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Communication in the Workplace. Ms. Smith. What is Communication?. Communication is the process of exchanging messages between a sender and receiver. In order to have communication skills, you must be able to: Listen Read Speak Write. Channels vs. Media…. - PowerPoint PPT Presentation
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Communication in the Communication in the WorkplaceWorkplace
What is Communication? Communication is the process of exchanging
messages between a sender and receiver. In order to have communication skills, you must be In order to have communication skills, you must be
able to:able to: Listen Read Speak Write
Channels vs. Media Channels are the avenues through which
messages are delivered. Ex.) Face-to-face conversations, telephone calls,
written memos, letters, reports, and e-mail. Media differs from channels in terms of how
much content they can carry, the speed in which the message is delivered, cost, accuracy, & quality of content. Ex.) Television, radio, print media, & the Internet.
Is Your Message is Clear? Feedback is a receiver’s response to a message. It allows participants to clarify the message and
make sure that all parties gave the message the same meaning. Ex.) Class activity!Ex.) Class activity!
Barriers to Communication… Are obstacles that interfere with the
understanding of a message. Ex.) What do you call a carbonated, sugary beverage
that comes in cans or bottles? Soda, pop, soda pop.
Therefore, marketing professionals need to make Therefore, marketing professionals need to make sure the language they are using is appropriate sure the language they are using is appropriate and understood by their target audience.and understood by their target audience.
One of the factors that need to be taken into account when considering communication is ability of the human brain to create meaning where, perhaps, none exists. Sometimes this is a block to communication, but it can also be a great benefit… Aoccdrnig to rscheearch at Cmabrigde Uinervtisy,
it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a ttoal mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.
Does it Matter Where You Are? Setting is the circumstance under which
communication takes place; they include: Place Time Sights Sounds
Setting can help or hinder the ability to exchange messages. Ex.) Class activity!
Speaking People use speech in marketing for:
Customer relations Presenting marketing plans Advertising
General Rules for Effective Speaking:
1.1. Show respectShow respecto In most business situations, the most important rule is
to show courtesy and respect for others.
2.2. Know the purposeKnow the purposeo Inform: be clear, concise, and to the point.o Persuade: convince a person to change a perception
in order to get them to do what you want.o Entertain: helps create a comfortable atmosphere,
build friendships, and improve customer relations.
3.3. Use your voice & nonverbal cuesUse your voice & nonverbal cueso Good tone and pace.o Use of body language and eye contact.
Speaking Formally… A good speech begins with an opening statement,
and ends with a concluding statement. In between, In between, 44 basic patterns can be used to basic patterns can be used to
structure the message:structure the message:1. Enumeration: listing items in order. (first, second,
third)2. Generalization: statements that is accepted as true
by most people. Support with evidence. (for example)3. Cause & Effect: Demonstrate that one event is the
cause of another. (therefore, consequently, as a result)4. Compare & Contrast: new concepts are explained by
showing how they are similar or unlike those listeners already know. (similarly, however, nevertheless, on the other hand)
Listening in Business
*Listening, like all skills, MUST be learned!
Listening Techniques1. Identify the purpose2. Look for a plan3. Give feedback4. Search for a common
interest5. Evaluate the message6. Listen for more than
verbal content7. Listen for a conclusion8. Take notes
Barriers to Listening for Understanding
1. Distractions: things that compete with the message for the listener’s attention. Noises Conversations Competing thoughts
2. Emotional Barriers: biases against the sender’s opinions that prevent the listener from understanding.
3. Planning a Response: occurs when a receiver of the message stops listening and instead begins to think about what to say next.
Apprentice Clip Job Interview 101 Task:
1. How did this clip display the importance of listening?2. What happened to the interviewees as a result of their
poor listening?3. What barriers to listening were being presented in this
clip?
Reading in Business
Techniques for Effective Reading
Reading skills are essential on any job; in fact, they are usually needed to get a job in the first place.
1. Know your purpose of your reading: It is helpful when reading to look for a plan, search for an
interest, and evaluate the message.
2. Read for meaning: Focus your mind Summarize as you read Make connections Form mental pictures Beware of jargon
Subliminal Messages in Top Company Logo's
Writing People in marketing use writing
for: SWOT Analysis Marketing Plans Packaging Advertising
When Writing…1. Know your audience2. Know your purpose3. Know your subject Writing style differs from industry to industry, Writing style differs from industry to industry,
therefore it is important to:therefore it is important to: Use Language Effectively: translate your ideas and
feelings into language that makes sense to reader. Organize Your Thoughts: construct your message
in 3 parts- an opening paragraph, persuasive body, and concluding paragraph.
Activity Time!!!o With Thanksgiving now behind us, we
are full swing into the holiday season! o That being said…and using your
powers of persuasion and creative writing, you and your partner(s) are to write AND perform a musical jingle for the product you “pitched” to the class.
o In order to receive credit for this activity, the jingle MUST be at least 1 minute in length! ALL groups will perform their jingle in front of the class.
o Good Luck!
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