Source: Business model components adapted from Oliver Gassmann, Karolin Frankenberger, Michaela Csik. The Business Model Navigator. 1st Edition. ©2014. Reprinted by permission of Pearson Education.

Using innovation to excite customers and solve problems in the core business

Digitized customer

interface to cut intermediaries and get

access to customer

data through new online

platform

Introduction of digital

add-ons and services such

as predictive maintenance,

production planning

software excite customers,

service partners and

strenghten the direct

customer relationship

Introduction of a pay-

per-use model that allows

to access new customer

group, react to changing

preference and get data on

customers' driving behavior

Digitization of existing manufacturing equipment to connect third-party software applications

Build up of digital platform to provide product-service bundles together with partners (e.g., pay-per-mile insurance)

Example: au-tomotive

manufacturer

Being the digital

frontrunner in the

industryindustry

Digitzation of ordering

and billing activities and

processes to generate

e�ciency improvements

and free up resources

Best service

in the industryNo ownership

and responsibil-

ity/risk

Insights on usage behavior

Strong retail network

Service fee

Optional

add-ons

(Monthly) usage fee

Distributio

n

partners

Sales price Digital natives

Digitized core product Broad range of complementary products & services

Distributio

n

Network of retailers

Municipalities

as infrastructure

partnersMunicipalities

as infrastructure

Partnering firms

for complemen-

tary productsAdults and elderly people

Pilot for car insurance based on analysis of driving behavior

Pilot for automatic

seat configuration

based on driver

preferences

Scale-up of digital car leasing models

Ideation of smart home integration

Commercialization

of car sharing

model

Incubation of vehicle-to-vehicle communication

Incubation of

autonomously

driving vehicle

Pilot for car

home integrationvehicle-to-vehicle communication

Incubation of auto-

mated car configu-

ration/adjusted

performance based

on selected add-ons

Ideation for initiative

to sell autonomous

car fleets to municipalities