Cloud Communications Alliance · 2018-06-20 · BroadSo,Inc.Proprietary&Conﬁdenal,DoNotCopy,DuplicateorDistribute. LEADING Global Provider of UNIFIED COMMUNICATIONS Software and

BroadSo', Inc. Proprietary & Confiden7al, Do Not Copy, Duplicate or Distribute. BroadSo' ®, Proprietary and Confiden7al

Cloud Communications Alliance New York City, June 2015

BroadSo', Inc. Proprietary & Confiden7al, Do Not Copy, Duplicate or Distribute.

LEADING Global Provider of UNIFIED COMMUNICATIONS Software and Cloud Services

2

OVER

30% MARKET SHARE2

>350 EMPLOYEES

IN R&D

$56M3

ANNUAL R&D SPENT

500 TECHNOLOGY

PARTNERS

2,000 REGISTERED DEVELOPER

PARTNERS

OF THE TOP

SERVICE PROVIDERS

$3.5B1

ENTERPRISE REVENUE GENERATED

PER YEAR

700 80+

10M BUSINESS

LINES

33M VOIP LINES DEPLOYED

75 IMS

DEPLOYMENTS

750K MOBILE LINES

1,150 EMPLOYEES

19 25

1.  BroadSo' Es7mate. 2.  Source: Infone7cs. 3.  2015 Projected.

SERVICE PROVIDERS

COUNTRIES


Cloud Communications Market

3

Strong Growth

!  Growing at >30% per year !  Market accelerating in Europe

Huge Potential

!  Cloud still has huge potential !  Still <5% of PBX market

Moving Up Market

!  Initial take up in SME market !  Now moving upmarket !  Distributed enterprises: rapid adopters

Scaling Up

!  BroadSoft’s largest customers have >1M seats in service


Drivers of Cloud Communications Adoption

4

buyers reported a balance of “hard and “soft” benefits

54%

58%

62%

68%

54%

67%

8%

11%

32%

45%

51%

52%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Employee Well-being

Employee Demand

Collaboration

Efficiency Gains

OPEX Savings

Productivity

Source: 3/15 PwC Report – comple7on of 2/15 survey of 400 SME business (SME = 10 -‐1000 seats).

“Hard” Ben

efits

“So0

” Be

nefits

Expected Benefits

Realized Benefits


BroadSoft Platform

5

Auto Attendant

Conferencing

Instant Messaging & Presence

Unified Messaging

Contact Center

Desktop & File Sharing

Receptionist

Video Collaboration

Clients

Enterprise Telephony

SIP Trunking

WebRTC


Our Vision

6

To redefine the FUTURE OF WORK by inspiring teams to create, collaborate and perform in ways never before

imagined; building on our position as the LEADING unified communications and collaboration vendor.

Create Collaborate Perform


The Market is Changing, the Future of Work is Needed

7

MOBILITY

BROADBAND EVERYWHERE

DEVICE PROLIFERATION

APPS IN THE CLOUD

WORK / LIFE FLEXIBILITY

73%

$484B 40%

71%

28%

Enterprises Expect the Number of Employees Who Primarily Use Mobile Devices to Increase

Mobile Broadband Subscriptions Worldwide in 2019

Smartphone & Tablet Spending in 2015

of All IT Growth

Enterprises Expect to be Using Cloud for External-facing Applications by 2017

Time the Average Worker Spends at their Desk

7.6B


Existing Tools Are Not Adapted to This New Environment

8

Reference: Cohen Research Group.

77% 63% 31% 21% 15% 12% 9% 8%

EMAIL

VOICE CALLS

WEB COLLABORATION

TEXT/SMS

IM

VIDEO CONFERENCING

DESKTOP SHARING

VIDEO CALLS

46% SAY THEY’RE GETTING TOO MUCH

IT TAKES TOO MUCH TIME

“The main way we’re communicating now is by email…and we go back and forth all day.” Meghann J. Middle Manager, Legal Sector

“I get, leave a message, I’ll call you right back. Well, that can be three days from now.” Joseph S. Middle Manager, Retail Sector

VOICEMAILS ARE WORST

WHAT WE’RE USING


BroadSoft Values

9

Innovate (nimble, forward looking)

Extend UC-One to drive employee productivity and increase revenue

Accelerate (market adoption, growth)

Develop value propositions for verticals, enhance go-to-market, grow revenue

Simplify (everything we do)

Easy to sell, deliver, support UC-One and for end-users

to benefit from our services


Driving Our Vision Through Mobile First

10

Work from anywhere, anytime Bring Your Own Device (BYOD)

Seamless experience across smartphone, tablet, and desk phone Single subscription supporting multiple devices

One-to-one and group collaboration Native dialer and VoWiFi support


Vertical Solutions – Prepackaged Unified Communications Services

11

Government

Education

Healthcare

Legal

Hospitality

Retail


Our Business Model – Tightly Linked to Service Providers

12

SERVICE PROVIDERS

PULL

UNIQUE TO BROADSOFT ENTERPRISES

END-TO-END PROCESS

SELL THRU

VERTICAL OFFERS

GO-TO MARKET SUPPORT

CHANNEL ACCELERATION

SELL IN

PROFESSIONAL SERVICES

PULL

BUDGET / PLAN LAUNCH GROW EXTEND


•  Software solution •  Service providers design, build, and deploy •  Maximum flexibility and control

•  Optimized end-to-end business processes •  Accelerated time-to-market •  Frequent service innovation

Delivery Model – Service Provider or BroadSoft Hosted

13

FeatureAvailability

Internal Portal &Tool Utilization

OfferFlexibility

PlatformControl

MinimizeInvestment

Scalability Speed toMarket

End to EndSolution


BroadSoft Design

•  Architecture & Technical Strategy

•  Brainstorming/Ideation

•  Front-end design (UI & UX)

•  Carrier-grade mobile app development

•  OEM device integration (embedded s/w)

•  Back-end system integration

•  Managed Services

•  On-going Lifecycle Management

End-to-End Expertise!

14


#1. UC-One My Room – A Virtual Team Collaboration Space

•  User Centric Experience •  Real Time Team Collaboration •  Multi Device / Platform •  Guest Participants

15

BROADSOFT CUSTOMERS WITH COMMERCIAL UC OFFER

46% TOTAL SEAT COUNT GROWTH IN 2014

BROADSOFT CUSTOMERS ALL ACCOUNTS

21% VS. TOTAL SEAT COUNT GROWTH IN 2014

Source: BroadSo' Analysis.

UC-One My Room


#2. Skype for Business

•  Client Side Integration •  Inbound/Outbound Calling •  Presence Synchronization •  S4B/S4B Calls on Microsoft

•  Open Microsoft APIs •  All Deployment Models

•  Office 365 •  Premise •  Carrier Hosted

16

Standard Client

Business Communicator (Background Mode)


#3. WebRTC Portfolio – In House and Open Solutions

17

WebRTC Server (WRS) Guest Client & Chrome Phone Open 3rd Party Ecosystem

•  Extends reach of BroadWorks •  Interfaces to BroadWorks •  Converts signaling and media

•  View chat par7cipant list •  Par7cipate in group chat •  View desktop share •  Par7cipate in audio

•  Based on JsSIP •  Enhanced SIP stack •  Available on GitHub •  Simplifies integra7on

Integrated TAS Support Browser Only (no download needed) Easily Customized


#4. Opportunity in Verticals: Hospitality Market Example

Market Opportunity

•  50k hotels in the U.S. – 25 brands

•  Average size: 125 rooms

•  80% hotel PBX’s are end-of-Life

•  General shift to cloud services

•  Focus on mobile guest experience

18


#5. Xcelerate Online Portal

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•  Xcelerate’s GTM support portal for BroadSoft’s Service Providers

•  Tools for Product Management, Marketing, Sales Management, Customer Care

•  New -- LMS based hosted UC sales training for UC-One based services

465 Service Providers 204 Assets Available

+22,800 Assets Downloaded


BroadSoft Connections 2015 www.broadsoftconnections.com

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BroadSo', Inc. Proprietary & Confiden7al, Do Not Copy, Duplicate or Distribute. BroadSo' ®, Proprietary and Confiden7al

THANK YOU!

Documents

Cloud Communications Alliance · 2018-06-20 · BroadSo,Inc.Proprietary&Conﬁdenal,DoNotCopy,DuplicateorDistribute. LEADING Global Provider of UNIFIED COMMUNICATIONS Software and