Copy of Pran Spices Revitalizing Life

7/31/2019 Copy of Pran Spices Revitalizing Life

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Presented By Market Access Providers Limited


Pran SpicesRevitalizing life


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Spices are a vital ingredients in the sub continent food style. It has been alsoobserved that more spices are used our curries compared to the western foods.

The spices that are used in our foods are not only used as taste maker but alsothese spices are natural ingredients, which are beneficial to human body.

Pran Spices (i.e. Red Chili, Turmeric, Coriander & Cumin Seed) claims that theirprocessing technology tries to preserves the minerals in the spices which makesthe spices healthier to consumes.


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Activation Objectives:

Create Hype among the TG

Aware and Educate the TG

Initiate to build on new customers

Place the brand and its communication in TOM

Increase repeat purchase in trade


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Project Parameters

Target Group

Young Ladies

Housewives

SEC- A, B & C

Target Area3 Major Divisional HQ

- Dhaka Metro- Chittagong Metro- Sylhet Metro

DHK

Metro

CTGMetro

SYL

Metro


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Concept of the Activation

Through this activation, the idea is to reach to the TG directly and establish a 1on 1 contact with the TG to aware and educated them about the brand and itsbenefits in an interactive manner.

So that the communication can be placed in TOM of the TG and hence caninfluence her in the purchase decision.

Also the communication can help convert others to the brand and build futurecustomers.


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Proposed Routes for the Activation

School Activation

Shopping Mall Activation

Outdoor (mothers engagement)


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Activation Plan(Route Wise)



School ActivationOutdoor mother engagement activity



School Activation (Outdoor)Concept rationale

It has been seen that mothers are available near primary schools afterleaving their children to their school.

A group of mothers spend their half of the days outside their childrens

schools.

Hence approaching the mother near the schools will be very mucheffective, as the communication will be reaching the proper TG.

The target group that is being approached areDecision MakersMostly purchase the products for householdsUsers of the Spices in daily bases



School Activation (Outdoor)Modality

In this activation, the activity will be as following:

Interactive communication:The communication will initiate with an interactive communication and will start with questions. Agame board with brand and its attribute communication will be communicated.

Briefing of the brand and its attributes:Aligned with the interactive communication, a brand brief and its attributes will be communicated to

the audiences through a BP. The idea is to create awareness and educate them.

Booklet distribution:After all the communication will be over the booklet of Pran spices will be given out to theaudiences, moreover the communication of the contest will be also communicated to theaudiences.

Inputs of the customers:

Lastly data of the audiences will be taken through a questionnaire. The questionnaire will consistsof the 5 question where few objective related factors will be revealed.



Interactive Communication

Health issues that occursas age increases

Acidity

Blood Pressure

Cholesterol

Skin Pigmentation

Rheumatic pain

Cancer

Loss of Appetite


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Acidity

Blood Pressure

Cholesterol

Skin Pigmentation

Rheumatic pain

Cancer

Loss of Appetite

antacid

X med

Tonic

Chemo


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Acidity

Blood Pressure

Cholesterol

Skin Pigmentation

Rheumatic pain

Cancer

Loss of Appetite

antacid

X med

Tonic

Chemo

Spice Name:PropertiesEffect on the body





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School Activation (Outdoor)Modality

In this activation, the activity will be as following:

Interactive communication:A game board where common disease that are known to

common people will be in a side. In the middle column basic simplymedicine for the treatment as per the layman know will be placed. Wherethe communication will be that all these chemical are relieving you fromtemporary pain as they are all chemical and has side effects.

But our product preserve the nutrients in them from production and henceprovide the body with herbal remedies and in long run it will keep youhealthy and beautiful. (the communication will be after the last part isrevealed).


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School Activation CoveragePer Day

Team 1 female, 1 male

Per team Per day contact Primary 50 mothers

Secondary 20 mothers

Total- 70 mothers

1 Supervisor for 5 teams

Per day total School - ??????


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Total coverage

Schools that will be covered

Dhaka 150Chittagong 50

Sylhet 20

Total School -220

Total coverage

220 x 70 = 15400.

School Activation Coverage


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HR Plan

Project Manager

Project

Coordiantor

Supervisor

(Activation)

Supervisor

(Logistics)

BP (Male) BP (Female)


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Shopping Mall Activation


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Shopping Mall ActivationConcept rationale

In the Shopping Mall Activation, a huge number of people gather regularly atthe shopping malls. There is a great possibility to attract potential consumersthrough engagement activities.

The traffic of ladies are immense in these shopping mall.

These ladies are prospective TG for Pran Spices

The target group that is being approached areDecision MakersMostly purchase the products for householdsUsers of the Spices in daily bases


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Use of Interactive

Communication tools

Awarding the winners

Brochures

Brief About Pran Spices

3-4 min

1 min.

1 min.

2-3 min.


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Interactive Communication tools

For shopping mall activation our experience says people

especially women age range between 25-45 will not waste

their time to know about something they are already using.They normally do not waste their time for other products

beside the target product for which they go for shopping. So

our strategy in the shopping mall has to be different and

entertaining, that will give them pleasure and a happy

experience with the product.


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Here is an example given how the application will work

There will be an experience

booth in the Shopping mall

where a laptop and a LCD

screen will show an

application especially madefor this activation.


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- The application will take place in all the shopping malls.

- It would take only 2 or 3 minutes to complete the task.

- The task itself would increase the attraction amid the visitors

- As there will be gifts for the winners, from our experience wecan say that mother or women at the target age like to get

gifts that is helpful for the household chores.

- BP will also use POSMs. Related to the communication tool


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Description of the Application


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HR PlanHR Plan

Project Manager

Project

Coordiantor

Supervisor

(Activation)

BP (Logistics)

BP (Male) BP (Female)


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Here The HR plan would be similar to School activation but an

additional computer handler would be there to control the

application works.

Total CoverageShopping Mall Coverage

Total people will be covered - ??????

Total Shopping Mall - ????


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In Conclusion

In this plan, there has been four routes that have been thought off, inwhich prospective TG will be engaged in the activation.

The activation, will place the brand in the TOM of the audiences who willbe present in the activation as the communication will be interactive.Moreover through this idea awareness and education of the brand andits attributes will be provided to the audiences.


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Thank You

Documents

Copy of Pran Spices Revitalizing Life