Components of a Business Model 2

8/3/2019 Components of a Business Model 2

1/28

42543039841,:830884/0

3,5907005470/9480574507908419039073099,9.4:/97,381472

90.425099;0,3/8.,5032,33/:89708%06:089433484.,3,

172 9,0 ,/;,39,0 41 9080 574507908 94 ,3 ,3/ 2,39,3 , .425099;0

,/;,39,0%,984.,3,172:8090390730994-0247057419,-09,3

98.4250994784;07904390724,1725,38942,02430439072

:839039073098/09,0/3983907309-:8308824/0398.,59070

0547090.42543039841,33907309-:8308824/0,3/903,08-09003

9080.4254303980-039,/01394341-:8308824/080

903 0,230 90 .425430398 41 , -:83088 24/0 ,3/ 90 3,08 -09003

9025,35,79.:,7,990394394907404190574507908419039073099,9005470/3,5907%0/3,2.841-:8308824/08,3/907,557,8,

-0/8.:880/3,5907

%#%&$$$

,.1729,90549890390730984:/,;0,33907309-:8308824/04

95,38 942,02430439072:83903907309%8 8, 809413907309

,3/ 343390730970,90/ ,.9;9085,330/ 47 0;4;39,9 ,48 , 172 94

2,0 2430 :83 90 3907309 ,3/ 94 005 90 2430 .423 1 0

1472:,90/ , 1728 -:83088 24/0 ;08 9 , .425099;0 ,/;,39,0 3 98

3/:89703,-390172940,7370,9075741989,398.4250994780907

25.94705.93,1728,.9438,-:8308824/084:/3.:/0,38078

94,3:2-07416:089438%0574198909403907,9;,:09441107.:8942078

..:894207894574;/090;,:09449457.090;,:0494.,70

1479,9897,900894:3/079,03574;/390;,:0494574;/09,9

;,:0 800:70 ,3/4 94 8:89,3 ,3,/;,39,0 1742574;/3 90

;,:03807390806:089438039,8,3:3/0789,3/3419017283/:897

,3/900/7;07841;,:039,93/:897.:8942078,3/,990;,:090

,.9;9089,9:3/077//0;073;,:0949080.:89420789025,.941 90

390730943903/:897,3/9080,.9;908,3/901728/893.9;03088,3/


2/28

4 -089 94 0549 9 %0 172 .,3 -0 , 8:5507 94 90 3907309 , 807;.0

574;/0793903907309317,897:.9:7047,:807

!%$$

#,943,0147425430398

0,908024/08,70/1107039,3/807;090743078090,;0430

933.42243%0,70/0830/942,0243014790743078439072

#,907 9,3 97 9403:207,90 90 3:2074:8 ,3/ .,33-:8308824/08 3

/1107039 3/:89708 0 05470 9480 0020398 9,9 ,70 .42243 94 ,

-:8308824/08,3/43.2,324307089847,12940052,3

2430 9 2:89 005 411073 .:8942078 842093 9,9 90 ;,:0 ,3/ 9,9

.425099478.,334941107 :894207;,:0.,39,090147241/1107039,90/47407.489574/:.98$:.,1722:89,849,70990792,7098020398

9 574/:.98 47 807;.08 9,9 ,;0 90 ,557457,90 ;,:0 2 83.0 349 ,

.:894207;,:0820,39147,.:8942078%,982,709,3/574/:.98.450,70

,8425479,39110739079.:89420789079;,:08435,794190

06:,943%0122:8957.0902574507%441107;,:094.:89420781728

2:89507147290,.9;9089,9:3/075390;,:0

%080,.9;9082:89-0.,770/4:947 25020390/-504504,;094-0

2,3,0/040 9080 3/;/:,8,3/ 938507147290 ;,:0 ,//3

,.9;9088,10.94341908:50747941907.,5,-908 42:.41,

.425099;0 ,/;,39,0 90 ,;0 8 , 1:3.943 41 90 /893.9;03088 41 90

.,5,-9081903,172,824709,343070;03:084:7.0,3/84:/9,0,

84:7.08394.438/07,943,89/0./08,9;,:09441107.:8942078494

57.09,9,.9;908945071472,3/84430.43.0;0/-:8308824/0

9,9080.425430398.,3-057419,-03.0,17289,7982,32430

40;07.425099478:8:,,39,50.04190,.94317398:.,3

,/;,39,02:89,84477,-4:98:89,3,-94157419892:8913/,894

0052,3243092:8913/,894709,398.425099;0,/;,39,098

57419890,3/.489897:.9:708,845,.79.,7408


3/28

%,-08:22,70884206:0894389,9,17284:/,89801,9,9208

,-4:998-:8308824/030307,,3/3907309-:8308824/0835,79.:,7

!#%$%

12857419890,808,3,59078984.,9433,;,:0.431

:7,943 ;8,;8 98 8:55078 .:8942078 7;,8 549039, 30 0397,398

.42502039478 ,3/ 8:-899:908 3 90 .,80 41 90 3907309 147 0,250

17385489430/90280;08,83907309$07;.0!74;/078$!8-,.-430

8:55078 .439039 8:55078 30947 574;/078 30947 317,897:.9:70

574;/07830947:99574;/078,55.,9438807;.0574;/078$!8

4330 .439039574;/078 47 :8078 41 90 3907309 8:. ,8 4330 -74078

4330 709,078 4330 2,7092,078 -:8308894-:83088 0.,308-:8308894.438:207.438:20794.438:207,3/

8443133857419890/0907230890.425099;057088:70817427;,8

8:55078 .:8942078 549039, 30 0397,398 .42502039478 ,3/

8:-899:90857419 890 88,/ 94-0,997,.9;01 90 57088:70 00790/ -

.425099;0147.0884,3/:3,997,.9;049078098,1:3.9434190

950413/:897 3.9057419 890,5503894-04.,90/,3/41 90

95041897,905:78:0/-90172$4203/:89708,70-9073,9:70

2470 ,997,.9;0 9,3 49078 3 147 0,250 -03 , 8:5507 94

317,897:.9:70 128 ,8 2470 ,997,.9;0 9,3 -03 ,3 4330 709,07

17285741989025,.9847825,.90/-9095041;,:09,990173

41107890.:8942078020399,99.,35:78:09057.089,99.,70898

84:7.084170;03:0890,.9;9089,99.44808945071298.,5,-908

492502039898-:8308824/048:89,3,-098-:8308824/0

8 ,3/ 98 .489 897:.9:70 4.,93 3 ,3 :3,997,.9;0 890, 890 070

.425099;0 147.08 ,70 897432,08 9 2470 /11.:9 94 .:9;,90 ,3/

00.:90 , 333 -:83088 24/0 728 9,9 ,70 4.,90/ 3 8:. , 890

4:/ ,;0 , 2470 /11.:9 920 -03 57419,-0 :8942078 9

-,7,335407.,3097,.90757.0847-099076:,9574/:.981742


4/28

5741989013389070-31:03.3-499057.3897,90089,91728.,3

5:78:0 ,3/ 90 950 41 .:894207 ;,:0 90 .,3 41107 $:55078 9

-,7,335407.,3147.01728949,04076:,935:98475,07

57.08 147 90 35:98 9,9 90-:174290808:55078..0593 407

6:,9 35:98 .,370/:.090 0;041.:894207 ;,:0 9,9128.,341107

3.70,80907 .489 47074/0 907 -7,3/3,20705:9,943!,32470 147

35:983.70,808.48987;,72,3.70,80.489883.017382,,;0

941470,250,/;0798094/1107039,9090280;083.70,80/7;,72,

147.0 128 4:9 41 .079,32,709 8020398 94 3.0 2,7098 9 2, ,84

31:03.0.,.9;908,17250714728470,25013382,/0./0

94 4.,90 2,3:1,.9:73 3 .49708 9 407 2,3:1,.9:73 .4898110.9;0 070 , 172 4.,908 3 ,3 334;,943 ;,:0 .431:7,943

31:03.0847831:03.0/-90.:894207;,:09,9941107890.:894207

8020399,9 95:78:08 9057.08 9,9 9.,708 98 84:7.084170;03:08

90,.9;9089,99.44808945071298.,5,-9084925020398

98 -:83088 24/0 4 8:89,3,-0 98 -:83088 24/0 8 ,3/ 98 .489

897:.9:70 8 0 05470 3 ,5907 90 3907309 89,3/8 94 ,907 90

70,9;0-,7,3354894332,33/:89708

&$%#'&

:89420784:/-:,574/:.91742,17243190574/:.9411078902

8420939,9.425099478574/:.98/4349%884209347.:894207

;,:0.,39,090147341/1107039,90/474.489574/:.98807;.08

1107039,943

574/:.9 8/1107039,90/ 1.:8942078 507.0;0 9 94 ,;0 842093 41

;,:09,94907574/:.98/4349,;0173.,3/1%07039,9098574/:.98

309/1107039,8574/:.910,9:7089234.,943807;.0574/:.9

23,0-090031:3.94383,0949071728,3/705:9,9438

!74/:.910,9:708

172 .,3 /1107039,90 98 574/:.98807;.08 - 411073 10,9:708 9,9


5/28

.425099478574/:.98/4349,;0470,250,2,3:1,.9:7074120247

2.74.5829/1107039,9098574/:.98-025,83908500/4198

.58893.9;0 10,9:708,70574-,- 902489 1,2,714241574/:.9

/1107039,943 ,3/ -09907 .447/3,943 41 ,.9;908 93 ,3/ 4:98/0 ,

12:83 903907309.,3 708:9 3-09907 574/:.9 10,9:708 147.:8942078

47 0,250 90 390209 411078 90 5488-9 41 2,/09447/07 .,78

.:89420/943/;/:,9,890%03907309,84410784:7807;.034

308 ,3/ ,..088 94 , .422:39 41 .:8942078 9 ,84 .,3 41107

507843,0/807;.01470;07430

%23

172.,3/1107039,90,574/:.9--03 90 178994 3974/:.0 9$3.08:.,574/:.98904343043902,70998-/01,:9/1107039,90/

-0.,:8034 4907 574/:.9 ,8 98 10,9:708 %:8 94 507843, .425:9078

9 /039., 58., ,99-:9088500/ 2,3 20247 .,5,.9 /8

.,5,.94507,9388902

,3/ 90 3:2-07 41 ,55.,9438 7:333 43 9,70 8003 ,8

/1107039,90/1430,8574/:.0/3,3/904907347,920

425,6/1107039,90/98.425,9-0507843,.425:9078--0390

1789 94 3974/:.0 .425:9078 9,9 :80/ 90 ,9089 ;07843 41 390

2.74574.088478%03907309,48574/:.9/0;0450789470/:.0900,/

920841907574/:.982574;0/.447/3,943:83903907309,48,

2,3:1,.9:707 94 .425090 90 /083 41 , 574/:.9 1,8907 ,3/ 94 -73 90

574/:.9 942,709 0,707 9,3 929490780,;0 /430,3 :83

4:7 .5 /083 0,250 1 390.,3,;0 0330078 3 ,5,3 4743,

/0839:7394;07940330078387,04.4393:09047439-01470

,3/394;07940330078390&390/$9,908390.,313890574/:.9

1,89079,39.4:/10330078343430.4:397470/4390/083

%0 -:/3 .43897:.943 .,80 3 ,5907 8 ,34907 0,250 41 90


6/28

25479,3.041923

4.,943

%4574/:.989/039.,10,9:708.,389-0/1107039,90/-;79:041

907 4.,94330/1107039,931,.9472,-0 900,8041,..08894 90

574/:.98470,3501,3 3907309807;.0574;/07$!3337-47

.,3 411078 /039., 807;.0 94 9,9 411070/-,34907 $! 3 0

479094807;.08,70/1107039,90/-0.,:80,.:8942073337-47

/408 349 ,;0 ,..088 94 90 807;.08 3 0 47 %0 :3;078,9

5745079 40;07 8:0898 9,9 90 39073092, 9,0,, 842041 90

,/;,39,0841 4.,9431472,3574/:.98,3/ 807;.08%02489545:,7

0,250890-7.8,3/2479,7-4489470480/1107039,931,.947,898 4.,943 4 .:8942078 47//0 ,;0 90 549039, 94 -: -448

1742,307039047/9574/:.989,9,70-98410748,3/4308

8:. ,8 2:8. ;/048 ,3/ -448 47 807;.08 0 38:7,3.0 -,38 ,3/

-7407,01284.,943808841,/1107039,947

$07;.0

1338 574/:.98 2,,84 -0/1107039,90/ -4 6:. 90.,3-0

705,70/ 1 90 -70, /4347 0,250 ,3 ,:942,07 3, /0;0453

.4:397.,3/1107039,909801-90,24:3941 807;.09,994110789

9039073099074041:80774:588,7079,30;07-01470&8078412489

889028 ,3/ .4250 574/:.98 8:. ,8 90 ,:9424-0 .,3 0.,30

31472,943 43 4 94807;.0 907.,78 %0 ,707 8:.74:58,70 90

-0990790807;.0-0 83.0803.70,80890.,3.089,98420430 3

90 74:5 .,3 84;0 , 574-02 ,3/ 903 8,70 90 340/09 4907

202-078419074:5

!74/:.9

%0 2 41 574/:.98 9,9 , 172 808 .,3 ,84 -0 , 84:7.0 41 574/:.9

/1107039,943:8942078457010743089458455347;,094:/

13/8:.574/:.9208;,:,-0'79:,89470841107,970203/4:8,24:39


7/28

41.4.04480072,43.42147 0,250411070/2439028

147 8,0 43 98 8947017439 3 , /1107039,93 9 1742 4907

709,078:79033470 90 172.,3 :80 /,9, ,9070/ 43 98 .:8942078 94

8:089507843,0/.4.08147902

3,08

884.,943 9,34907 172 .,3,84-0 , 84:7.041/1107039,9433

3907309:589,7947-9.8,3/2479,7172,884.,90/9,388420

.70/-9 3 90 008 41 90 2,3 .:8942078 4 507.0;0 ,8

705:9,-0%03094709073,90857450798:08989,990,707,0-

.422:39 8 902470 ;,:,-0 98202-0785./893:80890

.42291742490787,3/,20#05:9,943

3, , 128 -7,3/3,20 705:9,943 .,3 4 , 43 , 3 2,3

.:8942078507.0;0 9,9 98 574/:.98 ,70 /1107039%0 3907309 411078 430

2470.,33094089,-8-7,3/3,20705:9,9438%892040;07 90

.,920 .,3 -0 2470 47//0 9,3 ,3920 -01470 83.0 90 3907309

70,.082,3247050450

4489

4.48920,38:899,9,1338574/:.9847807;.08.489.:8942078088

9,394804198.425099478%0/0,89,99.4898901720889441107

.:894207890574/:.9807;.084901725,880884204190.4898,;38

43 94 .:8942078 #0/:.943 3 31472,943 ,822097 20,38 8,;38 3

97,38,.943.4898%0/897-:943.,330 0110.920,38 ,70 8,;38,3/

-09907 ,8 41 /85483 41 , 1728 4:95:9 47 0,250 , 8419,70

/0;04507 47 2:8.,3 4 808 07 574/:.98 - 54893 902 43 90

3907309 8,;08 43 /897-:943 5,.,3 ,3/ 97,385479,943 .489809907

.447/3,94341,.9;908,8420,38407.4898147574/:.078%08,;38

.,3903-05,880/4394.:8942078


8/28

$.450

0.:894207;,:08,-4:94110734.489,3/47/1107039,90/574/

:.988.4508,-4:9902,709802039847047,5.,70,894.90

;,:084:/-0411070/,80,842,3950841574/:.989,902-4/

;0784384198;,:084:/-084/172.,32,709090794-:8308808

47 4:804/8 93 90 -:83088 2,7098 ,70 /1107039 3/:89708 ,3/

93 0,. 41 9080 3/:89708 1728 41 /1107039 808 ,3/ 90.3.,

84589.,943 4:804/8 ,84 .43889 41 2,3 8020398 9,9 ,70 ,

1:3.94341/0247,5.8108908,3/3.4208',01470,2508

9,7090/,7094,7/4203%0390708047,51903,122:89

/0./007039047/9,398942,70998574/:.98479307.,:7450 4717.,,3/930,..4393039..4:39794 807;0%0

:3;078,9 5745079 41 90 3907309 2,08 047,5. 05,3843 , 70,9

/0, 2470 10,8-0 9,3 3 90 -7.8,3/2479,7 47/ 47 0,250 ,

507843 3 $4:9 17., 9 ,3 3907309 .4330.943 .,3 845 3

2,43.428$0,9908947017439

17289,8412,3/0.8438438.4508349290/9490.4.041

2,709 802039 172 2:89 ,84 /0./0 4 2:. 41 90 300/8 41 90

8020399.,357419,-807;0470,250,339073091729,99,7098

9003,0782:89/0./0 42,341 907 300/8 9,398 942009 9 .4:/

574;/0902439-,8.44:5807;08,3/.,947574;/0.439039

8:.,824;08,3/2,99:9473929,84/0./094574;/0908,20

95041807;.094,/0247,5.74:58

!7.0

325479,395,7941574193174290;,:09,9172841107.:89420788

9457.09574507-,/57.3897,90.,3349430,;024304390

9,-0-:9,84,574/:.9478910


9/28

fffff

nfnfnff@f@f

,fff,fnf

fffnnffn

f fnffff

n f

fnnfffffnfffn%fff

nfnff%ffnOfnf

fnf%nff-f

ffnfffn

ffff

fffnfn

fnfffff

fffnfnff

"


10/28

-n@ffffff

nfnff

fff

fff

fn@nfff

@ff

f"nf

fnfnfffff

f

n

fJnfnnf

f f f f n n

fnffff94

;,7,-0 .4898 -:9 ,84 0-9 4.3 . 20,38 9,9 90 574/:.98 ,;0

.079,3.,7,.90789.89,94.3.:894207878989.394,30574/:.9

20,38:80782:890,2494:8090304301-494/,3/30574/:.98,70

349 .425,9-0&3088 90-030198 4190 30 574/:.94:90 948041 90

4/430.:89420782,349-039489.470,250,5078434,8

0,20/494:80.74841983/484507,9388902,3//0./089489.

94 & 2:89 34 0,2 4 94 :80 98 30 4507,93 88902 ,3

.:894207870,7/89.3.4898,825479,39%0706:70/300,232,

349 -0 479 90 .489 8,;38 1 ,3 $0.43/ 90 574/:.9 2, ,;0

.42502039,7 574/:.98 9,9 ,70 349 .425,9-0 9 9480 41 .425093

574/:.98 3 98 .,80 89.3 .4:/20,3-:3 , 30 809 41 .425,9-0

574/:.983903/480,25089.394&.4:/20,3,;394

,-,3/43, 90 ,55.,9438 5747,28 9,9 90:807 ,8 ,..:2:,90/ 4;07 90

0,78 %7/ 9080574/:.98 84209208 0-9 30947 09073,908902470

:8078 4 43 902 90 2470 ;,:,-0 90 ,70 94 :8078 1 2,3 50450


11/28

,70,/43,3.425,9-0!92,08 80380 9489,99,9 95041

.425:907034:300/,3043.4749,9248950450,;003

4: -: 4:7 1789 .425:907 %,9,4:.,3 8,70 :807 958 ,3/ 8419,70

94907:8078%0804.3574507908,417289,9,70,70,/,0,/41

90.42509943943.70,8090/89,3.0-0900390280;08,3/.425099478

%50841!7.3,3/9031:03.0419039073093,2.!7.3

%070 ,70 ,.9:, 1;0 2,3 9508 41 57.3 203: 43094430 -,7,33

,:.94370;0780,:.943,3/-,7907

03:

3203:57.347 10/57.3 90 8007 8098, 57.0,3/-:078.,30907

9,0 9 47 0,;0 9 %8 8 902489 .42243 1443 41 57.3 :80/ - 30,70;07 709, 89470 3 90 &390/ $9,908 03: 57.3 ,8 94 8479.4238

789 ;03 90 ;,:0 90 ,70 0993 1742 90 574/:.9 .:8942078 2, -0

3945,24709,390203:57.08809- 90800738:., .,8090

800780,;3243043909,-0%0708,84905488-99,990203:

57.08944.:9934112,3-:07844:/,;0-4:990574/:.9,9

, 407 57.09 90 8,20 920 90 8007 8 14743 097, 70;03:0 %080

57.08 ,70 ,84 89. -0.,:80 43.0 809 90 ,70 /11.:9 94 .,30 %0

89.3088 8 , 708:9 41 94 1,.9478 789 9 8 3490,8 94 /090.9 .,308 3

.438:20757010703.086:.034:940110.957.0.,30883.0203:59.08

70;0, 990,-4:9 .:894207 57010703.08 $0.43/ 9 8 /19.:9 94 2502039

57.0.,30899,08920,3/.4898243094.,3090,-0843574/:.98

:89 93 41 42:.94:/ .489 94 005 .,33 , 9057.083 4:7

74.0789470,8,1:3.9434190/,4190004792041/,%8.4:/,84

-0 097020 .431:83 94 .:8942078 9 90 390209 40;07 .:894207

57010703.08.,3-0/090.90/24700,84704;079.4898,4908894.,30

57.0883.090,70,;79:,

309430

343094430-,7,33,80073049,9089,-:0794/0907230,9,9


12/28

5439 90-:07.438/078 9057.0,557457,90147 90 ;,:0 9,9047 80 8

0993 %8 4;07.4208 90 /8,/;,39,0 41 203: 57.3 . 098 8420

.:894207809,,9,57.09,980889,3904:/-03945,

,3/288084:943.:894207844:/570107945,088%89504157.3

8 ;07 .42243 43 90 8970098 41 2489 /0;0453 .4:39708 %0 1789 /8

,/;,39,04143094430-,7,3389,998257,.9.,32489,70-7.8

,3/2479,78947082,30.:8942078973943049,9057.0843,909028

3,8:5072,709%080.43//8,/;,39,089,9908007.,3349-08:709,9

90574850.9;0-:0783945,,904780-00;0890574/:.98

479347.,390-:07-08:09,99080073..088,7,398948014790

0,8957.09 90 3907309 .,33 57.08 8,80,8 ,8..3,24:804704;07 .:894207 507843,,943 058 -09907 /0907330 .,. .:8942078

33088945,,3/57.08.,3-0,/:890/,..47/3

:.943

3 ,:.943 57.3 90 8007 84.98 -/8 1742 2,3 -:078 ,3/ 808 94 90

-:07990 -089 -/ %8 7024;08 90 80.43//8,/;,39,041 43094430

-,7,3330574-029,:.943889,9-:078.,3.4:/0944//43

9057.041,39024780078.,329903:2-07419028:5147-/,9,3

920 %0 4907 574-029 ,:.9438 3 90 -7.8,3/2479,747/ 8 90

/19.:9 3 -733 940907 2,3 -:078 ,3/ 80078 %8 /11.:9 89

054808,:.9435,79.5,398 94 84204190 78 41 349 099390 -089-:078

,3/ 80078 9,9 4309443. -,7,33 1,.08 %0 ,70 .422:3908 41 90

390730940;07-739409072,380078,3/-:07870,970/:.398

574-02 4704;07 43 90 0- ,:.9430078 0 0, ,;0 /0;0450/

5747,28 9,9 ,4 -:078 94 7,90 0,. 4907 053 94 089,-8 , 7,93

705:9,943 147 5071472,3.0 %8 408 , 43 , 3 70/:.3 90 10,7 41

.4:843,3/45541982

#0;0780:.943

3 , 70;0780 ,:.943 80078 /0./0 0907 94 1:1 90 47/078 41 549039,


13/28

-:078 -:07 57454808 , 57.0 147 , 44/ 47 807;.0 $0078 903 /0./0

090794,..05947700.990-/!7.030.42,8430419054300784190

70;0780,:.94324/0:80741!7.03057454808,57.00478083

94 5, 147 8, ,7 97,385479,943 -09003 54398 ,3/ 43 , .079,3/,

!7.030 90357080398 98 31472,943 94 90 ,730894 8000907 ,3,70

39070890/ 1 ,3,730 8 3 9480 9.098 ,9 9,957.0 90 /0, 8 .43

8:22,90/,3/!7.030098,.42288431742908007%888902,84

,4857.0/8.723,943-80078-0.,:80-:078/43493442:.

4907-:078,703945,%070;0780,:.9438349,844/14780078,8

,3,:.94383.0,3,89:90-:07.,3.,59:70,4190800788:75:8

,7907

!74-,- 430 41 90 4/089 57.324/08 1789 02540/ - 4:7 ,3.089478

-,790770107894908,5534144/814744/84744/8147807;.08,3/

90:8041948044/847807;.08-905,3083;4;0/94:9478147

4:3 .425,308 897,550/ 147 .,8 3 0307, -,7907 8 , 70,9;0 0,

57.324/09,9,8990439072549039,

#'&$$

.79.,5,7941,-:8308824/0,3,88890/090723,943419084:7.08

41 , 238 70;03:08 ,3/574198 3 90 -7.8,3/2479,747/ 2,3 1338

70.0;090770;03:084:7.08/70.9174290574/:.989080907870.0;0

90770;03:081742803574/:.98,3/807;.39029,,7078,7041

907574198.423174290807;.0470,250,0903302,0747029

24;3 06:52039 2,3:1,.9:7072, 70.0;0 ,70 ,24:39841 70;03:0 1742

80398574/:.98-:92,02:.70,907574198174285,705,798,3/807;.3

41 9006:520393:3/07892/3419084:7.0841574198,48, 17294

2,0-09907897,90./0.8438470,250900903302,072,/0./0

94809003308,9;0,,57.08,3//0503/43,19078,08807;.0942,0

2430

990390730990300/94/0902309084:7.084170;03:08,3/5741988


14/28

0;032470 .79., ,70 -0.,:80 4198 574507908 41 20/,93,3/30947

09073,908438/07,34330894.-7407,01731470,2509,89700

84:7.084170;03:08 90.422884389,99.40.984390894.97,/089

00.:908 147 .0398 90 3907089 9,9 9 .,708 .0398 42:89 -4774

174290.,870807;08414907.0398/054890/990-7407945,147,3

80.:790890-:432,73,3/908570,/-0900390-/,3/,857.08

41894.8%:8,34330894.-7407,02,/0./094.,700970204

.42288438943.70,80903:2-074198.03989,70,880984708:.

.039820,3247070;03:08,3/57419817423907089.,708,3/8570,/8

%020/,935745079,848:08989,99070;03:024/0417,/45739,3/

900;84320/,390&390/$9,908,3/,3,/,574;/08:801:31472,9433/09072339084:7.084170;03:08 ,3/ 574198 14790 39073093 9020/,

24/0 128 41107 ;,:0 94 907 ,:/03.0 -:9 .,70 ,/;0798078 349 90

,:/03.01479 122,907014708098574/:.98,9, /8.4:39-:92,0

24301742803,/;098394207.,3/80784;,:09028,:/03.0

34330,:94/0,072,.40.9,1001477010773.:894207894,:942,078

-:92,0982430-80338:7,3.094;894789498890$420172829

4802430380394.:8942078-:9.40.931472,943439080.:8942078

9,990.,380944907;03/47830,7907007094574-0289

9824/0789,2489,34309,0-890,/,3,:/03.0,3/90701470

90549039,9480,/;0798347.,59:70.:894207/,9,$0.43/0,.9,9

,/;079807884:/-05,3147,8349-003;07.0,7%,-097,.088420

41900;4:943414330,/;079832097.8

%%'%$%%'%$

%4/0;07 ;,:094/1107039.:8942078,1722:89507147290,.9;908

9,9:3/075390;,:013908439441107;071,892.74574.088478

9498.:8942078,3/.,70,5702:257.014790292:89-0,-094

5071472 8420 41 90 .4330.90/ ,.9;908 9,9 :3/0753 90 2,3 41

2.74574.088478 # 574/:.9 /083 ,107 1,-7.,943 90893


15/28

2,7093,3/8,08,3/10/8:55479809419080.4330.90/,.9;9088

3472, .,0/ , ;,:0 .,3 -0.,:80 ;,:0 8 ,//0/ 94 2,907,8 47

340/0,8924;08:590.,3 08,2470,-4:9;,:0.,38

3 ,5907 %4 41107 -09907 ;,:0 94 90 79 .:8942078 , 172 2:89

.,701:.4480.,.9;908950714728,3/03950714728902

..9;90894!071472

;0.7907,:/0,1728.4.041.,.9;908945071472800%,-078990,.9;90884:/-0.43889039990;,:09,99017284110731,17254894389801,8,4.48947574/:.9/1107039,94790,.9;9089,995071472884:/-0.4388903999,95489430.425:90781470,250-43/70.934943.:990.48941411073!89498.:8942078.438890399,4.489897,90-:9,84.438/07,-.:9/4390920-0900390

574/:.94341,.425:907,3/90920,.:89420770.0;0891,309,0784394411074:7,/,8455392:8934943,;090798419,70,3/.:894207807;.00,894:800-890,3/0-7058942,9.-:9,8484:/,;090489.894/0;0790574/:.9843920$0.43/90,.9;90884:/703147.00,.49070.43897:.90/;79:,894701743984:/-0,..425,30/9,557457,905742494389405089,-8-7,3/3,20705:9,943%05014773,3.041908947017439058703147.090010.9;030884190.,25,3090.,25,31:7907-4489890507.0;0/5071472,3.0419089470174392,,;0,905479,807;.08,3/.439039-:9190,89094904:808;0784,3/98

.:8942078,;094,9,439201477085438089490736:70890;,:0507.0;0/-9080.:8942078349-0,8,8190,8900701,8907%7/90,.9;90884:/9,0,/;,39,0413/:8978:..088/7;078901,.94789,9,70094,;090248925,.943.48947/1107039,943470,250080.00395071472,3.03908841903.70/90/94901338/0.8439480/70.994-:83088.:89420783890,/4143974:/897-:9478%0,55,70398:..0884190/0.8432,708943940.,7,.90789.84190!3/:897%0178989,9907,904190.344.,.,308;077,5/84!89,98943/897-:947880;08.,3-0.4204-84090134984/6:.803/70.994.:89420780,8,-094

0990574/:.9894.:89420780,7034:1479029403490,90899,9574.088478.,341107-0147030574/:.98703/070/9024-84090%080.43/89,99057.0841!8/745;071,898490247090!8,9,9/897-:947890088902,3:1,.92070914790!80390,700;039:,84/4704;07-43/70.90,84,;4/890,703:2-0741709:7389,9!2,07841903,;0949,01742/0,078

%0 14:79 .7907, 147 .4483 . ,.9;9 94 50942 8 9,9 90


16/28

,.9;90884:/9,0,/;,39,041,3/893.9;0.,5,-9089,9,172

2,,;0

fffffnff

fffnf

fffffn

ffnffnffnff

ffnffnfnfnf

nffffnnf

fffn

nffnfnnf

fnnff

fffnf

nnnnfnnf

nnnfff

fnnff

ff

ffnfffnf

nffffn

nnfnffffnf

nn9fffff

@nnfn

ffn@fnnff

fffn

fffn

0394!071472.9;908

03,1772/0./08945071472,3,.9;98,84.79.,3/:897.,7,.90789.80;4;0,3/8484:/903/841,.9;908,1725071428949,0

,/;,39,0 413/:89757419,-9%0 ,.9;9089,912850714723,3

3/:897 ,70 , 1:3.943 41 070 90 90.344 8 3 9,9 3/:8978 10

..0390020735,8013382:89/0./0490,704394,/459


17/28

90 90.344 ,3/ ,9 740 90 800 9,9 90.344 5,3 3 907

70;03:08970,283907495,8017282:89/0./0,990-,88147

907 .425099;0 90.344., ,/;,39,0 84:/ -0 ,3/ 3;089

,..47/3 470,250 1,34330 894.-7407,0 133 /0./08 9,9

98574198.420247017429039070899,990,7381742202-0784

-4774432,739,31742.42288438901722,,39943;0893

,.6:73.03989,70,..4:3984,7008809489.5479,

133 2, ,39 94 3;089 3 -:/3 98 -7,3/ 3,20 94 /1107039,90 98

0-89017429480413:2074:8549039,.42509947898,8425479,39

94 9,0 .:08 1742 90 5439 ,9 . .:8942078 ,70 3 907 43

90.344., 0;4:943 47 0,250 923 ,8 430 70,843 43/70.9470/ 1470 %0.425,3 25020390/9,9 897,9003 98

3/:897,/ 0;4;0/ 94 , 54390702,3-:8308808,/2,3,02039

31472,943889028$74:589,9.4:/-09907/0907230

9

nfff@9ff

ffffff

fnf9

ffnfnffn

fnfffnffn

nfnffffnf,

fffffn

nfnfffff

fnfnnfnnn

fnffff

,9,-@@-

nnnffnnn

fnfffn

nfnfnffJ


18/28

nff

fnf

n

@nfffffnf fnf

nffnn

nfJ

fnnfffff

nfffnf

fnfffff

nnfff

nffffffffn

nffnnffnff

nffnfnf

fff@ff

nffnnffnf

ffnnf

ff

fffnffffnff

nnffffnffffnnffnnf

nfff

fnnffffn

fnfnfnfff

nffnfffnfnn

nfffnff

nfffnff

nfff

ffnffnff

nfnffnfff

nfffffffff


19/28

fffnfnfnffnffnnf

nfnfffnnnff

ffnffnfnfffnf

nfnfff

@ffnffnfnnnfnnf

ffffff

fn@ffn@

ffnn

nff

nffffnn

fnffffff

fnfffnfnn

fffnff

ffnffff

,ffffnf

fffnfff

ffffff

ffn%9fn

fnf

fnfffnff

ffnnf@nf

ffnDnfnfnff

@f,nf

nfffff

fnfnnfffnfff

fffffnffnfnfn

fffffDffnffnfff

fnDf

nfnff

ffnff


20/28

fnffffff

ff@

9

fnfffffffn

fJfff

nfffff@fn

f@ffnf

fffffffn

ffnfff

nfnf

f fnfffnn f

ffnffn

nfnf

nffn@f

ffffn

fnfnnfJff

nnnf

ffffJff

f9fnnnnfffnffff

ffffffffff

fnnfffnnfnf

fffffnf

n9ff

@fnfff

fffnf

fffffff

nff@nfnf

nfnffnfff

fnffffff%ff

fffn$nffnf

nnfnff


21/28

nnfff

nfnfffff@nf

nffffffnffn$n

fnf

fffffnnfnn

ffffff

nfffnff

fnfnf

ffffnnnffJ

ffnfnfffnn

ffnnnf

@fffffff

ffnnnffnfnnfffff

nnfffffff@f

f fffnf

ffffnf

ffffff

fffffffff

7,3,943,.:9:70

40504505071472907740839017288,1:3.94341,1728.:9:70fffnfff%fff

%ffnff

fffnfnff%f

fJfnfn

ffffnn

fnff

ff

nnfffnfff

nnffnf-%-

ffnf

ffffnf

fffnfnf

,fffnffnf


22/28

nffffff

#084:7.08%4507147290,.9;9089,9:3/0753.:894207;,:01238300/7084:7.08

%0807084:7.08.,3-074:50/3949,3-039,3-0,3/:2,3%,3-07084:7.08,70-4958.,,3/12,3.,909508:8:,/03910/,3/,..4:390/147:3/07,88098313,3.,89,9020398%0803.:/05,39806:52039,3/.,870807;08478420390730989,79:589080,70907.425:907855084;0790,890944208,3/9024307,80/974:!839,3-07084:7.08,709034358.,,3/34313,3.,,880989,9,70:8:,349,..290/147313,3.,89,9020398%0803.:/05,90398.45798705:9,943-7,3/897,/080.709870,9438589.:894207870,943858-090030254008,3/340/002-0//0/3/1107039147288:.,8/,9,-,808.439,3390;9,89,989.841.:8942078,3/2,709

7080,7.12/38472,35479,8$!8,3/09,0789080,709078419,70/,9,-,80841;894747.:894207574108.45798-7,3/8,3/.039.43:3:3908:2,37084:7.08,709088,3/340/09,90254008.,77990247390730913389080,7090340/0,3/8802-0//0/30254008430;07931742494.4/08419,7094494/083,3/3502039-:830885,384250903.08#084:7.083,3/4190280;08/43492,0.:894207;,:0,3/574198:89420784:/3498.7,2-094,1728/4478-0.,:8090172,870,95,39803:80847,,7.089142,339,5:-.411073#084:7.082:89

-0.43;0790/3948420939,9.:8942078,39%0,-947.,5,.941,172949:73987084.08394.:894207;,:0,3/5741988:8:,.,0/,.,5,-947.4250903.0%8:8,:,03,8473907,9434124709,34307084:7.0,20,3/!7,,,/,7:0/9,9,1338.,5,-90847.4250903.08,70.470039020099700.907,.:894207;,:0.42509947/1107039,943,3/0903/-9%0.:894207;,:0.790,706:7089,9,.470.4250903.02:892,0,3:3:8:,.4397-:9439490;,:09,9.:8942078507.0;0470,250390,908,3/0,78550425:907805079803/0;04537,5.,:80739071,.0&8419,702,/098.425:9078,243902489:8071703/.4250903.08.42509947

/1107039,93198:36:00/471/00/9013380;041.4250903.08079,39,94198.425099478,3.425,308,;090,-994/0;045:8071703/3901,.08-:9550425:9078,3948&702,38,7:,-902489:8071703/.4250903.080903/,-0198:80/324709,3430574/:.9,70,470,25043/,8,-994/0830.003903308,8,40/994411070330834943147.,78-:9,841475479,-000.97.0307,9478,324078,3/2,730;0.08ff


23/28

nnnfffnfffnf

fnff

n@nffffffn

ffnnfff@f

ffnnffnnnfffnnfnf

nnnffff

nfnff

fJJffnfnnn

nffn

nfnffnff

nfnf

nffnfff

ffffnn,nf

nnffffDff

ffffnf

fnffnnff@

fnfnf@fnf

nnnfn

nJffnfff

nfn

fnfnfffn

D@-@

ffffnfff

nfnffnnfnff

Jfnffffnfff@ff

nffffnfnff03;7432039

,3/90.34436:089435:78:084208:-8094197000307.897,9008

-4.7:3,3/90,2:5

4.$97,90390-4.897,90,12070.98-,77078,74:3/98574/:.92,70985,.012.,3-4.394,8789198.,5,-9083,34190.4254303984190-:8308824/0,70329,-0,3//893.9;0034:9441107.:8942078:36:0;,:090172.,329,..08894902,3/9070-0054:9.425099478%,94:/-090.,801470,25003,12,83900.9:,


24/28

574507905,90398.45798841:;,70,55.,9438/42,3,88098807;.02,7897,/02,78,3/97,/080.70989,9.,3-057490.90/,3/803/883,894549039,29,94789,9920,38-:83088357490.939057450792,43.428,8:9,,389-,208,3/34-0.42.,7390,99079.45398.90.34484308:.83,$0.43/1,1%8

,7006:,.,5,-041507143339080,.9;9083.:2-03982,89570;039039-83,39,95489039757.08-04%070,7080;07,,8,1%.,3,.0;098470,2509.,3089,-8,705:9,943147709,,93,,389,3430497089429,90,3.425430394198-:8308824/09.,3,84/484-2,30,;34370;078-03;089203983700;,39,88098470,2501,1728503/8-43841/4,78389,31-07459.8.,5,-9147,904:804/83,94390.,3.08,709,9940757.081,34907133,39894411078500/,..08894908,20.:894207830307,8:.83,8.,3570;03957419249;,90/549039,.4250994781742039073

4.347843,843,8,.425,38.,5,-908,70:36:0,3/329,-047,843,8-,77078940397,89:9.425099478.,31470,250.7.:2;0395,90398,3/.4579847.,0309023.4:79:3990,704;079:730/4704;0790:801:3088418:..,5,-908,89843:39/8.4393:9088:.,8/070:,94370:,943.,33.:89420757010703.08,3/050.9,9438477,/.,90.344.,.,30703/079024-84090%031433,943,82209770/:.94357450794190390209,848:08989,9-4.383494394-0;00110.9;099039073090,733,-4:9.425099478574/:.989090.344089,9:3/0753902,3/49470;07800330079080574/:.988.438/07,-0,8078419,70

/0;045079,943.0/0503/0/43908.,7.941/897-:943.,3308940054:9.4250994781470,250.,3344307/48483.0300397,398.,33480907574/:.984;07903907309990/,9,-,808435,90398,;,,-04390390209,329,947.,36:.80,7.974:98435,90398,3/948041989,709.425099478,3/-03,-0990754894394.,030905,903984794/0907230,99300/8940,517490.42509947$50.,70,94389.:89420789,9,;0,172,3,/;,39,02,344307/484-0.,:80.:8942078.,384.9-/817422,324708:550784;07903907309#:3$97,90%07:3897,90,/2989,9-4.,/08940397342,9907412/,-090

2,,550,7,7041903503097,-0470;039:,1,$993-03/9080-4.,/843;08.425:907892094.,9.:5470,517490334;,947324;,94741903,8947:3#:33320,38.,3384208:-80941.425430398473,0841-:8308824/0847703;03939040-:8308824/09441107.:8942078-09907;,:039080425:907419033974/:.0/30,84180398507843,.425:9078!8-01470.425099478.450/9808938,08897,90#:333.,3;0,122,3178924;07,/;,39,083.:/390,-994.439745,79841984303;74320393,3,0417,5/


25/28

90.344.,.,309032897,90-0.420809702025479,39-0.,:80-4.382470/11.:9#:3338420920820,3890.,33-,,9433974/:.9434130574/:.989,9703/0708934308088.425099;09070-0,9339408938,081430843574/:.98-01470.425099478/439047547,943411078,;0744/0,250390,908

,3/89:8:,3974/:.0/,300307,943412.74574.088478-01470:398,0841,30893430,/50,0/1390,/349/43084/08590982.74.4/0.4579849071284:/,;014:3/,,94.,9.&5%0,2:5$97,90$4209208,172825.,3349/49,,43092:895:78:0,90,2:5897,90949078974:84203/41897,90.,,3.0439;039:70,.6:89434706:9548943%0,23:5,48,133948,7037084:7.089,99/4083495488088,3/2,349,3994,.6:7047.,3349,.6:700;0319,390/94$,70/7084:7.08,841,.9,90340/097,38107%0,23:5,898/8,/;,39,08944983490,8147,1729457490.99890.344474907

,850.984198-:8308824/09,994:/0940055745709,7390,23:5,172,84788-0.423944/0503/03943,3490717287084:7.0819031&23,84706:70890,23:5470,250/0;04538420.58439202,706:7024707084:7.089,3430123.,3,1147/30.0889,9390,23:59308890%48-,,3/$02038,,3.094/0;0459020247.599,33,3/2,39,33,.425099;0,/;,39,041903706:7088420.42-3,94341909700897,9008325479,396:0894380380,.897,9047.42-3,94341897,9008,557457,90%41,.947831:03.090.4.041897,9078990.4.0/0503/843,999,08147,17294-:/,

57419,-0-:8308824/09/0503/843,9/0907230857419,-93901,.0419090.34436:089431907,,-:8308824/08,-4:94942,024304;0790439072$0.43/9238419008803.0%0897,905:78:0/8,1:3.943419089,0410;4:943419090.3449039020934:7.,8098,84,1:3.94341030893,3/549039,.425099478,;05:78:0/70,90/897,9008475,394$%$%#&%.:894207;,:094/11070392,709802039850714723;,:0,//3,.9;9085:78:3/110703984:7.084170;03:084757.3897,9008-:/3172.,5,-90800.:93-:8308824/08,3/8:89,33172.425099;0

,/;,39,08 , .4892430

;07 /4,7 41 70;03:08 8,884.,90/9 8420.4891728.489897:.9:70057088089070,94385-090039870;03:08,3/

90 :3/073 .4898 41 0307,93 9480 70;03:08 %0850.9;041 0907 9

5:78:08, 4.48947/1107039,943897,90, 1724:/09400598.489

50770;03:0/4,7507:39.:894207;,:0;074%40059080.48984,


26/28

1722:89 :3/0789,3/ 90 /090333,398 41 98 .4898 1728 .489 897:.9:70 8

/0907230/-4905498983/:8978.489/7;078,89,//8,3//0;078

;,:09498.:89420780548943398010;8,;898.445099478

128.445099478,70908:55078.:8942078,3/.42502039478942

92:89 .425090 ,3/.44507,900.489/7;078 3.:/00.434208 41 8.,0

35:99,4:95:997,381472,94390.34443.;,:0,//3,.9;9087089

.,5,.9 :39,943 ,3/ 97,38,.943 .489$ 070 8:. .489 /7;078 ,70

90280;08/7;03-31472,9437,9079,3-2,907,890390730989,3/894

,;0,247057414:3/25,.943.489897:.9:70%,0908419,703/:897147

0,250$3.090574/:.982,/0:5414308,3/07488419,70/0;045078

.,3 708/0 ,3070 3 90 47/ ,3/ :80 90 3907309 94 .4/0;045 308419,704704;078419,70.,3-0/897-:90/94.:89420784;07903907309

.8088.4899,390-7.8,3/2479,7/897-:94324/0415,.,3

908419,703/88,3/97,38547939-,3/80,47,7

3 0307,,;3, 4 .489 897:.9:70 039,8 5,3.,701:,9903943 94 90

.48941904907330.42543039841,-:8308824/0,3/2,38:709,990

,705,330/,3/00.:90/011.039%:83/0;073;,:094.:89420789

8,,825479,3994005,8342:.9.489894/0;0790;,:04

2:.9.489894,.6:70.:894207830,.2,709802039.,.9;908,

1338-099074114:984:7.3,3/.84:/702,33902,,3/8443

$:22,7

1728 -:83088 24/0 8.79., 94 98 ,-9 94 ,3 ,3/2,39,3, .42

5099;0,/;,39,098.79.,9490172857419,-9%08:..08841,128

-:8308824/03901,.041903907309.,0308,1:3.943419095041

;,:09,99411078.:89420789095041.:894207894.94110789,9;,:0

907,3041574/:.9847807;.089,9.439,390;,:04957.089,9;,:0

90 9508 41 70;03:0 84:7.08 9 5:78:08 90 , 90 ,.9;908 9,9 :3/077/

.:894207;,:0.70,94347,8,88902902502039,9434190,.9;908

,3/;,:0.70,94390.,5,-90843.;,:0.70,93,.9;9087089,3/


27/28

90897,9008:80/948:89,3901338.425099;0,/;,39,042:.41,

.425099;0 ,/;,39,0 8 ,84 , 1:3.943 41 90 09039 94 . 90 172 3

/0833 ,3/00.:93 98 -:8308824/0 9,08 ,/;,39,0 41 9480 1,.9478

9,92,0983/:897,997,.9;047:3,997,.9;0,8,708:9419025,.94190

3907309

,3:8390/0.059;0825070,94385!741983 !="00

.,380040,.4190.42543039841,-:8308824/0,110.9857419,-91

,12.,34110798.:8942078842093/893.9;00.425099478.,3349

29,9099.,3,1147/94.,705702:257.08!1479%80,/89407

574198198507:39.4898'.,7043 807%02470504503,

5,79.:,7

945,14790574/:.9 9007!-0.4208!7.3038:7089,9,172098

5,/ 147 90 ;,:0 9,9 9 411078 .:8942078 ,3/ /408 349 0,;0 243043 90

9,-09.,3,84-0:80/94,3,,702,7098,700,7,3/-:/89.3

.4898,9.:8942078038:73,07"110703970;03:084:7.0820,3,07

",3/90,557457,90!'.0.4330.90/,.9;908,3/44/2502039,943

703147.0 07 ! 407 '. ,3/ 07 " $ /408 , 44/ 8:89,3,-9

897,90

$:2945,14790574/:.99007!-0.4208!7.3038:7089,9,172

0985,/14790;,:09,99411078.:8942078,3//4083490,;024304390

9,-0 9 .,3 ,84 -0 :80/ $94 ,3 , ,702,709 8,70 0,7 ,3/-:/

89.3 .4898 ,9 .:8942078 038:73, 07 " 1107039 70;03:0 84:7.08

20,3,07",3/90,557457,90!'.0.4330.90/,.9;908,3/44/

2502039,943 703147.0 07! 407 '.,3/07 " $ /408 , 44/8:89,3,-9897,90


28/28

Documents

Components of a Business Model 2