Embed Size (px)
Citation preview
WEBSITES 101PRESENTED BY:
THE MAYECREATE FAMILY(minus Sean & Kerra)
MAYECREATESUPPORT STAFF
WE SOLVE MARKETING PROBLEMS.
EVEN THE DOGS.
MOSTLY ONLINE.
WEBSITES 101PRESENTED BY:
How Google Ranks Sites #1What SEO Means
If You Need It
How It Works
Website Must Haves
Ways to Build Your SiteTypes of Sites
How Much They Cost
Lead Generating Secrets
NO REGULATIONS NO REQUIRED TRAINING LOW COST OF ENTRY NO BACKGROUND OR DRUG TESTS JUST NEED TO ACT SMART
Honest folks, crooks, people who like to use big words, anyone who can
use a computer or out to make a buck…web design is for you!
HOW GOOGLE RANKS SITES #1
SEO whatever that means
WHAT DOES SEO MEAN?Search Engine Optimization
Google’s interpretation of the reputation and online health of your business
Google’s search algorithm uses certain factors to decide how relevant you are to searchers
Should you care about SEO?
YES
You serve the general public and want more business
NO
You only work on government contracts
MAYBE
You contract with other businesses and want to grow
Your website should always show up
when someone searches for your
business name.
If it doesn’t…you have a problem.
LISTINGS
WEBSITE CONTENT & BEHAVIOR
LINK BUILDING
SOCIAL MEDIA
HOW IT WORKS28%
TECHNICALLY SOUND WEBSITE
45%
24%
28%
3.5%
28%
45%
24%
28%
3.5%
• Factors are all relative
• Adjust for each industry based on competition in a given location
• Figure out what the other guy is doing and do more or do it better
HOW IT WORKS
LISTINGS9% Proper Google Business Listing
6.5% Online Reviews
8.5% Properly Formatted Listings in Other Directories
WEBSITE CONTENT & BEHAVIOR26% Site quality, proper formatting and placement
of key terms
11.5% Visitor interaction with site and search listings
7% Content Personalization
LINK BUILDING28% Inbound links formatted correctly from quality sites
SOCIAL MEDIA3.5% Social media presence and activity
HOW IT WORKS
28%
TECHNICALLY SOUND WEBSITE
26%
11.5%
7%9%
6.5%
8.5%
28%
3.5%
TECHNICALLY SOUND WEBSITE
• Quality and Up to Date Code
• Mobile Friendly
• URL Structure
• Internal Link Architecture
• Loads Quickly
• Sitemaps
• Proper Re-directs
26%
11.5%
7%9%
6.5%
8.5%
28%
3.5%
WEBSITE LIFE SPAN3-8 Years, it’s not one and done, put it in your budget3-6
TECHNICALLY SOUND WEBSITE
• Quality and Up to Date Code
• Mobile Friendly
• URL Structure
• Internal Link Architecture
• Loads Quickly
• Sitemaps
• Proper Re-directs
26%
11.5%
7%9%
6.5%
8.5%
28%
3.5%
WEBSITE CONTENT & BEHAVIOR
26% Site quality, proper formatting and
placement of key terms, relevant content,
unique content presence of name address
and phone, domain authority
11.5% Visitor interaction with site and
search listings
7% Content personalization, legible design,
updated content
9%
20%
26%
11.5%
7%9%
6.5%
8.5%
28%
3.5%
CONTENT = DOORSEach page in your site is like a door, the more doors you have the more
ways visitors can enter your site
LISTINGS
9% Proper Google Business listing, correct
category, keyword in business title, proximity
to searcher
8% Online reviews, quantity, quality and
placement
14% Properly formatted listings in other
directories, consistency in name address and
phone, number and quality of listings
14%
15% 26%
11.5%
7%9%
6.5%
8.5%
28%
3.5%
LINK BUILDING
28% Inbound links formatted correctly
from quality sites
26%
11.5%
7%9%
6.5%
8.5%
28%
3.5%
SOCIAL MEDIA
5% Social media presence and activity26%
11.5%
7%9%
6.5%
8.5%
28%
3.5%
LISTINGS9% Proper Google Business Listing
6.5% Online Reviews
8.5% Properly Formatted Listings in Other Directories
WEBSITE CONTENT & BEHAVIOR26% Site quality, proper formatting and placement
of key terms
11.5% Visitor interaction with site and search listings
7% Content Personalization
LINK BUILDING28% Inbound links formatted correctly from quality sites
SOCIAL MEDIA3.5% Social media presence and activity
HOW IT WORKS
28%
TECHNICALLY SOUND WEBSITE
26%
11.5%
7%9%
6.5%
8.5%
28%
3.5%
WEBSITE MUST-HAVESThe stuff you have to have on your site
or people will think you’re small potatoes
MOBILE FRIENDLY
• Google prefers and rewards mobile
friendly websites
• Good customer service – meeting
people where they’re at
• Very important for business to
consumer
REAL PHOTOS
• Avoid stock photos whenever
possible
• Invest in quality photos
• Humanize your business
• Real = Approachable
• Genuine and trust building
SNAZZY HOME PAGE
• This is your new office
• Wow visitors immediately
• Slideshows, big images and video on
home pages are on trend
• Launching pad directing visitors to
what they’re looking for and where
you want them to go
VISUAL PROOF
• Use lots of photos, format for fast
loading
• Showcase your good work, capabilities
and experience
• Identify the types of businesses or
people you work for
• Keeps content fresh and gives visitors a
reason to return, makes more doors
• Build rapport
• Gain credibility
• Name drop
• Place these not just on a page but
throughout your site where they
apply to the content on the page
TESTIMONIALS
CAPABILITIES
• Explain your service offerings
• Link to the work you’ve completed in
your finished projects to validate
• Show photos
• Consider a page for each service
• Focus on key search terms
• Share service specific testimonials
CONTACT INFO
• Place it in the header
• Display it in the footer
• Make sure there’s a contact button
• Make it super simple stupid easy to
find and contact your company
EASY BUTTON
• Gather visitor data and pass it
through to your marketing or CMS
• Automate email newsletters from
website updates
• Give customers what they want
• Make your website part of your
business processes when possible
YOU DO YOU
• Stay true to your company, don’t just
tell people what you think they want
to hear
• Represent the business you are,
share your values, mission and
personality
• Your people and work ethic are what
make your company great
WAYS TO BUILD YOUR SITEBecause it’s not going to build itself
TYPES OF SITES
Borrowed Rented Owned
•Little to no setup investment
•Easy to reach out
•Not very customizable
•Their house, their rules
EXAMPLES
Houzz
Angie’s List
Etsy
Ebay
Borrowed Rented Owned
•Low setup investment
•Monthly rent
•Moderate to full customization
•You don’t own it, moving is starting over
•At the mercy of your landlord
EXAMPLES
WIX
Weebly
Shopify
SquareSpace
WordPress.com
GoDaddy Website Builder
Borrowed Rented Owned
•Higher setup investment
•Low monthly hosting
•Full customization
•Move from server to server
•Can often convert from one to another
•Custom build your home
EXAMPLES
WordPress
Drupal
Joomla
Dreamweaver
Borrowed Rented Owned
WWW.BUILTWITH.COMNot sure what type of site you have?
HOW MUCH DOES IT COST?What do you want?
BIG BAD PRICE DISCLAIMER
You knew this was coming.
If it sounds too good to be true…it is.
Annual Costs
•Always budget for a domain name: $25 or less a year
•Most of the time hosting: $8-$25 a month
•Maintenance: 1hr a month or $300 a year
•Updates: depends on goals and expectations 5%-10% of the site setup up cost
Add these to your budget every year.
Remember the life of your website is
3-6 years.
DIY Make Sure…
• It’s rented space, pick the right landlord
• Is it really cost effective?
• Factor in the cost of the software/ongoing costs
• Be realistic with your comfort level with the internet and computers
• Mid to low level of customization
• Allow 4-6 months
WIX
Weebly
Shopify
Squarespace
WordPress.com
GoDaddy Website Builder
Borrowed Rented Owned
$0 - $299/MONTHBasic websites run $25-30 a month.
GIPSY Make Sure…
•Double check:• Experience level
• Availability
• Process
•What happens if they jump ship?
•Go with a common software
• Limited to high customization
• Allow 3-6 months
Freelancer
Borrowed Rented Owned
Borrowed Rented Owned
$10-$50/HOURA six page website could cost between $350 - $2,000
SPEC BUILDER
Make Sure…
• Ask if they’re buying a template -don’t pay custom prices if it’s not custom
•Beware of proprietary software
• Ask if it’s American made
• Limited to moderate customization options
•Generally a faster turn around
Sideline web design service, templates
are used to build spec websites, these
are not custom homes.
Borrowed Rented Owned
Borrowed Rented Owned
$ NFCCould be a fixed bid anywhere across the board.
May charge monthly $100 – 1,500/mo.
DESIGN-BUILD
Make Sure…
• Read the fine print – do you own it?
• Beware of proprietary software
• Ask if it’s American made
• More consulting and planning time
• Ongoing relationship
• Moderate to high customization options
• Slower turn around 2-6 months, sometimes longer
Borrowed Rented Owned
Borrowed Rented Owned
$3,500 – $6,000For a 6 page website from a Mid-Missouri design build company.
HOW TO TURN VISITORS INTO LEADS
1…2…3…4…yeah, let’s over simplify things
REEL ‘EM INGenerate traffic, buy it, borrow it, grow it, get creative1
Your
Audience
Closed
BusinessWEBSITE
Blog
Marketing
Advertising
MAKE SURE YOUR SITE DOESN’T STINKDon’t waste money sending people to a piece of crap site that will just scare them right over to the competition
2
TELL THEM WHAT THEY WANT TO KNOWIn exchange for what you want – to know who they are
Even if it makes your stomach hurt, they’re going to find the information somewhere, do you want it to be from you or your competition?
3
TRACK IT LIKE YOU TRACK YOUR BOTTOM LINEIt’s a marathon, not a sprint
Marketing is a gamble, roll until you catch a streak but you won’t know if you win unless you watch the dice
4
GUINEA PIG PLEASEWho wants to review their site?
website.grader.com < Gives you a big picture overview of site health
gtmetrix.com/ < Gives you a deep dive of site load speed
adsolutions.yp.com/ < Will tell you where your site is listed
moz.com/researchtools/ose/ < Tells you what’s linking to your site
builtwith.com < Tells you what your site is built with
WEBSITES 101PRESENTED BY:
How Google Ranks Sites #1What SEO Means
If You Need It
How It Works
Website Must Haves
Ways to Build Your SiteTypes of Sites
How Much They Cost
Lead Generating Secrets
NEXT UP!PRESENTED BY:
Optimizing Your Web Presence to
Improve Your Google Ranking Thursday, April 30th, 2020 at 9:00 a.m. CT
How to be a Marketing Superhero
When Your Background Isn't Marketing Thursday, May 7th, 2020 at 9:00 a.m. CT
Gain Confidence with WordPress Thursday, May 14th, 2020 at 9:00 a.m. CT
Planning & Tracking a Successful
Social Media CampaignThursday, May 21st, 2020 at 9:00 a.m. CT
Planning Your Online Marketing
Thursday, May 28th, 2020 at 9:00 a.m. CT
