Media Studies

Institutions and Audiences

ConvergenceInstitutions and Audiences

Convergence

Convergence

Media Industries diversifying (Boundaries down)• News International

– Newspapers– Broadcast– Internet– Films etc

More of this laterMore of this later

Convergence

Technologies coming together (Boundaries down)• Mobile phones– Phone– MP3– Camera– Interface

• Wireless• G3

Mobile Phone case study

Lets look at mobile phones.

• As far as I am concerned, none of you have a mobile phone with you.

Nokia Cityman 1987

Nokia “Matrix” 1996

Nokia Matrix 1996

Use of mobile phone

• Contract or PAYG• How much do you spend?• Could you go 24 hours without mobile?

Task

• Make a list of the functions on your mobile phone

Functions on Mobile phones

Original mobile phones had

• Carrying handles - Weighed x kgs• Patchy reception at best• 2 metre aerials• Talk time of minutes• Battery life of hours• Crazy expensive

What made it possible?What made it possible?

Enabling technology

• Massive increase in battery technology– Increased life– Smaller– Quicker charging– Reliability

• Low energy microchips– ARM Holdings– Minaturised electronics

Activity

• Take you mobile phone• Weigh the battery and the phone separate• Calculate – the total weight– % of total weight which is battery

Weight of battery * 100total weight

Results

Summary

Mobile phone technology is• Changing rapidly• Getting cheaper• Influencing the way we run our lives• Becoming more a digital interface

Homework - Essay

The mobile phone is influencing the way we run our lives.

In what way are mobile phones reaching new and wider audiences?

What changes are we likely to see in the next 20 years?450 words Word processedDeadline

Media Studies

Institutions and Audiences

ConvergenceInstitutions and Audiences

Convergence