Content Development Approach

8/8/2019 Content Development Approach

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Copyright © 2010. AEL Data Services, LLP www.aeldata.com

eLearning Content Development

Approach

AEL Data Services, LLP# 15/16/17,Yogam Garden, Brindhavan Nagar,

Valasaravakkam, Chennai, INDIA - 600 087.

Phone: +91 44 2486 8561 / 8562 | Fax: +91 44 2486 8563Email: [email protected]

Website: http://www.aeldata.com



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1. Overview

AEL Data has significant experience in converting books and face-to-face

learning materials into highly interactive and engaging elearning content.

We adopt appropriate effective instructional strategies to meet each

individual learner's personal learning style and achieve learning objectives.

Through the years of working with various educators, educational

institutions and training organizations across the globe, we have developed

the tested and proven strategies and methodologies to create content that

makes the learning experience exciting.

2. Our Approach

We design and develop elearning content primarily focussing on the

following three learning objectives:

1. Absorb

2. Do

3. Connect

To make our approach more effective and help meet the learning objective,

we make use of Blooms Taxonomy. Our unique approach coupled with



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Blooms Taxonomy provides a learning environment that focuses on teaching

learners the higher level of thinking skills.

3. Blooms Taxonomy

Blooms Taxonomy was originally created by Benjamin Bloom for categorizing

and classifying levels of intellectual learning that commonly occur in the

classroom setting. Blooms taxonomy contains three overlapping domains:

the cognitive, psychomotor, and affective. Within the cognitive domain

Benjamin Bloom identified six levels that have become commonly known as

blooms taxonomy.

3.1 Knowledge: Exhibit memory of previously-learned materials by recalling

facts, terms, basic concepts and answers

Knowledge of specifics - terminology, specific facts

Knowledge of ways and means of dealing with specifics - conventions,

trends and sequences, classifications and categories, criteria,

methodology

Knowledge of the universals and abstractions in a field - principles

and generalizations, theories and structures

3.2 Comprehension: Demonstrative understanding of facts and ideas by

organizing, comparing, translating, interpreting, giving descriptions, and

stating main ideas



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Translation

Interpretation

Extrapolation

3.3 Application: Using new knowledge. Solve problems to new situations by

applying acquired knowledge, facts, techniques and rules in a different way

3.4 Analysis: Examine and break information into parts by identifying

motives or causes. Make inferences and find evidence to support

generalizations

Analysis of elements

Analysis of relationships

Analysis of organizational principles

3.5 Synthesis: Compile information together in a different way by

combining elements in a new pattern or proposing alternative solutions

Production of a unique communication

Production of a plan, or proposed set of operations

Derivation of a set of abstract relations

3.6 Evaluation: Present and defend opinions by making judgments about

information, validity of ideas or quality of work based on a set of criteria

Judgments in terms of internal evidence

Judgments in terms of external criteria

Whether it is class-room based face-to-face teaching or elearning, it is

vitally important for learners to learn not just the lower order thinking skills

at the bottom of the Blooms Taxonomy, but also the higher order thinking

skills at the top of the Blooms Taxonomy such as Evaluation.



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4. Our Approach Coupled With Blooms Taxonomy

To ensure that the students get both lower order thinking skills and higher

order thinking skills of Blooms Taxonomy through, we follow our incorporate

our unique approach that combines all the learning activities.

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Content Development Approach