Company review by:

Alexandra Mezhenina Vladimir FedotovYaroslav Pavlov

MILESTONESMILESTONES1977 Software Development Laboratories is founded by Larry Ellison, Bob Miner, Ed Oates.1986 Innovation, expansion and success. Stock offering on the NASDAQ exchange.1990 An innovative, entrepreneurial company with thousands of developers and billions of dollars at its disposal. 2000s Gold standard for data-base technology and applications in enterprises throughout the world.

Oracle productsOracle productsand servicesand services

• Oracle Database• Oracle Applications• Oracle Fusion Middleware• Oracle Services

What kind of business What kind of business model does Oracle use? model does Oracle use?

• Software developer – complete cycle;• Open innovation;• Strategic acquisitions.

What are core What are core competences competences

of the company?of the company?

• Technology expertise• Integration • Promotion of the company’s products as a number one in the industry • Prediction

What is the core tenet of What is the core tenet of Oracle’s strategy to Oracle’s strategy to

dominate the field of dominate the field of databases?databases?

• Product: complete, open and integrated• Short release cycle • From database management to database effective implementation

CompetitorsCompetitors

Product category Products Competitors (company+product) About

Data Bases ORACLE DBMS

Microsoft: Microsoft SQL Server  IBM: IBM DB2  

Sybase: Adaptive Server Enterprise  

File Maker (Apple Inc): FileMaker  

ERPORACLE eBusiness Suite

Sap: SAP Business Suite  

Microsoft: Microsoft Dynamics  

Infor Global Solutions: Infor ERP low Cost

Net Suite: NetSuite ERP on DemandIFS AB: IFS Applications  

Hansa World: HansaWorld Enterprise  

IBM: Maximoindustry solutions

local competitors  

Application Server

ORACLE Application Server 10g

IBM: WebSphere Application Server and other solutions  Apache Software Foundation: Geronimo Application Server open source

Sun Microsystems: GlassFish open source

Red Hat: Jboss open source

Zope Corp.: ZOPE open source

Business analytics

ORACLE Business Intelligence

IBM: Cognos 8 BI SOASAS:SAS System  SAP: Hyperion, SEM  

EnvironmentOracle Fusion Middleware

IBM WebSphere  

Microsoft environment solutions  

COMPETITORSCOMPETITORS

IBMIBMMSMSOracleOracle

Social responsibilitySocial responsibilityOracle in actionOracle in action

•Promote open standards•Reduce waste•Oracle Education Foundation•Oracle Academy•Help nature conservancy

Thank you!Thank you!

Questions?