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Culture Days 2015 Marketing User Guide FOR ACTIVITY & COMMUNITY ORGANIZERS CULTURE! CREATE, PARTICIPATE & SHARE September 25, 26, 27, 2015

CREATE, PARTICIPATE & SHARE · Culture Days 2015 Marketing User Guide FOR ACTIVITY & COMMUNITY ORGANIZERS! CREATE, PARTICIPATE & SHARE September 25, 26, 27, 2015

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Page 1: CREATE, PARTICIPATE & SHARE · Culture Days 2015 Marketing User Guide FOR ACTIVITY & COMMUNITY ORGANIZERS! CREATE, PARTICIPATE & SHARE September 25, 26, 27, 2015

Culture Days 2015Marketing User GuideFOR ACTIVITY & COMMUNITY ORGANIZERS

CULTURE!CREATE, PARTICIPATE & SHARESeptember 25, 26, 27, 2015

Page 2: CREATE, PARTICIPATE & SHARE · Culture Days 2015 Marketing User Guide FOR ACTIVITY & COMMUNITY ORGANIZERS! CREATE, PARTICIPATE & SHARE September 25, 26, 27, 2015

Marketing User GuideAn overview6UL�VM�[OL�ILULÄ[Z�VM�YLNPZ[LYPUN�H�*\S[\YL�+H`Z�HJ[P]P[`�PZ�[OL�HJJLZZ�[V�MYLL�WYVTV[PVUHS�;PWZ� �;VVSZ�[OH[� ^PSS�OLSW�THRL�[OL�ILZ[�VM�`V\Y�*\S[\YL�+H`Z������L_WLYPLUJL�

0U�HU�LɈVY[�[V�OLSW�WYVTV[L�*\S[\YL�+H`Z�HJ[P]P[PLZ�PU�L]LY`�JVTT\UP[`�[OYV\NOV\[�[OL�JV\U[Y �̀�H�]HYPL[`�VM�MYLL�IYHUKLK�HUK�J\Z[VTPaHISL�WYVTV[PVUHS�[VVSZ�HYL�THKL�H]HPSHISL�VU�[OL�*\S[\YL�+H`Z�^LIZP[L��*OLJR�V\[�[OL� ;PWZ� �;VVSZ�WHNL�[V�KV^USVHK�[OLZL�[VVSZ!

- *HSS�MVY�7HY[PJPWH[PVU -� ,THPS�:PNUH[\YL -� 3VNVZ�HUK�3VNV�.\PKLSPULZ -� =PKLV�)\TWLYZ -� >LI�)HKNLZ -� >LI�)HUULYZ -� 7VZ[LYZ -� 7VZ[JHYKZ -� ,�-S`LYZ -� 79�;VVSRP[

;OL�[VVSZ�SPZ[LK�HIV]L�JHU�IL�\ZLK�[V�ZWYLHK�[OL�^VYK�HIV\[�`V\Y�*\S[\YL�+H`Z�HJ[P]P[`�[V�`V\Y�JVTT\UP[ �̀�WYVMLZZPVUHS�HUK�ZVJPHS�UL[^VYRZ��MYPLUKZ��ULPNOIV\YZ�VY�HU`VUL�`V\�JVTT\UPJH[L�^P[O��(UK�[OLYL�HYL�THU`� MYLL�[PW�ZOLL[Z�H]HPSHISL�[V�OLSW�N\PKL�`V\�VU�WYVTV[PUN�`V\Y�HJ[P]P[`�[VV��

>OL[OLY�`V\�HYL�HU�HJ[P]P[`�VYNHUPaLY�WYVTV[PUN�`V\YZLSM��VY�H�JVTT\UP[`�VYNHUPaLY�TVIPSPaPUN�HU�LU[PYL�UL[^VYR��JVTT\UP[ �̀�VY�JP[ �̀�[OPZ�Marketing User Guide ^PSS�OLSW�`V\�SLHYU�OV^�[V�TH_PTPaL�[OL�\ZL�VM�J\Z[VTPaHISL�[VVSZ�Z\JO�HZ�WVZ[LYZ��WVZ[JHYKZ�HUK�L�Å`LYZ.

What are Community Organizers?�4HU`�HJ[P]P[`�VYNHUPaLYZ�MVYT�^VYRPUN�NYV\WZ�[V�WSHU�HUK�WYVTV[L�[OLPY�*\S[\YL�+H`Z�HJ[P]P[PLZ�[VNL[OLY��HUK�[OL`�KLJPKL�^OL[OLY�[OL�HJ[P]P[PLZ�^PSS�[HRL�WSHJL�PU�VUL�I\PSKPUN��H�W\ISPJ�ZWHJL��VU�H�ISVJR��[OYV\NOV\[�H�ULPNOIV\YOVVK��VY�HJYVZZ�HU�LU[PYL�JVTT\UP[ �̀�;OLZL�HJ[P]P[PLZ�HYL�H�NYLH[�^H`�[V�YLHJO�UL^�WLVWSL�HUK�JH[HS`aL�HY[Z�HUK�J\S[\YL�PU�[OLPY�JVTT\UP[`��6[OLY�WLVWSL��Z\JO�HZ�[OVZL�PU]VS]LK�PU�T\UPJPWHS�J\S[\YHS�KLWHY[TLU[Z��SVJHS�HY[Z�JV\UJPSZ��)\ZPULZZ�0TWYV]LTLU[�(ZZVJPH[PVUZ�HUK�;V\YPZT�I\YLH\Z��JVU[YPI\[L�[V�THRPUN�*\S[\YL�+H`Z�PU�[OLPY�JVTT\UP[PLZ�H�NYHUK�VJJHZPVU�MVY�[OL�HY[Z�HUK�J\S[\YHS�JVTT\UP[`�HUK�W\ISPJ�

Culture Days Marketing and PR Campaign;OL�HUU\HS�*\S[\YL�+H`Z�JHTWHPNU�PZ�H�T\S[P�SL]LS��T\S[P�TLKPH�JVSSLJ[P]L�LɈVY[�HJYVZZ�[OL�JV\U[Y`�[V�WYVTV[L�[OL�^LLRLUK�VM�MYLL�HJ[P]P[PLZ�[HRPUN�WSHJL�PU�O\UKYLKZ�VM�JP[PLZ�HUK�[V^UZ��)`�\UP[PUN�L]LY`VUL�PU]VS]LK�PU�*\S[\YL�+H`Z»�THYRL[PUN�HUK�79�LɈVY[Z�\UKLY�VUL�OPNO�]PZPIPSP[`�JHTWHPNU��[OL�YLZ\S[Z�HYL�PTWYLZZP]L���TPSSPVUZ�VM�*HUHKPHUZ�HYL�YLHJOLK�HZ�[OL�^LLRLUK�HWWYVHJOLZ��>P[O�[OL�Z\WWVY[�VM�UH[PVUHS�WHY[ULYZ��JVTIPULK�^P[O�YLNPVUHS�HUK�SVJHS�WYVTV[PVUHS�PUP[PH[P]LZ�I`�HJ[P]P[`�VYNHUPaLYZ��[OL�JVSSLJ[P]L�JHTWHPNU�HPTZ�[V�LUZ\YL�[OH[�L]LU[Z�HYL�WYVTPULU[�PU�[OL�W\ISPJ�L`L�HUK�HJ[P]P[PLZ�HYL�^LSS�H[[LUKLK���

;OL�W\ISPJ�JHTWHPNU�WPJRZ�\W�Z[LHT�PU�(\N\Z[�HUK�I\PSKZ�[OYV\NO�:LW[LTILY��J\STPUH[PUN�PU�H�JYLZJLUKV�K\YPUN�[OL�ÄUHS�^LLRZ�SLHKPUN�\W�[V�[OL�*\S[\YL�+H`Z�^LLRLUK�

Page 3: CREATE, PARTICIPATE & SHARE · Culture Days 2015 Marketing User Guide FOR ACTIVITY & COMMUNITY ORGANIZERS! CREATE, PARTICIPATE & SHARE September 25, 26, 27, 2015

Table of Contents *\S[\YL�+H`Z�)YPNO[�:WV[Z ............................................................................................................................................�

Steps for Activity Organizers:

*\Z[VTPaHISL�7VZ[LYZ� �7VZ[JHYKZ .....................................................................................................................3� � *\S[\YL�+H`Z�,�-S`LY ............................................................................................................................................7

Steps for Community Organizers:

� � *\Z[VTPaHISL�7VZ[LYZ� �7VZ[JHYKZ .....................................................................................................................9� � *\S[\YL�+H`Z�,�-S`LY ..........................................................................................................................................��

Tips & Tricks for Everyone:

� � *\S[\YL�+H`Z�>LI�)HUULYZ ................................................................................................................................��� � )LMVYL�@V\�:[HY[!�0UZ[HSSPUN�HUK�\ZPUN�MVU[Z .......................................................................................................���� � .L[[PUN�-HUJ`!�>VYRPUN�^P[O�SP]L�ÄSLZ�PU�0U+LZPNU�HUK�7OV[VZOVW ....................................................................��� � ,KP[PUN�PU�0U+LZPNU .............................................................................................................................................�

Page 4: CREATE, PARTICIPATE & SHARE · Culture Days 2015 Marketing User Guide FOR ACTIVITY & COMMUNITY ORGANIZERS! CREATE, PARTICIPATE & SHARE September 25, 26, 27, 2015

| 1

Culture Days Bright Spots>P[O�[OL�NLULYV\Z�Z\WWVY[�VM�5H[PVUHS�7HY[ULY�Sun Life Financial��[OL�Culture Days Bright Spots WYVNYHT�HPTZ�[V�OLSW�IL[[LY�PKLU[PM`�HUK�WYVTV[L�YLNPZ[LYLK�*\S[\YL�+H`Z�HJ[P]P[PLZ�I`�PUJYLHZPUN�]PZPIPSP[ �̀�H^HYLULZZ�HUK�W\ISPJ�WHY[PJPWH[PVU�PU�HJ[P]P[PLZ�V]LY�[OL�*\S[\YL�+H`Z�^LLRLUK��;OL�WYVNYHT�PUJS\KLZ�[OL�VUSPUL�Culture Days Bright Spots Schedule� HUK Venue Identifiers.

Bright Spots Schedule

;OL�*\S[\YL�+H`Z�)YPNO[�:WV[Z�:JOLK\SL�PZ�H�MYLL��VUSPUL�ZJOLK\SPUN�[VVS�[OH[�HSSV^Z�TLTILYZ�VM�[OL�W\ISPJ� [V�JYLH[L�H�WLYZVUHSPaLK�ZJOLK\SL�VM�HJ[P]P[PLZ�[HRPUN�WSHJL�PU�[OLPY�JVTT\UP[`�V]LY�[OL�*\S[\YL�+H`Z�^LLRLUK�� ;OL�)YPNO[�:WV[Z�:JOLK\SL�PZ�HSZV�H�NYLH[�[VVS�MVY�HJ[P]P[`�HUK�JVTT\UP[`�VYNHUPaLYZ�[V�W\ISPJPaL�[OLPY�HJ[P]P[PLZ� I`�JYLH[PUN�H�WYPU[LK�VY�VUSPUL�WYVNYHT�N\PKL�[OH[�OLSWZ�[OL�W\ISPJ�WSHU�[OLPY�^LLRLUK�PU�HK]HUJL�

>P[O�[OL�HIPSP[`�[V�JYLH[L��ZH]L��LKP[��HUK�ZOHYL�T\S[PWSL�ZJOLK\SLZ�\ZPUN�HU�\UPX\L�<93��HJ[P]P[`�HUK�JVTT\UP[`�VYNHUPaLYZ�JHU�J\Z[VTPaL�ZJOLK\SLZ�I`�HJ[P]P[`�KH �̀�JH[LNVY �̀�[OLTL�VY�NLVNYHWOPJ�HYLH��[V�UHTL�H�ML^��HUK� JHU�HWWLHS�[V�H�KP]LYZP[`�VM�H\KPLUJLZ�

;V�SLHYU�TVYL�HIV\[�[OL�)YPNO[�:WV[Z�ZJOLK\SL��JSPJR�OLYL.

Bright Spots Venue Identifiers

;OL�*\S[\YL�+H`Z�)YPNO[�:WV[Z�=LU\L�0KLU[PÄLYZ�HYL�KLZPNULK�[V�OLSW�HJ[P]P[`�VYNHUPaLYZ�WYVTPULU[S`�PKLU[PM`� [OLPY�]LU\LZ�HZ�*\S[\YL�+H`Z�HJ[P]P[`�SVJH[PVUZ�SLHKPUN�\W�[V�HUK�K\YPUN�[OL�^LLRLUK��=LU\L�0+Z�^PSS�IL�H]HPSHISL� MVY�WPJR�\W�H[�SVJH[PVUZ�HJYVZZ�*HUHKH�PU�:LW[LTILY��:[H`�[\ULK�MVY�^OLU�I`�Z\IZJYPIPUN�[V�[OL�UL^ZSL[[LY.

Page 5: CREATE, PARTICIPATE & SHARE · Culture Days 2015 Marketing User Guide FOR ACTIVITY & COMMUNITY ORGANIZERS! CREATE, PARTICIPATE & SHARE September 25, 26, 27, 2015

activity organizers

STEPS FOR

Page 6: CREATE, PARTICIPATE & SHARE · Culture Days 2015 Marketing User Guide FOR ACTIVITY & COMMUNITY ORGANIZERS! CREATE, PARTICIPATE & SHARE September 25, 26, 27, 2015

steps for activity organizers | 3

activity organizers posters & postcards

Customizable Posters & PostcardsA step-by-step guide7YVTV[L�`V\Y�*\S[\YL�+H`Z�HJ[P]P[`�I`�JYLH[PUN�[OLZL�L`L�JH[JOPUN�WVZ[LYZ�HUK�LHZ`�[V�KPZ[YPI\[L�WVZ[JHYKZ.

National Broadcast Partner National Creative Partner Federal Government Support

National Partners

CULTURE!

one9007 ,500 + free activities

cities & townsweekend September 25, 26, 27, 2015

Create Participate Share CultureDays.ca

Steelpan with SuzetteInteractive discussion and hands-on workshop on one of the most fascinating percussive instruments.

Friday, September 26, 2015, 10:00 AM - 12:00 228 Roncesvalles Avenue, Toronto, ON

For more information: [email protected] | steelpanwithsuzette.com

7VZ[LY�;LTWSH[L -PUPZOLK�7VZ[LY

National Broadcast Partner

National Creative Partner

Federal Government SupportNational Partners

CULTURE!

one9007 ,500 + free activities

cities & townsweekend September 25, 26, 27, 2015

Create Participate Share CultureDays.ca

STEELPAN WITH SUZETTEInteractive discussion and hands-on workshop on one of the most fascinating percussive instruments.

Friday, September 26, 2015, 10:00 AM - 12:00 PM 228 Roncesvalles Avenue, Toronto, ON

For more information: [email protected] | steelpanwithsuzette.com

7VZ[JHYK�;LTWSH[L -PUPZOLK�7VZ[JHYK

Page 7: CREATE, PARTICIPATE & SHARE · Culture Days 2015 Marketing User Guide FOR ACTIVITY & COMMUNITY ORGANIZERS! CREATE, PARTICIPATE & SHARE September 25, 26, 27, 2015

steps for activity organizers | 4

activity organizers posters & postcards

The Editable Areas;OPZ�N\PKL�JVU[HPUZ�Z[LW�I`�Z[LW�PUZ[Y\J[PVUZ�VU�OV^�[V�ÄSS�PU�[OL�LKP[HISL�HYLHZ�VM�`V\Y������*\S[\YL�+H`Z�WYVTV[PVUHS�WVZ[LYZ�HUK�WVZ[JHYKZ��7SLHZL�UV[L�[OH[�[OLZL�[LTWSH[LZ� \ZL�:[HU[VU�0*.�HZ�H�MVU[��;V�KV^USVHK�P[�� JSPJR�OLYL�HUK�PUZ[HSS�P[�HZ�`V\�^V\SK�HU`� V[OLY�MVU[��KLWLUKPUN�VU�`V\Y�VWLYH[PUN�Z`Z[LT�

STEP 1:�;OL�UHTL�VM�`V\Y�*\S[\YL�+H`Z�HJ[P]P[ �̀

STEP 2: )YPLM�KL[HPSZ�VM�`V\Y�*\S[\YL�+H`Z�HJ[P]P[ �̀

STEP 3:�7SHJL�`V\Y�SVNV�HUK�`V\Y�ZWVUZVYZ»�SVNVZ�OLYL�

7VZ[LY�;LTWSH[L

7VZ[JHYKZ�;LTWSH[L

12

3

12

3

Page 8: CREATE, PARTICIPATE & SHARE · Culture Days 2015 Marketing User Guide FOR ACTIVITY & COMMUNITY ORGANIZERS! CREATE, PARTICIPATE & SHARE September 25, 26, 27, 2015

steps for activity organizers | 5

activity organizers posters & postcards

Step 1: Event Title;OPZ�ZLJ[PVU�PZ�^OLYL�`V\�JHU�WYVTV[L�`V\Y�*\S[\YL�+H`Z�HJ[P]P[ �̀

Step 2: Event Details6UJL�`V\»]L�LU[LYLK�[OL�L]LU[�[P[SL��P[»Z�[PTL�[V�HKK�ZVTL�KL[HPSZ�

0[�PZ�Z\NNLZ[LK�`V\�PUJS\KL�H�IYPLM�KLZJYPW[PVU�VM�`V\Y�*\S[\YL�+H`Z�HJ[P]P[ �̀�PUJS\KPUN�[OL�KH[L��[PTL��SVJH[PVU�HUK�JVU[HJ[�PUMVYTH[PVU�

TIP: -LLS�MYLL�[V�IVSK�PTWVY[HU[�PUMVYTH[PVU��

NOTE: If your event details are too long to fit in the allotted space, please adjust the point size of the font. However, the details should never be larger than the title.

National Broadcast Partner National Creative Partner Federal Government Support

National Partners

CULTURE!

one9007 ,500 + free activities

cities & townsweekend September 25, 26, 27, 2015

Create Participate Share CultureDays.ca

Steelpan with SuzetteInteractive discussion and hands-on workshop on one of the most fascinating percussive instruments.

Friday, September 26, 2015, 10:00 AM - 12:00 228 Roncesvalles Avenue, Toronto, ON

For more information: [email protected] | steelpanwithsuzette.com

Page 9: CREATE, PARTICIPATE & SHARE · Culture Days 2015 Marketing User Guide FOR ACTIVITY & COMMUNITY ORGANIZERS! CREATE, PARTICIPATE & SHARE September 25, 26, 27, 2015

steps for activity organizers | 6

activity organizers posters & postcards

Step 3: Sponsor and Event Logos;OL�ÄUHS�Z[LW�PU�[OL�JYLH[PVU�VM�`V\Y�WVZ[LY�PZ�[V�HKK�`V\Y�L]LU[»Z�SVNV�HUK�[OVZL�VM�HU`�ZWVUZVYZ� `V\»K�SPRL�[V�PUJS\KL���

-PYZ[��WSHJL�`V\Y�J\YZVY�PU�[OL�[L_[�IV_�[OH[�YLZPKLZ�PU�[OL�SV^LY�SLM[�OHUK�JVYULY�VM�[OL�WHNL��ÄN���HUK�ÄN������

;V�SVJH[L�[OL�PTHNL�ÄSL�`V\»K�SPRL�[V�PUZLY[��NV�[V�[OL�05:,9;�TLU\�%�JOVVZL�70*;<9,�%�ZLSLJ[�-964�-03,��ÄN������

>OLU�[OL�ÄSL�PZ�WSHJLK��`V\�TH`�ULLK�[V�YLZPaL�P[��;OPZ�JHU�IL�KVUL�^P[O�[OL�HUJOVY�WVPU[Z�VU�[OL�IV\UKPUN�IV_� �ÄN�����I\[�P[�PZ�LHZPLY�HUK�TVYL�WYLJPZL�[V�\ZL�[OL�-694(;�70*;<9,�VW[PVU�PU�[OL�MVYTH[[PUN�WHSL[[L��ÄN���� ����� @V\�JHU�HKK�HZ�THU`�SVNVZ�HZ�^PSS�Ä[�PU�[OL�HSSV[[LK�ZWHJL�HUK�\ZL�`V\Y�RL`IVHYK�[V�ZWHJL�[OLT�^P[OPU�[OL�[L_[�IV_�

ÄN���

ÄN���

7VZ[LY� �ÄN���

ÄN���

ÄN���7VZ[JHYK� �ÄN���

Page 10: CREATE, PARTICIPATE & SHARE · Culture Days 2015 Marketing User Guide FOR ACTIVITY & COMMUNITY ORGANIZERS! CREATE, PARTICIPATE & SHARE September 25, 26, 27, 2015

steps for activity organizers | 7

activity organizers e-flyer

Culture Days E-Flyer+LJSHYL�`V\Y�WHY[PJPWH[PVU�HUK�Z\WWVY[�PU�[OL�*\S[\YL�+H`Z�TV]LTLU[�I`�ZOHYPUN�[OL�*\S[\YL�+H`Z�,�-S`LY� ^P[O�`V\Y�UL[^VYR�

:PTWS`�PUZLY[�[OL�PTHNL�ÄSL�PU�[OL�JVU[LU[�IV_�VM�`V\Y�L�THPS�^PUKV �̂�HUK�ZLUK�H^H`�

Page 11: CREATE, PARTICIPATE & SHARE · Culture Days 2015 Marketing User Guide FOR ACTIVITY & COMMUNITY ORGANIZERS! CREATE, PARTICIPATE & SHARE September 25, 26, 27, 2015

communityorganizers

STEPS FOR

Page 12: CREATE, PARTICIPATE & SHARE · Culture Days 2015 Marketing User Guide FOR ACTIVITY & COMMUNITY ORGANIZERS! CREATE, PARTICIPATE & SHARE September 25, 26, 27, 2015

steps for community organizers | 9

community organizers posters & postcards

Customizable Posters & PostcardsA step-by-step guide7YVTV[L�`V\Y�*\S[\YL�+H`Z�HJ[P]P[`�I`�JYLH[PUN�[OLZL�L`L�JH[JOPUN�WVZ[LYZ�HUK�LHZ`�[V�KPZ[YPI\[L�WVZ[JHYKZ.

7VZ[LY�;LTWSH[L -PUPZOLK�7VZ[LY

National Broadcast Partner

National Creative Partner

Federal Government SupportNational Partners

CULTURE!

one9007 ,500 + free activities

cities & townsweekend September 25, 26, 27, 2015

Create Participate Share CultureDays.ca

Insert headline hereInsert event details here

(XXXXXXX) OF FREE EVENTS HAPPENING IN (YOUR CITY)!

(YOU

R CI

TY)

Insert your sponsor logo here

National Broadcast Partner

National Creative Partner

Federal Government SupportNational Partners

CULTURE!

one9007 ,500 + free activities

cities & townsweekend September 25, 26, 27, 2015

Create Participate Share CultureDays.ca

CELEBRATE THE CREATIVITY OF YOUR CITY!Aritists, organizations and community groups in Richmond are hosting free, participatory arts and culture activities during the Culture Days Weekend, and you’re invited!

Visit culturedays.ca to find out about what’s happening in Richmond.

DOXENS OF FREE EVENTS HAPPENING IN RICHMOND!

RICH

MON

D

7VZ[JHYK�;LTWSH[L -PUPZOLK�7VZ[JHYK

National Broadcast Partner National Creative Partner Federal Government Support

National Partners

CULTURE!

one9007 ,500 + free activities

cities & townsweekend September 25, 26, 27, 2015

Create Participate Share CultureDays.ca

CELEBRATE THE CREATIVITY OF YOUR CITY!Aritists, organizations and community groups in Richmond are hosting free, participatory arts and culture activities during the Culture Days Weekend, and you’re invited!

Visit culturedays.ca to find out about what’s happening in Richmond.

DOXENS OF FREE EVENTS HAPPENING IN RICHMOND!

RICH

MON

D

Page 13: CREATE, PARTICIPATE & SHARE · Culture Days 2015 Marketing User Guide FOR ACTIVITY & COMMUNITY ORGANIZERS! CREATE, PARTICIPATE & SHARE September 25, 26, 27, 2015

steps for community organizers | 10

community organizers posters & postcards

National Broadcast Partner

National Creative Partner

Federal Government SupportNational Partners

CULTURE!

one9007 ,500 + free activities

cities & townsweekend September 25, 26, 27, 2015

Create Participate Share CultureDays.ca

Insert headline hereInsert event details here

(XXXXXXX) OF FREE EVENTS HAPPENING IN (YOUR CITY)!

(YOU

R CI

TY)

Insert your sponsor logo here

The Editable Areas;OPZ�N\PKL�JVU[HPUZ�Z[LW�I`�Z[LW�PUZ[Y\J[PVUZ�VU�OV^�[V�ÄSS�PU�[OL�LKP[HISL�HYLHZ�VM�`V\Y������*\S[\YL�+H`Z�WYVTV[PVUHS�WVZ[LYZ�HUK�WVZ[JHYKZ�

7SLHZL�UV[L�[OH[�[OLZL�[LTWSH[LZ�\ZL�:[HU[VU�0*.�HZ�H�MVU[��;V�KV^USVHK�P[�� JSPJR�OLYL�HUK�PUZ[HSS�P[�HZ�`V\�^V\SK� HU`�V[OLY�MVU[��KLWLUKPUN�VU�`V\Y� VWLYH[PUN�Z`Z[LT�

STEP 1: ;OL�SVJH[PVU�^OLYL�HJ[P]P[PLZ�HYL�OHWWLUPUN�

STEP 2: ;OL�HWWYV_PTH[L�U\TILY�VM�HJ[P]P[PLZ�OHWWLUPUN��L�N��KVaLUZ�� O\UKYLKZ��L[J��

STEP 3: ;OL�SVJH[PVU�^OLYL�HJ[P]P[PLZ�HYL�OHWWLUPUN�

STEP 4:�(�JH[JOPUN�OLHKSPUL�HUK�IYPLM�KLZJYPW[PVU�VM�[OL�*\S[\YL�+H`Z�JLSLIYH[PVU�PU�`V\Y�JP[ �̀

STEP 5: 7SHJL�`V\Y�SVNV�HUK�`V\Y�ZWVUZVYZ»�SVNVZ�OLYL�

7VZ[LY�;LTWSH[L

7VZ[JHYK�;LTWSH[L

1

1

2

2 3

3

4

4

5

5

Page 14: CREATE, PARTICIPATE & SHARE · Culture Days 2015 Marketing User Guide FOR ACTIVITY & COMMUNITY ORGANIZERS! CREATE, PARTICIPATE & SHARE September 25, 26, 27, 2015

steps for community organizers | 11

community organizers posters & postcards

Step 1: Your City7SHJL�`V\Y�J\YZVY�PU�[OL�[L_[�IV_�[OH[�Y\UZ�]LY[PJHSS`�HSVUNZPKL�[OL�OLHY[��)`�KLMH\S[�P[�J\YYLU[S`�OVSKZ�¸@6<9�*0;@¹��

;̀ WL�PU�[OL�UHTL�VM�[OL�JP[`�[V^U�^OLYL�HJ[P]P[PLZ�HYL�OHWWLUPUN��L�N��2HTSVVWZ���

NOTE: If your city/town is too long to fit in the allotted space, please adjust the point size of the font.

Step 2: Your City Call-out7SHJL�`V\Y�J\YZVY�PU�[OL�[L_[�IV_�[OH[�Y\UZ�OVYPaVU[HSS`�\UKLY�[OL�SHYNL�¸*<3;<9,¹�JVW �̀�

)`�KLMH\S[�P[�J\YYLU[S`�OVSKZ�[OL�WOYHZL�¸�????��6-�-9,,�,=,5;:�/(77,505.�05��@6<9�*0;@��¹��9LWSHJL�¸????¹�^P[O�[OL�U\TILY�VM�HJ[P]P[PLZ�OHWWLUPUN�PU�`V\Y�HYLH��P�L��KVaLUZ��O\UKYLKZ��L[J���HUK�YLWSHJL�¸@6<9�*0;@¹�^P[O�[OL�JP[`�[V^U�PU�^OPJO�`V\Y�HJ[P]P[PLZ�HYL�[V�IL�OLSK�

NOTE: If your location is too long to fit in the allotted space, please adjust the point size of the font.

National Broadcast Partner National Creative Partner Federal Government Support

National Partners

CULTURE!

one9007 ,500 + free activities

cities & townsweekend September 25, 26, 27, 2015

Create Participate Share CultureDays.ca

CELEBRATE THE CREATIVITY OF YOUR CITY!Aritists, organizations and community groups in Richmond are hosting free, participatory arts and culture activities during the Culture Days Weekend, and you’re invited!

Visit culturedays.ca to find out about what’s happening in Richmond.

DOXENS OF FREE EVENTS HAPPENING IN RICHMOND!

RICH

MON

D

National Broadcast Partner National Creative Partner Federal Government Support

National Partners

CULTURE!

one9007 ,500 + free activities

cities & townsweekend September 25, 26, 27, 2015

Create Participate Share CultureDays.ca

CELEBRATE THE CREATIVITY OF YOUR CITY!Aritists, organizations and community groups in Richmond are hosting free, participatory arts and culture activities during the Culture Days Weekend, and you’re invited!

Visit culturedays.ca to find out about what’s happening in Richmond.

DOXENS OF FREE EVENTS HAPPENING IN RICHMOND!

RICH

MON

D

Page 15: CREATE, PARTICIPATE & SHARE · Culture Days 2015 Marketing User Guide FOR ACTIVITY & COMMUNITY ORGANIZERS! CREATE, PARTICIPATE & SHARE September 25, 26, 27, 2015

steps for community organizers | 12

community organizers posters & postcards

Step 3: Event Title;OL�UL_[�ZLJ[PVU�PZ�^OLYL�`V\�JHU�WYVTV[L�*\S[\YL�+H`Z�PU�`V\Y�JP[ �̀

National Broadcast Partner National Creative Partner Federal Government Support

National Partners

CULTURE!

one9007 ,500 + free activities

cities & townsweekend September 25, 26, 27, 2015

Create Participate Share CultureDays.ca

CELEBRATE THE CREATIVITY OF YOUR CITY!Aritists, organizations and community groups in Richmond are hosting free, participatory arts and culture activities during the Culture Days Weekend, and you’re invited!

Visit culturedays.ca to find out about what’s happening in Richmond.

DOXENS OF FREE EVENTS HAPPENING IN RICHMOND!

RICH

MON

D

Step 4: Event Details 6UJL�`V\»]L�LU[LYLK�[OL�L]LU[�[P[SL��P[»Z�[PTL�[V�HKK�ZVTL�KL[HPSZ�

0[�PZ�Z\NNLZ[LK�`V\�PUJS\KL�H�IYPLM�L_WSHUH[PVU�VM�[OL�*\S[\YL�+H`Z�L]LU[Z�VY�JLSLIYH[PVUZ�PU�`V\Y�JP[ �̀

Tip: Feel free to bold important information.

NOTE: If your Event Details are too long to fit in the allotted space, please adjust the point size of the font. However, the details should never be larger than the title.

National Broadcast Partner National Creative Partner Federal Government Support

National Partners

CULTURE!

one9007 ,500 + free activities

cities & townsweekend September 25, 26, 27, 2015

Create Participate Share CultureDays.ca

CELEBRATE THE CREATIVITY OF YOUR CITY!Aritists, organizations and community groups in Richmond are hosting free, participatory arts and culture activities during the Culture Days Weekend, and you’re invited!

Visit culturedays.ca to find out about what’s happening in Richmond.

DOXENS OF FREE EVENTS HAPPENING IN RICHMOND!

RICH

MON

D

National Broadcast Partner National Creative Partner Federal Government Support

National Partners

CULTURE!

one9007 ,500 + free activities

cities & townsweekend September 25, 26, 27, 2015

Create Participate Share CultureDays.ca

CELEBRATE THE CREATIVITY OF YOUR CITY!Aritists, organizations and community groups in Richmond are hosting free, participatory arts and culture activities during the Culture Days Weekend, and you’re invited!

Visit culturedays.ca to find out about what’s happening in Richmond.

DOXENS OF FREE EVENTS HAPPENING IN RICHMOND!

RICH

MON

D

Page 16: CREATE, PARTICIPATE & SHARE · Culture Days 2015 Marketing User Guide FOR ACTIVITY & COMMUNITY ORGANIZERS! CREATE, PARTICIPATE & SHARE September 25, 26, 27, 2015

steps for community organizers | 13

community organizers posters & postcards

Step 5: Sponsor and Event Logos;OL�ÄUHS�Z[LW�PU�[OL�JYLH[PVU�VM�`V\Y�WVZ[LY�PZ�[V�HKK�`V\Y�L]LU[»Z�SVNV�HUK�[OVZL�VM�HU`�ZWVUZVYZ� `V\»K�SPRL�[V�PUJS\KL���

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>OLU�[OL�ÄSL�PZ�WSHJLK��`V\�TH`�ULLK�[V�YLZPaL�P[��;OPZ�JHU�IL�KVUL�^P[O�[OL�HUJOVY�WVPU[Z�VU�[OL�IV\UKPUN�IV_��ÄN�����I\[�P[�PZ�LHZPLY�HUK�TVYL�WYLJPZL�[V�\ZL�[OL�-694(;�70*;<9,�VW[PVU�PU�[OL�MVYTH[[PUN�WHSL[[L��ÄN���� �����@V\�JHU�HKK�HZ�THU`�SVNVZ�HZ�^PSS�Ä[�PU�[OL�HSSV[[LK�ZWHJL�HUK�\ZL�`V\Y�RL`IVHYK�[V�ZWHJL�[OLT�^P[OPU�[OL�[L_[�IV_�

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Page 17: CREATE, PARTICIPATE & SHARE · Culture Days 2015 Marketing User Guide FOR ACTIVITY & COMMUNITY ORGANIZERS! CREATE, PARTICIPATE & SHARE September 25, 26, 27, 2015

steps for community organizers | 14 steps for community organizers | 14

community organizers e-flyer

Culture Days E-Flyer+LJSHYL�`V\Y�WHY[PJPWH[PVU�PU�HUK�Z\WWVY[�VM�[OL�*\S[\YL�+H`Z�TV]LTLU[�I`�ZOHYPUN�[OL�*\S[\YL�+H`Z�,�-S`LY� ^P[O�`V\Y�UL[^VYR�

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Page 18: CREATE, PARTICIPATE & SHARE · Culture Days 2015 Marketing User Guide FOR ACTIVITY & COMMUNITY ORGANIZERS! CREATE, PARTICIPATE & SHARE September 25, 26, 27, 2015

everyoneTIPS & TRICKS FOR

Page 19: CREATE, PARTICIPATE & SHARE · Culture Days 2015 Marketing User Guide FOR ACTIVITY & COMMUNITY ORGANIZERS! CREATE, PARTICIPATE & SHARE September 25, 26, 27, 2015

tips & tricks for everyone | 16

everyone tips & tricks

Culture Days Web Banners:OV^�`V\Y�Z[YPWLZ��0M�`V\�RUV^�OV^�[V�\WKH[L�[OL�/;43�VU�`V\Y�^LIZP[L��JVUZPKLY�WYVTV[PUN�*\S[\YL�+H`Z�I`�LTILKKPUN�H�IHUULY�VU�`V\Y�ZP[L��0[»Z�LHZ �̀

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Customizable Web Banner

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0[»Z�LHZ`�[V�\ZL��;OL�*\Z[VTPaLK�)HUULY�H\[VTH[PJHSS`�NLULYH[LZ�`V\Y�HJ[P]P[`�UHTL�HUK�[OL�SPUR�[V�`V\Y�HJ[P]P[`�WHNL�VU�[OL�*\S[\YL�+H`Z�^LIZP[L"�HSS�`V\�OH]L�[V�KV�PZ�JVW`�HUK�WHZ[L�[OL�WYV]PKLK�LTILK�JVKL�PU[V�[OL�/;43� VU�`V\Y�^LIZP[L�VY�ISVN�HUK�`V\Y�^LI�IHUULY�^PSS�HWWLHY�

;V�HJJLZZ�[OL�J\Z[VTPaLK�IHUULY��ZPTWS`�JSPJR�[OL�¸WYVTV[L¹�I\[[VU�[V�[OL�YPNO[�VM�LHJO�VM�`V\Y�W\ISPZOLK�HJ[P]P[PLZ��;OL�LTILK�JVKL�^PSS�[OLU�HWWLHY�\UKLY�LHJO�HJ[P]P[`�`V\�OH]L�YLNPZ[LYLK�PU�¸4`�(J[P]P[PLZ¹�PU�[OL� ¸4`�*\S[\YL�+H`Z¹�ZLJ[PVU�VM�[OL�^LIZP[L���7SLHZL�UV[L�[OH[�`V\�T\Z[�OH]L�HU�HJJV\U[�HUK�IL�SVNNLK�PU�[V �HJJLZZ�[OLZL�IHUULYZ�

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Page 20: CREATE, PARTICIPATE & SHARE · Culture Days 2015 Marketing User Guide FOR ACTIVITY & COMMUNITY ORGANIZERS! CREATE, PARTICIPATE & SHARE September 25, 26, 27, 2015

tips & tricks for everyone | 17

everyone tips & tricks

Before You Start:Installing and using fonts0UJS\KLK�PU�`V\Y�KV^USVHK�HYL�[OL�MVU[Z�/LS]L[PJH�HUK�+05,UNZJOYPM[�(S[LYUH[L��/LS]L[PJH�PZ�H�Z`Z[LT�MVU[�[OH[�ZOV\SK�HSYLHK`�IL�PUZ[HSSLK�VU�`V\Y�THJOPUL��I\[�`V\�TH`�ULLK�[V�PUZ[HSS�+05,UNZJOYPM[�(S[LYUH[L��:OV\SK�`V\�UV[�OH]L�[OLZL�MVU[Z��*\S[\YL�+H`Z�WYV]PKLZ�[OLT�MVY�MYLL�KV^USVHK�OLYL.

7SLHZL�UV[L�[OH[�[OLZL�[LTWSH[LZ�HSZV�\ZL�:[HU[VU�0*.�HZ�H�MVU[��;V�KV^USVHK�P[��JSPJR�OLYL.

)LSV^�HYL�PUZ[Y\J[PVUZ�MVY�IV[O�7*�HUK�4HJPU[VZO�VWLYH[PUN�Z`Z[LTZ��

Windows PC — Windows 7 6WLU�¸-VU[Z¹�[V�PUZ[HSS�UL^�MVU[Z��0[�PZ�SVJH[LK�PU�[OL�APPEARANCE AND PERSONALIZATION�MVSKLY��@V\�JHU�ÄUK�[OPZ�MVSKLY�I`�NVPUN�[V�[OL�START�TLU\�%�JSPJRPUN�CONTROL PANEL %�ZLSLJ[PUN�APPEARANCE AND PERSONALIZATION.

6UJL�[OLYL��JSPJR�FILE�HUK�[OLU�ZLSLJ[�INSTALL NEW FONT.

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In the ADD FONTS�KPHSVN�IV_��\UKLY�DRIVES��JSPJR�[OL�KYP]L�^OLYL�[OL�MVU[�[OH[�`V\�^HU[�[V�PUZ[HSS�PZ�SVJH[LK��

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Macintosh — OSX 10.7 <ZL�Font Book��PUJS\KLK�^P[O�4HJ�6:�?�]�����HUK�SH[LY��[V�PUZ[HSS�UL^�MVU[Z��0[�PZ�SVJH[LK�PU�[OL�APPLICATIONS MVSKLY��@V\�JHU�ÄUK�[OPZ�MVSKLY�I`�NVPUN�[V�[OL�FINDER�TLU\�%�JSPJRPUN�APPLICATIONS�%�ZLSLJ[PUN FONT BOOK.

;V�WYL]PL^�H�UL^�MVU[�[OH[�`V\�KV^USVHKLK��KV\ISL�JSPJR�[OL�MVU[�ÄSL�HUK�Font Book�^PSS�KPZWSH`�H�ZHTWSL�VM� the font.

0M�`V\�^HU[�[V�PUZ[HSS�[OL�MVU[�ZV�[OH[�P[�JHU�IL�\ZLK�PU�KVJ\TLU[Z�`V\�JYLH[L�VY�]PL �̂�JSPJR�[OL�INSTALL FONT I\[[VU�[OH[�HWWLHYZ�ILSV^�[OL�WYL]PL^�VM�[OL�MVU[��

:V\YJL!�O[[W!��Z\WWVY[�HWWSL�JVT�RI�/;���

Page 21: CREATE, PARTICIPATE & SHARE · Culture Days 2015 Marketing User Guide FOR ACTIVITY & COMMUNITY ORGANIZERS! CREATE, PARTICIPATE & SHARE September 25, 26, 27, 2015

tips & tricks for everyone | 18

everyone tips & tricks

Getting Fancy:Working with live files in InDesign and Photoshop

0M�`V\�OH]L�L_WLYPLUJL�^VYRPUN�^P[O�[OL�(KVIL�*YLH[P]L�:\P[L�HUK�^V\SK�SPRL�[V�HKK�[V�VY�HS[LY�[OL�PTHNLZ�^P[OPU�[OL�OLHY[��@6<9�*0;@�heart�*<3;<9,���[OLU�[OPZ�ZLJ[PVU�PZ�MVY�`V\��

NOTE!�;OLZL�ÄSLZ�^LYL�JYLH[LK�VU�H�4HJ�\ZPUN�*YLH[P]L�:\P[L������

BEFORE YOU START: PRINTING BASICSCOLOUR MODE:�*4@2��UV[�9.)���� 7OV[VZOVW!�04(.,�%�46+,�%�*4@2

RESOLUTION!�����WP_LSZ�WLY�PUJO� 7OV[VZOVW!�04(.,�%�04(.,�:0A, NOTE!�0M�`V\�ULLK�[V�JOHUNL�[OL�PTHNL�ZPaL��KLZLSLJ[�[OL�RESAMPLE IMAGE JOLJR�IV_�HUK� � SLH]L�[OL�SCALE STYLES HUK�CONSTRAIN PROPORTIONS JOLJR�IV_LZ�ZLSLJ[LK��0M�`V\Y�PTHNL� � PZ�[VV�ZTHSS�HM[LY�[OPZ��[OLU�`V\�TVZ[�SPRLS`�ZOV\SKU»[�\ZL�P[�HZ�P[�PZ�[VV�SV^�YLZVS\[PVU�MVY�WYVWLY� � WYPU[PUN��,USHYNPUN�[OL�PTHNL�^PSS�WYVK\JL�H�SV^�X\HSP[ �̀�IS\YY`�PTHNL�

Page 22: CREATE, PARTICIPATE & SHARE · Culture Days 2015 Marketing User Guide FOR ACTIVITY & COMMUNITY ORGANIZERS! CREATE, PARTICIPATE & SHARE September 25, 26, 27, 2015

tips & tricks for everyone | 19

everyone tips & tricks

Editing in InDesign:Working with live files in InDesign and Photoshop

NOTE!�;OPZ�ZLJ[PVU�PZ�^YP[[LU�[V�IL�HZ�JVTWYLOLUZP]L�HZ�WVZZPISL�MVY�WLVWSL�^OVZL�RUV^SLKNL�VM�0U+LZPNU�HUK�7OV[VZOVW�PZ�H[�[OL�TVZ[�IHZPJ�SL]LSZ��0M�`V\�HYL�H�TVYL�HK]HUJLK�\ZLY��`V\»YL�WYVIHIS`�UV[�L]LU�YLHKPUN�[OPZ�

���;V�Z[HY[�VɈ��K\WSPJH[L�[OL�ÄSL�`V\»]L�KV^USVHKLK��CMND + D�VU�H�4HJ��CTRL+D VU�H�7*��HUK�HKK�HU�L_[LUZPVU�[V�[OL�ÄSL�UHTL�[V�PKLU[PM`�P[�HZ�`V\YZ��L�N�!�ÄSLFUHTL�JVW �̀PUKK�%�ÄSLFUHTLF4,�PUKK���;OPZ�^H �̀�PM�ZVTL[OPUN�NVLZ�WLHY�ZOHWLK�HSVUN�[OL�^H �̀�`V\�JHU�HS^H`Z�IHJR[YHJR�

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���9LWSHJL�[OL�^VYK�YOUR CITY��HYLHZ�SHILSSLK��(��HUK��)���^P[O�[OL� UHTL�VM�[OL�JP[`�[V^U�]PSSHNL�L[J��^OLYL�`V\Y�HJ[P]P[`�^PSS�[HRL�WSHJL�

���5V^�SL[»Z�HKK�[OL�THPU�[P[SL�HUK�H�ZOVY[�IS\YI������JOHYHJ[LYZ�VY� SLZZ��;̂ LL[��[^LL[���;OLYL�PZ�H�WYLZL[�[L_[�IV_�MVY�`V\�[V�\ZL��*��� 1\Z[�[HRL�`V\Y�;̀ WL�[VVS�HUK�JSPJR�PU�[OL�IV_�[V�[`WL�H^H �̀�<ZL�[OL� Z[`SL�ZOLL[Z�ACTIVITY TITLE�HUK�ACTIVITY BLURB�[V�MVYTH[�`V\Y�JVW`�PU�H�*\S[\YL�+H`Z�RPUK�VM�^H �̀�;Y`�[V�RLLW�P[�ZOVY[�HUK�JVUJPZL��9LTLTILY�[V�PUJS\KL�[OL�HKKYLZZ��[PTL�HUK�HU`�WHY[PJ\SHYZ�[OH[� HYL�YLSL]HU[��P�L��¸-\SS`�HJJLZPISL¹��¸9HPU�VY�ZOPUL�¹�L[J���

���.V[�H�ZWVUZVY&�(U�VYNHUPaPUN�JVTTP[[LL&�(�NLULYV\Z�]LU\L�V^ULY& 9LWYLZLU[�[OLT�OLYL��+���*SPJR�VU�VUL�VM�[OL�WPUR�IV_LZ�HUK�JOVVZL�the PLACE... VW[PVU�MYVT�[OL�EDIT TLU\��VY�WYLZZ�CMD+D VU�H�4HJ�VY�CTRL+D VU�H�7*���(�WVW�\W�^PUKV^�^PSS�HWWLHY�WYVTW[PUN�`V\�[V�ÄUK�`V\Y�SVNV��6UJL�WSHJLK��`V\�JHU�YLZPaL�P[�[V�Ä[�^P[OPU�[OL�HSSV[[LK�ZWHJL�I`�NVPUN�[V�[OL�OBJECT�TLU\�%�FITTING %�FIT CONTENT PROPORTIONALLY��7SHJL�HZ�THU`�SVNVZ�HZ�`V\�ULLK�HUK�ZPaL� [OLT�[V�Ä[�HJJVYKPUNS`�^P[OPU�[OL�ZWHJL�WYV]PKLK�

���;OL�/LHY[�0THNL��,��PZ�HJ[\HSS`�ZWSP[�VU[V���SH`LYZ!�HEART IMAGE (STATIC)�HUK�HEART IMAGE (EDITABLE). ;OL�Z[H[PJ�SH`LY�PZ�SVJRLK�PU�WSHJL�HUK�PZ�[OLYL�[V�NP]L�H�^HYT�YLK�[PU[�[V�[OL�PTHNL�JVSSHNL�VU�[OL�LKP[HISL�SH`LY� ;V�TVKPM`�[OL�LKP[HISL�SH`LY��JSPJR�HU`^OLYL�VU�[OL�OLHY[�HUK�JOVVZL� EDIT�TLU\�%�EDIT ORIGINAL��7OV[VZOVW�^PSS�SH\UJO�HUK�[OL�7:+�^PSS�WVW�\W��;OL�KLMH\S[�PTHNL�PZ�THKL�\W�VM���PTHNLZ�YLWLH[LK�HJYVZZ���YV^Z�[OH[�HYL�ZSPNO[S`�Z[HNNLYLK��@V\�JHU�MVSSV^�[OPZ�SH`V\[�\ZPUN�[OL�PTHNLZ�VY�JYLH[L�`V\Y�V^U��;OL�7:+�PZ�HSYLHK`�ZL[�[V���JVSV\Y��*4@2��MVY�WYPU[PUN�W\YWVZLZ�HUK�[OL�PTHNL�YLZVS\[PVU�PZ�ZL[�[V����WWP��(Z�`V\�PTWVY[�`V\Y�V^U�WOV[VZ��[OL`�TH`�HWWLHY�]LY`�ZTHSS��TLHUPUN�

Page 23: CREATE, PARTICIPATE & SHARE · Culture Days 2015 Marketing User Guide FOR ACTIVITY & COMMUNITY ORGANIZERS! CREATE, PARTICIPATE & SHARE September 25, 26, 27, 2015

tips & tricks for everyone | 20

everyone tips & tricks

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