COURSE CATALOG - ArtCenter College of Design · elective courses (1 per semester from 3rd to 7th semesters). Foundation Year The Foundation Year is an integral, mandatory part of

COURSE CATALOG

CENTRO is an institution for higher education specialized in creative studies. Leading professionals guide students from ideas to implementation, balancing talent and discipline, risk and certainty, with an interdisciplinary and entrepreneurial focus. CENTRO´s strength is its integrated vision: teachers, staff, course content and facilities come together in the same spirit of redefining the scope of creativity.

Education programsCENTRO is a higher education institution whose academic, educational and outreach proposals offer undergraduate and master’s programs in design, digital media, film and television. CENTRO offers an educational environment that by being solely focused on educating youth in creative degree programs, allows for the development and drive of professionals who are capable of proposing innovative results that are relevant to contemporary Mexico’s context and reality. Seven undergraduate programs are offered amid this context: Interior Architecture, Film and Television, Visual Communication, Industrial Design, Digital Media Design, Textile and Fashion Design and Marketing and Advertising. One graduate degree is also given: the Master’s in Design Studies.

CENTRO’s educational model includes the training of professionals through curricula, which include for each discipline the development of skills, knowledge and attitudes, multi-disciplinary work, professional practice and the need to respond to different challenges of the professional world.

Description of curricula The programs given at CENTRO have unique characteristics that respond to a very specific curriculum design derived from in-depth field studies which considered the following aspects: study of competition and market opportunities, professional field, admissions profile, graduation profile and general degree program objectives. The results from this extensive task of education research began in undergraduate and post-graduate curricula organized by area and with different types of academic units (courses), with a total duration of eight semesters (4 years) per undergraduate program and 4 semesters (2 years) for the undergraduate program, with each semester lasting 16 weeks.

INTRODUCTION

1. UNDERGRADUATE LEVELEach undergraduate curriculum is comprised of one foundation year (semesters 1 and 2), a set of courses focused on specific study of the discipline (semesters 3 to 8) and a series of complementary and general elective courses (1 per semester from 3rd to 7th semesters).

Foundation Year The Foundation Year is an integral, mandatory part of each bachelor´s degree program. Students take theoretical seminars and practical studio courses during the two semesters of the first year:

The objectives of the Foundation Year are to provide: I. An interdisciplinary education among degree programs from theory to implementation; II. An inclusive, diverse disciplinary education that goes beyond the strict boundaries of design and communication teaching to include the history of thought, history of art, cultural sciences, and literature, among others; III. Concrete problem solving skills in an environment that encourages an integral vision and team work; IV. A solid, broad humanities education; V. The practical application of theoretical concepts with the objective of developing a proactive interest in research and experimentation; VI. An awareness within the student as to how design and communication constitute a integral part of cultural production.

These specific mandatory courses develop the students´ cognitive skills and provide them with historical-cultural knowledge with a solid grounding in methodological, theoretical and practical skills.

Disciplinary areas Each disciplinary area is comprised of workshops and courses unique to the disciplinary education specific to each academic program. They allow students to have an outlook on the set of areas of action and development of their disciplines. The contents are structured in an increasingly complex order over the course of six semesters.

The subjects focused on the work in each specific discipline involve carrying out project activities, the creation of concepts, problem solving, application of specific techniques and processes and the acquisition of historical and cultural knowledge.

Complementary electives These are courses that are shared with other undergraduate programs, where students have the opportunity to develop cognitive skills and acquire historical and cultural knowledge, methodological knowledge, theories and practices specific to other disciplines that complement their professional labors.

General electives These are courses students can choose based on their interests and concerns, focused on providing general humanistic knowledge and which are shared with other undergraduate programs.

2. GRADUATE LEVELThe Master’s Degree in Design Studies has a curriculum developed based on four disciplinary areas with a high level of specialization.

Research: focused on development of the main methodologies and research practices in the creative environment. This allows for the creation of maps, outlines and visual diagrams, as well as other relevant visual materials to transmit new knowledge.

Strategies: focused on communicating design experiences and their creative processes through expositions, catalogs, articles and editorials with a unique discourse. Based on knowledge previously acquired, this area develops the skills to design relevant strategies and policies that confirm design as an effective tool to improve the quality of life and economic development.

Context: based on a review of the background and historical context in which design manifests itself, this area focuses on analysis of the relationship between design and everyday life and its social, economic and political implications.

Teaching: understanding the educational process as a trigger for research and design as a tool to transmit knowledge; methodologies, practices and instruments are used to coordinate and lead the teaching and learning of creativity.

Semesters Goal CreditsHoursCode Subject

DIGITAL MEDIA

1

1

1

1

1

1

1

1

1

1

0101

0102

0103

0104

0105

0106

0107

0108

0109

0110

Word And Image I

Photography

Principles of Visual Language

Aesthetic Context I

Writing Lab

Introduction To Digital Media Design

Digital Image I

Film Analysis

Drawing I

Color I

The student will identify various theoretical approaches to image analysis which come from a plurality of interpretive perspectives, with the goal of reflecting on contemporary art and culture.

Students will identify the elements and uses of the photographic camera through analysis of the work of great teachers to influence their own photography, using current and traditional techniques and materials.

Students will evaluate the importance of visual language elements within the field of communication. Students will apply the visual language principles to reading and construction of two-dimensional elements. Students will resolve complex problems with composition using different skills: motor skills, coordination, memory, imagination and creativity.

The student will identify meaningful relationships between historical contexts, creativity, and aesthetic horizons to state at the end of the semester the resonances of the past in contemporary sensibilities and creativity; the student will also present a summary of the art, sensibility, and thought of the early modern period and the Renaissance.

The student will identify and make use of the formal and expressive possibilities of written language through an individual writing experience with the goal of dealing with design disciplines in an effective and integral manner, reflecting on the creative process through the development of one’s own discourse and the questioning of the normal uses of language.

Students will apply different creative and Internet research processes to develop projects focused on understanding the use of computers in different disciplines of design, architecture, marketing, fashion and film.

Students will design effective strategies in computer file management, health habits for using computers and basic office program tools. Students will also appropriately use software for each situation.

The student will analyze film through history and genres to relate films with their environment, regardless of their temporal or geographic origin.

At the end of the course, students will know the bases of freehand drawing and flat drawing as a tool to interpret everyday surroundings.

Students will explore the relationship between a surface or space and color in the perception and transmission of a two-dimensional visual message in the communications process. Students will be able to distinguish properties of color, such as: shade, saturation, tonal value and temperature, and analyze relationships of contrast and balance as means to communicate a message.

80

64

96

48

64

48

32

48

64

48

7,5

6

9

4,5

6

7

3

4,5

6

4,5


DIGITAL MEDIA

2

2

2

2

2

2

2

2

2

0211

0212

0213

0214

0215

0216

0217

0218

0219

Word and Image II

Drawing II

Color II

Aesthetic Context II

Narrative Through Media

Creative Team Management

The Present Day: Research and Analysis

Digital Image II

Typography

The student will analyze various theoretical approaches to the problems of the sign and examine the transformations of the sign in contemporary theory and representations, with the goal of connecting the discursive with the figurative, or in other words, between the word and the image.

Students will translate knowledge of technical drawing, construction lines and the main axis of drawing of different objects by freehand, and will also apply simple fundamental constructions, geometric shapes and their subdivisions by freehand and on computer.

Students will explore the relationship between a surface or space and color in the perception and transmission of a two-dimensional visual message in the communications process in volume and their properties in three-dimensional objects.

Stylistic changes, the development of taste, and the changes in manners of representation will be understood sequentially in the period from the advent of artistic vanguards to the middle of the 20th century, with the goal of expanding repertoire of resouces which permit an aesthetic approach within the field of design development, communication, and film.

At the end of the course, students: Will obtain skills to analyze and create narratives through different media, analyze the characteristics that comprise narratives, and adapt narratives to achieve interactive reading.

At the end of the course, students: Will distinguish the SCRUM methodology from its origin, principles and values until their development cycle, components, practices, roles and responsibilities.

The student will obtain the elements which permit them to analyze various subjects, based on different information sources.

Students will identify the techniques and possibilities of the two large areas of digital images: vector graphics and bitmaps, to visually explore the iconographic potential of these tools.

Students will identify the principles of typography and microtypography use based on an analysis of their history, classification, quality and the most commonly used alignment tools.

64

48

48

48

64

32

32

64

32

6

5

4,5

4,5

6

3

3

6

3


DIGITAL MEDIA

3

3

3

3

3

3

3

0320

0321

0322

0323

0324

0325

0326

9001

9002

9057

9058

Design of Interactive Objects I

Creative Processes

Research: Information Design

Design of Interactive Narratives

Implementation Design of Social Networks

Object Oriented Programming I

3D Modelling and Animation

Marketing and Digital Media

Digital Media Research

Culture Of Fashion

History Of Photography

Students will learn how everyday objects “respond” to a broader culture, and about the role of technology, social classes and identity in the design of objects that are managed in a customized manner.

Students will identify the different theories of art and creative psychology in order to use their capacity for inquiry and analysis to understand their own creative process and generate new ideas and concepts.

Students will identify the tools needed to create fundamental, analytic and on-the-field research in multi-disciplinary projects, and recognize the types, techniques and methodologies of data collection.

Students will apply the investment and subversion principle in narrative models of film, interpretation, art and design.

Students will learn about social networks and their relevancy today in order to create a prototype social network through different digital media.

Students will identify the logical fundamentals of programming and how to solve programming problems.

Students will identify the principles and notions of 3D animation to solve specific problems in the animation process.

Students will understand in depth the current outlook of the use and application of marketing in new media in both Mexico and abroad. Students will collaborate with companies or develop a social project that puts students face-to-face with a tangible, real challenge.

Students will analyze different tools that are used for qualitative and quantitative research, as well as the power of social media and digital platforms for exploration and research. This is to deconstruct different platforms and create their own research tools.

The student will identify the different eras of men’s and women’s attire in the West, which permits us to amplify our creative and knowledge.

The student will analyze sociocultural and historical theories on photographic phenomenon, understand the uses of photography as a medium, language, sign and The student will be capable of identifying the photographic image in the context of the combination of two technologies: analog and digital and meditate on its future implications.

48

32

48

64

64

32

48

48

48

32

32

5

3

5

6

3

3

3

5

5

3

3

3 Specific Area I: Choose an Elective


3 General Area I: Choose an Elective



DIGITAL MEDIA

4

4

4

4

4

4

4

0427

0428

0429

0430

0431

0432

0433

9003

9004

9013

9014

Cinematic Space In Interactive Design

Information Design: Visualization

Cross Platform Web Design

Sound Design: Appreciation and Recording

Object Oriented Programming II

Portfolio

Business Organizationand Management

Film and Television In Digital Media

Culture, Education In Digital Media

Theories of Postmodernity

Sustainable Culture

Students will understand the different forms in which computers have altered our perceptions and engineering of space.

Students will apply data and information visualization through qualitative and quantitative data to examine the different modes and criteria to present visual information.

Students will design multimedia prototypes and merge narrative structures to jointly work on multimedia projects in different disciplines.

Students will identify the basic principles of music theory and the use of software for musical production, applying communication protocols and externally control them using software.

Students will create an author software to create audio and images in real time by using two- and one-dimensional programming.

Students will produce a print and digital portfolio with relevant projects, using it as an evaluation tool of their professional development and an instrument to help them find jobs.

Students will recognize the skills required to manage a smart company, and critically analyze organizational and managerial capacities required by the new paradigm of modern administration.

Students will identify elements on the history and practice of electronic and interactive media in the Film and Television industries. As well as the evolution of methods and technologies, focusing on the first special effects used in film until the convergence of video with the digital format.

Students will obtain knowledge on how digital media have changed the focus and practice of culture and education; through case studies, students will identify the main axes of the change to digital tools and their impact on the use of new technologies.

The student will learn concepts of modernity and postmodernity, their historical referents and social paradigms, and fundamental cultures from a multidisciplinary perspective.

The student will identify and distinguish the study, awareness, and respect for the environment and your contribution as a professional the rational use of natural resources.

80

48

32

64

64

32

32

48

48

32

32

8

5

3

7

7

3

3

5

5

3

3

4 Specific Area II: Choose an Elective


4 General Area II: Choose an Elective



DIGITAL MEDIA

5

5

5

5

5

5

5

5

0534

0535

0536

0537

0538

0539

0540

0541

9005

9006

9015

9016

Design of Interactive Objects Ii: Production Processes

Design of Constructed Spaces I

Editing

Design Of Hypertextual Narratives

Sound Design: Post-Production

Interactive Animation

Digital Media Marketing

3D Modelling and Animation II

Design of Interactive Public Spaces

Design Of Mobile Applications

Post-War Philosophy

Anthropology

Students will identify the main visions and theoretical debates on the meaning and major implications of the creation of new objects in the current social-historical and cultural contexts.

Students will identify the different large-scale spaces where entertainment prevails, and will learn to construct these spaces as designers, planning professors, media experts and researchers.

Students will analyze different times through media, identifying the notion of time from analogical, digital and parallel formats, as well as the effect of changes of time in narrative.

Students will identify among digital systems and the physical environment in conceptual and practical approaches, and through computer programming will design interactions focused on a different way to narrate.

Students will understand the concepts related to eco-acoustics and soundscapes, analyzing sounds through natural and urban places.

Students will create with the necessary tools animated contents in digital video, identifying the history of editing and animation from the beginning of film until the most recent digital technologies.

Students will define marketing as a business philosophy to distinguish the strategic, operating and cultural dimensions of marketing and propose strategies that create value for companies and markets built on a marketing approach.

Students will identify the different forms in which computers have altered our perceptions and engineering of space, especially at home and in the office.

Students will learn about the history and practices of convergence of digital tools in the study of urban spaces and will carry out studies focused on recent projects that have a social impact on our reality.

Students will use applications for mobile devices to design future changes in mobile inter-phases.

The student will get to know the fundamental notions and categories of critical thought from the second half of the 20th century, emphasizing its repercussions in the arts, design, film, and architecture.

The student will be familiarized with the general characteristics of anthropological discourse, as well as its diversity, dealing with cultural practices which refer to the manner in which humans conceive of their time on earth, as well as the diversity of interpretations that have been given of such practices that have arisen in the last thirty years by field researchers. and will also understand the fundamental concepts developed by Mexican anthropologists.

64

32

48

64

96

64

32

64

48

48

32

32

6

3

5

7

9

6

3

6

5

5

3

3

5 Specific Area III: Choose an Elective


5 General Area III: Choose an Elective



DIGITAL MEDIA

6

6

6

6

6

6

6

0642

0643

0644

0645

0646

0647

0648

9007

9008

9017

9018

Design of Constructed Spaces II

Temporality In Digital Media I

Design Of Interactive Objects III

Networks and Systems

Urban Design: The Cityscape

Sound Design: Processing

Applied Finances

Science and Interactive Design

Videogame Design and Production I

Production of Events

Contents For Digital Media

Students will understand the changing perspectives of space in the past 200 years and the designers’ responses to them to apply them to their environment using specific projects.

Students will review the events that marked the industrial revolution and post-industrial period in the environment of media and technology to understand what impact they have had on how the world is currently organized.

Students will identify the relationship between the body and electronic technology, and analyze the work of writers, scientists and artists who work on the body as another interface in which contents can be displayed and interactions can be created with users.

Students will identify the creation and use of social networks and types of platforms that exist on the internet to create proposals that respond to specific situations.

Students will distinguish the scopes, advantages and disadvantages offered by each research methodology applied in the city in order to more effectively solve specific problems.

It will distinguish, of general way, the manipulation of audio a DS of transforming it and acquiring a new one with some particular objective.

Students will identify the basic financial criteria to be considered to efficiently handle goods and resources at the personal and organizational levels and apply basic financial tools in decision-making.

Students will identify how social networks are created, when to use them and what types of platforms exist on the internet.

Students will define how new media and technology are related to different aspects that make up the entertainment industry.

Students will know and apply the technical tools of screen production to methodically design a scenic production for different types of spaces.

Students will obtain the tools needed to create texts with their own style and to correct styles of other texts, with the goal of publishing them in different media. Students will identify, classify and reproduce characteristics of all types of texts used in the publishing world.

32

64

64

64

64

48

32

48

48

32

32

3

6

6

7

7

7

3

5

5

3

3

6 Specific Area IV: Choose an Elective

6 Specific Area IV: Choose an Elective

6 General Area IV: Choose an Elective



DIGITAL MEDIA

7

7

7

7

7

7

7

7 Specific Area V: Choose an Elective

7 Specific Area V: Choose an Elective

0749

0750

0751

0752

0753

0754

0755

9009

9010

Final Project Workshop

Project Development

Sound Design: Space, Time and Movement

Interactive Object Design II

Networks and Systems: Politics and Economics

Urban Design: Utopias

Engineering and Design

Videogame Design and Production II

Web Architecture

Students will create a research project that develops a topic of interest related to their field of work and professional development, applying inter-disciplinary tools learned throughout their degree program.

Students will identify the elements and characteristics that comprise a project and evaluate the importance of their development and administration as a fundamental part for the whole company or organization that strives for success.

Students will study the history of musical instruments, from their beginning to the most eclectic instruments of today, as well as the basic principles of processing and handling analogical and digital audio to give meaning to a story.

Students will evaluate how nature as a model of design can be used to give sustainable solutions to human problems.

Students will review the role that social networks have in the political and economic dynamics of a country and their international repercussions to suggest applications in specific cases.

Students will apply concepts and experiences through digital media that help to monitor, track or represent different events of a culture or city.

Students will explain the logic of functioning of elements, machines, energy and new technologies to place their use in specific cases.

Students will identify the phenomenon of videogames, their transcendence beyond entertainment, and their cultural, social and psychological impacts, and will differentiate the roles as a means of communication through the analysis of basic concepts of interactive experiences, significant games and the types of entertainment videogames provide in that industry in Mexico and abroad, as well as the new technologies, evolution and experimental and sensory applications.

Students will recognize the outlook of the Web/Digital Industry in Mexico and the world, and will create a new media campaign and efficiently use web services.

96

48

80

64

32

64

64

48

48

9

4,5

8

6

3

7

6

5

5


DIGITAL MEDIA

8

8

8

8

0856

0857

0858

0859

Methodology. Final Project.

Narrative Structure. Final Project.

Specialists. Final Project.

Technical Assistance. Final Project.

Students will have elements to create a thesis project that contains: a problem statement, objectives, justification, methodology, theoretical framework and bibliography. This is so that students present a solid, well-structured research project.

Students will write their research project using appropriate techniques and tools in line with their field of work and professional development.

Students will evaluate and develop an inter-disciplinary project which includes a real project with the participation of design aspects of a research project or a statement of proposals to provide solutions to specific problems.

Students will choose and use the most appropriate technical tools to solve potential problems in preparation of their final projects.

96

96

96

96

10

10

10

10


FILM AND TELEVISION

1

1

1

1

1

1

1

1

0101

0102

0103

0104

0105

0106

0107

0108

Word And Image I

Photography I


Color

Film Analysis

Aesthetic Context I

Writing Lab

Digital Image I




Students will explore the relationship between the surface or space and color in the perception and transmission of a two-dimensional visual message in the communications process. Students will be able to distinguish properties of color, such as: shade, saturation, tonal value and temperature, and analyze relationships of contrast and balance as means to communicate a message.




By the end of the course: Students will know basic computer systems and will use IT tools directed at logistics and work process optimization in IT environments (word processors, spreadsheets, etc.).

80

64

96

48

48

48

64

32

7,5

6

9

4,5

4,5

4,5

6

3


FILM AND TELEVISION

2

2

2

2

2

2

2

2

0209

0210

0211

0212

0213

0214

0215

0216

Word and Image II

Photography I

The Language of Film

History of Television

History of Film I



Digital Image II


Students will identify the elements and uses of the digital camera in and outside of the classroom. Students will be able to develop techniques and creative photography projects.

Students will analyze the film phenomenon to understand expressive language through motion pictures and sound.

Students will analyze the history of television development to recognize the current historical and social movements spanning different television genres, as well as the elements that offer particularity.

Students will study the birth and development of silent film and watch the work of the masters in order facilitate the assimilation process of different conceptual and procedural contents involved in this type of filming.



Students will identify the techniques and possibilities of the two large areas of digital images: vector graphics and bitmaps, and will visually explore the iconographic potential of these tools.

64

32

32

32

32

48

32

32

6

6

6

6

6

4,5

3

6


FILM AND TELEVISION

3

3

3

3

3

3

0317

0318

0319

0320

0321

0322

9014

9015

9002

9001

Drama and Motion Picture Genres

Sound

Film Photography and Video I

Film and Television Direction

History of Mexican Film

2D Digital Animation

Culture of Fashion

History of Photography

History of Portraiture

XX Century Theater

Students will identify the different styles to address dramatic and film production to know the possibilities and limitations of the modern director without losing sight of the genre’s specific aspects.

Students will identify the nature of sound and the elements that make it up, as well as the technological elements that make high-definition sound possible to translate them into a recording.

Students will assess the transcendence of capturing movement in a photograph as an initial cinematography resource, as well as the differences between photographs for film and photography and television, in order to give shape to their conclusions in an original film.

Students will identify the elements that comprise television recording and the difficulty in giving shape through motion pictures of the theoretical essence of the original argument.

Students will analyze the Mexican film phenomenon, identifying its characteristics based on the historical and social contexts to understand the variation of shades and contrasts in the beginning of its first century.

Students will obtain the basic skills to display and distribute two-dimensional animations with digital media and will know the 2D animation narrative techniques to apply them to specific cases.



Students will develop their observational abilities to create portraits, through the correlation between the object and its representation.

The student will follow the evolution of theatrical expression in the 20th century through its creators and innovative proposals, its socio-political impact, and its influence on other artistic forms.

64

64

64

64

64

48

32

32

32

32

6

6

6

6

6

4,5

3

3

3

3



3 Complementary Area I: Choose an Elective



FILM AND TELEVISION

4

4

4

4

4

4

4

0423

0424

0425

0426

0427

0428

0429

9003

9004

9059

9017

Directing Actors I

Business Organization and Management

Film Photography and Video II

Script I

History of Film II

Semiotics


Contemporary Art

Contemporary Literature

Multimedia

Sustainable Culture

Students will evaluate the roll the director plays, helping to transform different characters and creating the bases to set up a scene, as well as the elements necessary to direct actors, including appropriate expression of their ideas and feelings and give them the contents that are essential to obtain interesting artistic results.

Students will develop a project with an interdisciplinary focus on some of Mexico’s cultural manifestations, based on the knowledge, comprehension and use of associated media and/or materials. This may address the documentation, analysis, development and/or implementation phases.

Students will evaluate how light is an essential element to photographically capture objects, in order to convert lighting from a technical demand to a linguistic instrument that is able to transmit emotions, situations and tones of history through images.

Students will learn how scripts as written documents contain detailed descriptions of each audiovisual or theatrical scene, as well as the characteristics that comprise them in order to create an original script.

Students will analyze the origin and development of different film movements based on national realities, from the start of spoken film to modern days, to identify films and understand the boundaries of their characteristic elements.

The student will identify the theoretical basis of semiology and semiotics in order to apply them to film and examine it not just as a medium for expression or entertainment, but also as a type of language that is sensitive to the expression of ideas and feelings whose meaning depends on montage, the nature of the shots, and their relationship to what is being represented.

Students will develop basic skills to master the tools of element construction, materials creation, handling lights and cameras and creating any type of three-dimensional atmosphere.

Students will analyze works of art through language of forms and visual thinking, considering the study of art in its social-cultural context as a starting point to evaluate different factors and circumstances involved in the creative process of art work based on its point in history.

The student will identify literary work of some of the most iconic twentieth-century authors and their aesthetic proposals to give shape to their criterion and opinion and how they are used in their own literature.

Students will obtain skills and knowledge to conceptualize and develop multimedia products. Students will learn about techniques and tools to create presentations that include videos, audio, animation and the respective publication formats of such files.


96

32

64

32

64

32

48

32

32

32

32

9

3

6

3

6

3

4,5

3

3

3

3

4 Complementary Area II: Choose an Elective





FILM AND TELEVISION

5

5

5

5

5

5

5

5

0530

0531

0532

0533

0534

0535

0536

0537

9018

0919

9005

9006

Directing Actors II

Editing and Montage

Film Production, Distribution and Exhibition

Script II

Sound Design and Music

History In Everyday Life

Digital Film and Video

Marketing

Post-War Philosophy

Anthropology

History of Architecture

Music Appreciation

Students will assess the role directors have as the link to transform new characters and endow them with convincing contents and representations, the knowledge of setting up scenes, scene composition and on filming, inside and outside productions to give shape to a scene set-up under the Director’s watch.

Students will identify the main characteristics of editing and montage as an essence of film discourse in order to carry them out.

Students will identify the different aspects of film production, the mechanisms that work in each area of film and how the creative and financial aspects are related to each other in the final project. This is meant to facilitate the work to Production and distribution

Students will analyze the different textual types that are involved in creating a script and how to access different techniques and tools necessary to write a script or make an adaptation, depending on the case, for film, television or short story, with the similarities and differences that exist between them.

Students will evaluate the importance of sound design as a transformation tool, not only at the level of sound environment, but also at the individual and societal levels, for which film and television use it as one half of their expressive force.

The student will assess the historiographic tendencies on the history of everyday life and its contribution to the Fine Arts.

Students will identify post-production tools in digital cinema and video environments (non-linear) and apply the discursive possibilities offered by the combination of motion picture editing and manipulation.

Students will identify documentaries as an essential part of discursive creations, games without tactics and rhetorical artifices through which pleasure and power, ideologies and utopias, subjects and subjectivity receive tangible representation. Students will also recognize their advantages and limitations to give shape to the conclusions of their own work.



Architecture will be recognized as a spacial form in which we move and which passes through our existence. The student will reflect on architecture as a result of the spiritual and material needs of human beings. The student will categorize different architectural periods and identify their best exponents.

The student will get to know the evolution of western musical styles, from Gregorian Chants to the 20th century. The student will explore in detail the decisive moments in terms of stylistic change and the composers who contributed to them.

96

96

64

32

64

32

32

32

32

32

32

32

9

9

6

3

6

3

3

3

3

3

3

3



5 Complementary Area III: Choose an Elective



FILM AND TELEVISION

6

6

6

6

6

6

6

0638

0639

0640

0641

0642

0643

0644

9008

9009

9020

9021

Documentaries and Reporting

Television Production, Distribution and Exhibition

Journalistic Genres

Moving Images Before Cinema

Applied Finances

Digital Audio And Editing

Narrative And Drama: The Shaping of Fiction in Literature, Film and TV

History of Mexico

Architecture Appreciation



Students will develop skills to create a collaboration project with other disciplines regarding sustainable development of a case in an indigenous community. This will guide students toward knowledge, understanding and use of media and/or materials associated to ecodevelopment. This may include the phases of documentation, analysis, synthesis and development and/or implementation.

Students will understand the TV market and its different options, as well as the capacity to insert different perspectives into it.

Students will identify the essential characteristics of each journalistic genre, their formats, duration, space, means of expression, etc., in order put them into practice.

Students will analyze how movement has been a human obsession from ancient times in pictorial and sculptural representations and how this gave way to film at the beginning of the last century to become the Seventh Art.

By the end of the course, students will identify the basic financial criteria to be considered to efficiently handle goods and resources at the personal and organizational levels and apply basic financial tools in decision-making.

Students will master digital tools to record and edit sound and will learn about the technical nature of digital sound to create and integrate sound design into Film, Video and New Media creations.

Students will use narrative and dramatic techniques based on the exploration of media related to film, such as literature and television, to create stories and master their structural elements.

The student will analyze state history and the models and primary discussions on the history of Mexico from an outside perspective. The student will also demonstrate that depending on the historiographic consttruction and who is writing, we may speak of the continuity of certain cultural practices from the 16th century to the 20th.

Architecture will be studied as a sociocultural phenomenon that is dependent on the current political and economic situation. The student will also look at the discursive role of architecture in the last 100 years. The student will locate the role of architecture as a public service. The student will get to know the greatest architectural works of recent times. Architecture will be related to the other factors of its era.

By the end of the course, students will know and apply the technical tools of screen production to methodically design a scenic production for different types of spaces.

By the end of the course, students will obtain the tools needed to create texts with their own style and to correct styles of other texts, with the goal of publishing them in different media. Students will identify, classify and reproduce characteristics of all types of texts used in the publishing world.

96

64

32

32

32

32

64

32

32

32

32

9

6

3

3

3

3

6

3

3

3

3

6 Complementary Area IV: Choose an Elective





FILM AND TELEVISION

7

7

7

7

7

7

7

7

0745

0746

0747

0748

0749

0750

0751

0752

Pre-Production. Final Project.

Final Project: Script Development.

Final Project: Financing and Sales.

Final Project: Production and Art Design.

Political and Social Context

Film and New Media

Art and Film: From State of The Art Film To Video Art

Project Development

Students will identify the elements comprising a cinematographic work to prepare a production plan as part of their final project.

Students will design a film script that consists of giving treatment; i.e., a detailed description of the film, with some dialogue and specific contents of each sequence, so that once appropriate, they will write the script or libretto, with the full dialogues and descriptions of the sequences, scenes and shots.

Students will define the elements that comprise a film project to calculate and obtain financing to create a finished product.

Students will oversee the selection phase of sound, images, cast, costumes and locations and all elements that comprise part of the production design to carry out the final project.

The student will analyze the social movements that currently impact Mexican life to underline the situations, products of their own socio-cultural and political fabric as well as large-scale international changes, especially those arising from the technological revolution, the internationalization of culture, and the birth of a new battlefield of economic and political conflicts at the national level.

Students will distinguish the relationship between film and media in their surroundings: production, distribution, communication and develop narrative non-linear exercises in Web environments.

Students will identify the formal elements of a film or experimental video, film grammar and film analysis methods based on different contemporary theories on motion pictures and representation modes based on debates and comparative critiques of documentary films and videos.

Students will identify the key areas to be analyzed and planned for project development and implementation. Students will have different methods and tools to solve key aspects of a project and know how to represent and report their conclusions to obtain and manage resources for a project.

64

48

32

64

32

32

64

48

6

4,5

3

6

3

3

6

4,5


FILM AND TELEVISION

8

8

8

8

8

0853

0854

0855

0856

0857

Filming: Editing and Montage.

Final Project: Editing And Montage.

Final Project: Post-Production.

Final Project: Methodology.

Programming Language For New Media

Students will apply the abilities and knowledge that they have acquired during the degree for filming the final project.

Students will edit and finish creating a professional sound project.

Students will use the knowledge and resources necessary to finish the final post-production project of sound and images applied to a film.

Students will create a research project that develops a topic of interest related to their field of work and professional development, applying research protocols with a specific project for appropriate presentation.

Students will use methodology giving them skills to organize the design process of a program for New Media and will master basic resources to produce Media Software and Web Applications.

96

96

96

32

32

9

9

9

3

3


INDUSTRIAL DESIGN

1

1

1

1

1

1

1

1

1

0101

0102

0103

0104

0105

0106

0107

0108

0109

Word and Image I

Photography I


Color I

Film Analysis

Aesthetic Context I

Writing Lab

Digital Image I

Drawing I








By the end of the course: Students will know basic computer systems and will use IT tools directed at logistics and work process optimization in IT environments (word processors, spreadsheets, etc.).

By the end of the course, students will know the bases of freehand drawing and flat drawing as a tool to interpret everyday surroundings.

80

64

96

48

48

48

64

32

64

7,5

6

9

4,5

4,5

4,5

6

3

6


INDUSTRIAL DESIGN

2

2

2

2

2

2

2

2

2

2

0210

0211

0212

0213

0214

0215

0216

0217

0218

0219

Word and Image II

Photography II

Color II

Object and Space



Digital Image II

Drawing II

History of Design

Introduction To Industrial Design




Students will distinguish the basic elements of three-dimensional configuration and its specific language through manipulation of simple materials and basic tools. Students will be able to prepare and apply a design work methodology.




Students will translate knowledge of technical drawing, construction lines and the main axis of drawing of different objects by freehand. Students will learn about and use simple, fundamental constructions, geometric shapes and their subdivisions by freehand and on the computer.

The student will identify the connections between various areas of design which have contributed certain aesthetic aspects and forms throughout various moments of history and their development through time.

Students will distinguish the basic elements of three-dimensional configuration and its specific language through manipulation of simple materials and basic tools. By the end of the course, students will identify the components of spatial manipulation in order to create intervention proposals based on criteria derived from analysis and reflection of context of the reviewed case.

64

64

48

96

48

32

64

96

32

32

6

6

4,5

9

4,5

3

6

9

3

3


INDUSTRIAL DESIGN

3

3

3

3

3

3

3

3

0320

0321

0322

0323

0324

0325

0326

0327

9014

9015

9001

9002

Design I

Form and Function

Materials and Processes I

Technical Drawing I

Vectorial Drawing I

Models, Mock Ups and Prototypes

Research and Development Methodology

History of Industrial Design

Culture of Fashion


XX Century Theater


Students will distinguish and explore alternatives of materials and shapes that surround them with the purpose of proposing solutions in the field of furniture and products. Students will apply formal principles in experimental exercises, will handle texture, materials and colors as elements of composition. Students will apply basic principles of ergonomics, anthropometry and usability.

By the end of the course, students will provide practical and vanguard solutions through the analysis of function and form relationships.

By the end of the course, students will identify manufacturing materials and processes (molds, castings and injections) in order to apply them in future project development.

Students will recognize and apply levels of drawing abstraction by its different functions, properly using the patterns, modules, scales and perspectives in drawing.

By the end of the course, students will identify and handle two-dimensional computer-aided design (AutoCAD) and drawing.

By the end of the course, students will handle the different techniques of scale model creation and architectural mock ups by entering the field of prototypes.

Students will know the aspects of the project processes of a product and each phase of product development in order to establish methodological strategies that respond to the specific needs of each project.

Students will know the different currents and trends of industrial design through its history.





96

96

64

64

64

64

32

32

32

32

32

32

9

9

6

6

6

6

3

3

3

3

3

3






INDUSTRIAL DESIGN

4

4

4

4

4

4

4

4

0428

0429

0430

0431

0432

0433

0434

0435

9016

9017

9003

9004

Design II

Materials And Processes II

Technical Drawing II

Semiotics

Vectorial Drawing II

Basic Ergonomics

Portfolio


Mulitmedia

Sustainable Culture

Contemporary Art


By the end of the course, students will recognize different design solutions of spaces-equipment for commercial and leisure activities.

By the end of the course, students will identify and handle materials and deformation processes (cutting, bending, wood shaving, metals and plastics) they will use in the professional field.

Students will handle drawing as a means of communication to understand and express ideas, and will know the main elements of perspective, observation and analysis to represent natural and artificial forms.


By the end of the course, students will identify and handle 3D computer-aided (AutoCAD) drawing.

Students will identify the relationship of ergonomics with design, applying criteria of human comfort based on the contributing psychological and cultural aspects.

In this course, students will choose the most suitable projects, explain and present them in the form of a portfolio. Projects may be provided individually or in groups, depending on each student. This course will attend the needs and interests of students; however, the course results will be the conclusion of a personal print and digital portfolio.






96

64

64

32

64

64

32

32

32

32

32

32

9

6

6

3

6

6

3

3

3

3

3

3






INDUSTRIAL DESIGN

5

5

5

5

5

5

5

5

0536

0537

0538

0539

0540

0541

0542

0543

9018

9019

9005

9006

Design III

Evolutional Static Modulation of The Environment

Materials And Processes III


Vectorial Drawing III

Packaging and Packing

Conceptual and Descriptive Drawing

Marketing

Post-War Philosophy

Anthropology

History Of Architecture

Music Appreciation

By the end of the course, students will provide and execute comprehensive product design solutions that respect and value the environment.

By the end of the course, students will handle different innovative solutions under the concept of the static-evolutionary modulation.

By the end of the course, students will identify and handle materials and assembly processes (assemblies, adjustments and mechanisms), which they will use in the professional field.


Students will have the skills necessary to represent objects of medium complexity in dimensional planes.

By the end of the course, students will distinguish the elements involved in the design of a package starting from the definition to the proposal itself.

By the end of the course, students will know the bases of drawing as a communications tool of concepts and ideas that generate design projects.

Students will define marketing as a business philosophy. Students will distinguish the strategic, operating and cultural dimensions of marketing and propose strategies that create value for companies and markets built on a marketing approach.





96

96

64

32

64

64

64

32

32

32

32

32

9

9

6

3

6

6

6

3

3

3

3

3






INDUSTRIAL DESIGN

6

6

6

6

6

6

6

0644

0645

0646

0647

0648

0649

0650

9008

9009

9020

9021

Design IV

Lighting

Advanced 3D Modeling I

Interiors and Space

Production: Technology and Innovation I

Materials and Processes IV

Applied Finances

History of Mexico




By the end of the course, students will identify, manage and propose communication of integrated solutions in relation to urban spaces.

By the end of the course, students will identify the characteristics of lights and lamps, artificial outdoor and indoor lighting methods while studying the components of the electric system and their design.

By the end of the course, students will identify and develop skills in advanced 3D modeling to create photo-realistic digital images and to create spatial and object designs and previsualize and present them.

Students will develop an understanding of spaces from different perspectives, the relationship of space and light, the relationship of space with the user and the user’s needs (public, labor-related, cultural, social or housing (private)), the relationship of space with its context and scale. Students will propose their concepts in a solid manner by referencing them to culture or history, as well as the new sustainable needs that current societies demand. Students will develop technical skills to implement their concepts allowing them to improve communication and expression of ideas through different tools. Students will understand the importance of work teams and multi-disciplinary relationships in a project of different magnitudes.

Students will receive theoretical information through speakers, projects and lectures, which will allow them to propose design solutions within a real industry.

Students will know the characteristics of ceramic materials and their manufacturing processes to produce objects and products. They will learn about the ways to configure ceramic objects.




Students will relate architecture with all other factors involved at the time.


96

64

64

64

64

64

32

32

32

32

32

9

6

6

6

6

6

3

3

3

3

3






INDUSTRIAL DESIGN

7

7

7

7

7

7

7

7

0751

0752

0753

0754

0755

0756

0757

0758

Design V

Project Development


Advanced 3D Modeling II

Composition and Graphic Expression

Preliminary Final Project

Preliminary Final Project Methodology

Production: Technology and Innovation II

By the end of the course, students will have the capacity to develop a product through a methodology applying knowledge in terms of formal composition and production feasibility.



By the end of the course, students will identify and develop skills in advanced 3D modeling, virtual reality, animation and 3D programming to create digital 3D, animated and interactive solutions, and creation of spatial and object designs and pre-visualization and presentation of interior architecture projects.

Students will recognize the conceptual fundamentals to present text and images through digital media, their use and requirements for implementation.

Research and development of a specific topic for the Final project.


This course trains students from the conception of an idea to designing and creating a product, using prototype tools such as CAD/CAM. The first two phases challenge students to fulfill a system of design requirements for the development of components which will later be assembled with iteration, manufacturing and Design validation stages. In the second phase, each student will optimize design using structural analysis software with prototypes.

96

48

32

64

64

96

32

64

9

4,5

3

6

6

9

3

6


INDUSTRIAL DESIGN

8

8

8

8

8

8

0859

0860

0861

0862

0863

0864

Design VI

Final Project

Design and Marketing

Generative Design Methods

Digital Portfolio

Technical Assistance

By the end of the course, students will manage integrated design solutions to solve specific problems, where they will apply all knowledge acquired throughout the degree program.

Students will have a degree project, where they will prepare exhaustive research on a topic and reach an innovative design proposal. The goal is that students continue the research of their preliminary final project, developing a prototype (group of objects, specific furniture, product, service, etc.) and can have a business plan and sell the results.

Students will know the creative methods for the design process, making emphasis on marketing and development.

Students will know the basic logic of emergence to interpret and translate them into a design process. They will explore new design processes and methodologies based on emergence and apply them to a practical exercise of conception and production of design. Students will understand the implications of parametric and algorithmic design.

Based on reflections of their own learning process and the use and implementation of digital tools and Information Technologies, students will learn how to create a digital portfolio as an evaluation tool of their professional development and an instrument that facilitates the job search.

Students will choose and use the most appropriate technical tools to solve potential problems in preparation of their final projects, and always have the help of professionals in the area to receive help when necessary.

96

96

64

64

32

32

9

9

6

6

3

3


INTERIOR ARCHITECTURE

1

1

1

1

1

1

1

1

1

0101

0102

0103

0104

0105

0106

0107

0108

0109

Word and Image I

Photography I


Color I

Film Analysis

Aesthetic Context I

Writing Lab

Digital Image I

Drawing I


Students will identify the elements and uses of the photographic camera through analysis of the work of great teachers to influence their own photography, using current and traditional techniques and materials. Students will evaluate the importance of visual language elements within the field of communication. Students will apply the visual language principles to reading and construction of two-dimensional elements. Students will resolve complex problems with composition using different skills: motor skills, coordination, memory, imagination and creativity.





Students will design effective strategies in computer file management, health habits for using computers and basic office program tools. Students will also appropriately use software for each situation.


80

64

96

48

48

48

32

32

64

7,5

6

9

4,5

4,5

4,5

6

3

6



2

2

2

2

2

2

2

2

2

2

0210

0211

0212

0213

0214

0215

0216

0217

0218

0219

Word and Image II

Photography II

Color II

Object and Space



Digital Image II

Drawing II

History of Design

Introduction to Interior Architecture



Students will explore the relationship between a surface or space and color in the perception and transmission of a two-dimensional visual message in the communications process in volume and their properties in three-dimensional objects. Students will distinguish the basic elements of three-dimensional configuration and its specific language through manipulation of simple materials and basic tools. Students will be able to prepare and apply a design work methodology.






Students will interpret, in a general manner, the architectural spaces in blueprints through the application of standardized architectural drawing concepts to review and create architectural blueprints.

64

64

48

96

48

32

64

96

32

32

6

6

4,5

9

4,5

3

6

9

3

3

3

3

3

3

3

3

3

3

3

0320

0321

0322

0323

0324

0325

0326

0327

0328

9001

9002

9014

9015

Interior Architecture I

Analysis of Space and Style

Material And Basic Processes

Representational Systems and Techniques

Vectorial Drawing I

Basic Visualization 3D

Descriptive Geometry

Mock Ups And Models

Technical Drawing

XX Century Theater


Culture of Fashion


Students will analyze the problems of living space design and will know how to propose solutions. Students will also be capable of developing an architectural program, specifically in living spaces, with different scopes and magnitudes, starting with a bedroom as a minimal living space and finishing with a large living space, such as a residence.

Students will name and define all elements involved in the analysis of space and style. Students will analyze, criticize and synthesize any visual event understood as a manifestation in interior architecture, from a formal perspective and through objective professional language for the production of a Flash short.

Students will identify the materials, their possible applications and processes necessary for manufacturing. Students will also know how to apply knowledge acquired in future creations of interior architecture. Students will recognize the basic production processes, their manufacturing and maintenance.

Students will draw by hand and make representation schemes of architectural spaces. They will apply environmental and visual arts elements to their representations.

By the end of the course, students will be able to handle a computer-aided two-dimensional drawing and recognize the principles of 3D drawing.

Students will have the creative and practical tools offered by Sketchup to visualize their spatial ideas.

Students will use the concepts of descriptive geometry in the representation of architectural objects in two and three dimensions through the development of a spatial vision to allow shapes, volumes and three-dimensional spaces to be conceived.

Students will apply the knowledge obtained in the creation of representations to scale of projects. Students will learn about materials and how and when to properly use them.

Students will apply different internationally known systems, as well as the auxiliary elements of technical drawing as part of the formation of interior architects.

The student will follow the evolution of theatrical expression in the 20th century through its creators andinnovative proposals, its socio-political impact, and its influence on other artistic forms.




96

96

64

64

64

32

32

32

32

32

32

32

32

9

9

6

6

6

3

3

3

3

3

3

3

3









4

4

4

4

4

4

4

4

4

0429

0430

0431

0432

0433

0434

0435

0436

0437

9003

9004

9016

9017

Interior Architecture II

Editorial for Interior Architecture

Materials and Intermediate Processes

Representational Systems and Techniques II


Vectorial Drawing II

Methodologies for Project Development

Computerized Model

Cognition of Space and Ergonomics

Contemporary Art


Multimedia

Sustainable Culture

Students will analyze the history of the existence of commercial spaces and will evaluate the different types of commercial spaces as a result of the response to different needs. They will create new ideas to solve the needs of different clients and users of such spaces.

Students will develop a project with an interdisciplinary focus on some of Mexico’s cultural manifestations, based on the knowledge, comprehension and use of associated media and/or materials. This may address the documentation, analysis, development and/or implementation phases.

Students will recognize the knowledge on processes applicable to different materials or elements of interior design, and will use finishing materials and processes from the same area.

Students will use representation techniques appropriate for each need, will graphically conceptualize and resolve problems of turning ideas into design language at advanced levels, and will represent their design ideas based on appropriate tools for such. Students will be capable of using representation techniques appropriate for each need, graphically conceive and solve problems of turning ideas into design language at advanced levels.


By the end of the course, students will identify and handle computer-aided three-dimensional drawing.

Students will apply some of the pre-established methodology models. Students will choose data to analyze them, systematize them and condition them for later use in design. Students will plan and distribute design work. Students will apply some of the work organization models.They will communicate the results in a quick manner to clients, interior architects and for creation of such results.

At the end of the course, students will develop basic skills and abilities in the handling of the Rhino 3D program for visualization of three-dimensional spaces and objects through virtual images, focusing on interior design. The course also includes an introduction on basic three-dimensional object modeling, creation and application of materials, mapping, lighting and rendering.

Students will know, understand and apply the principles of cognition and human ergonomics to interior architecture and design, applying technical, creative and aesthetic techniques that create a safe, comfortable and healthy environment.





96

96

64

64

32

64

32

32

64

32

32

32

32

9

9

6

6

3

6

3

3

6

3

3

3

3







5

5

5

5

5

5

5

5

0538

0539

0540

0541

0542

0543

0544

0545

9065

9066

9005

9006

9018

9019

Interior Architecture III

Furniture Design

Architecture Installations



Work Scheduling

Lighting Design

Marketing

Writing

Styling Applied To Interiors


Music Appreciation

Post-War Philosophy

Anthropology

Students will analyze different types of utilitarian spaces as a result of the response to different needs. They will project new ideas to solve the needs of different clients and users of such spaces and condition them with new technologies.

Students will establish the differences between designer and industrial furniture and will be able to apply this knowledge to the design process. Students will apply the functional and aesthetic principles involved in furniture design.

Students will distinguish the different types of facilities, their potential applications and processes. Students will also know how to apply knowledge acquired in future creations of interior design.


By the end of this course, students will distinguish the basic skills to develop 3D animations with digital media and will know about the possible narratives of the virtual 3D space.

Students will schedule the intrinsic creation of work and manage different organization systems and methods of interior architecture work.

Students will be able to analyze different architectural spaces, define aesthetic and technical aspects to develop a comprehensive lighting and architectural proposal.

Students will define marketing as a business philosophy, distinguish the strategic, operating and cultural dimensions of marketing and propose strategies that create value for companies and markets built on a marketing approach.

Students will correctly write in Spanish based on proper formation of sentence and paragraph structure and the different types of written expression. Students will apply different modes of syntactic structures in the written use of language.

Students will know how to stylize any space or parts of space based on given needs, using different types of elements. They may evoke environments typical of artistic, ethnic or author’s spaces and others, and may create new and purpose-driven styles. Students will apply their learning to a series of practical creations.





96

64

64

32

32

64

64

32

32

32

32

32

32

32

9

6

6

3

3

6

6

3

3

3

3

3

3

3









6

6

6

6

6

6

6

6

0646

0647

0648

0649

0650

0651

0652

0653

9067

9068

9008

9009

9020

9021

Interior Architecture IV

Design Of Specific Furniture And Prototypes

Light Structures

Legal Aspects

Advanced 3D Modeling I

Photographing Interiors

Green Areas in Interior Architecture

Applied Finances

History of Interior Architecture And Furniture

Merchandising Design

History of Mexico




Students will analyze the history and different types of ephemeral spaces. Students will synthesize what they have analyzed and may apply it to their creative work. They will propose new ideas to solve the needs of different clients and users of such spaces, taking into account the client’s and/or user’s profile. Students will develop skills to design and construct through re-drawing and reproduction.

Students will examine structural concepts as a fundamental support for elements that define space, distinguish the most common elements and their structures, and will recognize the possible applications of light structures.

Students will evaluate the need to prepare contracts and agreements as a legal means to secure their professional work and distinguish the general rules of contract preparation.

By the end of the course, students will identify and develop skills in advanced 3D modeling techniques to create digital images and apply them in pre-visualization and presentation of interior architecture projects.

Students will acquire technical and formal skills to create photographic images of interior spaces and expand their notions on the uses of photography in the professional setting.

Students will classify basic data on different types of plants and gardens used in interior architecture, and differentiate their advantages, disadvantages, forecast, growth and maintenance. Students will design based on the expressiveness inherent in plants, taking into account their real requirements.


Students will use different spaces to stylize them based on given needs, using different types of elements. They may evoke environments typical of artistic, ethnic or author’s spaces and others, and may create new and purpose-driven styles. Students will apply their learning to a series of practical creations.

Students will design all types of showcases and other commercial expositions. Students will distinguish between the different forms of promotion and commercial visualization. Students may be authors of purpose-driven and stimulating presentations at the point of sale. They will resolve problems of merchandising design both in large brands and in department stores.



Students will apply the technical tools of scene production to produce and apply them in different types of spaces.


96

96

64

32

64

32

32

32

32

32

32

32

32

32

9

9

6

3

6

3

3

3

3

3

3

3

3

3









7

7

7

7

7

7

7

7

7

7

0754

0755

0756

0757

0758

0759

0760

0761

0762

0763

Interior Architecture V

Building Site Logistics

Advanced 3D Modeling II

Supervision of Internship

Floral Architecture

Project Development

Research for Final Project

Final Project Conceptualization


Conceptual Visual Analysis of The Forefront of Interior Architecture

Students will analyze different corporate spaces and their principles and apply the knowledge acquired to offer solutions to the needs of different clients and/or users.

Students will identify the general aspects of accounting, creating a budget based on costs for a personal project, to later be able to prepare and modify a budget based on the types of characteristics that the medium needs.

By the end of the course, students will identify and develop skills in advanced 3D modeling, virtual reality, animation and 3D programming to create digital 3D, animated and interactive solutions, and creation of spatial and object designs and pre-visualization and presentation of interior architecture projects.

Students will discuss with their classmates and professor real professional experiences, such as team work on a specific project, the performance of different duties on a work team, the correct application of methodologies, logistics of other professionals and their applications on design work, creating research for design and presenting the results of their work to other professionals or clients.

Students will be able to perceive flowers not only as a decorative object but as an element that needs to be conceptualized by itself within certain spaces. Students will also be able to perceive flowers as a living design element to understand their interaction and influence on such spaces and with the people or work or live in those spaces.


At the end of the course, students will create a final project that includes: problem statement, objectives, justification, methodology, theoretical background and bibliography. This is so that students can present a solid, well-structured research project, from an innovative, original and appropriate position.

Students will have experimented with different attributes of interior design, thereby developing their capacity for abstraction to create novel ideas to resolve needs that occur in final project design.


Students will be able to identify and analyze the forefront of interior architecture through visual and conceptual analysis to inform and enrich their work in theory and practice.

96

32

32

32

32

32

32

32

32

32

9

3

3

3

3

3

3

3

3

3



8

8

8

8

0864

0865

0866

0867

Interior Architecture VI: Final Project

Consultancy in Technology

Virtual Portafolio

Graphic and Editorial Consultancy for Final Project

Students will comprehensively plan the response to a need to develop a specific interior space. Students will apply the knowledge they previously acquired and generate innovative and feasible ideas. The created design will also adhere to current sustainability philosophies.

Students will study the technologies applicable to living spaces and will recognize the different functions, installations and maintenance of applicable environmental technologies.

By the end of the course, students will distinguish the elements and techniques needed to create a virtual portfolio as an essential element for the work of interior architects, with the aim of creating their own portfolios.

Students will apply different representation systems (sheets, booklets and digital formats) in order to effectively communicate their interior architecture projects.

192

32

64

32

18

3

6

3


MARKETING AND ADVERTISING

1

1

1

1

1

1

1

1

1

0101

0102

0103

0104

0105

0106

0107

0108

0109

Word and Image I

Photography I


Color

Marketing Fundamentals

Film Analysis

Aesthetic Context I

Writing Lab

Digital Image I





Students will learn the basic concepts of marketing and how to handle basic marketing tools, such as: research, consumer analysis, planning and development. Students will also develop skills in order to determine the best marketing mix for different products and services (product, price, place and promotion).




Students will identify the connection of different areas of design that have offered certain aesthetic and formal aspects through history and their development over time.

80

64

96

48

64

48

48

64

32

7.5

6

9

4.5

6

4.5

4.5

6

3



2

2

2

2

2

2

2

2

0210

0211

0212

0213

0214

0215

0216

0217

Word and Image II

Photography II

History of Design

Brand Analysis and Creative Communication

Drawing



Digital Image II




Students will acquire skills to be able to integrate all elements that comprise a brand and the effects this has on modern consumers. From this knowledge, students will develop skills in producing audiovisual messages that communicate a brand’s essence.





64

64

32

48

96

48

32

32

6

6

3

4.5

9

4.5

3

3



3

3

3

3

3

3

0318

0319

0320

0321

0322

0323

9014

9015

9001

9002

Communication Skills

The Role of Design In Business Performance

Qualitative Methodology

Fundamentals of Business

Quantitative Methodology

Consumer Analysis I

Culture of Fashion


XX Century Theater


Students will acquire skills to orally express themselves clearly and accurately, and overcome their own inhibitions and insecurity in expressing themselves due to a lack of linguistic resources, while using visual materials when appropriate.

Students will know the semantic implications of structure, support, meaning and purpose of visual messages, with the aim of translating and interpreting narrative language into visual language and its applications, to create clear and direct messages.

Students will identify the knowledge in the area of market research, and emphasize the appropriate techniques for proper interpretation of results.

Students will identify the basic concepts of management and their application to help a business be successful.

Students will distinguish and apply the basic concepts of quantitative research.

Students will analyze different cultural contexts from an anthropological and cross-cultural psychological pointof view, in order to be able to identify cultural similarities and differences, understand the culturally rooted reasons of consumer behavior and design culturally relevant strategies to create commercial activities.





64

64

96

64

96

64

32

32

32

32

6

6

9

6

9

6

3

3

3

3







4

4

4

4

4

4

4

0424

0425

0426

0427

0428

0429

0430

9016

9017

9003

9004

Budget Planning and Forecasting

Distribution Channels

Consumer Analysis II

Design Terminology

Strategic Marketing I

Digital Media I

Semiotics

Multimedia

Sustainable Culture

Contemporary Art


Students will make estimates on market potential, sales forecasts and sales budgets, using both quantitative and qualitative methods to be able to make merchandise orders in correct amounts and at the right times.

Students will describe the communication channels for any type of product or service, as well as the components of a channel and its mutual relationships.Students will explain the decisions for design and the competitive operations of a channel.

Students will analyze problems in studying consumer behavior in order to identify the determining social, cultural, situation and psychological factors affecting such behavior, and analyze and contextualize them in globalized markets.

Students will handle the different creation techniques that currently exist and technical terminology with precision.

Students will plan schemes of action in order to determine possible actions, their potential results, and choose the most suitable ones based on the stated objectives and available resources.

By the end of the course, students: will learn to use tools and be able to easily manage information in order to create high-quality publishing and advertising materials, and handle a large amount of numerical data and mathematical operations.






64

48

64

64

96

96

32

32

32

32

32

6

4.5

6

6

9

9

3

3

3

3

3







5

5

5

5

5

5

5

0531

0532

0533

0534

0535

0536

0537

9018

9019

9006

9005

Sensation And Perception

Design Critique

Marketing at The Point of Sale

Strategic Marketing II

Trend Analysis

Finances Applied To Marketing


Post-War Philosophy

Anthropology

Music Appreciation


By the end of the course, students: Will understand the process through which a person chooses, organizes and interprets the stimuli which he or she is exposed to in a significant and coherent manner.

By the end of the course, students will identify the interrelated factors to produce as a result of a determined design.

Students will examine the trends, challenges and opportunities of businesses of the retail trade sector as well as useful strategies to develop profitable strategies directed at training and retention of customers to maximize profits.

Students will apply strategic planning on the market, using formal methods for specific cases.

Students will explain the planning technique through future situation scenarios, identifying the advantages and disadvantages of the solution method of current business cases to create new business opportunities.

Students will distinguish the different financial tools commonly used in companies, which are required to understand Marketing plans and sales based on income statements.






64

64

48

96

64

64

32

32

32

32

32

6

6

4.5

9

6

6

3

3

3

3

3







6

6

6

6

6

6

6

0638

0639

0640

0641

0642

0643

0644

9008

9009

9069

9070

9020

9021

Innovation Processes

Business To Business Marketing

Strategic Positioning of Products and Services

Marketing and New Media

Marketing of Services

Development of Products And Services

Digital Media II

History Of Mexico


Time Management

Ecological Marketing



Students will apply different work processes and methodologies used in the development of products and services.

Students will identify the concepts, similarities and differences between consumer marketing and business to business marketing.

Students will determine the best method to place in the minds of consumers the benefits or advantages of different products or services in order to achieve consumer loyalty, understanding brand value and how to develop brands.

Students will go into depth in the understanding of interactive communications and will know how to exploit their advantages to incorporate them into the planning process of the promotion mix.

Students will distinguish the relationship of intangibles with the “philosophy of service” and the “moment of truth” that seeks to use commercial actions that maximize customer’s and/or user’s satisfaction in the sale of goods and services.

Students will satisfactorily create a structured product development process that facilitates the creation of internationally competitive, quality products that do not harm the environment, are innovative and where ease of manufacturing is part of their conception.

By the end of the course, students will be able to develop audiovisual elements of digital promotion. Students will be able to integrate elements such as video, audio and design in contents that can be distributed over the Internet.



Students will categorize their activities to handle and complete them better. They will also learn to delegate with responsibility.

Students will reaffirm and develop environmental consciousness and implications of the same in society.

Students will apply the technical tools of scene production to produce and apply them in different types of spaces.


64

48

96

64

48

48

96

32

32

32

32

32

32

6

4.5

9

6

4.5

4.5

9

3

3

3

3

3

3









7

7

7

7

7

7

7

7 Specific Area II Choose an Elective


0745

0746

0747

0748

0749

0750

0751

9071

9072

Methodology Of Design Applied To Marketing

Leadership, Motivation And Management Skills

Creative Branding

Integrated Marketing Communications I

Social Marketing


Research Methodology

Entrepreneurs

Tourism Marketing

Students will apply principles of visual syntax: unity, emphasis, rhythm and harmony, in order to help understand the implications and requirements of digital images and resolutions for the right medium, thereby employing the theory of color applied to visual messages and basic typography principles for visual messages.

Students will examine the different methods to measure leadership techniques, the needs behind a good leader and a good follower to thereby understand the main reasons that create in a company, personnel who carry out actions meant to fulfill personal and corporate goals.

Students will project graphic and visual expression of a brand to communicate it to different consumers.

Students will explore the new paradigm of market communications, whose primary characteristics are profitability and the conception of consumers as an active element of communication with brands.

Students will distinguish the importance of non-profit organizations, of the needs of businesses and the market on new trends toward social responsibility and how to make this happen without losing business.


Will acquire the elements needed to develop a thesis proposal through the analysis of the market research methodology.

Students will determine the tools necessary to develop their own business based on a good idea and searching for opportunities.

Students will develop a promotional plan for different tourism destinations based on the benefits that meet the needs and desires of consumers for this type of product and/or service.

64

64

96

96

64

32

96

32

32

6

6

9

9

6

3

9

3

3



8

8

8

8 Specific Area IIIChoose an Elective

8 Specific Area III Choose an Elective

0852

0853

0854

9073

9074

Problem Solving and Negotiating

Integraed Marketing Communications I

Marketing Plan. Final Project.

Perspectives Of Leaders

New Markets

Students will justify the development of highly motivated Managerial and Executive positions capable of facing the challenges of communication and persuasion required by the current, highly competitive and demanding market, and will develop skills to negotiate, analyze problems and offer solutions.

Students will analyze the tools for contact with consumers from a perspective of integration of efforts between promotion, personal sales and direct and electronic marketing.

Students will demonstrate advanced knowledge of the Planning process directed at the market and thereby be able to make a specific marketing Plan by using computer tools.

Students will evaluate the different recommendations that business leaders have followed to achieve success in different lines of business.

Students will forecast new market trends and where businesses are heading and the factors they must take into consideration to grow while adapting.

96

96

48

32

32

9

9

9

3

3


TEXTILE AND FASHION DESIGN

1

1

1

1

1

1

1

1

1

0101

0102

0103

0104

0105

0106

0107

0108

0109

Word And Image I

Photography I


Color I

Film Analysis

Aesthetic Context I

Writing Lab

Digital Image

Drawing I




Students will explore the relationship between a surface or space and color in the perception and transmission of a two-dimensional visual message in the communications process. Students will be able to distinguish properties of color, such as: shade, saturation, tonal value and temperature, and analyze relationships of contrast and balance as means to communicate a message. Students will be able to distinguish properties of color, such as: shade, saturation, tonal value and temperature, and analyze relationships of contrast and balance as means to communicate a message.




Students will learn about basic computer systems and will use IT tools directed at logistics and work process optimization in IT environments (word processors, spreadsheets, etc.).


80

64

96

48

48

48

64

32

64

7,5

6

9

4,5

4,5

4,5

6

3

6



2

2

2

2

2

2

2

2

2

0210

0211

0212

0213

0214

0215

0216

0217

0218

Word And Image Ii

Photography II

Color II

Object and Space



Digital Image II

Drawing II

History of Design










64

64

48

96

48

32

64

96

32

6

6

4,5

9

4,5

3

6

9

3



3

3

3

3

3

3

3

3

0319

0320

0321

0322

0323

0324

0325

0326

9060

9021

9002

9001

9015

9014

Fashion and Textile Illustration

Introduction To Patternmaking

Introduction To Sewing

Introduction To Fashion Design

Accessories For Fashion

Introduction To Textiles

Visual and Fashion Communication I

History of Fashion I

Costumes

Contents for Digital Media


XX Century Theater


Theories of Postmodernity

Students will correctly use human body proportions of both men and women, with different dress styles, and will use disproportions of figures for fashion illustrations. Students will apply different drawing techniques that demonstrate textures and color of different textile materials on illustrations.

Students will analyze basic patterns and the way in which they are adapted to the body to make different transformations and modifications and make proper cuts in garments.

Students will use an industrial sewing machine and will apply different types of seams, details and finishes in particular designs.

Students will develop basic design concepts and apply them to fashion design through experimentation.

Students will create processes and prototypes of accessories with elements provided during the course and will identify the workshops that produce them.

Students will distinguish production and properties of the main textile fibers, care and maintenance. Students will experiment in textile surface design with different possibilities of materials to modify textile components in order to apply them to their creations.

At the end of the course, students will know the bases to represent their design proposals in an illustration and will learn techniques to analyze and evaluate their own work.

Students will distinguish the different eras of male and female clothing in the West in order to expand their creativity and knowledge in this area.

Students will design and create costumes of an assembly of an assembly of work, including the director’s proposal, and will understand the importance of teamwork in designing theater and opera costumes.





The student will learn concepts of modernity and postmodernity, their historical referents and social paradigms, and fundamental cultures from a multidisciplinary perspective.

64

64

64

64

32

64

32

32

32

32

32

32

32

32

6

6

6

6

3

6

3

3

3

3

3

3

3

3









4

4

4

4

4

4

4

4

4

4

0427

0428

0429

0430

0431

0432

0433

0434

0435

0436

9062

9063

Fashion Workshop I. Patternmaking for Samples.

Introduction To Digital Fashion and Textile Design

Textile Workshop I. Fiber Analysis, Dye and Finishings

Fashion Technical Drawing

Portfolio

Trend Forecasting

Sewing and Finishing Workshop


Semiotics

History of Fashion II

Interior Design and Fashion

Museography

Students will understand the basic patterns for men’s and women’s dress, and learn how to make different transformations on them.

Students will apply computer illustration design and textile design tools in innovative creations that demonstrate the knowledge they acquired during the fashion and textile design course applied to digital illustration.

Students will identify new materials and technologies in contemporary textile and clothing creation, and will recognize the importance of these as facilitators of human well-being. Students will also research and review Mexico’s history of fibers in this area.

Students will identify and learn to represent different types of garments, such as technical drawing, while handling proportions and fidelity. Students will also learn the importance of fashion technical drawing in the clothing industry.

Students will understand the importance of creating a portfolio, which is a sampling of their own ideas, processes, trends, variety of techniques and a clear exercise of visual communication. A prepared portfolio is required for students to enroll in the fifth semester.

Students will distinguish the different contemporary cultural manifestations and the relationship among them in order to raise awareness on the multiple influences that fashion uses.

Students will identify the elements of the sewing machine and hand-made finishings in order to create industrial and haute couture garments.



Students will identify the rules and politics of the fashion system and some of the conditions that alter this system.

Students will design for architecture and furniture a space in its entirety, combining all elements of interior textile design.

Students will create an installation project based on the values, trends, marketing and business of textiles as an art.

64

48

32

32

32

32

64

32

32

32

32

32

6

4,5

3

3

3

3

6

3

3

3

3

3





5

5

5

5

5

5

5

5

5

0537

0538

0539

0540

0541

0542

0543

0544

0545

9064

9065

9003

9004

9016

9017

Fashion Workshop IIPret-A-Porter

Textile Workshop IIWeaving

Footwear Design

Illustration For Footwear Design

Visual and Fashion Communication II

Techno Textiles

Digital Fashion Illustration and Design

Marketing


Perfumery

Executive Fashion

Contemporary Art


Multimedia

Sustainable Culture

Students will transform basic patterns by hand of casual clothes for men, women and/or children based on pret-a-porter. Students will focus on fabric for pret-a-porter and cuts and creation by hand.

Students will identify the main theories of weaving design, as well as the characteristics of ligaments and their graphical and representation and weaving. Students will learn parts of the loom and maintenance.

Students will learn industrial and styling techniques used in footwear fashion and marketing. Students will create a collection and a portfolio.

Students will identify different techniques of footwear illustration and their preparation using different materials.

At the end of the course, students will know the bases to create a personal style by developing fashion illustrations, and will explore experimental manual and digital illustration techniques.

Students will identify the processes and different areas in textile creation in order to develop, apply and evaluate new textile designs.

Students will represent their fashion designs in illustrations and digitally with the Lectra system to develop their own styles.



Students will learn the importance of perfume in the fashion industry. As designers, they will create a perfume to go along with their brand. Students will create their own advertising campaign under their own brand.

Students will design executive fashion garments and accessories that complement women’s urban business clothing.





96

64

48

32

32

32

48

32

32

32

32

32

32

32

32

9

6

4,5

3

3

3

4,5

3

3

3

3

3

3

3

3









6

6

6

6

6

6

6

6

0646

0647

0648

0649

0650

0651

0652

0653

9005

9006

9018

9019

Fashion Workshop III. Tailoring.

Textile Workshop III. Knitwear

Illustration For Fashion Accessories

Clothing and Textiles From Mexican Culture

Digital Patternmaking and Technical Drawing

Pattern Grading

Fashion and Textile Marketing

Applied Finances


Music Appreciation

Post-War Philosophy

Anthropology

Students will transform medium dress patterns for women and men to know the different types based on tailoring and their derivatives.

Students will identify the main theories of knitwear design, as well as the characteristics of points and their graphical representation and weaving. Students will learn parts of the knitting machine and maintenance.

Students will learn to design based on clothing, accessory, technology and marketing rules of this industry. Students will create a collection or production project specific to marketing in order to present it in a portfolio.

Students will distinguish the evolutionary process and adaptation of clothing as an aesthetic representation among Mexico’s different social groups.

Students will use computer-based technical drawing to design garments from a realistic and industrial perspective. Students will identify manufacturing elements in computer-based patternmaking and grading of sizes.

By the end of the course, students will know the bases to represent their design proposals for pattern grading.

Students will identify the key areas to be analyzed and planned for project development and implementation. Students will understand the classical strategy frameworks and how to apply them. Students will have different marketing methods and tools and may choose and create the most suitable combinations. Students will solve the key aspects of a project and will know to represent and communicate their conclusions.






96

64

32

32

48

48

32

32

32

32

32

32

9

6

3

3

4,5

4,5

3

3

3

3

3

3







7

7

7

7

7

7

7

7

0754

0755

0756

0757

0758

0759

0760

0761

Fashion Workshop IV. Haute Couture

Textile Workshop IV. Textile Screen Printing

Fashion Styling

Window Displays

Thesis Workshop

Experimental Fashion Illustration

Project Development

Political And Social Context

Students will transform digital patterns, drapery and modeling on mannequins based on couture.

Students will create screen prints on physical samples, using certain techniques for this procedure, in order to combine them with the final couture-based garments. Students will define screen printing materials, transfers and digital printing.

Students will locate different types of fashion styling and identify the responsibilities of stylists and fashion and window display coordinators, in order to create a book and window display presentation and begin in the fashion industry field.

Students will present a window display when beginning in the fashion industry.

By the end of the course, students will have elements to create a final project that includes: problem statement, objectives, justification, methodology, theoretical background and bibliography. This is so that students can present a solid, well-structured research project, from an innovative, original and appropriate position.

At the end of the course, students will propose skills to propose fashion and experimental illustrations with a personal style, focusing on design solutions, using as a reference and continuing previous illustration drawing courses.



96

64

32

32

64

32

48

32

9

6

3

3

6

3

4,5

3



8

8

8

8

8

8

0862

0863

0864

0865

0866

0867

Styling and Editorial. Final Project.

Patternmaking and Construction. Final Project.

Design and Textiles. Final Project.

Material and Branding. Final Project.

Thesis Seminar

Internship

At the end of the course, students will analyze and evaluate information on a market segment, and will recognize different marketing strategies. Students will distinguish the types of markets and consumers and identify the key phases included in their collections for the final runway.

Students will prepare and present a runway to the public in order to demonstrate their creative and manufacturing skills.

Students will create a textile collection the technique or techniques they choose in order to use textiles in the final runway.

Students will project graphic and visual expression of a brand to communicate it do different consumers.

At the end of the course, students will create a final project that includes: problem statement, objectives, justification, methodology, theoretical background and bibliography. This is for students to organize their final project.

Students will carry out their internship in the textile and/or fashion industry, complementing their degree program with job experience.

80

80

80

80

64

16

7,5

7,5

7,5

7,5

6

8


VISUAL COMMUNICATION

1

1

1

1

1

1

1

1

1

0101

0102

0103

0104

0105

0106

0107

0108

0109

Word and Image II

Photography I


Color I

Film Analysis

Aesthetic Context I

Writing Lab

Digital Image I

Drawing I




Students will explore the relationship between a surface or space and color in the perception and transmission of a two-dimensional visual message in the communications process. Students will be able to distinguish properties of color, such as: shade, saturation, tonal value and temperature, and analyze relationships of contrast and balance as means to communicate a message. Students will be able to distinguish properties of color, such as: shade, saturation, tonal value and temperature, and analyze relationships of contrast and balance as means to communicate a message.




Students will learn about basic computer systems and will use IT tools directed at logistics and work process optimization in IT environments (word processors, spreadsheets, etc.).


80

64

96

48

48

48

64

32

64

7,5

6

9

4,5

4,5

4,5

6

3

6



2

2

2

2

2

2

2

2

2

0210

0211

0212

0213

0214

0215

0216

0217

0218

Word And Image II

Photography II

Color II

Object and Space


The present day:Research and Analysis

Digital Image II

Drawing II

History of Design






The students will obtain the elements which permit them to analyze various subjects, based on different information sources.




64

64

48

96

48

32

64

96

32

6

6

4,5

9

4,5

3

6

9

3



3

3

3

3

3

3

3

0319

0320

0321

0322

0323

0324

0325

9001

9002

9014

9015

Visual Message

Visual Process

Lettering


Introduction To Printing Techniques

Typographic Exploration

Translation

XX Century Theater


Culture of Fashion


Students will identify and apply the principles of interpretation and image reception.

Students will apply the principles of visual language, using typography and basic shapes to create poster and cover designs.

Students will know the history of writing and become familiar with the main elements involved in lettering and optical adjustment.

Students will obtain the basic skills to develop and distribute two-dimensional animations with digital media and will know the 2D animation narrative techniques.

Students will apply basic screen printing elements to experiment in creating graphic images and in series.

Students will identify the use of typography based on its history, classification, quality and its importance for creative message development.

Students will know the evolution of theater expression in the twentieth century through its creators and innovative proposals, its political and social impacts and its influence on other artistic expressions.





96

96

64

32

64

64

32

32

32

32

32

9

9

6

3

6

6

3

3

3

3

3







4

4

4

4

4

4

4

4

4

0426

0427

0428

0429

0430

0431

0432

0433

0434

9003

9004

9016

9017

Iconographical Message

Illustration

Printing Systems

Introduction To Digital Design

Semiotics

Applied Typography I

Image and Type


Portfolio I

Contemporary Art


Multimedia

Sustainable Culture

Students will distinguish the elements of iconographical language for its application in the development of certain messages.

Students will handle drawing as a means of communication to understand and express ideas, and will know the main elements of perspective, observation and analysis to represent natural and artificial forms.

Students will apply basic printing system elements to create graphic images.

Students will develop a digital environment as a production tool and as a support medium for internal communication; this will give students the tools to decide on ideal strategies for design and communications problems in digital environments.


Students will create a project of different typographical applications for a certain event.

Students will be able to successfully integrate into a design typography with the image (black and white photograph); i.e., put designs where images and words complement each other. By the end of the course, students will be able to review aspects of space, structure and form in both type and images to create typographical solutions.

By the end of the course, students will identify and apply the knowledge necessary to organize a business and how to best solve problems that arise.

By the end of the course, students will understand the importance of creating a portfolio, which is a sampling of their own ideas, processes, trends, variety of techniques and a clear exercise of visual communication.





96

64

48

32

32

96

32

32

32

32

32

32

32

9

6

4,5

3

3

9

3

3

3

3

3

3

3







5

5

5

5

5

5

5

5





0535

0536

0537

0538

0539

0540

0541

0542

9005

9006

9018

9019

Animated Message

Infographics

Applied Typography II

Typeface Design


Prepress

Research Methodology

Marketing


Music Appreciation

Post-War Philosophy

Anthropology

Students will identify the new possibilities that movement gives images and text to create messages and animations that produce skills to represent moving images and texts.

Students will create an infographic project, taking into account the analysis of contents, systems and form, applied to a certain event.

Students will create a project of different typographical applications for a certain event.

Students will identify and use basic elements and characteristics in typographic systems for the design of typeface and/or words.


Students will develop skills to evaluate the physical qualities of final printing from a digital file to prepare prepress files and the characteristics required for each type of printed material.

This course will apply research techniques in planning a specific project and its relationship with visual communication.






96

96

96

64

32

32

32

32

32

32

32

32

9

9

9

6

3

3

3

3

3

3

3

3



6

6

6

6

6

6

0643

0644

0645

0646

0647

0648

9008

9009

9020

9021

Interactive Message

Experimental Illustration

Print Matter I

Digital Media I

Digital Audio and Editing

Applied Finances

History of Mexico




Students will identify the variables involved in interactive solutions design and in the textual-iconographic and sound representation of information as an operating space By the end of the course, students will identify the basic principles in using experimental calligraphy, based on exploration and its importance for creative development through existing relationships among rhythm, form and movement, exploring consistency based on traditional and alternative tools.

Students will recognize and handle the elements involved in book design of different types, such as grids, columns, images and typographic sources, as well as book production phases.

Students will identify the procedures and elements to be considered in website design and will create an online project applying all implicit research, structuring and design tools.

Students will dominate digital tools to record and edit sound and will learn about the technical nature of digital sound to create and integrate sound design into film and video and new media.




Students will relate architecture with all other factors involved at the time.


96

64

96

96

32

32

32

32

32

32

9

6

9

9

3

3

3

3

3

3







7

7

7

7

7

7

7

7

7 Specific Area I Choose an Elective

7 Specific Area I Choose an Elective

0749

0750

0751

0752

0753

0754

0755

0756

9050

9051

Digital Message


Programming For Digital Media

Project Development

Preliminary Final Project

Packaging and Branding

Drawing From Nature

Binding and Packaging

Print Media II

Digital Media II

Students will differentiate new narrative possibilities of digital media, developing software media design solutions that involve the processing capacity and nonlinear structures of digital media, while mastering basic resources to conceive specific applications, such as software media and web design.


Students will use methodology giving them skills to organize the design process of a program for new media and will master basic resources to produce software media and web applications.

Students will identify the key areas to be analyzed and planned for project development and implementation. Students will have different methods and tools to solve key aspects of a project and know how to represent and report their conclusions to obtain and manage resources for a project.

Students will create a research project that develops a topic of interest related to their field of work and professional development, applying inter-disciplinary tools learned throughout their degree program.

Students will distinguish production and marketing elements involved in the design and creation of a package and/or label, starting from the definition to the proposal itself.

Students will value the importance of organic design, assimilating the form adopted from its relationship with nature, structure, form, color and movement.

By the end of the course, students will identify the basic principles of binding based on the analysis of different systems and the existing relationship between materials and books.

Students will distinguish the factors involved in book design and production in order to identify proper typography and image application in the design of different types of publications.

Students will use procedures and elements to be considered in the design and programming of Media Software and will develop skills as programmers of media- (audiovisual-) focused projects.

96

32

32

48

64

64

32

64

64

64

9

3

3

4,5

6

6

3

6

6

6



8

8

8

8

8



0857

0858

0859

0860

0861

9052

9053

Integral Messages

Final Project Research

Final Project Development

Portfolio II

Identity Systems

Art Direction

Digital Film and Video

Students will explain design processes of identity elements and their applications in businesses, with the goal of developing creative proposals.

Students will create a research project that develops a topic of interest related to their field of work and professional development, applying research protocol with a specific project for appropriate presentation.

Students will choose and organize the most appropriate technical tools to solve potential problems in preparation of the research project of their choosing, based on their field of work and professional development.

By the end of the course, students will understand the importance of creating a portfolio, which is a sampling of their own ideas, processes, trends, variety of techniques and a clear exercise of visual communication. A prepared portfolio is required for students to enroll in the fifth semester.

Students will explain design processes of identity elements and their applications in businesses, with the goal of developing creative proposals.

Students will recognize and handle theoretical and practical skills of a creative director in the advertising field, applying them in the area of print advertising.

Students will identify post-production tools in digital cinema and video environments (non-linear) and apply the discursive possibilities offered by the combination of motion picture editing and manipulation.

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32

48

32

96

64

64

9

3

4,5

3

9

6

6


MASTER’S IN DESIGN STUDIES

1

1

1

1

2

2

2

2

0101

0102

0103

0104

0205

0206

0207

0208

Visual and Documentary Research

Curatorial Perspectives of Design

Creation of The Modern World: History of Design

The Bauhaus School: Design Is Education

Theory of The Object

Curating And Editing Lab

Contemporary Design Discourse

Teaching The Creative Process

Students will organize visual and documentary research based on theoretical and practical perspectives of the topic in question to develop a research project in line with their needs.

Students will distinguish the main expressions and representations of design curatorship through theoretical and visual analysis to create historical consciousness that informs and enriches their work in theory and in practice.

The student will analyze the principal design traits that brought about the modern world, and through study, analysis, and criticism, develop a historic conscience that informs and enriches your theoretical and practical work

Students will describe the transformation of design teaching directly based on the object, involving inter-disciplinary participation to anticipate the project of design in order to evaluate its utility and relevance.

Students will learn about the main visions and theoretical debates on the meaning and major implications of objects in the current social-historical and cultural contexts.

Students will identify modern curatorial practices to establish a critical position toward certain contemporary exhibition formats, distinguish contextualization and interpretation skills and judgment on different levels of discourse that take place in modern art, in order to analyze theoretical, historical and aesthetic aspects of design conception.

Students will evaluate the main expressions of universal contemporary design, by studying, analyzing and criticizing it to construct a contemporary vision that informs and enriches their work in theory and in practice. Students will distinguish the creative process as an essential, individual and intangible component of education and practice of a designer to give potential to the purpose-driven capacity of any person. Students will analyze and determine the creative experiences related to the exercise of design to employ useful teaching proposals and methodologies for giving design workshops and labs that allow the creative potential of different publics to be developed.

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32

32

32

32

32

32

32

6

6

6

6

6

6

6

6


MASTER’S IN DESIGN STUDIES

3

3

3

3

3

4

4

4

0309

0310

0311

0312

0313

0414

0415

0416

Conceptual Maps

The Management of Design in Companies and Institutions.

Design Narratives: Micro-Stories

Educational Project Lab

Thesis Seminar I

Thesis Seminar II

Design and Public Policies

Instruction and Teaching Of Design

The student will identify various representational resources implemented in the codification, organization, and synthesis of facts which serve to abstract information and present it visually, allowing for effective and efficient diffusion of the information.

Students will understand the relationship between the use of design and factors such as size, sectors and culture of a company to assess its contribution in areas such as strategy, marketing and sales.

Students will assess the main expressions of artisans, decorative arts and Mexican and Latin America design to recognize design as a response and result of their contexts.

Students will distinguish and design programs, methodologies and choose performance evaluation instruments in a design topic under different learning contexts. Students will also identify and apply self-evaluation criteria for teachers through critique on their own practice.


Students will identify and use methodological tools necessary to develop a master’s thesis.

Students will develop policies and processes to use design in public and private areas, such as education, health, communications, security, immigration and environmental factors.

Students will apply their experiences before a class and assess students’ skills in designing the curriculum of a design course.

32

48

32

32

16

32

48

32

6

7

6

6

3

8

7

8

Documents

COURSE CATALOG - ArtCenter College of Design · elective courses (1 per semester from 3rd to 7th semesters). Foundation Year The Foundation Year is an integral, mandatory part of