Cool-Hunting at #WSMC15 CRAIG LEFEBVRE

@CHIEFMAVEN

Cool-Hunting

u Uncovering artefacts and trends that are likely to have broad appeal.

Deepening and Broadening the Change Agenda

u  Target audience segments à Priority groups & active agents

u  Deficits/barriers à Assets/endowments

u  Targeting à Co-creation

u  Exchanges à Collaborative value creation

u  Benefits à Value propositions

u  People à Institutions & Markets