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PRESENTED BY,

SUBHASH CHANDRA SHAW

ROLL- 11004

MKT+I.B

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INTRODUCTION

Wedding is in fact one of the most special days in the lives of thepeople. It needs a lot of thinking and planning to coordinate thewhole occasion in a very nice manner. Often planning out a weddingceremony is a very confusing task that starts from the preparation ofthe guests' lists and ends at the final wedding ceremony. Many

people these days are going in for some expert advice related towedding planning .Wedding is a celebration of rituals , love and relationships. It is oneof the most memorable and beautiful moments of ones life. Our contemporary world of nuclear families would certainly find itexcruciating to plan and execute an event , and when it comes towedding all hell breaks, loose and hence quite obviously there is aneed for WEDDING PLANNER.

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EXECUTIVE SUMMARY

In todays complex world, setting up a successfulventure is indeed not an easy task. It is really verydifficult to find a business that has minimum risk, and

at the same time provides a steady return over aperiod of time.The requirements of funds for this business plan isvery low, as it depends on our customers that whatand how much they are willing to invest in theirwedding.

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AN OVERVIEW OF THE BUSINESS:

SHUBH VIVAH is concerned with the planning andorganising the ceremonies of a marriage. I havechosen this particular topic because marriages will

take place at all period of time, whether in a boomor a recession periodNowadays people are very busy in their scheduledlife. They are not able to enjoy during marriageceremonies because they have lots of work to doand the arrangement are also not done properly

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My business analysis also revealed the following factsregarding the scope of SHUBH VIVAH .

Average numbers of days a wedding per year:-No. of peak months 8 monthsNo. of off seasons months 4 month

No. of contracts average expected 7-10

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KEY CHARACTERISTICS OF THEBUSINESS

CONSUMER TRENDS: According to our survey we founded three different

status of people in Pune marketCLASS

EXPECTED BUDGET EXPECTED CONTRACTS

Lower class people 3-5 lakh 2-3

Middle class 5-11 lakh 4-5

Upper class 11 and Above 7-10

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SOCIAL AND POLITICALCONSIDERATIONS:

EMPLOYMENT GENERATION:UTILISATION OF LOCAL MARKETSTANDARD OF LIVINGWELFARE OF THE SOCIETY

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THE BUSINESS

BIO DATA OF THE ENTREPRENEUR

INITIALLY THE COMPANY CONSIST OF 5 MEMBERBUT AS PER THE NEED IT WILL EXPAND

NAME D.O.B QUALIFICATION SPECIALISATION

SUBHASHCHANDRA SHAW

02/04/1989 PGDM MARKETING

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LOCATION AND SITE

SHUBH VIVAH the wedding planner agency islocated at Deccan corner near KFC. The area ofthe shop is 18 12 sqft. On a rent basis ,for which I

have given 5,00,000 as a security money with a15,000 rent per month.

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MAJOR ACTIVITIES

CaterersLightningMusic &DJPhotos and videosFashion DesigningShoppingDecorationPackagingTent

AccomodationTransportationMaintainance & ServicesOther Micellaneous Activities

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THE PROCESS OF WEDDINGPLANNING

Going through the budget and timetablePreparing the guest list.Preparing for the receptionThe last and the most important step of planning awedding is the coordination of whole marriageceremonies.

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CLASSIFICATION OF CEREMONIES

Engagement ceremony

Tilak ceremonyMehendi ceremonySangeet ceremony

Haldi ceremony

Baraat

Var malaMandapFeast

Dance party

PRE WEDDING FUNCTIONS : WEDDING FUNCTIONS:

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Vidai ceremony

Reception partyMiscellaneousHoneymoon

Hindu wedding

Muslim weddingChristian wedding

POST WEDDING FUNCTIONSwe specialise on some of themlike:

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WEDDING THEME

Flower themeBalloon themeLights & Music themeRibbons &Nets themeRoyal themeCultural themeRose theme

Colour weddingStar themeShower themeHistorical periodthemeFantasy theme

Any others

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These theme wedding can be divided into three megaplans which we provide to our customers i.e.SilverGoldNormal.

Silver and the Golden plans are the two plans in whichwe give the silver and golden touch to the wholewedding ceremonies. In normal plan we just normally

decorate the things as per requirements of ourcustomers. Silver and Golden plan is more expensive ascompared to Normal plan.

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SWOT ANALYSIS

WEAKNESS:

Less past experienceLack of trust of the

customer

Close market in Pune

THREATS:

New competitors are growing atlargeFrom reputed player in the same

fieldMarket saturation

STRENGTH:Less InvestmentLow riskFew CompetitorsPool of talentSpecialised workers

OPPORTUNITY:

High profit margin

Can explore at new market location

Opportunity for doing businessoutside Pune

Rapid growth is possible

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MARKETING

Well be offering our business into variouscollaborations with certain organisations as it is not onlyfinancially feasible but also very effective in other

aspects.To enter into the market, 1 st step that well take is, wellconsult our relatives, friends, near and dear onesThe idea of WEDDING PLANNER is very new. Herethe organisation that have already been set up, areEVENT MANAGER. So we can easily flourish ourbusiness in Pune and this is our Marketing Strategy.

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CUSTOMER RELATIONSHIPMANAGEMENT (CRM): CRM practices would include:

Greetings on Wedding Occasions.

Gifts to valuable customer.

Cards customers on birthday and special occasionswith an attractive offer to the customers for specialoccasion in the restaurant.

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TARGET MARGET

Before targeting our market, we segmented ourmarket into 3 different groups. They are:-Low status peopleMiddle status peopleHigh status people

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MAJOR FACTORS:

Some of the major factors for our business are asfollows:-Availability of resources.Transport facility for the customer.Suitable location for the business to be set up.Availability of skilled, semi-skilled and unskilled

labour.Easily available advertisement facility.

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ADVERTISEMENT AND PROMOTION:

HoardingPamphletsRelativesWindow platesPrinting and mediaInternet.Poster

RadioVisual mediaNewspaper and magzines.

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CONCLUSION

It enabled me to understand various aspects of theCustomer Relationship Management program toestablish a better environment between thecustomer and the organization.The interaction with customer and different dealerswere very interesting and it helped us consolidateour theoretical knowledge with our practical

experience.This practical experience has helped us onimproving our personal attributes also.

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THANK YOU

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ANYQUESTIONS