Conference Briefing Package - Cisco · Conference Briefing Package Bangkok, Thailand December 3-5, 2012 Cisco APJC Partner Led Network 2012 enter

Conference Briefing Package

Bangkok, ThailandDecember 3-5, 2012

Cisco APJC Partner Led Network 2012

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© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

2Welcome MessageWelcome

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Dear Valued Partner,

Greetings! We are very pleased to have you join us next week in Bangkok for Cisco APJC Partner Led Network 2012 – an event that we hold annually for sales and marketing business leaders focused on the Commercial segment and designed to align, enable and strengthen Cisco’s network of valued partners and distributors.

Last year in Singapore, we demonstrated how Cisco is 100% for Partner Led. This year, with the theme Partner Led – It’s YOU, we are turning the spotlight on you and the important role you play.

Looking ahead, we foresee an unprecedented diversity of opportunities for Cisco and our partners across Asia Pacific, Japan and Greater China. We will be sharing our perspective on these opportunities, strategy and technology updates, best practices for partner profitability and Cisco investments to help accelerate the growth of YOUR business.

At this event, let’s also take the opportunity to engage and interact and build on our relationships. It’s a time for Cisco to express our appreciation for all you are doing, and have some fun!

We look forward to seeing more of you during the event and strive to make this a truly valuable experience for you.

Best Regards,

Bastiaan ToesetDirector, Partner Led APJC Partner Business Group



3Content PageWelcome

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Hotels

Internet

Lost & Found

Gala Dinner (It's YOUR Party)General Event InformationGeneral SessionsGiveawaysGreen Initiative

ParkingPhone Numbers to NotePresentation Materials

TranslationTransportation

WeatherWebsitesWelcome Networking Reception (Welcoming YOU)

Speaker BiographiesSolutions Showcase (Show YOU!)

Registration

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Agenda at a GlanceAirport InformationAirport Transfers

Cisco Hospitality DeskContact Information

BadgesBusiness Center

Dress Code

E ElectricityEmergencyEvaluationsExecutive 1:1 Meetings

M MapsMeals

Monday, December 3, 20129:00 am – 9:00 pm Registration Hotel Group Lobby

Ground Level

1:00 pm – 6:00 pm Executive 1:1 Meetings Panisea 1–3Level 1



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Agenda at a Glance

Airport Information

Monday, December 3

Tuesday, December 4

Wednesday, December 5

Airport Transfers

Tuesday, December 4, 20129:00 am – 1:00 pm Registration Hotel Group Lobby

Ground Level

1:00 pm – 6:00 pm Registration Ballroom Foyer Level 2

9:00 am – 12:00 pm Distribution Forum PompadourLevel 2

12:00 pm – 1:00 pm Lunch Etc…On The RiverGround Level

Giorgio’sLevel 1

Mezzanine AreaLevel 1

9:00 am – 12:00 pm Executive 1:1 Meetings Panisea 1–3Level 1

9:00 am – 1:00 pm Show YOU! (Partner Led Showcase) Riverside Foyer Level 2

1:00 pm – 1:45 pm YOU - Top of Our Minds Ballroom 1-2Level 2Stanimira Koleva

Vice President, APJC Partner Business Group



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Agenda at a Glance

Airport Information

Monday, December 3

Tuesday, December 4


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Tuesday, December 4, 2012 (continued)

3:15 pm – 3:45 pm Break Ballroom Foyer Level 2

2:30 pm – 3:15 pm With YOU, Through YOU Ballroom 1-2Level 2Scott Brown

Vice President, WW Distribution

The SMB market is changing, buying behaviors are quickly evolving and Cisco Distributors are constantly innovating their value chain with YOU, through YOU and for YOU.

3:45 pm – 4:30 pm It’s YOUR World Ballroom 1-2Level 2Denise Sangster

President & CEO, Global Touch, Inc.

It’s YOUR World will identify the top ‘mega’ trends in the IT industry, how it will impact YOU, and what YOU need to do in 2013 to drive continued success while preparing for the next wave of opportunities.

1:45 pm – 2:30 pm Partner Led – It’s YOU Ballroom 1-2Level 2Andrew Sage

Vice President, WW Partner Led, WW Partner Organization

Bastiaan Toeset Director, Partner Led, APJC Partner Business Group

Partner Led can help YOU accelerate profitable sales. Join Andrew Sage (Vice President, WW Partner Led, WW Partner Organization) and Bastiaan Toeset (Director, Partner Led, APJC Partner Business Group) to learn more about Cisco’s delivering on its commitments to YOU, evolving our Partner Led strategy for YOU, and making investments to help YOU grow business in FY13.



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Agenda at a Glance

Airport Information

Monday, December 3

Tuesday, December 4


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Tuesday, December 4, 2012 (continued)

6:00 pm – 9:00 pm Welcoming YOU (Welcome Networking Reception) / Show YOU! (Official Opening of Partner Led Showcase)

Riverside 5–7 & Foyer Level 2

* Simultaneous Chinese, Japanese and Korean translations will be available during the General Sessions.

4:30 pm – 5:30 pm Discussing YOU Ballroom 1-2Level 2Denise Sangster

President & CEO, Global Touch, Inc.

Stanimira KolevaVice President, APJC Partner Business Group

Andrew SageVice President, WW Partner Led, WW Partner Organization

Bastiaan ToesetDirector, Partner Led, APJC Partner Business Group

Scott BrownVice President, WW Distribution



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Agenda at a Glance

Airport Information

Monday, December 3

Tuesday, December 4


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Wednesday, December 5, 2012

10:30 pm – 11:00 pm Break Ballroom Foyer Level 2

9:00 am – 9:45 am YOU in APJC Ballroom 1-2Level 2Jaime Vallés

President, APJC

9:00 am – 6:00 pm Registration Ballroom FoyerLevel 2

9:45am – 10:30 am Serving Customers Through YOU Ballroom 1-2Level 2Bo Kwang (BK) Suh

Vice President, Cisco Services Asia

In this strategic session, you will find out how you can be better positioned to meet your customers’ needs, and how to get there faster than ever. By leveraging our smart services, engaging in the new Cisco Services Partner programme and going to market with us using Cisco solutions, you can rapidly accelerate your growth, boost profitability and differentiate yourself from the competition.

BK will clearly demonstrate how, through our partner program, you can build on your existing investments to expand your business and manage it more effectively. You will also get to hear how Smart Services is responding to the swiftly changing demands of the market, and how will they bring you proactive offerings to drive better services growth and profitability.



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Agenda at a Glance

Airport Information

Monday, December 3

Tuesday, December 4


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Wednesday, December 5, 2012 (continued)

11:45 am – 1:15 pm Show YOU! (Partner Led Showcase) Riverside 5–7 & Foyer Level 2

11:00am – 11:45 am Winning Customers With YOU Ballroom 1-2Level 2Sabrina Lin

Vice President, Marketing, APJC

Sabrina Lin, Vice-President of Cisco Marketing Asia Pacific, Japan and Greater China, will share on key customer care-abouts shaped by market transitions and how Cisco’s marketing strategy, roadmap and programs are tailored to address these customer care-abouts. Find out how these programs can help you win more customers and increase your profitability. Hear about our success stories and how you can measure ROI from these programs.

11:45 pm – 1:15 pm Lunch Etc…On The RiverGround Level

Giorgio’sLevel 1

Mezzanine AreaLevel 1



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Agenda at a Glance

Airport Information

Monday, December 3

Tuesday, December 4


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1:15 pm – 2:00 pm Cross Architecture & Smart Solutions: Transforming the Workspace with YOU

Ballroom 1-2Level 2

Ross FowlerVice President, APJC Enterprise Segment Sales

Ross Fowler, Vice President of APJC Enterprise Segment Sales, will take you through a structured Customer Conversation Framework that unifies and articulates Cisco’s value proposition in the context of the Smart Solutions, specifically the Unified Workspace – a critical monetization opportunity for you in the Commercial space. Find out how we will help you convert Smart Solutions opportunities into real product and services bookings, with Smart Business Architecture (SBA) tools.

2:00 pm – 2:30 pm The Collaboration Opportunity – How YOU Can Win with the New Workspace

Ballroom 1-2Level 2

Dinesh MalkaniManaging Director, Collaboration Sales, Asia Pacific & Japan

The proliferation of smart mobile devices and the rise of social media have given birth to a Post-PC World, moving from desktop-based to any device and any OS, anywhere and anytime. As the workforce becomes increasingly mobile and distributed, employees need productivity tools that enable them to work from virtually anywhere and stay connected with the business and co-workers. Hear about how Cisco's Collaboration Strategy is addressing these market shifts, competitive positioning and plans for enabling Partner Growth and Profitability.



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Agenda at a Glance

Airport Information

Monday, December 3

Tuesday, December 4


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2:30 pm – 3:00 pm YOUR Opportunity in Data Center Ballroom 1-2Level 2

Andre SmitManaging Director, APJC Data Center Sales

Andre Smit, Data Center Managing Director APJC will share with you the key success factors for the exceptional growth enjoyed in FY12 for Data Center products and solutions in WW and specifically APJC. Andre will present the market share, market trends around Cloud, VDI, Big Data, Data Center Virtualization as well as challenges faced by customers. Andre will discuss how Cisco is addressing these market trends through its key FY13 initiatives and how Cisco with the conver-gent infrastructure and Data Center Solutions built with market leaders opens the door for “YOUR Opportunity in Data Center” in FY13.

3:00 pm – 3:30 pm Break Ballroom FoyerLevel 2



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Airport Information

Monday, December 3

Tuesday, December 4


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3:30 pm – 4:00 pm Borderless Networks: Accelerating Opportunities with YOU

Ballroom 1-2Level 2

Tsuyoshi KinoshitaManaging Director, Borderless Network Architecture, APJC

Unified Access & Security – How to accelerate mobilityMobility, BYOD is changing the way that our customers workspace strategy and deploy network. Partners have a great opportunity to capitalizing this market transition and accelerate the business by positioning the Cisco Borderless Networks Architecture solutions in APJC.

Upgrade opportunity from platform migrationMany customers begin revisiting the current network infrastructure fundamentally as the result of adoption of Cloud, Mobility and Collabo-ration. The evolution towards the next generation network is creating a great opportunity for partners with the install base. We will define the partner opportunity, tools and incentives to reach some actions that the partner can take.

4:00pm – 4:45 pm Discussing Smart Solutions & YOU Ballroom 1-2Level 2Peter Bocquet

Regional Director, Collaboration & Virtualization Technologies, Collaboration Sales, Asia Pacific & Japan

Bastiaan Toeset Director, Partner Led, APJC Partner Business Group

Ross FowlerVice President, APJC Enterprise Segment Sales

Bo Kwang SuhVice President, Cisco Services Asia

Sabrina LinVice President, Marketing, APJC



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Agenda at a Glance

Airport Information

Monday, December 3

Tuesday, December 4


Airport Transfers


4:45 pm – 5:00 pm It’s YOUR Lead Ballroom 1-2Level 2Bastiaan Toeset

Director, Partner Led, APJC Partner Business Group

5:00 pm – 6:00 pm Show YOU! (Partner Led Showcase) Riverside 5–7 & Foyer Level 2

6:00 pm – 10:00 pm It’s YOUR Party (Gala Dinner) Royal Thai Navy Convention HallArun Amarin Rd, Bangkok Yai, Bangkok 10600, Thailand

* Simultaneous Chinese, Japanese and Korean translations will be available during the General Sessions.

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13AgendaAgenda at a Glance

Airport Information

Monday, December 3

Tuesday, December 4


Airport Transfers



14Airport InformationWelcome

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There are two airports in Bangkok – Suvarnabhumi Airport and Don Muang Airport. Suvarnabhumi Airport is an international airport with airlines from all over the world flying in on regular schedules. Don Muang Airport is the main hub for budget and domestic flights including Air Asia and Nok Air.

The Royal Orchid Sheraton Hotel & Towers is located 37 kilometers away and is a 45-minute drive from the Suvarnabhumi Airport; and located 30 kilometers away and is a 40-minute drive from Don Muang Airport. The hotel is accessible from the airport by public transport and private car.

Agenda at a Glance

Airport Information

Monday, December 3

Tuesday, December 4


Airport Transfers

Complimentary airport shuttle service will be provided from the airports to Royal Orchid Sheraton Hotel & Towers on December 3 & 4. Airport drop-off service from Royal Orchid Sheraton Hotel & Towers will also be provided on December 6 & 7. Please check the event website for the shuttle bus schedule, which will be released towards the end of November.

Alternatively, taxis (own expense) are easily available from the airport. A one-way taxi fare between Suvarnabhumi Airport and Royal Orchid Sheraton Hotel &Towers costs approximately USD10. A one-way taxi fare between Don Muang Airport and Royal Orchid Sheraton Hotel &Towers costs approximately USD7.

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15Airport TransfersAgenda at a Glance

Airport Information

Monday, December 3

Tuesday, December 4


Airport Transfers

http://www.cisco.com/web/AP/partners/partner_led_2012.html

Partner GreenDistributor GreyCisco BlueSpeaker OrangeExhibitor PinkPress RedAnalyst PurpleConference Staff Black

Badges

Business Center

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16Badges

For security purposes, attendees must wear their badge at all times during the conference.

To help identify our attendees, badges are color coded as follows:

Available services and amenities include:

Printing & Photocopy • THB10 per page for double-sided black & white printing A4 page • THB7 per page for single-sided black & white printing A4 page (First 5 pages complimentary per day for in-house guests) • THB15 per page for double-sided black & white printing Legal page • THB10 per page for single-sided printing black & white Legal page • THB25 per page for double-sided black & white printing A3 page • THB20 per page for single-sided black & white printing A3 page

• THB30 per page for double-sided color printing A4 page • THB25 per page for single-sided color printing A4 page (First 5 pages complimentary per day for in-house guests) • THB45 per page for double-sided color printing Legal page • THB30 per page for single-sided color printing Legal page • THB75 per page for double-sided color printing A3 page • THB60 per page for single-sided color printing A3 page

Badges

Business Center

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17Business Center

Other Services • Translation and Interpretation Services (Subject to language required with 2 days advance notice.) • Express Courier Service/DHL and FedEx (Subject to weight, size and destination)

The Business Center at the Royal Orchid Sheraton Hotel & Towers is located on Level 1.Opening hours: Open all-day. Hotel staff assistance is available from 7:00 am to 7:00 pm.Phone: +66 (0) 2266-0123 ext. 3119

Facsimile Service • THB10 per page for Incoming Fax (First 5 pages complimentary per day for in-house guests) • THB30 per page for Outgoing Fax/Local/Domestic • THB60 per page for Outgoing Fax/International

Cisco Hospitality Desk

Contact Information

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18Cisco Hospitality Desk

Date Opening Hours Location

Monday, December 3 9:00 am – 9:00 pm Hotel Group LobbyTuesday, December 4 9:00 am – 1:00 pm Hotel Group LobbyTuesday, December 4 1:00 pm – 6:00 pm Ballroom Foyer (Level 2)Wednesday, December 5 9:00 am – 6:00 pm Ballroom Foyer (Level 2)

Phone

+66 (0) 2266-0123 ext. 3150 +66 (0) 2266-0123 ext. 3150+66 (0) 2266-0123 ext. 3304+66 (0) 2266-0123 ext. 3304

Please feel free to approach the Cisco Hospitality Desk if you have any queries.

Contact Person Job Title

Erlin [email protected]: +65 9681 2221

Program ManagerStrategic Partner EngagementCisco Worldwide Partner Organization

Michelle [email protected]: +65 9721 1733


Ong Khai [email protected]: +65 9674 9881


Joy [email protected]: +86 139100942323


Cisco Hospitality Desk

Contact Information

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19Contact Information

mailto:[email protected]




Date Event Dress Code

Monday & Tuesday, December 3 - 4 Executive 1:1 Meetings Business CasualTuesday, December 4 Welcome Reception Smart CasualTuesday & Wednesday, December 4 - 5 General Sessions Business CasualWednesday, December 5 It’s YOUR Party (Gala Dinner) Your party best in shades of blue or purple!

See the table below for the recommended dress codes. Please do not wear sneakers and wear your conference badge at all times as you will not be admitted to any sessions without a badge.

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20Dress Code

Electricity

Evaluations

Executive 1-1 Meetings

Emergency

Welcome

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21ElectricityElectricity in Thailand is 220 volts at 50 hertz which is compatible with devices sold in many countries. If you are coming from a country that is not compatible then you will need a voltage converter.

Most electrical outlets in Thailand will fit a plug with either two horizontally opposed flat pins or two round pins in the same configuration.

Electricity

Evaluations


Emergency

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22EmergencyFor any 24-hour emergency assistance, please contact the Royal Orchid Sheraton Hotel & Towers front desk at +66 (0) 2266-0123 or dial “0” on your in-house phone when you are in the hotel.

For other emergency numbers, please refer to the table below:

First AidIn-house nurse service is available from 8:00 am to 6:00 pm every day at Royal Orchid Sheraton Hotel & Towers. In the event of an incident requiring medical attention, the hotel in-house nurse and duty manager will attend to the scene to do a first check and provide basic medical treatment. If necessary, the hotel will contact the nearest hospital, BNH Hospital, for assistance. Doctors-on-call service is available after 6:00 pm with an on-call fee of THB5000.

Nearest Hospital InformationBNH Hospital 9/1, Convent Road, Silom Bangkok 10500, ThailandTel: +66 (0) 2686-2700http://www.BNHhospital.com

Description Phone

Emergency Numbers Fire Ambulance c/o BNH Hospital Police

International Directory AssistanceLocal Directory AssistanceSuvarnabhumi AirportDon Muang AirportOne-Call Center of Ministry of Foreign Affairs

199+66 (0) 2686-2700191

1155

1155

+66 (0) 2132-1888

+66 (0) 2535-1253 / +66 (0) 2535-1254

+66 (0) 2203-5000

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23EvaluationsPartner feedback is very valuable in helping Cisco meet partner needs at future events. We encourage you to complete the conference evaluations online at the evaluation booths located at the Ballroom Foyer (Level 2) at the end of the conference sessions on December 4 and 5.

Completing the online evaluations will qualify you for the complimentary gifts (see ‘Giveaways’), which can be redeemed at the Cisco Hospitality Desk.

Electricity

Evaluations


Emergency

Electricity

Evaluations


Emergency

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24Executive 1:1 Meetings

Date Time Location

Monday, December 3 1:00 pm – 6:00 pm Royal Orchid Sheraton Hotel & Towers, Panisea 1 – 3 (Level 1)Tuesday, December 4 9:00 am – 12:00 pm

If you have any queries, please reach out to the Cisco persons-in-charge for assistance:

Jolene [email protected]+65 9634 9269

Joy Qu [email protected] +86 13910094232


Gala Dinner

General Sessions

Giveaways

Green Initiative

General Event Information

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25Gala Dinner (It’s YOUR Party)

Date: Wednesday, December 5, 2012Time: 6:00 pm – 10:00 pmLocation: Royal Thai Navy Convention Hall (Arun Amarin Rd, Bangkok Yai, Bangkok 10600, Thailand)

Tonight, Cisco will throw you a party you can call your own and shower you with a night of non-stop surprises. Every moment, every performance will take your breath away, leaving you amazed and astonished, feeling special and valued. Come and we promise you’ll have the time of your life…after all, it’s YOUR party!

Gala Dinner

General Sessions

Giveaways

Green Initiative


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26General Event Information

Expected Audience Size: 500+ • Partners: Sales and marketing business leaders focused on the Commercial segment • Cisco: WW, APJC Partner Business Group and functional group executives, and conference staff

Event Theme: Partner Led – It’s YOU

For more information, please visit the event website.


Gala Dinner

General Sessions

Giveaways

Green Initiative


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27General Sessions

The General Sessions will feature Cisco executives who will share our high-level Partner Led vision and strategy.

Please refer to ‘Agenda’ for the topics and ‘Speaker Biographies’ for more information on the speakers.

Gala Dinner

General Sessions

Giveaways

Green Initiative


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28Giveaways

December 4Partners and Cisco employees who complete the online evaluation at the end of the conference sessions will each be eligible to receive an X-mini speaker.

December 5Partners and Cisco employees who complete the online evaluation at the end of the conference sessions will each be eligible to receive a TSA luggage lock.

Gala Dinner

General Sessions

Giveaways

Green Initiative


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29Green InitiativeAt Cisco, our solutions help businesses and people connect and share information in new ways – ways that make smarter use of fiscal and natural resources. In other words, sustainability is just second nature to the way we do business.

But our commitment to being good stewards of the environment extends beyond our solutions. We also work hard to minimize our environmental impact in all facets of our business, including the way we plan and run events such as the Cisco APJC Partner Led Network 2012. That’s why you will see less paper and more online conference materials. We have learned that you don’t need to make a big impact on your environment to make a big impact on your world.

What you can do: • Participate in your hotel’s linen reuse program. • Set your hotel room thermostat to a comfortable setting and turn off the air conditioning, lights, TV, and radio when youleave your room. • When traveling, use your hotel’s electronic billing service to cut down on paper usage. • Unplug your smartphone charger when not in use. • Review session materials on-line instead of printing.

Room Type Breakfast Internet

Deluxe River View Room Single Free In-room Internet AccessDeluxe River View Room Double Free In-room Internet Access

Room Rate (Nett)

THB4200/USD137THB4600/USD150

Conference HotelRoyal Orchid Sheraton Hotel & Towers2 Charoen Krung Soi 30, Siphya, BangrakBangkok 10500 Thailandhttp://www.royalorchidsheraton.com/

Room RatesAll rooms and incidental charges will be on your own expense. These special room rates are only applicable from November 30 to December 10, 2012 for bookings made by November 16, 2012. Rooms are subject to availability and all reservations have to be made via our online registration system to be placed within Cisco’s hotel room block.

Cancellation PolicyCharges will be levied for any cancellation made after November 16, 2012. In the event that you fail to arrive at the hotel or cancel the booking after November 16, a cancellation charge equivalent to the entire stay of the room will be charged to your credit card. No refund is permitted.

Check In Time: 2:00 pm

Check Out Time: 12:00 pm

Nearby HotelsPlease arrange your own hotel room reservation if you plan to stay at other hotels. For more information on some of the hotels near the Royal Orchid Sheraton Hotel & Towers, please click here.

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30Hotels

http://www.royalorchidsheraton.com/

https://www.ciscoeventregistration.com/index.php/form/registration/Cisco-APJC-Partner-Led-Network-2012-/9

http://www.cisco.com/web/AP/partners/partner_led_2012.html#~Hotel

Complimentary wireless internet access is available all throughout the Royal Orchid Sheraton Hotel & Towers.

How to access to the internet: 1. Connect the wireless network to “Royal Orchid”. 2. Open the Internet browser. 3. You will see a welcome page asking for your “Last name” and “Room number”. Fill in the boxes and click “Connect”. 4. You will be diverted to a page for you to select a “Pricing plan”. As in-room internet is complimentary, just pick any one pricing plan and click “Connect”.

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31Internet

To report or retrieve lost & found items, please approach the Cisco Hospitality Desk.Lost & FoundWelcome

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32Lost & Found

Ground Floor, Royal Orchid Sheraton Hotel & TowersMaps

Royal Orchid Sheraton Hotel & Towers - Ground Floor

Royal Orchid Sheraton Hotel & Towers - 1st Floor

Royal Orchid Sheraton Hotel & Towers - 2nd Floor

Meals

Welcome

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33Maps

RegistrationDecember 39 am – 9 pm





Meals

Welcome

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34Maps

LunchDecember 4

12 pm – 1 pm

LunchDecember 4

12 pm – 1 pm

RegistrationDecember 49 am – 1 pm





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35Maps

LunchDecember 5

12 pm – 1 pm

LunchDecember 5

12 pm – 1 pm

1st Floor, Royal Orchid Sheraton Hotel & TowersMaps




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36Maps

Exec

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1:1

Mee

tings

Dece

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pm –

6 pm

LunchDecember 3

12 pm – 1 pm





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37Maps

LunchDecember 4

12 – 1 pm

LunchDecember 4

12 pm – 1 pm

Exec

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1:1

Mee

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Dece

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pm –

6 pm





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38Maps

Lunch12:00pm –

1:00pm

LunchDecember 5

12 – 1 pm

LunchDecember 5

12 pm – 1 pm

2nd Floor, Royal Orchid Sheraton Hotel & TowersMaps




Meals

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39Maps

General SessionDecember 4

1 pm – 5:30 pm

Distribution Forum

December 49 am – 12 pm

Solutions Showcase

(Show YOU!)December 49 am – 1 pm6 pm – 9 pm

Brea

kDe

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3:15

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45 p

m

Welcome Networking Reception

December 46 pm – 9 pm

2nd Floor, Royal Orchid Sheraton Hotel & TowersMaps




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Brea

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10:3

0 am

–11

am

3:30

pm

–4

pm

General SessionDecember 59 am – 5 pm

Solutions Showcase (Show YOU!)December 5

11:45 am – 1:15 pm5 pm – 6 pm

The following meals will be provided at the Royal Orchid Sheraton Hotel & Towers:

Daily BreakfastBreakfast is complimentary for guests staying at the Royal Orchid Sheraton Hotel & Towers and will be served at Etc…On The River (Ground Level) from 6:00 am to 10:30 am and at Giorgio’s (Level 1) from 6:00 am to 9:30 am.

Coffee BreaksCoffee breaks during the General Sessions will be made available at the Ballroom Foyer (Level 2).

LunchLunch will be served on December 4 & 5 at the following venues: • Etc…On The River (Ground Level) • Giorgio’s (Level 1) • Mezzanine area (Level 1)

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41MealsMaps




Meals

ParkingParking is available at the hotel and is complimentary for both in-house and hotel guests.

You will be issued a card at the security booth upon entrance to the car park. Please proceed to the Cisco Hospitality Desk to get your card stamped. Kindly return the card at the security booth upon exit at the car park.

Phone Numbers to Note

Presentation Materials

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Royal Orchid Sheraton Hotel & Towers Front Desk (24-hrs)+66 (0) 2266-0123

Cisco Hospitality DeskDecember 3, 9:00 am – 9:00 pm +66 (0) 2266-0123 Ext. 3150December 4, 9:00 am – 1:00 pm +66 (0) 2266-0123 Ext. 3150December 4, 1:00 pm – 6:00 pm +66 (0) 2266-0123 Ext. 3304December 5, 9:00 am – 6:00 pm +66 (0) 2266-0123 Ext. 3304


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Presentation MaterialsPresentations will be available on the event website approximately a week following the event.


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RegistrationPartners and employees who have registered online would have received confirmations via email. Once you arrive at the Royal Orchid Sheraton Hotel & Towers, please proceed to the Cisco Hospitality Desk for registration. At the Cisco Hospitality Desk, attendees will receive a conference badge with the conference agenda.

Registration

Date Opening Hours Location

Monday, December 3 9:00 am – 9:00 pm Hotel Group LobbyTuesday, December 4 9:00 am – 1:00 pm Hotel Group LobbyTuesday, December 4 1:00 pm – 6:00 pm Ballroom Foyer (Level 2)Wednesday, December 5 9:00 am – 6:00 pm Ballroom Foyer (Level 2)

Phone

+66 (0) 2266-0123 ext. 3150 +66 (0) 2266-0123 ext. 3150+66 (0) 2266-0123 ext. 3304+66 (0) 2266-0123 ext. 3304

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Speaker Biographies

Solutions Showcase (Show YOU!)

Speaker Biographies

Andre SmitAndrew SageBastiaan ToesetBo Kwang SuhDenise SangsterDinesh MalkaniJaime VallésPeter BocquetRoss FowlerSabrina LinScott A. BrownStanimira KolevaTsuyoshi Kinoshita

Andre Smit is Cisco’s Managing Director for Data Center Sales in APJC. Reporting to Ross Fowler, Vice President for Asia Pacific, Mr. Smit’s primary responsibility is to drive the Data Center & Virtualization business that has

been identified as one of the primary areas of focus across Cisco. Besides leading the Data Center team across the region, he will drive channel partner relationships and be the primary interface with the Data Center-related Business Units in the company’s global headquarters in San Jose.

A Cisco stalwart of over fifteen years, Mr. Smit started his career in the company as a systems engineer in Cisco’s South African office, where he helped to establish Cisco as the communications provider of choice to large enterprises, service providers and the government.

He has since risen up the ranks in the company, assuming managerial positions for Africa and the Europe, Middle East and Africa (EMEA) regions. Prior to his relocation to the Asia Pacific, he was responsible for building and developing the Emerging Markets region in Europe spanning Russia, Central Europe, the Middle East and Africa. Before taking on his current role, he led the Advanced Technology and Product Management teams for Asia Pacific, as well as the Systems Engineering and Corporate Social Responsibility teams.

Andre SmitManaging Director, APJC Data Center Sales

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Speaker Biographies


Speaker Biographies


As Vice President of Worldwide Partner Led, Andrew Sage is responsible for accelerating the global success of the Partner Led selling model. One of two selling models for Cisco, Partner Led is a go-to-market model that

empowers and rewards Cisco Partners to lead sales with midsized and small customers.

Previously, Sage was Vice President of Worldwide Small Business Sales. He was responsible for leading all aspects of Cisco’s go to market strategy for Small Business, including channels, field coverage model and sales programs. Before that he served as the Vice President of Worldwide Channels Marketing where he was responsible for leading the global channel partner marketing initiative, in close collaboration with Cisco’s central marketing organization and global field organization.

Sage joined Cisco in August, 1999 and has more than 15 years of networking industry experience. He brings a broad knowledge of the high tech industry to his current position, and has led several key initiatives to successfully introduce Cisco Systems into new markets.

Prior to joining Cisco, Sage spent three years as Regional Vice President for Olicom, Inc. where he managed sales, channels and marketing for Canada and the Northeastern United States. He has also held positions with CrossComm Corporation and Olivetti Canada, Limited.

Sage has a degree in Economics from the University of Toronto. He currently lives in Pleasanton, California with his wife and three children.

Andrew SageVice President, Worldwide Partner LedWorldwide Partner Organization

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Speaker Biographies


Speaker Biographies


Bastiaan Toeset is Director for the Asia Pacific, Japan and China (APJC) Partner Led Organization for Cisco Systems, Inc. Toeset took on the APJC Partner Led role in August 2011. The Partner Led Organization

leverages the strength of our channel partners to deliver outstanding solutions to small and mid-sized customers.

Toeset’s charter is to ensure continued growth in this extremely dynamic marketplace and expanding Cisco’s value proposition to partners, customers and the industry at large.

Toeset brings with him solid industry knowledge, channels experience and international management exposure. Since joining Cisco in Europe in 1999, Toeset has held a variety of leadership roles in the company. Previous roles include Director of Strategy & Planning in Japan from 2009 till 2011 and Distribution Sales Manager for the European Markets, in addition to Channel Sales and Customer Operations in past responsibilities.

Prior to joining Cisco, Toeset worked for Hyatt Corporation in Hotel Management capacities in the Caribbean, North America, Asia and Europe

He holds a Bachelors degree from Maastricht Hospitality College, the Netherlands, and an MBA degree from Webster University in Saint Louis, USA.

Toeset is a Dutch national and married with two children.

Bastiaan ToesetDirector, Partner Led SegmentAsia Pacific, Japan & China

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Speaker Biographies


Speaker Biographies


BK Suh is the Vice President responsible for the service business in Cisco Asia – comprised of Indonesia, Korea, Malaysia, Philippines, Singapore, Thailand and Vietnam.

BK started in his current role from August 2011. Prior to that, he was the Managing Director for Cisco Services Japan for three years.

Cisco Services plays a significant role in driving customer and partner success, by aligning our technologies to business architectures.

He joined Cisco through its acquisition of P-Cuble, Inc. Prior to joining Cisco, BK was the Vice President and Managing Director of Asia Pacific and Japan operations for both Redback Networks Inc. and Timeplex Far East Ltd.

BK holds a bachelor’s degree in electronics from Kyungpook National University, a master’s degree in telecommunication engineering from So Gang University, and a master’s degree in business administration from Northwestern University and The Hong Kong University of Science and Technology.

Bo Kwang SuhVice President, Cisco Services Asia

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Speaker Biographies


Speaker Biographies


Denise Sangster is a 20+ year IT market veteran. She is recognized as a global authority on synchronizing and accelerating her clients’ success by aligning their roadmap and strategy with customer investment

cycles and partner readiness. Her key assets are her extensive experience working in more than 100 countries, her global network of contacts, and her inquisitive nature.

Denise has been a featured columnist and commentator on technology-related issues in over thirty countries. She also established and produced Europe’s first Pan-European IT partner conference, EuroChannels, from 1991 to 2000, as well as global customer summits on emerging technology.

As president and CEO of Global Touch, a company she founded in 1990, her clients include IT software and hardware companies, Fortune 100 and FT500 companies, and channel partners (distributors, systems integrators, service providers, and resellers) who are entering, expanding or re-engineer technology partnerships in U.S., European, APAC, or global markets.

Denise graduated from the University of California (UC) at Berkeley and has degrees in business administration and computer science. She has completed executive education at Berkeley, Harvard, MIT, INSEAD, and London School of Economics.

Denise lives in the Berkeley hills across the ‘bay’ from San Francisco, California and is an avid gardener and enjoys sunrise outings with her two Labradors. She remains actively involved with UC Berkeley Athletics and its rowing program. She currently serves or has served on Boards for the Overseas Vote Foundation, United States Women’s Olympic Rowing Committee, the University of California Athletic Advisory Council, and Los Angeles Olympic Organizing Committee.

Denise SangsterPresident & CEO, Global Touch, Inc.

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Speaker Biographies


Speaker Biographies


Dinesh Malkani is the Managing Director for Cisco’s Collaboration business in Asia Pacific, Japan and China. He has more than 20 years of experience in the Information and Communications Technology industry across

executive, general and sales management. Dinesh has a proven track-record across systems integration, voice and data communications and collaboration.

Prior to joining Cisco, Dinesh was the Vice President & General Manager of GN Netcom, managing the Jabra business in Asia Pacific. Before that he was the President of Avaya for China, responsible for all aspects of their business in positioning the company as one of the leading enterprise telephony and contact center provider. With the same company, Dinesh was the Vice President for Application Sales at Avaya in Asia Pacific. During his tenure in Avaya, besides managing all the sales and marketing activities, Dinesh established Avaya as one of the leading Communications Applications provider.

Dinesh is currently based in Singapore with his family and holds a Computer Engineering degree from University of Pune as well as an EMBA from the State University of New York College in Buffalo.

Dinesh MalkaniManaging Director, Collaboration SalesAsia Pacific & Japan

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Speaker Biographies


Speaker Biographies


Jaime Vallés is Cisco Systems President for Asia Pacific, Japan and Greater China (APJC). In this role, he is responsible for developing and executing the Company’s strategies to drive growth throughout the

region. Mr. Vallés is well-known for his high energy, motivation, business acumen and leadership skills. In his most recent position as Senior Vice President of Latin America, he created a new vision and developed strategies where Cisco is a key player to support the technological economic development of Latin America. Under Mr. Vallés’ leadership, the Latin America region has become one of the most dynamic and fastest-growing regions for Cisco.

Prior to joining Cisco, Mr. Vallés held senior leadership and management roles at Sun Microsystems and IBM. With more than 20 years of leadership experience in the information technology industry, Mr. Vallés has built a reputation for creating strong relationships based on trust and integrity with customers, partners, industry leaders and colleagues. In 2011, the Hispanic IT Executive Council named him one of the Top 50 Technology Executives in Latin America in recognition for his outstanding contributions as a business, people and technology leader responsible for driving innovation and economic growth and transformation across the region.

Mr. Vallés earned an electronic engineering degree from the Universidad Anahuac in México and is fluent in Spanish, English and Portuguese.

Jaime VallésPresident Asia Pacific, Japan & Greater China

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Speaker Biographies


Speaker Biographies


As an industry veteran with twenty-one years experience – eleven of them at Cisco - Peter Bocquet has seen the evolution and adoption of many new technologies into the business environment. IP Telephony, Immersive

Telepresence and now, Virtualization are three of the mega-trends in which Peter has been involved. In his role as Regional Director for Collaboration and Virtualization Technologies, Peter is responsible for the development of Cisco’s offerings in this space, bringing rich-media applications – such as Voice and Video - into the virtualized workspace.

Peter joined Cisco in 2000 in Australia, working within the Service Provider and Enterprise customer segments, focusing on Unified Communications and Unified Contact Centre applications. Peter relocated from Australia to Singapore in 2005 to lead one of Cisco’s largest Strategic Alliance partnerships, focused on the deployment of Advanced Technology-led solutions for specific industries, such as Retail, Banking and Manufacturing. Since 2007, Peter has been heavily involved in shaping Cisco’s solution set for Business Video, and was most recently Director for Products and Technologies in Cisco’s Telepresence Technology Group.

Peter holds an Economics degree from the Australian National University and has completed post-graduate studies in Marketing (with Credit) at the University of Technology, Sydney.

When not exploring new boundaries with Telepresence, Peter can be found exploring new boundaries on foot. Since 2007, he has completed 250km footraces in the Gobi Desert (China), the Atacama Desert (Chile), in Antarctica and in the Sahara Desert.

Peter BocquetRegional Director, Collaboration & Virtualization Technologies, Collaboration Sales, Asia-Pacific / Japan

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Speaker Biographies


Speaker Biographies


Ross Fowler leads Cisco’s Enterprise, Public Sector and Commercial Sales across Asia Pacific, Japan and Greater China. Ross has more than 38 years of technical and

business experience in the ICT industry. He has held several key leadership roles in Cisco, most recently as the worldwide sales leader for Cisco’s Borderless Network Architecture - based in San Jose. Prior to that role, Ross was based in London to lead Cisco’s European Service Provider Segment sales, after leading Cisco’s Australia and New Zealand sales teams. Ross joined Cisco in 2003 from Alcatel where he was the CEO for its Australia and New Zealand operations.

Ross holds a bachelor’s degree in electrical engineering and a master’s in business administration from the University of Technology in Sydney. He is a Fellow of the Institution of Engineers in Australia and the Australian Academy of Technological Sciences and Engineering.

Ross Fowler Vice President, APJC Enterprise Segment Sales

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Speaker Biographies


Speaker Biographies


Sabrina Lin is Vice President, Marketing for Asia Pacific, Japan, & Greater China at Cisco. She is responsible for accelerating revenue growth and engaging customers and partners through innovative use of traditional and

digital marketing. Previously at Cisco, Lin held Managing Director positions in Channels, Sales, Strategy, Business Development, and Operations for Cisco China and Cisco Asia Pacific.

Lin also is an adjunct associate professor in technology and management at Hong Kong University of Science and Technology. Prior to joining Cisco, she held executive roles in Fortune 50 companies with strategy, R&D, and services responsibilities in developed and emerging countries. She was also co-founder of two start-up companies in Silicon Valley engaged in education software research, online training, and social networking. She started her career in university research and teaching at Stanford University.

Lin holds a master’s degree in statistics and a doctorate in psychology, both from Stanford University.

Sabrina LinVice President, Marketing, Asia Pacific, Japan & Greater China

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Speaker Biographies


Speaker Biographies


Scott A. Brown, Vice President of Worldwide Distribution Sales, is responsible for leading Cisco’s $11B distribution business, a cornerstone of Cisco’s go-to-market strategy that serves tens of thousands of

Cisco Channel Partners and millions of customers. Currently, 26 percent of Cisco’s worldwide revenue is sold through the distribution channel.

Previously, Brown spent six years as Vice President of the Worldwide Sales Enablement organization whose charter was to deliver world-class sales and educational services that enhanced the Cisco sales force’s ability to inspire customers and drive revenue. This included responsibility for all worldwide customer briefing centers, demonstrations, proof of concept labs, proposal teams and demonstration loan programs. It also included responsibility for the sales college hire program, sales onboarding programs and all educational programs for the field sales teams.

Brown joined Cisco in 1996 as a Regional Manager and has progressed to positions of increasing responsibility within the sales organization. After two years, he was promoted to Operations Director within the Cisco Worldwide Sales Organization leading sales teams across twelve midwestern states. He had management responsibility for sales, systems engineering, consulting, administrative and regional management staff as well as managing partner relationships and marketing activities.

Prior to joining Cisco, Brown held a number of sales management positions in the ERP software marketplace and has an extensive knowledge of application software and e-commerce initiatives.

In addition, Brown has taught e-business strategy in the MBA program at the University of Wisconsin–Madison and Enterprise Technology Strategy for General Managers in the Kellogg Graduate School of Management at Northwestern University. He currently teaches in the Executive MBA program at The Fuqua School of Business at Duke University.

Brown serves on the National Leadership Council for LEAP (Liberal Education and America’s Promise). LEAP is the primary vehicle of the American Association of Colleges & Universities for advancing and communicating the importance of undergraduate liberal education for all students. He was also appointed to the North Carolina Chamber of Commerce’s Board of Directors for a three year term beginning April 1, 2010.

Brown holds a bachelor's degree in Marketing from the University of Wisconsin-Eau Claire and an MBA from Loyola University-Chicago. He resides in Raleigh, North Carolina, with his wife, Sara, and their four children.

Scott A. BrownVice President, Worldwide Distribution Sales

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Speaker Biographies


Speaker Biographies


Stanimira Koleva is Vice President of the Partner Business Group for Cisco Systems in the Asia Pacific, Japan and Greater China (APJC) region. She oversees the company’s Partner strategy (Channels) and Partner

business across the region. She also leads the region’s Commercial customer segment, where Cisco implements a Partner-Led strategy to address the needs of Small and Mid-sized customers.

Koleva is a member of Cisco’s regional executive management board and has been tasked to also work closely with the Worldwide Partner Organization to lead the overall APJC strategy for the Channel and Partner Ecosystem.

Koleva is responsible for using the strength and scalability of the channel models to drive incremental business growth in the enterprise, public sector and service provider markets in the APJC region. She oversees transformational and ecosystem partnerships across all segments and solution areas and is responsible for building the future partnerships needed to fuel Cisco’s growth and deliver more value to the customers. Together with her team, Koleva focuses on driving further innovation and evolution in the company’s leading Partner-led coverage model by optimizing resource allocation, market coverage, scalable support, enhanced marketing and other investments.

Prior to her current role, Koleva was Managing Director of the Partner Organization in Asia Pacific. She was responsible for steering the healthy growth of Cisco’s Asia Pacific network of more than 6,500 sales channel partners, including distributors, global strategic alliance partners, systems integrators and resellers.

Before moving to Asia in 2010, Koleva headed the Cisco’s European

Commercial and Small Business practice. She led Cisco’s strategy for growth in the two market segments in Europe, building upon best practices, innovative products and services offerings and a channel-driven, customer-centric go-to-market approach.

Koleva joined Cisco in 2007 as a Director of the company’s Small Medium Business practice in Europe. She was instrumental in then driving the expansion and implementation of the Partner-led, highly scalable go-to-market model to the larger Commercial market segment, as well as more focused and dedicated sales and channel strategy in Small Business in Europe.

Prior to joining Cisco, Koleva spent 10 years with 3Com Corp. where she held leading management roles including Asia Pacific Vice President and General Manager, and Vice President, Enterprise Sales, Europe, Channel Sales Director International (EMEA and Asia Pacific).

Koleva’s career began with five years in various capacities at Bulgaria’s leading IT company, Prosoft. She started off as a Business Development Manager and made her way up to Managing Director of Distribution arm and later, Vice President of Sales for the company.

With a multi-faceted background rich in technology (computer science), business and sales experience spanning more than 19 years across different markets, Koleva possesses vast knowledge of the IT industry and channels, combined with leading business strategies and culture.

Throughout her career, Koleva achieved numerous successes ranging from managing new lines of business, launching key channel partner strategy initiatives, as well as turnaround and substantial growth and profitability increase in the regions and businesses under her supervision. Koleva holds Master’s degrees in Computer Science and Business Administration, both from Technical University in Sofia, Bulgaria. She graduated Sofia’s Higher School of Mathematics with honours.

Stanimira KolevaVice President, Partner Business GroupAsia Pacific, Japan & Greater China

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Speaker Biographies


Speaker Biographies


Tsuyoshi Kinoshita is Managing Director for Borderless Network Architecture, Asia Pacific, Japan and Greater China. Cisco Borderless Network is a Technology Network Architecture for Enterprise and Public sector

organizations that integrates Cisco products and system solutions spanning Routing, Switching, Mobility, Security, and Network Services. In this role, Kinoshita is responsible for growing Cisco’s Borderless Network business and overseeing the Asia Pacific region, Japan, and Greater China.

In addition, Kinoshita is leading Japan Technology and Research Center. Through external engagements he promotes Cisco’s technology leadership and relevancy in the industry. Kinoshita currently serves on the board or in senior roles in organizations including the IPv6 Promotion Council in Japan, Internet Association Japan (IA japan), and Japan Smartphone Security Forum (JSSEC) as well as several government and industry forums promoting ICT technology policies and solutions.

Previously at Cisco, he was a Senior Director with responsibility for key technical operations of Cisco Japan covering Systems Engineering, Product Management, and Technology. He joined Cisco Japan in 1998 as a Service Provider Product Marketing Manager, responsible for a wide range of Cisco technologies for service providers in Japan.

Prior to joining Cisco, Kinoshita spent 10 years in various management leadership positions including Sales, Marketing, and Technical Operations in Telecom and the Networking industry in Japan.

Tsuyoshi KinoshitaManaging Director, Borderless Network Architecture, Cisco SystemsAsia Pacific, Japan, and Greater China

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Date Opening Hours Live Demos

Tuesday, December 4 9:00 am – 1:00 pm -

Tuesday, December 4 6:00 pm – 9:00 pm7:00 pm – 7:30 pm (Education & Healthcare)8:15 pm – 8:35 pm (Financial & Smart Office)

Wednesday, December 5 11:45 am – 1:15 pm 11:45 am – 12:15 pm (Education & Healthcare) 12:55 pm – 1:15 pm (Financial & Smart Office)

Wednesday, December 5 5:00 pm – 6:00 pm 5:00 pm – 5:30 pm (Education & Healthcare)5:30 pm– 5:50 pm (Financial & Smart Office)

Check out the different booths set up in Riverside 5 – 7 and Riverside Foyer, meet and chat with our Solutions Experts, and be sure to catch our live solution demonstrations!

Riverside 5 – 7 Booths: • Cisco Learning Partners • Build Trust the Smart Way with Cisco Services • Sales Collaboration Platform • Virtual Engineering • Cisco Certified Refurbished Equipment • Cisco Velocity Partners

Riverside Foyer Booths: • Healthcare • Education • IT • Financial


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TranslationsTranslation services will be provided during the General Sessions on December 4 & 5 (see ‘Agenda’ for details).

The language channel allocation is as follows: • Channel 0 – Floor Language • Channel 1 – Mandarin • Channel 2 – Japanese • Channel 3 – Korean

Translation

Transportation

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TransportationTransportation will be provided to and from the Royal Orchid Sheraton Hotel & Towers for the Gala Dinner (It’s YOUR Party) at the Royal Thai Navy Convention Hall.

Please meet at the hotel pier on the Ground Level at 6:00 pm on December 5 for your transfer to the Royal Thai Navy Convention Hall.

Translation

Transportation

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WeatherThailand enjoys warm temperatures all year but has a rainy season between July to October. The average temperature in Thailand for the month of December is approximately 25 Degrees Celsius (min) to 30 Degrees Celsius (max) where it rains the least and it is not too hot.

Weather

Welcome Networking Reception (Welcoming YOU)

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Websites


Weather

WebsitesCisco APJC Partner Led Network 2012:http://www.cisco.com/web/AP/partners/partner_led_2012.html

Thailand:http://www.tourismthailand.org/http://wikitravel.org/en/Bangkok

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http://www.tourismthailand.org/

http://wikitravel.org/en/Bangkok

Date: Tuesday, December 4Time: 6:00 pm – 9:00 pmVenue: Royal Orchid Sheraton Hotel & Towers, Riverside 5–7 & Foyer (Level 2)

Kick off Cisco APJC Partner Led Network 2012 at the Welcome Networking Reception where you will have the opportunity to interact with Cisco executives and partners from the region.

It’s also show time as we launch our Partner Led solutions showcase, called Show YOU! Check out the different booths set up in Riverside 5 – 7 & Foyer, meet and chat with our Solutions Experts, and be sure to catch our live solution demonstrations!

Show times • 7:00 pm – 7:30 pm, Education & Healthcare Live Demo • 8:15 pm – 8:35 pm, Financial & Smart Office Live Demo

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Documents

Conference Briefing Package - Cisco · Conference Briefing Package Bangkok, Thailand December 3-5, 2012 Cisco APJC Partner Led Network 2012 enter