Create an ad from your Facebook PageWhen you advertise on Facebook, you can reach people beyond the Page followers that you already have and build new customer relationships. You can do this by creating ads from your Facebook Page. Boost a post, promote your website, drive traffic to your local business and more. Select the best goal and ad format to help you reach your unique business goals.

How-to Notes

Step 1What is the goal of your ad?

Think about how advertising can help your

business.

Step 2Who is my audience?

What are some common characteristics and

needs of your customers?

Step 3Where do I want to place my ad?

Decide if you would like your ad to be seen on

Facebook, Instagram or Messenger.

Step 4How much do I want to spend and how long do I want to run my ad for?

Think about a budget for your ad. For duration, if

your ad is time-bound, consider running it until

your event or promotion ends.

Step 5What will my ad look like?

What will best show off your business?

Before you start to advertise on Facebook, make a plan. Use the table below as a guide to help you develop an

advertising plan.

CREATE AN AD FROM YOUR FACEBOOK PAGE

© Facebook, Inc. All rights reserved. This material, any product demonstrations and best practice recommendations are subject to change and provided for informational purposes, not as a guarantee of results to be achieved.

Business goal Ad objective Success metrics

Increase people's awareness of

your business, brand or service and

get Page likes

Promote Your Page Number of Page likes

Show your ad to as many people as

possible in your target audience

Boost Post Number of post

engagements

Reach people near your business Promote Your

Business Locally

Number of people

reached

Send people from Facebook to any

URL you choose

Get More Website Visitors Number of people who

visited your website

Encourage people to download

your business app

Promote Your App Number of app

downloads

Collect info from people interested

in your product

Get More Leads Number of leads

Communicate with potential or

existing customers to encourage

interest in your business

Get More Messages Number of clicks on

your Send Message button

The ad objective that you choose is what you want your business goal to accomplish. Use the table below to

help you choose the right ad objective for your business.

CREATE AN AD FROM YOUR FACEBOOK PAGE

Choose your objective.

© Facebook, Inc. All rights reserved. This material, any product demonstrations and best practice recommendations are subject to change and provided for informational purposes, not as a guarantee of results to be achieved.

Learn more about advertising from your Facebook Page: https://fb.me/create-ad-from-page-worksheet.