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Table Of ContentsA Message From the CEO 5

AtBC Board of Directors 6

AtBC Staff 7

AGM Agenda 10

Board of Directors Elections 11

Stakeholder Forum Agenda 14

Speakers 15

Travel Trade Event: Explore Aboriginal BC 17

About AtBC 18

Get Involved! 18

The New AboriginalBC.com 19

The New Digital Asset Management System 19

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A Message from the CEO

Keith HenryAtBC, Chief Executive Officer

The Aboriginal Tourism Association of British Columbia (AtBC) continues to be a world leader

in the development of authentic Aboriginal cultural tourism. Together, AtBC, our stakeholders,

and Aboriginal communities throughout British Columbia have continued to demonstrate the

collective ability to work together and produce significant growth in Aboriginal cultural tourism

which benefits the entire tourism industry.

Over the course of the next few days stakeholders and partners will review the achievements

made by the AtBC board and management from this past fiscal year (April 1st, 2012 – March

31st, 2013) as well as receive updates and discussions regarding important current items and

industry initiatives. The AtBC team has continued to implement The Next Phase 2012 – 2017,

which was a Stakeholder designed road map from 2012 – 2017. The objectives of this plan have

been clear; support increased revenues for Aboriginal tourism business from approximately

$42 million in 2012 to $68 million by 2017, create 4000 jobs in tourism by 2017, and have no

less than 100 market ready Aboriginal tourism businesses in British Columbia by 2017. AtBC

continues to push forward on six key areas to support these broad objectives for the Aboriginal

cultural tourism industry in British Columbia.

AtBC continues to reach targets and the organization is achieving strong stability. Funding

partners continue to ensure support and AtBC continues to increase our international profile as

a world leader in the development and marketing of authentic Aboriginal cultural tourism.

AtBC acknowledges our Stakeholders, numerous partners, and Aboriginal leaders who continue

to recognize the tremendous opportunity. The Aboriginal cultural tourism sector provides for

employment, cultural revitalization, and economic benefits for communities and entrepreneurs.

AtBC looks forward to hearing your ideas and input as we collectively promote and develop

Aboriginal tourism in British Columbia.

Thank you,

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AtBC Board of Directors

Sophie Pierre

Ex-Officio

Douglas Green

Representing the Cariboo Chilcotin Coast region

Leslie Brown

Representing the Northern British Columbia region

Lori Simcox

Director at Large, Treasurer

Sharon Bond

Representing the Thompson Okanagan region

Secretary

Wade Baker

Director at Large

Brenda Baptiste

Director at Large, Chair

Wade Grant

Representing the Vancouver Coast & Mountains region

Julie Baker

Director at Large

Lillian Hunt

Representing the Vancouver Island region

Co-Chair

George Taylor

Director at Large

Paula Cranmer-Underhill

Director at Large

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AtBC Staff

Tamara Goddard

Communications Coordinator

Paula Amos

Marketing Manager

Craig van der Merwe

Technology Specialist

Teresa Ryder

Administrative Assistant

Linda Calla

Industry Services Manager

Henry Tso, CGA, CAFM

Chief Financial Officer

Keith Henry

Chief Executive Officer

Dana Schoahs

Travel Trade Specialist

Amber Gregory

Communications Coordinator

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Annual General Meeting

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AGM AgendaTuesday November 5th, 9:00 AM – 11:00 AM

8:00 AM AGMRegistration

• Registration will close at 8:55 AM

9:00 AM CalltoOrder–VerificationofQuorum

• Chair AtBC Chief Executive Officer Keith Henry

9:05 AM OpeningPrayer/OpeningRemarks

• AtBC Chairperson Brenda Baptiste & Co-Chair Lillian Hunt

9:15 AM ApprovalofAgenda

9:30 AM Approvalof2012AtBCAnnualGeneralMeetingDraftMinutes

9:45 AM AtBC2011-2012AnnualReport

• AtBC 2012 – 2013 Program Final Report

• Klahowya Village 2013 Final Report

• AtBC Auditors Report – Financial Statements, April 1st, 2012 – March 31st, 2013

• Approve Auditor for 2013 – 2014

10:15 AM AtBCBoardofDirectorElections

10:30 AM CoffeeBreak

10:45 AM AnnouncementofNewlyElectedBoardofDirectorsandExecutive

10:55 AM ClosingRemarksAtBCChair&Co-Chair

11:00 AM ClosingPrayer

* A copy of the AtBC Bylaws will be available.

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Board of Directors ElectionsThe AtBC Board is composed of six regional, six at large, and one ex-officio position for a total of

13 board positions. Each board member serves for a two year term and the board elections are

staggered. During the 2012 AtBC AGM the following five positions were elected:

1. Wade Grant - Vancouver Coast & Mountain Region

2. Sharon Bond - Thompson Okanagan Region

3. Leslie Brown - Northern BC Region

4. Two At Large positions

• Julie Baker

• Lori Simcox

Marketing stakeholders will be voting for the following seven vacancies:

1. Cariboo Chilcotin Coast Region previously held by Douglas Green

2. Kootenay Rockies Region previously vacant

3. Vancouver Island Region previously held by Lillian Hunt

4. At Large – previously held by Wade Baker

5. At Large – previously held by Brenda Baptiste

6. At Large – previously held by George Taylor

7. At Large – previously held by Paula Cranmer Underhill

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Stakeholder Forum

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Stakeholder Forum AgendaDAY 1 Tue, Nov 5th, 12:00 PM – 4:30 PM

12:00 PM Lunch&Networking

1:00 PM OpeningPrayer&ProtocolWelcome

1:05 PM OpeningComments

• Introduction of the AtBC Board of Directors & Staff

Brenda Baptiste / Co-Chair Lillian Hunt

1:30 PM ReviewofForumAgenda&Objectives

• Stakeholders Introductions

Keith Henry

1:45 PM KeynoteSpeaker–EQForYou! UnderstandingYourBestCustomer

The Canadian Tourism Commission’s Explorer Quotient research provides rich insights into Canada’s – and BC’s – best prospective customers. Learn how EQ is being used by destination marketing organizations and tourism businesses for better return on investment in their marketing, promotion and product development activities.

Jane Osler

2:45 PM CoffeeBreak&Networking

3:00 PM BankofMontrealLoanProgramforAtBC Stakeholders

BMO Representative

3:30 PM AtBCRegionalTraining&Product Development

Suzanne Denbak

4:30 PM Adjourn

5:00 PM GuidedTouroftheSquamishLil’wat CulturalCentre

5:30 PM ReceptionwithHorsd’Oeuvres&Cash Baruntil7:00 PM

DAY 2 Wed, Nov 6th, 9:00 AM – 4:00 PM

8:30 AM Registration

9:00 AM OverviewoftheDay

Keith Henry

9:05 AM OverviewofMarketing

Paula Amos

9:10 AM KeynoteSpeaker-“FramingtheStories”

Travel media relations and how it supports building businesses and the Aboriginal Tourism Industry. Getting the visitors to share our stories.

Kate Rogers, Public Relations/Travel Media with Tartan Public Relations

10:10 AM CoffeeBreak/Networking

10:25 AM AtBCMarketingTeam “PlusAboriginalBC”2013 / 2014

• Consumer Marketing – Paula Amos

• Travel Trade – Dana Schoahs

• Media / Communications – Tamara Goddard

• New Website – Craig Van der Merwe

11:45 AM DestinationBCUpdate

Peter Harrison

12:00 PM Lunch

1:00 PM RegionalStakeholderEngagement Breakout

• Getting the most from your partnership with AtBC

• Complete feedback forms

• Discussion last 15 minutes

2:00 PM InformalCoffeeBreak

2:15 PM WhatMattersMostInSocialMedia?

How businesses, small and large, can plan, implement and make the best use of social media without allowing it to become a huge drain on money and time? What are the best ways to reach your target audience?

Melonie Dodaro, President and CEO of Top Dog Social Media

3:50 PM AnnouncementofTravelTradeEvent November7thforMarketingStakeholders

Keith Henry

4:00 PM ClosingPrayer

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Speakers

Paula Amos

AtBC, Marketing Manager

Craig van der Merwe

AtBC, Technology Specialist

Dana Schoahs

AtBC, Travel Trade Specialist

Melonie Dodaro

President and CEO, Top Dog Social Media

Keith Henry

AtBC, Chief Executive Officer

Jane OslerPresident, PJ Osler & Associates

Kate Rogers Public Relations/Travel Media with Tartan Public Relations

Jane is a marketing and research executive with

almost 30 years dedicated to the industry. A

graduate of the University of Waterloo, with a

Bachelor of Environmental Studies, Jane began

her career in Toronto gaining experience in various

marketing and research positions. She founded PJ

Osler & Associates in 2007.

Kate Rogers is the consummate media relations

professional. In 2004 she was appointed public

relations manager for Metropolitan Hotels,

followed by regional public relations director for

Fairmont Hotels & Resorts and then held contracts

with Tourism B.C. before joining The Tartan Group

as executive director in 2009.

Tamara Goddard

AtBC, Communications Coordinator

Peter Harrison

Director, Partnership Marketing, Destination BC

Suzanne Denbak

Cadence Strategies

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639 Hornby St, Vancouver BC

Travel Trade Event: Explore Aboriginal BC November 7, 2013Bill Reid Gallery of Northwest Coast Art, 4:30 PM - 8:00 PM

Aboriginal Tourism BC will be hosting its annual trade event Explore Aboriginal BC at the Bill

Reid Gallery of Northwest Coast Art on November 7, 2013. This is a perfect event to get to know

our members and their experiences while enjoying traditional foods and wine. Learn about our

new campaign Plus Aboriginal BC while getting connected to a variety of operators including

some of our new members featuring their products!

3:30PM – 4PM Set-UpTimeforParticipatingMarketingStakeholders(Tier3)

Tables for print materials & laptops will be provided.

4:30PM – 5:30PM Registration&Networking

Wine & Hors d’oeuvres will be served throughout the evening.

5:45PM OfficialWelcome&Networking

8PM EventCloses

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About AtBC

Get Involved!

Become a Marketing Stakeholder Become an Associate Stakeholder

Aboriginal tourism is the fastest growing sector of the tourism industry in British Columbia.

Exposure during the 2010 winter games was phenomenal and AtBC has worked to capitalize on

the afterglow of the games. It is an exciting time to be a part of the Aboriginal tourism industry

in British Columbia. We hope you’ll join with us and become an AtBC Stakeholder.

The Aboriginal Tourism Association of British Columbia (AtBC) is a non-profit, Stakeholder-

based organization that is committed to growing and promoting a sustainable, culturally rich

Aboriginal tourism industry.

A sustainable Aboriginal tourism sector with diverse products in communities in every region of

the province is recognized as one of the major focuses for achieving the target set by the Premier

to double tourism revenues in B.C. by 2015.

Through training, information resources, networking opportunities and co-operative marketing

programs, AtBC is a one-stop resource for Aboriginal entrepreneurs and communities in British

Columbia who are operating or looking to start a tourism business. AtBC works closely with

tourism, business, education and government organizations to help B.C.‘s Aboriginal tourism

businesses offer quality experiences and actively promotes these cultural experiences to visitors

and local residents.

If you or your organization are providing an

Aboriginal cultural tourism service directly to

the public and want to participate in AtBC’s

marketing programs, then you should apply to

become a Marketing Stakeholder. Marketing

Stakeholders are subject to additional eligibility

requirements to ensure a high standard of

professionalism and authenticity.

Learn More at AboriginalBC.com/corporate/info/become-a-stakeholder

If you or your organization are involved in

Aboriginal tourism within BC or have an interest

in supporting Aboriginal tourism in BC, then you

are probably eligible to become an Associate

Stakeholder with AtBC. Associate Stakeholder

status is the right choice for artists, performers,

craftspeople, industry partners and community

organizations, or for businesses that don’t meet

all the eligibility requirements of Marketing

Stakeholders.

AboriginalBC.com • #AboriginalBC