in the beginning ofthe year and it should not be revised in between the year as it

will hamper the international commitments. Infrastructure for payment of direct subsidy to the farmers has to

be strengthened.

FAI Workshop on Fertiliser Reform through ICT during 14 -17June, 2010 atKufri Holiday Resort, Kufri Hills, Shimla

CONCLUSIONCONCLUSION

Introduction of NBS is the major first step taken by GOI toward reformsIntroduction of NBS is the major first step taken by GOI toward reformsin fertiliser sector.in fertiliser sector.

Farmers will get variety of fertilisers including secondary and microFarmers will get variety of fertilisers including secondary and micronutrients & consequently deficiency of these nutrients is likely to benutrients & consequently deficiency of these nutrients is likely to beaddressed.addressed.

Farmers education & exposure to scientific agricultural practices wouldFarmers education & exposure to scientific agricultural practices wouldget a boost through Industrys effort.get a boost through Industrys effort.

It will lead to promotion ofIt will lead to promotion of balanced and integrated use of fertilizers,balanced and integrated use of fertilizers,and result in increased agriculture productivity and consequentlyand result in increased agriculture productivity and consequentlybetter return to the farmers.better return to the farmers.

NBS will promote competition among industry leading to increasedNBS will promote competition among industry leading to increased

efficiency in production, import and innovation.efficiency in production, import and innovation. The MRP of decontrolled fertilizers will depend upon the internationalThe MRP of decontrolled fertilizers will depend upon the international

prices and subsidy level. However, competition at farm level will notprices and subsidy level. However, competition at farm level will notonly regulate prices but force industry to focus on development ofonly regulate prices but force industry to focus on development ofinnovative products suiting to their requirement.innovative products suiting to their requirement.




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Session II II/

CONCLUSIONCONCLUSION

NBS will also contain fertilizer subsidy bill.NBS will also contain fertilizer subsidy bill. It will encourage investment in India & Overseas.It will encourage investment in India & Overseas.

NBS is very encouraging and would help bringing muchNBS is very encouraging and would help bringing muchneeded succor to farmers as well as fertilizer sector.needed succor to farmers as well as fertilizer sector.

NBS would help rejuvenate the soils thereby increasingNBS would help rejuvenate the soils thereby increasingfarm productivity on sustainable basis so as to ensurefarm productivity on sustainable basis so as to ensurefood security for the Nationfood security for the Nation

NBS Policy on fertilizers is a winNBS Policy on fertilizers is a win winwin situation for the farmers,situation for the farmers,Industry as well as GOI.Industry as well as GOI.

The achievements of NBS should be documented as a caseThe achievements of NBS should be documented as a casestudy so as to enhance its effectiveness and bring aboutstudy so as to enhance its effectiveness and bring about

further improvement for the benefit of stakeholders.further improvement for the benefit of stakeholders. All out efforts must be made by all the stakeholders to make itAll out efforts must be made by all the stakeholders to make it

successful.successful.



Wholly Owned By Cooperatives

Of the PeopleOf the People

Of the NationOf the Nation

Thank You

Of the FarmerOf the Farmer

Documents

Challenges of Fert Marketing Under NBS N K Salhotra Jun 2010