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COALITION BUILDING 101
J E N N I F E R L Y N C H
C O M M U N I T Y H E A L T H P R O M O T I O N S P E C I A L I S T
A R K A N S A S D E P A R T M E N T O F H E A L T H
1 6 0 6 P I N E G R O V E L A N E
H A R R I S B U R G , A R
J E N N I F E R . L Y N C H @ A R K A N S A S . G O V
WHAT IS A COALITION?An alliance of individuals, groups, parties or states that come together, join forces or form partnerships usually for a specific or common purpose.
A pact or treaty among individuals or groups, during which they cooperate in joint action, each in their own self-interest, joining together for a common cause.
ADVANTAGES OF A COALITION
The number of people who are involved
Implementation of varied activities & programs
Networking opportunities New ideas & energy to existing
programs Good source of information &
feedback Publicity for the program A distribution network
RECRUITING PARTICIPANTS
Target key community leaders Involve people whose jobs relate to the
work of the coalition Reach out to non-traditional partners in
the community Identify people who have a personal
interest Keep the size manageable Develop structure for efficiency &
effectiveness
RECRUITMENT PLAN Develop a formal plan Orient new membersPrior to first meeting explain the coalitions mission, vision and what their role will be as a member
New member packet/manualIntroduction & welcomingDebrief after first meetingEstablish a mentoring systemTraining to address individual needs
MAINTAINING THE COALITION
Celebrate victories both big & smallSuccess is the best way to keep people involved in your coalition
Keep people motivated & willing to carry on the campaign
Demonstrate what people can do
& what is in it for them
Run an effective, interesting, productive meeting:
Determine purpose & typeEstablish objective & develop an agendaFollow the agenda and begin & end on timeRecognize issues & agree on how to deal Encourage participation of all membersSummarize each agenda item as it is completed
Prepare & distribute minutesAct on or implement decisionsPlan follow-up meetings or activities
Ineffective Meeting
Effective Meeting
IS YOUR COALITION EFFECTIVE OR INEFFECTIVE?
OVERCOMING OBSTACLES
Manage resources effectively Allow time for buy-in to insure
interest Provide sufficient funding Keep moving forward despite
unwillingness
“Obstacles don’t have to stop you. If you run into a wall, don’t turn around. Figure out how to climb it, go through it or work around it.”
COMMUNICATION Send meeting minutes
Send news clippings or articles
Produce newsletters/brochures
Ask your member what they
expect
“Communication is not the key, the key is
understanding what was communicated”Charlotte Strickland