comScore: IRCE State of Online Retail Presentation

7/23/2019 comScore: IRCE State of Online Retail Presentation

1/34

filVfir`. Ohf( Wripro`tjry(

Vtjt` ib tc`

P(V( Ihnoh` U`tjo n @fihily

OUF@ 57:6

Mojh Bunmiho

Fcjorljh

filVfir`. Ohf(


2/34


Ajtj siurfà bril filVfir`s mniejn pjh`n ib 5 lonnoih Oht`rh`t us`rs

5 Lonnoih W`rsih Wjh`n

627Ro`w ib W`rsih E`cjvoir

F@HVPV

Phoboà Aomotjn L`jsur`l`ht #PAL/

Wjt`ht,W`haohm L`tciainimy: Lonnoih Ailjohs Wjrtofopjtohm

Jaiptà ey ?7% ib Qip :77 P(V( Làoj Wrip`rto`s

WJH@N

W@UVIH,F`htrof Wjh`n wotc

]@EVOQ@,F`hsus L`jsur`l`ht

]èRosotohm "

V`jrfc

E`cjvoir

Ihnoh`

Jav`rtosohm@xpisur`

Jav`rtosohm@bb`ftov`h`ss

A`limrjpcofs.

Nob`styn`s" Jttotua`s

Làoj " Roaì

Fihsulptoih

Qrjhsjftoihs

Ihnoh`

" IbbnohÈuyohm

Lieon` Oht`rh`tPsjm` " E`cjvoir

WJH@N

R71::

Wnus 0 Lonnoih QR V`t Qip Eix`s bir 6,Vfr``h L`jsur`l`ht


3/34

filVfir`. Ohf( Wripro`tjry( 6

Qipofs bir Qiajy

U`vo`w ib D`y Ljfri`fihilof Qr`has

Wriauft Fjt`miry Iv`rvo`w

Lunto,Wnjtbirl Fill`rf`

Wrof` V`hsotovoty; Qjx`s " Vcoppohm U`tjon,Wiw`r`a Aomotjn Jav`rtosohm

D`y Qjd`jwjys


4/34



Vtjt` ib tc` @fihilyJ U`vo`w i b D`y Ljfri`fihilof Qr`has


5/34


`,Fill`rf` sp`haohm fihtohu`s ti mriw. up $::% v`rsus Z: 57:5.ohfnuaohm j $:6% mjoh bir U`tjon jha $3% bir Qrjv`n

U`tjon `,Fill`rf` Ainnjr Vjn`s #! Eonnoihs/

Viurf`; filVfir` `,Fill`rf` L`jsur`l`ht

!=5!?6

!::=

!:16

!:=:!577

!5:1 !57?!553

!53?

!502

!=3

Eonnoihs#!/

$5?%

$52%

$55%

$:?%

$:=%

$=%

,5%

$?%

$:5%

$:6%

$52%

$66%

$52%

$53%

$57%

$51% $51%

$:6%

$57%

$:5%

$2%

$?%

7%

,0%

$:7%

$2%

$:0%

$?%

$:1%

$::%

$::%

$:6%

$3%

A`sdtip


6/34


Qc` fcjhh`n scobt fihtohu`s; oh Z:. `,fill`rf` mr`w ey $:6%. wcon`firr`spihaohm titjn aosfr`toihjry fihsul`r sp`haohm mr`w ey kust :%

6% 6% 6% 5% 5% :%

,0%

,0% ,2% ,2%

7%

1%0% 2%

=% 2% 1% 1% 6%2%

5% 5% 5% :%

Z5577=

Z6577=

Z1577=

Z:5773

Z55773

Z65773

Z15773

Z:577?

Z5577?

Z6577?

Z1577?

Z:57:7

Z557:7

Z657:7

Z157:7

Z:57::

Z557::

Z657::

Z157::

Z:57:5

Z557:5

Z657:5

Z157:5

Z:57:6

Zujrt`rny P(V( A`pt ib Fill`rf` Fihsul`r Vjn`s Mriwtc vs( _J#`xfnu aohm juti s. mjs jha biia)e`v`rjm`/

:=%

56% 56%:?%

::%

:6%

2%,6% 7% ,:% ,5%

6%

:7%

?% ?%

::% :5% :1%

:6%

:1%:=%

:0% :0%

:1% :6%

Z:577=

Z5577=

Z6577=

Z1577=

Z:5773

Z55773

Z65773

Z15773

Z:577?

Z5577?

Z6577?

Z1577?

Z:57:7

Z557:7

Z657:7

Z157:7

Z:57::

Z557::

Z657::

Z157::

Z:57:5

Z557:5

Z657:5

Z157:5

Z:57:6

Zujrt`rny A`sdtip `,Fill`rf` Vjn`s Mriwtc vs( _JViurf`; filVfir` `,Fill`rf` L`jsur`l`ht

Wjyrinn tjx olpjft9


7/34

filVfir`. Ohf( Wripro`tjry( =

H`jrny ::% ib jnn aosfr`toihjry ainnjrs w`r` sp`ht ihnoh` oh Z:.tc` comc`st scjr` ies`rv`a ti ajt`

1(6%

6(=%1(7%

1(2%

0(:%

1(6%1(0%

0(6%

0(?%

0(7%0(6%

2(1% 2(=%

0(?%

2(6%

=(1% =(6%

2(0%2(2%

=(2%=(=%

2(3%2(?%

=(=%3(:%

=(:% =(:%

3(7%

3(2%

=(=% =(2%

3(?%

?(1%

3(=%

3(=%

:7(7%

:7(2%

7(7%

5(7%

1(7%

2(7%

3(7%

:7(7%

:5(7%

Z:,71

Z5,71

Z6,71

Z1,71

Z:,70

Z5,70

Z6,70

Z1,70

Z:,72

Z5,72

Z6,72

Z1,72

Z:,7=

Z5,7=

Z6,7=

Z1,7=

Z:,73

Z5,73

Z6,73

Z1,73

Z:,7?

Z5,7?

Z6,7?

Z1,7?

Z:,:7

Z5,:7

Z6,:7

Z1,:7

Z:,::

Z5,::

Z6,::

Z1,::

Z:,:5

Z5,:5

Z6,:5

Z1,:5

Z:,:6

+Hit`; ,Fill`rf` scjr` os sciwh js j p`rf`ht ib AIFs Qitjn U`tjon Vjn`s

`xfnuaoh m Biia V`rvof` " Arohdohm. Biia " E`v( Vtir`s. Litir R`cofn`s " Wjrts.

Mjsinoh` Vtjt oihs jha C`jntc " W`rsih jn Fjr` Vtir`s(

A`sdtip ,Fill`rf` Vcjr` ib Firr`spihaohm Fihsul`r Vp`haohm+Viurf`; filVfir` bir `,Fill`rf` " P(V( A`pjrtl`ht ib Fill`rf` #AIF/ bir U`tjon

`,Fill`rf` scjr` p`jds ohfina`r s`jsihs #Z1 " Z:/

`,Fill`rf`V

cjr`


8/34

filVfir`. Ohf( Wripro`tjry( filVfir`. Ohf( Wripro`tjry(

Wriauft Fjt`miry Iv`rvo`w


9/34

filVfir`. Ohf( Wripro`tjry( ?

A`sdtip filput`rs

,:2%

Juaoi)voaì quopl`ht #`(m( QRs/

$:6%

Bov` r`tjon fjt`miro`s sciwà mriwtc ib 57%$ v`rsus j y`jr jmi

Z: 57:6 A`sdtip `,Fill`rf` Vjn`s Mriwtc vs( _J ey U`tjon Fjt`miryViurf`; filVfir` `,Fill`rf` L`jsur`l`ht

Wriauft Fjt`miryZ: 57:6 Mriwtc

vs( _J

Aomotjn Fiht`ht " Vuesfroptoihs R`ry Vtrihm

Jppjr`n " Jff`ssiro`s R`ry Vtrihm

Vpirt " Both`ss R`ry Vtrihm

Fihsul`r @n`ftrihofs #x WF W`ropc`rjns/ R`ry Vtrihm

Fihsul`r Wjfdjmà Miias R`ry Vtrihm

Bniw`rs. Mr``tohms " Losf( Mobts R`ry Vtrihm

Cil` " Mjra`h R`ry Vtrihm

K`w`nry " ]jtfc`s Vtrihm

Burhotur`. Jppnojhf`s " @quopl`ht Lia`rjt`

Ibbof` Vuppno`s Lia`rjt`

@v`ht Qofd`ts Niw

Filput`rs)W`ropc`rjns)WAJs Niw

Roaì Mjl`s. Fihsin`s " Jff`ssiro`s Niw

Eiids " Ljmjzoh`s Hi mriwtc

Lieon` pcih`s jha pnjhs

$61%

Mriwtc rjt` a`bohotoihs;

R`ry Vtrihm; $:0% ir comc`rVtrihm; $:7,:1%

Lia`rjt`; $0%,?%

Niw; $:%,1%

Wirtjen` a`vof`s #`(m( tjen`ts/

$50%


10/34


Lunto,Wnjtbirl Fill`rf`


11/34

filVfir`. Ohf( Wripro`tjry( ::

Qjen`t iwh`rscop cjs ros`h jeiv` 27 lonnoih p`ipn`.wcon` :6= lonnoih hiw iwh sljrtpcih`s

:67 LONNOIH

27 LONNOIH


12/34

filVfir`. Ohf( Wripro`tjry( :5

Ots j Erjv` H`w Aomotjn ]irna; Lunto,pnjtbirl Oht`rh`t usjm` cjs nàti j aiuenohm ib aomotjn làoj fihsulptoih oh tc` pjst 6 y`jrs

16

Bè,57:7 Bè,57:6

3?7

10:

$57%

$?=%

$63?%

633

26

12=

673

::0 H)J

Qitjn P(V( Oht`rh`t Psjm` oh Lohut`s #LL/ ey Wnjtbirl;A`sdtip. Vljrtpcih` jha Qjen t

Viurf`; filVfir` Làoj L`trox Lunto,Wnjtbirl. P(V(. Bèrujry 57:6

+ Hit`; Bè,57:7 Lieon` os `stoljtà ejsà ih `jrno`st ies`rvà filVfir` sljrtpcih``hmjm`l`ht ajtj fjnoerjtà ey hule`r ib sljrtpcih` us`rs jt tcjt tol`


13/34


@hmjm`l`ht wotc U`tjon fiht`ht cjs s``h olpr`ssov` mriwtc jfrissjnn pnjtbirls. ohfnuaohm a`sdtip

16

61.3=5

:=.:62

$:71%

$630%

:1.1=0

5.227

:5.?:1

1.?22

Bè,57:7 Bè,57:6

H)J

$:=%:2.??5

P(V( U`tjon Vot` Psjm` oh Lohut`s #LL/ ey Wnjtbirl;A`sdtip. Vljrtpcih` jha Qjen t

Viurf`; filVfir` Làoj L`trox Lunto,Wnjtbirl. P(V(. Bèrujry 57:6

+ Hit`; Bè,57:7 Lieon` os `stoljtà ejsà ih `jrno`st ies`rvà filVfir` sljrtpcih``hmjm`l`ht ajtj fjnoerjtà ey hule`r ib sljrtpcih` us`rs jt tcjt tol`


14/34


H`jrny cjnb ib aomotjn tol` sp`ht ih r`tjon prip`rto`s hiw iffurs vojsljrtpcih`s jha tjen`ts

A`sdtip

05%Vljrtpcih`

61%

Qjen`t

:1%

U`tjon Fjt`miry Qol` Vp`ht ey Wnjtbirl;A`sdtip. Vljrtpcih` jha Qjen`t

Viurf`; filVfir` L`aoj L`trox Lunto,Wnjtbirl. P(V(. Ljrfc 57:6


15/34


U`tjon`rs somhobofjhtny `xt`ha tcòr iv`rjnn aomotjn pr`s`hf` voj lieon`pnjtbirls #sljrtpcih` jha tjen`t/

V`n`ftà N`jaohm U`tjon`rs; Qitjn P(V( Aomotjn WipunjtoihPhoqu` Rosotirs #777/ ey Wnjtbirl

Viurf`; filVfir` Làoj L`trox Lunto,Wnjtbirl. P(V(. Ljrfc 57:6

7 17.777 37.777 :57.777 :27.777

Jljzih Vot`s

Èjy

]jn,LjrtJppn`(fil Vot`s

Qjrm`t Firp(

E`st Euy Vot`s

Qc` Cil` A`pit

@tsy(fil

V`jrs(fil

Niw`s(fil

WF Ihny WF $ Lieon` Lieon` Ihny

Qc` jv`rjm` Qip 07 r`tjon`r`xt`hasots a`sdtip juao`hf` ey

10% voj lieon` fcjhh`ns

Hit`; Lie on` < Vljrtp cih ` $ Qjen`t

:21L

?5L

0=L00L

17L

5=L

5:L

57L

57L

:?L


16/34


Jt !0(?E oh Z: 57:6. l,Fill`rf` mr`w 6:% vs _Jjha jffiuht`a bir ::% ib jnn U`tjon `,Fill`rf`

W`rf`htjm` ib U`tjon `,Fill`rf` Ainnjrs Vp`ht voj Lieon` #Vljrtpcih` " Qjen`t/Viurf`; filVfir` @,fill`rf` " L,fill`rf` L`jsur`l`ht

!0(?E


17/34

filVfir`. Ohf( Wripro`tjry( :=

Oh t`rls ib aosfr`toihjry sp`haohm. l,Fill`rf` mriwtc somhobofjhtnyiutpjfohm `,Fill`rf` jha bjr jc`ja ib jnn fihsul`r sp`haohm

Z: 57:6 _)_ U`tjon Vp`haohm Mriwtc ey Fcjhh`nViurf`; A`pt( ib Fill`rf`. filVfir` `,Fill`rf` " l,Fill`rf` L`jsur`l`ht


18/34


Vljrtpcih` us`rs jr` n`ss nod`ny ti fihauft purfcjs`s tcjh tjen`tus`rs. eut tcis` wci ai sp`ha lir` ih jv`rjm`

Z: 57:6 Euy`r W`h`trjtoih ey WnjtbirlViurf`; filVfir` `,Fill`rf` " l,Fill`rf` L`jsur`l`ht

Z: 57:6 Vp`haohm p`r Euy`r ey WnjtbirlViurf`; filVfir` `,Fill`rf` " l,Fill`rf` L`jsur`l`ht

Os comc`r sp`haohm prip`hsoty jlihm sljrtpcih` euy`rs jbuhftoih ib tc` sciwriilohm `bb`ft9


19/34


Wrof` V`hsotovoty; Vcoppohm " Qjx`s


20/34

filVfir` ) PWV Wuns` ib tc` Vcipp`r Vtuay sciws tcjt wcon` fihsul`rs


21/34

filVfir`. Ohf( Wripro`tjry( 5:

filVfir` ) PWV Wuns` ib tc` Vcipp`r Vtuay sciws tcjt wcon` fihsul`rsibt`h s`n`ft tc` n`jst `xp`hsov` scoppohm iptoih. tc`y wjht ti s`` j vjro`ty ib

iptoihs bir a`nov`ry(


22/34


Lir` Rjnujen` Ohbirljtoih Bril tc` Vtuayups(fil)filVfir`57:6

U`turhs Fjrt Jejhaihl`ht


23/34

filVfir`. Ohf( Wripro`tjry( 56++ , hi som hob ofjht fc jhm` v`rsus 57:5 #06%/

List fihsul`rs jr` jwjr` ib Jljzih Qjx pripisjns. jha 01% sjy

tcjt sufc j tjx wiuna ljd` tc`l n`ss nod`ny ti purfcjs` ot`ls ihnoh`

]cjt `bb`ft. ob jhy. wiuna cjvohm tipjy sjn`s tjx ih jnn ihnoh` purfcjs`scjv` ih yiur ihnoh` scippohm9

Cjv` yiu c`jra jhytcohm jeiut tc` vjroiusnjws ir pripisjns tcjt wiuna r`quor` jnnihnoh` l`rfcjhts. sufc js Jljzih. tifcjrm` sjn`s tjx ih jnn ira`rs jt tc`or sot`s9


24/34


Fihsul`rs ljy e` ibbs`ttohm tc` ohfr`l`htjn fist ib jhihnoh` sjn`s tjx wotc br`` scoppohm prilitoihs

W`rf`htjm` ib U`tjon `,Fill`rf` Qrjhsjftoihs wotc Br`` VcoppohmViurf`; filVfir` ,Fill`rf` L`jsur`l`ht

Qrjhsjftoihs tcjt ohvinv` j sjn`s

tjx jr` 13% lir` nod`ny ti cjv`br`` scoppohm tcjh trjhsjftoihs

tcjt ai hit finn`ft j tjx

b b F


25/34


Lunto,fcjhh`n r`tjon`rs jffiuht bir ljkiroty ib r`tjon `,Fill`rf`sp`haohm eut tc`or sjn`s jr` mriwohm lir` sniwny tcjh pur`,pnjys

Qyp` ib U`tjon`r W`rf`ht ib Jnn U`tjon`,Fill`rf` Vjn`s

Ainnjr Vjn`s Mriwtc_)_

Wur`,Wnjy 6=% :=%

Lunto,Fcjhh`n 26% ::%

]onn tc` comc`r mriwtc rjt` ib pur` pnjy r`tjon`rs

e` aonut`a ey finn`ftoih ib stjt` sjn`s tjx`s9


26/34


Fill`rf`,Wiw`r`a Aomotjn Jav`rtosohm

U`tjon`rs js Jav`rt os ohm Wnjtbirls

A o c o otc b no a to o


27/34

filVfir`. Ohf( Wripro`tjry( 5=

Jav`rtosohm Fill`rf`

Ayhjlofs jr` fcjhmohm. wotc fill`rf` bu`nohm jav`rtosohmoh tomct b``aejfd niip

Fill`rf` cjs e`fil` ljrd`tohm jha

ljrd`tohm cjs e`fil` fill`rf`(Uoscja Qiejffiwjnj

Fco`b Vtrjt`my " Ohhi vjtoih Ibb of`r

Rovjdo

W c e a t to a o co c nobt o o t n tc


28/34


Làojh Ibbnoh` Vjn`s Nobt oh 6,Lihtcs bril Aomotjn Jav`rtosohm bir FWM ErjhasJlihm Fihsul`rs U`fòvohm Jas

Viurf`; filVfir` Ja@bbx Ibbnoh` Vjn`s Nobt. Hirls bir FWM. Ljr,57::

Wurfcjs`,ejsà tjrm`tohm arov`s comc`r nobts oh oh,stir` sjn`s tcjhfjlpjomhs tcjt aiht n`v`rjm` tcos typ` ib tjrm`tohm

$5:%

$63%

]otc Wurfcjs`,EjsàQjrm`tohm

Hi Qjrm`tohm

]c o n ao eon n ao t on e t ao otc


29/34

filVfir`. Ohf( Wripro`tjry( 5?

]c`h ohfnuaohm lieon`. n`jaohm r`tjon`rs eijst juao`hf`s ih pjr wotcsil` ib tc` njrm`st puenosc`rs

Qip :0 Aomotjn L`aoj Wrip`rto`s ey Juao`hf` #777/Viurf`; filVfir` L`aoj L`trox Lunto,Wnjtbirl. P(V(. Ljrfc 57:6

56=L556L

:3=L:37L

:21L

:6?L:6:L

:56L

::=L::7L

:72L

??L?5L

?7L3?L

J c e k n a to o n tb bb o


30/34


Jljzih cjs e`fil` j ljkir pnjy`r js jh jav`rtosohm pnjtbirl. ibb`rohmja a`nov`ry ejs`a ih j w`jntc ib eriwsohm jha euyohm ajtj

7(7

7(0

:(7

:(0

5(7

5(0

6(7

6(0

1(7

Jljzih Aospnjy Ja Olpr`ssoihs #oh Eonnoihs/

Viurf`; filVfir` Ja L`trox. PV

$17% _)_


31/34


32/34


D`y Qjd`jwjys


33/34


D`y Qjd`jwjys

Z: 57:6 `,Fill`rf` mriwtc wjs strihm jt :6%. tciumc j snomct

punnejfd bril pr`voius qujrt`rs

Ohfr`js` oh pjyrinn tjx`s e`mohhohm Kjh( : tiid aospisjen` ohfil` bril fihsul`rs pifd`ts. wcofc nod`ny

ajlp`hà aosfr`toihjry sp`haohm

Eut tc` fcjhh`n scobt fihtohuà jha `,Fill`rf` r`jfcà jnn,tol` comc ib :7(2% ib titjn aosfr`toihjry r`tjon

sjn`s #::(3% ohfnuaohm l,Fill`rf`/

Fihsul`r s`htol`ht fihtohu`s ti olpriv`. eut prof` s`hsotovoty stonn

j ljkir arov`r ib `,Fill`rf` e`cjvoir Br`` scoppohm. jppnofjtoih ib sjn`s tjx. jha a`nov`ry iptoihs jnn nod`ny ti jbb`ft c`jntc ib `,Fill`rf`

fcjhh`n js w` mi birwjra

Lieon` " Lunto,Wnjtbirl Fill`rf` jr` r`jay bir prol`tol` ::% ib jnn aomotjn r`tjon fill`rf` hiw filohm bril lieon` pnjtbirls

Vljrtpcih`s n`ss nod`ny ti arov` purfcjs` tcjh tjen`ts. eut tc`y jffiuht bir lir` a`vof`s jha mr`jt`r

iv`rjnn lieon` sp`haohm jftovoty

Mriwtc ib r`tjon`rs js jav`rtosohm pnjtbirls


34/34

V O W o t

www(filsfir`(fil

www(bjf`eiid(fil)filsfir`ohf

GfilVfir`

Qcjhd _iu*

Bir j fipy ib tc` pr`s`htjtoih pn`js` `ljon;

N`jrhlir`Gfilsfir`(fil

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comScore: IRCE State of Online Retail Presentation