CONTENT DRIVEN STRATEGY FOR INSTAGRAM & BEYOND · He will talk through his experience targeting young millennials across Europe for Isle of MTV to drive traffic volumes and instant

CONTENT DRIVEN STRATEGY FOR

INSTAGRAM & BEYOND

www.seenconnects.com

• WHO & WHAT IS THIS ALL ABOUT?

• EXAMPLES

• WHAT HAVE FACEBOOK BEEN SAYING?

• INFLUENCERS AS CONTENT CREATORS

• TIPS

• ASK QUESTIONS

AGENDA:

WHO IS THIS?



WHO IS THIS?

WHAT IS THIS ABOUT?



WHAT IS THIS ABOUT?

Content driven strategy for Instagram and beyond

In this session Sam will talk about his experience working with brands big and small and bring to life the different ways you can use content more strategically and deliver better results.

He will talk through his experience targeting young millennials across Europe for Isle of MTV to drive traffic volumes and instant sales, discuss how unique content experiences for Virgin Holidays helped change the way people think of the brand and their offering and share insight on more traditional long form content and beautiful influencer imagery and how this can generate sales for boutique holiday destinations.

In addition, you will leave the session with social channel best practice and a much better understanding of how you can increase valuable reach, engagement and shares as well as the ability to measure what matters and be confident you are getting the ROI you are after.

WHAT DOES THAT MEAN?



WHAT DOES THAT MEAN

Who are you targeting?

What are you targeting them with?

What’s the outcome you’re looking for?


WHICH REALLY

MEANS…

01

02

03

EXAMPLES

Immediate content

Interactive content

Immersive content


BUT FIRST…WHAT

ARE FB SAYING?

01

02

03



7 million reached (Across 4 key markets)

38k clicks to booking pages in the first 24 hours

40% uplift in sales YOY in the first week

Results

01

02

03




Changed the perception of the brand

offering for UK consumers

Best month ever for traffic to Safari

holidays

Best month ever for sales on safari

holidays


RESULTS

01

02

03




RESULTS

Increased dwell time

Increased enquires

More direct bookings

01

02

03


INSTAGRAM & FACEBOOK:

WHAT ARE THEY SAYING

Immediate content

Interactive content

Immersive content

Content types

FB Says01

02

03


Lean in…

Lean back…

Lean…everywhere

Content types

Sam Says…01

02

03


Immediate/ Lean in…

Interactive/ Lean back…

Immersive/ Lean…everywhere

Content types

01

02

03





Content types

01

02

03





Content types

01

02

03



INFLUENCERS AS

CONTENT CREATORS

Our approach focuses on three key elements.

The innovative influencer content agency.

We inspire consumers, driving impact for brands by

harnessing the power of influencers.


HOUSE RULES


It’s not about how much you pay,

It’s about how much you care.

It’s not just about reach,

It’s about authenticity.

Content that tries to sell, doesn’t,

Content that tries to help, does.

01

02

03

WHY INFLUENCERS?


Influencer marketing is about raising awareness of your product via authentic partnerships.

84% of people take action based on the

opinion of others.

- Nielsen

91% trust peer to peer recommendations.

- Nielsen

Average 5x return

on investment when

working with Influencers

- Nielsen

INFLUENCERS AS

CONTENT CREATORS


• Mutually beneficial partnership, providing the brand with content that can be re-purposed.

• Intriguing and relatable story-tellers; it’s about a real narrative and inspiring others to experience new things.

• Influencers that live and breathe the brand values - authentic and relatable creatives.

WHAT IS AN


‘INSTAGRAMMER’?Instagram influencers raise awareness of your product via authentic partnerships with brands, curating and capturing their interests to an audience.


KIM KARDASHIAN1 x Insta: $500k

125M subscribers

2.08% ER

THEY CREATE AWARENESS FOR BRANDS

THROUGH PAID FOR CONTENT




CHIARA FERRAGNI1 x Insta: $56k

15.9M followers

2.66% ER


125M subscribers

2.08% ER




CHIARA FERRAGNI1 x Insta: $56k

15.9M followers

2.66% ER

JACK MORRIS1 x Insta: £7k

2.8M followers

5.80% ER


125M subscribers

2.08% ER

CREATING

AMAZING CONTENT



ROBERT JAHNS

@NOIS71.2M followers

CREATING

AMAZING CONTENT


ROBERT JAHNS


SIMON HOOPER

@FATHER_OF_DAUGHTERS909k followers

CREATING

AMAZING CONTENT


ROBERT JAHNS


SIMON HOOPER

@FATHER_OF_DAUGHTERS909k followers

VANGA BROTHERS

Alex & MArco800k Subscribers

CREATING

AMAZING CONTENT


SOCIAL MEDIA:

TOP TIPS FOR DRIVING SUCCESS

QUALITY OVER QUANTITY


HAVE A CLEAR NARRATIVE


USE INFLUENCERS

AS CONTENT CREATORS


USE ALL THE FEATURES


SUPPORT ACTIVATIONS WITH

MEDIA SPEND


LISTEN TO WHAT YOUR

AUDIENCE ARE SAYING


CONTENT DRIVEN STRATEGY FOR

INSTAGRAM & BEYOND

Who are you targeting?

What are you targeting them with?

What’s the outcome you’re looking for?


WHICH REALLY

MEANS…

01

02

03




Content types

01

02

03


INFLUENCERS AS

CONTENT CREATORS


• Mutually beneficial partnership, providing the brand with content that can be re-purposed.

• Intriguing and relatable story-tellers; it’s about a real narrative and inspiring others to experience new things.

• Influencers that live and breathe the brand values - authentic and relatable creatives.


SAM BROOKESBUSINESS DIRECTOR

[email protected]

@SEENCONNECTS

Documents

CONTENT DRIVEN STRATEGY FOR INSTAGRAM & BEYOND · He will talk through his experience targeting young millennials across Europe for Isle of MTV to drive traffic volumes and instant