Chapter 4 Business Presentation Universitas Ciputra Business Communication : Pocess & Product, 8e Guffey & Loewy Business Communication Even Semester 2014/2015.

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  • Chapter 4 Business Presentation Universitas Ciputra Business Communication : Pocess & Product, 8e Guffey & Loewy Business Communication Even Semester 2014/2015 International Business Management
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  • Speaking Skills & Your Career Lead to career success #1 success predictor and upward mobility Useful at every career stage Most desired soft skill in job applicants
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  • Can we learn it?
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  • Types of Business Communication
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  • Types of Business Presentations Short summary of an issue, proposal, problem, or event Briefing Progress and status Report Pre-recorded audio clip delivered online Podcast Used when collaborating remotely Virtual Presentation Web-based presentation, lecture, workshop, or seminar Webinar
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  • (1) Knowing Your Purpose What do you want to accomplish? What do you want your listeners to remember or do?
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  • (2) Knowing Your Audience Analyze your AudienceAnticipate their reactionAdjust to their needsFocus on their benefits
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  • Three Phases in Presentation Intro 1 Body 2 Conclu sion 3
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  • Three Phases in Presentation Introduction 1 Capture attention Draw participation Self-introduction to build credibility Preview main points
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  • Three Phases in Presentation Body 2 Focus on 2-4 main points Develop each point with adequate explanation & details Use clear organizational strategy (chronology, geography/space, topic/function, compare/contrast, value/size, importance, problem/solution, simple/complex, best case/worst case)
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  • Three Phases in Presentation Conclusion 3 Summarize main points Leave audience with a specific, note-worthy take- away Include a statement that allows you to leave the podium gracefully
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  • Types of Visual Aids Multimedia Slides
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  • Types of Visual Aids Handouts
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  • Types of Visual Aids Zoom Presentation
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  • Benefits of Using Good Visual Aids Emphasize and clarify main points Improve comprehension and retention Increase audience interest Make speaker look more professional, prepared, and persuasive Help achieve your goals faster Jog the speakers memory
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  • Preparing Multimedia Presentation Research your presentation options (PowerPoint, Prezi, Slide Rocket, or other software) Adapt template, text and color selections Organize content using titles and bullets Use the 6x6 rule: 6 bullets per screen, max; 6 words per bullet max. Use optional effects (graphics, hyperlinks, special effects)
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  • Delivery Methods Memorization Reading from manuscript Extemporaneou s method
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  • Stomach butterflies Pounding heart Breath shortage Sweaty palms Dry throat Unsteady voice Trembling hands Wobbly knees Tied tongue The Symptoms
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  • Select a familiar, relevant topic Use positive self-talk Convert your fear into anticipation and enthusiasm Shift the focus from yourself to your visual aids The Solutions
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  • Give yourself permission to make an occasional mistake Ignore stumbles; keep going. Dont apologize. Make the listeners your partners. Get them involved. Just before you speak, practice deep breathing
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  • Making Professional Calls Use a 3-point introduction (name the person you are calling, identify yourself, give a brief reason for calling) Plan a mini agenda Be brief if you are rushed Be professional and courteous Leave a specific voice mail messages
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  • Receiving Calls Professionally Identify yourself immediately Be responsive and helpful Practice telephone confidentiality Take messages carefully End conversation respectfully


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