Chicago Luxury Seller Presentation - Tom McCarey + @properties

8/11/2019 Chicago Luxury Seller Presentation - Tom McCarey + @properties

http://slidepdf.com/reader/full/chicago-luxury-seller-presentation-tom-mccarey-properties 1/95

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local

WHAT DOES LOCAL MEAN TO YOU? To @properties

local means friends you can count on, neighbors you can

trust, and businesses you go out of your way to support.Local means the barista knows your drink, the dry cleaner

knows your name and the clerk at the convenience store

is happy to loan you a buck. And when it comes to selling

real estate, local means every home, on every block, in

every neighborhood is unique, and each deserves the

attention, care and consideration only a local company

can offer.

@properties is a local company – locally owned and

independent. And that means every resource we develop,

every dollar we invest, every decision we make is drivenby the desire to create value for you.

LOCAL DOESN’T MEAN SMALL. LOCAL MEANS

AGILE, RESPONSIVE, COMMITTED AND STRONG.

Local means highest selling price, shortest market time

and nest service. @properties is, was and always will be

about the best local agents, using the best local resources,

to achieve the best outcome for your local real estateneeds. THAT’S LOCAL.



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@properties’ focus on the local market has made us a

leader in the Chicagoland area and in the industry. IN

14 SHORT YEARS, WE’VE BECOME THE #1 REALESTATE COMPANY IN THE CITY OF CHICAGO,

THE THIRD LARGEST REAL ESTATE COMPANY

IN NORTHERN ILLINOIS AND ONE OF THE 40

LARGEST BROKERAGE FIRMS IN AMERICA.

But for @properties, leading has far less to do with

numbers and far more to do with innovation. Technology

changes, markets change, expectations change. So wenever stop changing. Innovation permeates everything

we do, from bui lding the most sophisticated website to

introducing new services to sourcing new marketing

channels. Innovation is the heartbeat of our business.

Being a leader also comes with responsibility. It

means moving the industry forward by sharing best

practices, serving in positions of leadership with thelocal REALTORS® association, and giving back to

the community through the @properties Friends and

Neighbors Community Fund.

LOCAL. LEADER. For @properties, the two go hand

in hand and assure our clients of the most rewarding

experience in Chicagoland real estate.

SOURCE: MRED, LLC. #1 RANKING BASED ON MARKET SHARE FOR

OVERALL CLOSED VOLUME, 2013.

leader



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market share matters

@PROPERTIES SELLS MORE LUXURY HOMES AND

CONDOMINIUMS, PRICED AT $1 MILLION AND

ABOVE, THAN ANY OTHER BROKERAGE FIRM INCHICAGO. And more market share in the high-end price

ranges means more exposure for your home – exposure

through online marketing, broker-to-broker marketing,

advertising, signage, e-mail promotion, direct mail and

word of mouth. More exposure means more page views,

more phone calls and more showing requests, and that

ultimately means shorter market times and higher overallselling prices. The proof is in the numbers. @properties

not only works to build market share. We put market

share to work for you.

SOURCE: 1. MRED, LLC, 1/1/13-12/31/13. BASED ON CLOSED SALES VOLUME, CITY OF CHICAGO.

2. MRED, LLC 1/1/13 - 12/31/13 BASED ON CLOSED SALES VOLUME FOR TRANSACTIONS $1 MILLION AND ABOVE, CITY OF CHICAGO.



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@PROPERTIES’ CLIENTS BENEFIT FROM OUR #1

MARKET SHARE IN A NUMBER OF KEY CATEGORIES

LEADING TO MORE EXPOSURE FOR YOUR HOME.

#1 MARKET SHARE, SALES OF $1 MILLION AND ABOVE:...........16.51%

(CITY)

#1 MARKET SHARE, OVERALL SALES:.....................................15.25%

(CITY)

#1 MARKET SHARE, NEW CONSTRUCTION SALES :...............14.47%

(CITY)

#1 INCREASE IN MARKET SHARE :..........................................32.49%

(NORTH SHORE)

#1 BUYER’S REPRESENTATIVE:...................................... .....13.22%(CITY)

#1 SELLER’S REPRESENTATIVE:.........................................13.83%

(CITY)

#1 AVERAGE MARKET TIME:.................................. .........106 DAYS

(NORTHERN ILLINOIS REGION)

SOURCE: MRED, LLC. CITY MARKET SHARE AND INCREASE IN NORTH SHORE MARKET SHARE

FOR 1/1/13 – 12/31/13. ALL OTHER FIGURES BASED ON TOP 5 COMPANIES PER CATEGORY,

1/1/13-12/31/13. MARKET SHARE FIGURES ARE BASED ON CLOSED SALES VOLUME.



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From the tree-lined streets of Lincoln Park to the

brick-paved lanes of Wilmette; from high-rises on Lake

Shore Drive to the horse farms of Libertyville and thehistoric downtown of Elmhurst; no other real estate

rm in Chicago connects the city and the suburbs

like @properties. Our reach and experience extend

to every neighborhood, town, home style, price point

and transaction type, so that @PROPERTIES TRULY

IS THE ONE AND ONLY REAL ESTATE FIRM YOU’LL

EVER NEED TO HELP YOU SELL OR BUY A HOME IN

CHICAGOLAND.

Our top-producing agents in the city and suburbs work

together to ensure that your transaction is seamless. And

with ofces in key locations, we can always provide thehands-on service that is the trademark of @properties.

from the urbs to the ‘burbs



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@properties was established in 2000, and IN LESS

THAN A DECADE GREW FROM A FOUR-PERSON

BOUTIQUE OFFICE TO MORE THAN 1,300 LICENSEDAGENTS PRODUCING MORE THAN $2 BILLION IN

ANNUAL SALES VOLUME. Since our inception, we have

brokered approximately 40,000 transactions valued at

more than $22 bill ion. @properties is also Chicago’s new

construction sales leader having sold more than 5,500

new homes and condominiums in 160 developments

valued in excess of $2.2 billion.

In addition to Residential Brokerage and Development

Marketing, @properties has full-service divisions for

Commercial Brokerage, Residential and CommercialProperty Management, Relocation, Rental Services,

Foreclosures, Short Sales and Institutional Bank

Advisory Services.

our story

LINCOLN PARKBUILDERS CLUBIMPACT AWARD



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ESTABLISHED

TOTAL SALES VOLUMESINCE INCEPTION

TOTAL # UNITS SOLD

SINCE INCEPTION

TOTAL # DEVELOPMENT

PROJECTS SOLD

DIVISIONS

OFFICES

AFFILIATIONS

HONORS

2000

$22 BILLION

40,000

160

RESIDENTIAL BROKERAGE, DEVELOPMENT SALES

AND MARKETING, COMMERCIAL BROKERAGE,

PROPERTY MANAGEMENT, RELOCATION,

INSTITUTIONAL SERVICES, RE NTAL

RIVER NORTH/RIVER WEST, STREETERVILLE/

GOLD COAST, LINCOLN PARK, LAKEVIEW, UPTOWN,

BUCKTOWN, EVANSTON, WINNETKA, LAKE FOREST,

HIGHLAND PARK, GLENVIEW, LIBERTYVILLE, ELMHURST,

NEW BUFFALO, MI & ST. JOSEPH, MI

LEADING REAL ESTATE COMPANIES OF THE WORLD,

RELO DIRECT, LUXURY PORTFOLIO®, THE INSTITUTE

FOR LUXURY HOME MARKETING

INC. 500, INC. 5000, CRAIN’S FAST 50, CRAIN’S

40 UNDER 40 , CRAIN’S LARGEST PRIVATELY

HELD COS., INMAN INNOVATOR, REALTRENDS

TOP 50, CHICAGO ENTREPRENEURSHIP HALL OF FAME,

INMAN 100 MOST INFLUENTIAL REAL ESTATE

LEADERS, LINCOLN PARK BUILDERS CLUB

IMPACT AWARD, CHICAGO AGENT 2010 AGENT

CHOICE AWARD - BEST BROKERAGE WEBSITE,

LEADING REAL ESTATE COMPANIES OF THE WORLD -

1ST PLACE COMPANY BRAND ADVERTISING -

LEADING RE 1ST PLACE PROPERTY ADVERTISING,

LOYOLA UNIVERSITY CHICAGO - 2012 DAMEN AWARD,

2013 ERNST & YOUNG’S ENTREPRENEUR OF THE

YEAR (REGIONAL AWARD)

SOURCE: CITY OF CHICAGO AND NORTHERN ILLINOIS RANKINGS BASED ON BROKERMETRICS/MRED

LLC FOR 1/1/12-12/31/13. NATIONAL RANKING BASED ON REALTRENDS 500 FOR 1/1/12-12/31/13.



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In the span of a decade, @properties co-founders Michael

Golden and Thaddeus Wong have built one of the most

recognized brands in Chicago real estate while helpingto reshape and modernize the local brokerage industry.

Golden and Wong rst teamed up in the mid 1990s.

THEY SET SALES RECORDS AND CONSISTENTLY

RANKED AMONG THE TOP 1 PERCENT OF THE

CHICAGO ASSOCIATION OF REALTORS®’ 12,500

MEMBERS. At @properties they paired tradit ional

brokerage services with cutting edge technology andmarketing, and became a driving force behind Chicago

real estate.

To support high transaction volume with an equally

high level of service, they built a deep organizational

infrastructure that includes robust marketing, IT andadministrative functions.

Highly creative and energetic entrepreneurs, Golden

and Wong have created a corporate culture that attracts

high-caliber agents and staff and fosters teamwork and

performance. They have also built a large philanthropic

network under the umbrella of the @properties Friends

& Neighbors Community Fund.

hands-on leadership

THADDEUS WONG & MICHAEL GOLDEN

CO-FOUNDERS OF @PROPERTIES



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One of @properties’ most important goals is to eld the

most professional corps of agents in Chicago real estate.

To achieve that goal, we place a strong emphasis onagent education and training. We offer a full curriculum

of seminars and classes covering topics ranging from

effective negotiation to new technologies. We also

provide continuing education for agents pursuing

specialty designations, and offer a popular Improv

Workshop specially designed to help brokers rene

their communication and selling skills. @properties

also employs two full-time performance coaches whoassist agents in developing advanced skills and detailed

marketing plans in order to better serve you.

@PROPERTIES BROKER EDUCATION:

• Negotiating in Today’s Market

• State of the Current Lending Environment• Writing Ironclad Contracts

• Creative Marketing Tactics

• Social Media Marketing

• Predictive Pricing and Listing to Sell

• Brokering Short Sales

• Advanced Negotiating Techniques

• Foreclosures: How to Get Offers Accepted• What to Know About Appraisals

• Agent Metrics

• Improv Workshop

• Contracts that Close

• Real Estate & Technology

• Luxury Home Marketing

we never stop (marketing, learning, showing, selling,communicating, innovating, caring, working) for you



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TOP PRODUCERS

@properties offers access to the most productive agents in the Chicago

market. We have more agents among the Chicago Association of

REALTORS®

Top 500 and 100 producers than any other brokeragerm in the city.

agent performance

SOURCE: MRED, LLC, 1/1/13-12/31/13. BASED ON CLOSED SALES VOLUME, CITY & SUBURBS.



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@properties has the broadest reach within Chicago’s luxury

marketplace. MORE @PROPERTIES AGENTS COMPLETE

TRANSACTIONS OF $1 MILLION OR HIGHER

THAN AGENTS AT ANY OTHER CHICAGO REAL ESTATE

FIRM, which means your listing receives more exposure

among high-end REALTORS® and their clients.

luxury leaders

SOURCE: MRED, LLC, 1/1/13-12/31/13, CITY OF CHICAGO.



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@properties not only markets your home through

universal channels such as the Internet, print advertising,

the Multiple Listing Service and signage; we also marketinternally to our highly collaborative sales force of more

than 1,300 agents – each with a broad sphere of inuence

that forms a rich source of prospects, buyers and referrals.

This “market within a market” results in the most efcient

transaction environment in Chicago real estate. IN FACT,

MORE THAN A THIRD OF @PROPERTIES-BROKERED

TRANSACTIONS OCCUR BETWEEN AN @PROPERTIES

BUYER AND AN @PROPERTIES SELLER, an unusually

high ratio of intra-ofce sales and a testament to the

power of the @properties network.

a market within a market

1 2 3

A MARKET WITHIN A MARKET:

1: AGENT ACTIVATES LISTING

2: @PROPERTIES AGENT NETWORKS WITH

OUR SALES FORCE OF OVER 1,300 AGENTS

3: PROPERTY IS SOLD



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Leveraging @properties’ “market within a market,”

our agents use a customized app for company-wide

communication. The @gent App connects @properties

buyers and sellers, allowing our agents to market your

home more effectively to our powerful internal network.

That means more exposure for your home, even before

it’s listed.

IN FACT, A NUMBER OF @PROPERTIES LISTINGS SELL

BEFORE THEY HIT THE BROADER MARKET BECAUSE

OF THE INTERNAL EXPOSURE THROUGH THE APP

ALONE. THE @GENT APP CONNECTS TO A KNOWLEDGE

BASE OF MORE THAN 1,300 AGENTS, WHICH MAKES

IT A GREAT RESOURCE FOR RECOMMENDATIONS ON

EVERYTHING FROM VENDORS TO LOCAL BUSINESSES.

NO MATTER THE REQUEST, WE ARE ALWAYS AVAILABLE

TO SHARE OUR EXPERTISE WITH YOU.

@gent app



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@properties is an exclusive member of Leading Real Estate

Companies of the World®, the world’s largest network of

independent real estate rms. LeadingRE brings togethermore than 600 real estate brokerages encompassing 5,000

ofces and 150,000 sales associates in more than 30

countries. LAST YEAR, THIS NETWORK SOLD MORE

THAN 1 MILLION HOMES VALUED AT MORE THAN

$250 BILLION – MORE THAN ANY OTHER NATIONAL

REAL ESTATE BRAND.

LeadingRE offers its member rms and their clients anumber of signicant benets including powerful print

and online marketing, relocation services and luxury

home marketing programs. The network includes the

No. 1 real estate brokerage rm in 41 of the top 90 global

markets, including @properties in Chicago.

leading real estate companies of the world ®



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LEEDing the way in green real estate

The rapidly emerging Green Home movement,

which takes a sustainable approach to the way homes

are built, maintained, bought and sold, is already

having a profound and positive effect on Chicago real

estate. Within the Chicago brokerage community,

@PROPERTIES LEADS THE WAY IN SUSTAINABLE

REAL ESTATE EDUCATION AND PRACTICE. A NUMBER

OF @PROPERTIES AGENTS HOLD ONE OR MORE

GREEN REAL ESTATE DESIGNATIONS including

EcoBroker®, the NAR Green designation from the

National Association of REALTORS

®

and the LEED

™

- AP designation from the U.S. Green Building Council .

In addition, @properties is represented in leadership

positions within Chicago’s Sustainable Real Estate

All iance and the NAR Green RESource Council.

Whether you’re buying or selling a green home, doing

research on green contractors or looking into the

availability of special tax-rebate and grant programs,

there is an @properties Green REALTOR ® with the

expertise to assist you.

*NATIONAL ASSOCIATION OF REALTORS®, BASED ON FIRMS WITH 500 OR MORE REALTORS ®.



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friends & neighbors community fund

PHILANTHROPY HAS ALWAYS BEEN AN IMPORTANT

PART OF THE @PROPERTIES CULTURE, and the

@properties Friends and Neighbors Community Fund,

a 501(c)(3), creates a formal vehicle through which we

can conduct our extensive charitable outreach. Each

year, we identify several beneciary organizations in the

areas of youth development, education and sheltering

the homeless. Recent beneciaries include the Network

for Teaching Entrepreneurship, Urban Initiatives, Street

Level Youth Media, Camp of Dreams and the Lincoln

Park Community Shelter.

Additionally, @properties has raised money for local,

national and international charities and relief efforts.

By sponsoring and supporting philanthropic activities,

@properties provides an outlet for our agents, employees

and friends to make a positive impact on dozens

of communities and thousands of lives throughout

Chicagoland.



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Lincoln Park



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@properties has grown to include a number of divisions

all of which have the potential to benet our core

residential clients through lead generation and referrals.

@PROPERTIES RELOCATION

@properties Relocation, our corporate relocation

division, serves as an important source of prospective

buyers for your home. We hold preferred-vendor

status with a number of the world’s premier relocation

companies, broker-to-broker referral services, and

national and international corporations with major

operations in Chicago. As a result, many companies turnto @properties rst when assisting employees who are

relocating to the Chicago area. @properties Relocation

is a member of Leading Real Estate Companies of the

World®, RELO Direct®, the Corporate Relocation

Council of Chicago, Relocation Directors Council and

Worldwide ERC®.

@PROPERTIES COMMERCIAL

@properties Commercial offers sales, leasing and

investment-advisory services to Chicago commercial real

estate clients including landlords, tenants, investors and

institutions covering a range of asset classes.

@PROPERTIES INSTITUTIONAL SERVICES GROUP

@properties Institutional Services Group (ISG) provides

a full spectrum of services, including asset management,

property management and brokerage, to institutional

owners and investors of distressed and bank-owned

(REO) real estate.

@PROPERTIES DEVELOPER SERVICES

@properties is Chicago’s No. 1 brokerage rm for

the sales and marketing of new-construction and

condominium-conversion developments. Since our

inception, we have successfully marketed more than160 Chicago developments comprising more than 5,500

residential units valued at more than $2.2 billion.

@PROPERTIES RENTAL DIVISION

@properties Rental Division is a full-service team of

experienced leasing professionals concentrating on high-

end luxury rental opportunities throughout Chicago and

the suburbs.

an ever-expanding client base



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Chicago’s luxury property market has changed

dramatically over the past 15 years, growing from a small,

self-contained niche to a vast and highly competitive

marketplace, one requiring an ever-increasing level of

sophistication and reach. Today, what drives success in

the luxury market is not only a skilled and knowledgeable

broker but also a comprehensive marketing strategy to

position individual listings and connect with a relatively

diverse audience.

That’s why @properties created Luxury Collection,

a sales and marketing program catering to Chicago’s

luxury property owners with unique branding,

powerful advertising and exclusive partnerships.

@PROPERTIES HAS LEVERAGED THE LUXURY

COLLECTION BRAND TO SUCCESSFULLY MARKET

HUNDREDS OF MILLIONS OF DOLLARS IN HIGH-END

REAL ESTATE.

@properties marketing: luxury collection



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@properties’ luxury marketing programs are built around

EXPOSURE: exposure through a network of more

than 1,300 @properties agents and their corresponding

spheres of inuence; through an in-house marketing

department with full print and digital capabilities; and

through an exhaustive catalog of online, mass media and

grass roots marketing initiatives – all tailored to address

the specic challenges and opportunities of the luxury

real estate market.

More exposure means more page views, more phone

calls and more showing requests, and that ultimately

means shorter market times and higher overall selling

prices. OUR FULLY INTEGRATED PROGRAMS ARE

THE MOST COMPREHENSIVE IN THE INDUSTRY

AND SHOWCASE YOUR HOME TO THE LARGEST

AUDIENCE OF POTENTIAL BUYERS.

EXPOSURE IS



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• www.atproperties.com

• Trulia.com (Enhanced Listings)

• Zillow.com (Enhanced Listings)

• Realtor.com (Enhanced Listings)

• Yahoo! Real Estate

• Frontdoor.com powered by HGTV

• Hotpads.com

• Oodle.com

• Cyberhomes.com• ReloHomeSearch.com

• Syndication to hundreds of Real Estate Websites

• Multiple Listing Service (MLS)

• Professional Photography and Video

• Signage

• Custom Property Brochures

• Chicago Tribune

• CS (Chicago Social)

• Ultimate Address

• The Wall Street Journal

• Sheridan Road

• Michigan Avenue

• Direct Mail

• E-blasts

• @ to @ - “Market Within A Market”• @properties Relocation Division

• “Love Where You Live” Campaign

• @properties Friends & Neighbors Community Fund

• Leading Real Estate Companies of the World®

• Luxury Portfolio International®

• Public Relations

• New Ideas Every Day!

EVERYTHING

@PROPERTIES DOES MORE TO MARKET LUXURY HOMES IN CHICAGO THAN ANY OTHER REAL ESTATE

BROKERAGE FIRM.



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online exposure

According to the National Association of REALTORS®,

90 PERCENT OF TODAY’S HOMEBUYERS USE THE

INTERNET IN THEIR SEARCH, which means that a

360° digital marketing strategy is paramount to getting

maximum exposure for your home. Our Luxury Collection

digital marketing program raises online visibility while

faithfully representing your home’s luxury aesthetic.

@properties markets your home across the Internet with

an award-winning website, customized property domains,

web-optimized photography and video, enhanced

listings on the leading real estate search portals, targeted

e-mail marketing, online classieds and syndication to

hundreds of additional websites.

• atproperties.com

• Property-specic domain names

(www.YourAddressGoesHere.info)

• E-mail marketing database of 475,000+ with new

contacts added daily

• Enhanced listings that lter to the top of search

results on popular home search portals including

o Realtor.com

o Zillow.com

o Trulia.com

• Syndication to hundreds of real estate websites

o Yahoo! Real Estate

o Aol.com/RealEstate

o Frontdoor.com powered by HGTV

o CyberHomes.com

o HotPads.com

o Oodle.com

o ReloHomeSearch.com

o Vast.com/RealEstate

o Propsmart.com

o SearchChicago.com (Sun-Times Media)

o Excite.com



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syndication of online listings

HOW SYNDICATION WORKS:

@properties’ in-house IT department works closely with

major listing syndication platforms to implement small

changes that make big differences in how your home is

viewed online.

One example is the handling of photo les. Setting

the optimal photo resolution for sites like Trulia helps

boost a home’s placement in search results leading to

more views.

®

®



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atproperties.com

@properties’ website features powerful search, user

friendly design and local market information to showcase

your home in a contextual format preferred by today’s

buyers. Because atproperties.com is a complete real estate

resource, BUYERS SPEND MORE TIME ON THE SITE

AND RETURN MORE OFTEN.

Atproperties.com is where you’ll reach more

homebuyers with features like:

• Ability to search ALL properties in the MLS

• @properties listings lter to top of search results

• Photo gallery with up to 25 color photos and

large-format sl ideshow

• Detailed property description

• Google Maps integration

• @Home Agent with personalized search criteria and

“New Listing” auto-alerts

• Map Data feature displaying area amenities including

transportation, schools and local businesses

• Local school information powered by Journatic

and Eduction.com

• Local real estate market data including neighborhood

market conditions and detailed market reports

• Overviews of hundreds of neighborhoods and towns

• Seller reports

• Price change and property status alert options

• Automated showing request

• Downloadable brochures and oor plans

• Open house feature

• Saved searches and “favorites”

• “Forward to a friend”

• Mortgage payment calculator



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@PROPERTIES LISTINGS DISPLAY FIRST AMONG SEARCH RESULTS WHEN BUYERS CONDUCT HOME

SEARCHES ON ATPROPERTIES.COM.



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190,000 registered users

With the explosion in online home searches, almost any

home for sale can be viewed on the Internet. So why is

@properties one of the few companies to require users to

register for access to online property searches? Because

we don’t just want lookers; we want buyers.

Our emphasis on pre-qualication and active lead

management has allowed us to build a database of 190,000

registered users and more than 475,000 total contacts –

with new prospects added every day. BY CONVERTING

LOOKERS TO LEADS AND LEADS TO BUYERS, WE’RE

ABLE TO GENERATE MORE SHOWING ACTIVITY AND

A SHORTER MARKET TIME FOR YOUR HOME.



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@PROPERTIES IS ONE OF THE FEW COMPANIES TO REQUIRE USERS TO REGISTER FOR ACCESS TO ONLINE

PROPERTY SEARCHES. BECAUSE WE DON’T JUST WANT LOOKERS; WE WANT BUYERS.

LISTING YOUR PROPERTY

WITH@PROPERTIES:

1: SIGNS

2: BUYERS VISIT WEBSITE3: BUYERS REGISTER

4: BUYER IS ASSIGNED TO

AN @PROPERTIES AGENT

5: BUYER VIEWS LISTINGS,

@PROPERTIES LISTINGS

SHOW UP FIRST

21 3

4

5



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Every @properties listing receives its own domain name,

which is prominently displayed in print advertising and

on For Sale signs, property brochures and “Just Listed”

postcards. The domain re-directs to your home’s listing

detail page on the @properties website so that interested

buyers can pull up photos and property information

in one easy step. @properties also indexes the domain

with top search engines including Google and Bing for

improved search engine optimization.

atproperties.com – listing domain

EVERY @PROPERTIES LISTING RECEIVES ITS OWN DOMAIN NAME. THE DOMAIN DIRECTS INTERESTED

HOMEBUYERS TO YOUR HOME’S LISTING DETAIL PAGE ON THE @PROPERTIES WEBSITE.

123mainst.info

Anne [email protected]

312.491.0200

PROPERTY SIGN WITH

CUSTOM PROPERTY DOMAIN





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atproperties.com – interactive neighborhood map

EVERY DAY, BUYERS UTILIZE OUR ONLINE NEIGHBORHOOD GUIDE TO AID IN THEIR HOME SEARCH.

Chicago is often referred to as a city of neighborhoods,

so @properties’ Interactive Neighborhood Map is

a great resource for online home searches. The map

guides homebuyers through detailed descriptions of

dozens of Chicago neighborhoods while integrating

information on schools, shopping, local business

reviews, news, market statistics, open houses and new

listings. It’s yet another way for homebuyers to gather as

much information as possible about the neighborhood

and amenities surrounding your home.



The @properties Market Report is another dynamic feature

that drives homebuyers to our website. Individual reports

are avai lable on dozens of neighborhoods and communit ies

and can be customized for housing type. Both buyers and

sellers can use the market reports to gain an understanding

of pricing, market time and inventory trends based on

recent sales in their area.

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REAL ESTATE MARKET REPORTS PROVIDE A SNAPSHOT OF MARKET CONDITIONS BASED ON RECENTLY SOLD

PROPERTIES IN THE AREA.

atproperties.com – market report



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As luxury consumers continue to embrace the Internet,

@properties continues to explore new opportunities to

engage them. Our latest endeavor, the Luxury Collection

Magazine highlights @properties’ listings priced at $1

million and above. This interactive, online magazine

is published quarterly at atproperties.com, and is also

e-mailed to our database of more than 475,000 clients

and prospects twice a year (winter and summer).

It allows luxury buyers to ip through dozens of

high-end homes and link to each listing’s web site for

detailed property information, additional photos, market

stats, school reports and more. IT’S ONE MORE WAY

THAT @PROPERTIES IS LEVERAGING TECHNOLOGY

TO GIVE LUXURY HOME SELLERS AN EDGE.

luxury online magazine



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h d l



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With tens of thousands of Chicago-area homes displayed

on dozens of web sites, it’s easy to get lost in the crowd.

That’s why @PROPERTIES INVESTS HUNDREDS OF

THOUSANDS OF DOLLARS A YEAR TO ENHANCE

LISTINGS ON THE LEADING REAL ESTATE WEB

PORTALS including Realtor.com, Zillow and Trulia.

Enhanced listings ensure that homes listed with

@properties are returned ahead of other properties in

search results. They also include more photos, detailed

property descriptions and attention-getting banners.

Enhanced online listings are one of the most important

benets @properties’ clients receive.

enhanced online exposure



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EVERY FIRM’S LISTINGS ARE ON THESE SITES, BUT NOT EVERY FIRM’S LISTINGS ARE ENHANCED.

.COM



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The ofcial website of the National Association of

REALTORS®, Realtor.com receives approximately

10 million unique visitors per month.

enhanced • Approximately 10 million unique visitors per month

• @properties Featured Listings display at the top of

search results ahead of other properties

• Attention-getting showcase banner featured on

all listings

• Up to 25 color photos


• Area map

• Neighborhood information

• School reports

• Request a showing

• Mortgage calculator

• Link to video tour


• Seller reports with graphs and statistics

• Social media integration

• iPhone app with more than 1 million downloads

.COM



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Anne Proper Phone: (312) 254-0200



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MSN has partnered with Realtor.com, the ofcial website

of the National Association of REALTORS® to provide

one of the internet’s most intuitive home searches.

enhanced • @properties’ Featured Listings display at the top of

search results ahead of other properties

• Attention-getting showcase banner featured on

all listings



• Area map


• School reports





• Seller reports with graphs and statistics

• Social media integration

• iPhone app with more than 1 million downloads



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Anne Proper Phone: (312) 254-0200



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Zillow draws an average of more than 11 million

unique visitors per month with powerful home search,

neighborhood information and the popular Zestimate®

home valuation estimator.

enhanced • 11.7 million unique visitors per month

• Showcase listing on front page displaying at least one

@properties listing for any search in the city or North

Shore


search results

• @properties listings labeled as featured properties

• Zillow.com Featured Listings are 6 times more likely

to be viewed than other listings

• Attention-getting showcase banner featured on all

listings

• Unlimited color photos


• Video tour link


• Area map


• School reports


• Mortgage calculator• Social media integration

• Zestimate® home valuation estimator

• #1 real estate app for iPhone and iPad with

2 million downloads



LuxurySeller032014

(847) 295-0700

Anne Proper



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Trulia is a real estate search site supported by a community

of home buyers, sellers, brokers and real estate enthusiasts.

The site currently attracts more than 7 million unique

visitors per month and features a popular blog.

enhanced • 7 million unique visitors per month


search results




• School ratings

• Area map





• Stats and trends

• Trulia blogs

• Smartphone app



LuxurySeller032014

Anne Proper

Phone: (312) 254-0200



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YouTube allows bill ions of consumers to discover,

watch and share user created videos. VHT, @properties’

professional photography and video provider distributes

all property videos to YouTube.com.

enhanced • Homes marketed with video are seven times more

likely to be viewed than comparable homes and are

perceived, on average, as 12% more valuable*

• Visited by billions of consumers each year

• One minute video

• Property address and basic details

• Integrated with music choice

• Link to atproperties.com

• Option to “like” and “embed” video as a post

to Facebook, Twitter and Google+

• Option to “embed” and email to a friend



LuxurySeller032014



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Luxury Portfolio’s website has become the leading

online resource for homebuyers searching for high-end

property all over the world.

• 1.6 million unique visitors per year from over 200+

countries and territories

• More than 16,000 homes representing more than $38

billion in inventory

• Highly optimized site with Page 1 Google rankings

for hundreds of search terms

• Translated into 9 languages and 60 foreign currencies

• Exclusively displaying listings of Luxury Portfolio

member rms

• Inventory comprised entirely of homes listed at

$1 million and above

• More $1 million-plus listings in U.S. than any other

luxury real estate network including Coldwell Banker

Preview, Sotheby’s and Mayfair International

• Photo gallery with up to 25 professionally

photographed images

• Video tours and LuxeTour™ narrated video tours of

listings $5 million and above• Google Maps integration

• Syndication to partner websites: wsj.com,

frontdoor.com, openhouse.com, relohomesearch.com,

youtube.com, plus 200 more sites

• Printable brochure

• Social media integrat ion with Facebook and Twitter

• “E-mail to a Friend” feature• Prominently d isplayed broker contact info

• LuxeTrends® e-newsletter

• LuxeChatter® blog

• Optimized website for mobile and iPad



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print exposure



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CHICAGOLAND’S MOST VISIBLE REAL ESTATE

ADVERTISING IS DESIGNED TO DRIVE BUYER TRAFFIC

TO YOUR HOME VIA WIDESPREAD COVERAGE IN A

VARIETY OF LOCAL MEDIA OUTLETS.

Our Luxury Collection ad campaign targets high-end

homebuyers through upscale media, where prominent

placement and compelling design lend added cache to

your listing.

LUXURY COLLECTION ADVERTISING

• Personalized URL in every ad, directing buyers

to your home’s web site

• Chicago Tribune City Zone: double-page ad

• Chicago Social (CS)

• CS Interiors

• Ultimate Address: multi-page @properties section

• Wall Street Journal: Monthly full-page ad

• Sheridan Road: individual listing ads

• Love Where You Live campaign

• Custom media plans featuring preferred rates and

agency-quality design

*PRINT ADVERTISING PROGRAMS ARE OFFERED THROUGH AGENTS. ASK YOUR @PROPERTIES AGENT FOR DETAILS



LuxurySeller032014

chicago tribune



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@properties’ full-page ads in the Sunday Chicago Tribune

Money and Real Estate section showcase your home to

207,000 Tribune subscribers in the paper’s City zone.

• Full-color, two-page spread

• Reaching 207,000 subscribers in the Tribune

City Zone

• Cross promotion to an additional 125,000 subscribers

through @properties’ North Shore Tribune ads

• Organized layout with easy-to-read property details

and contact info

• Oversized color photos

• Featured Listing, Luxury Collection, andOpen House sections

• Sunday Tribune City Zone offers access to readers

with above-average household incomes and

home values



LuxurySeller032014

cs magazine (chicago social)



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@PROPERTIES IS THE #1 ADVERTISER IN CHICAGO

SOCIAL, THE CITY’S LEADING LIFESTYLE MAGAZINE.

Our monthly Luxury Collection pull-out section spans

several pages and presents Chicagoland’s nest propertiesto the area’s most afuent readership.

• Multi-page section

• Distinctive Luxury Collection branding

• 4-color ads with oversized photos and detailed

property information

• Prime back-of-book placement for maximum visibility

• Perforated section can be removed from magazine

promoting longer shelf life

• Individual listing ads available• Mailed to private residences on the North Shore and

in the city

• Distributed to luxury hotels, country clubs,

professional ofces, salons and high-end retailers

• 285,000 readers with an average household income of

$200,000+

C S

2 0 0 W H

U B B A R D S T C H I C A G O I L 6 0 6 5 4

A U G U S T 2 0 1 0

$ 5 . 9 5

M OD E R N L U X U RY. COM

+PLUSThe Great 8:Chicagoans PlayLolla

Fall Sneak Peek!Va-Va-Valentino

Got Him!The MCA Steals a Star

Sam Kass Is HungryforChange

& all the Best Bashes

INSIDE:

REALESTATESPECIAL!The Hottest ’Hoodsin Chicago!

Meet the City’s Biggest Dream Boats

VisionQuest: Developers We Die For

BuildIt, Babe! Ivanka Hits Downtown Endless

F A L L / WI N T E R 2 0 1 0 $ 5 . 9 5 BYTHE PUBLISHERS OF CS

THECOOLESTGOWNSFOR WINTER WEDDINGS

Maid toMeasure: CynthiaRowleyDoes Bridesmaid Dresses

SUGAR BUZZ! Desserts Get Downsized

Warof theRegistries (Who’s OnTop?) > CITYCHIC HONEYMOONS

and 75 of Chicago’s Sweetest Couples!

C H I C A G O S O C I A L B R I D E S

2 0 0 W H

U B B A R D S T C H I C

A G O I L 6 0 6 5 4

M O D E R N L U X U R Y B R I D E S . C O M

M OD E R N L U X U RY. COM

CHICAGO

Publishedby

S P R I N

G

2 0 1 0

$ 5 . 9 5

T H E M E N ’ S B O O K

2 0 0 W H

U B B A R D S T C H I C A G O I L 6

0 6 5 4

MO DER N LUXUR Y .C O M

IVANKASPEAKS:TRUMPUNVEILSSUMMER’S

HOTTESTSPOT

MIDDLEEASTOFEDEN:ESCAPETOABUDHABI

ANDTHETESLAROADSTERTAKES

CHICAGO

37Signals co-founder David Heinemeier Hansson

CHICAGO’SCOOLESTBIZGUYS SUIT UP

CATCHTHE CURRENT:THE BEST IN RIVER LIVING

WHERE TO EAT,WHAT TO ORDER:DOWNTOWN’SNEWPOWERDINING

Power Up!

PLUS Haute Farm Chic in the City!Stay-Cool Home Finds > Flower-Powered Furniture > Art Camp For Adults!

SUMMER LIVING!Getaway-SpreadCredRooftop Gardens Take RootInside Chicago’sHott est Outdoor Rooms

PLUS Haute Farm Chic in the City!Stay-Cool Home Finds > Flower-Powered Furniture > Art Camp For Adults!

S U M M E R 2 0 1 0 $ 5 . 9 5

2 0 0 W H

U B B A R D S T C H I C A G O I L 6 0 6 5 4

M OD E R N L U X U RY. C OM

SUMMER LIVING!Getaway-SpreadCredRooftop Gardens Take RootInside Chicago’sHotte st Outdoor Rooms



LuxurySeller032014

Luxury CoLLeCti on

chicago tribune ultimate address



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@PROPERTIES IS THE LARGEST ADVERTISER IN

ULTIMATE ADDRESS, a luxury home magazine

produced and distributed by the Chicago Tribune.

Our multi-page spread highlights participating agents’listings in a full-color layout with oversized photos,

property details and agent contact information.

• Ultimate Address’ largest advertiser

• Published 8X per year

• Exclusively displaying homes listed at $500,000

and above

• Single-property ad programs available

• Glossy magazine stock and 4-color images

• Distributed to 50,000 Tribune subscribers in

high-income zip codes in the city, North Shore and western suburbs

• Additional distr ibution in honor boxes in the city and

at CTA and Metra stations

• Advertised homes also featured in Luxury Homes

Gallery on chicagotribune.com/homender

March14,2014

SpecialAdvertising Supplement

2231 N. Fremont Street Chicago, IL 60614

Emily Sachs Wong | [email protected] | 312-286-0800$4,250,000

2231 N. Fremont Street Chicago, IL 60614

il | i |$4,250,000



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OUR MULTI-PAGE SPREAD HIGHLIGHTS PARTICIPATING AGENTS’ LISTINGS IN A FULL-COLOR

LAYOUT WITH OVERSIZED PHOTOS, PROPERTY DETAILS AND AGENT CONTACT INFORMATION.

the wall street journal



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@properties’ monthly full-page ad in The Wall Street

Journal reaches an AFFLUENT, ENGAGED READER,

HIGHLIGHTING SELECT PROPERTIES AND DRIVING

TRAFFIC TO @PROPERTIES’ WEBSITE.

• Full-page ad in the Friday Wall Street Journal

• Co-branded with Luxury Portfolio International®

• Reaching 84,500 readers in the Chicago

metropolitan area• Average household income of $253,000

• Average value of principal residence over $1 million



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sheridan road



LuxurySeller032014

@PROPERTIES MAINTAINS A MAJOR AD PRESENCE

IN SHERIDAN ROAD, the bi-monthly lifestyle magazine

that proles the people, places and trends that shape the

North Shore.

• Multi-page @properties spread

• Distinctive Luxury Collection branding

• 4-color ads with oversized photos and detailed

property information

• Back-of-book placement for maximum visibil ity

• Single-property ad programs available• Total circulation of 40,000 and average readership

of 210,000



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A NNE PROPER30 Green Bay Road, Winnetka IL 60093

847.881.0200 · [email protected] · anneproper.com

luxury portfolio international®



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Luxury Portolio® leverages the buying power of 200

member rms to maintain a strong advertising presence

in the world’s premier shelter and lifestyle publications.

• Reaching 45 million global consumers through print

and online media

• One of the largest full-page real estate advertisers in

The Wall Street Journal

• Prominent advertising in high-end shelter and

lifestyle magazines

o Unique Homes

o DuPont Registry

o Departures (American Express)

o Architectural Digest

o Veranda

o Forbes Life

• Luxury Portfolio® magazine featuring lifestyle content

and member rm advertising



LuxurySeller032014

love where you LIVE



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There was a time not long ago when it was easy to get

caught up in the notion that a home was a commodity. Of

course we’ve all been reminded that it’s much more than

that. A home’s total return on investment isn’t just about

the bottom line on a closing statement; it’s also about

the memories we make, the relationships we build and

the milestones we achieve while living there. In short,

A HOME IS A CELEBRATION. @properties’ “Love

Where You Live” ad campaign taps into this idea to create

an emotional connection with Chicago-area homebuyers

– a connection that is reinforced when people see the

@properties logo in ads, on the web, in collateral and onthe For Sale sign in front of your home.



LuxurySeller032014

@PROPERTIES “ love where you LIVE” AD CAMPAIGN CREATES AN EMOTIONAL CONNECTION WITH

HOMEBUYERS THAT IS REINFORCED THROUGH ADDITIONAL BRANDING AND MARKETING.

1

1 1

1

marketing



LuxurySeller032014

The point of marketing is differentiation – making your

home stand out among the many competing properties in

the marketplace today. Over the past decade, @properties

has devoted more time, energy and money to this all-

important task than any other brokerage rm in Chicago.

OUR IN-HOUSE MARKETING AND IT DEPARTMENTS ARE

COMPRISED OF NEARLY TWO DOZEN EXPERIENCED

PROFESSIONALS PRODUCING AGENCY-CALIBER WORK

AND CONSTANTLY PUSHING THE ENVELOPE WITH NEW

IDEAS AND INNOVATIONS. Off-the-shelf solutions don’t

cut it. Customization, creativity and quality do.

In the end, real estate marketing at @properties comes

down to designers, copywriters, programmers, coordinators

and agents all working together to create differentiation –

differentiation that allows you to sell your home for the

most amount of money in the shortest amount of t ime.

• Brochures

• Photo Gallery

• E-nouncement

• Direct Mail

• Signage

luxury collection brochures



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@PROPERTIES CREATES CUSTOM BROCHURES TO

MARKET EVERY LUXURY HOME. Our in-house designers

produce the layout, and printing occurs at our own

facility in order to expedite turnaround and maintain

quality control.

Clean attractive layouts feature large, high-resolution

photography, detailed property information and a map

of the surrounding neighborhood. Brochures are printed

on 8.5x11 high-quality paper and perfect bound with a

custom cover, resulting in a professional presentation

worthy of the luxury market.

luxury collection direct mail



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@PROPERTIES’ LUXURY COLLECTION DIRECT

MAIL PROGRAMS TARGET BUYERS, NEIGHBORS,

AGENTS AND REFERRAL SOURCES WITH A

VARIETY OF COMMUNICATIONS including “Just

Listed” postcards, monthly mailers, client and agent

appreciation mailers and more. Our oversized Luxury

Collection mail ing pieces are professionally designed and

written, printed on glossy card stock and accompanied by

high-qual ity photo images. Agents have the ability to farm

their individual databases or seek out potential buyers

geographically and demographically through specialty

mailing-list software.

1931 North Hudson

luxury collection e-mail marketing



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@properties’ agents target clients, prospects and brokers

in their contact database with customized e-mails

including “Just Listed” e-blasts and monthly e-newsletters.

Our Luxury Collection e-mail communications

are professionally written and designed and follow

established conventions for opt-in marketing and anti-

spam. THE COMBINED E-MAIL DATABASES OF ALL

@PROPERTIES AGENTS TOTAL MORE THAN 475,000

CONTACTS WITH NEW CONTACTS ADDED DAILY.

luxury collection signage



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Even with the prevalence of online search, many property-

specic inquiries still come from on-site signage. THAT’S

WHY @PROPERTIES’ UBIQUITOUS FOR SALE

AND OPEN HOUSE SIGNS ARE DESIGNED FOR

MAXIMUM VISIBILITY. Signs feature the distinctive

Luxury Collection brand and boldly display the agent’s

contact information and the property’s unique domain

address for easy follow-up.

Anne Proper312.254.0200

123mainst.info


312.491.0200

[email protected]

Anne Proper312.254.0200

AGENT’S DIRECT LINE

AGENT’S EMAIL ADDRESS



LuxurySeller032014

123mainst.info


312.491.0200

pricing your home – comparative market analysis



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So what is your home worth? That is likely the biggest

question on your mind and one that @properties has

answered accurately in every market since our inception.

THE KNOWLEDGE, EXPERIENCE AND RESEARCH

WE APPLY TO PRICING OUR CLIENTS’ HOMES

CONSISTENTLY PRODUCE SHORTER MARKET

TIMES AND HIGHER SELLING-PRICE-TO-LISTING-

PRICE RATIOS.

To set a listing price that wil l create the best market

for your home, we will perform a Comparative Market

Analysis or CMA. The CMA will evaluate your home

alongside other properties – currently listed and

recently sold – taking into account variables such as

location, supply, demand, absorption, market time and

property features.

A CMA TAKES INTO ACCOUNT:

MARKET CONDITIONS • SUPPLY AND DEMAND

• MARKET ACTIVITY

• MARKET TIME

• PRICE/STATUS CHANGES

• INTEREST RATES AND AVAILABILITY OF CREDIT

• ECONOMIC FACTORS

• SEASONAL DEMAND

PROPERTY FEATURES • LOCATION

• ROOM COUNT AND SQUARE FOOTAGE

• LOT SIZE

• VIEWS

• CONDITION OF PROPERTY INSIDE AND OUT

• DESIRABILITY OF UNIQUE FEATURES

COMPETITION • PRICE

• LOCATION

• MARKET TIME

• FEATURES AND FINISHES

• CONDITION

• UNIQUE ATTRIBUTES



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YOUR @PROPERTIES AGENT APPLIES KNOWLEDGE, EXPERIENCE AND RESEARCH IN PERFORMING A CMA TO

SET AN ACCURATE LISTING PRICE FOR YOUR HOME.

pricing your home – (market) time is money



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THE SUREST WAY TO GET THE HIGHEST SELLING

PRICE FOR YOUR HOME IS TO SET THE LISTING

PRICE CORRECTLY RIGHT OUT OF THE GATE.

By contrast, the surest way to see that selling price

decline is to set a listing price that’s too high and

then go through a series of price reductions to chase

the market.

Setting an accurate listing price is so important because

the greatest amount of showing activity for a home

occurs within the rst few weeks of market time. This

early activity tends to be from serious buyers who are

currently in the market and are therefore drawn to new

listings with a greater sense of urgency.

However, as time goes by, interest wanes, and

longer-than-average market times tend to fuel the

perception that the home itself (not just the price

of the home) is awed. Therefore, longer market times

can actually drive value down.

One of the biggest mistakes sellers can make is to believe

that just because their home will sell for one price on day

60, it will sell for the same price on day 160. Usually, it

doesn’t work that way. Remember, t ime is money, and the

best way to optimize both is to work with your agent in

setting an accurate listing price.



LuxurySeller032014

@PROPERTIES IS #1 IN THE CHICAGOLAND AREA IN AVERAGE MARKET TIME AND #1 IN SELLING

PRICE-TO-ORIGINAL LISTING PRICE.

SOURCE: BROKER METRICS, MRED LLC DATA, 1/1/13-12/31/13, BASED ON TOP 10 BROKERAGE FIRMS IN NORTHERN ILLINOIS.

SOURCE: AGENT METRICS, MRED LLC DATA, 1/1/13-12/31/13, SELLING PRICE TO ORIGINAL LISTING PRICE, CITY OF CHICAGO.

HOMES WITHNO PRICE CHANGES

HOMES WITHAT LEAST ONE PRICE CHANGE

AVERAGE

SELLING PRICEAS A PERCENTAGE

OF ORIGINAL LIST PRICE

96%

AVERAGE DAYSON MARKET

90

AVERAGE

SELLING PRICEAS A PERCENTAGE

OF ORIGINAL LIST PRICE

83%

AVERAGE DAYSON MARKET

199

before your home is shown



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ONE OF THE KEYS TO SUCCESS IN TODAY’S

ULTRA-COMPETITIVE REAL ESTATE MARKET IS TO

POSITION YOUR HOME AS THE MOST DESIRABLE

PROPERTY AT A GIVEN PRICE IN A GIVEN AREA.

Obviously, the most important variable in that equation is

price. But making sure your home is in optimal showing

condition will set it apart from the competition and could

be the difference between a t imely and productive sale or

a long, drawn-out process.

HERE IS A CHECKLIST OF PREPARATIONS TO MAKE BEFORE SHOWING YOUR HOME. BE SURE TO

CONSULT YOUR @PROPERTIES AGENT TO FIND OUT WHAT IMPROVEMENTS THEY RECOMMEND.



LuxurySeller032014

DE-CLUTTER. Go through your home room by roomand ask yourself what you can throw away and whatyou can box up and put in storage. Pay extra attentionto areas like closets, bookcases, shelves, and kitchen andbathroom counters.

ORGANIZE. Lack of storage space can be a deal-breaker.Go through your closets and pantries and throw away,give away or put away anything you don’t need. Cleanout bedroom closets so that hanging clothes are alignedand have ample space. Remove items from closet oors.

Reorganize and clean out your kitchen cabinets and lineup dishes and glassware. Make sure bathroom and kitchendrawers are neatly organized.

CLEAN. Give your home a deep clean from top tobottom, including windows, upholstery and carpet,and the refrigerator and oven (yes, buyers actually openthem).

PAINT. A fresh coat of paint is the least expensive, mosteffective way to enhance the appearance of your home.Be sure to use neutral colors. Consult your agent forrecommendations.

BRIGHTEN YOUR HOME. Light gives the impressionof space, so it’s important for every room in your hometo have ample light at any time of day. Prior to showings, wash windows, raise bl inds and turn on lights. Add oor

and table lamps to brighten dark rooms or corners.

MAINTAIN THE EXTERIOR. If you live in a single-family home or townhome, maintain your lawn andlandscaping. In winter, shovel and de-ice walkways. Ina condominium, pay attention to the area in front of thedoorway. Keep it neat and inform the superintendent ofany problems, such as burned-out lights. Make balconies,decks and patios inviting with potted plants and owers.

MAKE REPAIRS. Consult with your agent prior toundertaking a large-scale home improvement project,but go ahead and make easy repairs such as touch-upspackling and painting, replacing a cracked window ortorn screen, xing a leaky faucet and changing burnedout light bulbs.

REMOVE PERSONAL PROPERTY. If you do notplan on including personal property such as windowtreatments or light xtures as part of a sale, then removethem prior to your rst showing and replace them with

attractive alternatives.

REMOVE PETS. Keep pets out of the home duringshowings. Also be sure to conceal food bowls andlitter boxes. If pet odors are present, have the homeprofessionally cleaned.

HIRE A HOME INSPECTOR. Hiring a professional,licensed home inspector prior to putting your home onthe market allows you to spot potential problems and

make repairs before buyers make them an issue.

DISCLOSE EVERYTHING. By law sellers must discloseexisting structural and mechanical problems, ooding,the presence of lead paint, information on radonhazards and other known defects to potential buyers. Withholding this information can have much moreserious repercussions than the problem itself.

o

o

o

o

o

o

o

o

o

o

o

staging your home



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STAGING IS THE ART OF MERCHANDISING A HOME

TO IMPROVE ITS MARKETABILITY. Today, every home

that is listed for sale should be staged to some degree.

Your home must show like a model in order to stand out

in today’s competitive market.

Staging can be as simple as rearranging a few pieces of

furniture or as elaborate as hiring a professional to furnish

an empty home right down to the plants and artwork.

Your @properties agent can give you suggestions for

staging or help you decide if you would benet from a

professional stager.

• Use neutral colors and décor to help your home appeal to the largest number of potential

HERE ARE SOME EASY AND INEXPENSIVE

STAGING TIPS TO CONSIDER:



LuxurySeller032014

buyers. Add color through accessories such as pillows, vases and oriental rugs.

• Arrange furniture in small groupings that demonstrate a room’s functional ity, and do not

overcrowd a room with furniture. Place pieces in a way that dictates logical trafc ow.

• Use light, airy window treatments, like simple sheers on a curtain rod. Hang window

treatments so they cover the least amount of glass.

• Higher wattage light bulbs can brighten up dark areas, while dimmers are a low-cost way to

add a desirable feature and allow you to increase or decrease light levels in different rooms.

• Camouage outdated furniture or worn upholstery with slip covers, and replace worn

bedspreads and throw rugs.

• Keep kitchen counters clean and clear of all items, and remove all magnets and notes from

the front of the refrigerator. If your kitchen needs an update, pa int cabinet fronts with a

neutral color and replace cabinet pulls.

• Remove all personal items from the bathroom counter. Stock fresh towels and get a newshower curtain and rug for the oor.

• Personal photographs and mementos add warmth and character to a home, but use them in

moderation so the buyer will focus on the home, not its owners.

• Use interesting accessories to draw the eye to desirable features like built-in shelving, book

cases or replace mantels.

• Display fresh owers.

• If you have collectibles, display them in neat, uncluttered groupings.

• Remember outdoor spaces like your back yard, patio or balcony. Add furniture, plants or

potted owers with seasonal settings.

negotiation – guiding principles



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CONFIDENTIALITY: Condentiality is vital to

the integrity of the deal and to our reputation

as professionals.

RESPONSIVENESS: Time is of the essence in a real

estate transaction. We will expedite the presentation

of offers and counteroffers and quickly act upon

any opportunity.

RESOURCEFULNESS: Real estate sales are

multi-faceted transactions. We examine all angles

of a deal to nd strategies and solutions that help

you accomplish your objectives.

COMMUNICATION: Your @properties agent will

involve you in all aspects of the negotiation and

communicate your options clearly and candidly.

STRENGTH: We will do everything in our power to

help you negotiate from a position of strength. Our

goal is to ach ieve an outcome that meets or exceeds

your expectations.

Priced correctly and marketed aggressively, most homes will draw a timely offer. How you and your agent handle that offer and

subsequent negotiations can substantial ly affect the outcome of your home sale.

Your @properties agent will conduct negotiations with professionalism, attention to detai l and a loyal representation of your

interests. The following principles guide @properties’ agents in every negotiation.

negotiation – contract terms



LuxurySeller032014

PRICE: Your agent’s knowledge of the current market

is invaluable in helping you decide whether to accept

the offered price and terms or counter. They will

also help you consider the time value of money in

your decision, i.e. will a higher offer offset potential

additional carrying costs?

MORTGAGE CONTINGENCY: Most buyers purchase

a home subject to obtaining a mortgage. The terms

of the mortgage and the timeframe for securing a

nancing commitment must be stated in the contract.

Make sure you are comfortable with these terms.

HOME INSPECTION: Most buyers choose to conduct

an inspection of the property with a licensed home

inspector. If the inspector uncovers any problems,

you and the buyer must negotiate what items will be

addressed and who wil l pay for them.

ATTORNEY APPROVAL: Attorney approval is

usually a one-week period, in which both you and the

buyer have your attorneys review the contract and

suggest alterations.

CLOSING DATE: This is the date when ownership

changes hands and usually, but not always, the date

when you must vacate and the buyer may occupy

the property. If you have specic requirements for

scheduling the closing due to your own move, the

buyer’s exibility in this regard might be an important

factor in deciding to accept an offer.

A real estate transaction is a uid process that does not end with an accepted offer. Negotiat ions often continue on

some level all the way to the closing. A REALTOR ®’s objectivity, experience and counsel are essential to this process.

SOME OF THE MOST COMMON POINTS THAT ARE NEGOTIATED INCLUDE:

contract to closing – what we do for you



LuxurySeller032014

Guiding your real estate transaction from contract to

closing is a multi-step process that requires proactive

management and thorough attention to detail. OUR

EMPHASIS ON COMMUNICATION, ORGANIZATION

AND FOLLOW-THROUGH ENSURE THAT

DEADLINES ARE MET, DOCUMENTS ARE

DISTRIBUTED, AND EVERY ITEM IS IN PLACE

TO MAKE YOUR TRANSACTION EFFICIENT

AND SEAMLESS.

OUR AGENTS, MANAGING BROKERS AND

SUPPORT STAFF WILL:

• Handle earnest money and escrow account

management

• Distribute contracts to all relevant parties

• Coordinate attorney review

• Coordinate a home inspection

• Provide information to lenders

• Distribute required disclosure forms

• Collect important documents such as the tax bill and

condominium documents• Coordinate an appraisal

• Coordinate walk-throughs

• Update you when contingencies have been satised

• Coordinate your closing

• Help you nd a new home

• Follow up to see if you have any questions

contract to closing – closing costs

WHO PAYS FOR WHAT?



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SALE PRICE TYPICAL COST WHO PAYS?

COMMISSION 6% OF PURCHASE PRICE* SELLER

APPRAISAL $250 - $500 BUYER

CREDIT REPORT $30 - $75 PER BORROWER BUYER

INSPECTION FEE $350+/VISIT BUYER

LENDER-DIRECTUNDERWRITING FEE $750 - $1,000 BUYER

PROCESSING FEE $150 BUYER

FLOOD CERTIFICATE $50 - $100 BUYER

TAX SERVICE $85 - $200 BUYER

ATTORNEY FEE $600-$1,000+ BOTH

SETTLEMENT CLOSING $250-$1,000 BUYER

TITLE INSURANCE (BUYER) $1,500-$2,000*** BUYER

TITLE INSURANCE (SELLER) $2,750-$3,000*** SELLER

RECORDING FEE $75-$250 BOTH

STATE TRANSFER TAX $1.50 PER $1,000 SELLER

COUNTY/CITY TRANSFER TAX $3.00 PER $1,000 SELLER

CHICAGO CITY TRANSFER TAX** $7.50 PER $1,000 BUYER

SURVEY $500 - $1,000 SELLER

INTEREST PER DAY LOAN AMOUNT X RATE/365 BUYER

ESCROW TAXES 1-5 MOS. (IF APPLICABLE) BUYER

ESCROW INSURANCE 1-5 MOS. (IF APPLICABLE) BUYER

TAX PRORATION 105 - 110% OF LAST TAX BILL SELLER

WHO PAYS FOR WHAT?

ESTIMATED CLOSING COSTS COURTESY

OF GUARANTEED RATE®. Prices subject

to change. Actual costs vary per lender,

loan amount, property type and

other factors.

*Commission rates vary per agent and are

specifed within the listing agreement.

**Property transfer taxes vary per local

jurisdiction or township.

***Based on loan amount of $1 million.Please consult your real estate attorney to

obtain the best possible estimate for taxes

and other closing costs.





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luxury experience



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As you know, ‘luxury’ isn’t just about a price; it’s about a feeling, a state of mind, an experience. At @properties, our promise to

you is that the experience of selling your home will reect luxury in every way. WE WILL DELIVER THE SERVICE YOU DESIRE

IN THE MANNER YOU DESERVE WITH THE RESULTS YOU EXPECT. THAT IS LUXURY COLLECTION.

Thank you for the opportunity to present our services.



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Documents

Chicago Luxury Seller Presentation - Tom McCarey + @properties