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Cisco and Rockwell continue the collaboration effort. Rockwell Automation Fair 2011 the relationship continues to build
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© 2008 Cisco Systems, Inc. and Rockwell Automation, Inc. All rights reserved.
Cisco and Rockwell Automation Sales Briefing
© 2008 Cisco Systems, Inc. and Rockwell Automation, Inc. All rights reserved.
St Louis Session
July 8, 2008
Beth Parkinson
Strategic Alliances
© 2008 Cisco Systems, Inc. and Rockwell Automation, Inc. All rights reserved.
Cisco and Rockwell Automation, working together
Common Technology View & Thought LeadershipCommon Technology View & Thought Leadership
Collaborating on Reference Architectures Collaborating on Reference Architectures
People and Process OptimizationPeople and Process Optimization
Joint Product CollaborationJoint Product Collaboration
Technology RoadmapTechnology Roadmap
Network Services Collaboration – ResellingNetwork Services Collaboration – Reselling
Sales Engagement: Major Accounts, Theatre/Geo-basedSales Engagement: Major Accounts, Theatre/Geo-based
2+ years of active work
Expanding Solutions: Wireless, Security Expanding Solutions: Wireless, Security
New initiatives
© 2008 Cisco Systems, Inc. and Rockwell Automation, Inc. All rights reserved.
Voice of Customer FeedbackJointly held 5 Customer Innovation Councils4 Countries, 95 ParticipantsIT and Control RepresentativesVery Interactive – Cisco/RA 75% Listening
•150 Viewers on the 1st
2nd & 3rd Webex:•1264 Registrants• 608 Viewers• ~ 40 Countries Registered
“Cisco & Rockwell are uniquely positioned to create Reference Architectures” -- Kimberly-Clark
“Rockwell Automation and Cisco are great companies with great ideas.” -- General Mills
“Personally, I admire Cisco and RA for coming together on this, at this time. We are an RA and Cisco house
already, and need and want to bring these together.”-- Owens Corning
“The convergence is a journey, especially on the organizational and cultural side…not an end point.” -- Kraft
presentation 4.2 out of 5presenters 4.53 out of 5
Jointly held 3 Webex seminars; statistics collected on 2 of the 3
© 2008 Cisco Systems, Inc. and Rockwell Automation, Inc. All rights reserved.
Global Thought Leadership/MarketingOct : European Manufacturing Strategies Summit
Nov: Automation Fair, Manufacturing Perspectives
Dec: Customer Innovation Council Korea & CIC China
Jan: Education Series Media Tour
Feb: Education Series II – “What Every IT Professional Should Know About Plant Floor Networking”
April: Education Series III – “ What Every Plant Floor Controls Engineer Needs to Know About Working with IT”
RA Cisco Alliance Media Pickup
March: IAU / Reference Architectures 101
April: RAMBO, Cisco Partner SummitEducation Series III – “ What Every Plant Floor Controls Engineer Needs to Know About Working with IT”, Switch Update WebEx to CIC Members, Rockwell’s 20th Anniversary in China
May: Opening of Cisco’s Shanghai Briefing CenterCisco Networkers in Brazil—RA Gold Sponsor
June: RS Tech Ed, Manufacturing 2.0
Coming up . . .
Aug-Oct: RS TechEd’s in Asia / Pacific – Cisco SponsorSept: CIC in NANov: Automation Fair , Manufacturing Perspectives
© 2008 Cisco Systems, Inc. and Rockwell Automation, Inc. All rights reserved.
Strategic Partnership: Cisco and Rockwell Automation
Market leader in internetworking
Market leader in industrial automation
Stratix 8000 Switch
Cisco “Ethernet-to-the-Factory” & Rockwell “Integrated Architecture”
Co-developed design guides
Cisco/Rockwell co-branded version of the IE 3000 Customer education series
© 2008 Cisco Systems, Inc. and Rockwell Automation, Inc. All rights reserved.
Stratix 8000
© 2008 Cisco Systems, Inc. and Rockwell Automation, Inc. All rights reserved.
Launch Update – Stratix 8000
• Open for orders! Shipping August
• RA Training Programs began Feb 2007:– Integrated Architecture University– RS Tech Ed– Formal Training In-process for:
• Technical Support Services
• Sales Engineers > 650 globally
• Technical Sales > 130 globally
• Specialized Technical Consultants
+Best of Cisco
Best of Rockwell
Best for the Plant Floor
Environment
=
© 2008 Cisco Systems, Inc. and Rockwell Automation, Inc. All rights reserved.
Providing the Customer with Choice
• These are not competing solutions• Cisco manufactures both • The hardware is identical in both products• Both products run IOS based on a Catalyst 2960 base
image
Cisco IE 3000 Rockwell Stratix 8000
Key Points:• Stratix 8000 has additional features so it can fully
integrate with the Rockwell factory floor applications – This is a game changer for industrial automation
• Rockwell Automation distributors will exclusively stock the Stratix 8000
• Control engineers can now purchase a solution from their trusted Rockwell distributor that is the best of Rockwell and the best of Cisco
Key Differences:
When IT is buying, deploying and responsible for the IE
networking devices
When OPERATIONS is buying, deploying and responsible for
the IE networking devices
© 2008 Cisco Systems, Inc. and Rockwell Automation, Inc. All rights reserved.
Full Integration With Rockwell Management Applications
Help
AlarmsConfig.
Status
Trending
Major differentiator between IE 3000 & Stratix 8000
© 2008 Cisco Systems, Inc. and Rockwell Automation, Inc. All rights reserved.
Strategic Imperatives – Moving Forward
Continue to develop solutions relevant for manufacturingContinue to develop solutions relevant for manufacturing
Develop and execute a robust process for commercial collaborationDevelop and execute a robust process for commercial collaboration
•Execution on sales activities key to revenue on a Global basis
•Reference Architecture is a key differentiator•More solutions requiring new products and services will be identified•Technology Roadmap activity to expand market adoption
Continued value-add marketplace Education & Thought LeadershipContinued value-add marketplace Education & Thought Leadership
•Drive differentiation through customer focused programs