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Communications Funding and Partnership Opportunities for QSSBs in USB’s FY13 August 28, 2012. Communications & The New USB Structure. Communications Committee goes away Unallocated and unspent funds back to the board - PowerPoint PPT Presentation
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Communications Funding and Partnership
Opportunities for QSSBs in USB’s FY13
August 28, 2012
Communications & The New USB Structure
Communications Committee goes away– Unallocated and unspent funds back to the board– Feb. 2011, Committee discusses large carryover,
makes decision to solicit ideas and invest
Communications now a USB target area– Spread throughout Action Teams– QSSB communications partnerships still vital
USB Communications Budget, 2008-2013Total Budget & QSSB Support Budget
Tactics Not Funded
QSSB First Purchaser Partnership
Clean Cities Biodiesel/Bioheat Communications Reimbursement
Program
QSSB Beyond the Bean Inserts
QSSB Communications Evaluation Support
Interactive Tradeshow Games
• Commodity Prices Mobile Marketing • CommonGround Video Production
• QSSB Office Visits
• USB Sponsorship of ASA’s REAP Tour
Tactics Funded at a Reduced Level
• Beyond the Bean • Beyond the Bean Special Issue
Tradeshow Premiums, Literature & Booth
Promotional Materials & Collateral
QSSB Newsletter Creation and Distribution
Media Co-op
Reimbursement Program
CommonGround State Support
QSSB Land Grant University Technology and Information
Transfer
QSSB Tradeshow Partnership
Partnership Programs
• Media Co-op• Reimbursement Program• CommonGround State Support• Land Grant University Technology and
Information Transfer• Tradeshow Partnership Program
Funding Options
1. $12,000 to $13,000 per program- Based on current # of participants- What happens if more QSSBs apply?
2. About $25,000 each for two programs only- Encouraged to apply for all, and prioritize
3. Complete competitive process
Timeline
Application Process
• Get started now!• Application tips
Next Steps
• Send survey monkey link• State Weekly Email calendar updated with
application dates
Funded Tactics
OEM and Soy Biodiesel Partnerships
Beyond the Elevator Campaign
• Funded– Print– Radio– Web – TV (national)
• Did not Get funded– Advertorials in QSSB Publications– Direct Mail– Out of Home– TV (local)
• USB Database Management System
• USB Co-Sponsorship of Soy Stats
• CommonGround Publicity and Media/Influencer Relations
• Freedom to Operate Farmer & Influencer Education
High Oleic Awareness Campaign
• Sustainability Issues Management
• Transportation Infrastructure Issues Management
QSSB Communications Support and Requests
QSSB Web and Social Media Support
QSSB Support Materials
• Influencer Tradeshows
• USB Info Bureau
State Weekly Email
• QSSB Roundtables and Resources
• Checkoff Communicators Forum
• USB Reports and Board Meeting Wrap-Ups
USB Directory
• Director and Staff Training Opportunities
• Quarterly Director and State Mailings
Thank you for your partnership!
Karen Pfautsch [email protected] Scramlin [email protected]
Join the September 6 Webinar:USB’s New Digital Strategy: How QSSBs can fit in