Columbia Business School Exec Ed 2015 Catalog

2016 EXECUTIVE EDUCATION PROGRAMS

Find yourself at the center of making things happen.

[email protected]/execed

https://www8.gsb.columbia.edu/execed/

Here your investment in learning comes with a return. An immediate return on learning that you can take back to your organization—one that connects you to renowned academic minds, global executives, entrepreneurs, and influencers. Immediate and actionable skills will be acquired, solutions will be procured, ideas will be given power, and conventional thinking will be overturned. Here you will gain access to a unique network—a support group of diverse thinkers across all industries.

Here you will become the leader you want to be. A leader who makes things happen.

3 COLUMBIA BUSINESS SCHOOL EXECUTIVE EDUCATION



ADVANCED MANAGEMENT PROGRAM 6

COMPREHENSIVE MANAGEMENT 9• General Manager Leadership Program: The Cross-Functional Leader

• Columbia Essentials of Management

• Mastering Management: The Executive Program in Business Management

LEADERSHIP 13• High Impact Leadership

• Emerging Leader Development Program

• Persuasion: Influencing Without Authority

• Leadership Essentials

• Negotiation Strategies: Creating and Maximizing Value

• Personal Leadership and Success

• NEW PROGRAM: Powering Organizational and Individual Performance:

Leveraging Neuroscience in Executive Learning

STRATEGY 21• Leading Strategic Growth and Change

• Creating and Executing Breakthrough Strategy

• NEW PROGRAM: Digital Business Strategy: Leading the Next-Generation Enterprise

• Leading Business Change Through Analytics

• Driving Strategic Impact: Mastering Strategy Consulting Skills

• Strategic Intuition

FINANCE 28• Value Investing

• Family Wealth Management

• Finance and Accounting for the Nonfinancial Executive

• NEW PROGRAM: Financial Analysis and Valuation for Strategic Decision Making

TABLE OF CONTENTS




MARKETING 33• Brand Leadership: Strategy, Management, and Performance

• Business-to-Business Marketing Strategy

• Digital Marketing Strategy

• Digital Marketing Strategy II

• Digital Marketing Strategy Week

• Pricing Analytics: The Art and Science of Profitable Growth

• Innovate on Demand: Creativity as a Skill, Not a Talent

• Digital Storytelling Strategy

ONLINE 42• Personal Leadership

• Driving Strategic Impact

• NEW PROGRAM: Strategic Intuition (Parts 1 and 2): From Mind to Method to Action

• NEW PROGRAM: Media Platforms and Content: Navigating Today’s Media Landscape

PROGRAMS IN SOCIAL ENTERPRISE 47• Senior Leaders Program for Nonprofit Professionals

• Developing Leaders Program for Nonprofit Professionals

COMING SOON 50

Paths to Earning Your Certificate 52

Programs for Organizations 53

What Is Columbia Business School Executive Education Really Like? 55

Our Learning Solutions Specialists 56

Program Policies 57




ADVANCED MANAGEMENT PROGRAM

A return on learning that enables you to make significant positive change. Our Advanced Management Program gives executives the skills needed to mentor and lead by example. The skills needed to develop and translate big ideas into action. The skills needed to transform their team into a high-performance leadership team. This will be a pivotal moment in your career, a pivotal moment in your organization, and a pivotal moment for you as a leader.

This is your time to learn and to lead.




ADVANCED MANAGEMENT PROGRAM ▶ GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/814/AMP

FOUR CONSECUTIVE WEEKS PROGRAM ▶ GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/816/AMP2X2

2X2 PROGRAM

The Advanced Management Program expands the possibilities executives see via our integrated three-level curriculum—personal leadership, strategic thinking, and execution—during a four-week transformative experience.

Personal Leadership.Great leadership starts with true self-awareness. In the Advanced Management Program, executives come to better understand their current level of awareness and their core values, so they can align day-to-day behaviors with overall goals and priorities for more effective leadership.

Strategic Thinking.One of the greatest challenges leaders face is creating strategic initiatives, especially during times of uncertainty. Executives learn to balance risk and innovation, to be better prepared to address external and internal demands.

Execution.Executives are already proven leaders when they enter the Advanced Management Program, but through questioning assumptions and reflecting on what they have learned, participants identify concrete steps to create an even clearer vision and to implement change.

The Advanced Management Program offers two scheduling options:

Four Consecutive Weeks: Executives spend the first two-and-a-half weeks at an exclusive off-site conference center, and spend the remainder of the program in New York City.

2X2 Option: The 2X2 option consists of two 2-week modules, with program work in between. The first two weeks take place at an off-site conference center; weeks three and four are held in New York City.




http://www8.gsb.columbia.edu/execed/program-pages/details/814/AMP

http://www8.gsb.columbia.edu/execed/program-pages/details/816/AMP2x2


Inspired Leadership.Maximize individual and team performance.

Champion of Change.Execute your vision and drive change initiatives.

Focused Decisions.Learn which decisions to make and how to make them better.

Strategic Edge.Create and sustain competitive advantage.

Global Network.Gain alumni benefits and world-class connections.

HOW YOU WILL ADVANCE

Sustainable Leadership. Great leaders attract talent.

Innovation Drivers. Executives return with the skills to implement change and drive growth.

Clear Business Plan. Strategies become actionable.

Navigating Uncertainty. Executives gain the skills to face the most complex challenges and stay focused on their company’s mission.

HOW YOUR ORGANIZATION WILL ADVANCE

$49,950FOUR CONSECUTIVE WEEKS TUITION

Includes meals, materials, and single-room accommodations.Dates, prices, and locations are subject to change.

DATES

2015

OCT 18–NOV 13

$49,950

OCT 16–NOV 11

$49,950

2016

MAY 1–27

DATES MAY 1–14 and JULY 10–22

$54,5502X2 OPTION TUITION


WHO SHOULD ATTEND

SENIOR- LEVELEXECS

15+YEARS MANAGERIAL EXPERIENCE




Cross-collaboration that spans industries

and continents.

COMPREHENSIVE MANAGEMENT• General Manager Leadership Program:

The Cross-Functional Leader• Columbia Essentials of Management• Mastering Management:

The Executive Program in Business Management

A return on learning of global connections.The most influential visionaries of our time are now your everyday contacts. Columbia’s Comprehensive Management programs are the business world’s think tank—a close-knit group of high-level leaders that spans global business. Executives will become masters of change through a truly transformative experience, both for the individual and the organization to which they return.

COMPREHENSIVE MANAGEMENT



$26,850TUITION


DATES

2015

OCT 18–30 OCT 16–28

$26,850

2016

WHO SHOULD ATTEND

SENIOR-,UPPER-LEVEL EXECS

10–15YEARS EXPERIENCE

GENERAL MANAGER LEADERSHIP PROGRAM: THE CROSS-FUNCTIONAL LEADER

▶ GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/106/GMLP

Lead teams with confidence. The General Manager Leadership Program helps participants develop what it takes to be excellent cross-functional leaders, with skills in finance, decision making, talent development, and strategy. The 13-day program is highly interactive, with real-life case studies that participants bring from their individual organizations.


Cross-Functional Collaboration. Expand your insights and capabilities to foster more dynamic cooperation.

Impact Leadership. Develop an empowering leadership approach and strengthen your ability to drive change.

Strategic Thinking.Increase your capacity to think, focus, and implement. Analyze the market, identify opportunities, and balance risk.

Personal Case. Discuss your individual challenge, strategize a solution, present your results, and leave with an action plan to implement when you return to the workplace.




http://www8.gsb.columbia.edu/execed/program-pages/details/106/GMLP


COLUMBIA ESSENTIALS OF MANAGEMENT ▶ GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/65/CEM

The power to take on more. This comprehensive 13-day program builds critical business foundations and superior leadership skills. Each participant receives 360-degree feedback to identify their leadership strengths, and collaborates with a diverse group of peers on solutions and opportunities for their organization.


High-Potential Leadership. Develop immediate and lasting leadership skills and greater self-awareness.

Critical Business Comprehension. Gain proficiency in essential business areas, including finance, strategy, innovation, and marketing.

Applied Learning. Stretch your abilities and test your assumptions in an environment that encourages real-time practice of what you learn in the classroom.

Diverse Networking. Meet global executives from a wide range of industries and functions.

TUITION $25,350 $25,350

DATES

2015 2016

NOV 1–13 JUNE 5–17 NOV 6–18

$25,350

Includes meals, materials, and single-room accommodations.Dates, prices, and locations are subject to change. 5–10

YEARS EXPERIENCE

WHO SHOULD ATTEND

MID- LEVELEXECS





http://www8.gsb.columbia.edu/execed/program-pages/details/65/CEM


MASTERING MANAGEMENT: THE EXECUTIVE PROGRAM IN BUSINESS MANAGEMENT

▶ GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/794/MM

Build a strong foundation to run your business. This MBA-inspired curriculum focuses on the practical execution of business concepts. Participants may bring real-world projects from the workplace to develop solutions for immediate implementation. The convenient format—12 days over the course of four months— requires minimal time out of the office for busy professionals.


Management Essentials. Acquire business acumen in strategy, finance, accounting, marketing, and operations.

Strategic Relevance. Put the knowledge you gain in the program into practice through a personalized project.

Extended Reach.Gain crucial insights and network contacts through faculty and global peers.

Immediate Application. Add instant value to your organization.

TUITION

DATESIncludes breakfast, lunch, and all materials.Dates, prices, and locations are subject to change.

WHO SHOULD ATTEND

MID- LEVELEXECS


12 DAYS FEB 5–6, 19

$19,850

MAR 4–5, 18

2016

APR 1, 8–9, 29 MAY 13–14




http://www8.gsb.columbia.edu/execed/program-pages/details/794/MM


Here is where the power of persuasion gets its power.

LEADERSHIP• High Impact Leadership• Emerging Leader Development Program• Persuasion: Influencing Without Authority• Leadership Essentials• Negotiation Strategies: Creating and Maximizing Value• Personal Leadership and Success• NEW PROGRAM:

Powering Organizational and Individual Performance: Leveraging Neuroscience in Executive Learning

A return on learning that sways standard thinking.Our Leadership programs provide executives with negotiation strategies and actionable insights into what makes a leader exceptional. Participants learn skills to build a coalition of the willing, attract talent, and lead others to greatness. You will return to your organization with the knowledge and skills to mobilize your team around a shared vision.

LEADERSHIP



HIGH IMPACT LEADERSHIP ▶ GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/46/HIL

Leaders become visionary. One-on-one coaching, 360-degree feedback, and small-group sessions bring a nuanced understanding of individual management styles. Participants learn how to become agents of change. Lectures combined with the power of peer collaboration bring immediate solutions and lasting impact. Participants will return to their workplace with an action plan.


Visionary Leadership. Achieve both internal and external perspectives on your specific leadership skills.

Actionable Advancement. Develop an action plan that capitalizes on your unique leadership style and brings immediate value to your organization.

Operational Excellence. Strengthen skills in mentoring, persuasion, and articulating vision.

Customized Leadership.Use one-on-one coaching to build self-awareness of the strengths and weaknesses of your leadership style.

TUITION

DATES

2015

SEPT 27–OCT 2 DEC 6–11 JUNE 5–10

$11,250

SEPT 11–16

$11,250

2016

DEC 4–9

$11,250


WHO SHOULD ATTEND

UPPER- LEVELEXECS

10+YEARS EXPERIENCE

$10,950 $10,950


LEADERSHIP


http://www8.gsb.columbia.edu/execed/program-pages/details/46/HIL


EMERGING LEADER DEVELOPMENT PROGRAM ▶ GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/52/ELDP

Realize your potential. Showcasing diverse theories and practical applications in leadership, negotiation, and team building, the Emerging Leader Development Program guides new leaders and managers toward maximizing communication, leadership skills, and overall performance.


Customized Leadership. Gain insights into the strengths and weaknesses of your leadership style with 360-degree personal and group coaching sessions.

Connections that Matter. Maximize your communication skills to better interact with direct reports, peers, and superiors.

Powerful Alliances. Learn new skills in making, building, retaining, and maximizing the potential of alliances.

The Power of Negotiation. Uncover the tactics to achieve win-win scenarios.

TUITION $10,450 $9,350

DATES

2015 2016

OCT 4–9 APR 18–22* OCT 23–28

$10,550

*Does not include accommodations.Includes meals, materials, and single-room accommodations.Dates, prices, and locations are subject to change.

WHO SHOULD ATTEND

MID- LEVELEXECS



LEADERSHIP


http://www8.gsb.columbia.edu/execed/program-pages/details/52/ELDP


PERSUASION: INFLUENCING WITHOUT AUTHORITY ▶ GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/85/PERS

Thinking will be swayed. An intensive three-day experience, this program covers a range of interpersonal and intergroup persuasion challenges, focusing on practical skills and real-world situations.


Custom Communication. Discover how to identify the type of person you are dealing with and customize your communication for maximum effect.

Building Consensus.Learn the distinction between persuasion and negotiation and when to use each.

Impactful Insight. Train yourself to recognize different types of organizational power.

Individual Assessment. Receive a video analysis of your persuasive communication abilities.

TUITION


$5,950

2015

SEPT 29–OCT 1 DEC 1–3

$5,950

MAY 10–12

$5,980

SEPT 27–29

$5,980

2016

DEC 13–15

$5,980

WHO SHOULD ATTEND

ALL EXECS

ALLYEARS EXPERIENCE


LEADERSHIP


http://www8.gsb.columbia.edu/execed/program-pages/details/85/PERS


LEADERSHIP ESSENTIALS ▶ GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/93/LE

Leadership can be learned. This fast-paced, two-day program covers the crucial qualities of leadership, including team building, emotional intelligence, conflict management, decision making, and change management. Lectures and hands-on workshops provide invaluable insights, inspiration, and a cross-functional skill set.


Confident Decisions.Improve your decision-making process and negotiating skills.

Conflict Management. Hone your ability to find constructive solutions that benefit everyone.

Leading Change. Understand how to manage organizational change more effectively.

Immediate Value. Learn vital leadership tools you can apply right away.

TUITION

Includes breakfast, lunch, and all materials.Dates, prices, and locations are subject to change.

$3,350 $3,550

DATES

2015 2016

NOV 11–12 APR 6–7 JULY 13–14

$3,550

NOV 9–10

$3,550

WHO SHOULD ATTEND

MID- LEVELEXECS



LEADERSHIP


http://www8.gsb.columbia.edu/execed/program-pages/details/93/LE


NEGOTIATION STRATEGIES: CREATING AND MAXIMIZING VALUE

▶ GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/135/NS

Psychology + Business = Negotiations. This program examines each element of a negotiation and introduces effective strategies based on insights from psychology. Participants learn to negotiate more effectively with diverse stakeholders, from clients to internal constituents, to get the most out of each deliberation.


The Four Communication Styles. Discover how different communication styles affect negotiations.

From Negotiation to Decision. Learn how to avoid common decision traps and determine when to walk away from a negotiation.

Group Dynamics. Understand the consequences of making decisions as a group.

Conflict Resolution. Strengthen your ability to manage your emotions and resolve conflicts.

TUITION


$5,950

2015

SEPT 1–3 NOV 2–4

$5,950

MAR 15–17

$5,980

JULY 12–14

$5,980

2016

NOV 1–3

$5,980

WHO SHOULD ATTEND

ALL EXECS

ALLYEARS EXPERIENCE


LEADERSHIP


http://www8.gsb.columbia.edu/execed/program-pages/details/135/NS


PERSONAL LEADERSHIP AND SUCCESS ▶ GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/99/PLS

Master your inner environment. Based on research in psychology, neuroscience, and cognitive behavioral therapy, Personal Leadership and Success provides methods for making powerful personal improvements and gaining greater leadership skills. This introspective approach brings a clear understanding of what kind of leader you want to be.


Leading Mindset. Cultivate a winner’s mindset to perform at your optimum levels and discover how you compare with top performers.

Understanding Internal Environment. Learn the definition of “internal environment” and the impact it has on your success.

Core Value Alignment. Align your day-to-day behavior and priorities to ensure you never compromise on your core values.

Opportunity in Adversity.Gain insight on approaching personal and organizational conflicts with an eye toward progress.

THIS PROGRAM IS ALSO AVAILABLE ONLINE

$5,950TUITION

DATES

2015

DEC 9–11

$5,980

DEC 6–8

$5,980

2016

APR 12–14


WHO SHOULD ATTEND

ALL EXECS

ALLYEARS EXPERIENCE


LEADERSHIP


http://www8.gsb.columbia.edu/execed/program-pages/details/99/PLS


$2,950TUITION

DATES

2015

NOV 12–13 NOV 3–4

$2,950

2016

POWERING ORGANIZATIONAL AND INDIVIDUAL PERFORMANCE: LEVERAGING NEUROSCIENCE IN EXECUTIVE LEARNING

▶ GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/1026/POIP

Talent runs deep. Designed specifically for learning and development professionals charged with attracting, developing, and retaining your organization’s talent, this program will bring you a fresh perspective each year. In its debut, this two-day program will focus on new discoveries in neuroscience related to adult learning with Nobel laureate Eric Kandel, MD, as the keynote speaker. Questions about creating a culture of learning within an organization will be addressed, with specific relevance to talent and development.


Better Decisions. Learn what really motivates people and how to add more power and ease to decision making.

Creative Potential. Understand how age and memory impact learning and look for solutions in the latest research.

Community Interaction. Uncover the myths about group work and learn how to build more successful collaborations from a neuroscience perspective. WHO SHOULD

ATTEND

LEARNING AND DEVELOPMENTEXECUTIVES

5+YEARS EXPERIENCE

NEW PROGRAM



LEADERSHIP


http://www8.gsb.columbia.edu/execed/program-pages/details/1026/POIP


Opportunities are not found.

They are created.

STRATEGY• Leading Strategic Growth and Change• Creating and Executing Breakthrough Strategy• NEW PROGRAM:

Digital Business Strategy: Leading the Next-Generation Enterprise• Leading Business Change Through Analytics• Driving Strategic Impact: Mastering Strategy Consulting Skills• Strategic Intuition

A return on learning that puts you at the center of latest and greatest. Our Strategy programs immerse you in the foundations of strategy and allow you to dive into your organization’s specific real-world issues. Gain insights into identifying and capturing opportunities. See the patterns before someone else does, and turn your visions into reality. Create your own opportunities, and render average what seems cutting edge.

STRATEGY



LEADING STRATEGIC GROWTH AND CHANGE ▶ GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/42/LSGC

Drive new growth. Professor Rita Gunther McGrath, author of The End of Competitive Advantage and a world-renowned expert on strategic business development, teaches executives and senior-level participants to identify, create, and lead strategies for growth in uncertain environments.


Confident Decisions. Anticipate and proactively deflect the most common barriers to growth.

Entrepreneurial Mindset. Foster a more innovative and creative culture throughout your organization.

Competitive Advantage. Create a pipeline of ongoing growth opportunities.

Case and Development. Develop a growth strategy based on your specific organization’s needs.

$9,250TUITION

DATES

2015

OCT 26–30 MAY 9–13

$9,350

OCT 17–21

$9,350

2016


WHO SHOULD ATTEND

SENIOR-,UPPER-LEVELEXECS



STRATEGY


http://www8.gsb.columbia.edu/execed/program-pages/details/42/LSGC


CREATING AND EXECUTING BREAKTHROUGH STRATEGY

▶ GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/81/CEBS

Hone your competitive edge. Over six days, you will learn from Professor Willie Pietersen, former Fortune 500 CEO. His unique and comprehensive framework, which has been battle-tested by companies globally, will guide you through the different steps of the strategic process, from ideation to implementation. Each participant brings a pressing issue that becomes the foundation for a personal case study.


Situation Analysis. Learn to conduct a situation analysis to gain insights into the external environment and your company’s own realities.

Mastering Change. Improve your ability to foresee change and its implications.

Superior Value. Create a winning proposition that differentiates your organization and provides superior value for your customers and shareholders.

Real-World Strategy. Develop a personal case that creates and defines a strategy for your organization.

$10,450TUITION

DATES

2015

NOV 8–13 JUNE 5–10

$10,550

NOV 6–11

$10,550

2016


WHO SHOULD ATTEND

ALL EXECS

ALLYEARS EXPERIENCE


STRATEGY


http://www8.gsb.columbia.edu/execed/program-pages/details/81/CEBS


DIGITAL BUSINESS STRATEGY: LEADING THE NEXT-GENERATION ENTERPRISE

▶ GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/887/DBS

Rethinking business around digital. Organizations need leaders who can think strategically and harness each wave of digital change. This program will demonstrate that every business today is really a digital business; it also will help you see how you can develop strategies to create value for customers and new opportunities for your organization.


Test and Learn.Understand how to develop a company culture where people are willing to test small and iterate for potentially big results.

Disruptive Thinking.Study the ways in which skills, roles, and processes may all need to change when a business embraces digital transformation, and how to execute this change.

Data Driven.Discover how analytics and customer data can become a guiding force to drive you to innovate and make smarter decisions.

Startup Smarts.Learn how to apply an entrepreneurial mindset to a business of any size.

NEW PROGRAM

TUITION

DATES NOV 16–18

$5,950

2015


WHO SHOULD ATTEND

MID-,UPPER-LEVELEXECS

ALLYEARS EXPERIENCE

APR 11–13

$5,980

2016

NOV 14–16

$5,980


STRATEGY


http://www8.gsb.columbia.edu/execed/program-pages/details/887/DBS


LEADING BUSINESS CHANGE THROUGH ANALYTICSIN PARTNERSHIP WITH THE SCHOOL OF CONTINUING EDUCATION AT COLUMBIA UNIVERSITY

▶ GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/829/LBCTA

Analytics for effective business decisions. Leading Business Change Through Analytics integrates world and business trends, digital technology, innovation, strategy creation, and business models to drive true business transformation.


Seeing Is Believing. Learn how to visualize data effectively for better decision making.

Concrete Learning. Examine practical business applications of analytics along with higher-level concepts.

Personal Skills.In addition to understanding analytics, see how personal skills, such as conflict management, are really the drivers of success.

In Context.Discover how an organization’s culture, design, and tolerance for experimentation also influence its strategic direction.

$5,950TUITION

DATES

2015

APR 19–21

$5,980

OCT 19–21

$5,980

2016


WHO SHOULD ATTEND

ALL EXECS

ALLYEARS EXPERIENCE

OCT 22–24


STRATEGY


http://www8.gsb.columbia.edu/execed/program-pages/details/829/LBCTA



DRIVING STRATEGIC IMPACT: MASTERING STRATEGY CONSULTING SKILLS

▶ GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/133/DSI

Think like a consultant. Concrete, time-tested tools used by top-tier strategy consulting firms give managers the ability to analyze and resolve strategic problems and systematically address high-priority business issues.


Strategic Alignment. Learn how to gain organizational buy-in.

Core Needs. Discover how to execute a strategy project by defining the scope and directing problem solving.

Articulating Vision. Develop and communicate effective recommendations.

Five Phases of Strategy. Learn best practices and targeted approaches based on real-life cases.

Hands-On Practice and Real-Time Feedback. Become more confident through in-class exercises, real-life strategy cases, and a dynamic exchange between participants and faculty.

TUITION

DATES

$5,980

2016

APR 19–21


WHO SHOULD ATTEND


5+YEARS EXPERIENCE


STRATEGY


http://www8.gsb.columbia.edu/execed/program-pages/details/133/DSI


STRATEGIC INTUITION ▶ GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/91/SI

Visions become reality. Exclusive to Columbia Business School Executive Education, and based on William Duggan’s acclaimed series of books, Strategic Intuition offers breakthrough ideas, methods, and tools for generating creative, strategic insights. “The flash of insight” opens eyes and opportunities.


Harnessing Intuition. Learn the four key steps to making strategic intuition happen with ease.

Scientific Ideation. Understand the science of how creative ideas actually occur in practice.

Insight Matrix. Apply strategic intuition to any strategic or creative problem through the Insight Matrix for individuals and teams—a tool exclusive to the program.

Organizational Strategy. Discover 10 lessons of strategic intuition that can benefit company culture.


TUITION

DATES

$3,550

2016

JUNE 8–9


WHO SHOULD ATTEND

ALL EXECS

ALLYEARS EXPERIENCE


STRATEGY


http://www8.gsb.columbia.edu/execed/program-pages/details/91/SI


An investment in growth—without risk.

“ It is important to remember that security trading is a zero-sum game. For every buyer there is a seller, and the future will prove one of them to have made a mistake.”Bruce Greenwald Robert Heilbrunn Professor of Finance and Asset Management Faculty Director, Value Investing and Family Wealth Management

FINANCE• Value Investing• Family Wealth Management• Finance and Accounting for the

Nonfinancial Executive• NEW PROGRAM:

Financial Analysis and Valuation for Strategic Decision Making

A return on learning of unsurpassed strategic value. There is no comparison when it comes to Columbia Business School Executive Education’s Finance programs. The return on investment is immediate and lasting. Value investing, corporate financial analysis, accounting, and portfolio management bring deeper understanding of professional and personal finance strategies.

FINANCE



VALUE INVESTING ▶ GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/61/VI

Learn what top investors know. Value Investing is not just a course, it’s a concept that was developed here at Columbia Business School. Participants learn how to use limited data to select investments. Our case-study approach demonstrates how to estimate investment risk more precisely and help improve the management of a value portfolio.


Data Utilization. Learn a unique method of fully exploiting available data for making investments.

Systematic Valuation. Understand proven techniques that were first taught by Benjamin Graham and David Dodd at Columbia Business School, as detailed in their legendary book, Security Analysis.

Growth and Risk. Strengthen your ability to evaluate growth and risk for successful investing.

Precision Portfolio Management. Estimate investment risk with more confidence.

TUITION

DATES

$6,950

2015

DEC 8–10 JUNE 21–23

$7,150

DEC 6–8

$7,150

2016


WHO SHOULD ATTEND

ALL EXECS

ALLYEARS EXPERIENCE


FINANCE


http://www8.gsb.columbia.edu/execed/program-pages/details/61/VI


FAMILY WEALTH MANAGEMENT ▶ GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/104/FWM

For a more secure portfolio. Be where it all started. The Family Wealth Management program leverages Columbia’s legacy in value investing and teaches sophisticated investment analysis, including manager selection and risk management—providing individuals with the framework to make complex wealth management decisions with greater confidence.


Sound Investing. Learn the framework for value investing.

Investing Managers. Discover the key considerations when selecting investment managers and family advisors.

Risk Management.Determine the best risk-management techniques for a value investing–based wealth management strategy at the family-office level.

Structural Investing. Learn about taxes and structural considerations that impact your financial planning.

Prospective Companies. Understand the value process for investing in growth companies.

$10,500TUITION

DATES

2016

MAY 9–12


WHO SHOULD ATTEND

20M+ INVESTABLE ASSETS

FAMILY MEMBERS & INDIVIDUALS WITH COMPLEXPORTFOLIOS


FINANCE


http://www8.gsb.columbia.edu/execed/program-pages/details/104/FWM


FINANCE AND ACCOUNTING FOR THE NONFINANCIAL EXECUTIVE

▶ GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/73/FANE

Become fluent in finance. The program blends crucial financial principles with practical applications. A unique element is the corporate financial analysis, a hands-on financial breakdown of your company or a company of your choosing, led by faculty coaches. Participants emerge better equipped to make sound business decisions backed by financial reasoning.


Financial Management. Learn and apply key concepts of managerial and financial accounting.

Accounting-Speak. Understand the role of accounting in business, and master the language of finance to communicate more effectively with managers and accountants.

Corporate Financial Analysis. Receive faculty coaching on your own corporate financial analysis.

Financial Impact. Evaluate the financial implications of any business decision.

$9,250TUITION

DATES

2015

AUG 31–SEPT 4 NOV 30–DEC 4

$9,250

JUNE 20–24

$9,250

SEPT 19–23

$9,250

2016

DEC 5–9

$9,250$9,250

APR 4–8


WHO SHOULD ATTEND

ALL EXECS

ALLYEARS EXPERIENCE


FINANCE


http://www8.gsb.columbia.edu/execed/program-pages/details/73/FANEgsb.columbia.edu/execed/program-pages/details/73/FANE


FINANCIAL ANALYSIS AND VALUATION FOR STRATEGIC DECISION MAKING

▶ GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/1028/FAV

A deep dive into finance. To understand the strategic factors that generate value in a company, executives need extensive knowledge of finance. This program will help you assess the value of strategic decisions by providing a broader understanding of finance and the interaction between business strategy and financial strategy.


Make a Statement.See more clearly how business decisions are reflected in an organization’s financial statements.

Value Added.Learn how to value companies, businesses, and investment projects and discover what impacts a company’s value.

Risk Management.With a deeper understanding of finance, become more comfortable evaluating and managing risk.

Strategic Moves.Learn how to assess the value of potential mergers, acquisitions, and strategic alliances.

NEW PROGRAM

$5,980TUITION

DATES

2016

JUNE 27–29


WHO SHOULD ATTEND

SENIOR-,UPPER-LEVELEXECS


DEC 13–15

$5,980$5,950

2015

DEC 7–9


FINANCE


http://www8.gsb.columbia.edu/execed/program-pages/details/1028/FAV


Ignite the conversation.

MARKETING PROGRAMS• Brand Leadership: Strategy, Management, and Performance • Business-to-Business Marketing Strategy• Digital Marketing Strategy• Digital Marketing Strategy II• Digital Marketing Strategy Week • Pricing Analytics:

The Art and Science of Profitable Growth• Innovate on Demand: Creativity as a Skill, Not a Talent • Digital Storytelling Strategy

A return on learning that builds household names.Marketing strategy is more imperative than ever before. New ways of thinking and new approaches are needed to stay ahead of the competition and win market share. Our Marketing programs bring executives integrated intuition and a tactical, disciplined approach to marketing. This is an insight- driven experience that builds leaders, brands, and legends.

MARKETING



BRAND LEADERSHIP: STRATEGY, MANAGEMENT, AND PERFORMANCE

▶ GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/697/BLSMP

Hold your brand up for the world to see. This fast-paced, three-day program is directed by the Center on Global Brand Leadership and provides executives with the knowledge, skills, and tools to connect to—and build a sustained relationship with—today’s consumers.


Brand Insight. Diagnose your brand’s strengths and weaknesses using the program’s brand audit.

Compelling Strategy.Apply the Executive Brand Leadership Model to strengthen your brand’s strategic identity and differentiate it from the competition.

Consumer Connection. Create a more compelling brand experience based on genuine customer insight.

Competitive Analysis. Learn from competitors’ successes, speed bumps, and setbacks.

TUITION

DATES

$5,950 $5,980

2015 2016

NOV 2–4 MAY 9–11 NOV 1–3

$5,980


WHO SHOULD ATTEND

MID-,UPPER- LEVELEXECS

5+YEARS EXPERIENCE


MARKETING


http://www8.gsb.columbia.edu/execed/program-pages/details/697/BLSMP


BUSINESS-TO-BUSINESS MARKETING STRATEGY ▶ GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/596/B2BMS

When your customers are corporations. This three-day program provides invaluable insights on how to achieve success when the customer is an organization, not an individual. Gain critical understanding of predictive analytics, effective pricing, and promotion strategies.


Sustainable Advantage. Discover how to build B2B brands for sustainable competitive advantage to protect your position.

Consumer Insight. Become familiar with simple analytic tools to understand customer needs and decision-making processes.

Sales Management. Learn pricing and sales force management methods useful in the B2B space.

Effective Communication. Choose the right communication channels and allocate optimal budgets to them.

TUITION $5,950 $5,980

DATES

2015 2016

OCT 27–29 MAY 23–25 OCT 26–28

$5,980


WHO SHOULD ATTEND

ALL LEVELSB2B EXECS

ALLYEARS B2B EXPERIENCE35 COLUMBIA BUSINESS SCHOOL EXECUTIVE EDUCATION

MARKETING


http://www8.gsb.columbia.edu/execed/program-pages/details/596/B2BMS


DIGITAL MARKETING STRATEGY ▶ GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/113/DMS

Standing out in the media mix. Brand and digital strategist David Rogers brings exclusive insight into how to thrive in today’s digital world and gain critical skills to plan, implement, and measure digital strategies.


Customer Connections. Gain insight into the five core customer behaviors in the digital world that are crucial to initiating and continuing consumer relationships.

Measure Marketing Success. Learn how to measure the effects of your marketing to prove a return on investment.

Integrated Insight. Integrate digital marketing with your offline strategies and traditional media.

▶ DIGITAL MARKETING AND DIGITAL MARKETING II TOGETHER IN ONE WEEK.

WHO SHOULD ATTEND


5+YEARS EXPERIENCE

$5,950TUITION


DATES SEPT 28–30 NOV 30–DEC 2

$5,950

JUNE 13–15

$5,980

SEPT 26–28

$5,980

2015 2016


MARKETING


http://www8.gsb.columbia.edu/execed/program-pages/details/113/DMS


DIGITAL MARKETING STRATEGY II ▶ GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/157/DMSII

Develop the strategic plan. A two-day, workshop-style program where executives bring their specific challenges and create a strategic digital marketing plan. Digital Marketing Strategy is a prerequisite.


Actionable Strategy. Develop an actionable plan based on your own unique business needs and link your digital marketing strategy to clear business goals.

Sustainable Advantage. Balance quick wins with more ambitious digital efforts to build a long-term connection to—and a niche in—the marketplace.

▶ DIGITAL MARKETING AND DIGITAL MARKETING II TOGETHER IN ONE WEEK.

WHO SHOULD ATTEND


5+YEARS EXPERIENCE

$3,350TUITION


DATES

2015

OCT 1–2 DEC 3–4

$3,350

JUNE 16–17

$3,550

SEPT 29–30

$3,550

2016


MARKETING


http://www8.gsb.columbia.edu/execed/program-pages/details/157/DMSII


DIGITAL MARKETING STRATEGY WEEK ▶ GSB.COLUMBIA.EDU/EXECED/DMS-WEEK

Digital Marketing and Digital Marketing II together in one week. You have the option of taking both courses at once with this five-day session.


Customer Connections. Gain insight into the five core customer behaviors in the digital world that are crucial to initiating and continuing consumer relationships.

Measure Marketing Success. Learn how to measure the effects of your marketing to prove a return on investment.

Integrated Insight. Integrate digital marketing with your offline strategies and traditional media.

Actionable Strategy. Develop an actionable plan based on your own unique business needs and link your digital marketing strategy to clear business goals.

Sustainable Advantage. Balance quick wins with more ambitious digital efforts to build a long-term connection to—and a niche in—the marketplace.

WHO SHOULD ATTEND


5+YEARS EXPERIENCE

$8,750TUITION


DATES SEPT 28–OCT 2 NOV 30–DEC 4

$8,750

JUNE 13–17

$8,950

SEPT 26–30

$8,950

2015 2016


MARKETING


http://www8.gsb.columbia.edu/execed/dms-week


PRICING ANALYTICS: THE ART AND SCIENCE OF PROFITABLE GROWTH

▶ GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/168/PA

The power of Big Data. This two-day program provides you with the know-how to use advanced analytics to develop effective pricing and promotion strategies and improve your organization’s bottom line. The focus is mainly on B2C pricing.


Promotion Strategy. Learn new ways to better link pricing and promotion decisions to strategy and execution.

Practical Pricing. See how leading academic work informs practical pricing methods.

Integrated Analytics. Apply analytics to pricing, sales, and marketing in an integrated way.

Analytic Approaches. Gain unparalleled insight into developing and targeting the right products to the right customers at the right price.

TUITION


DATES TO BE ANNOUNCED

$3,550

2016

WHO SHOULD ATTEND

ALL EXECS

ALLYEARS EXPERIENCE


MARKETING


http://www8.gsb.columbia.edu/execed/program-pages/details/168/PA


$5,950TUITION

DATES

2015

NOV 17–19 JUNE 1–3

$5,980

2016


INNOVATE ON DEMAND: CREATIVITY AS A SKILL, NOT A TALENT

▶ GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/1056/IOD

Create the next big thing. Hone your ability to innovate on demand. In this three-day program, participants learn about structured approaches to creativity and innovation, leaving with a toolkit to define the voice of both consumer and product.


Innovation Process. Ignite creativity “inside the box” with Systematic Inventive Thinking,® a process for innovation that leverages existing knowledge and resources.

New Perspective. Gain insights by seeing innovation through the lens of both product and marketplace.

Creative Culture. Reinvigorate your organization by making innovation accessible on demand.

Own “New.” Stand out in the overpopulated crowd of “new and improved.”

WHO SHOULD ATTEND


5+YEARS EXPERIENCE


MARKETING


http://www8.gsb.columbia.edu/execed/program-pages/details/1056/IOD


$1,950TUITION


DATES

2015

OCT 15

2016

DIGITAL STORYTELLING STRATEGYIN PARTNERSHIP WITH THE SCHOOL OF THE ARTS AT COLUMBIA UNIVERSITY

▶ GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/831/DSS

An immersive experience. The digital world brings customers up close and personal. Join best-selling author Frank Rose and marketing expert Paul Woolmington at the center of new media, and begin to engage customers and prospects in new and exciting ways.


Leveraging Story.Understand what digital storytelling is and how the power of a human story can be used effectively in business.

Media Savvy.Capitalize on the customer’s desire to tune out advertising messages and tune in to immersive entertainment.

Hands-On Learning.Be inspired by the material while practicing the methods taught in the program.

A New Reality.Discover how to build stories so that people want to step into and experience them.

WHO SHOULD ATTEND

ALL EXECS

ALLYEARS EXPERIENCE

TO BE ANNOUNCED

$1,950


MARKETING


http://www8.gsb.columbia.edu/execed/program-pages/details/831/DSS


Time is a limited resource. Success isn’t.

ONLINE PROGRAMS• Personal Leadership• Driving Strategic Impact• NEW PROGRAM:

Strategic Intuition (Parts 1 and 2): From Mind to Method to Action

• NEW PROGRAM: Media Platforms and Content: Navigating Today’s Media Landscape

A return on learning without having to leave home.There is no scheduling conflict when it comes to advancement. These are not just online courses. This is technology putting you at the center of business. Meeting professionals where they are and connecting them with thought leadership, diverse talent, and a vast community of leaders. You’ll obtain strategic and global leadership essentials, participate in live sessions with faculty members, and have the opportunity to network with other participants.

ONLINE



PERSONAL LEADERSHIPIN PARTNERSHIP WITH, AND DELIVERED BY, THE INSTITUTE FOR PERSONAL LEADERSHIP

▶ GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/128/PLO

Master your inner environment. Based on research in psychology, neuroscience, and cognitive behavioral therapy, this program provides powerful personal improvement insights delivered on a flexible learning schedule.


Personal Insight. Take an anytime, anywhere journey and learn what impact your inner environment has on your success.

Pillars of Leadership. Learn the Five Pillars of Personal Leadership: purpose, wisdom, self-awareness, love, and growth.

Your Internal Environment. Understand and direct your internal goals, motivations, mindsets, and emotions.

One-on-One Coaching. Add optional coaching sessions and an online Q&A for your Personal Leadership questions.

$1,989

2015 2016

TO BE ANNOUNCED

$1,989TUITION

DATES SEPT 23–DEC 16

Dates and prices are subject to change.

WHO SHOULD ATTEND

ALL EXECS

ALLYEARS EXPERIENCE


ONLINE


http://www8.gsb.columbia.edu/execed/program-pages/details/128/PLO


DRIVING STRATEGIC IMPACTIN PARTNERSHIP WITH, AND DELIVERED BY, THE INSTITUTE FOR PERSONAL LEADERSHIP

▶ GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/141/DSIO

Think like a consultant. Delivered in a flexible learning format, this program delivers concrete, time-tested tools used by top-tier strategy consulting firms to bring managers the ability to analyze and resolve strategic problems and systematically address high-priority business issues.


Core Needs. Learn how to execute a strategy project by defining the scope and directing problem solving.

Leadership Insight. Gain powerful new insights on how to become a trusted advisor.

Strategic Management. Walk away with a toolbox for structured problem solving, strategy project management, communication, and trust building.

Global Networking. Build connections and collaborate with participants from around the world.

TUITION

DATESDates and prices are subject to change.

WHO SHOULD ATTEND

ALL EXECS

ALLYEARS EXPERIENCE

$1,989

2015 2016

TO BE ANNOUNCED

$1,989

SEPT 30–DEC 23


ONLINE


http://www8.gsb.columbia.edu/execed/program-pages/details/141/DSIO


TUITION

DATES: PART 2

DATES: PART 1

OCT 5–NOV 9

NOV 23–DEC 28

JAN 11–FEB 15

MAR 7–APR 11

2015 2016

$1,989 $1,989

STRATEGIC INTUITION (PARTS 1 AND 2): FROM MIND TO METHOD TO ACTION

▶ GSB.COLUMBIA.EDU/EXECED/PROGRAM/SIO

Insight leads to innovation. Exclusive to Columbia Business School Executive Education, Strategic Intuition (Online): From Mind to Method to Action offers breakthrough ideas, methods, and tools for generating strategic insights in two parts. Part 1 is based on William Duggan’s acclaimed series of books and demonstrates how to enhance and systematize the idea-generation process. Part 2 allows you to create an innovation model that generates results. (Part 1 is a prerequisite for Part 2.)


Visualizing Connections.Choose the right combination of ideas to reach the goals you have set for yourself and for your organization.

Breakthrough Solutions.Uncover the steps needed to achieve greatness and see that high achievement is within the grasp of all human beings—including you.

Learn from Others.Search out examples from history far and wide, instead of only the shelves of your own experience, to capture new creative ideas.

NEW PROGRAM


WHO SHOULD ATTEND

ALL EXECS

ALLYEARS EXPERIENCE

NEW PROGRAM

APR 25–MAY 30

$1,989


ONLINE


http://www8.gsb.columbia.edu/execed/program/sio


MEDIA PLATFORMS AND CONTENT: NAVIGATING TODAY’S MEDIA LANDSCAPE

▶ GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/885/MPCO

Make way for new media. The media landscape is changing at lightning speed. What are the current industry dynamics and how will you continue to remain competitive in this fast-changing environment? This program will help media professionals make stronger decisions about media strategy.


Anticipating Moves.See where media has been and anticipate where it may be headed.

Social Maverick.Study the success of Facebook and learn how consumer behavior influences revenue models.

Hit-Driven Content.See examples of how an entertainment-driven culture has made a significant impact on all forms of media and how your company measures up.

Searching for Advantage.Learn from Google’s business model and, consequently, its competitive strength, and discover how other media companies might emulate it.

TUITION

DATES

$1,989

2015


$1,989

2016

WHO SHOULD ATTEND


ALLYEARS EXPERIENCE

NEW PROGRAM

TO BE ANNOUNCEDTO BE ANNOUNCED


ONLINE


http://www8.gsb.columbia.edu/execed/program-pages/details/885/MPCO


Behind every great cause is a great leader.

PROGRAMS IN SOCIAL ENTERPRISE

• Senior Leaders Program for Nonprofit Professionals• Developing Leaders Program for Nonprofit Professionals

A return on learning that makes a world of change.Here we provide the means for the cause. Nonprofit organizations face greater complexity today than ever before, with even more limited financial resources. Strategic leadership is vital. Give your nonprofit more—more impact, more cross-functional planning, more reach.




SENIOR LEADERS PROGRAM FOR NONPROFIT PROFESSIONALS

▶ GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/118/SLP

Lead your nonprofit to success. For four weeks over the course of four months, this highly interactive program teaches the core principles of leadership, strategic planning, and nonprofit management.


Cross-Functional Collaboration. Build greater capacity within your organization to better support its mission and fulfill its promise to clients.

Impact Planning. Develop an action plan based on a current organizational or individual leadership challenge and receive peer coaching.

Expand Reach. Network with fellow nonprofit leaders, share best practices, and benefit from the thought leadership of Columbia Business School faculty members.

Need and Demand. Develop a strategy for navigating today’s increasingly limited financial resources alongside a heightened demand for services.

$10,000TUITION

Includes breakfast, lunch, and all materials. Tuition assistance may be available.Dates, prices, and locations are subject to change.

DATES

2016

4 WEEKS

WHO SHOULD ATTEND

SENIOR-LEVELEXECS

10+YEARS MANAGERIAL EXPERIENCE

JAN 10–15 FEB 8–12 MAR 14–18 APR 11–15




http://www8.gsb.columbia.edu/execed/program-pages/details/118/SLP


DEVELOPING LEADERS PROGRAM FOR NONPROFIT PROFESSIONALS

▶ GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/111/DLP

Move the mission forward. Learn the essential leadership skills to support your organization’s overarching goals, including how to improve your management skills.


Leadership and Management. Learn the core management skills covered in our MBA programs, specifically tailored to nonprofit professionals.

Vision and Strategy. Develop a specific action plan to support the mission of your organization and better serve its constituents.

Conflict Management. Become a more effective leader and deal with difficult situations in a more consistent and compelling way.

Collaboration for a Cause. Create and sustain exemplary teamwork within and across programs and departments.

$5,000TUITION

Includes breakfast, lunch, and all materials. Tuition assistance may be available. Dates, prices, and locations are subject to change.

DATES

2016

MAR 20–25

WHO SHOULD ATTEND

MID- LEVELEXECS

3–5+YEARS EXPERIENCE




http://www8.gsb.columbia.edu/execed/program-pages/details/111/DLP


THE INCLUSIVE EXECUTIVE PROGRAMFewer silos. More progress. This program is a 12-month investment that gives executives the tools and mindset to create inclusive cultures that are most adept at confronting challenges, recognizing possibilities, and driving innovations. Executives will learn how to integrate global diversity, harvest multiple insights, and reach newly defined markets, consumers, and opportunities.

WOMEN IN LEADERSHIPLeadership for the 21st century. Women continue to be underrepresented in all levels of management. This program is designed with an emphasis on the development of women to become the leaders they were meant to be: better able to navigate the corporate landscape and make a tangible, measurable impact on their organizations. Offered in partnership with the Athena Center for Leadership Studies at Barnard College.

GLOBALIZATION (ONLINE): STRATEGIES FOR YOUR ENTERPRISEExpand your global knowledge. Led by Columbia Professors Bruce Greenwald and Nobel laureate Joseph Stiglitz, this program gives executives a better understanding of what has led to globalization and its effects, particularly on developing countries. This six-week online program will also explore the conduct of international economic organizations and its ramifications.

MASTERING CORPORATE ENTREPRENEURSHIP (ONLINE)Ideate. Incubate. Accelerate. Led by award-winning strategist and Columbia Business School Professor Rita McGrath, Mastering Corporate Entrepreneurship (Online) consists of three individual programs that give “intrepreneurs” the mindset to identify opportunities, incubate those opportunities, and then accelerate their launch into the marketplace.


Coming Soon



Coming Soon CONTINUED

ENTREPRENEURIAL FINANCE FOR NEW VENTURES (ONLINE)Backing the next big thing. Led by Columbia Business School Professors Glenn Hubbard, Michael Keehner, and Morten Sorensen, this program provides an overview of the fundamental principles of corporate finance and best practices for entrepreneurial finance management. The six-week online program will review the motivations and objections of both entrepreneurs and investors, exploring success factors via relevant case studies.

INNOVATION ON DEMAND (ONLINE): CREATIVITY AS A SKILL, NOT A TALENT Launching the new “New.” This program will show you how to drive innovation by generating creative solutions to the challenges of new product design and positioning. You will gain applicable techniques for innovative thinking in the business environment and accrue the tools for launching new products and bringing innovation to new product lines.

For the latest updates on programs, check gsb.columbia.edu/execed




PATHS TO EARNING YOUR CERTIFICATE ▶ GSB.COLUMBIA.EDU/EXECED/CERTIFICATES

At Columbia Business School Executive Education, we recognize the investment you’re making in your professional development. We have two ways of formally acknowledging your accomplishment.

Certificate in Business Excellence Complete 18 days of programming over four years in any or all program categories and you will receive the following Columbia Business School alumni benefits:• A 25 percent tuition benefit for you and up to four colleagues each year

for programs lasting up to seven days*• Invitations to alumni events and programs around the world• Global networking opportunities• Lifetime Columbia Business School e-mail address• Access to Columbia Business School Alumni Career Services resources• Subscriptions to all Columbia Business School alumni publications • Eligibility to join a Columbia Business School alumni club

Certificates in a Business Specialty Complete 13 days of programming, with eight of those days in one subject area, over four years or less to earn a Certificate in Management, Finance, Leadership, Marketing, Social Enterprise, or Strategy. You’ll receive the following benefits:

• A 15 percent tuition benefit on an Executive Education program lasting up to seven days, for you and up to two colleagues each year*

• Subscriptions to Columbia Business School publications*Includes all programs lasting up to seven days. Excludes Family Wealth Management.

Contact our Learning Solutions specialists to map your path to excellence: 212-854-3395, [email protected]. Visit the website for additional information.


http://www8.gsb.columbia.edu/execed/certificates


PROGRAMS FOR ORGANIZATIONS

A return on learning that is customized to your specific goals.

▶ GSB.COLUMBIA.EDU/EXECED/PROGRAMS-FOR-ORGANIZATIONS

Our Programs for Organizations are made to power your success. Partner with us, and our faculty members will work directly with you to develop a plan that responds to your company’s parameters, goals, culture, and opportunities. Explore innovative concepts that blend in-person and online solutions so that you can move your organization forward. This is not just custom-designed programming. This is unique, actionable game planning.

YOUR RETURN ON INVESTMENT

Strategic Vision.Ensure your corporate culture is aligned with your business mission.

Sustainable Leadership. Develop high-potential employees for retention and professional growth as well as succession planning.

Change Management. Manage growth, shifts in leadership, post-merger integration, and economic and marketplace change.

Entrepreneurial Thinking. Create a leading mindset and culture for growth at all levels of your organization.

Long-Term Success. Balance short-term results with long-term growth.



http://www8.gsb.columbia.edu/execed/programs-for-organizations


Future of Learning Forum 2016Each year, Columbia Business School Executive Education invites select leaders of talent and learning to engage in a dialogue and exchange ideas about the future of learning with thought leaders from academia and industry. Interested in attending? Contact Anthony Madonna, senior director of learning solutions, at [email protected] or 212-854-6016.

SELECT CLIENTS

AmBev

Center for Curatorial Leadership

China Eastern Airlines

CITIC Private Equity

Credit Suisse

Debevoise and Plimpton

Deloitte

Development Bank of Japan

Deutsche Bank

Deutsche Telekom

Ericsson

Kering

King Khalid Foundation

Novartis Oncology

Pernod Ricard USA

Société Générale

Standard Chartered Bank

Tudor Investment Corporation

Your business challenge is the subject.



“ The Advanced Management Program succeeds on many different levels. As a challenge to your intellect, it provides you with practical tools and frameworks to improve the execution of strategy in your organization. It also offers the busy executive a rare opportunity for personal reflection and development.”

Steven Quinn, Managing Director, SThree, PLC

“ The General Manager Leadership Program was excellent. It created a great opportunity for participants to strengthen their global views and lead changes in an ever-changing environment. It definitely helped me to better exercise self-leadership, which is critical for effective leaders.”

Dr. Christine Zhou, Vice President, Lilly China Oncology Business Unit

“ I took Finance and Accounting for the Nonfinancial Executive because my responsibilities were changing. I was moving from a legal capacity to an investment capacity. The course gave me the vocabulary, tools, and skill set to make that happen.”

Christoffel Krediet, Vice President, C.F. Capital Corporation

“ I would recommend the Certificate in Business Excellence to any candidate who wants to achieve personal and career success. It works fantastically well for candidates who strive for professional development but have limited time to re-enter business school on a full- or part-time basis. Candidates without formal business education will benefit from world-class professors, a diverse international peer group, and a great learning environment. Seriously, we’re talking about Columbia Business School!”

Dean Justin Blanchard, Vice President, Operations, Health Care Pharmacy

What is Columbia Business School Executive Education really like?




Our Learning Solutions SpecialistsAt Columbia Business School Executive Education, we take the time to understand your goals, challenges, and needs—and then we find the solution. We work hand-in-hand with you to select the program that works for you and your team.

CONTACT OUR LEARNING SOLUTIONS SPECIALISTS

PROGRAMS FOR INDIVIDUALS

Anthony Madonna [email protected] 212-854-6016


Matthew Harty [email protected] 212-854-1617

Liz Schultz [email protected] 212-854-7613

Alberto Cruz [email protected] 212-854-6037

PROGRAMS FOR ORGANIZATIONS

Clayton Shedd [email protected] 212-854-7154



PROGRAM POLICIES

ADMISSION QUALIFICATIONSCandidates should have managerial experience relevant to the program’s objectives as outlined in each program’s “Who Should Attend” description.

LANGUAGE REQUIREMENTSParticipants must be sufficiently fluent in English (recommended TOEIC score: 750–800) to complete assignments and participate in discussions and group work.

APPLICATIONRegister for programs at gsb.columbia.edu/execed. Once your application has been reviewed, you will receive an e-mail welcoming you to the program with a link to your invoice. All tuition and fees must be paid before the program begins.

DEADLINESQualified applicants are accepted on a first-come, first-served basis. Programs often fill quickly, so early registration is recommended.

For additional details and to read about visa requirements and cancellation policies, visit gsb.columbia.edu/execed/policies.

Put yourself at the center of game-changing today— gsb.columbia.edu/execed



Columbia Business SchoolExecutive EducationArmstrong Hall, 4th Floor2880 BroadwayNew York, NY 10025

gsb.columbia.edu/execed [email protected]

212‑854‑3395

Documents

Columbia Business School Exec Ed 2015 Catalog