Cloud Storage for Media and Entertainment Cloud Computing West Santa Monica Brian Campanotti CTO Front Porch Digital

Cloud Storage for Media and Entertainment

Cloud Computing WestSanta Monica

Brian CampanottiCTO

Front Porch Digital

© 2011-2012 Front Porch Digital Inc.All rights reservedAny unauthorized distribution or reproduction strictly prohibited

Agenda

• Challenges facing Media and Entertainment (M&E)

• What solutions are out there today

• What is Content Storage Management (CSM)

• Transition from on-premises storage to cloud based solutions

• Media-centric versus IT-centric cloud storage solution providers

• CSM as a Service (CSMaaS) case studies

• The evolution of media-centric cloud storage solutions


The Challenges of Cloud Storage in M&E

• The size and scale of the data is immense!

• Security concerns are deep rooted

• Where is my data actually stored?

• Transition from proven on-premises to “services” solutions

• Are the economic benefits tangible and can risk be mitigated

• Network and bandwidth challenges

• Immature and non-domain specific solutions

• Internal bureaucracy and legacy mindset shifts

• Exit strategy

• Domain knowledge and expertise is imperative!


The Challenges of Cloud Storage in M&E

• Many formats are used in many different ways (news, post, transmission, web, etc.)

• Direct device integration (editors, video servers, etc.) is key

• Economically feasible scalability – content demands will grow!

• Media enterprise-wide content connectivity enables collaboration and further monetization

• Redundancy and content protection is imperative

• Sharing across workflow silos requires features such as device integration, transcoding, timecode based partial restore, desktop browsing, etc.

• Simple (dumb) storage is simply not enough in these complex environments...


The Industry Today – CSM

• Most media companies around the globe have made the transition to “file based” in whole or in part

• Content Storage Management (CSM) are a breed of solutions which are at the heart of these media-centric file-based infrastructures

• CSM is the middleware which resides between any devices which produces/consumes file-based content and commodity IT-centric storage

• CSM solutions are content-aware, object-based intelligent archive solutions

• CSM solutions typically rely on spinning disk along with an infinitely scalable data tape storage archives (better TCO, greener, more secure, scalable, high performance, etc.)

• CSM solutions have direct integration with business systems to fundamentally link processes, resources and metadata with the file-based content repository

• CSM solutions include “content aware” features such as direct device integration, in-path transcoding, timecode partial restore, asset analytics, etc.


CSM Inside the Media Facility

Content Storage Management

NewsroomPost

ProductionTransmission

Online Publishing

Disaster Recovery

Daily Ingest

Migration


Content Storage Management (CSM)

Commodity IT Storage with Varied QoS

DeviceInterface

XcodeServices

PartialRestore

Data MoversData

MoversData Movers

Nearline StorageFast Access

(SAN, NAS, DAS)

Nearline StorageSlower Access

(SAN, NAS, DAS)

Archive StorageLimitless Scalability

(Data Tape, Cloud)

Offline Storage

(Offsite Media)

Live Feed capture

IngestServers

PlayoutServers

MigrationServers

Editing Systems

IT Servers/Disks

Web Services

LifecycleMgmt

AnalyticsServices

Fixity Services

MigrationServices

AXFInterface

StorageInterface

AssetDatabase

Source/Destination Devices

MAMSystems

PAMSystems

NewsSystems

WebPortal

TrafficSystems

Human/Business Systems

Mobile OTTOVP

Systems

WebPortal

VODSystems

Source/Destination Platforms

IT Servers/Disks

IT Servers/Disks


What about the Cloud?

• Amazon, Microsoft and many others offer scalable cloud-based storage services

• Obvious benefits include reduced capital costs and high availability via globally distributed data centres

• Unfortunately these solutions are not tuned for “big data” and do not offer much more than simple object storage

• CSM is key to M&E storage applications as content awareness and domain knowledge are paramount

• Intelligent CSM as a Service (CSMaaS) solutions are now available for a fraction of the cost of IT-centric offerings

• Lets look at an example


Amazon S3 Example

• Average cost of more than $4,200/TB over five years• Annual storage fee of $900,000 continues forever• How does one eventually “disconnect” from these services in the future?• Our Lynx CSM as a Service (CSMaaS) is less than 20% the cost of Amazon S3 with all the benefits of CSM


LYNX CSM Case Study – Hub and Spoke

WAN

• Eight interconnected tier-1 stations with local news and program playout• Each spoke station has its own CSM solution for local content connected to Lynx• Content is automatically replicated to the cloud and available to all other stations• Solution includes direct integration with playout automation, automatic request routing,

federated global MAM asset browsing, etc.• Ingest, playout, publishing, production and reuse can happen anywhere!

MAM SaaS FPD LYNX FacilityO&O Stations (8)


LYNX CSM Case Study – Business Continuance

WAN

•Full Content Storage Management as a Service (CSMaaS)•Edge appliances facilitate on-premises CSM tasks, but content is stored in the cloud •Any connected facility can provide full Business Continuance as a Service•Services can be moved, tuned or scaled on demand•Enables global distribution and diversity and removes physical “facility” ties•Ideal for for “elastic” application, external productions, etc.

Main Facility

Production/

Acquisition

Broadcast Playout

Transmission/

Delivery

LYNXlocal

MAM SaaSBusiness Continuance or External Resources

Broadcast Playout

Transmission/

Delivery

LYNXlocal FPD LYNX Facilities

CSM as a Service


Front Porch Digital Solutions

• Our DIVArchive CSM solution is currently installed at more than 500 facilities in more than 70 countries

• DIVArchive CSM manages close to 200PB of the worlds most valuable content collections in many verticals

• Our LYNX cloud services offering was launched earlier this year based on our market share leading DIVArchive CSM solution

• Two LYNX superhubs are currently operational offering cost-effective CSM as a Service

• Domain expertise, unmatched integration, proven scalability and media-centric functionality is at our core


Front Porch Digital Solutions

• Fastest, most cost efficient legacy film and video tape asset migration/preservation

• First CSM solution with full AXF support

• Interface to ALL media devices and storage technologies

• 100s of Petabytes currently under DIVArchive management

• Global facilities connectivity and distribution via DIVAnet

10

• Direct multi-format, multi-platform content publishing

• Distribute and market content

SAMMAsoloSAMMArobot

Analog to Digital

• Purpose designed cloud service – made for media

• DIVASolutions family as a hosted Service in the Cloud

• IT-centric Disaster Recovery, CSM and MAM as a Service

• Powered by DIVArchive, DIVAnet and DIVAdirector

Online Publishing

DIVApublishDIVArchiveDIVAnetDIVAdirector

Content StorageManagement

DIVApublishCloud Services

DIVASolutions

Thank You!

Documents

Cloud Storage for Media and Entertainment Cloud Computing West Santa Monica Brian Campanotti CTO Front Porch Digital