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Page 1: Chapter-6shodhganga.inflibnet.ac.in/bitstream/10603/8518/13/13_bibliography.pdf161 25. Biswas, A. and Blair, E.A., “Contextual effects of reference prices in retail advertisements”,

156

Chapter-6

Bibliography

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157

6.1 Books:

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6.2 Journals and Articles:

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54. Cox, A.D., Cox, D. and Anderson, R.D., “Reassessing the pleasures of store

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