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Date Content Arial 12 pt UPPERCASE BOLD

Text Color: (Gray 80%) Gray 50%, Background 2, Darker 25% Position: Horizontal 1”/ Vertical 1.95”

Size: 1.3”H/4”W

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Size: .38”H/2”W

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This year’s New York Times Travel Show, presented by American Express, had!

!! Record trade attendance

!! More targeted and enhanced media

!! More high-profile sponsors

!! More social media outreach and activity

!! More press/public relations

!!"

2014 GOALS ACHIEVED

On February 28 – March 2, 2014, The New York Times Travel Show took place at the Jacob K. Javits Convention Center in New York City. Now in its eleventh year, The New York Times Travel Show has become an unparalleled destination for the travel industry to meet and for travel enthusiasts to explore new places and book their next trip.

“The CHTA Education Foundation was once again overwhelmed at the turnout for NYTTS! We sold over 150 Caribbean hotel stays at our Silent Auction Fundraiser, and the large crowds you draw are eager for the warm weather getaways we offer. Show management is quite helpful and supportive, and our partnership with NYTTS continues to grow and expand. We look forward to participating again in 2015.” Ernest Dwight Auction Chairman Caribbean Hotel & Tourism Association Education Foundation “A very refreshing event, like a new one in our #1 market! The travel industry on Friday came out from as far as PA and CT. Consumers booked, took information and showed a real interest in taking a vacation at a Caribbean/domestic destination.!Many of these families! We are on the drawing board for NYTimes 2015!” Puerto Rico Tourism Narciso A. Moreno Beiso Senior Sales Manager “The NY Times show is such a great event for the trade and consumers alike. Travel Market Report was thrilled to be a sponsor and we heard from our readership that they were delighted to be invited to this educational and networking event in such a great city! The organization was so professional and everything planned was on time and well attended. Thank you for including TMR!” Travel Market Report Anne Marie Moebes Executive Vice President.

!! The Travel Show has grown in many ways over the last 12 years as destinations and tourism organizations from around the world have participated in North America’s No. 1 travel trade and consumer show.

!! Exhibition Highlights "! Only show with major promotion in The New York Times, the

world’s most famous newspaper and digital media company "! Only travel show featuring “Meet the Experts” to help

attendees plan their trips "! Only show to offer an all-inclusive exhibiting package at no

extra cost which includes a lead retrieval app "! Exclusive pre-show, during and post-show marketing

opportunities to maximize your exposure "! Only trade and consumer travel show in North America

where BOTH trade AND consumer attendees are badged with a unique QR code to capture lead information

!#"

2014 NEW YORK TIMES TRAVEL SHOW OVERVIEW

!$"

2014 ATTENDANCE DATA

!"#$%&'()*+(,-.&$-/0(1/./(((

!! Trade Attendance 7,463

!! Consumer Attendance 16,255

!! Total Attendance 23,718

!! Media/Press Attendance 626

!! 520 Total Exhibitors

"! International Tourist Boards 81

"! Domestic Tourist Boards/CVB’s 77

"! Hotels 94

"! Tour Operators and Cruises 175

"! Associations 25

"! Transportation 31

"! Media Outlets 13

"! Products and Services Providers 24

!! 131 New Exhibitors Including:

"! Dubai Tourism, MSC Cruises, Cameroon Tourism, Central Japan Railway, Emirates Airlines and Vacations, Rovos Luxury Rail Tours, South Africa, Sri Lanka Tourism, Amras Cruises, IstriaT ourist Board, Madagascar Endemics and Resorts, Myanmar Luxury Vacations, Pandaw River Cruises Asia, Journey Through Ireland and Jewel Resorts

Attendee Response: !! 94% were satisfied with the layout !! 92% were satisfied with the exhibitors !! 92% were satisfied with the variety of seminars offered !! 92% were satisfied with the seminar speakers Attendee Demographics and Travel-Related Behaviors:

!! Median HHI: $113k !! Median Age: 55 !! Female/Male Ratio: 42% male; 58% female !! 85% had a college degree or higher !! In the coming year, 75% plan to spend $5k+ on vacation !! 68% of attendees have planned four or more trips in

the coming year The Travel Show Resonated With Attendees: !! “Bring your thirst for travel and adventure. You'll get the

sense of traveling the world in a day without having to spend tons of money on airfare and hotels”

!! “If you want to travel at all in the year 2014, The Travel Show is a must-see.”

!! “Informative, fun and inspiring, there is a wonderful mix of exhibitors, presenters and shows from around the world. Amazing to have all of these people in one place to speak with, ask questions and get ideas. So great!”

!%"

2014 AUDIENCE DATA

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More Than 75% of Travel Show attendees spent 3+ hours at The New York Times Travel Show

“Having worked many other shows before, we were ready and some of the features you had available were very helpful. Mainly the Xpress Leads service you contracted. This was a great advantage for exhibitors and allowed us to capture more info from more consumers that we otherwise would have been able to obtain.” Aaron Hosman ,Tour & Travel Sales Manager – Rental Operations Holiday Inn Club Vacations(

Sessions included: • Focus on Adventure • Focus on Africa • Focus on Asia • Focus on the Caribbean • Focus on Cruising • Focus on River Cruising • Focus on Culinary Travel • Focus on Europe • Focus on LGBT

• Focus on Medical, Wellness & Spa Travel • Focus on Mexico & Latin America • Focus on Tours • Focus on Travel Bloggers • Focus on Travel Media • Focus on Young Travel Professionals • Luncheon and Keynote Address on the State of the Industry • Exhibit Hall Open for Trade Only

2014 Travel Industry Conference

Speakers included: •! Mike Luongo, Freelance Writer, Editor and Photographer, About.com •! Edward Bergman, Executive Director, Africa Travel Association •! Laura Fink, Vice President, Global Marketing, American Express Travel •! Yana Gutierrez, Vice President, Strategic Partnerships, American Express Travel •! Zane Kerby, President and Chief Executive Officer, American Society of Travel Agents (ASTA) •! Michael Yessis, Editor-in-Chief, AOL Travel •! Yvette De Vries, President, APTA- The Association for the Promotion of Tourism to Africa •! Shannon Stowell, President, ATTA-Adventure Travel Trade Association •! Sylma Brown Bramble, Director, Caribbean Tourism Organization - USA •! Kate Auletta, Founding Editor, Huffington Post Travel •! Charlie Rounds, Board Chair, IGLTA Foundation and Founder, The Forward Motion Group •! Doug Duda, Immediate Past President, International Association of Culinary Professionals (IACP) •! Mary Wong, CEO, Malaysia Healthcare Travel Council (MHTC) •! Sree Sreenivasan, Chief Digital Officer, Metropolitan Museum of Art •! Tiru Irani, Immediate Past Chair, Pacific Asia Travel Association (PATA)- NY •! Jason Clampet, Co-Founder and Head of Content, Skift •! Lillian Africano, Immediate Past President, Society of American Travel Writers •! Sthu Zunghu, President, North America, South African Tourism •! Susie Ellis, President, SpaFinder® Wellness, Inc. •! James Shillinglaw, Editor in Chief, travAlliancemedia •! Stephen McGillivray, Chief Marketing Officer, Travel Leaders Group •! Terry Dale, President, United States Tour Operators Association (USTOA) •! John Peters, President, Travel Media Group, USA Today •! Anne Marie Moebes, Executive Vice President, Well Being Travel"

“The Africa Travel Association (ATA) was delighted to once again partner with The New York Times Travel Show in 2014 to promote tourism to Africa. ATA is pleased with the continued growth and focus that Africa has on the world stage and the platform The New York Times Travel Show provides for the promotion of tourism to the Continent, in particular the Focus on Africa Trade Conference seminar where we have the opportunity to speak each year alongside our colleagues in the industry. Our booth at the event allowed us to meet with a broad representation of people interested in traveling to Africa and we look forward to partnering again in 2015 to help increase awareness of the African continent.” Angela Gerrow Executive Assistant to the Executive Director Africa Travel Association

"&"

2014 Consumer Seminars

Speakers included: •! Arthur and Pauline Frommer •! Patricia Schultz, author of “1,000 Places to See Before You Die” •! Julia Dimon, hard-core adventuress, travel journalist and TV travel personality •! Joseph Rosendo, award-winning travel journalist and Emmy-winning director •! Peter Greenberg, travel editor, CBS News •! Andrew Evans, National Geographic’s Digital Explorer •! Brian Kelly, The Points Guy •! Ed Salvato, ManAboutWorld •! Richard G. Edwards, Owner and Founder of GreenSpot.travel

Seminar topics included: Major New Developments in Travel • New York Times Travel Panel • What’s NEW in the Cruising World? • The Top New Travel Destinations • Break the Routine: Extreme Adventures in 2014 • How to Find the Best Experiences in the World Without Breaking the Bank • Maximizing Credit Cards for Free Travel • Trending in Family Travel: Multigenerational Vacations • L.G.B.T. Travel: Hot Cruises, Events and Destinations for 2014 • Medical, Wellness and Spa Vacations • Adventure Hiking and Biking Trips: Experts Share Tips on Choosing • Essential Travel Technology Tools and Gadgets • The Top 10 Places to Connect With Locals • How to Stretch Your Travel Dollar and Avoid Internet Scams • Improve Your Travel Photography • The Top Travel Apps • Travel Writing and Photography • Outlook for Travel to Cuba • Europe’s Hottest Destinations for 2014 • Planning the Perfect African Safari • Global Travel Trips for Women • Culinary Tourism: Expanding Your Horizons • Stories From the Road with National Geographic’s Digital Nomad "

'"

!("

MARQUEE SPONSORS FOR 2014

Founding Sponsor American Express was joined by five major sponsors including high-profile destinations

Founding Sponsor

Supporting Sponsors

Contributing Sponsors

!)"

ADDITIONAL SPONSORS AND MEDIA PARTNERS

Industry Sponsors

Media Sponsors

Founding Sponsor American Express was joined by an additional 36 industry and media sponsors including

!"#$%&'()*"(+*,#-!-&'-(*

*+"

Print Highlights !! A total of 62 ads ran in The New York Times from

September 2013 to February 2014 Travel Show Ad Highlights: !! A total of 28 quarter-page ads ran in The New York

Times !! Travel Show Guide !! T Travel Magazine (1 insertion) !! The New York Times Magazine (4 insertions)

"! Doubled exposure in The Magazine vs. previous year

!! External Magazine Ads: "! Vacation Agent Magazine "! Agent@Home Magazine "! Where and In Magazine "! Passport Magazine

!**"

PRINT ADVERTISING AND PROMOTIONS OVERVIEW

!*!"

2014 MARKETING: PRINT AND MAGAZINE

!! 600,000 copies of Show guide were inserted in The New York Times on Sunday, February 23rd

!! 12,000 bonus copies distributed on-site to Show attendees

!*#"

TRAVEL SHOW GUIDE

Total number of online impressions generated for the 2014 Show – 41,090,538

Travel Show Website: !! Viewed by over 178,000 unique visitors Digital E-Newsletters: !! NYT New York Today !! NYT Great Getaways !! NYT Film Club !! Email blast to past Travel Show attendees !! Email blast to Broadway Cares list !! NYTimes.com home delivery subscribers !! NYTimes.com digital subscribers !! NYTimes.com TimesTalks subscribers

Social Media !! Dedicated Travel Show Facebook Page !! Dedicated Travel Show Twitter Feed

!*$"

ONLINE ADVERTISING AND PROMOTIONS OVERVIEW

Online Promotional Highlights

External Online Promotion: !! 106.7 Lite FM !! Adventure Travel Trade Association !! Africa Electronic Broadcast !! Agent at Home !! Broadway Cares !! Caribbean Electronic Broadcast !! GoNomad.com !! International Gay & Lesbian Travel Association !! Passport Magazine !! Starbucks Display Ads !! Travel Alliance !! The Association for Promotion of Tourism to Africa !! The International Eco Tourism Society !! TravelPulse.com banner ad, listing and email to pre-qualified

travel agents and suppliers !! Where and In NY

NYTimes.com E-Newsletters !! 25+ E-Newsletters from September 2013 – February

2014 "! Highlights: Home delivery subscribers (NDM only,

966,000 subscribers) !! Travel Show consumer list !! Times Brand Ambassadors !! TimesTalks Events newsletter !! Exclusive Great Getaways E-Newsletter !! @Times email newsletter !! Trade list !! 2,500 copies of Industry Conference Guide distributed at

Show

Promotional E-Newsletters !! Emails to subscribers of past Travel Show attendees !! Email blasts to Broadway Cares list !! NYT Film Club email newsletter !! Email to NYT digital subscribers !! Passport Magazine

!*%"

NYTIMES.COM TARGETED EMAIL PROMOTION

!*&"

2014 MARKETING: EMAIL PROMOTIONS

Consumer Placements (September 2013– February 2014) !! GoNomad.com !! Where Magazine !! In NY Magazine !! Passport Magazine

Trade Travel Placements: (September 2013– February 2014) !! TravelPulse.com/TravelPulse Daily banner ad !! Daily breaking news source delivered via email and

online to over 63,000 travel agents and 13,000 travel suppliers

!! TravelPulse.com banner ads !! Vacation Agent E-Newsletter text listings

!*'"

EXTERNAL ONLINE PROMOTION

!! The New York Times posted over 250+ times on Facebook and 250+ times on the Travel Show’s official Twitter account

As a result of the marketing efforts: !! Facebook followers grew to 18,819, up 33% year over year !! 569,755 Facebook users viewed content associated with

the Travel Show Facebook page the week of show !! Twitter followers grew to 27,900, up 17% year over year !! #NYTTravelShow was mentioned hundreds of times the

weekend of the show

!*("

FACEBOOK AND TWITTER

Radio !! 10 sec. promotional spots ran on the following:

"! Metro Traffic Radio during traffic reports in the N.Y. tri state area "! 106.7 Lite FM

!! 5,085,083 total gross impressions Television Promotion !! 15 sec. broadcast spots ran during Jeopardy! supporting

the 2014 New York Times Travel Show !! 15 sec. spots featured on Hamptons TV WVVH !! N.Y.S.E. – 45 sec. broadcast spot for the

Closing Bell

!*)"

RADIO AND TELEVISION BROADCAST PROMOTION

!!+"

THE 2015 NEW YORK TIMES TRAVEL SHOW

On January 23-25, 2015, The New York Times Travel Show will take place at the Jacob K. Javits Convention Center in New York City

!!+"

On January 23-25, 2015, The New York Times Travel Show will take place at the Jacob K. Javits Convention Center in New York City

WELCOME 2015

!*"