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Scott Davis, CTO of end user computing services at VMWare presented at MassTLC's cloud summit on VMWare's vision and perspective of the Cloud.
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VMWARE & THE CLOUD ERA SCOTT DAVIS VMWARE EUC CTO TWITTER: SHD_9
CUSTOMER EXPERIENCE
Paper & web pages Narrow, specific information flows
Narrow context
EMPLOYEE EXPERIENCE
Desktop-centric Document and Email-centric
CUSTOMER EXPERIENCE
Real-time Broad information flows intelligently combined
Mobile and social
EMPLOYEE EXPERIENCE
Stream-centric Social and mobile
Wherever, Whenever, In Context
TOMORROW’S IT TODAY’S IT
THE DRIVERS OF CHANGE…
PHASES OF IT MATURITY
Reactive Respond To Business Request
Packaged Applications Flat IT Tax, Project-centric Dedicated Vertical Stacks
Innovative Differentiate The Business
New Business Applications Pay-For-Use
Automated Infrastructure
Proactive Increase IT Agility
Service Catalog Cost & Use Metrics
Dynamic Resource Pools
STEPS OF IT TRANSFORMATION
Reactive Respond To Business Request
Proactive Increase IT Agility
Innovative Differentiate The Business
Cloud Infrastructure Build A Software-Defined Data Center
Cloud Applications Build Mobile & Predictive Apps
Cloud Operating Model Standardize & Automate To Run IT-As-A-Service
IT IN THE CLOUD ERA § Status quo between business & IT
challenged/removed by option to use external Cloud providers
§ New expectations of IT • Variable Cost/Billing CAPEX -> OPEX • Flexibility/Agility/Speed • Scale Up & Down • Self Service
§ True differentiation of IT organization is its intimacy with its own business and how to map it onto IT infrastructure, internal or external
APPLICATIONS
Mobile Users
New Apps & Big Data
Clouds
ACCESS
INFRASTRUCTURE
Existing Apps
Servers
PCs
TOP TO BOTTOM TRANSFORMATION
Notes
INFRASTRUCTURE
Servers Clouds
2008 2012 FUTURE
25% 60% >90%
WORKLOADS VIRTUALIZED
2008 2012 FUTURE
WEEKS DAYS/
HOURS MINUTES/ SECONDS
TIME TO PROVISION NEW SERVICES
Storage/ Availability Servers Networking Security Management/
Monitoring
2008 2012 FUTURE
SOFTWARE-DEFINED DATACENTER SERVICES
VDC
WEEKS DAYS/
HOURS MINUTES/ SECONDS
SOFTWARE-DEFINED DATACENTER All infrastructure is virtualized and delivered as a service, and the control of this datacenter is entirely automated by software
Windows Linux Databases Mission Critical
Big Data HPC
Windows Linux Databases Mission Critical
Big Data HPC
MGMT
NETWORK/SECURITY
STORAGE/AVAILABILITY
COMPUTE
Abstract. Pool. Automate
ABSTRACT. POOL. AUTOMATE.
MGMT
NETWORK/SECURITY
STORAGE/AVAILABILITY
COMPUTE
SOFTWARE DEFINED DC
Software-defined Datacenter Services
VDC VDC VDC VDC VDC
Windows Linux Databases Mission Critical
Big Data HPC
INTRODUCING vCLOUD SUITE
Physical Infrastructure (Server, Storage, Network)
VMware Sphere
CLOUD INFRASTRUCTURE
VMware vCloud Director
SOFTWARE DEFINED NETWORKING AND SECURITY
VMware vCloud Networking and Security
VMware vCenter Site Recovery Manager
SOFTWARE DEFINED STORAGE AND AVAILABILITY
MANAGEMENT
VMware vCenter Operations
Management Suite
VMware vFabric Application
Director
EXTENSIBILITY
VMware vCloud API’s
VMware vCloud Connector
VMware vCenter Orchestrator
VIRTUALIZATION
COMPREHENSIVE
PROVEN RELIABILITY
HIGHEST PERFORMANCE
Software Defined Networking & Security
Automation & Orchestration
PHYSICAL NON-VMW PUBLIC VCLOUD
PAAS
ADDRESSING A MULTI-CLOUD WORLD
APPLICATIONS New Apps & Big Data
Existing Apps
Mobile Users
Clouds
ACCESS
INFRASTRUCTURE Servers
PCs
Existing Apps
New Apps & Big Data
APPLICATIONS
Sources: “How Much Information?” Peter Lyman and Hal Varian, UC Berkeley,. 2011 IDC Digital Universe Study.
IN 2000 THE WORLD GENERATED
TWO EXABYTES OF NEW INFORMATION
IN 2000 THE WORLD GENERATED
TWO EXABYTES OF NEW INFORMATION
Sources: “How Much Information?” Peter Lyman and Hal Varian, UC Berkeley,. 2011 IDC Digital Universe Study.
EVERY DAY
2011
MORE
THAN
Functional Areas Where Companies Are Using Big Data HOW COMPANIES ARE USING BIG DATA
McKinsey Global Survey of 1,469 C-level executive respondents at a range of industries and company sizes, “Minding Your Digital Business,” 2012.
Customer Intimacy
Budgeting & Planning
Operations & Supply Chain
Customer Service
Performance Management
New Product Strategy
Pricing
0 10 20 30 40 50
49%
39%
37%
33%
30%
28%
21%
big•data \ datasets so large they break traditional IT infrastructures.
CHANGING THE BUSINESS OF IT - EVOLUTION OF THE APPLICATION
Decomposition of software =
Disaggregation of business processes
Opportunity for • Separate optimization, deployment, scaling (out & up), management • Business to focus on differentiating value/services & competitiveness • Refactoring or mashing up of business processes • Sourcing somewhere else, i.e. the Cloud
APPLICATIONS New Apps & Big Data
Existing Apps
Mobile Users
Clouds
ACCESS
INFRASTRUCTURE Servers
PCs
Existing Apps
New Apps & Big Data
APPLICATIONS
CLOUD FOUNDRY Open Platform as a Service Developer & Ecosystem Momentum Multi-Cloud Deployment Choice
vFABRIC Premier Platform for Spring/Java Cloud-Scale Services Integrated Management
ACCESS
PCs Mobile Users
THE BLUEPRINT FOR THE PC ERA
TRANSITION TO THE POST-PC ERA HAS ALREADY BEGUN
Installed base of enterprise applications
Source: Gartner
Windows
OS Neutral
A New Approach Is Required
The Past
OVER!
The days of telling users
what to do are
HORIZON Centralized Access Control & Mgmt Desktops, Apps, Data Multi-Device Workspace
VIEW/MIRAGE Centralized Windows Mgmt Secure, Mobile Desktop Virtual & Physical
ACCESS
PCs Mobile Users
TOP TO BOTTOM TRANSFORMATION
APPLICATIONS
Mobile Users
New Apps & Big Data
Clouds
ACCESS
INFRASTRUCTURE
Existing Apps
Servers
PCs
DISRUPTIVE BUSINESS MODELS ENABLED BY TECHNOLOGY
32
Technology propagates faster and faster Years to reach 10 million households
20x faster 9
9
7
4
2
Telephone 38
Cable TV 25
Fax machine 22
Cellular phone
VCR
PC
Internet
Ignoring disruptive tech-enabled business models could prove fatal
Encyclopedia
▪ In 1990, hardcopy Encyclopaedia Britannica generates $600mn annual sales worldwide
▪ In 1996, CD-based Encarta drives Britannica‘s sales down to $325mn/year
▪ Today, over 600 million people use Web-based Wikipedia annually. Encarta is out of business, and Britannica‘s sales are down to $50mn/year with no more print editions
Movie rental
▪ In 2000’s, Blockbuster experienced 15% YoY revenue growth
▪ In the mid-00’s, Blockbuster lost ~20% of market share to Web-based competitor Netflix
▪ Today, as Web-based video-on-demand gains popularity (e.g., iTunes, Amazon Prime Videos) Blockbuster files chapter 11
SOURCE: Press releases
VMWARE & PARTNERS ACCELERATE THE TRANSITION
